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<\/p>\n\n\n\n

\u6bcf\u5e74\u611f\u6069\u8282\u540e\u7684\u7b2c\u4e00\u4e2a\u661f\u671f\u4e94\u88ab\u79f0\u4e3a\u201c\u9ed1\u8272\u661f\u671f\u4e94\u201d\uff0c\u6807\u5fd7\u7740\u7f8e\u56fd\u5e74\u5e95\u8d2d\u7269\u5b63\u62c9\u5f00\u5e37\u5e55\u3002\u5bf9\u4e8e\u7f8e\u56fd\u7684\u767e\u8d27\u516c\u53f8\u6765\u8bf4\uff0c\u201c\u9ed1\u4e94\u201d\u662f\u4ed6\u4eec\u4e00\u5e74\u4e00\u5ea6\u63a8\u52a8\u9500\u552e\u7684\u91cd\u8981\u673a\u4f1a\uff0c\u4f46\u7531\u4e8e\u7535\u5b50\u5546\u52a1\u548c\u4e00\u4e9b\u65b0\u5174\u7ade\u4e89\u5bf9\u624b\u7684\u51b2\u51fb\uff0c\u767e\u8d27\u516c\u53f8\u7684\u201c\u9ed1\u4e94\u201d\u8425\u9500\u6d3b\u52a8\u6b63\u5728\u9010\u6e10\u5931\u53bb\u4f5c\u7528\u3002\u5c3d\u7ba1\u4ed6\u4eec\u4e89\u76f8\u5728\u8282\u65e5\u6a71\u7a97\u91cc\u5927\u505a\u6587\u7ae0\u3001\u4e3e\u884c\u76db\u5927\u7684\u5e86\u795d\u6d3b\u52a8\uff0c\u751a\u81f3\u4e0e\u4e3b\u6d41\u5a92\u4f53\u5408\u4f5c\uff0c\u4e5f\u65e0\u6cd5\u963b\u6b62\u5ba2\u6d41\u91cf\u8fdb\u4e00\u6b65\u4e0b\u964d\u3002<\/p>\n\n\n\n

\u4eca\u5e74\u7684\u201c\u9ed1\u4e94\u201d\uff0811\u670829\u65e5\uff09\u5230\u6765\u4e4b\u524d\uff0cDeloitte\uff08\u5fb7\u52e4\uff09\u53d1\u5e03\u4e86\u4e00\u9879\u8c03\u67e5\u7ed3\u679c\uff1a79%\u7684\u7f8e\u56fd\u53d7\u8bbf\u8005\u8ba1\u5212\u5728\u4e3a\u671f\u4e94\u5929\u7684\u5468\u672b\u5047\u671f\u8d2d\u7269\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u9ad8\u4e8e\u53bb\u5e74\u3002\u6bcf\u6237\u652f\u51fa\u9884\u4f30\u4e3a415\u7f8e\u5143\uff0c\u4e0e\u53bb\u5e74\u8282\u524d\u7684\u9884\u4f30\u76f8\u4f3c\u3002\u53d7\u8bbf\u8005\u8ba1\u5212\u5c0653%\u7684\u652f\u51fa\u7528\u4e8e\u7ebf\u4e0a\u8d2d\u7269\uff0c43%\u7528\u4e8e\u5b9e\u4f53\u5e97\u8d2d\u7269\u300264%\u7684\u53d7\u8bbf\u8005\u8ba1\u5212\u5728 Target Corp.\uff08\u5854\u5409\u7279\uff09\u548c Walmart Inc.\uff08\u6c83\u5c14\u739b\uff09\u7b49\u5927\u578b\u5356\u573a\u8d2d\u7269\uff0c54%\u8ba1\u5212\u5728\u7ebf\u4e0a\u8d2d\u7269\uff0c\u4ec532%\u7684\u4eba\u8ba1\u5212\u53bb\u4f20\u7edf\u7684\u767e\u8d27\u5546\u5e97\u3002<\/p>\n\n\n\n

