{"id":64129,"date":"2018-01-14T09:53:52","date_gmt":"2018-01-14T01:53:52","guid":{"rendered":"http:\/\/www.htt.hk\/?p=64129"},"modified":"2018-01-14T09:53:52","modified_gmt":"2018-01-14T01:53:52","slug":"%e5%bc%80%e4%ba%91%e9%9b%86%e5%9b%a2%e5%88%86%e6%8b%86-puma-%e8%82%a1%e4%bb%bd%e5%bc%95%e6%8a%95%e8%b5%84%e8%80%85%e4%b8%8d%e6%bb%a1%e8%87%b4%e8%82%a1%e4%bb%b7%e5%a4%a7%e8%b7%8c","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=64129","title":{"rendered":"\u5f00\u4e91\u96c6\u56e2\u5206\u62c6 Puma \u80a1\u4efd\u5f15\u6295\u8d44\u8005\u4e0d\u6ee1\u81f4\u80a1\u4ef7\u5927\u8dcc"},"content":{"rendered":"

\u6cd5\u56fd\u5962\u4f88\u54c1\u96c6\u56e2\u5f00\u4e91\u96c6\u56e2\uff08Kering\uff09\u5468\u56db\u8868\u793a\uff0c\u4e3a\u66f4\u597d\u7684\u4e13\u6ce8\u4e8e\u5962\u4f88\u54c1\u9886\u57df\uff0c\u5c06\u5206\u62c6\u65d7\u4e0b\u5fb7\u56fd\u8fd0\u52a8\u54c1\u724c Puma\uff08\u5f6a\u9a6c\uff09\u591a\u6570\u80a1\u4efd\u3002<\/p>\n

\u5f00\u4e91\u8ba1\u5212\u628a\u6240\u6301 Puma 86%\u80a1\u4efd\u4e2d\u768470%\u5206\u914d\u7ed9\u516c\u53f8\u80a1\u4e1c\uff0c\u5df1\u65b9\u4fdd\u755916%\u3002\u5206\u62c6\u5b8c\u6210\u540e\uff0c\u5f00\u4e91\u96c6\u56e2\u63a7\u80a1\u516c\u53f8 Art\u00e9mis \u5c06\u62e5\u6709 Puma 29%\u80a1\u4efd\uff0c\u6210\u4e3a\u54c1\u724c\u957f\u671f\u6218\u7565\u80a1\u4e1c\u3002\u672c\u6b21\u4ea4\u6613\u4e2d\uff0c\u7f57\u65af\u67f4\u5c14\u5fb7\uff08Rothschild\uff09\u548c d\u2019Angelin \u62c5\u4efb\u5f00\u4e91\u7684\u987e\u95ee\uff0c\u6469\u6839\u5927\u901a\uff08JP Morgan\uff09\u62c5\u4efb Puma \u7684\u987e\u95ee\u3002<\/p>\n

