{"id":58978,"date":"2017-10-28T09:25:39","date_gmt":"2017-10-28T01:25:39","guid":{"rendered":"http:\/\/www.htt.hk\/?p=58978"},"modified":"2017-10-28T09:27:31","modified_gmt":"2017-10-28T01:27:31","slug":"%e6%b3%95%e5%9b%bd%e8%bd%bb%e5%a5%a2%e5%a5%b3%e8%a3%85%e9%9b%86%e5%9b%a2-smcp%e6%88%90%e5%8a%9f%e5%b4%9b%e8%b5%b7","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=58978","title":{"rendered":"\u6cd5\u56fd\u8f7b\u5962\u5973\u88c5\u96c6\u56e2 SMCP\u6210\u529f\u5d1b\u8d77"},"content":{"rendered":"<p>\u5c71\u4e1c\u5982\u610f\u63a7\u80a1\u7684\u6cd5\u56fd\u65f6\u5c1a\u96c6\u56e2 SMCP 10\u670820\u65e5\u5728\u5df4\u9ece\u6cdb\u6b27\u8bc1\u4ea4\u6240\u6210\u529f\u4e0a\u5e02\u7684\u6d88\u606f\u6210\u4e3a\u8fd1\u671f\u4e1a\u754c\u7684\u70ed\u8bae\u8bdd\u9898\uff0c\u65d7\u4e0b\u62e5\u6709\u4e09\u4e2a\u77e5\u540d\u8f7b\u5962\u54c1\u724c Sandro, Maje \u548c Claudie Pierlot \u7684 SMCP \u5f53\u524d\u5e02\u503c\u7ea616 \u4ebf\u6b27\u5143\uff08\u7ea6\u5408120\u4ebf\u5143\u4eba\u6c11\u5e01\uff09\u3002<\/p>\n<p>\u65b0\u4e00\u4ee3\u7684\u65f6\u5c1a\u96c6\u56e2\u8be5\u5982\u4f55\u7528\u53ef\u6301\u7eed\u7684\u65b9\u5f0f\u6253\u9020\u3001\u7ecf\u8425\u8f7b\u5962\u54c1\u724c\uff1fSMCP\u4e3a\u884c\u4e1a\u6811\u7acb\u4e86\u4e00\u4e2a\u503c\u5f97\u6df1\u601d\u7684\u8303\u4f8b\u3002<\/p>\n<p>SMCP\u7684\u4e24\u4e2a\u4e3b\u529b\u54c1\u724c Sandro \u548c Maje\u7531 Evelyne Ch\u00e9trite \uff08\u4e0b\u56fe\u5de6\uff09\u548c Judith Milgrom \uff08\u4e0b\u56fe\u53f3\uff09\u59d0\u59b9\u4e8c\u4eba\u5148\u540e\u521b\u529e\u4e8e 1984\u5e74\u548c 1998\u5e74\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/2-30.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58980\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/2-30.jpg\" alt=\"\" width=\"769\" height=\"480\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/2-30.jpg 769w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/2-30-300x187.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/2-30-768x479.jpg 768w\" sizes=\"auto, (max-width: 769px) 100vw, 769px\" \/><\/a><\/p>\n<p>Evelyne Chetrite \u548c Judith Milgrom \u4e24\u59d0\u59b9\u5bf9\u4e8e\u670d\u88c5\u7684\u70ed\u7231\u6e90\u4e8e\u7ae5\u5e74\u5728\u6469\u6d1b\u54e5\u548c\u7956\u7236\u6bcd\u5171\u540c\u751f\u6d3b\u7684\u7ecf\u5386\uff0c\u5728 Sandro\u548cMaje \u4e24\u4e2a\u54c1\u724c\u6210\u7acb\u7684\u65e9\u671f\u8bbe\u8ba1\u4e2d\u66f4\u591a\u878d\u5165\u4e86\u6469\u6d1b\u54e5\u5f53\u5730\u7684\u9c9c\u8273\u8272\u5f69\u3001\u624b\u5de5\u5de5\u827a\u548c\u6ce2\u897f\u7c73\u4e9a\u98ce\u683c\u3002<\/p>\n<p>Evelyne