{"id":108769,"date":"2020-04-30T20:42:42","date_gmt":"2020-04-30T12:42:42","guid":{"rendered":"http:\/\/www.htt.hk\/?p=108769"},"modified":"2020-04-30T20:42:42","modified_gmt":"2020-04-30T12:42:42","slug":"%e7%96%ab%e6%83%85%e5%b0%86%e5%af%b9%e7%be%8e%e5%9b%bd%e9%9b%b6%e5%94%ae%e4%ba%a7%e4%b8%9a%e9%80%a0%e6%88%90%e5%85%ab%e5%a4%a7%e5%bd%b1%e5%93%8d","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=108769","title":{"rendered":"\u75ab\u60c5\u5c06\u5bf9\u7f8e\u56fd\u96f6\u552e\u4ea7\u4e1a\u9020\u6210\u516b\u5927\u5f71\u54cd"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u884c\u4e1a\u4e13\u5bb6\u3001\u5546\u4e1a\u5730\u4ea7\u623f\u4e1c\u548c\u96f6\u552e\u5546\u4eec\u5728\u5173\u6ce8\u75ab\u60c5\u53d1\u5c55\u7684\u540c\u65f6\uff0c\u4e5f\u5728\u4e3a\u75ab\u60c5\u7ed3\u675f\u540e\u7684\u6062\u590d\u671f\u505a\u597d\u51c6\u5907\u3002\u4ed6\u4eec\u666e\u904d\u8ba4\u4e3a\uff0c\u672c\u6b21\u75ab\u60c5\u5c06\u4f1a\u5bf9\u672a\u6765\u7684\u96f6\u552e\u4ea7\u4e1a\u7ecf\u8425\u6a21\u5f0f\u9020\u6210\u6df1\u8fdc\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u5546\u4e1a\u5730\u4ea7\u670d\u52a1\u516c\u53f8 JLL Retail \u7684\u8d1f\u8d23\u4eba Greg Maloney \u8868\u793a\uff1a\u201c\u6211\u4eec\u6b63\u5728\u79ef\u6781\u601d\u8003\u5982\u4f55\u80fd\u591f\u6446\u8131\u56f0\u5883\u3002\u672a\u6765\u96f6\u552e\u4ea7\u4e1a\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u4ee5\u53ca\u5982\u4f55\u8ba9\u6d88\u8d39\u8005\u4eec\u5728\u7ebf\u4e0b\u95e8\u5e97\u8d2d\u7269\u65f6\u62e5\u6709\u7f8e\u597d\u7684\u8d2d\u7269\u4f53\u9a8c\u662f\u6211\u4eec\u6700\u4e3a\u5173\u6ce8\u7684\u95ee\u9898\u3002\u76f8\u6bd4 9-11\u6050\u6016\u88ad\u51fb\uff0c\u672c\u6b21\u75ab\u60c5\u5c06\u4f1a\u5bf9\u96f6\u552e\u5546\u7684\u65e5\u5e38\u7ecf\u8425\u9020\u6210\u66f4\u5927\u7684\u6539\u53d8\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ee5\u4e0b\u662f\u96f6\u552e\u4ea7\u4e1a\u4e13\u5bb6\u4eec\u8ba4\u4e3a\u672c\u6b21\u75ab\u60c5\u5bf9\u7f8e\u56fd\u96f6\u552e\u4ea7\u4e1a\u9020\u6210\u7684\u516b\u4e2a\u5f71\u54cd\uff0c\u7531\u7f8e\u56fd\u7f51\u7ad9 Business Insider \u6c47\u603b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e00\u3001\u6c38\u4e45\u6027\u4fdd\u6301\u793e\u4ea4\u8ddd\u79bb<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u98df\u54c1\u6742\u8d27\u5e97\u3001\u836f\u5e97\u7b49\u6c11\u751f\u5fc5\u9700\u7684\u5546\u5e97\u6216\u662f\u5728\u75ab\u60c5\u671f\u95f4\u4fdd\u6301\u8425\u4e1a\u7684\u5546\u573a\u90fd\u4e25\u683c\u9075\u5b88\u4e86\u4eba\u6d41\u7ba1\u63a7\u63aa\u65bd\uff0c\u4f8b\u5982\uff1a\u5efa\u8bae\u6d88\u8d39\u8005\u4fdd\u6301\u66f4\u8fdc\u7684\u793e\u4ea4\u8ddd\u79bb\u3001\u9650\u5236\u8fdb\u5e97\u4eba\u6570\u3001\u5b89\u6392\u4e13\u4eba\u6392\u67e5\u7591\u4f3c\u751f\u75c5\u7684\u6d88\u8d39\u8005\u7b49\u7b49\u3002\u7531\u4e8e\u75ab\u60c5\u5f71\u54cd\u8303\u56f4\u4e0d\u65ad\u6269\u5927\uff0c\u4e13\u5bb6\u4eec\u8ba4\u4e3a\uff0c\u4e3a\u4e86\u907f\u514d\u75ab\u60c5\u53cd\u590d\uff0c\u90e8\u5206\u4eba\u6d41\u7ba1\u63a7\u63aa\u65bd\u5728\u75ab\u60c5\u7ed3\u675f\u540e\u4e5f\u4f1a\u7ee7\u7eed\u6cbf\u7528\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Greg