{"id":67117,"date":"2018-03-08T21:53:17","date_gmt":"2018-03-08T13:53:17","guid":{"rendered":"http:\/\/www.htt.hk\/?p=67117"},"modified":"2018-03-08T21:53:17","modified_gmt":"2018-03-08T13:53:17","slug":"%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86-yoox-net-a-porter-%e5%85%ac%e5%b8%832017%e8%b4%a2%e6%8a%a5","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=67117","title":{"rendered":"\u5962\u4f88\u54c1\u7535\u5546 Yoox Net-A-Porter \u516c\u5e032017\u8d22\u62a5"},"content":{"rendered":"

\u6b27\u6d32\u5962\u4f88\u54c1\u548c\u65f6\u5c1a\u7535\u5546 Yoox Net-A-Porter\uff08\u4ee5\u4e0b\u7b80\u79f0 YNAP\uff09\u8fd1\u65e5\u516c\u5e03\u4e862017\u8d22\u5e74\u7684\u8be6\u7ec6\u8d22\u52a1\u62a5\u544a\uff0c\u5e74\u9500\u552e\u989d\u7a81\u7834\u4e8620\u4ebf\u6b27\u5143\u5927\u5173\uff0c\u8c03\u6574\u540eEBITDA\u4e5f\u5b9e\u73b0\u4e86\u589e\u957f\uff0c\u4f46\u6c47\u7387\u53d8\u5316\u4ee5\u53caIT\u548c\u7269\u6d41\u8d44\u672c\u652f\u51fa\u589e\u52a0\uff0c\u5bfc\u81f4\u8be5\u516c\u53f8\u7684\u51c0\u5229\u6da6\u540c\u6bd4\u51cf\u5c1126.1%\u3002<\/p>\n

\u622a\u81f32017\u5e7412\u670831\u65e5\u768412\u4e2a\u6708\u5185\uff0cYNAP \u6838\u5fc3\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n

\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f11.8%\u81f321\u4ebf\u6b27\u5143\uff082016\u5e74\u4e3a18.71\u4ebf\u6b27\u5143\uff09\uff0c\u6709\u673a\u589e\u957f\u7387\u4e3a16.9%
\n\u8c03\u6574\u540eEBITDA\u540c\u6bd4\u589e\u957f8.6\uff05\u81f31.692\u4ebf\u6b27\u5143\uff0c\u7b26\u5408\u6c64\u68ee\u8def\u900f8.1% \u7684\u9884\u671f
\n\u8c03\u6574\u540e\u51c0\u5229\u6da6\u540c\u6bd4\u51cf\u5c1126.1\uff05\u81f35120\u4e07\u6b27\u5143
\n\u51c0\u8d22\u52a1\u72b6\u51b5\u4e3a8370\u4e07\u6b27\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.047\u4ebf\u6b27\u5143
\n\u7f51\u7ad9\u5168\u5e74\u8bbf\u95ee\u4eba\u6570\u4e3a8.422\u4ebf\u4eba\uff0c\u540c\u6bd4\u589e\u957f17.7%
\n\u6d3b\u8dc3\u7528\u6237\u6570\u4ece\u53bb\u5e74\u540c\u671f\u7684290\u4e07\u589e\u957f\u81f3310\u4e07
\n\u8ba2\u5355\u603b\u91cf\u4ece\u53bb\u5e74\u540c\u671f\u7684840\u4e07\u589e\u957f\u81f3950\u4e07
\n\u53d7\u4e0d\u7a33\u5b9a\u7684\u6c47\u7387\u5f71\u54cd\uff0c\u5e73\u5747\u5ba2\u5355\u4ef7\u4ece\u53bb\u5e74\u7684334\u6b27\u5143\u4e0b\u6ed1\u81f3328\u6b27\u5143<\/p>\n

