{"id":94415,"date":"2019-09-10T09:42:36","date_gmt":"2019-09-10T01:42:36","guid":{"rendered":"http:\/\/www.htt.hk\/?p=94415"},"modified":"2019-09-10T09:42:36","modified_gmt":"2019-09-10T01:42:36","slug":"%e4%ba%92%e8%81%94%e7%bd%91%e7%8e%af%e4%bf%9d%e6%97%a5%e5%8c%96%e5%93%81%e7%89%8c-grove-collaborative-%e5%ae%8c%e6%88%90-d-%e8%bd%ae%e8%9e%8d%e8%b5%84","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=94415","title":{"rendered":"\u4e92\u8054\u7f51\u73af\u4fdd\u65e5\u5316\u54c1\u724c Grove Collaborative \u5b8c\u6210 D \u8f6e\u878d\u8d44"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u4e92\u8054\u7f51\u73af\u4fdd\u65e5\u5316\u54c1\u724c Grove Collaborative \u5ba3\u5e03\u5b8c\u62101.5\u4ebf\u7f8e\u5143 D \u8f6e\u878d\u8d44\uff0c\u7531 Lone Pine Capital\u3001General Atlantic \u548c Glynn Capital \u5171\u540c\u9886\u6295\uff0c\u65b0\u6295\u8d44\u8005 Greenspring Associates\u3001\u73b0\u6709\u6295\u8d44\u8005 Norwest Venture Partners\u3001Mayfield Fund\u3001NextView Ventures\u3001MHS Capital \u548c Heron Rock Capital \u53c2\u6295\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grove Collaborative \u6210\u7acb\u4e8e2016\u5e74\uff0c\u603b\u90e8\u4f4d\u4e8e\u65e7\u91d1\u5c71\uff0c\u81f4\u529b\u4e8e\u5c06\u65e5\u5316\u7528\u54c1\u8f6c\u5316\u4e3a\u4fc3\u8fdb\u4eba\u7c7b\u548c\u73af\u5883\u5065\u5eb7\u7684\u79ef\u6781\u529b\u91cf\u3002\u8be5\u516c\u53f8\u8bbe\u8ba1\u751f\u4ea7\u4e00\u7cfb\u5217\u521b\u65b0\u7684\u7eaf\u5929\u7136\u5bb6\u5c45\u5fc5\u9700\u54c1\u3001\u6e05\u6d01\u7528\u54c1\u3001\u7f8e\u5bb9\u548c\u4e2a\u62a4\u7528\u54c1\uff0c\u5e76\u901a\u8fc7 grove.co \u5b98\u7f51\u76f4\u9500\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u878d\u8d44\u516c\u544a\u79f0\uff0cGrove Collaborative \u5c06\u6210\u4e3a\u6d88\u8d39\u8005\u4ef7\u503c\u53d6\u5411\u7684\u5178\u8303\uff0c\u56e0\u4e3a\u5b83\u662f\u201c\u76ee\u6807\u9a71\u52a8\u578b\u54c1\u724c\u201d\u3001\u91c7\u7528\u4e86\u65b0\u578b\u7684\u4e0e\u6d88\u8d39\u8005\u5bf9\u8bdd\u7684\u5546\u4e1a\u6a21\u5f0f\uff0c\u5728\u81f4\u529b\u4e8e\u6539\u5584\u793e\u4f1a\u548c\u73af\u5883\u95ee\u9898\u7684\u540c\u65f6\u5177\u5907\u5feb\u901f\u6269\u5f20\u4e1a\u52a1\u7684\u80fd\u529b\u3002General Atlantic \u8463\u4e8b\u603b\u7ecf\u7406 Andrew Ferrer \u8bf4\uff1a\u201d\u901a\u8fc7\u805a\u7126\u4e8e\u6539\u53d8\u6d88\u8d39\u8005\u7684\u4e60\u60ef\u548c\u504f\u597d\uff0cGrove Collaborative \u5728\u8fc7\u53bb\u4e24\u5e74\u91cc\u589e\u957f\u4e86\u516d\u500d\u3002\u6211\u4eec\u5bf9\u4ed6\u4eec\u7684\u521b\u65b0\u80fd\u529b\u5370\u8c61\u6df1\u523b\uff0c\u540c\u65f6\u4ed6\u4eec\u8fd8\u80fd\u5fe0\u4e8e\u4f7f\u547d\u3002\u6211\u4eec\u671f\u5f85\u7740\u4eca\u540e\u7684\u53d1\u5c55\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5230\u76ee\u524d\u4e3a\u6b62\uff0cGrove Collaborative \u5df2\u7d2f\u79ef\u83b7\u5f97\u4e86\u8d85\u8fc72.5\u4ebf\u7f8e\u5143\u878d\u8d44\uff0c\u4f30\u503c\u8d85\u8fc710\u4ebf\u7f8e\u5143\u3002\u6700\u65b0\u8fd9\u7b14\u878d\u8d44\u5c06\u63a8\u52a8\u8be5\u516c\u53f8\u5411\u65b0\u7684\u9886\u57df\u6269\u5f20\uff0c\u516c\u53f8\u8fd8\u5c06\u52a0\u5f3a\u73af\u4fdd\u627f\u8bfa\uff0c\u9884\u8ba12019\u5e74\u5c06\u901a\u8fc7\u4e00\u7cfb\u5217\u521b\u65b0\u4ea7\u54c1\u4e3a\u6d88\u8d39\u54c1\u884c\u4e1a\u8282\u7ea6\u8fd1100\u4e07\u78c5\u5851\u6599\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grove Collaborative \u63d0\u4f9b\u7684\u81ea\u6709\u54c1\u724c\u4ea7\u54c1\u7cfb\u5217\u5305\u62ec\uff1aGrove Collaborative\u00ae, Seedling by Grove\u2122, Rooted Beauty\u2122, Honu\u2122 \u548c Sustain\u00ae \uff0c\u540c\u65f6\u8fd8\u96c6\u5408\u4e86\u7cbe\u9009\u7684\u7b2c\u4e09\u65b9\u5929\u7136\u5065\u5eb7\u54c1\u724c\u7684\u4ea7\u54c1\u3002\u8fd9\u4e9b\u4ea7\u54c1\u4e13\u6ce8\u4e8e\u5728\u964d\u4f4e\u4ef7\u683c\u7684\u540c\u65f6\u51cf\u5c11\u6d6a\u8d39\uff0c\u6bd4\u5982\u4e00\u76ce\u53f8\u7684\u6d53\u7f29\u8868\u9762\u6e05\u6d01\u5242\u548c\u53ef\u91cd\u590d\u4f7f\u7528\u7684\u73bb\u7483\u6d17\u8863\u6db2\u5bb9\u5668\uff0c\u5b83\u4eec\u4f7f\u7528\u7684\u5851\u6599\u6bd4\u4f20\u7edf\u5305\u88c5\u51cf\u5c11\u4e8670%-95%\u3002\u8fd8\u6709 Seedling by Grove \u65e0\u6811\u7eb8\uff0c\u5b8c\u5168\u91c7\u7528\u7ecf\u8fc7\u5347\u7ea7\u5904\u7406\u7684\u7518\u8517\u548c\u7af9\u5b50\u5236\u6210\uff0c\u8fd9\u7c7b\u690d\u7269\u518d\u751f\u901f\u5ea6\u5feb\u3001\u56fa\u78b3\u7387\u9ad8\u3002\u901a\u8fc7\u4e0e\u690d\u6811\u8282\u57fa\u91d1\u4f1a(Arbor Day Foundation)\u5408\u4f5c\uff0c\u6bcf\u4e2a Seedling by Grove \u4ea7\u54c1\u90fd\u4f1a\u6350\u8d60\u4e00\u90e8\u5206\u6536\u76ca\u7528\u4e8e\u690d\u6811\u6d3b\u52a8\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u5df2\u7ecf\u901a\u8fc7\u8be5\u9879\u76ee\u5728\u7f8e\u56fd\u79cd\u690d\u4e86\u8d85\u8fc710\u4e07\u68f5\u6811\u3002Grove Collaborative \u8868\u793a\u4eca\u540e\u5c06\u4e3a\u4eba\u7c7b\u548c\u73af\u5883\u798f\u7949\u8bbe\u8ba1\u66f4\u591a\u4ea7\u54c1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grove Collaborative \u7684\u987e\u5ba2\u53ef\u4e3a\u81ea\u5df1\u9009\u5b9a\u7684\u5e38\u7528\u4ea7\u54c1\u8bbe\u7f6e\u7075\u6d3b\u7684\u5b9a\u671f\u9001\u8d27\u670d\u52a1\uff0c\u7f51\u7ad9\u8fd8\u4e3a\u6bcf\u4f4d\u987e\u5ba2\u914d\u5907\u4e86 Grove Guide\uff08\u4e2a\u4eba\u8d2d\u7269\u5411\u5bfc\uff09\u3002\u8fd9\u4e9b\u5411\u5bfc\u90fd\u662f\u4e13\u4e1a\u7684\u5065\u5eb7\u548c\u53ef\u6301\u7eed\u5bb6\u5c45\u4e13\u5bb6\uff0c\u4ed6\u4eec\u5c06\u5e2e\u52a9\u6d88\u8d39\u8005\u66f4\u5bb9\u6613\u83b7\u5f97\u66f4\u5065\u5eb7\u3001\u66f4\u53ef\u6301\u7eed\u7684\u65e5\u5e38\u751f\u6d3b\u3002Grove Collaborative \u63d0\u4f9b\u7684\u6bcf\u4e00\u9879\u4ea7\u54c1\u90fd\u7ecf\u8fc7\u4e86\u4e25\u683c\u7684\u53ef\u6301\u7eed\u6027\u3001\u6709\u6548\u6027\u548c\u4f9b\u5e94\u94fe\u5b9e\u8df5\u6807\u51c6\u7684\u4e25\u683c\u5ba1\u67e5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/09\/1-56-1024x613.jpg\" alt=\"\" class=\"wp-image-94416\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5\u516c\u53f8\u7684\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Stuart Landesberg \u8868\u793a:\u201c\u4eba\u4eec\u666e\u904d\u5b58\u5728\u8fd9\u6837\u4e00\u79cd\u8bef\u89e3\uff0c\u8ba4\u4e3a\u5f88\u5c11\u6709\u6d88\u8d39\u8005\u4f1a\u53d7\u5230\u5065\u5eb7\u548c\u53ef\u6301\u7eed\u53d1\u5c55\u7b49\u4ef7\u503c\u89c2\u7684\u6fc0\u52b1\u3002\u4f46\u6211\u4eec\u770b\u5230\u65e0\u6570\u5bb6\u5ead\u90fd\u5bf9\u5b89\u5168\u3001\u5e73\u4ef7\u7684\u73af\u4fdd\u4ea7\u54c1\u5145\u6ee1\u70ed\u60c5\u3002\u6211\u4eec\u76f8\u4fe1\u53ef\u6301\u7eed\u53d1\u5c55\u662f\u53ef\u4ee5\u6269\u5927\u5230\u66f4\u591a\u7684\u9886\u57df\u7684\uff0c\u6211\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u51cf\u5c11\u6d6a\u8d39\uff0c\u8fd8\u53ef\u4ee5\u5229\u7528\u6d88\u8d39\u54c1\u4f5c\u4e3a\u5de5\u5177\uff0c\u5bf9\u4eba\u7c7b\u548c\u73af\u5883\u4ea7\u751f\u5e7f\u6cdb\u3001\u6301\u4e45\u548c\u79ef\u6781\u7684\u5f71\u54cd\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grove