{"id":79950,"date":"2018-11-15T16:22:58","date_gmt":"2018-11-15T08:22:58","guid":{"rendered":"http:\/\/www.htt.hk\/?p=79950"},"modified":"2018-11-15T16:22:58","modified_gmt":"2018-11-15T08:22:58","slug":"%e9%9b%b6%e5%94%ae%e4%b8%9a%e6%ad%a3%e5%9c%a8%e5%af%b9%e8%87%aa%e8%ba%ab%e5%95%86%e4%b8%9a%e6%a8%a1%e5%bc%8f%e5%8f%8a%e7%9b%ae%e7%9a%84%e8%bf%9b%e8%a1%8c%e9%87%8d%e6%96%b0%e6%80%9d%e8%80%83","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=79950","title":{"rendered":"\u96f6\u552e\u4e1a\u6b63\u5728\u5bf9\u81ea\u8eab\u5546\u4e1a\u6a21\u5f0f\u53ca\u76ee\u7684\u8fdb\u884c\u91cd\u65b0\u601d\u8003"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/11\/29-4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-79951\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/11\/29-4.jpg\" alt=\"\" width=\"560\" height=\"300\" 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Rule\uff0c\u5373\u4e0e\u4f1a\u8005\u53ef\u4ee5\u81ea\u7531\u4f7f\u7528\u5728\u4f1a\u8bae\u4e2d\u83b7\u5f97\u7684\u4fe1\u606f\uff0c\u4f46\u4e0d\u5f97\u900f\u9732\u53d1\u8a00\u8005\u53ca\u4e0e\u4e4b\u76f8\u5173\u673a\u6784\u7684\u8eab\u4efd\uff0c\u4e5f\u4e0d\u5f97\u900f\u9732\u4efb\u4f55\u5176\u4ed6\u4e0e\u4f1a\u8005\u53ca\u5176\u76f8\u5173\u7ec4\u7ec7\u7684\u8eab\u4efd\uff0c\u8bd1\u6ce8)\uff0c\u4ee5\u533f\u540d\u5f62\u5f0f\u521b\u9020\u4e00\u4e2a\u4eb2\u5bc6\u3001\u5766\u8bda\u7684\u8ba8\u8bba\u73af\u5883\u3002\u5728\u5b9e\u4f53\u5e97\u7684\u5916\u89c2\u3001\u6c1b\u56f4\u548c\u529f\u80fd\u6b63\u7ecf\u5386\u524d\u6240\u672a\u6709\u7684\u53d8\u9769\u4e4b\u9645\uff0c\u6765\u81ea\u96f6\u552e\u3001\u8bbe\u8ba1\u3001\u5a92\u4f53\u7b49\u65f6\u5c1a\u884c\u4e1a\u7684\u9ad8\u7ba1\u4eec\u8fdb\u884c\u4e86\u6fc0\u70c8\u7684\u8ba8\u8bba\uff0c\u7531\u6b64\u5f97\u51fa\u4e86\u516d\u4e2a\u91cd\u8981\u7684\u770b\u6cd5\u3002<\/p>\n<p>1.