\u81ea\u5341\u5e74\u524d\u6536\u8d2d Puma \u4ee5\u6765\uff0c\u6295\u8d44\u8005\u4e00\u76f4\u5e0c\u671b\u62e5\u6709 Gucci, YSL \u548c Bottega Veneta \u7b49\u5962\u4f88\u54c1\u724c\u7684\u5f00\u4e91\u96c6\u56e2\u80fd\u51fa\u552e\u8fd9\u9879\u975e\u5962\u4f88\u54c1\u4e1a\u52a1\uff0c\u4f46\u4ed6\u4eec\u663e\u7136\u4e0d\u6ee1\u610f\u8fd9\u4e2a\u201c\u5206\u62c6\u201d\u65b9\u6848\uff0c\u81ea1\u670811\u65e5\u6d88\u606f\u5ba3\u5e03\u52301\u670812\u65e5\u5468\u4e94\u6536\u76d8\uff0cPuma \u80a1\u4ef7\u5927\u5e45\u4e0b\u6ed110.3%\u81f3 318.5\u6b27\u5143\uff0c\u5f53\u524d\u5e02\u503c\u4e3a48\u4ebf\u6b27\u5143\uff0c\u4f4e\u4e8e\u5f00\u4e91\u5f53\u5e7453\u4ebf\u6b27\u5143\u7684\u6536\u8d2d\u4ef7\u683c\u3002\u4e0e\u4e4b\u5f62\u6210\u5bf9\u6bd4\u7684\uff0c\u5f00\u4e91\u7684\u80a1\u4ef7\u5728\u6d88\u606f\u5ba3\u5e03\u540e\u4e00\u5ea6\u4e0a\u6da8\u8d85\u8fc7\u4e00\u4e2a\u767e\u5206\u70b9\uff0c\u521b\u5386\u53f2\u65b0\u9ad8\uff0c\u4f46\u968f\u540e\u53c8\u660e\u663e\u4e0b\u6ed1\uff0c\u5468\u4e94\u6536\u4ef7\u4e3a 408.90\u6b27\u5143\uff0c\u548c\u6d88\u606f\u516c\u5e03\u524d\u57fa\u672c\u6301\u5e73\u3002<\/p>\n

\"\"<\/a><\/p>\n

Raymond James \u5206\u6790\u5e08 Cedric Lecasble \u6307\u51fa\uff0cPuma \u5206\u62c6\u80a1\u4efd\u201c\u663e\u7136\u4e0d\u662f\u4e2d\u5c0f\u80a1\u4e1c\u6700\u4f73\u7684\u9000\u51fa\u65b9\u6848\uff0c\u81f3\u5c11\u4ece\u77ed\u671f\u6765\u770b\u662f\u5982\u6b64\u201d\u3002\u90e8\u5206\u6295\u8d44\u8005\u66fe\u5e0c\u671b Puma \u4ee5\u9ad8\u4ef7\u5356\u51fa\uff0c\u627e\u5230\u53e6\u4e00\u4e2a\u5f3a\u5927\u7684\u91d1\u4e3b\u3002\u4e00\u4f4d\u8bc1\u5238\u4ea4\u6613\u4eba\u8868\u793a\uff1a\u201c\u5e02\u573a\u5bf9\u672c\u6b21\u4ea4\u6613\u5e76\u4e0d\u6ee1\u610f\uff0c\u4ed6\u4eec\u60f3\u8981\u7684\u662f\u54c1\u724c\u6574\u4f53\u51fa\u552e\u3002\u201d<\/p>\n

\u7f8e\u6797\u94f6\u884c\uff08Bank of America Merrill Lynch\uff09\u5c06Puma\u7684\u80a1\u7968\u8bc4\u7ea7\u4ece\u201c\u4e70\u5165\u201d\u4e0b\u8c03\u81f3\u201c\u51cf\u6301\u201d\u3002<\/p>\n

\u5c3d\u7ba1\u6709\u4e70\u5bb6\u8868\u793a\u5bf9 Puma \u611f\u5174\u8da3\uff0c\u4f46\u5f00\u4e91\u5e76\u4e0d\u5e0c\u671b\u5c06\u5176\u51fa\u552e\u7ed9\u7b2c\u4e09\u65b9\u3002\u77e5\u60c5\u4eba\u900f\u9732\uff0c\u5206\u62c6 Puma \u662f Pinault \u5bb6\u65cf\u5c06\u6765\u80fd\u7ee7\u7eed\u4eab\u53d7\u54c1\u724c\u672a\u6765\u6f5c\u5728\u4ef7\u503c\u7684\u552f\u4e00\u65b9\u5f0f\uff0c\u76ee\u524d\u54c1\u724c\u6ca1\u6709\u91c7\u53d6\u4efb\u4f55\u6b63\u5f0f\u7684\u51fa\u552e\u7a0b\u5e8f\u3002<\/p>\n

