{"id":61548,"date":"2017-12-04T14:50:33","date_gmt":"2017-12-04T06:50:33","guid":{"rendered":"http:\/\/www.htt.hk\/?p=61548"},"modified":"2017-12-04T14:50:33","modified_gmt":"2017-12-04T06:50:33","slug":"%e8%8a%82%e6%97%a5%e8%b4%ad%e7%89%a9%e9%ab%98%e6%bd%ae%e6%9d%a5%e4%b8%b4%ef%bc%8c%e6%9c%8d%e8%a3%85%e9%9b%b6%e5%94%ae%e5%85%b4%e5%a5%8b%e7%82%b9%e5%9c%a8%e5%93%aa%e9%87%8c%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=61548","title":{"rendered":"\u8282\u65e5\u8d2d\u7269\u9ad8\u6f6e\u6765\u4e34\uff0c\u670d\u88c5\u96f6\u552e\u5174\u594b\u70b9\u5728\u54ea\u91cc\uff1f"},"content":{"rendered":"<p>\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7cfb\u5217(Lifestyle Monitor? Survey)<\/p>\n<p>\u4e07\u5723\u8282\u670d\u88c5\u521a\u88ab\u6254\u5230\u8863\u6a71\u89d2\u843d\uff0c\u6d88\u8d39\u8005\u5c31\u8fce\u6765\u4e86\u6ee1\u8857\u95ea\u95ea\u53d1\u5149\u7684\u88c5\u9970\uff0c\u8282\u65e5\u6b4c\u66f2\u56db\u5904\u98d8\u8361\uff0c\u5404\u79cd\u50ac\u4fc3\u6d88\u8d39\u8005\u8d2d\u4e70\u8282\u65e5\u793c\u7269\u7684\u7535\u5b50\u90ae\u4ef6\u548c\u7f51\u7edc\u5e7f\u544a\u8702\u62e5\u800c\u81f3\u3002\u8bb8\u591a\u6d88\u8d39\u8005\u8bf4\uff0c\u611f\u6069\u8282\u524d\u5c31\u8003\u8651\u5723\u8bde\u8282\uff0c\u4f3c\u4e4e\u592a\u65e9\u4e86\u70b9\u3002\u4f46\u96f6\u552e\u5546\u77e5\u9053\u5927\u591a\u6570\u6d88\u8d39\u8005\u6253\u7b97\u5728\u5341\u4e00\u6708\u5f00\u59cb\u6d88\u8d39\u3002\u4eca\u5e74\u770b\u6765\u5e94\u8be5\u662f\u5065\u5eb7\u5e73\u7a33\u7684\u8282\u65e5\u6d88\u8d39\uff0c\u7f51\u8d2d\u7b2c\u4e00\u6b21\u5728\u8fd9\u4e2a\u65f6\u5019\u8d85\u8fc7\u5b9e\u4f53\u5e97\u6d88\u8d39\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/p9.pstatp.com\/large\/47230000f9f172d780c1\" alt=\"\u8282\u65e5\u8d2d\u7269\u9ad8\u6f6e\u6765\u4e34\uff0c\u670d\u88c5\u96f6\u552e\u5174\u594b\u70b9\u5728\u54ea\u91cc\uff1f\" width=\"669\" height=\"338\" \/><\/center>\u3000\u3000\u5168\u56fd\u96f6\u552e\u8054\u5408\u4f1a(NRF)\u9884\u8ba1\u9500\u552e\u989d\u5c06\u589e\u52a03.6%-4%\uff0c\u8fd9\u4e0e2016\u5e74 3.6%\u7684\u6da8\u5e45\u6301\u5e73\u6216\u6709\u53ef\u80fd\u8d85\u8fc7\u3002\u56fd\u9645\u8d2d\u7269\u4e2d\u5fc3\u534f\u4f1a(ICSC)\u9884\u8ba1\uff0c\u6bcf\u5e74\u7684\u5047\u671f\u9500\u552e\u589e\u957f3.8%\u3002<\/p>\n<p>NPD\u96c6\u56e2\u7684\u9996\u5e2d\u884c\u4e1a\u5206\u6790\u5e08Marshal Cohen\uff0c\u9884\u8ba1\u589e\u957f\u6d6e\u52a8\u5c06\u57282.5%-3%\u8303\u56f4\u5185\u3002\u4ed6\u8bf4\uff0c\u5c3d\u7ba1\u6709\u7ecf\u6d4e\u8fd0\u884c\u7684\u5229\u597d\u6d88\u606f\uff0c\u4f46\u5176\u4ed6\u56e0\u7d20\u53ef\u80fd\u6291\u5236\u8d2d\u7269\u3002<\/p>\n<p>\u201c\u5b9e\u4f53\u5e97\u6709\u8bb8\u591a\u6709\u5229\u4e8e\u4ed6\u4eec\u7684\u5730\u65b9\uff0c\u201dCohen\u8ba4\u4e3a\uff0c\u4ed6\u5217\u4e3e\u4e86\u4e00\u7cfb\u5217\u7684\u79ef\u6781\u56e0\u7d20\u3002\u201c\u7ecf\u6d4e\u8fd0\u884c\u5e73\u7a33\uff0c\u5982\u679c\u51cf\u7a0e\u63aa\u65bd\u901a\u8fc7\uff0c\u6d88\u8d39\u8005\u53ef\u80fd\u4f1a\u5728\u