\u91cd\u70b9\u662f\uff0c\u5bf9\u5458\u5de5\u8fdb\u884c\u6295\u8d44<\/p>\n<p>\u867d\u7136\u7535\u5b50\u5546\u52a1\u7ee7\u7eed\u5448\u73b0\u51fa\u6307\u6570\u578b\u589e\u957f\u8d8b\u52bf\uff0c\u4f46\u96f6\u552e\u5e97\u4e5f\u6b63\u5728\u4ece\u5355\u7eaf\u7684\u5b9e\u7528\u6027\u8f6c\u53d8\u4e3a\u5177\u6709\u66f4\u591a\u4f53\u9a8c\u6027\u3002\u5168\u4f53\u53c2\u4e0e\u6c99\u9f99\u6d3b\u52a8\u7684\u4eba\u58eb\u90fd\u8ba4\u4e3a\uff0c\u5b9e\u4f53\u96f6\u552e\u4e1a\u4f9d\u65e7\u6709\u5176\u5b58\u5728\u7684\u5fc5\u8981\uff0c\u4e0d\u8fc7\u4e5f\u6709\u53c2\u4e0e\u8005\u8ba4\u4e3a\uff0c\u201c\u5c55\u671b\u672a\u6765\uff0c\u91cd\u8981\u7684\u662f\u8981\u57f9\u517b\u90a3\u4e9b\u77e5\u8bc6\u4e30\u5bcc\u3001\u4e86\u89e3\u5ba2\u6237\u9700\u6c42\u7684\u4f18\u79c0\u5458\u5de5\u3002\u4ece\u4f20\u7edf\u4e0a\u6765\u770b\uff0c\u4eba\u4eec\u6ca1\u6709\u628a\u96f6\u552e\u4e1a\u89c6\u4e3a\u4e00\u9879\u804c\u4e1a\u6216\u4e13\u4e1a\u3002\u201d<\/p>\n<p>\u76ee\u524d\uff0c\u6709\u592a\u591a\u5b9e\u4f53\u96f6\u552e\u5e97\u7eb7\u7eb7\u901a\u8fc7\u51cf\u5c11\u5e97\u5185\u5458\u5de5\u7684\u65b9\u5f0f\u6765\u5e94\u5bf9\u7ebf\u4e0a\u7ade\u4e89(Nordstrom\u3001Macy\u2019s\u3001Target\u3001J.C.Penney\u3001Kohl\u2019s\u548cWalmart\u7b49\u7f8e\u56fd\u96f6\u552e\u5546\u5728\u65e9\u524d\u90fd\u5927\u5e45\u5ea6\u7f29\u51cf\u4e86\u4ed6\u4eec\u7684\u96f6\u552e\u4eba\u5458\u89c4\u6a21)\u3002\u4f46\u662f\uff0c\u5728\u9762\u5bf9Amazon\u7b49\u7ebf\u4e0a\u8d2d\u7269\u5e73\u53f0\u7684\u51b2\u51fb\u65f6\uff0c\u5b9e\u4f53\u5e97\u6700\u5177\u7ade\u4e89\u529b\u7684\u8d44\u4ea7\u5c31\u662f\u96f6\u552e\u4eba\u5458\u6240\u63d0\u4f9b\u7684\u4e2a\u6027\u5316\u670d\u52a1\u3002\u5546\u5e97\u5e94\u5f53\u628a\u96f6\u552e\u4eba\u5458\u89c6\u4e3a\u5b9e\u73b0\u9500\u552e\u5229\u6da6\u6700\u5927\u5316\u7684\u9014\u5f84\uff0c\u800c\u4e0d\u662f\u7f29\u51cf\u6210\u672c\u7684\u65b9\u5f0f\u3002<\/p>\n<p>\u4e00\u4f4d\u5609\u5bbe\u63d0\u5230\uff0c\u5173\u952e\u662f\u8981\u201c\u5728\u5458\u5de5\u8eab\u4e0a\u503e\u6ce8\u548c\u5546\u54c1\u4e00\u6837\u591a\u7684\u6295\u8d44\u201d\u3002\u867d\u7136\u964d\u4f4e\u52b3\u52a8\u529b\u6210\u672c\u4f1a\u5e26\u6765\u77ed\u671f\u6548\u76ca\uff0c\u4f46\u597d\u7684\u5546\u4eba\u548c\u5ba2\u6237\u9700\u6c42\u5411\u5bfc(customer ocates)\u624d\u80fd\u521b\u9020\u51fa\u4f1f\u5927\u4e14\u7ecf\u4e45\u4e0d\u8870\u7684\u96f6\u552e\u4f01\u4e1a\u3002<\/p>\n<p>2.