Chetrite \u8fd9\u6837\u63cf\u8ff0\u5979\u773c\u4e2d\u7684 Sandro\u548c Maje\uff1a\u201c\u8fd9\u4e24\u4e2a\u54c1\u724c\u662f\u4e3a\u70ed\u7231\u65f6\u5c1a\u3001\u8ffd\u6c42\u5973\u6027\u7a81\u51fa\u6c14\u8d28\u7684\u5973\u6027\u987e\u5ba2\u800c\u751f\u7684\u3002\u201d<\/p>\n<p>\u4e8b\u5b9e\u4e0a\uff0c\u4ece\u4e24\u4e2a\u54c1\u724c\u7684\u8bbe\u8ba1\u521d\u8877\u6211\u4eec\u80fd\u6e05\u6670\u7406\u89e3\u5979\u4eec\u7684\u8bbe\u8ba1\u98ce\u683c\uff1a\u8fd9\u662f\u4e3a\u751f\u6d3b\u3001\u5de5\u4f5c\u5fd9\u788c\u7684\u804c\u573a\u5973\u6027\u8bbe\u8ba1\u7684\u54c1\u724c\uff0c\u540c\u4e00\u4ef6\u8863\u670d\u80fd\u540c\u65f6\u5b9e\u73b0\u65e5\u5e38\u901a\u52e4\u88c5\u5230\u8d74\u5bb4\u665a\u88c5\u7684\u591a\u79cd\u9700\u6c42\u3002\u5178\u578b\u7684\u4ea7\u54c1\u5305\u62ec\uff1a\u526a\u88c1\u7ebf\u6761\u786c\u6717\u7684\u5957\u88c5\u3001\u8f6f\u76ae\u673a\u8f66\u5939\u514b\u3001\u4e07\u80fd\u7684\u5c0f\u9ed1\u88d9\u3001\u4e1d\u7ef8\u886c\u8863\u3002Sandro\u66f4\u4e2d\u6027\u3001Maje\u8272\u5f69\u66f4\u4e30\u5bcc\u3001\u5973\u6027\u7279\u8272\u66f4\u7a81\u51fa\uff0c\u8fd9\u662f\u4e24\u4e2a\u54c1\u724c\u7684\u8f7b\u5fae\u98ce\u683c\u5dee\u5f02\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/3-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58981\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/3-2.png\" alt=\"\" width=\"750\" height=\"492\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/3-2.png 750w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/3-2-300x197.png 300w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/a><\/p>\n<p>\u5728 Evelyne Chetrite 15\u5c81\u548c Judith Milgrom 10\u5c81\u7684\u65f6\u5019\uff0c\u4e24\u4eba\u4ece\u6469\u6d1b\u54e5\u6765\u5230\u4e86\u6cd5\u56fd\u3002\u59d0\u59d0\u66fe\u5b66\u4e60\u6cd5\u5f8b\uff0c\u8fdb\u5165\u65f6\u5c1a\u884c\u4e1a\u540e\u53c8\u9f13\u52b1\u59b9\u59b9\u548c\u5979\u4e00\u540c\u5de5\u4f5c\u3002<\/p>\n<p>Judith Milgrom \u4ecb\u7ecd\uff0c\u5728\u521b\u4e1a\u521d\u671f\uff0c\u5979\u4eec\u6ca1\u6709\u4efb\u4f55\u8d44\u91d1\u6765\u6e90\uff0c\u4f46\u5de5\u4f5c\u5ba4\u6240\u5728\u7684\u533a\u57df\u8bbe\u8ba1\u521b\u4e1a\u6c1b\u56f4\u5f88\u597d\uff0c\u53ea\u8981\u6709\u8db3\u591f\u7684\u5929\u8d4b\u5f97\u5230\u6295\u8d44\u4eba\u7684\u4fe1\u8d56\uff0c\u5c31\u80fd\u83b7\u5f97\u878d\u8d44\u3002\u5c31\u8fd9\u6837\uff0c\u59d0\u59b9\u4e24\u4eba\u7684\u4e2a\u6027\u548c\u5bf9\u65f6\u5c1a\u70ed\u60c5\u6253\u52a8\u4e86\u4e00\u4e9b\u6295\u8d44\u4eba\uff0c\u5728\u54c1\u724c\u6269\u5f20\u8fc7\u7a0b\u4e2d\u8fd9\u4e9b\u8d44\u91d1\u975e\u5e38\u5173\u952e\u3002<\/p>\n<p>\u59d0\u59b9\u4fe9\u5728 