Maloney \u8868\u793a\uff0c\u4ed6\u4eec\u6b63\u5728\u4e0e\u65e5\u5e38\u95e8\u5e97\u4eba\u6d41\u8f83\u5927\u7684\u5ba2\u6237\uff08\u4f8b\u5982 Apple\uff09\u8fdb\u884c\u5546\u8c08\uff0c\u60f3\u8981\u901a\u8fc7\u6539\u53d8\u95e8\u5e97\u5e03\u5c40\u3001\u9650\u5236\u6d88\u8d39\u8005\u6570\u91cf\u7684\u65b9\u6cd5\u51cf\u5c11\u75ab\u60c5\u4f20\u64ad\u7684\u53ef\u80fd\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5f88\u591a\u7535\u5f71\u9662\u4e5f\u5e0c\u671b\u80fd\u591f\u901a\u8fc7\u6269\u5927\u5ea7\u4f4d\u8ddd\u79bb\u3001\u9884\u7559\u7a7a\u5ea7\u9650\u5236\u4eba\u6570\u7684\u65b9\u6cd5\u51cf\u5c11\u4eba\u5458\u805a\u96c6\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e8c\u3001\u53d1\u653e\u514d\u8d39\u53e3\u7f69\uff0c\u66f4\u52a0\u5173\u6ce8\u65e5\u5e38\u6e05\u6d01<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u75ab\u60c5\u65f6\u671f\uff0c\u8d2d\u7269\u73af\u5883\u7684\u6e05\u6d01\u536b\u751f\u662f\u4fdd\u8bc1\u6d88\u8d39\u8005\u5065\u5eb7\u7684\u57fa\u7840\u3002\u4e13\u5bb6\u4eec\u5efa\u8bae\uff0c\u5546\u573a\u53ef\u4ee5\u901a\u8fc7\u6446\u653e\u66f4\u591a\u7684\u514d\u6d17\u6d17\u624b\u6db2\u3001\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u514d\u8d39\u53e3\u7f69\u7684\u65b9\u5f0f\u51cf\u5c11\u75c5\u6bd2\u4f20\u64ad\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u96f6\u552e\u5546\u4eec\u9700\u8981\u66f4\u52a0\u5173\u6ce8\u5e97\u5185\u7684\u6e05\u626b\u5de5\u4f5c\uff0c\u5e76\u4e14\u6ce8\u610f\u4e2d\u592e\u7a7a\u8c03\u7684\u64cd\u4f5c\u65b9\u6cd5\uff0c\u51cf\u5c11\u56e0\u7a7a\u6c14\u5185\u90e8\u5faa\u73af\u5bfc\u81f4\u7684\u75c5\u6bd2\u4f20\u64ad\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/04\/2-43.jpg\" alt=\"\" class=\"wp-image-108770\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e09\u3001\u5546\u5e97\u53ea\u63a5\u5f85\u9884\u7ea6\u5ba2\u6237<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u54a8\u8be2\u516c\u53f8 Remodista \u7684\u521b\u59cb\u4eba\u517c\u9996\u5e2d\u6267\u884c\u5b98 Kelly Stickel \u8868\u793a\uff0c\u75ab\u60c5\u4e4b\u524d\uff0c\u4ec5\u6709\u4e00\u4e9b\u9ad8\u7aef\u7cbe\u54c1\u5e97\u4e0e\u5a5a\u7eb1\u5e97\u91c7\u53d6\u4e86\u9884\u7ea6\u8fdb\u5e97\u7684\u7ecf\u8425\u6a21\u5f0f\u3002\u4f46\u7531\u4e8e\u75ab\u60c5\u539f\u56e0\uff0c\u53ef\u80fd\u4f1a\u6709\u66f4\u591a\u7684\u5546\u5e97\u4e3a\u4e86\u63a7\u5236\u5ba2\u6d41\u91cf\u91c7\u53d6\u9884\u7ea6\u8fdb\u5e97\u7684\u65b9\u5f0f\u3002\u8fd8\u6709\u5f88\u591a\u95e8\u5e97\u53ef\u80fd\u4f1a\u4e3a\u4e86\u5f7b\u5e95\u6d88\u6bd2\u6e05\u6d01\u91c7\u53d6\u9694\u5929\u8425\u4e1a\u7684\u65b9\u5f0f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56db\u3001\u65e0\u63a5\u89e6\u652f\u4ed8<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7531\u4e8e\u73b0\u91d1\u4e0a\u53ef\u80fd\u4f1a\u643a\u5e26\u75c5\u83cc\uff0c\u6240\u4ee5\u5f88\u591a\u96f6\u552e\u5546\u90fd\u5efa\u8bae\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u5546\u54c1\u65f6\u4f7f\u7528\u94f6\u884c\u5361\u652f\u4ed8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5e02\u573a\u7814\u7a76\u516c\u53f8 