\u4e2d\u7aef\u5e02\u573a\u6b63\u5728\u906d\u53d7\u6700\u4e25\u91cd\u7684\u6324\u538b<\/p>\n<p>\u4e00\u65b9\u9762\uff0c\u67d0\u4e9b\u7ecf\u6d4e\u4f53\u4e0d\u65ad\u589e\u957f\u7684\u8d22\u5bcc\u6b63\u5728\u4e3a\u9ad8\u7aef\u5546\u54c1\u521b\u9020\u66f4\u591a\u7684\u5ba2\u6237\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u5bf9\u4e8e\u53ef\u652f\u914d\u6536\u5165\u6709\u9650\u7684\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u4ef7\u683c\u4e5f\u662f\u81f3\u5173\u91cd\u8981\u7684\u56e0\u7d20\uff0c\u4ed6\u4eec\u53ef\u80fd\u4f1a\u88ab\u5b9a\u4ef7\u4f4e\u5ec9\u7684\u96f6\u552e\u5546\u6240\u5438\u5f15\u3002\u5982\u6b64\u4e00\u6765\uff0c\u9ad8\u7aef\u548c\u4f4e\u7aef\u5e02\u573a\u7684\u96f6\u552e\u4e1a\u73b0\u5728\u84ec\u52c3\u53d1\u5c55\uff0c\u4f46\u4e2d\u7aef\u5e02\u573a\u5374\u4e3e\u6b65\u7ef4\u8270\u3002<\/p>\n<p>\u666e\u904d\u6765\u8bf4\uff0c\u96f6\u552e\u5546\u4e0d\u4f1a\u5728\u540c\u4e00\u4e2a\u6c99\u7bb1\u91cc\u505a\u751f\u610f\u3002<\/p>\n<p>\u201c\u73b0\u5728\u6709\u4e24\u79cd\u7c7b\u578b\u7684\u96f6\u552e\u5546\uff1a\u8981\u4e48\u50cfZara\u548cH&amp;M\u4e00\u6837\u5d07\u5c1a\u5927\u89c4\u6a21\uff0c\u8981\u4e48\u5c31\u662f\u8d70\u5b9a\u5236\u8def\u7ebf\uff0c\u63d0\u4f9b\u72ec\u4e00\u65e0\u4e8c\u7684\u5546\u54c1\uff0c\u201d\u4e00\u4f4d\u53c2\u4e0e\u8005\u63d0\u5230J.Crew\u7b49\u4e2d\u7aef\u54c1\u724c\u65e2\u7f3a\u4e4f\u72ec\u521b\u6027\u4e5f\u5e76\u975e\u6700\u5ec9\u4ef7\uff0c\u56e0\u6b64\u751f\u5b58\u7a7a\u95f4\u201c\u6b63\u53d7\u5230\u6324\u538b\u201d\u3002<\/p>\n<p>\u7531\u4e8e\u6709\u5f3a\u5927\u7684\u54c1\u724c\u5b9a\u4f4d\u52a0\u6301\uff0c\u9ad8\u7aef\u548c\u4f4e\u7aef\u96f6\u552e\u5546\u4e5f\u6b63\u5728\u5f88\u597d\u5730\u9002\u5e94\u6d88\u8d39\u8005\u7684\u9700\u6c42\u3002\u6709\u4e00\u4f4d\u53c2\u4e0e\u8005\u8ba4\u4e3aSelfridges\u662f\u201c\u4e00\u5bb6\u5a31\u4e50\u516c\u53f8\u201d\uff0c\u53e6\u4e00\u4f4d\u5609\u5bbe\u5219\u5c06Soulcycle\u6bd4\u4f5c\u201c\u4e00\u5bb6\u9152\u5e97\u578b\u516c\u53f8\u201d\uff0c\u8ba4\u4e3a\u8fd9\u4e9b\u516c\u53f8\u90fd\u5728\u201c\u9a7e\u9a6d\u60c5\u611f\u4f53\u9a8c\u201d\u3002<\/p>\n<p>3.