Puma \u7684 CEO Bjoern Gulden \u5219\u8868\u793a\uff0c\u5206\u62c6\u5e76\u4e0d\u4f1a\u56e0\u534f\u540c\u4f5c\u7528\u51cf\u5f31\u800c\u5f71\u54cd\u54c1\u724c\u4e1a\u7ee9\uff0c\u800c\u4f5c\u4e3a\u4e00\u5bb6\u72ec\u7acb\u516c\u53f8\uff0cPuma \u80fd\u52a0\u5feb\u51b3\u7b56\u901f\u5ea6\uff0c\u4eca\u540e\u4e5f\u4f1a\u7ee7\u7eed\u63a8\u884c\u73b0\u6709\u6218\u7565\u3002\u201c\u6709\u5f88\u591a\u4eba\u5bf9\u6211\u4eec\u611f\u5174\u8da3\uff0c\u4f46\uff08\u5206\u62c6\u80a1\u4efd\uff09\u662f\u6211\u4eec\u6700\u597d\u7684\u9009\u62e9\u3002\u522b\u5fd8\u4e86 Pinault \u5bb6\u65cf\u8fd8\u53ef\u4ee5\u95f4\u63a5\u6216\u76f4\u63a5\u6301\u6709\u516c\u53f845%\u80a1\u4efd\uff0c\u6211\u76f8\u4fe1\u5728\u9700\u8981\u5e2e\u52a9\u548c\u652f\u6301\u7684\u65f6\u5019\uff0c\u4ed6\u4eec\u4e0d\u4f1a\u7f6e\u4e4b\u4e0d\u7406\u3002\u201d<\/p>\n

\u7ee7\u591a\u5e74\u7684\u82e6\u82e6\u6323\u624e\u540e\uff0cPuma \u5728 Bjoern Gulden \u7684\u9886\u5bfc\u4e0b\u6210\u529f\u5c06\u65f6\u5c1a\u5143\u7d20\u878d\u5165\u8fd0\u52a8\u670d\u9970\u4ee5\u5438\u5f15\u5e74\u8f7b\u4e00\u4ee3\uff0c\u5728\u4e13\u6ce8\u4e8e\u8db3\u7403\u3001\u8dd1\u6b65\u548c\u8d5b\u8f66\u7b49\u4e3b\u6d41\u8fd0\u52a8\u54c1\u7c7b\u7684\u540c\u65f6\uff0c\u8058\u8bf7\u6b4c\u575b\u5929\u540e Rihanna \u51fa\u4efb\u54c1\u724c\u521b\u610f\u603b\u76d1\u7784\u51c6\u5973\u6027\u8fd0\u52a8\u5e02\u573a\uff0c\u6210\u4e3a\u7ee7 Nike\u3001Adidas \u4e4b\u540e\u7684\u7b2c\u4e09\u5927\u5168\u7403\u8fd0\u52a8\u88c5\u5907\u751f\u4ea7\u5546\u3002\u53d7\u76ca\u4e8e\u8868\u73b0\u51fa\u4f17\u7684\u8fd0\u52a8\u978b\u7cfb\u5217\uff0c\u54c1\u724c\u53bb\u5e74\u63a5\u8fde\u4e09\u6b21\u4e0a\u8c03\u4e86\u5168\u5e74\u5229\u6da6\u9884\u671f\u3002<\/p>\n