GlobalData Retail \u7684\u603b\u7ecf\u7406 Neil Saunders \u8ba4\u4e3a\uff0c\u75ab\u60c5\u63a8\u52a8\u4e86\u65e0\u63a5\u89e6\u4ed8\u6b3e\u65b9\u5f0f\u7684\u53d1\u5c55\uff0c\u626b\u7801\u4ed8\u6b3e\u670d\u52a1\u7684\u5e94\u7528\u4e5f\u4f1a\u8d8a\u6765\u8d8a\u591a\uff0c\u5e2e\u52a9\u6d88\u8d39\u8005\u4eec\u51cf\u5c11\u4ed8\u6b3e\u65f6\u7684\u611f\u67d3\u51e0\u7387\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e94\u3001\u95e8\u5e97\u63d0\u8d27\u53d8\u4e3a\u65e5\u5e38<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65b0\u51a0\u75ab\u60c5\u7206\u53d1\u524d\uff0c\u5f88\u591a\u5927\u578b\u96f6\u552e\u5546\u4e3a\u4e86\u65b9\u4fbf\u6d88\u8d39\u8005\u5f00\u653e\u4e86\u7ebf\u4e0a\u8ba2\u8d27\uff0c\u95e8\u5e97\u53d6\u8d27\u7684\u670d\u52a1\u3002\u4f46\u7531\u4e8e\u75ab\u60c5\u539f\u56e0\uff0c\u98df\u54c1\u6742\u8d27\u5e97\u4e0e\u5927\u578b\u4ed3\u50a8\u8d85\u5e02\u90fd\u7eb7\u7eb7\u589e\u52a0\u4e86\u8fd9\u9879\u670d\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b27\u6d32\u5de5\u5546\u7ba1\u7406\u5b66\u9662 (INSEAD) \u6218\u7565\u5b66\u7cfb\u6559\u6388 Chengyi Lin \u535a\u58eb\u8868\u793a\uff0c \u9664\u4e86\u5546\u5e97\u4e4b\u5916\uff0c\u66f4\u591a\u7684\u996d\u5e97\u3001\u996e\u54c1\u5e97\u4e5f\u4f1a\u5f00\u59cb\u63d0\u4f9b\u5230\u5e97\u53d6\u9910\u3001\u6216\u662f\u7ebf\u4e0a\u8ba2\u9910\u5e97\u5185\u5802\u98df\u7684\u670d\u52a1\u3002\u7ebf\u4e0a\u8ba2\u9910\/\u8ba2\u8d27\uff0c\u5e97\u5185\u53d6\u9910\/\u53d6\u8d27\uff0c\u4e0d\u4ec5\u8282\u7ea6\u65f6\u95f4\uff0c\u8fd8\u4f1a\u51cf\u5c11\u4eba\u4eec\u7684\u63a5\u89e6\uff0c\u907f\u514d\u75ab\u60c5\u4f20\u64ad\u3002\u9664\u6b64\u4e4b\u5916\uff0c\u5230\u5e97\u53d6\u8d27\u7684\u65b9\u5f0f\u8fd8\u80fd\u591f\u6709\u6548\u5e2e\u52a9\u4eba\u4eec\u8ffd\u8e2a\u75ab\u60c5\u7684\u4f20\u64ad\u9014\u5f84\u3002\u5f53\u53d1\u73b0\u75c5\u6bd2\u643a\u5e26\u8005\u540e\uff0c\u4eba\u4eec\u53ef\u4ee5\u8f7b\u677e\u5730\u901a\u8fc7\u8fd9\u4e9b\u7ebf\u4e0a\u6570\u636e\u8ffd\u6eaf\u4ed6\u7684\u65e5\u5e38\u6d3b\u52a8\uff0c\u66f4\u597d\u5730\u5bfb\u627e\u5230\u4e0e\u611f\u67d3\u8005\u5bc6\u5207\u63a5\u89e6\u8fc7\u7684\u4eba\u4eec\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/04\/3-44.jpg\" alt=\"\" class=\"wp-image-108771\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u516d\u3001\u6269\u5927\u7535\u5546\u4e1a\u52a1\uff0c\u4f18\u5316\u7ebf\u4e0a\u8d2d\u7269\u4f53\u9a8c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u4e3b\u9694\u79bb\u653f\u7b56\u6539\u53d8\u4e86\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u4e60\u60ef\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u4eba\u5f00\u59cb\u901a\u8fc7\u7f51\u8d2d\u6ee1\u8db3\u81ea\u5df1\u7684\u65e5\u5e38\u9700\u6c42\u3002\u4e13\u5bb6\u4eec\u8ba4\u4e3a\uff0c\u5373\u4fbf\u75ab\u60c5\u7ed3\u675f\uff0c\u8fd9\u79cd\u60c5\u51b5\u4e5f\u4f1a\u6301\u7eed\u4e0b\u53bb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chengyi Lin 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