\u91cd\u65b0\u8003\u91cf\u8425\u9500\u7b56\u7565<\/p>\n<p>\u73b0\u5728\uff0c\u5df2\u7ecf\u6709\u597d\u51e0\u5bb6\u767e\u8d27\u516c\u53f8\u90fd\u4e0d\u518d\u51fa\u552e\u670d\u88c5\u4e86\u3002\u5728\u8fc7\u53bb\u7684\u4e00\u5e74\u91cc\uff0cNordstrom\u63a8\u51fa\u4e86\u6ca1\u6709\u4efb\u4f55\u5546\u54c1\u5e93\u5b58\u7684\u95e8\u5e97\uff0c\u4f46\u987e\u5ba2\u5728\u5e97\u5185\u6709\u9020\u578b\u5e08\u6307\u5bfc\u8bd5\u7a7f\u8863\u670d\uff0c\u4e5f\u53ef\u4ee5\u4eab\u53d7\u4fee\u6307\u7532\u3001\u4e70\u5496\u5561\u3001\u8461\u8404\u9152\u6216\u5564\u9152\u7b49\u670d\u52a1\u3002\u6b64\u5916\uff0c\u987e\u5ba2\u8fd8\u53ef\u4ee5\u5728\u5546\u5e97\u8ba2\u8d2d\u5f53\u5929\u53d6\u8d27\u7684\u5546\u54c1\u3002\u8fd9\u4e00\u4e3e\u63aa\u5c5e\u4e8e\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\u7684\u8425\u9500\u6a21\u5f0f(direct-to-consumer\uff0c\u7b80\u79f0DTC)\uff0c\u7531Bonobos\u7b49\u54c1\u724c\u7387\u5148\u63a8\u51fa\u3002<\/p>\n<p>\u5f00\u8bbe\u5b9e\u4f53\u5e97\u73b0\u5728\u5df2\u7ecf\u6210\u4e3a\u4e00\u4e9b\u5927\u578bDTC\u54c1\u724c\u7684\u53ef\u884c\u4e4b\u9053\uff0c\u6bd4\u5982Everlane\u3001Glossier\u3001Warby Parker\u3001Casper\u7b49\u54c1\u724c\u90fd\u4e0d\u518d\u4fdd\u7559\u5e93\u5b58\u5546\u54c1\u3002\u6cd5\u56fd\u7684Sezanne\u548c\u9999\u6e2f\u7684Grana\u7b49\u96f6\u552e\u5546\u4e5f\u91c7\u53d6\u7684\u662f\u7c7b\u4f3c\u7684\u505a\u6cd5\u3002<\/p>\n<p>\u5728\u4ea4\u6613\u884c\u4e1a\u4e2d\uff0c\u96f6\u5546\u54c1(merchandise-free)\u7684\u6982\u5ff5\u4f3c\u4e4e\u770b\u8d77\u6765\u6709\u4e9b\u53cd\u5e38\u3002\u4e00\u4f4d\u5609\u5bbe\u8ba4\u4e3a\uff0c\u8fd9\u79cd\u6982\u5ff5\u7684\u76ee\u7684\u662f\u901a\u8fc7\u6253\u9020\u54c1\u724c\u6765\u8865\u5145\u73b0\u6709\u95e8\u5e97\u7684\u4e0d\u8db3\u3002\u53e6\u4e00\u4f4d\u53c2\u4e0e\u8005\u8bf4\uff0c\u6b64\u4e3e\u53ef\u89e3\u51b3\u96f6\u552e\u4e1a\u9762\u4e34\u7684\u6700\u5927\u6311\u6218\u2014\u2014\u5e93\u5b58\u79ef\u538b\u95ee\u9898\u3002\u96f6\u5546\u54c1\u5546\u5e97\u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u79cd\u8bd5\u9a8c\u5e73\u53f0\uff0c\u5176\u6548\u4eff\u7684\u662fDTC\u521b\u4e1a\u516c\u53f8\u6240\u5927\u529b\u5ba3\u4f20\u4e14\u65e5\u76ca\u589e\u957f\u7684\u5c55\u9500\u5385\u8425\u9500\u8d8b\u52bf\u3002<\/p>\n<p>4.