5fc3\u7406\u4e0a\u611f\u5230\u66f4\u5bcc\u6709\u3002\u8d70\u9ad8\u7684\u6d88\u8d39\u8005\u4fe1\u5fc3\u6307\u6570\uff0c\u5c31\u4e1a\u5e02\u573a\u6b63\u4ee5\u5f3a\u52b2\u7684\u6b65\u4f10\u524d\u884c\u3002\u4e0d\u5229\u7684\u4e00\u9762\u662f\u6ca1\u6709\u65b0\u7684\u521a\u9700\u8d2d\u4e70\u5951\u673a\u548c\u5468\u672b\u5728\u8282\u65e5\u4e4b\u524d\u5e26\u6765\u7684\u6311\u6218\u3002\u201d<\/p>\n<p>\u4eca\u5e74\u5723\u8bde\u8282\u9002\u9022\u661f\u671f\u4e00\u3002\u867d\u7136\u8fd9\u542c\u8d77\u6765\u6709\u5229\u4e8e\u96f6\u552e\u5546\uff0c\u4ed6\u4eec\u4f1a\u65a9\u83b7\u6700\u540e\u4e00\u5206\u949f\u6d88\u8d39\u8005\uff0c\u7136\u800cCohen\u8c08\u9053\uff0c\u5468\u672b\u5c06\u4e3b\u8981\u6210\u4e3a\u65c5\u884c\u65e5\u3002<\/p>\n<p><center><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/12\/11-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-61549\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/12\/11-3.jpg\" alt=\"\" width=\"640\" height=\"394\" srcset=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/12\/11-3.jpg 640w, http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/12\/11-3-300x185.jpg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/center>\u3000\u3000\u4ed6\u8bf4\uff1a\u201c\u5728\u90a3\u4e4b\u524d\u7684\u5468\u672b(12\u670816\u65e5\u548c17\u65e5)\u5c06\u662f\u96f6\u552e\u989d\u6700\u5927\u7684\u5468\u672b\u3002\u201d\u6839\u636eAAA\u7684\u6570\u636e\uff0c\u73b0\u5728\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u53bb\u5ea6\u5047\u3002\u4ed6\u4eec\u65c5\u884c\u8303\u56f4\u8d85\u8fc750\u82f1\u91cc\u3002\u8fd9\u6837\u4eba\u4eec\u5c31\u4e0d\u4f1a\u5149\u4e34\u5b9e\u4f53\u5e97\u4e86\u3002\u4ed6\u4eec\u751a\u81f3\u53ef\u80fd\u63d0\u524d\u8d2d\u4e70\u793c\u7269\uff0c\u5e76\u5728\u65c5\u884c\u524d\u9001\u51fa\u3002<\/p>\n<p>\u6839\u636e\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5(Lifestyle Monitor? Survey)\uff0c23%\u7684\u6d88\u8d39\u8005\u4fdd\u6301\u4f20\u7edf\uff0c\u5728\u5341\u4e00\u6708\u5f00\u59cb\u4ed6\u4eec\u7684\u5047\u65e5\u8d2d\u7269\uff0c\u8fd9\u5728\u6d88\u8d39\u8005\u6240\u5360\u6bd4\u4f8b\u6700\u5927\u3002\u5176\u6b21\u662f\u5341\u4e8c\u6708\u5f00\u59cb\u8282\u65e5\u8d2d\u7269(21%)\u548c\u5168\u5e74\u90fd\u5728\u8282\u65e5\u8d2d\u7269(16%)\u3002<\/p>\n<p>Prosper Insights\u7684\u9996\u5e2d\u5206\u6790\u5e08 PamGoodfellow\u8868\u793a\uff0c\u5c3d\u7ba1\u6d88\u8d39\u8005\u6bd4\u4ee5\u5f80\u66f4\u65e9\u5f00\u59cb\u8282\u65e5\u8d2d\u7269\uff0c\u8d2d\u4e70\u7684\u8303\u56f4\u4e5f\u5728\u6269\u5927\uff0c\u96f6\u552e\u5546\u5e94\u5bf9\u611f\u6069\u8282\u5468\u672b\u7f51\u8d2d\u548c\u5b9e\u4f53\u5e97\u8d2d\u4e70\u9ad8\u6f6e\u65e9\u4f5c\u5e94\u5bf9\u3002\u3000\u3000\u201c\u867d\u7136\u6253\u6298\u5bf9\u5927\u591a\u6570\u6d88\u8d39\u8005\u6765\u8bf4\u4f9d\u7136\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u56e0\u7d20\uff0c\u7136\u800c\u8bb8\u591a\u4eba\u4f1a\u4f9d\u8d56\u65b9\u4fbf\u7684\u8d2d\u7269\u573a\u6240\uff0c\u4fbf\u6377\u7684\u7f51\u7ad9\u6216\u79fb\u52a8\u5e94\u7528\u7a0b\u5e8f\uff0c\u52a0\u4e0a\u514d\u8d39\u9001\u8d27\u6765\u5b8c\u6210\u4ed6\u4eec\u7684\u8d2d\u4e70\u3002\u201dGoodfellow\u63d0\u5230\u3002<\/p>\n<p>\u6839\u636e\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5(Lifestyle