2009\u5e74\u6536\u8d2d\u4e86\u8bbe\u8ba1\u5e08 Claudie Pierlot\u4e8e 1984\u5e74\u6210\u7acb\u7684\u540c\u540d\u54c1\u724c\uff0c2010\u5e74\u5f00\u59cb\u7ec4\u5efa SMCP\u96c6\u56e2\u3002\u4e3a\u4e86\u9002\u5e94\u516c\u53f8\u98de\u901f\u53d1\u5c55\u7684\u9700\u8981\uff0c\u5979\u4eec\u51b3\u5b9a\u6b63\u5f0f\u5f00\u59cb\u7b79\u8d44\u52a9\u529b\u516c\u53f8\u4ece\u4e00\u5bb6\u521b\u4e1a\u516c\u53f8\u8f6c\u578b\u4e3a\u5168\u7403\u6027\u4f01\u4e1a\u3002\u5979\u4eec\u5c06\u90e8\u5206\u80a1\u6743\u51fa\u552e\u7ed9\u4e86 Florac \u4ee5\u53ca\u6cd5\u56fd\u5962\u4f88\u54c1\u5de8\u5934LVMH\u65d7\u4e0b\u7684\u79c1\u52df\u57fa\u91d1 L Capital\uff0c\u52a0\u901f\u516c\u53f8\u5728\u6cd5\u56fd\u672c\u571f\u548c\u6d77\u5916\u7684\u589e\u957f\u30022013\u5e74\uff0c\u8fd9\u4e24\u5bb6\u79c1\u52df\u57fa\u91d1\u53c8\u5c06\u6240\u6301\u6709\u7684 SMCP \u80a1\u6743\u8f6c\u624b\u5356\u7ed9\u4e86\u7f8e\u56fd\u79c1\u52df\u57fa\u91d1\u5de8\u5934 KKR\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/4-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58982\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/4-1.png\" alt=\"\" width=\"738\" height=\"479\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/4-1.png 738w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/4-1-300x195.png 300w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/a><\/p>\n<p>2016\u5e74 10\u6708\uff0c KKR \u5411\u5c71\u4e1c\u5982\u610f\u96c6\u56e2\u51fa\u552e\u4e86\u5176\u6301\u6709\u7684 SMCP 70%\u80a1\u6743\u7684\u5927\u90e8\u5206\uff0c\u6574\u4f53\u4ea4\u6613\u91d1\u989d\u5728 13\u4ebf\u6b27\u5143\u5de6\u53f3\uff0c\u5176\u4e2d\u5305\u62ec SMCP \u96c6\u56e2\u7684\u90e8\u5206\u503a\u52a1\u3002\u4ea4\u6613\u5b8c\u6210\u540e\uff0cSMCP \u7684\u521b\u59cb\u4eba\u548c\u7ba1\u7406\u5c42\u4ee5\u53ca KKR \u4ecd\u4fdd\u7559\u4e86\u8be5\u516c\u53f8\u7684\u5c11\u6570\u80a1\u6743\u3002<\/p>\n<p>\u636e\u62a5\u9053\uff0cSMCP\u7684\u9500\u552e\u989d\u5728\u4e09\u5e74\u5185\u589e\u957f\u4e86\u4e00\u500d\uff0c\u53bb\u5e74\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f 16%\u8fbe\u5230 9.25\u4ebf\u7f8e\u5143\uff0c\u606f\u7a0e\u6298\u65e7\u644a\u9500\u524d\u5229\u6da6\uff08EBITDA\uff09\u540c\u6bd4\u589e\u957f 22%\u81f3 1.4\u4ebf\u7f8e\u5143\u3002\u540c\u65f6\uff0c\u516c\u53f8\u79ef\u6781\u62d3\u5c55\u6cd5\u56fd\u672c\u571f\u4ee5\u5916\u7684\u6d77\u5916\u5e02\u573a\uff0c\u5168\u7403\u95e8\u5e97 1223\u5bb6\uff0c\u6d77\u5916\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f 20%\uff0c\u8d21\u732e\u4e86\u603b\u9500\u552e\u989d\u768454%\u3002SMCP \u9996\u5e2d\u6267\u884c\u5b98 Daniel Lalonde \u5728\u4e5d\u6708\u7684 IPO \u6587\u4ef6\u4e2d\u8868\u793a\uff0c\u516c\u53f8\u7684\u6210\u529f\u9a8c\u8bc1\u4e86\u5176\u5546\u4e1a\u6a21\u5f0f\u548c\u8ffd\u6c42\u6709\u673a\u589e\u957f\u7684\u6218\u7565\uff1a\u5411\u6838\u5fc3\u5e02\u573a\u62d3\u5c55\u4e1a\u52a1\uff0c\u5e76\u52a0\u901f\u6570\u5b57\u3001\u7537\u88c5\u548c\u914d\u9970\u9886\u57df\u7684\u53d1\u5c55\u3002<\/p>\n<p>SMCP\u5728\u8fc7\u53bb 30\u5e74\u7684\u53d1\u5c55\u89c1\u8bc1\u4e86\u804c\u4e1a\u5973\u6027\u7740\u88c5\u7684\u53d8\u5316\uff0c\u4ece\u4e0a\u4e16\u7eaa 80\u5e74\u4ee3\u4e00\u4e1d\u4e0d\u82df\u7684\u5957\u88c5\u5236\u670d\uff08\u5f88\u5c11\u80fd\u7a81\u51fa\u5973\u6027\u7279\u5f81\uff09\u5230\u73b0\u5728\u66f4\u8d8b\u5411\u8f7b\u677e\u3001\u4f11\u95f2\u7684\u98ce\u683c\u3002<\/p>\n<p>Judith Milgrom \u7528\u9ea6\u5f53\u52b3\u7684\u4e00\u53e5\u5e7f\u544a\u8bed\u6982\u62ec\u4e86\u5979\u7406\u60f3\u7684\u901a\u52e4\u7740\u88c5\u6807\u51c6\u201c\u4e0a\u73ed,\u7a7f\u51fa\u672c\u771f\u7684\u4f60\uff08Come as you are\uff09\u201d\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58983\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/5.png\" alt=\"\" width=\"725\" height=\"487\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/5.png 725w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/5-300x202.png 300w\" sizes=\"auto, (max-width: 725px) 100vw, 725px\" \/><\/a><\/p>\n<p>\u65f6\u5c1a\u4ea7\u4e1a\u8fd1\u5e74\u6765\u84ec\u52c3\u53d1\u5c55\u7684\u201c\u8f7b\u5962\u201d\u54c1\u7c7b\u4ece\u7406\u8bba\u4e0a\u8bb2\u5f88\u5177\u6709\u5438\u5f15\u529b\uff0c\u4f46\u5b9e\u5219\u751f\u5b58\u4e8e\u5962\u4f88\u54c1\u724c\u4e0e\u5feb\u65f6\u5c1a\u54c1\u724c\u4e4b\u95f4\u7684\u72ed\u5c0f\u7a7a\u95f4\u3002\u5e94\u5bf9\u8fd9\u6837\u7684\u73b0\u72b6\uff0c\u5b9a\u4f4d\u4e0e SMCP \u4e09\u5927\u6838\u5fc3\u54c1\u724c\u76f8\u5f53\u7684\u7f8e\u56fd\u8f7b\u5962\u54c1\u724c Michael Kors \u3001Coach \u7b49\u5747\u5f00\u59cb\u91cd\u65b0\u601d\u8003\u6218\u7565\uff0c\u4ee5\u5e94\u5bf9\u9500\u552e\u4e0b\u6ed1\u7684\u56f0\u5883\u3002\u65f6\u5c1a\u96f6\u552e\u4e1a\u7684\u5371\u673a\u611f\u5728\u7f8e\u56fd\u5e02\u573a\u6325\u4e4b\u4e0d\u53bb\uff0c\u767e\u8d27\u516c\u53f8\u7684\u8868\u73b0\u75b2\u8f6f\u66f4\u62d6\u62fd\u7740\u4e3b\u6253\u6279\u53d1\u4e1a\u52a1\u7684\u54c1\u724c\u4eec\u4e00\u76f4\u8d70\u4e0b\u5761\u8def\u3002<\/p>\n<p>\u4f46\u597d\u6d88\u606f\u662f\uff0c\u636e\u9ea6\u80af\u9521\u5168\u7403\u65f6\u5c1a\u6307\u6570\uff08McKinsey Global Fashion