\u91cd\u65b0\u601d\u8003\u4e1a\u4e3b\u4e0e\u96f6\u552e\u5546\u7684\u5173\u7cfb<\/p>\n<p>\u968f\u7740\u5546\u5e97\u6210\u4e3a\u4f53\u9a8c\u548c\u9500\u552e\u4e2d\u5fc3\uff0c\u96f6\u552e\u5546\u548c\u4e1a\u4e3b\u4e5f\u9700\u8981\u91cd\u65b0\u8003\u8651\u5bf9\u4e8e\u4e1a\u7ee9\u7684\u8861\u91cf\u95ee\u9898\u3002\u201c\u4ed6\u4eec\u9700\u8981\u66f4\u7d27\u5bc6\u5730\u534f\u4f5c\uff0c\u201d\u4e00\u4f4d\u5609\u5bbe\u8ba4\u4e3a\u4f20\u7edf\u7684\u623f\u5730\u4ea7\u4e1a\u4e3b\u7f3a\u4e4f\u7075\u6d3b\u6027\u3002\u201c\u73b0\u5728\u7b7e\u8ba225\u5e74\u7684\u79df\u7ea6\u5df2\u7ecf\u4e0d\u518d\u8d77\u4f5c\u7528\u4e86\uff0c\u8fd9\u6837\u4e0d\u5229\u4e8e\u96f6\u552e\u5546\u505a\u51fa\u63a2\u7d22\u548c\u5b9e\u9a8c\u3002\u201d<\/p>\n<p>\u73b0\u5728\u7b7e\u8ba225\u5e74\u7684\u79df\u7ea6\u5df2\u7ecf\u4e0d\u518d\u8d77\u4f5c\u7528\u4e86\uff0c\u8fd9\u6837\u4e0d\u5229\u4e8e\u96f6\u552e\u5546\u505a\u51fa\u63a2\u7d22\u548c\u5b9e\u9a8c\u3002<\/p>\n<p>\u4ece\u4f20\u7edf\u4e0a\u6765\u8bb2\uff0c\u8861\u91cf\u96f6\u552e\u4e1a\u7ee9\u7684\u4e3b\u8981\u6307\u6807\u662f\u6bcf\u5e73\u65b9\u82f1\u5c3a(\u6216\u6bcf\u5e73\u65b9\u7c73)\u7684\u9500\u552e\u989d\u3002\u79df\u8d41\u534f\u8bae\u901a\u5e38\u4e3a\u671f5\u81f310\u5e74\uff0c\u5546\u5e97\u8fbe\u5230\u67d0\u4e2a\u9500\u552e\u4e1a\u7ee9\u95e8\u69db\u540e\uff0c\u4e1a\u4e3b\u5c06\u6536\u53d6\u4e00\u5b9a\u767e\u5206\u6bd4\u7684\u9500\u552e\u6536\u5165\u3002\u4f46\u662f\uff0c\u5982\u4eca\u4e92\u8054\u7f51\u5df2\u7ecf\u5b8c\u5168\u6539\u53d8\u4e86\u8d2d\u7269\u65b9\u5f0f\uff0c\u6d88\u8d39\u8005\u53ef\u4ee5\u5728\u5546\u5e97\u91cc\u5148\u8bd5\u7a7f\u8863\u670d\uff0c\u7136\u540e\u518d\u5728\u65b9\u4fbf\u7684\u65f6\u5019\u5230\u7f51\u4e0a\u8fdb\u884c\u8d2d\u4e70\u3002<\/p>\n<p>\u4e00\u4e9b\u5c0f\u578b\u96f6\u552e\u5546\u6307\u8d23\u623f\u5730\u4ea7\u4e1a\u4e3b\u9020\u6210\u4e86\u4ed6\u4eec\u7684\u5931\u8d25\u3002\u4f8b\u5982\uff0c\u5c3d\u7ba1\u79df\u6237\u79bb\u573a\u540e\u6ca1\u6709\u5176\u4ed6\u79df\u6237\u53d6\u800c\u4ee3\u4e4b\uff0c\u5927\u578b\u8d2d\u7269\u4e2d\u5fc3\u7684\u4e1a\u4e3b\u6bcf\u5e74\u8fd8\u662f\u4f1a\u63d0\u9ad820%\u523030%\u7684\u79df\u91d1\u3002\u201c\u53ef\u662f\u4e1a\u4e3b\u53c8\u80fd\u6709\u591a\u5927\u7684\u7075\u6d3b\u6027\u5462?