11\u670829\u65e5\u201c\u9ed1\u4e94\u201d\u5f53\u5929\uff0c\u5728\u7ebd\u7ea6\uff0c\u767e\u8d27\u516c\u53f8 Bloomingdale \u2018s \u5728\u5217\u514b\u661f\u6566\u5927\u9053(Lexington Avenue)\u4e3e\u529e\u4e86\u4e00\u573a\u5927\u578b\u97f3\u4e50\u6f14\u51fa\uff0c\u9080\u8bf7\u6b4c\u624bJohn Legend\u5728\u5bd2\u51b7\u7684\u591c\u665a\u4e3a\u5546\u5e97\u5916\u7684\u6570\u767e\u540d\u89c2\u4f17\u6f14\u5531\u3002Bloomingdale \u2018s\u8fd8\u5728\u5b83\u8457\u540d\u7684\u5546\u5e97\u6a71\u7a97\u4e2d\u5e03\u7f6e\u4e86\u4e00\u5957\u592a\u7a7a\u4e3b\u9898\u7684\u5047\u65e5\u5e03\u5c55\uff0c\u88c5\u9970\u6709\u9713\u8679\u706f\u661f\u4e91\u3001\u673a\u5668\u4eba\u548c\u7a7f\u7740\u672a\u6765\u4e3b\u4e49\u65f6\u88c5\u7684\u6a21\u7279\u3002<\/p>\n\n\n\n

\u5728\u51e0\u5341\u4e2a\u8857\u533a\u4e4b\u5916\uff0cMacy\u2019s\uff08\u6885\u897f\u767e\u8d27)\u4ee5\u7ecf\u5178\u7684\u5723\u8bde\u8001\u4eba\u548c\u9a6f\u9e7f\u5438\u5f15\u6d88\u8d39\u8005\u3002Macy\u2019s\u5728\u5168\u7f8e\u56fd\u7684700\u5bb6\u767e\u8d27\u5546\u5e97\u90fd\u5f00\u5c55\u4e86\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n

\u7cbe\u54c1\u767e\u8d27\u5e97 Saks Fifth Avenue \u4e0eDisney\uff08\u8fea\u58eb\u5c3c\uff09\u53ca\u5176\u521a\u521a\u4e0a\u6620\u7684\u52a8\u753b\u5927\u7247\u300aFrozen 2\uff08\u51b0\u96ea\u5947\u7f182\uff09\u300b\u8054\u624b\uff0c\u62bc\u6ce8\u52a8\u753b\u89d2\u8272Elsa\u80fd\u4e3a\u8fd9\u5ea7\u4ef7\u503c\u66b4\u8dcc\u8fd160%\u7684\u5efa\u7b51\u8d4b\u4e88\u9b54\u529b\u3002Saks Fifth Avenue\u751a\u81f3\u5e26\u6765\u4e86Elsa\u7684\u58f0\u97f3\uff0c\u4ed6\u4eec\u9080\u8bf7Elsa\u7684\u914d\u97f3\u8005Idina Menzel\u5531\u4e86\u51e0\u9996\u6b4c\uff0c\u7136\u540e\u7528\u70df\u82b1\u7167\u4eae\u4e86\u57ce\u5e02\u7684\u5929\u7a7a\u3002Saks Fifth Avenue\u65d7\u8230\u5e97\u8017\u8d442.5\u4ebf\u7f8e\u5143\u7684\u7ffb\u65b0\u5de5\u7a0b\u5373\u5c06\u7ed3\u675f\u3002<\/p>\n\n\n\n

\u5962\u4f88\u54c1\u767e\u8d27 Bergdorf Goodman \u4e5f\u5728\u7ebd\u7ea6\u7b2c\u4e94\u5927\u9053\uff08Fifth Avenue\uff09\u5c55\u793a\u4e86\u8282\u65e5\u76db\u88c5\uff0c\u5e26\u6709\u5176\u4e00\u8d2f\u7684\u5938\u5f20\u827a\u672f\u611f\u3002Bergdorf Goodman\u79f0\u8fd9\u6b21\u5c55\u89c8\u7b79\u5907\u4e86\u4e00\u5e74\uff0c\u5448\u73b0\u4e86\u4ed6\u4eec\u201c\u5907\u53d7\u8d5e\u8a89\u7684\u5e7b\u60f3\u4f20\u7edf\u201d\u3002\u6d3b\u52a8\u5c55\u51fa\u4e86\u4e00\u53f0\u8ff7\u5e7b\u5f39\u7403\u673a\u3001\u4e00\u5ea7\u96d5\u5851\u82b1\u56ed\u548c\u4e00\u573a\u6000\u65e7\u7761\u8863\u6d3e\u5bf9\u3002<\/p>\n\n\n\n

