{"id":97824,"date":"2019-11-04T22:19:43","date_gmt":"2019-11-04T14:19:43","guid":{"rendered":"http:\/\/www.htt.hk\/?p=97824"},"modified":"2019-11-04T22:19:43","modified_gmt":"2019-11-04T14:19:43","slug":"%e4%b8%89%e5%a4%a7%e8%bf%90%e5%8a%a8%e5%93%81%e7%89%8c%e6%a0%b8%e5%bf%83%e9%ab%98%e7%ae%a1%e5%87%a0%e4%b9%8e%e5%90%8c%e4%b8%80%e5%a4%a9%e5%ae%a3%e5%b8%83%e7%a6%bb%e8%81%8c","status":"publish","type":"post","link":"http:\/\/www.htt.hk\/?p=97824","title":{"rendered":"\u4e09\u5927\u8fd0\u52a8\u54c1\u724c\u6838\u5fc3\u9ad8\u7ba1\u51e0\u4e4e\u540c\u4e00\u5929\u5ba3\u5e03\u79bb\u804c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u521a\u8fc7\u53bb\u7684 10 \u6708\u5e95\uff0c\u6d88\u606f\u53c8\u91cd\u78c5\u3001\u6765\u5f97\u53c8\u9891\u7e41\u7684\u884c\u4e1a\u83ab\u8fc7\u4e8e\u8fd0\u52a8\u88c5\u5907\u884c\u4e1a\u4e86\uff0c10 \u6708 22 \u65e5\uff0cNIKE \u548c Under Armour \u4e24\u5927\u54c1\u724c\u5728\u540c\u4e00\u5929\u5ba3\u5e03\u4e86 CEO \u5373\u5c06\u79bb\u804c\u7684\u6d88\u606f\uff0c\u800c\u518d\u65e9\u4e00\u5929\uff0cadidas \u5168\u7403\u54c1\u724c\u603b\u76d1 Eric Liedtke \u4e5f\u786e\u5b9a\u5c06\u5728\u4eca\u5e74 12 \u6708 31 \u65e5\u79bb\u5f00\u3002\u4e09\u4f4d\u4e0d\u4ec5\u90fd\u8eab\u5c45\u9ad8\u4f4d\uff0c\u540c\u65f6\u4e5f\u90fd\u5728\u5404\u81ea\u516c\u53f8\u5446\u4e86\u975e\u5e38\u957f\u7684\u65f6\u95f4\u2014\u2014Parker \u5728 NIKE \u6709\u8db3\u8db3 40 \u5e74\u4e86\uff0cLiedtke \u4e5f\u5df2\u7ecf\u5728 adidas \u5446\u4e86 25 \u5e74\uff0c\u4f5c\u4e3a UA \u521b\u59cb\u4eba\u7684 Kevin Plank \u5c31\u4e0d\u7528\u591a\u8bf4\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/11\/1-6.jpg\" alt=\"\" class=\"wp-image-97825\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Parker \u5728 1979 \u5e74\u52a0\u5165 NIKE\uff0c\u5f53\u65f6\u7684\u8eab\u4efd\u662f\u7403\u978b\u8bbe\u8ba1\u5e08\uff0c\u4ed6\u5728 2006 \u5e74\u5750\u4e0a\u4e86 CEO \u7684\u4f4d\u7f6e\uff0c2016 \u5e74 Phil Knight \u9000\u4f11\u540e\uff0c\u4ed6\u6210\u4e3a\u4e86 NIKE \u8463\u4e8b\u4f1a\u4e3b\u5e2d\u3001\u603b\u88c1\u517c CEO\u3002\u5373\u4fbf\u5df2\u7ecf\u6210\u4e3a\u516c\u53f8\u638c\u95e8\u4eba\uff0cMark Parker \u4f9d\u65e7\u6ca1\u6709\u4e22\u6389\u8001\u672c\u884c\uff0c\u4ed6\u8fd8\u662f\u6d3b\u8dc3\u5728\u7403\u978b\u8bbe\u8ba1\u7684\u7b2c\u4e00\u7ebf\uff0c\u6bd4\u5982\u8ba9\u4eba\u6d25\u6d25\u4e50\u9053\u7684\u4ed6\u548c Tinker Hatfield\u3001\u85e4\u539f\u6d69\u5728 2002 \u5e74\u7ec4\u6210\u7684 HTM \u56e2\u961f\uff0c\u5728\u62e5\u6709\u6781\u5927\u81ea\u7531\u5ea6\u7684\u60c5\u51b5\u4e0b\u2014\u2014\u4e0d\u53d7\u65f6\u95f4\u3001\u9884\u7b97\u7b49\u9650\u5236\u2014\u2014\u4e09\u4f4d\u5927\u4f6c\u643a\u624b\u521b\u4f5c\u4e86\u4e00\u7cfb\u5217\u201c\u795e\u978b\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/11\/2-7.jpg\" alt=\"\" class=\"wp-image-97826\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u524d