YNAP\u5404\u4e1a\u52a1\u7ebf\u5177\u4f53\u8868\u73b0\u5982\u4e0b\uff1a<\/p>\n

\u5f53\u5b63\u5546\u54c1\u4e1a\u52a1\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f11.9%\u81f310.839\u4ebf\u6b27\u5143\uff0c\u5360\u603b\u9500\u552e\u989d\u768451.8%\uff0c\u6709\u673a\u589e\u957f\u7387\u4e3a18.3%
\n\u8fc7\u5b63\u6298\u6263\u5546\u54c1\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f13.3%\u81f37.896\u4ebf\u6b27\u5143\uff0c\u5360\u603b\u9500\u552e\u768437.8%\uff0c\u6709\u673a\u589e\u957f\u7387\u4e3a14.9%
\n\u4ee3\u8fd0\u8425\u7684\u5962\u4f88\u54c1\u724c\u5b98\u7f51\u65d7\u8230\u5e97\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f5.9%\u81f32.175\u4ebf\u6b27\u5143\uff0c\u6709\u673a\u589e\u957f\u7387\u4e3a20.8%<\/p>\n

\"\"<\/a>
\nYNAP\u5404\u4e2a\u5e02\u573a\u7684\u5177\u4f53\u8868\u73b0\u5982\u4e0b\uff1a<\/p>\n

\u53d7\u76ca\u4e8e\u6b27\u5143\u5151\u82f1\u9551\u8d2c\u503c\uff0c\u82f1\u56fd\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f6.2%\u81f32.868\u4ebf\u6b27\u5143\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\uff0c\u540c\u6bd4\u589e\u957f13.7%\u3002\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f8%\u81f38450\u4e07\u6b27\u5143
\n\u5317\u7f8e\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f10.2%\u81f36.32\u4ebf\u6b27\u5143\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\uff0c\u540c\u6bd4\u589e\u957f12.8%\u3002\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed11%\u81f31.711\u4ebf\u6b27\u5143\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\u589e\u957f7.6%
\n\u610f\u5927\u5229\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f14.2%\u81f31.426\u4ebf\u6b27\u5143\u3002\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f17.7%\u81f34400\u4e07\u6b27\u5143\uff0cYoox \u5728\u5047\u65e5\u8d2d\u7269\u5b63\u524d\u63a8\u51fa\u7684\u54c1\u724c\u8425\u9500\u6d3b\u52a8\u5927\u6709\u63a8\u52a8
\n\u9664\u610f\u5927\u5229\u548c\u82f1\u56fd\u5916\u7684\u6b27\u6d32\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f12.4%\u81f35.486\u4ebf\u6b27\u5143\u3002\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f9.4%\u81f31.47\u4ebf\u6b27\u5143
\n\u4e9a\u592a\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f17.7%\u81f33.558\u4ebf\u6b27\u5143\u3002\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f8%\u81f39510\u4e07\u6b27\u5143\uff0cYoox \u5728\u9999\u6e2f\u7684\u5f3a\u52b2\u8868\u73b0\u662f\u589e\u957f\u7684\u4e3b\u8981\u63a8\u52a8\u529b
\n\u4e16\u754c\u5176\u5b83\u5730\u533a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f12%\u8fbe1.251\u4ebf\u6b27\u5143\uff0c\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f22.5%<\/p>\n

\"\"<\/a><\/p>\n

YNAP \u8868\u793a2017\u8d22\u5e74\u7684\u8868\u73b0\u7b26\u5408\u5176\u4e94\u5e74\u8ba1\u5212\uff0c\u9884\u8ba1\u6838\u5fc3\u5229\u6da6\u7387\u6709\u671b\u57282018\u5e74\u589e\u957f30~70\u4e2a\u57fa\u70b9\uff0c\u5f97\u76ca\u4e8e\u79fb\u52a8\u7aef\u548c\u4e2d\u4e1c\u5730\u533a\u9500\u552e\u6536\u5165\u589e\u52a0\u3002YNAP\u7684\u76ee\u6807\u662f\u57282020\u5e74\u524d\u6bcf\u5e74\u9500\u552e\u989d\u589e\u901f\u8fbe\u523017~20%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\uff09\u3002<\/p>\n

