{"id":64952,"date":"2018-01-27T21:59:11","date_gmt":"2018-01-27T13:59:11","guid":{"rendered":"http:\/\/www.htt.hk\/?p=64952"},"modified":"2018-01-27T21:59:11","modified_gmt":"2018-01-27T13:59:11","slug":"%e9%87%8f%e5%8c%96%e5%88%86%e6%9e%90%e5%9b%9b%e5%a4%a7%e6%97%b6%e8%a3%85%e5%91%a8%e5%92%8c127%e4%bd%8d%e8%ae%be%e8%ae%a1%e5%b8%88%e7%9a%84%e5%aa%92%e4%bd%93%e5%bd%b1%e5%93%8d%e5%8a%9b%e4%bb%b7","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=64952","title":{"rendered":"\u91cf\u5316\u5206\u6790\u56db\u5927\u65f6\u88c5\u5468\u548c127\u4f4d\u8bbe\u8ba1\u5e08\u7684\u5a92\u4f53\u5f71\u54cd\u529b\u4ef7\u503c"},"content":{"rendered":"<p>\u65f6\u88c5\u79c0\u66fe\u662f\u4ec5\u9488\u5bf9\u65f6\u5c1a\u884c\u4e1a\u90e8\u5206\u4e1a\u5185\u4eba\u58eb\u7684\u884c\u4e1a\u6027\u76db\u5178\uff0c\u4f46\u5f53\u524d\u5168\u7403\u5316\u7684\u6570\u5b57\u4f53\u9a8c\u5927\u5927\u63a8\u52a8\u4e86\u8fd9\u4e00\u4e13\u4e1a\u6d3b\u52a8\u7684\u666e\u53ca\u5316\u3002\u5168\u4e16\u754c\u7684\u4eba\u4eec\u53ea\u8981\u901a\u8fc7\u624b\u673a\u548c\u4e92\u8054\u7f51\u90fd\u53ef\u4ee5\u8fc5\u901f\u53c2\u4e0e\u5176\u4e2d\u3002\u5728\u8fd9\u8fc7\u7a0b\u4e2d\uff0c 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\u7b97\u6cd5\u91cf\u5316\u56db\u5927\u65f6\u88c5\u5468\u4ef7\u503c<\/p>\n<p>\u8981\u89e3\u7b54\u8fd9\u4e9b\u95ee\u9898\uff0c\u5e76\u6ca1\u6709\u7b80\u5355\u4e14\u9002\u7528\u4e8e\u6240\u6709\u54c1\u724c\u7684\u201c\u4e00\u5200\u5207\u201d\u7684\u65b9\u6cd5\u3002\u5728\u62a5\u544a\u4e2d\uff0cLaunchmetrics \u4f7f\u7528\u5176\u201c\u5a92\u4f53\u5f71\u54cd\u529b\u4ef7\u503c\u201d\uff08Media Impact Value\uff0c\u4ee5\u4e0b\u7b80\u79f0 MIV\uff09\u4f5c\u4e3a\u8861\u91cf\u6807\u51c6\u3002MIV \u8861\u91cf\u76f8\u5173\u5a92\u4f53\uff08\u5305\u62ec\u4ed8\u8d39\u5a92\u4f53\uff08paid media\uff09\u3001\u81ea\u6709\u5a92\u4f53\uff08owned media\uff09\u548c\u514d\u8d39\u5a92\u4f53\uff08earned media\uff09\uff09\u6295\u653e\u5728\u6240\u6709\u6e20\u9053\uff08\u7ebf\u4e0a\u3001\u793e\u4ea4\u548c\u5e73\u9762\uff09\u7684\u5f71\u54cd\u529b\uff0c\u4ee5\u4fbf\u5c06\u54c1\u724c\u5728\u65f6\u88c5\u5468\u4e0a\u7684\u5f71\u54cd\u529b\u8f6c\u5316\u4e3a\u76f4\u89c2\u7684\u6570\u5b57\u3002<\/p>\n<p>\u8be5\u7b97\u6cd5\u4ece\u610f\u89c1\u9886\u8896\u3001\u6d88\u8d39\u8005\u3001\u5a92\u4f53\u548c\u54c1\u724c\u81ea\u6709\u5a92\u4f53\u56db\u4e2a\u65b9\u9762\uff0c\u5bf9\u56db\u5927\u65f6\u88c5\u5468\u548c\u8d85\u8fc7127\u4f4d\u8bbe\u8ba1\u5e08\u8fdb\u884c\u5206\u6790\uff0c\u8ba1\u7b97\u51fa\u5176\u5404\u81ea MIV\uff0c\u4ee5\u5c55\u73b0\u5f53\u4eca\u5168\u7403\u65f6\u88c5\u5468\u548c\u54c1\u724c\u7684\u5b9e\u9645\u5a92\u4f53\u4ef7\u503c\u3002<\/p>\n<p>\u62a5\u544a\u9996\u5148\u5206\u6790\u4e86\u4e0a\u4e00\u5b63\u56db\u5927\u65f6\u88c5\u5468\u5404\u81ea\u7684 MIV\u60c5\u51b5\uff08\u4e0b\u56fe\uff09\uff1a<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/2-76.