Index\uff092016\u5e74\u6570\u636e\u663e\u793a\uff0c\u53bb\u5e74\u8f7b\u5962\u5e02\u573a\u7684\u589e\u957f\u901f\u5ea6\uff083%~3.5%\uff09\u8dd1\u8d62\u4e86\u6574\u4e2a\u65f6\u5c1a\u884c\u4e1a\u7684\u7efc\u5408\u589e\u957f\u6c34\u5e73\uff081~1.5%\uff09\uff0c\u8fd9\u5728\u4e2d\u56fd\u5e02\u573a\u7279\u522b\u7a81\u51fa\u3002\u8fd9\u4e00\u8d8b\u52bf\u9884\u8ba1\u5c06\u7ee7\u7eed\u5ef6\u7eed\u52302017\u5e74\u3002<\/p>\n<p>\u4e00\u4e9b\u65f6\u5c1a\u54c1\u724c\u60f3\u8981\u5728\u6279\u53d1\u4e1a\u52a1\u91cd\u65b0\u6d17\u724c\u7684\u5927\u6f6e\u4e2d\u751f\u5b58\u4e0b\u53bb\uff0c\u5f00\u59cb\u91cd\u65b0\u5ba1\u89c6\u81ea\u5df1\u7684\u5546\u4e1a\u6a21\u5f0f\uff0cSMCP \u5c31\u5728\u8fd9\u4e00\u8fc7\u7a0b\u4e2d\u6811\u7acb\u4e86\u5168\u7403\u5316\u601d\u7ef4\u6218\u7565\u7684\u5178\u8303\uff1a<\/p>\n<p>\u50cf\u5feb\u65f6\u5c1a\u54c1\u724c\u90a3\u6837\u601d\u8003<\/p>\n<p>\u7528\u4e00\u53e5\u8bdd\u63cf\u8ff0 SMCP\u4e09\u5927\u6838\u5fc3\u54c1\u724c\u7684\u5b9a\u4f4d\uff0c\u53ef\u4ee5\u6982\u62ec\u4e3a\uff1a\u5962\u4f88\u54c1\u7684\u8d28\u91cf\uff0c\u5feb\u65f6\u5c1a\u7684\u4ea7\u54c1\u5468\u671f\u3002<\/p>\n<p>Evelyne Chetrite \u8ba4\u4e3a\uff0c\u4e24\u59d0\u59b9\u5728\u8d77\u521d SMCP \u7684\u6279\u53d1\u4e1a\u52a1\u4e2d\u83b7\u5f97\u7684\u5b9d\u8d35\u7ecf\u9a8c\u5bf9\u4e8e\u521b\u529e\u4e00\u4e2a\u8f7b\u5962\u54c1\u724c\u6a21\u5f0f\u8d77\u5230\u4e86\u81f3\u5173\u91cd\u8981\u7684\u4f5c\u7528\uff0c\u9ad8\u6548\u878d\u5408\u4e86\u5962\u4f88\u54c1\u548c\u5feb\u65f6\u5c1a\u54c1\u724c\u7684\u7279\u70b9\u3002\u9762\u5411\u5927\u4f17\u5e02\u573a\u7684\u5feb\u65f6\u5c1a\u54c1\u724c\u9700\u5177\u5907\u654f\u9510\u5ea6\u3001\u5feb\u901f\u53cd\u5e94\u3001\u9762\u6599\u77e5\u8bc6\u3001\u719f\u77e5\u751f\u4ea7\u5de5\u827a\uff1b\u800c\u5962\u4f88\u54c1\u66f4\u4fa7\u91cd\u6fc0\u53d1\u6d88\u8d39\u8005\u7684\u62e5\u6709\u6b32\uff0c\u66f4\u591a\u5f3a\u8c03\u54c1\u8d28\u548c\u5ba2\u6237\u670d\u52a1\u3002<\/p>\n<p>SMCP \u7684\u54c1\u724c\u690d\u6839\u4e8e\u6cd5\u56fd\u73b0\u4ee3\u8f7b\u5962\u65f6\u5c1a\u54c1\u724c\u7684\u53d1\u5c55\u6a21\u5f0f\uff0c\u8bb2\u6c42\u5408\u7406\u7684\u5b9a\u4ef7\u3001\u9ad8\u7ea7\u7684\u54c1\u8d28\u3001\u9ad8\u7aef\u7684\u54c1\u724c\u5f62\u8c61\u548c\u4e00\u6d41\u7684\u987e\u5ba2\u4f53\u9a8c\u3002\u636e\u6089\uff0cSMCP \u4e09\u5927\u6838\u5fc3\u54c1\u724c\u5728\u5df4\u9ece\u90fd\u6709\u81ea\u5df1\u7684\u5de5\u574a\uff0c\u4e14\u95e8\u5e97\u90fd\u8bbe\u5728\u77e5\u540d\u7684\u8d2d\u7269\u8857\u4e0a\u7ed9\u6d88\u8d39\u8005\u5e26\u6765\u9ad8\u7aef\u7684\u8d2d\u7269\u4f53\u9a8c\u3002<\/p>\n<p>SMCP \u96c6\u56e2\u54c1\u724c\u7684\u751f\u4ea7\u5468\u671f\u7ea6\u4e3a 3\u4e2a\u6708\uff0c\u76f8\u6bd4\u9ad8\u8857\u5feb\u65f6\u5c1a\u54c1\u724c Zara \uff082\u5468\uff09\u65f6\u95f4\u8981\u957f\u5f88\u591a\uff0c\u4f46\u8981\u660e\u663e\u5feb\u4e8e\u5176\u4ed6\u4f20\u7edf\u54c1\u724c\uff08\u4ece\u8bbe\u8ba1\u5230\u4e0a\u67b6\u9500\u552e\u901a\u5e38\u82b1\u8d39 6~12\u4e2a\u6708\uff09\u3002<\/p>\n<p>\u540c\u65f6\uff0c\u5bf9\u4e8e\u65f6\u5c1a\u54c1\u724c\u6765\u8bf4\uff0c\u5728\u6070\u5f53\u7684\u65f6\u95f4\u5411\u987e\u5ba2\u5448\u73b0\u6070\u5f53\u7684\u5546\u54c1\u662f\u81f3\u5173\u91cd\u8981\u7684\uff0c\u4e0a\u65b0\u901f\u5ea6\u5f88\u5173\u952e\u3002SMCP\u4e3a\u6b64\u8fd8\u6548\u4effZara\u53ca\u82f1\u56fd\u65f6\u5c1a\u7535\u5546 Boohoo\uff0c\u6bcf\u5468\u4e0a\u65b0\u5927\u7ea6 25\u4e2a\u6b3e\u5f0f\u3002\u4e3a\u4e86\u8ba9\u4ea7\u54c1\u751f\u4ea7\u5b9e\u73b0\u53c8\u5feb\u53c8\u597d\uff0cSMCP \u9009\u62e9\u5728\u6b27\u6d32\u751f\u4ea7\u5927\u591a\u6570\u5546\u54c1\uff0c\u5728\u4e9a\u6d32\u751f\u4ea7\u4e00\u4e9b\u57fa\u672c\u6b3e\uff08\u6bd4\u5982T\u6064\uff09\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/6-12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58984\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/6-12.jpg\" alt=\"\" width=\"2048\" height=\"1275\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/6-12.jpg 2048w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/6-12-300x187.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/6-12-768x478.jpg 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/6-12-1024x638.jpg 1024w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/p>\n<p>\u5360\u636e\u65b0\u5174\u7684\u4e2d\u56fd\u4e2d\u4ea7\u9636\u7ea7\u5e02\u573a<\/p>\n<p>\u4e2d\u56fd\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u5f53\u524d\u5f00\u59cb\u504f\u5411\u5728\u672c\u571f\u8d2d\u4e70\u5962\u4f88\u54c1\uff0c\u4e00\u4e9b\u5962\u4f88\u54c1\u724c\u770b\u5230\u4e86\u8fd9\u6837\u7684\u8d8b\u52bf\u51b3\u5b9a\u5728\u4e2d\u56fd\u8bd5\u6c34\u7535\u5546\u4e1a\u52a1\u3002\u6839\u636e\u54a8\u8be2\u516c\u53f8 Daxue Consulting \u7684\u6570\u636e\uff0c\u5bf9\u4e8e\u4e2d\u56fd\u5e74\u8f7b\u4e00\u4ee3\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u90a3\u4e9b\u201c\u6602\u8d35\uff0c\u4f46\u53c8\u4e0d\u662f\u592a\u6602\u8d35\u201d\u7684\u5546\u54c1\u6700\u5177\u6709\u5438\u5f15\u529b\u3002\u6765\u81ea\u8fd9\u5bb6\u516c\u53f8\u7684\u5206\u6790\u5e08 Natasha