Collaborative 50%\u7684\u5ba2\u6237\u90fd\u662f\u9996\u6b21\u5c1d\u8bd5\u5929\u7136\u5bb6\u5c45\u548c\u4e2a\u4eba\u62a4\u7406\uff0c\u8fd9\u8bc1\u660e\u4e86\u8be5\u516c\u53f8\u6709\u80fd\u529b\u5c06\u65b0\u7528\u6237\u5f15\u5165\u8fd9\u4e00\u9886\u57df\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Grove Collaborative \u662f\u7ecf\u8fc7\u8ba4\u8bc1\u7684\u5171\u76ca\u8425\u5229 B \u578b\u4f01\u4e1a\uff08Certified B Corporation\uff09\u3002\uff08\u5173\u4e8e B \u578b\u4f01\u4e1a\uff0c\u8be6\u89c1\u300a\u534e\u4e3d\u5fd7\u300b\u5021\u5bfc\u4f01\u4e1a\u5411\u5584\uff1aPatagonia\u3001Allbirds \u7b49\u54c1\u724c\u83b7\u5f97\u7684\u201cB Corp\u201d\u8ba4\u8bc1\u7a76\u7adf\u662f\u4ec0\u4e48\uff1f)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u516c\u53f8\u8ba1\u5212\u5c06\u878d\u8d44\u7528\u4e8e\u652f\u6301 Grove Guide \u5411\u5bfc\u9879\u76ee\uff0c\u5e76\u5bf9\u6e05\u6d01\u7f8e\u5bb9\u3001\u53ef\u6301\u7eed\u5305\u88c5\u548c\u4f9b\u5e94\u94fe\u7b49\u65b9\u5411\u52a0\u5927\u6295\u8d44\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6e05\u6d01\u7f8e\u5bb9\uff08Clean Beauty\uff09\uff1a\u8fdb\u519b\u6e05\u6d01\u7f8e\u5bb9\u9886\u57df\uff0c\u9884\u8ba1\u52302024\u5e74\uff0c\u8fd9\u4e00\u9886\u57df\u7684\u9500\u552e\u989d\u5c06\u8fbe\u5230240\u4ebf\u7f8e\u5143\u3002<br>\n\u5305\u88c5\u548c\u4ea7\u54c1\u5f00\u53d1\uff08Packaging and Product Development\uff09\uff1a\u8fdb\u4e00\u6b65\u81f4\u529b\u4e8e\u5f00\u53d1\u521b\u65b0\u7684\u53ef\u6301\u7eed\u4ea7\u54c1\u548c\u4f4e\u6d6a\u8d39\u5305\u88c5\uff0c\u57282019\u5e74\u8282\u7701\u8fd1100\u4e07\u78c5\u5851\u6599\uff0c\u5e76\u57282020\u5e74\u8282\u7701\u66f4\u591a\u3002<br>\n\u57fa\u7840\u8bbe\u65bd+\u5ba2\u6237\u8fde\u63a5\uff08Infrastructure + Customer Connection\uff09:\u6bcf\u5468\u6709\u8fd15\u4e07\u540d\u5ba2\u6237\u4e0e Grove Collaborative \u5411\u5bfc\u8fdb\u884c\u6c9f\u901a\uff0c\u8fd9\u4e9b\u5411\u5bfc\u4eec\u56de\u7b54\u4e86\u5ba2\u6237\u4eec\u7684\u95ee\u9898\u5e76\u63d0\u4f9b\u6709\u5173\u5929\u7136\u4ea7\u54c1\u7684\u6559\u80b2\u666e\u53ca\u3002\u4e3a\u4e86\u4e0e\u5ba2\u6237\u5efa\u7acb\u66f4\u6df1\u523b\u7684\u8054\u7cfb\uff0c\u5e76\u5f3a\u5316\u5bf9\u8c08\u5f0f\u5546\u52a1\u6a21\u5f0f\uff0c\u8be5\u516c\u53f8\u8ba1\u5212\u5c06Grove Guide \u5411\u5bfc\u56e2\u961f\u6269\u5927\u4e00\u500d\uff0c\u5c06\u5728\u8fd9\u4e2a\u5782\u76f4\u9886\u57df\u589e\u52a0100\u591a\u540d\u65b0\u5458\u5de5\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u4e8e Lone Pine Capital<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lone Pine Capital \u662f\u4e00\u5bb6\u603b\u90e8\u4f4d\u4e8e\u7f8e\u56fd\u5eb7\u6d85\u72c4\u683c\u5dde\u683c\u6797\u5a01\u6cbb\u7684\u5bf9\u51b2\u57fa\u91d1\uff0c\u7531\u603b\u88c1\u517c\u6295\u8d44\u7ec4\u5408\u7ecf\u7406 Stephen Mandel \u521b\u7acb\u4e8e1997\u5e74\u3002\u8be5\u516c\u53f8\u5728\u4f26\u6566\u3001\u7ebd\u7ea6\u548c\u65e7\u91d1\u5c71\u8bbe\u6709\u529e\u4e8b\u5904\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u4e8e General Atlantic<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">General Atlantic \u6210\u7acb\u4e8e 1980\u5e74\uff0c\u662f\u4e00\u5bb6\u5168\u7403\u9886\u5148\u7684\u6295\u8d44\u516c\u53f8\uff0c\u51ed\u501f\u957f\u8fdc\u7684\u6295\u8d44\u773c\u5149\u548c\u4f18\u79c0\u7684\u7ba1\u7406\u80fd\u529b\uff0c\u81f4\u529b\u4e8e\u4e3a\u589e\u957f\u578b\u4f01\u4e1a\u63d0\u4f9b\u8d44\u91d1\u548c\u6218\u7565\u652f\u6301\u3002General Atlantic \u5c06\u5168\u7403\u5408\u4f5c\u7b56\u7565\u548c\u4e0d\u540c\u9886\u57df\u7684\u7279\u6b8a\u4e13\u957f\u76f8\u7ed3\u5408\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5bb6\u4eec\u8fdb\u4e00\u6b65\u6253\u9020\u4f18\u79c0\u7684\u54c1\u724c\uff0c\u65d7\u4e0b\u6295\u8d44\u7ec4\u5408\u5305\u62ec \uff1aAirbnb\uff0cAxel Springer\uff0cBarteca Holdings\uff0cKlarna\uff0cToo Faced Cosmetics\uff0cTory Burch\uff0cUber \u548c Zimmermann\u3002\u516c\u53f8\u5728\u7ebd\u7ea6\uff0c\u683c\u6797\u5a01\u6cbb\uff0c\u5e15\u6d1b\u963f\u5c14\u6258\uff0c\u5723\u4fdd\u7f57\uff0c\u58a8\u897f\u54e5\u57ce\uff0c\u4f26\u6566\uff0c\u6155\u5c3c\u9ed1\uff0c\u963f\u59c6\u65af\u7279\u4e39\uff0c\u5317\u4eac\uff0c\u5b5f\u4e70\uff0c\u9999\u6e2f\u548c\u65b0\u52a0\u5761\u7b49\u5730\u62e5\u6709\u8d85\u8fc7 100\u540d\u6295\u8d44\u65b9\u9762\u7684\u4e13\u5bb6\u3002General Atlantic\u8fd8\u62e5\u6709\u7f8e\u56fd\u54c1\u724c\u7ba1\u7406\u516c\u53f8 Authentic Brands Group \u7684\u80a1\u6743\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5173\u4e8e Glynn Capital<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Glynn Capital 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