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64954\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/2-76.jpg\" alt=\"\" width=\"1318\" height=\"516\" \/><\/a><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/3-56.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64955\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/3-56.jpg\" alt=\"\" width=\"1403\" height=\"518\" \/><\/a><\/p>\n<p>\u7ebd\u7ea6\u79cb\u51ac\u65f6\u88c5\u5468\u4e2d\u610f\u89c1\u9886\u8896\u521b\u9020\u7684 MIV \u6700\u5927\uff0c\u5360\u603b MIV \u768436.1%<br \/>\n\u4f26\u6566\u79cb\u51ac\u65f6\u88c5\u5468\u4e2d\u6d88\u8d39\u8005\u521b\u9020\u7684 MIV \u6700\u5927\uff0c\u5360\u603b MIV \u768442.2%<br \/>\n\u5df4\u9ece\u79cb\u51ac\u65f6\u88c5\u5468\u4e2d\u5a92\u4f53\u521b\u9020\u7684 MIV \u6700\u5927\uff0c\u5360\u603b MIV \u768432.4%<br \/>\n\u7c73\u5170\u79cb\u51ac\u65f6\u88c5\u5468\u4e2d\u6d88\u8d39\u8005\u521b\u9020\u7684 MIV \u6700\u5927\uff0c\u5360\u603b MIV \u768433.4%<br \/>\n\u76f8\u5173\u7ed3\u8bba\uff1a<\/p>\n<p>\u7ebd\u7ea6\u8bbe\u8ba1\u5e08\u54c1\u724c\u5df2\u7ecf\u8ba4\u8bc6\u5230\u8ba9\u610f\u89c1\u9886\u8896\u53c2\u4e0e\u65f6\u88c5\u79c0\u7684\u5fc5\u8981\u6027\u3002\u8bbe\u8ba1\u5e08\u4eec\u4e0e\u5404\u7c7b\u6700\u6709\u5f71\u54cd\u529b\u7684\u4eba\u7269\uff0c\u4ece\u8d85\u6a21\u3001\u97f3\u4e50\u827a\u672f\u5bb6\u3001\u65f6\u5c1a\u535a\u4e3b\u5230 Instagram \u4e0a\u7684\u610f\u89c1\u9886\u8896\uff0c\u5efa\u7acb\u8d77\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3002<br \/>\n\u6b27\u6d32\u8bbe\u8ba1\u5e08\u54c1\u724c\u66f4\u503e\u5411\u4e8e\u4e0e\u5fae\u578b\u610f\u89c1\u9886\u8896\uff08micro-influencers\uff09\u5408\u4f5c\uff0c\u4ed6\u4eec\u80fd\u63a5\u89e6\u5230\u66f4\u7ec6\u5206\u7684\u53d7\u4f17\u7fa4\u3002<br \/>\n\u5a92\u4f53\u4ecd\u7136\u626e\u6f14\u7740\u5173\u952e\u89d2\u8272\uff0c\u4ed6\u4eec\u5bf9\u56db\u5927\u65f6\u88c5\u5468\u4ea7\u751f\u7684 MIV \u8d21\u732e\u7ea6\u4e3a23\uff05\u81f332\uff05\u3002<br \/>\n\u5c3d\u7ba1\u54c1\u724c\u81ea\u6709\u5a92\u4f53\u5bf9\u56db\u5927\u65f6\u88c5\u5468\u4ea7\u751f\u7684 MIV \u6700\u5c11\uff0c\u4f46\u4ed6\u4eec\u81f4\u529b\u4e8e\u6253\u9020\u5f3a\u5927\u7684\u6570\u5b57\u6218\u7565\uff0c\u5e76\u5df2\u7ecf\u4e3a\u5176\u54c1\u724c\u589e\u6dfb\u4e86\u4ef7\u503c\u3002<\/p>\n<p>\u5a92\u4f53\u3001\u610f\u89c1\u9886\u8896\u3001\u6d88\u8d39\u8005\u3001\u548c\u54c1\u724c\u81ea\u6709\u5a92\u4f53 MIV \u5206\u6790<\/p>\n<p>\u5a92\u4f53 MIV \u5360\u6bd4\u6700\u5927\u7684\u56db\u5341\u5927\u54c1\u724c\uff08\u4e0b\u56fe\uff09\uff1a<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/4-3.