{"id":60434,"date":"2017-11-19T10:42:48","date_gmt":"2017-11-19T02:42:48","guid":{"rendered":"http:\/\/www.htt.hk\/?p=60434"},"modified":"2017-11-19T10:42:48","modified_gmt":"2017-11-19T02:42:48","slug":"%e7%be%8e%e5%9b%bd%e6%8c%89%e6%9c%88%e8%ae%a2%e8%b4%ad%e6%97%b6%e5%b0%9a%e7%94%b5%e5%95%86-stitch-fix-%e9%a6%96%e6%ac%a1%e5%85%ac%e5%bc%80%e5%8b%9f%e8%82%a1%e8%9e%8d%e8%b5%841-2%e4%ba%bf%e7%be%8e","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=60434","title":{"rendered":"\u7f8e\u56fd\u6309\u6708\u8ba2\u8d2d\u65f6\u5c1a\u7535\u5546 Stitch Fix \u9996\u6b21\u516c\u5f00\u52df\u80a1\u878d\u8d441.2\u4ebf\u7f8e\u5143"},"content":{"rendered":"<p>11\u670817\u65e5\uff0c\u7f8e\u56fd\u6309\u6708\u8ba2\u8d2d\u65f6\u5c1a\u7535\u5546 Stitch Fix \u5728\u7eb3\u65af\u8fbe\u514b\u8bc1\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\uff0c\u4ee3\u7801\u4e3a\u201cSFIX\u201d\u3002\u672c\u6b21\u5171\u53d1\u884c\u4e86800\u4e07\u80a1\uff0c\u539f\u8ba1\u5212\u53d1\u884c1000\u4e07\u80a1\uff0c\u53d1\u884c\u4ef7\u4e3a15\u7f8e\u5143\uff0c\u4f4e\u4e8e\u6b64\u524d\u9884\u671f\u768418~20\u7f8e\u5143\uff0c\u6b64\u6b21IPO\uff08\u9996\u6b21\u516c\u5f00\u52df\u80a1\uff09\u7684\u878d\u8d44\u89c4\u6a21\u4e3a1.2\u4ebf\u7f8e\u5143\u3002<\/p>\n<p>17\u65e5\u5f00\u76d8\u540e\uff0cStitch Fix \u7684\u80a1\u4ef7\u5f00\u59cb\u4e0a\u6da8\uff0c\u6da8\u5e45\u4e00\u5ea6\u9ad8\u8fbe23.5%\uff0c\u8fbe\u523018.53\u7f8e\u5143\uff0c\u4f46\u8fd9\u79cd\u52bf\u5934\u5e76\u6ca1\u6709\u7ef4\u6301\u591a\u4e45\uff0c\u6700\u7ec8\u4ee5\u6bcf\u80a115.15\u7f8e\u5143\u7684\u4ef7\u683c\u6536\u76d8\uff0c\u4ec5\u5fae\u9ad8\u4e8e\u53d1\u884c\u4ef7\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/11\/1-44.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-60435\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/11\/1-44.png\" alt=\"\" width=\"1125\" height=\"750\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/11\/1-44.png 1125w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/11\/1-44-300x200.png 300w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/11\/1-44-768x512.png 768w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/11\/1-44-1024x683.png 1024w\" sizes=\"auto, (max-width: 1125px) 100vw, 1125px\" \/><\/a><\/p>\n<p>\u5728\u7528\u6237\u6ce8\u518cStitch Fix\u65f6\uff0c\u7f51\u7ad9\u4fbf\u4f1a\u6536\u96c6 85\u9879\u6570\u636e\uff0c\u5305\u62ec\u98ce\u683c\u3001\u578b\u53f7\u3001\u4ef7\u683c\u533a\u95f4\u7b49\uff0c\u7136\u540e\u4f7f\u7528\u201c\u4eba\u5de5\u667a\u80fd\uff0b\u4eba\u7c7b\u9020\u578b\u5e08\u201d\u5408\u4f5c\u7684\u65b9\u5f0f\uff0c\u4e3a\u7528\u6237\u6311\u9009\u5bc4\u9001\u4e94\u4ef6\u65f6\u5c1a\u5355\u54c1\u3002<\/p>\n<p>\u57fa\u4e8e\u8fd9\u79cd\u6a21\u5f0f\uff0cStitch Fix \u6210\u4e3a\u4e1a\u5185\u6700\u7099\u624b\u53ef\u70ed\u7684\u516c\u53f8\u4e4b\u4e00\uff0c\u4f46\u4e00\u4e9b\u4e1a\u5185\u4eba\u58eb\u62c5\u5fc3 Stitch Fix \u7684\u8fd9\u79cd\u6a21\u5f0f\u53ef\u80fd\u4f1a\u88ab\u590d\u5236\uff0c\u5c24\u4e3a\u53ef\u80fd\u88ab\u4e9a\u9a6c\u900a\u590d\u5236\u3002\u4f46 Stitch Fix \u7684 CEO Katrina Lake \u8868\u793a\uff1a\u201cIPO \u5c06\u4e3a\u6211\u4eec\u63d0\u4f9b\u66f4\u591a\u6d41\u52a8\u8d44\u672c\uff0c\u5c06\u5e2e\u52a9\u6211\u4eec\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\uff0c\u6539\u5584\u5ba2\u6237\u670d\u52a1\uff0c\u83b7\u53d6\u66f4\u591a\u5ba2\u6237\uff0c\u6269\u5927\u5e02\u573a\uff0c\u6211\u4eec\u4e0e\u4e9a\u9a6c\u900a\u6709\u7740\u4e0d\u540c\u7684\u4ef7\u503c\u4e3b\u5f20\uff0c\u6211\u4eec\u7684\u201c\u4eba\u5de5\u667a\u80fd\uff0b\u4eba\u7c7b\u9020\u578b\u5e08\u201d\u5408\u4f5c\u7684\u65b9\u5f0f\u662f\u6211\u4eec\u7684\u7ade\u4e89\u529b\u6240\u5728\u3002\u201d<\/p>\n<p>\u6309\u6708\u8ba2\u8d2d\u8425\u9500\u516c\u53f8 Fosina Marketing Group \u7684 CEO Jim Fosina \u8868\u793a\uff0cStitch Fix \u4e00\u76f4\u5728\u4e86\u89e3\u5ba2\u6237\u5728\u65f6\u5c1a\u548c\u8bbe\u8ba1\u65b9\u9762\u7684\u53d6\u5411\uff0c\u61c2\u5f97\u5982\u4f55\u5728\u81ea\u5df1\u7684\u8fd9\u79cd\u6a21\u5f0f\u4e0b\u7559\u4f4f\u5ba2\u6237\uff0c\u5efa\u7acb\u8d77\u5ba2\u6237\u7684\u7ec8\u8eab\u4ef7\u503c\u3002\u5728\u50cf\u4e9a\u9a6c\u900a\u8fd9\u6837\u7684\u96f6\u552e\u5de8\u5934\u9762\u524d\uff0cStitch Fix \u8fd8\u662f\u975e\u5e38\u6709\u7ade\u4e89\u529b\u7684\uff0c\u6bd5\u7adf\u4e9a\u9a6c\u900a\u8fd8\u53ea\u662f\u6ce8\u91cd\u4ea7\u54c1\u9009\u62e9\u7684\u5e7f\u6cdb\u6027\uff0c\u4ef7\u683c\u4ee5\u53ca\u9001\u8d27\u5230\u5bb6\u7684\u670d\u52a1\u3002<\/p>\n<p>\u4eca\u5e74\uff0c\u5168\u7f8e\u6700\u5927\u7684\u98df\u6750\u914d\u9001\u516c\u53f8 Blue Apron \u548c \u7f8e\u56fd\u793e\u4ea4\u5e94\u7528\u516c\u53f8Snap \u5728\u4e0a\u5e02\u540e\u90fd\u9762\u4e34\u8270\u96be\u7684\u53d1\u5c55\u9053\u8def\uff0c\u80a1\u4ef7\u90fd\u8fdc\u4f4e\u4e8e\u53d1\u884c\u4ef7\u3002\u636e\u5b89\u6c38\u7684\u4e00\u4efd\u62a5\u544a\u663e\u793a\uff0c\u4eca\u5e74\u7f8e\u56fdIPO \u5e02\u573a\u8f83\u53bb\u5e74\u6709\u5f88\u5927\u7684\u53cd\u5f39\uff0c\u4eca\u5e74\u7f8e\u56fd\u516c\u53f8 IPO \u7b79\u8d44\u603b\u989d\u8fbe270\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f89%\u3002<\/p>\n<p>\u534e\u5c14\u8857\u6295\u8d44\u8005\u548c\u5206\u6790\u5e08\u90fd\u5728\u5bc6\u5207\u5173\u6ce8\u548c\u6743\u8861 Stitch Fix \u6240\u9762\u4e34\u7684\u6311\u6218\u548c\u672a\u6765\u7684\u524d\u666f\u3002Stitch Fix \u662f\u5426\u80fd\u62b5\u5fa1\u4f20\u7edf\u96f6\u552e\u5546\u4ee5\u53ca\u50cf Trunk Club \u548c MM.LaFleur \u7b49\u63d0\u4f9b\u5148\u8bd5\u540e\u4e70\u670d\u52a1\u7684\u7535\u5546\u516c\u53f8\u7684\u7ade\u4e89\uff0c\u4e5f\u8fd8\u6709\u5f85\u89c2\u5bdf\u3002\u800cStitch