\u7531\u4e8ePolo Ralph Lauren\u3001Tommy Hilfiger\u3001Henri Bendel \u548c Massimo Dutti \u7b49\u54c1\u724c\u95e8\u5e97\u7684\u5173\u95ed\uff0c\u7ebd\u7ea6\u7b2c\u4e94\u5927\u9053\u6709\u51e0\u5bb6\u5e97\u9762\u7a7a\u7f6e\u7740\u3002\u4e3a\u4e86\u63a9\u76d6\u8427\u6761\u7684\u666f\u8c61\uff0c\u4ee3\u8868\u8fd9\u6761\u8857\u591a\u6570\u96f6\u552e\u5546\u6237\u7684\u7b2c\u4e94\u5927\u9053\u534f\u4f1a (the Fifth Avenue Association) \u5728\u7a7a\u7f6e\u7684\u6a71\u7a97\u91cc\u6446\u4e0a\u4e86\u8282\u65e5\u9648\u5217\u54c1\u3002<\/p>\n\n\n\n

\u7ebd\u7ea6\u6700\u65b0\u5f00\u4e1a\u7684\u4e24\u5bb6\u9ad8\u7aef\u767e\u8d27 Nordstrom \u548c Neiman Marcus \u6ca1\u6709\u4e34\u8857\u7684\u6a71\u7a97\uff0c\u4f46\u4ed6\u4eec\u8fd8\u662f\u8bbe\u6cd5\u5e03\u7f6e\u4e86\u4e00\u4e9b\u8282\u65e5\u88c5\u9970\u3002\u4eca\u5e7410\u6708\uff0cNordstrom\u5728\u4e2d\u592e\u516c\u56ed (Central Park) \u9644\u8fd1\u4e00\u5ea7\u65b0\u6469\u5929\u5927\u697c\u5185\u5f00\u8bbe\u4e86\u4e00\u5bb6\u65d7\u8230\u5e97\u3002\u8fd9\u5bb6\u5e97\u4ee5\u65af\u582a\u7684\u7eb3\u7ef4\u4e9a\u98ce\u683c\u4e3a\u4e3b\u9898\uff0c\u89c4\u6a21\u7279\u522b\u5927\u3002\u4e3a\u4e86\u8fce\u63a5\u201c\u9ed1\u4e94\u201d\u8fd9\u5bb6\u65d7\u8230\u5e97\u5e03\u7f6e\u4e86700\u591a\u4ef6\u88c5\u9970\u54c1\u3001120\u68f5\u6811\u548c150\u4e2a\u679d\u5f62\u540a\u706f\uff0c\u5e76\u5728\u4e66\u4e0a\u6302\u6ee1\u4e86\u96ea\u82b1\u3001\u8721\u70db\u548c\u82b1\u73af\u3002<\/p>\n\n\n\n

\u6709\u4eba\u5927\u5f20\u65d7\u9f13\u5730\u5f00\u4e1a\uff0c\u4e5f\u6709\u4eba\u9eef\u7136\u79bb\u573a\u3002\u53bb\u5e74\uff0c\u62e5\u6709\u767e\u5e74\u5386\u53f2\u7684\u8001\u724c\u5962\u4f88\u54c1\u767e\u8d27Lord & Taylor\u5173\u95ed\u4e8623\u5bb6\u8fde\u9501\u5e97\uff0c\u5305\u62ec\u4f4d\u4e8e\u7ebd\u7ea6\u7b2c\u4e94\u5927\u9053\u7684\u65d7\u8230\u5e97\u3002<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u96f6\u552e\u7814\u7a76\u516c\u53f8 Customer Growth Partners \u603b\u88c1 Craig Johnson \u5728\u201c\u9ed1\u4e94\u201d\u5f53\u5929\u4f30\u8ba1\uff0c\u7f8e\u56fd\u6d88\u8d39\u8005\u201c\u9ed1\u4e94\u201d\u7684\u6d88\u8d39\u603b\u989d\u5927\u7ea6\u4e3a320\u4ebf\u7f8e\u5143\uff0c\u5176\u4e2d70\u4ebf\u81f380\u4ebf\u7f8e\u5143\u6765\u81ea\u7ebf\u4e0a\u9500\u552e\u3002Adobe Analytics \u62a5\u544a\u79f0\uff0c\u7f8e\u56fd\u201c\u9ed1\u4e94\u201d\u5f53\u5929\u7684\u5728\u7ebf\u652f\u51fa\u540c\u6bd4\u589e\u957f\u4e86\u7ea619%\uff0c\u8fbe\u523074\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u663e\u7136\u7535\u5b50\u5546\u52a1\u5bf9\u767e\u8d27\u5546\u5e97\u9020\u6210\u4e86\u5de8\u5927\u51b2\u51fb\u3002Ulta Beauty\u548cSephora\u7b49\u7f8e\u5986\u8fde\u9501\u96f6\u552e\u5546\u7684\u5d1b\u8d77\u4e5f\u6253\u51fb\u4e86\u767e\u8d27\u5546\u5e97\u7684\u7f8e\u5986\u4e1a\u52a1\u3002\u800c\u5168\u4ef7\u670d\u88c5\u5219\u88ab\u6298\u6263\u5546\u5e97\u53d6\u4ee3\uff0c\u6bd4\u5982\u6298\u6263\u96f6\u552e\u5546 TJ Maxx \u548c\u4e8c\u624b\u5962\u4f88\u54c1\u5bc4\u552e\u5e73\u53f0The Real Real\u3002<\/p>\n\n\n\n