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64956\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/4-3.png\" alt=\"\" width=\"2288\" height=\"1272\" \/><\/a><\/p>\n<p>\u4ee5\u7f8e\u56fd\u8bbe\u8ba1\u5e08\u54c1\u724c Tom Ford \u4e3a\u4f8b\uff08\u4e0b\u56fe\uff09\uff1aTom Ford \u603b MIV \u4e3a1720\u4e07\u7f8e\u5143\uff0c\u5176\u4e2d\u5a92\u4f53 MIV \u4e3a700\u4e07\u7f8e\u5143\uff0c\u5360\u603b MIV 40.7%\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64957\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/6.png\" alt=\"\" width=\"449\" height=\"262\" \/><\/a><\/p>\n<p>\u610f\u89c1\u9886\u8896MIV \u65b9\u9762\uff0c\u8d85\u6a21 Gigi Hadid\u3001\u793e\u4ea4\u5a92\u4f53\u7ea2\u4eba Kim Kardashian \u548c\u7f8e\u56fd\u7f51\u7ea2 Cameron Dallas \u7b49\u540d\u4eba\u90fd\u5bf9 Tom Ford \u54c1\u724c\u5728\u65f6\u88c5\u5468\u4e0a\u7684\u66dd\u5149\u5ea6\u6709\u5de8\u5927\u63a8\u52a8\u529b\u3002\u5728\u4e92\u8054\u7f51\u4e0a\u5173\u4e8e Tom Ford \u79c0\u573a\u7684\u6587\u7ae0\u4e2d\uff0c\u63d0\u5230\u793e\u4ea4\u7ea2\u4eba Kim Kardashian \u7684\u5c31\u6709600\u7bc7\u3002<\/p>\n<p>\u800c\u5728 Tom Ford \u7684\u5a92\u4f53 MIV \u4e2d\uff08\u4e0b\u56fe\uff09\uff0c\u65f6\u5c1a\u5a92\u4f53 Aol. MIV \u5360\u6bd4\u6700\u5927\uff0c\u7ea6100\u4e07\u7f8e\u5143\uff0c\u662f\u300aVogue\u300b\u76843\u500d\uff0c\u8fd9\u5f52\u529f\u4e8e\u5927\u91cf\u7684\u72ec\u7acb\u8bbf\u95ee\u8005\u6d4f\u89c8\u5185\u5bb9\uff0c\u66f4\u8bc1\u660e\u4e86\u65f6\u5c1a\u548c\u6d41\u884c\u6587\u5316\u7684\u6d41\u884c\u7a0b\u5ea6\u76f8\u5f53\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64958\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/7.png\" alt=\"\" width=\"500\" height=\"200\" \/><\/a><\/p>\n<p>\u610f\u89c1\u9886\u8896 MIV \u5360\u6bd4\u6700\u5927\u7684\u56db\u5341\u5927\u54c1\u724c\uff08\u4e0b\u56fe\uff09\uff1a<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64959\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/8.png\" alt=\"\" width=\"2276\" height=\"1250\" \/><\/a><\/p>\n<p>\u4ee5\u7f8e\u56fd\u8bbe\u8ba1\u5e08\u54c1\u724c Calvin Klein \u4e3a\u4f8b\uff08\u4e0b\u56fe\uff09\uff1aCalvin Klein \u603b MIV \u4e3a2230\u4e07\u7f8e\u5143\uff0c\u5176\u4e2d\u610f\u89c1\u9886\u8896 MIV \u4e3a270\u4e07\u7f8e\u5143\uff0c\u5360\u603b MIV 12%\u3002<\/p>\n<p>Calvin Klein \u65b0\u4efb\u521b\u610f\u603b\u76d1 Raf Simons \u7684\u65b0\u4e00\u5b63\u4f5c\u54c1\u8d70\u79c0\u5438\u5f15\u4e86 NBA \u7403\u661f Russell Westbrook\uff08\u4ed6\u4e3a Calvin Klein \u521b\u9020\u4e86\u6700\u591a\u7684 MIV\uff0c\u5171\u53d1\u5e03\u4e863\u4e2a\u4ef7\u503c\u8d85\u8fc725\u4e07\u7f8e\u5143\u7684MIV\uff09\u3001\u6f14\u5458 Millie Bobby Brown\u3001Lupita Nyong\u2019o \u548c Brooke Shields 