eBay \u603b\u88c1\u517c CEO\u3001\u73b0\u4e91\u670d\u52a1\u516c\u53f8 ServiceNow \u603b\u88c1\u517c CEO\u3001PayPal \u8463\u4e8b\u4f1a\u4e3b\u5e2d John Donahoe \u4f1a\u5728\u660e\u5e74 1 \u6708 13 \u65e5\u63a5\u66ff Mark Parker \u7684\u4f4d\u7f6e\uff0c\u5176\u5b9e\u4ed6\u5728 2014 \u5e74\u5c31\u5df2\u7ecf\u52a0\u5165\u4e86 NIKE \u8463\u4e8b\u4f1a\u3002Donahoe \u6b64\u524d\u7684\u5c65\u5386\u4e5f\u8ba9\u5916\u754c\u666e\u904d\u8ba4\u4e3a\u63a5\u4e0b\u6765 NIKE \u4f1a\u628a\u91cd\u5fc3\u5411\u6570\u5b57\u5316\u505a\u51fa\u66f4\u660e\u663e\u7684\u503e\u659c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/11\/3-5.jpg\" alt=\"\" class=\"wp-image-97827\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Parker\uff08\u5de6\uff09\u548c John Donahoe\uff08\u53f3\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mark Parker \u7684\u79bb\u5f00\u770b\u8d77\u6765\u6709\u4e9b\u7a81\u7136\uff0c\u751a\u81f3\u8ba9\u4e0d\u5c11\u7c89\u4e1d\u611f\u5230\u62c5\u5fc3\u3002\u60f3\u60f3\u5f53\u5e74 NIKE \u4e3a\u4e86\u7559 Mark Parker \u591a\u5e72 5 \u5e74\uff0c\u7ed9\u4e86\u4ed6\u4ef7\u503c 3000 \u4e07\u7f8e\u91d1\u7684\u80a1\u7968\uff0c\u5982\u4eca\u4ed6\u63d0\u524d\u79bb\u804c\uff0c\u5f88\u5bb9\u6613\u8ba9\u4eba\u53bb\u731c\u6d4b\u8fd9\u4e2d\u95f4\u662f\u5426\u53d1\u751f\u4e86\u4ec0\u4e48\u53d8\u6545\uff1f\u4e8b\u5b9e\u4e0a\u56f4\u7ed5 NIKE \u65f6\u6709\u4e00\u4e9b\u4e89\u8bae\u4e8b\u4ef6\u53d1\u751f\uff0c\u6bd4\u5982\u53bb\u5e74\u6027\u522b\u6b67\u89c6\u98ce\u6ce2\u5bfc\u81f4\u5305\u62ec Trevor Edwards\uff08\u539f\u6765\u7684\u201c\u4e8c\u628a\u624b\u201d\uff0c\u66fe\u88ab\u89c6\u4e3a Mark Parker 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\u8463\u4e8b\u4f1a\u5728\u8fc7\u53bb\u51e0\u4e2a\u6708\u7684\u65f6\u95f4\u91cc\u4e00\u76f4\u5728\u7814\u7a76\u63a5\u73ed\u4eba\u8ba1\u5212\uff0c\u8fd9\u5e76\u4e0d\u662f\u4e00\u4e2a\u4ed3\u4fc3\u7684\u51b3\u5b9a\u3002\u53e6\u5916\uff0c\u660e\u5e74\u4ed6\u5378\u4efb\u540e\u8fd8\u5c06\u7ee7\u7eed\u62c5\u4efb\u8463\u4e8b\u4f1a\u7684\u6267\u884c\u4e3b\u5e2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u76f8\u6bd4\u5728\u7c89\u4e1d\u5708\u5b50\u5f53\u4e2d\u5f15\u53d1\u7684\u9707\u8361\uff0c\u5e02\u573a\u7684\u53cd\u5e94\u5012\u662f\u975e\u5e38\u5e73\u9759\uff0cMark Parker \u79bb\u804c\u6d88\u606f\u516c\u5e03\u540e NIKE \u80a1\u4ef7\u6ce2\u52a8\u5e76\u4e0d\u5927\u3002\u800c\u53cd\u89c2\u53e6\u4e00\u8fb9\uff0c\u521b\u59cb\u4eba Kevin Plank \u5373\u5c06\u79bb\u804c\u7684\u6d88\u606f\u516c\u5e03\u540e\uff0cUnder Armour \u80a1\u4ef7\u53cd\u800c\u662f\u5e94\u58f0\u4e0a\u6da8\uff0c\u5f53\u5929\u6536\u76d8\u4ef7\u8f83\u524d\u4e00\u4e2a\u4ea4\u6613\u65e5\u4e0a\u6da8\u7ea6 6.88%\uff0c\u8fd9\u7b80\u76f4\u53ef\u4ee5\u8bf4\u662f\u4f17\u671b\u6240\u5f52\u7684\u4e8b\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/11\/4-6.jpg\" alt=\"\" class=\"wp-image-97828\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">UA \u521b\u59cb\u4eba Kevin Plank<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plank \u5728 1996 \u5e74\u521b\u7acb\u4e86 UA\uff0c\u54c1\u724c\u5728 2005 \u5e74\u4e0a\u5e02\u3002\u5728\u9500\u552e\u989d\u589e\u901f\u8fde\u7eed 26 \u4e2a\u5b63\u5ea6\u8d85\u8fc7 20% \u7684\u68a6\u5e7b\u7ecf\u5386\u4e4b\u540e\uff0c2017 \u5e74\u5f00\u59cb\u54c1\u724c\u5c31\u9677\u5165\u4e86\u53d1\u5c55\u56f0\u5883\u3002\u5f53\u4e0b\u8fd0\u52a8\u670d\u9970\u5e02\u573a\u7ade\u4e89\u53c8\u5f02\u5e38\u6fc0\u70c8\uff0c\u906d\u9047\u5185\u5fe7\u5916\u60a3\u7684 UA \u81f3\u4eca\u8fd8\u6ca1\u6709\u771f\u6b63\u7f13\u8fc7\u6765\uff08\u5e93\u91cc\u8fd9\u65f6\u5019\u8fd8\u9aa8\u6298\u4e86\uff0c\u771f\u662f\u201c\u5c4b\u6f0f\u504f\u9022\u8fde\u591c\u96e8\u201d\uff09\u3002\u4eca\u5e74 7 \u6708\u5e95 UA \u53d1\u5e03\u4e86 2019 \u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u8d22\u62a5\uff0c\u9500\u552e\u989d\u589e\u5e45\u4e0d\u660e\u663e\uff0c\u516c\u53f8\u4e0b\u8c03\u4e86\u5168\u5e74\u9884\u671f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece 2017 \u5e74\u5f00\u59cb UA \u5c31\u542f\u52a8\u4e86\u91cd\u7ec4\uff0c\u4f46\u663e\u7136\u6ca1\u6709\u6536\u5230\u7406\u60f3\u7684\u6548\u679c\u3002\u5728\u6b64\u4e4b\u524d\u5916\u754c\u5c31\u666e\u904d\u8ba4\u4e3a\uff0cPlank \u6709\u5f88\u5927\u7684\u53ef\u80fd\u4f1a\u79bb\u5f00\u81ea\u5df1\u521b\u7acb\u7684\u54c1\u724c\u3002\u4e0d\u8fc7\u4ece CEO \u7684\u4f4d\u7f6e\u9000\u4e0b\u6765\u4e4b\u540e\uff0cPlank \u4f1a\u7ee7\u7eed\u4ee5\u6267\u884c\u4e3b\u5e2d\u7684\u8eab\u4efd\u9886\u5bfc\u8463\u4e8b\u4f1a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Plank \u7684\u7ee7\u4efb\u8005\u662f\u4ece\u5185\u90e8\u63d0\u62d4\u7684\uff0c\u73b0\u4efb COO Patrik Frisk \u5c06\u5728\u660e\u5e74 1 \u6708 1 \u65e5\u51fa\u4efb CEO \u5e76\u4f1a\u52a0\u5165\u8463\u4e8b\u4f1a\u3002Frisk \u5728 2017 \u5e74 7 \u6708\u52a0\u5165 UA\uff0c\u6b64\u524d\u4ed6\u662f\u52a0\u62ff\u5927\u978b\u5c65\u96c6\u56e2 Aldo Group \u7684 CEO\uff0c\u518d\u4e4b\u524d Frisk \u66fe\u5728 The North Face\u3001Timberland \u7b49\u54c1\u724c\u7684\u6bcd\u516c\u53f8 VF \u62c5\u4efb\u8fc7\u591a\u4e2a\u91cd\u8981\u804c\u4f4d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/11\/5-4.jpg\" alt=\"\" class=\"wp-image-97829\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Kevin