{"id":101625,"date":"2020-01-09T22:06:14","date_gmt":"2020-01-09T14:06:14","guid":{"rendered":"http:\/\/www.htt.hk\/?p=101625"},"modified":"2020-01-09T22:06:14","modified_gmt":"2020-01-09T14:06:14","slug":"%e7%be%8a%e6%af%9b%e9%9e%8b%e8%b5%b7%e5%ae%b6%e7%9a%84-allbirds-%e5%ae%8c%e6%88%90d%e8%bd%ae%e8%9e%8d%e8%b5%84","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=101625","title":{"rendered":"\u201c\u7f8a\u6bdb\u978b\u201d\u8d77\u5bb6\u7684 Allbirds \u5b8c\u6210D\u8f6e\u878d\u8d44"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e7\u91d1\u5c71\u521b\u65b0\u978b\u5c65\u54c1\u724c Allbirds \u65e5\u524d\u5ba3\u5e03\uff0c\u7531 Baillie Gifford \u548c Fidelity Management &amp; Research \u9886\u6295\u7684 D\u8f6e\u878d\u8d44\u5df2\u63a5\u8fd1\u5c3e\u58f0\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u6307\u51fa\uff0c\u672c\u8f6e\u878d\u8d44\u5c06\u91cd\u70b9\u7528\u4e8e\u6750\u6599\u7814\u53d1\uff0c\u5e76\u63a8\u52a8\u53ef\u6301\u7eed\u6280\u672f\u65b9\u6848\u7684\u521b\u65b0\uff0c\u8fdb\u4e00\u6b65\u964d\u4f4e\u54c1\u724c\u5bf9\u73af\u5883\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Tim Brown \u6307\u51fa\uff1a\u201c\u4e0e\u4f20\u7edf\u4f01\u4e1a\u4e0d\u540c\uff0c\u6211\u4eec\u5efa\u7acb Allbirds \u7684\u521d\u8877\u662f\u50cf\u2018\u6811\u2019\u4e00\u6837\u8fd0\u8425\u4f01\u4e1a \u2014\u2014\u66f4\u591a\u5730\u56de\u62a5\u5730\u7403\uff0c\u800c\u4e0d\u662f\u4e00\u5473\u7d22\u53d6\u3002\u5982\u4eca\uff0c\u65e0\u8bba\u89c4\u6a21\u5927\u5c0f\uff0c\u4efb\u4f55\u54c1\u724c\u90fd\u53ef\u4ee5\u5f00\u59cb\u8ba1\u7b97\u548c\u79ef\u6781\u5730\u51cf\u5c11\u78b3\u8db3\u8ff9\uff0c\u5e76\u5728\u2018\u78b3\u4e2d\u548c\u2019\u8fc7\u7a0b\u4e2d\u901a\u8fc7\u78b3\u4fe1\u7528\u989d\u5ea6\u62b5\u6d88\u5176\u9020\u6210\u7684\u6c61\u67d3\u3002\u5982\u679c\u6bcf\u5bb6\u4f01\u4e1a\u90fd\u613f\u610f\u63a5\u53d7\u8fd9\u4e00\u6311\u6218\uff0c \u6211\u4eec\u5c06\u4e0d\u5fc5\u518d\u8fc7\u591a\u63a2\u8ba8\u6c14\u5019\u53d8\u5316\u5e26\u6765\u7684\u707e\u96be\u6027\u540e\u679c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u6307\u51fa\uff0c\u5728\u6574\u4e2a\u4e1a\u52a1\u672a\u6765\u7684\u6295\u8d44\u4e2d\uff0cD \u8f6e\u878d\u8d44\u8d44\u91d1\u5c06\u7528\u4e8e\u4e3a\u6c14\u5019\u5371\u673a\u63d0\u4f9b\u79ef\u6781\u7684\u53ef\u6301\u7eed\u89e3\u51b3\u65b9\u6848\uff0c\u4f8b\u5982\u518d\u751f\u519c\u4e1a\uff0c\u6574\u4e2a\u516c\u53f8\u4f9b\u5e94\u94fe\u4e2d\u7684\u53ef\u518d\u751f\u80fd\u6e90\uff0c\u4ee5\u53ca\u539f\u59cb\u5851\u6599\u7684\u6d88\u9664\u7b49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8054\u5408\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Joey Zwillinger \u8868\u793a\uff1a\u201c\u663e\u7136\uff0c\u6d88\u8d39\u8005\u5f88\u91cd\u89c6\u5e73\u8861\u73af\u4fdd\u548c\u5229\u6da6\u7684\u4f01\u4e1a\uff0c\u6211\u4eec\u4e5f\u8ba4\u4e3a\u5546\u4e1a\u5e94\u5f53\u9886\u5bfc\u89e3\u51b3\u8fd9\u4e9b\u8bae\u9898\uff0c\u5e76\u5c06\u56e0\u5b9e\u8df5\u800c\u83b7\u5f97\u56de\u62a5\u3002Allbirds \u5e76\u4e0d\u53ea\u662f\u5c06\u73af\u4fdd\u5b9e\u8df5\u548c\u4ea7\u54c1\u89c6\u4e3a\u9644\u52a0\u8981\u7d20\uff0c\u4f5c\u4e3a\u4e00\u5bb6\u516c\u76ca\u6027\u4f01\u4e1a\uff0c\u6211\u4eec\u5bf9\u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5173\u6ce8\u548c\u5b9e\u8df5\uff0c\u81ea\u521b\u7acb\u4e4b\u521d\u4fbf\u878d\u5165\u5230\u4e86\u516c\u53f8\u7684\u6bcf\u4e00\u4e2a\u73af\u8282 \u4e2d\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/01\/2-1-1024x572.png\" alt=\"\" class=\"wp-image-101626\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u521b\u7acb\u8d77\uff0cAllbirds \u4e00\u76f4\u5728\u8ba1\u7b97\u548c\u51cf\u5c11\u4f01\u4e1a\u7684\u78b3\u8db3\u8ff9\u5e76\u901a\u8fc7\u78b3\u4fe1\u7528\u62b5\u9500\u5176\u5269\u4f59\u5f71\u54cd\uff0c\u91cd\u70b9\u5173\u6ce8\u5982\u4f55\u901a\u8fc7\u521b\u65b0\u73af\u4fdd\u6750\u6599\uff0c\u66ff\u4ee3\u670d\u88c5\u548c\u978b\u7c7b\u4e2d\u88ab\u6ee5\u7528\u7684\u77f3\u6cb9\u57fa\u539f\u6750\u6599\u3002\u54c1\u724c\u7684\u6545\u4e8b\u59cb\u4e8e\u65b0\u897f\u5170\u7f8e\u5229\u5974\u7f8a\u6bdb\uff0c\u6b64\u540e\u53c8\u5f00\u53d1\u4e86\u5357\u975e\u6849\u6811\u7ea4\u7ef4\u9488\u7ec7\u9762\u6599\uff0c\u4ee5\u53ca\u5df4\u897f\u7518\u8517\u63d0\u53d6\u7269\u5236\u6210\u7684\u7eff\u8272 EVA \u978b\u5e95\u6750\u6599\uff0c\u5e76\u5c06\u5176\u5f00\u6e90\uff0c\u4f9b\u5305\u62ec\u7ade\u4e89\u5bf9\u624b\u5728\u5185\u7684\u6240\u6709\u4eba\u4f7f\u7528\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joey Zwillinger 2019\u5e74\u5728\u63a5\u53d7\u300a\u534e\u4e3d\u5fd7\u300b\u4e13\u8bbf\u65f6\u8868\u793a\uff1a\u201c\u5f88\u591a\u540c\u884c\u628a\u978b\u7684\u521b\u65b0\u91cd\u70b9\u653e\u5728\u5916\u89c2\u4e0a\uff0c\u7528\u82b1\u54e8\u7684\u8bbe\u8ba1\u5438\u5f15\u6d88\u8d39\u8005\u3002\u6211\u4eec\u7684\u521b\u65b0\u6070\u6070\u76f8\u53cd\uff0c\u53bb\u6389\u6240\u6709\u4e0d\u5fc5\u8981\u7684\u4e1c\u897f\uff0c\u5316\u7e41\u4e3a\u7b80\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54c1\u724c\u5df2\u7ecf\u83b7\u5f97\u7f8e\u56fd\u975e\u8425\u5229\u7ec4\u7ec7 B Lab \u9881\u53d1\u7684\u7b2c\u4e09\u65b9\u8ba4\u8bc1\u7684\u5171\u76ca\u8425\u5229\u4f01\u4e1a B Corp \u8ba4\u8bc1\u3002\u83b7\u5f97 B Corp \u8ba4\u8bc1\u8868\u660e\uff0c\u4f01\u4e1a\u5728\u793e\u4f1a\u548c\u73af\u5883\u6548\u76ca\u3001\u900f\u660e\u5ea6\u53ca\u6cd5\u5f8b\u8d23\u4efb\u65b9\u9762\u90fd\u8fbe\u5230\u4e86\u6700\u9ad8\u6807\u51c6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Allbirds \u8868\u793a\uff0c\u5728\u978b\u7c7b\u4e1a\u52a1\u4e2d\uff0c\u54c1\u724c\u4e00\u76f4\u5bfb\u6c42\u5b9e\u73b0\u6700\u4f4e\u7684\u78b3\u6392\u653e\u91cf\uff0c\u5e76\u843d\u5b9e\u5728\u6bcf\u4e00\u53cc\u978b\u7684\u8bde\u751f\u4e0a\u3002\u54c1\u724c\u5df2\u901a\u8fc7\u751f\u547d\u5468\u671f\u8bc4\u4f30\uff08Life Cycle Assessment\uff0c\u7b80\u79f0 LCA\uff09\u6765\u4e25\u5bc6\u8861\u91cf\u4e1a\u52a1\u548c\u4f9b\u5e94\u94fe\u5404\u73af\u8282\u5bf9\u73af\u5883\u7684\u5f71\u54cd\u30022019 \u5e74\uff0cAllbirds \u8fd8\u5f00\u59cb\u81ea\u884c\u5f81\u6536\u78b3\u7a0e\uff0c\u4ee5\u5b9e\u73b0 100%\u78b3\u4e2d\u548c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba3\u5e03\u65b0\u4e00\u8f6e\u878d\u8d44\u7684\u540c\u65f6\uff0cAllbirds \u8fd8\u5ba3\u5e03\uff0c2020 \u5e741\u670810\u65e5\uff0c\u5c06\u5728\u4e1c\u4eac\u539f\u5bbf\u5f00\u8bbe\u65e5\u672c\u9996\u5bb6\u6982\u5ff5\u5e97\u3002\u95e8\u5e97\u5185\u7684\u6240\u6709 Allbirds \u5355\u54c1\u90fd\u4f1a\u6309\u7cfb\u5217\u8fdb\u884c\u4e3b\u9898\u9648\u5217\uff0c\u5c55\u793a\u51fa\u54c1\u724c\u7279\u6709\u7684\u201c\u4e16\u754c\u89c2\u201d\u3002\u65e8\u5728\u4e3a\u987e\u5ba2\u63d0\u4f9b\u66f4\u52a0\u8d34\u5fc3\u7684\u6c89\u6d78\u5f0f\u4f53\u9a8c\uff0c\u66f4\u8bbe\u7f6e\u4e86\u5173\u4e8e\u521b\u65b0\u539f\u6599\u2014\u2014\u6bd4\u5982\u7f8a\u6bdb\u3001\u6849\u6811\u3001\u7518\u8517\u7684\u8bb2\u89e3\u6807\u7b7e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2017\u5e744\u6708\uff0cAllbirds \u5f00\u542f\u4e86\u7ebf\u4e0b\u6269\u5f20\uff0c\u5728\u65e7\u91d1\u5c71\u7684\u603b\u90e8\u5185\u5f00\u8bbe\u9996\u5bb6\u5b9e\u4f53\u96f6\u552e\u5e97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019\u5e74\uff0cAllbirds \u5168\u9762\u8fdb\u519b\u4e2d\u56fd\u5e02\u573a\uff0c\u5148\u540e\u5728\u4e0a\u6d77\u3001\u6210\u90fd\u3001\u5317\u4eac\u4e09\u91cc\u5c6f\u3001\u5e7f\u5dde\u7684\u592a\u53e4\u91cc\u5f00\u51fa\u56db\u5bb6\u95e8\u5e97\uff0c\u540c\u65f6\u5e03\u5c40\u7ebf\u4e0a\u5e02\u573a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u6269\u5f20\u96f6\u552e\u95e8\u5e97\u7f51\u7edc\u5916\uff0cAiilbirds \u8fd8\u5728\u79ef\u6781\u7684\u62d3\u5c55\u65b0\u54c1\u7c7b\u30022019\u5e748\u6708\uff0c\u54c1\u724c\u9996\u6b21\u6d89\u8db3\u978b\u5c65\u4ee5\u5916\u7684\u9886\u57df\uff0c\u63a8\u51fa\u889c\u5b50\u3002Allbirds \u5f53\u65f6\u79f0\uff0c\u63a8\u51fa\u889c\u5b50\u7cfb\u5217\u4ec5\u4ec5\u662f\u4e00\u4e2a\u5f00\u59cb\uff0c\u4eca\u540e\u7684\u76ee\u6807\u662f\u6210\u4e3a\u4e00\u4e2a\u5bb6\u55bb\u6237\u6653\u7684\u670d\u88c5\u54c1\u724c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/01\/3-1024x737.png\" alt=\"\" class=\"wp-image-101627\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2018\u5e7410\u6708\uff0cAllbirds \u5ba3\u5e03\u5b8c\u62105000\u4e07\u7f8e\u5143\u7684C\u8f6e\u878d\u8d44\uff0c\u7531\u7f8e\u56fd\u8d44\u4ea7\u7ba1\u7406\u516c\u53f8 T. Rowe Price Investment Management \u9886\u6295\uff0c\u7f8e\u56fd\u5bcc\u8fbe\u7ba1\u7406\u7814\u7a76\u516c\u53f8\uff08Fidelity Management &amp; Research Company\uff09\u548c\u5148\u524d\u7684\u6295\u8d44\u8005 Tiger Global \u53c2\u6295\uff0c\u63a8\u52a8\u4f30\u503c\u589e\u957f\u81f314\u4ebf\u7f8e\u5143\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u65e7\u91d1\u5c71\u521b\u65b0\u978b\u5c65\u54c1\u724c Allbirds \u65e5\u524d\u5ba3\u5e03\uff0c\u7531 Baillie Gifford \u548c Fidelity Ma [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-101625","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/101625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=101625"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/101625\/revisions"}],"predecessor-version":[{"id":101628,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/101625\/revisions\/101628"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=101625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=101625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=101625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}