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alt=\"\" width=\"2270\" height=\"1256\" \/><\/a><\/p>\n<p>\u4ee5\u7ebd\u7ea6\u8f7b\u5962\u54c1\u724c Coach \u4e3a\u4f8b\uff08\u4e0b\u56fe\uff09\uff1aCoach \u603b MIV \u4e3a2100\u4e07\u7f8e\u5143\uff0c\u5176\u4e2d\u6d88\u8d39\u8005 MIV \u4e3a1040\u4e07\u7f8e\u5143\uff0c\u5360\u603b MIV 49.6%\u3002<\/p>\n<p>Coach \u4ece\u4e8c\u5341\u4e16\u7eaa\u4e03\u5341\u5e74\u4ee3\u7ebd\u7ea6\u90fd\u5e02\u6f6e\u6d41\u5438\u53d6\u7075\u611f\uff0c\u4e3a\u6d88\u8d39\u5236\u9020\u4e86\u4e00\u573a\u6000\u65e7\u7684\u8d70\u79c0\u3002\u4e3a\u8fdb\u4e00\u6b65\u63d0\u5347\u7ebd\u7ea6\u4e3b\u9898\uff0cCoach \u4e0e\u7f8e\u56fd\u6ce2\u666e\u827a\u672f\u5bb6 Keith Haring Foundation\u57fa\u91d1\u4f1a\u5c55\u5f00\u5408\u4f5c\uff0c\u5c06\u5176\u4ea7\u54c1\u4e0e\u827a\u672f\u4f5c\u54c1\u878d\u5408\u5728\u4e00\u8d77\u3002<\/p>\n<p>\u4e3a\u4e86\u8fdb\u4e00\u6b65\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u54c1\u724c\u5f62\u8c61\u5927\u4f7f\u3001\u6b4c\u624b Selena Gomez\uff08\u62e5\u67091.32\u4ebf\u7c89\u4e1d\uff09\u5728\u65f6\u88c5\u5468\u671f\u95f4\u63a8\u51fa\u4e86 Selena Grace \u8054\u540d\u624b\u888b\u3002\u800c\u8fd9\u6837\u505a\u7684\u6548\u679c\u4e5f\u662f\u663e\u800c\u6613\u89c1\u7684\uff0c\u6574\u4e2a\u65f6\u88c5\u5468\u671f\u95f4\uff0c\u7f51\u53cb\u53d1\u5e03\u7684122\u4e07\u7bc7\u5e16\u5b50\u4e2d\uff0c\u67097%\u63d0\u53ca\u4e86 Selena Gomez\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/12.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64963\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/12.png\" alt=\"\" width=\"450\" height=\"260\" \/><\/a><\/p>\n<p>\u800c\u5728 Coach \u7684\u6d88\u8d39\u8005 MIV \u4e2d\uff08\u4e0b\u56fe\uff09\uff0c\u6765\u81ea\u7f8e\u56fd\u7684\u6d88\u8d39\u8005\u6240\u521b\u9020\u7684 MIV 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src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/16.png\" alt=\"\" width=\"450\" height=\"232\" \/><\/a><\/p>\n<p>\u800c\u5728 Michael Kors \u7684\u54c1\u724c\u81ea\u6709\u5a92\u4f53 MIV \u4e2d\uff08\u4e0b\u56fe\uff09\uff0cInstagram \u521b\u9020\u7684 MIV \u6700\u9ad8\uff0c\u8fbe290\u4e07\u7f8e\u5143\uff0c\u5176\u540e\u4f9d\u6b21\u662fFacebook\u3001Twitter \u548c YouTube \u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/17.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-64967\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/01\/17.png\" alt=\"\" width=\"400\" height=\"430\" \/><\/a><\/p>\n<p>\u5728\u53d1\u5e03\u8fd9\u4efd\u5a92\u4f53\u5f71\u54cd\u529b\u62a5\u544a\u7684\u540c\u65f6\uff0cSteven Kolb\u4e0e Launchmetrics \u9996\u5e2d\u6267\u884c\u5b98 Michael Jais\u3001\u7ebd\u7ea6\u8bbe\u8ba1\u5e08\u54c1\u724c Alexander Wang \u9996\u5e2d\u6218\u7565\u5b98 Stephanie Horton 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