{"id":85310,"date":"2019-03-29T18:45:04","date_gmt":"2019-03-29T10:45:04","guid":{"rendered":"http:\/\/www.htt.hk\/?p=85310"},"modified":"2019-03-29T18:45:04","modified_gmt":"2019-03-29T10:45:04","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e6%9d%8e%e7%bb%b4%e6%96%aflevis%e4%bb%b7%e5%80%bc80%e4%ba%bf%e7%be%8e%e5%85%83%ef%bc%9f","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=85310","title":{"rendered":"\u4e3a\u4ec0\u4e48\u674e\u7ef4\u65afLevi\u2019s\u4ef7\u503c80\u4ebf\u7f8e\u5143\uff1f"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/03\/21-4.jpg\" alt=\"\" class=\"wp-image-85311\"\/><\/figure><\/div>\n\n\n\n<p>\u5468\u56db\u4e0a\u5348\uff0cLevi Strauss &amp; Co. \u5728\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u6380\u8d77\u4e86\u725b\u4ed4\u70ed\u6f6e\uff0c\u5176\u9996\u6b21\u516c\u5f00\u52df\u80a1(IPO)\u7684\u4ea4\u6613\u4ef7\u683c\u4e3a\u6bcf\u80a1 22 \u7f8e\u5143(\u7ea6 150 \n\u5143\u4eba\u6c11\u5e01)\uff0c\u8fdc\u8fdc\u9ad8\u4e8e\u9884\u671f\u3002<\/p>\n\n\n\n<p>\u8fd9\u5bb6\u4ee5\u84dd\u8272\u725b\u4ed4\u88e4\u8d77\u5bb6\u7684\u5236\u9020\u5546\uff0c\u83b7\u5f97\u4e86 81 \u4ebf\u7f8e\u5143(\u7ea6 540 \u4ebf\u5143\u4eba\u6c11\u5e01)\u7684\u65b0\u5e02\u503c(\u6bd4\u8be5\u516c\u53f8\u81ea\u884c\u4f30\u4ef7\u9ad8\u51fa 30 \n%)\uff0c\u8ba1\u5212\u5f00\u8bbe\u65b0\u5e97\uff0c\u5f00\u53d1\u9762\u6599\u6280\u672f\uff0c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u66f4\u591a\u7684\u5b9a\u5236\u70b9\uff0c\u5e76\u6539\u5584\u7535\u5b50\u5546\u52a1\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u8fd9\u5bb6\u80a1\u7968\u4ee3\u7801\u4e3a\u201c LEVI \u201d\u7684\u516c\u53f8\u66fe\u9884\u8ba1\uff0c\u622a\u81f3\u5468\u4e09\u665a\u95f4\u7684\u9996\u6b21\u516c\u5f00\u52df\u80a1(IPO)\u4ef7\u683c\u4e3a\u6bcf\u80a1 17 \u7f8e\u5143(\u7ea6 115 \n\u5143\u4eba\u6c11\u5e01)\u3002\u4f46\u5728\u5468\u56db\u5f00\u76d8\u540e\uff0c\u8fd9\u4e2a\u6570\u5b57\u7f13\u6162\u6500\u5347\uff0c\u8ba9\u4ea4\u6613\u5927\u5385\u53d8\u5f97\u4e00\u7247\u5608\u6742\u3002\u8be5\u80a1\u5468\u56db\u4e0b\u5348\u6536\u76d8\u4ef7\u4e3a 22.41 \u7f8e\u5143(\u7ea6 150 \u5143\u4eba\u6c11\u5e01)\u3002<\/p>\n\n\n\n<p>Levi\u2019s \u7684\u9996\u5e2d\u6267\u884c\u5b98 Charles \u201cChip\u201d Bergh \u5411 