\"\"<\/a><\/p>\n

\u4e5f\u6709\u4e0d\u5c11\u5206\u6790\u5e08\u770b\u597d\u672c\u6b21\u4ea4\u6613\uff1a\u5206\u62c6\u5b8c\u6210\u540e\uff0cPuma \u7684\u6d41\u901a\u80a1\u89c4\u6a21\u5c06\u4ece\u76ee\u524d\u768414%\u6269\u5927\u81f355%\uff0c\u66f4\u4fbf\u4e8e\u6295\u8d44\u8005\u4ea4\u6613\u80a1\u7968\u3002\u5fb7\u56fd\u79c1\u4eba\u94f6\u884c Berenberg \u5206\u6790\u5e08\u8868\u793a\uff1a\u201c\u6211\u4eec\u6b22\u8fce\u8fd9\u6837\u7684\u8f6c\u53d8\uff0c\u5982\u679c\u5206\u62c6\u6210\u529f\uff0c\u672c\u6b21\u662f Puma \u8fd110\u5e74\u6765\u518d\u6b21\u6210\u4e3a\u53ef\u6295\u8d44\u8d44\u4ea7\u3002\u540c\u65f6\uff0c\u5f00\u4e91\u4e5f\u80fd\u66f4\u4e13\u6ce8\u4e8e\u6709\u589e\u957f\u4ef7\u503c\u7684\u5962\u4f88\u54c1\u4e1a\u52a1\u3002\u201d<\/p>\n

\u5c3d\u7ba1\u5f00\u4e91\u4f9d\u65e7\u9762\u4e34\u6765\u81ea\u89c4\u6a21\u66f4\u5927\u7684 LVMH \u96c6\u56e2\u7684\u7ade\u4e89\uff0c\u4f46\u5962\u4f88\u54c1\u884c\u4e1a\u56de\u6625\uff0c\u4e2d\u56fd\u5e02\u573a\u65fa\u76db\u7684\u9700\u6c42\uff0c\u63a8\u52a8\u96c6\u56e2\u65d7\u4e0b\u4e3b\u529b\u54c1\u724c Gucci \u548c YSL \u5f3a\u52bf\u7a33\u6b65\u589e\u957f\u3002\u5206\u6790\u5e08\u8868\u793a\uff0c\u5f00\u4e91\u96c6\u56e2\u65d7\u4e0b\u5305\u62ec Balenciaga \u5728\u5185\u7684\u4f17\u591a\u65f6\u5c1a\u54c1\u724c\u62e5\u6709\u5f3a\u5927\u7684\u589e\u957f\u6f5c\u529b\u3002<\/p>\n

\u8fd1\u5e74\u6765\uff0c\u4e3a\u66f4\u597d\u7684\u4e13\u6ce8\u4e8e\u5962\u4f88\u54c1\u4e1a\u52a1\uff0c\u5f00\u4e91\u5df2\u7ecf\u9646\u7eed\u5265\u79bb\u4e86\u5168\u90e8\u96f6\u552e\u4e1a\u8d44\u4ea7\uff0c\u5305\u62ec CD \u548c\u4e66\u7c4d\u4e1a\u52a1 Fnac\u3001\u7535\u5546\u7f51\u7ad9 La Redoute\u3002\u96c6\u56e2\u76ee\u524d\u4ec5\u5b58\u7684\u4f53\u80b2\u548c\u751f\u6d3b\u65b9\u5f0f\u54c1\u724c\u4e3a2011\u5e74\u4ee56.08\u4ebf\u7f8e\u5143\u6536\u8d2d\u7684\u52a0\u5dde\u6ed1\u96ea\u88c5\u5907\u54c1\u724c Volcom\uff0c\u672a\u6765\u65f6\u673a\u5408\u9002\uff0c\u8be5\u54c1\u724c\u4e5f\u6781\u6709\u53ef\u80fd\u88ab\u51fa\u552e\u3002<\/p>\n

\u5f53\u88ab\u95ee\u53ca Puma \u662f\u5426\u4f1a\u6536\u8d2d Volcom \u65f6\uff0cBjoern Gulden \u7ed9\u51fa\u4e86\u5426\u5b9a\u56de\u7b54\uff0c\u5e76\u8a00\u660e\u516c\u53f8\u76ee\u524d\u7684\u91cd\u70b9\u662f Puma \u548c\u9ad8\u5c14\u592b\u54c1\u724c Cobra\u3002\u201c\u62e5\u6709\u66f4\u591a\u7684\u7ec4\u5408\u54c1\u724c\u4e0d\u5728\u6211\u4eec\u76ee\u524d\u7684\u8ba1\u5212\u4e2d\u3002\u201d<\/p>\n

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