\u8001\u724c\u5962\u4f88\u54c1\u767e\u8d27 Barneys New York \u4eca\u5e74\u201c\u9ed1\u4e94\u201d\u5c06\u63a8\u51fa\u53f2\u4e0a\u6700\u9ad8\u6298\u6263\u529b\u5ea6\uff0c\u9664\u4e86LVMH \u96c6\u56e2\u65d7\u4e0b\u54c1\u724c\u5546\u54c1\u5916\uff0c\u5b9e\u4f53\u5e97\u5185\u5176\u4ed6\u6240\u6709\u4ea7\u54c1\u90fd\u6709\u516d\u4e94\u6298\u6216\u4e03\u6298\u4f18\u60e0\uff0c\u529b\u5ea6\u8981\u6bd4\u6b64\u524d\u7684\u4e5d\u6298\u6216\u4e5d\u4e94\u6298\u5927\u5f97\u591a\uff0c\u6216\u8bb8\u662f\u8981\u8f7b\u88c5\u8fce\u63a5\u65b0\u4e1c\u5bb6\u7684\u5927\u5e45\u5173\u5e97\u4e3e\u63aa\u3002\u8fd9\u91cc\u66fe\u7ecf\u662f\u7ebd\u7ea6\u68a6\u5bd0\u4ee5\u6c42\u7684\u5962\u4f88\u54c1\u6bbf\u5802\uff0c\u4f46\u73b0\u5728\u6a71\u7a97\u91cc\u6ca1\u6709\u8282\u65e5\u6b22\u4e50\u7684\u6c14\u6c1b\uff0c\u53d6\u800c\u4ee3\u4e4b\u7684\u662f\u4e00\u4e9b\u5199\u7740\u201c\u6e05\u4ed3\u7529\u5356\u201d\u7684\u523a\u773c\u6807\u724c\u3002<\/p>\n\n\n\n

Forrester Research\u96f6\u552e\u5206\u6790\u5e08 Sucharita Kodali \u8bc4\u8bba\u9053\uff1a\u201c\u4ece\u5386\u53f2\u4e0a\u770b\uff0c\u767e\u8d27\u5546\u5e97\u6700\u5177\u5f71\u54cd\u529b\u7684\u65f6\u5019\u662f70\u5e74\u4ee3\u548c80\u5e74\u4ee3\uff0c\u73b0\u5728\u4ed6\u4eec\u6b63\u9010\u6e10\u8870\u5fae\uff0c\u56e0\u6b64\u2018\u9ed1\u4e94\u2019\u6210\u4e86\u4ed6\u4eec\u7684\u6551\u547d\u7a3b\u8349\u3002\u4f46\u73b0\u5728\uff0c\u767e\u8d27\u5546\u5e97\u4e0d\u5f97\u4e0d\u8003\u8651\uff0c\u2018\u9ed1\u4e94\u2019\u5bf9\u4ed6\u4eec\u6765\u8bf4\u7a76\u7adf\u610f\u5473\u7740\u4ec0\u4e48\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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