Fix \u4e5f\u627f\u8ba4\u5b83\u5fc5\u987b\u51c6\u786e\u628a\u63e1\u670d\u88c5\u6d41\u884c\u8d8b\u52bf\u548c\u6d88\u8d39\u8005\u4e0d\u65ad\u53d8\u5316\u7684\u504f\u597d\u3002<\/p>\n<p>\u5728IPO\u4e4b\u524d\uff0cStitch Fix \u901a\u8fc7\u98ce\u9669\u6295\u8d44\u57fa\u91d1\u7d2f\u8ba1\u878d\u5f97 4250\u4e07\u7f8e\u5143\uff0c\u7b2c\u4e00\u5927\u80a1\u4e1c\u3001\u4e5f\u662f\u6700\u5927\u7684\u5916\u90e8\u6295\u8d44\u8005\u662f Steve Anderson \u638c\u7ba1\u7684 Baseline Ventures\uff0c\u62e5\u670928%\u7684\u80a1\u4efd\u3002\u5176\u6b21\uff0c Benchmark Capital \u62e5\u6709 25.6%\u7684\u80a1\u4efd\uff0c\u800c\u521b\u59cb\u4eba Katrina Lake \u6301\u670916.6%\u7684\u516c\u53f8\u80a1\u4efd\u3002\u3002<\/p>\n<p>\u53bb\u5e74\uff0cStitch Fix \u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8634%\uff0c\u8fbe\u52309.771\u4ebf\u7f8e\u5143\uff0c\u7a0e\u606f\u6298\u65e7\u53ca\u644a\u9500\u524d\u5229\u6da6\uff08EBITDA\uff09 6060\u4e07\u7f8e\u5143\u3002\u4f46 2017\u8d22\u5e74\uff0c\u516c\u53f8\u4e8f\u635f 59.4\u4e07\u7f8e\u5143\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u6210\u672c\u652f\u51fa\u7684\u589e\u957f\uff0c\u6b64\u524d\u516c\u53f8\u5df2\u8fde\u7eed\u4e24\u5e74\u76c8\u5229\u3002<\/p>\n<p>\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u4e2d\uff0cStitch Fix \u5df2\u7ecf\u62d3\u5c55\u4e86\u7537\u88c5\u9886\u57df\uff0c\u5f00\u59cb\u4e0e\u7537\u88c5\u54c1\u724c\u5408\u4f5c\uff0c\u5e76\u589e\u52a0\u4e86\u66f4\u591a\u7684\u5c3a\u7801\u4f9b\u66f4\u591a\u7684\u6d88\u8d39\u8005\u9009\u62e9\u3002\u8be5\u516c\u53f8 COO Mike Smith \u8868\u793a\u672a\u6765 Stitch Fix \u5c06\u901a\u8fc7\u5438\u5f15\u65b0\u5ba2\u6237\uff0c\u6269\u5927\u54c1\u7c7b\uff0c\u5f00\u62d3\u65b0\u5e02\u573a\u6765\u8fdb\u4e00\u6b65\u6269\u5f20\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>11\u670817\u65e5\uff0c\u7f8e\u56fd\u6309\u6708\u8ba2\u8d2d\u65f6\u5c1a\u7535\u5546 Stitch Fix \u5728\u7eb3\u65af\u8fbe\u514b\u8bc1\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\uff0c\u4ee3\u7801\u4e3a\u201cSFIX\u201d\u3002\u672c\u6b21\u5171 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":60435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-60434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/60434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=60434"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/60434\/revisions"}],"predecessor-version":[{"id":60436,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/60434\/revisions\/60436"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/60435"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=60434"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=60434"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=60434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}