Zhang\u8ba4\u4e3a\uff0c\u4e2d\u4ea7\u53ca\u4ee5\u4e0a\u9636\u5c42\u5bb6\u5ead\u5360\u4e2d\u56fd\u57ce\u5e02\u7684\u5927\u90e8\u5206\u3002\u8fd9\u90e8\u5206\u4eba\u4f1a\u9009\u62e9\u8282\u7ea6\u5f00\u652f\u8d2d\u4e70\u9ad8\u4ef7\u5546\u54c1\uff0c\u4f46\u8fd8\u4e0d\u4f1a\u8d2d\u4e70\u5927\u91cf\u7684\u5962\u4f88\u54c1\uff0c\u4ed6\u4eec\u6700\u503e\u5411\u8bbe\u8ba1\u597d\u3001\u8d28\u91cf\u597d\uff0c\u5b9a\u4f4d\u8f7b\u5962\u7684\u54c1\u724c\u3002<\/p>\n<p>\u53bb\u5e74\uff0cSMCP \u96c6\u56e2\u7535\u5546\u4e1a\u52a1\u540c\u6bd4\u589e\u957f 80%\uff0c\u5176\u4e2d Maje \u548c Sandro\u4e24\u5927\u54c1\u724c\u5728\u4e2d\u56fd\u7535\u5546\u5e73\u53f0\u5929\u732b\u5f00\u8bbe\u65d7\u8230\u5e97\u8d21\u732e\u826f\u591a\u3002\u603b\u4f53\u800c\u8a00\uff0c\u8be5\u516c\u53f8\u7684\u7535\u5546\u4e1a\u52a1\u5360\u603b\u4e1a\u52a1\u91cf\u7684 10%\uff1b\u4f46\u5728\u4e2d\u56fd\u548c\u7f8e\u56fd\u4e24\u4e2a\u5e02\u573a\uff0c\u7535\u5546\u9500\u552e\u989d\u5206\u522b\u5360\u4e24\u5730\u603b\u9500\u552e\u7684 15%\u3002<\/p>\n<p>\u5b9e\u4f53\u5e97\u65b9\u9762\uff0cSMCP \u8ba1\u5212\u672a\u6765\u51e0\u5e74\u5728\u4e2d\u56fd\u5f00\u8bbe\u96f6\u552e\u95e8\u5e97\u7684\u6570\u91cf\u4ece 221 \u5bb6\u589e\u52a0\u5230\u63a5\u8fd1400\u5bb6\uff0c\u4e0e\u6b27\u6d32\u95e8\u5e97\u6570\u91cf\u76f8\u5339\u914d\u3002<\/p>\n<p>\u5f53\u7136\uff0cSMCP\u53d1\u529b\u4e2d\u56fd\u5e02\u573a\u4e0e\u5176\u63a7\u80a1\u80a1\u4e1c\u5c71\u4e1c\u5982\u610f\u96c6\u56e2\u7684\u6218\u7565\u5e03\u5c40\u4e0d\u65e0\u5173\u7cfb\u3002\u5c71\u4e1c\u5982\u610f\u96c6\u56e2\u603b\u88c1\u90b1\u4e9a\u592b\u66fe\u5728\u8fd1\u671f\u63a5\u53d7\u91c7\u8bbf\u65f6\u8868\u793a\uff0cSMCP\u4e0a\u5e02\u540e\uff0c\u5982\u610f\u5c06\u7ef4\u6301\u63a7\u80a1\u80a1\u4e1c\u5730\u4f4d\uff0c\u6240\u6301\u80a1\u4efd\u5c06\u4e0d\u4f1a\u4f4e\u4e8e 51%\uff0c\u4ee5\u7ee7\u7eed\u652f\u6301 SMCP \u672a\u6765\u7684\u589e\u957f\u6218\u7565\u3002<\/p>\n<p>\u4e0d\u8fc7\u5168\u7403\u8f7b\u5962\u5e02\u573a\u7684\u7ade\u4e89\u4f9d\u65e7\u5f02\u5e38\u6fc0\u70c8\uff0c\u96f6\u552e\u95e8\u5e97\u7684\u9ad8\u901f\u6269\u5f20\u4e5f\u5b55\u80b2\u7740\u4e0d\u5c0f\u7684\u98ce\u9669\uff0c\u5b58\u5728\u7740\u54c1\u724c\u8fc7\u5ea6\u66dd\u5149\uff0c\u7ba1\u7406\u6210\u672c\u6500\u5347\u7b49\u6f5c\u5728\u95ee\u9898\uff0c\u5982\u679c\u63a7\u5236\u4e0d\u597d\uff0c\u4e5f\u53ef\u80fd\u7a00\u91ca\u6574\u4f53\u7684\u5229\u6da6\u7387\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/7-10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-58985\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/7-10.jpg\" alt=\"\" width=\"1000\" height=\"700\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/7-10.jpg 1000w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/7-10-300x210.jpg 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/10\/7-10-768x538.