Monitor? Survey)\uff0c\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u6700\u5927\u7684\u201c\u5047\u671f\u6d88\u8d39\u201d\u5c06\u662f\u5241\u624b\u661f\u671f\u4e00(Cyber Monday)\uff0c\u670950%\u7684\u6d88\u8d39\u8005\u8ba1\u5212\u6d88\u8d39\u3002\u5176\u6b21\u662f\u9ed1\u8272\u661f\u671f\u4e94(48%)\uff0c\u4e03\u6708\u7684AmazonPrime Day(28%)\uff0c\u5168\u56fd\u514d\u8fd0\u8d39\u65e5\uff0c\u4eca\u5e74\u5b9a\u4e8e12\u670815\u65e5\uff0c\u661f\u671f\u4e94(20%)\u3002\u53e6\u591618%\u7684\u6d88\u8d39\u8005\u8ba1\u5212\u5728\u611f\u6069\u8282\u524d\u4e00\u5468\u8d2d\u7269\u3002\u591a\u8fbe14%\u7684\u8d2d\u7269\u8005\u8ba1\u5212\u4e0d\u5728\u611f\u6069\u8282\u8d2d\u7269\u3002\u53ea\u67098%\u8ba1\u5212\u5728\u5723\u8bde\u591c\u8d2d\u7269\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/p1.pstatp.com\/large\/47260000cb77c36392f0\" alt=\"\u8282\u65e5\u8d2d\u7269\u9ad8\u6f6e\u6765\u4e34\uff0c\u670d\u88c5\u96f6\u552e\u5174\u594b\u70b9\u5728\u54ea\u91cc\uff1f\" width=\"587\" height=\"324\" \/><\/center>\u3000\u3000Amazon Prime Day\u5df2\u7ecf\u8fc7\u53bb\u4e86\uff0c\u5b9e\u4f53\u5e97\u8fd8\u4e0d\u80fd\u677e\u4e00\u53e3\u6c14\u3002\u5c3d\u7ba1\u8fd9\u4e2a\u7f51\u7edc\u5de8\u4eba\u57287\u670812\u65e5\u8fce\u6765\u4e86\u5b83\u6709\u53f2\u4ee5\u6765\u9500\u552e\u6700\u9ad8\u7684\u4e00\u5929\uff0c\u5356\u51fa\u4e86350\u4e07\u4ef6\u73a9\u5177\u548c20\u4e07\u4ef6\u8863\u670d\u3002\u4f46\u4e3a\u4e86\u786e\u4fdd\u4e1a\u7ee9\uff0c\u5b83\u8058\u8bf7\u5965\u666e\u62c9\u00b7\u6e29\u5f17\u745e(Oprah Winfrey)\u4f5c\u4e3a\u5176Alexa\u7684\u5e73\u53f0\u548cEcho\u667a\u80fd\u626c\u58f0\u5668\u7684\u7b2c\u4e00\u4f4d\u540d\u4eba\u58f0\u97f3\u3002\u8be5\u5408\u4f5c\u662f\u5965\u666e\u62c9\u7684\u201c\u5fc3\u6c34\u4e4b\u7269\u201d\u548c\u4e9a\u9a6c\u900a\u8d2d\u7269\u7684\u4e00\u4e2a\u4fc3\u9500\u6d3b\u52a8\u3002\u5f53\u7528\u6237\u8bf4\u201cAlexa\uff0c\u8ba9\u6211\u4eec\u4e70\u5965\u666e\u62c9\u6700\u559c\u6b22\u7684\u4e1c\u897f\u3002\u201d\uff0c\u4ed6\u4eec\u5c31\u4f1a\u542c\u5230\u5979\u7684\u58f0\u97f3\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/p9.pstatp.com\/large\/47250000f1d2b637cc22\" alt=\"\u8282\u65e5\u8d2d\u7269\u9ad8\u6f6e\u6765\u4e34\uff0c\u670d\u88c5\u96f6\u552e\u5174\u594b\u70b9\u5728\u54ea\u91cc\uff1f\" width=\"587\" height=\"317\" 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loading=\"lazy\" decoding=\"async\" class=\"\" src=\"http:\/\/p9.pstatp.com\/large\/47250000f1d54c3451a7\" alt=\"\u8282\u65e5\u8d2d\u7269\u9ad8\u6f6e\u6765\u4e34\uff0c\u670d\u88c5\u96f6\u552e\u5174\u594b\u70b9\u5728\u54ea\u91cc\uff1f\" width=\"570\" height=\"321\" 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