BoF \u900f\u9732\uff1a\u201c\u6211\u5c3d\u91cf\u4e0d\u8ba9\u81ea\u5df1\u5bf9\u6b64\u8fc7\u4e8e\u5174\u594b\u3002\u8fd9\u4e0d\u662f\u7b2c\u4e00\u5929\u6216\u7b2c 30 \n\u5929\u7684\u80a1\u7968\u4ea4\u6613\u3002\u6211\u4eec\u5c06\u5728\u5f88\u957f\u4e00\u6bb5\u65f6\u95f4\u91cc\u6210\u4e3a\u4e0a\u5e02\u516c\u53f8\uff0c\u8fd9\u5173\u4e4e\u6211\u4eec\u8425\u4e1a\u989d\u7684\u6301\u7eed\u589e\u957f\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u5c06\u63a8\u52a8\u80a1\u4ef7\u4e0a\u6da8\u3002\u201d<\/p>\n\n\n\n<p>\u7531\u4e8e\u7ebd\u4ea4\u6240\u6682\u65f6\u89e3\u9664\u4e86\u5bf9\u725b\u4ed4\u88e4\u7684\u7981\u4ee4\uff0c\u8282\u65e5\u6c14\u6c1b\u66f4\u52a0\u6d53\u90c1\u4e86\u3002400 \n\u540d\u4ea4\u6613\u5458\u548c\u8bc1\u4ea4\u6240\u5de5\u4f5c\u4eba\u5458\u6ca1\u6709\u7a7f\u5e73\u65f6\u5728\u7a7f\u7684\u6d77\u519b\u84dd\u5939\u514b\uff0c\u800c\u662f\u4ece\u5934\u5230\u811a\u5305\u88f9\u7740\u5404\u79cd\u6df1\u6d45\u4e0d\u4e00\u7684\u84dd\u8272\u725b\u4ed4\u5e03\u3002\u4ed6\u4eec\u7a7f\u4e0a\u4e86\u91cf\u8eab\u5b9a\u505a\u7684\u670d\u88c5\uff0c\u751a\u81f3\u8fd8\u6709\u673a\u4f1a\u5b9a\u5236\u5361\u8f66\u53f8\u673a\u5939\u514b\uff0c\u800c\u8fd9\u4e9b\u90fd\u662f \nLevi\u2019s \u63d0\u4f9b\u7684\u3002<\/p>\n\n\n\n<p>\u65f6\u81f3 2019 \u5e74\uff0c\u5bf9\u9996\u6b21\u516c\u5f00\u52df\u80a1(IPO)\u7684\u9700\u6c42\u4f9d\u7136\u5f3a\u52b2\uff0c\u5373\u4f7f\u662f\u65f6\u5c1a\u754c\u4e5f\u4e0d\u4f8b\u5916\u3002Levi\u2019s \u7d27\u968f\u603b\u90e8\u4f4d\u4e8e\u4f26\u6566\u7684\u5962\u4f88\u54c1\u7535\u5b50\u96f6\u552e\u5546 Farfetch \n\u7684\u811a\u6b65\uff0c\u540e\u8005\u4e8e\u53bb\u5e74 9 \u6708\u5728\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u4e0a\u5e02\uff0c\u5f15\u53d1\u4e86\u70ed\u70c8\u7684\u53cd\u54cd\u3002\u53e6\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u7f8e\u56fd\u7684\u7535\u5b50\u96f6\u552e\u5546 Revolve \u53bb\u5e74 10 \n\u6708\u7533\u8bf7\u9996\u6b21\u516c\u5f00\u52df\u80a1(IPO)\uff0c\u4f46\u8fc4\u4eca\u5c1a\u672a\u5b8c\u6210\u3002<\/p>\n\n\n\n<p>\u8fd9\u5173\u4e4e\u6211\u4eec\u8425\u4e1a\u989d\u7684\u6301\u7eed\u589e\u957f\uff0c\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\uff0c\u8fd9\u5c06\u63a8\u52a8\u80a1\u4ef7\u4e0a\u6da8\u3002<\/p>\n\n\n\n<p>\u8fd9\u5e76\u4e0d\u662f