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p>\u6446\u8131\u65f6\u5c1a\u54c1\u724c\u5bf9\u6279\u53d1\u4e1a\u52a1\u7684\u4f9d\u8d56<\/p>\n<p>Sandro\u548c Maje \u53d1\u5c55\u7684\u4e00\u4e2a\u91cd\u8981\u91cc\u7a0b\u7891\u548c\u8f6c\u6298\u70b9\u662f\u4ece\u6279\u53d1\u5411\u96f6\u552e\u6a21\u5f0f\u7684\u8f6c\u578b\u3002\u5343\u79a7\u5e74\u524d\uff0c\u8fd9\u4e24\u4e2a\u54c1\u724c\u57fa\u672c\u90fd\u662f\u901a\u8fc7\u767e\u8d27\u96f6\u552e\u7f51\u7edc\u548c\u7cbe\u54c1\u4e13\u5356\u5e97\u9500\u552e\u30022002\u5e74\uff0cMaje\u5728\u5df4\u9ece\u5de6\u5cb8\u7b2c\u516d\u533a\u5f00\u8bbe\u4e86\u72ec\u7acb\u95e8\u5e97\uff0c\u7d27\u63a5\u7740 Sandro 2004\u5e74\u5728\u5df4\u9ece\u65f6\u5c1a\u8857\u533a Marais\u5f00\u4e86\u95e8\u5e97\uff0c\u7ed3\u675f\u4e86\u5bf9\u4e8e\u6279\u53d1\u4e1a\u52a1\u7684\u91cd\u5ea6\u4f9d\u8d56\u3002<\/p>\n<p>Evelyne Chetrite\u5766\u8a00\uff0c\u8d70\u51fa\u8fd9\u4e00\u6b65\u8ba9\u5979\u66fe\u611f\u5230\u975e\u5e38\u7126\u8651\uff1a\u201c\u6211\u4eec\u5728\u5f00\u4e86\u7b2c\u4e00\u5bb6\u5e97\u4e4b\u540e\u6211\u8eb2\u5230\u4e86\u67dc\u53f0\u540e\u9762\uff0c\u6211\u5f88\u5fd0\u5fd1\uff0c\u4e0d\u77e5\u9053\u5230\u5e95\uff08\u5f00\u5e97\uff09\u80fd\u4e0d\u80fd\u6210\u529f\u3002\u201d<\/p>\n<p>\u76f4\u8425\u8d77\u5230\u7684\u79ef\u6781\u4f5c\u7528\u5305\u62ec\uff1a\u5bf9\u5ba2\u6237\u9700\u6c42\u505a\u51fa\u5feb\u901f\u53cd\u5e94\u3001\u66f4\u6e05\u6670\u5730\u660e\u786e\u5e02\u573a\u6269\u5f20\u7684\u65b9\u5411\u3002\u5bf9\u4e8e\u65f6\u5c1a\u54c1\u724c\u800c\u8a00\uff0c\u4e1a\u52a1\u6a21\u5f0f\u8fc7\u5ea6\u4f9d\u8d56\u6279\u53d1\uff0c\u5c31\u610f\u5473\u7740\u8fdc\u79bb\u81ea\u5df1\u7684\u4e00\u624b\u5ba2\u7fa4\u3002<\/p>\n<p>\u5bf9\u6b64\uff0c\u54c1\u724c\u54a8\u8be2\u673a\u6784 RONY \u7684\u521b\u59cb\u4eba Rony Zeidan 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\/><\/a><\/p>\n<p>\u73b0\u5728\uff0c\u516c\u53f8\u5b9e\u65bd\u5782\u76f4\u6574\u5408\u6218\u7565\uff0c\u5efa\u7acb\u81ea\u5df1\u7684\u7535\u5546\u548c\u95e8\u5e97\u7f51\u7edc\uff0c\u76f4\u8425\u96f6\u552e\u989d\u5360\u6bd4\u9ad8\u8fbe 94%\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c71\u4e1c\u5982\u610f\u63a7\u80a1\u7684\u6cd5\u56fd\u65f6\u5c1a\u96c6\u56e2 SMCP 10\u670820\u65e5\u5728\u5df4\u9ece\u6cdb\u6b27\u8bc1\u4ea4\u6240\u6210\u529f\u4e0a\u5e02\u7684\u6d88\u606f\u6210\u4e3a\u8fd1\u671f\u4e1a\u754c\u7684\u70ed\u8bae\u8bdd\u9898\uff0c\u65d7\u4e0b\u62e5 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