\u201d\u4e00\u4f4d\u53c2\u4e0e\u8005\u63d0\u51fa\u8d28\u7591\u3002\u201c\u4ed6\u4eec\u4e5f\u8fd8\u662f\u8981\u8d5a\u94b1\u3002\u201d<\/p>\n<p>\u76ee\u524d\uff0c\u5e02\u573a\u4e0a\u51fa\u73b0\u4e86\u4e00\u4e9b\u79df\u8d41\u89e3\u51b3\u65b9\u6848\uff0c\u6bd4\u5982\u5728\u56fa\u5b9a\u79df\u91d1\u4ee5\u5916\u518d\u8861\u91cf\u4e0d\u540c\u7c7b\u578b\u7684\u9500\u552e\u4e1a\u7ee9(\u4f8b\u5982\uff0c\u5728\u5e97\u5185\u4e0b\u7684\u7f51\u4e0a\u8ba2\u5355);\u53c8\u6bd4\u5982\u5f00\u53d1\u6298\u6263\u5e97\u6a21\u5f0f\uff0c\u8fd9\u79cd\u65b9\u5f0f\u7684\u57fa\u672c\u79df\u91d1\u8f83\u4f4e\u3001\u9500\u552e\u767e\u5206\u6bd4\u8f83\u9ad8\uff0c\u4f46\u4e1a\u4e3b\u548c\u54c1\u724c\u8981\u5171\u540c\u627f\u62c5\u66f4\u591a\u7684\u98ce\u9669;\u53c8\u6216\u8005\u662f\u5bf9\u8fd0\u8425\u8868\u73b0\u8fdb\u884c\u8861\u91cf\u7684\u65b0\u6a21\u5f0f\uff0c\u6bd4\u5982\u8003\u91cf\u5ba2\u6237\u670d\u52a1\u7b49\u3002<\/p>\n<p>5.\u4e0d\u8981\u8bd5\u56fe\u201c\u4fee\u590d\u201d\u7cfb\u7edf;\u8981\u5584\u7528\u73b0\u5728\u7684\u6761\u4ef6<\/p>\n<p>\u968f\u7740\u8d8a\u6765\u8d8a\u591a\u7684\u8bbe\u8ba1\u5e08\u5229\u7528\u4f20\u7edf\u5973\u88c5\u65f6\u88c5\u5468\u4ee5\u5916\u7684\u673a\u4f1a\u5c55\u793a\u4f5c\u54c1\uff0c\u5e76\u4e0d\u65ad\u5c1d\u8bd5\u65b0\u7684\u5c55\u73b0\u5f62\u5f0f\uff0c\u65f6\u88c5\u754c\u6b63\u5728\u53d1\u751f\u5de8\u5927\u7684\u53d8\u5316\u3002\u6b64\u5916\uff0c\u5546\u54c1\u843d\u5730\u9500\u552e\u7684\u65f6\u673a\u4e5f\u6b63\u5728\u53d8\u6210\u5404\u5927\u54c1\u724c\u7684\u6218\u573a\uff0c\u54c1\u724c\u5728\u9009\u62e9\u5408\u9002\u7684\u65f6\u673a\u65f6\uff0c\u4e0d\u4ec5\u8981\u8003\u8651\u6ee1\u8db3\u987e\u5ba2\u5bf9\u65b0\u5546\u54c1\u5b58\u5728\u7684\u6301\u7eed\u6027\u9700\u6c42\uff0c\u4e5f\u8981\u914d\u5408\u751f\u4ea7\u4f18\u8d28\u4ea7\u54c1\u6240\u9700\u7684\u6f2b\u957f\u5236\u9020\u5468\u671f\u3002<\/p>\n<p>\u5c3d\u7ba1Burberry\u3001Tommy 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