Levi\u2019s \u9996\u6b21\u5728\u4ea4\u6613\u6240\u4e0a\u5e02\u3002\u8be5\u516c\u53f8\u66fe\u4e8e 1971 \u5e74\u4e0a\u5e02\uff0c\u5e76\u4e00\u76f4\u6301\u7eed\u5230 1985 \u5e74\uff0cStrauss \u5bb6\u65cf\u518d\u6b21\u5c06\u5176\u79c1\u6709\u5316\u3002\u5c3d\u7ba1\u5728 1990 \n\u5e74\u4ee3\u53d1\u5c55\u8fc5\u731b\uff0c\u4f46\u7531\u4e8e\u6765\u81ea\u5feb\u65f6\u5c1a\u96f6\u552e\u5546\u7684\u7ade\u4e89\u548c\u745c\u4f3d\u88e4\u7684\u5174\u8d77\uff0c\u8be5\u54c1\u724c\u5728\u63a5\u4e0b\u6765\u7684 10 \u5e74\u91cc\u505c\u6ede\u4e0d\u524d\u3002<\/p>\n\n\n\n<p>\u4f46\u5728 Bergh (\u4e03\u5e74\u524d\u4ece Procter &amp; Gamble \u8df3\u69fd\u5230 Levi\u2019s)\u7684\u9886\u5bfc\u4e0b\uff0cLevi\u2019s \u5728\u7f8e\u56fd\u5df2\u8fde\u7eed 11 \n\u4e2a\u5b63\u5ea6\u5b9e\u73b0\u589e\u957f\u3002\u53bb\u5e74\uff0c\u8be5\u516c\u53f8\u62a5\u544a\u6536\u5165\u589e\u957f\u4e86 14 %\uff0c\u8fbe\u5230 56 \u4ebf\u7f8e\u5143(\u7ea6 380 \u4ebf\u5143\u4eba\u6c11\u5e01)\uff0c\u51c0\u6536\u76ca\u4e3a 2.83 \u4ebf\u7f8e\u5143(\u7ea6 20 \n\u4ebf\u5143\u4eba\u6c11\u5e01)\u3002\u672a\u507f\u503a\u52a1\u4ece 2011 \u5e74\u7684 19.7 \u4ebf\u7f8e\u5143(\u7ea6 130 \u4ebf\u5143\u4eba\u6c11\u5e01)\u964d\u81f3 10.5 \u4ebf\u7f8e\u5143(\u7ea6 70 \n\u4ebf\u5143\u4eba\u6c11\u5e01)\u3002\u5176\u626d\u4e8f\u4e3a\u8d62\u7684\u7b56\u7565\u5df2\u7ecf\u53d6\u5f97\u4e86\u663e\u8457\u6210\u6548\uff1a\u63d0\u5347\u4e86 Levi\u2019s \n\u5728\u6240\u6709\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u7684\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u5e76\u91cd\u5851\u4e86\u5176\u4f5c\u4e3a\u7ecf\u5178\u7f8e\u56fd\u54c1\u724c\u7684\u5730\u4f4d\u3002\u5468\u56db\u9996\u6b21\u516c\u5f00\u52df\u80a1(IPO)\u7684\u5de8\u5927\u6210\u529f\u8bc1\u660e\u4e86\u8fd9\u4e00\u70b9\u3002<\/p>\n\n\n\n<p>\u5468\u56db\uff0cBergh \u5bf9 BoF \u8868\u793a\uff1a\u201c 40 \u591a\u5e74\u6765\u751f\u610f\u6ca1\u6709\u8fd9\u4e48\u597d\u505a\u8fc7\u3002\u5f3a\u52b2\u7684\u4ef7\u683c\u786e\u5b9e\u8868\u660e\u6295\u8d44\u8005\u5bf9\u8fd9\u4e2a\u54c1\u724c\u548c\u6211\u4eec\u7684\u7ecf\u8425\u4e1a\u7ee9\u5f88\u611f\u5174\u8da3\u3002\u201d<\/p>\n\n\n\n<p>2011 \u5e74\uff0cBergh \u52a0\u5165 Levi\u2019s \u65f6\uff0c\u8be5\u54c1\u724c\u5df2\u7ecf\u5931\u53bb\u4e86\u5176\u6587\u5316\u610f\u4e49\u3002\u4e3a\u4e86\u5e94\u5bf9\u7ecf\u6d4e\u8870\u9000\uff0c\u4ed6\u5f00\u59cb\u6295\u8d44\u4ea7\u54c1\u521b\u65b0\u30022013 \u5e74\uff0c\u4ed6\u8058\u8bf7 Karyn \nHillman \u62c5\u4efb\u9996\u5e2d\u4ea7\u54c1\u5b98\u3002\u6b64\u540e\uff0cHillman \n\u5bf9\u5973\u6027\u4ea7\u54c1\u7684\u8bbe\u8ba1\u8fdb\u884c\u4e86\u9887\u5177\u73b0\u4ee3\u7279\u8272\u7684\u6539\u8fdb\uff0c\u540c\u65f6\u63d0\u9ad8\u4e86\u975e\u725b\u4ed4\u7c7b\u4ea7\u54c1\u7684\u9500\u552e\u4efd\u989d\u3002(\u5c31\u725b\u4ed4\u7c7b\u4ea7\u54c1\u800c\u8a00\uff0c\u8fc7\u53bb\u4e00\u5e74\u7684\u9500\u552e\u4e5f\u5728\u5347\u6e29\u3002)\u636e\u8be5\u516c\u53f8\u9996\u5e2d\u8425\u9500\u5b98 Jen Sey \n\u79f0\uff0c\u5728 T \u6064\u548c\u5361\u8f66\u53f8\u673a\u5939\u514b\u7684\u63a8\u52a8\u4e0b\uff0c\u5973\u58eb\u4e0a\u8863\u7684\u9500\u91cf\u5728\u8fc7\u53bb\u51e0\u5e74\u91cc\u4ee5\u4e24\u4f4d\u6570\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u5979\u5728\u5468\u56db\u65f6\u8868\u793a\uff1a\u201c\u9664\u4e86\u8fd9\u4e9b\u4ea7\u54c1\u7c7b\u522b\uff0c\u6211\u4eec\u8fd8\u770b\u5230\u4e86\u5f88\u591a\u673a\u4f1a\u3002\u201d<\/p>\n\n\n\n<p>\u4e3a\u4e86\u5bf9\u6297 2010 \u5e74\u4ee3\u521d\u5174\u8d77\u7684\u8fd0\u52a8\u4f11\u95f2\u6f6e\u6d41\uff0c\u8be5\u54c1\u724c\u4ece\u8fd9\u79cd\u9020\u578b\u548c\u611f\u89c9\u4e2d\u6c72\u53d6\u7075\u611f\uff0c\u521b\u9020\u4e86\u65b0\u7684\u98ce\u683c\u3002<\/p>\n\n\n\n<p>\u201c\u6211\u4eec\u8d70\u51fa\u53bb\u548c\u6d88\u8d39\u8005\u4ea4\u8c08\uff0c\u95ee\u4ed6\u4eec\uff0c\u2018\u4f60\u4eec\u4e3a\u4ec0\u4e48\u5468\u65e5\u8981\u7a7f\u7740\u7d27\u8eab\u88e4\u53bb\u5403\u65e9\u5348\u9910?\u73b0\u5728\u8fd9\u79cd\u7a7f\u6cd5\u662f\u600e\u4e48\u56de\u4e8b?\u2019\u800c\u8fd9\u771f\u7684\u662f\u4e00\u79cd\u8212\u9002\u611f\u6240\u81f4\uff0c\u201d Sey \n\u8bf4\u3002\u201c\u6240\u4ee5\uff0c\u6211\u4eec\u6ca1\u6709\u8bf4\u6211\u4eec\u4f1a\u8fdb\u5165\u8fd0\u52a8\u4f11\u95f2\u9886\u57df\uff0c\u800c\u662f\u8bd5\u56fe\u501f\u7528\u8212\u9002\u611f\u6765\u56de\u7b54\u8fd9\u4e2a\u95ee\u9898\u2014\u2014\u5236\u4f5c\u624b\u611f\u66f4\u67d4\u8f6f\u3001\u5f39\u6027\u66f4\u597d\u7684\u725b\u4ed4\u88e4\u3002\u201d<\/p>\n\n\n\n<p>40 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