Plank\uff08\u53f3\uff09\u548c\u4ed6\u7684\u7ee7\u4efb\u8005 Patrik Frisk\uff08\u5de6\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">adidas \u5168\u7403\u54c1\u724c\u603b\u76d1 Eric Liedtke \u5c06\u5728 12 \u6708 31 \u65e5\u79bb\u804c\uff0c\u4ed6\u7684\u79bb\u5f00\u81f3\u5c11\u660e\u9762\u4e0a\u5219\u66f4\u63a5\u8fd1\u4e8e\u4e2a\u4eba\u9009\u62e9\u3002\u4ed6\u5728\u58f0\u660e\u4e2d\u8868\u793a\u81ea\u5df1\u5df2\u7ecf\u5728 adidas \u5de5\u4f5c 25 \u5e74\u4e86\uff0c\u662f\u65f6\u5019\u53bb\u5c1d\u8bd5\u4e00\u4e9b\u65b0\u9879\u76ee\u4e86\u3002\u800c adidas \u4e5f\u5c06\u5728 2021 \u5e74\u5f00\u542f\u65b0\u7684\u6218\u7565\u5468\u671f\uff0cLiedtke \u5728\u8fd9\u4e2a\u65f6\u95f4\u70b9\u79bb\u5f00\uff0c\u4e5f\u53ef\u4ee5\u786e\u4fdd\u4ed6\u7684\u7ee7\u4efb\u8005\u6709\u8db3\u591f\u7684\u65f6\u95f4\u878d\u5165\u54c1\u724c\u4e0b\u4e00\u4e2a\u6218\u7565\u5468\u671f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u8fc7 Eric Liedtke \u7684\u79bb\u804c\u4e5f\u5f88\u5bb9\u6613\u8ba9\u4eba\u8054\u60f3\u5230\u6700\u8fd1\u5173\u4e8e adidas \u5728\u54c1\u724c\u5efa\u8bbe\u65b9\u9762\u7684\u8ba8\u8bba\u3002\u4e0a\u5468 MarketingWeek \u62a5\u9053\u4e86 adidas \u5168\u7403\u5a92\u4ecb\u603b\u76d1 Simon Peel \u7684\u89c2\u70b9\uff0c\u201c\u6211\u4eec\u5728\u6570\u5b57\u8425\u9500\u9886\u57df\u8fdb\u884c\u4e86\u8fc7\u5ea6\u6295\u653e\u201d\uff0c\u7b80\u5355\u5730\u8bf4\u5c31\u662f adidas \u5728\u53cd\u7701\u81ea\u5df1\u8fc7\u591a\u5173\u6ce8\u5e02\u573a\u8425\u9500\u7684\u6548\u679c\u800c\u5ffd\u7565\u4e86\u54c1\u724c\u5efa\u8bbe\uff0c\u800c\u77ed\u671f\u7684\u6548\u76ca\u5f80\u5f80\u6709\u8db3\u591f\u5927\u7684\u8bf1\u60d1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728 Eric Liedtke \u79bb\u5f00\u4e4b\u540e\uff0c\u73b0\u4efb Gant CEO \u7684 Brian Grevy \u5c06\u4f1a\u56de\u5f52 adidas \u52a0\u5165\u8463\u4e8b\u4f1a\uff0c\u6b64\u524d\u4ed6\u66fe\u5728 adidas \u5de5\u4f5c\u4e86\u5c06\u8fd1\u6709 12 \u5e74\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/11\/6-4-1024x682.jpg\" alt=\"\" class=\"wp-image-97830\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Eric Liedtke \u548c Kanye\u3002\u6444\u5f71\uff1aJonathan Leibson<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6216\u8bb8\u8fd9\u53ef\u4ee5\u8ba9\u4eba\u671f\u5f85\u8fd9\u662f adidas \u53cd\u601d\u81ea\u5df1\u54c1\u724c\u5efa\u8bbe\u65b9\u9762\u7684\u95ee\u9898\u5e76\u4f5c\u51fa\u6539\u53d8\u7684\u7b2c\u4e00\u6b65\uff0c\u800c\u4ece\u8fd9\u4e2a\u89d2\u5ea6\u6765\u770b\uff0c\u8fd9\u6837\u7684\u9ad8\u5c42\u66f4\u66ff\u5176\u5b9e\u4e5f\u6ca1\u6709\u4efb\u4f55\u95ee\u9898\u2014\u2014\u5176\u5b9e\u4e0d\u53ea\u662f 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