\u9996\u5e2d\u6267\u884c\u5b98 Federico Marchetti \u8868\u793a\uff1a\u201c2017\u8d22\u5e74\u7684\u8868\u73b0\u548c\u5bf92018\u8d22\u5e74\u7684\u5c55\u671b\u4f7f\u6211\u4eec\u6709\u671b\u5b9e\u73b0\u4e94\u5e74\u8ba1\u5212\uff0c\u6211\u4eec\u9884\u8ba1\u4eca\u5e74\u6838\u5fc3\u5229\u6da6\u7387\u589e\u5e45\u5c06\u8fbe\u523030~70\u4e2a\u57fa\u70b9\u3002\u201dYNAP \u9996\u5e2d\u8d22\u52a1\u5b98 Enrico Cavatorta \u8868\u793a\uff0c\u8c03\u6574\u540e\u7684\u6838\u5fc3\u5229\u6da6\u7387\u5c06\u4f4d\u4e8e\u8be5\u96c6\u56e22016\u5e74\u9884\u671f\u768411~13\uff05\u7684\u8f83\u4f4e\u7aef\u3002<\/p>\n

Marchetti \u8868\u793a\uff0c\u96c6\u56e2\u79fb\u52a8\u9500\u552e\u7684\u589e\u901f\u660e\u663e\uff0c\u662f\u516c\u53f8\u6218\u7565\u7684\u4e00\u4e2a\u5173\u952e\u652f\u67f1\uff0c\u79fb\u52a8\u5e94\u7528\u662f\u9500\u552e\u589e\u957f\u6700\u5feb\u7684\u6e20\u9053\u3002\u4ed6\u8865\u5145\u9053\uff1a\u201c\u6211\u4eec\u6b63\u5728\u6295\u5165\u66f4\u591a\u8d44\u91d1\u6765\u5347\u7ea7\u548c\u91cd\u65b0\u8bbe\u8ba1\u6211\u4eec\u7684\u5e94\u7528\u7a0b\u5e8f\uff0c\u6211\u4eec\u5c06\u7ee7\u7eed\u4fdd\u6301\u79fb\u52a8\u7aef\u9500\u552e\u989d\u7684\u589e\u957f\u3002\u201d2017\u5e74\u79fb\u52a8\u7aef\u9500\u552e\u989d\u5360\u9500\u552e\u603b\u989d\u7684\u6bd4\u4f8b\u9996\u6b21\u7a81\u7834\u4e8650\uff05\u3002<\/p>\n

\"\"<\/a><\/p>\n

Boston Consulting Group\uff08\u6ce2\u58eb\u987f\u54a8\u8be2\uff09\u6700\u8fd1\u7684\u4e00\u9879\u8c03\u67e5\u663e\u793a\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u6d88\u8d39\u8005\u901a\u8fc7\u624b\u673a\u5728\u7f51\u4e0a\u8d2d\u4e70\u9ad8\u6863\u670d\u88c5\u548c\u914d\u9970\uff0c\u5728\u5e74\u8f7b\u6d88\u8d39\u8005\u4e2d\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u9ad8\u8fbe75\uff05\uff0c\u800c\u5728\u4e2d\u56fd\u5e02\u573a\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u66f4\u662f\u8fbe\u5230\u4e8677%<\/p>\n

\u8003\u8651\u5230\u53bb\u5e74\u65d7\u4e0b\u7684\u6298\u6263\u7535\u5546 The Outnet \u4e0d\u540c\u4ed3\u5e93\u4e4b\u95f4\u7684\u4ea7\u54c1\u8f6c\u79fb\u901f\u5ea6\u4f4e\u4e8e\u9884\u671f\uff0c\u8be5\u96c6\u56e2\u51b3\u5b9a\u5c06 Net-a-Porter \u5e73\u53f0\u7684\u8fc1\u79fb\u8ba1\u5212\u63a8\u8fdf\u6570\u6708\uff0c\u5ef6\u671f\u81f32019\u5e74\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u6b27\u6d32\u5962\u4f88\u54c1\u548c\u65f6\u5c1a\u7535\u5546 Yoox Net-A-Porter\uff08\u4ee5\u4e0b\u7b80\u79f0 YNAP\uff09\u8fd1\u65e5\u516c\u5e03\u4e862017\u8d22\u5e74\u7684\u8be6\u7ec6\u8d22\u52a1 […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-67117","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/67117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=67117"}],"version-history":[{"count":1,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/67117\/revisions"}],"predecessor-version":[{"id":67121,"href":"http:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/67117\/revisions\/67121"}],"wp:attachment":[{"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=67117"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=67117"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=67117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}