{"id":109344,"date":"2020-05-12T22:38:26","date_gmt":"2020-05-12T14:38:26","guid":{"rendered":"http:\/\/www.htt.hk\/?p=109344"},"modified":"2020-05-12T22:38:26","modified_gmt":"2020-05-12T14:38:26","slug":"brandz%e5%85%a8%e7%90%83%e9%9b%b6%e5%94%ae%e5%93%81%e7%89%8c75%e5%bc%ba%e6%a6%9c%e5%8d%952020","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=109344","title":{"rendered":"BrandZ\u5168\u7403\u96f6\u552e\u54c1\u724c75\u5f3a\u699c\u5355(2020)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5168\u7403\u77e5\u540d\u4f20\u8baf\u670d\u52a1\u96c6\u56e2 WPP \u8fd1\u65e5\u8054\u624b\u516c\u53f8\u65d7\u4e0b\u5e02\u573a\u54a8\u8be2\u673a\u6784 Kantar Millward Brown \uff08\u51ef\u5ea6\uff09\u4e8e4\u670830\u65e5\u516c\u5e03\u4e862020\u5e74\u5ea6BrandZ\u5168\u7403\u96f6\u552e\u54c1\u724c75\u5f3a\u699c\u5355\u3002\u4eca\u5e74\u4e0a\u699c\u54c1\u724c\u7684\u603b\u4ef7\u503c\u540c\u6bd4\u589e\u957f 12%\uff0c\u8fbe1.5\u4e07\u4ebf\u7f8e\u5143\u3002Amazon \uff08\u4e9a\u9a6c\u900a\uff09\u8749\u8054\u5168\u7403\u6700\u5177\u4ef7\u503c\u96f6\u552e\u54c1\u724c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1\u724c\u4e2d\uff0c\u6392\u540d\u6700\u9ad8\u7684 Louis Vuitton (\u8def\u6613\u5a01\u767b) \u54c1\u724c\u4ef7\u503c\u4ee5 517.77\u4ebf\u7f8e\u5143\u4f4d\u5217\u603b\u699c\u7b2c\u4e94\uff0c\u8d85\u8d8a\u4e86\u54c1\u724c\u4ef7\u503c 499.62\u4ebf\u7f8e\u5143\u7684\u8fd0\u52a8\u54c1\u5de8\u5934 Nike\uff08\u8010\u514b\uff09\u30022019\u5e74\uff0cLouis Vuitton \u7684\u54c1\u724c\u4ef7\u503c\u4e3a 472.14\u4ebf\u7f8e\u5143\uff0c\u4ee5\u5fae\u5f31\u7684\u5dee\u8ddd\u5c48\u5c45 Nike (473.60\u4ebf\u7f8e\u5143 ) \u4e4b\u540e\u3002<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u699c\u5355\u6db5\u76d6\u4e86\u56db\u5927\u7c7b\u522b\uff1a\u7eaf\u96f6\u552e\u3001\u5962\u4f88\u54c1\u3001\u670d\u88c5\u548c\u5feb\u9910\u3002\u4e3a\u4e86\u53ca\u65f6\u53cd\u5e94\u65b0\u51a0\u75ab\u60c5\u5bf9\u54c1\u724c\u4ef7\u503c\u7684\u5f71\u54cd\uff0c2020\u5e744\u6708\u7684\u80a1\u4ef7\u6570\u636e\u88ab\u7eb3\u5165\u4e86\u672c\u6b21\u6392\u540d\u7684\u57fa\u7840\u3002\u5173\u4e8e\u4e0a\u699c\u5962\u4f88\u54c1\u724c\u7684\u6700\u65b0\u80a1\u4ef7\u52a8\u5411\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/05\/1-4-1024x754.png\" alt=\"\" class=\"wp-image-109345\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">2020\u5e74 BrandZ \u96f6\u552e\u54c1\u724c\u4ef7\u503c\u6392\u884c\u699c\u603b\u7ed3\u7684\u4e3b\u8981\u5e02\u573a\u8d8b\u52bf\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08\u62ec\u53f7\u5185\u6570\u5b57\u4e3a BrandZ \u8bc4\u4f30\u7684\u54c1\u724c\u4ef7\u503c\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1\uff09\u5f3a\u8005\u66f4\u5f3a\uff1a\u699c\u5355\u6392\u540d\u524d\u5341\u7684\u54c1\u724c\u589e\u901f\u5feb\u4e8e\u5176\u4ed6\u4e0a\u699c\u54c1\u724c\uff0c\u5e73\u5747\u589e\u901f\u8fbe\u523016.4%\u3002Amazon \u7684\u54c1\u724c\u4ef7\u503c\u5728\u83b7\u5f97\u5927\u5e45\u589e\u957f\u540e\uff0c\u5df2\u7ecf\u76f8\u5f53\u4e8e\u524d75\u540d\u54c1\u724c\u4ef7\u503c\u603b\u548c\u768427%\u3002\u4ee5\u963f\u91cc\u5df4\u5df4\u4e3a\u4ee3\u8868\u7684\u5176\u4ed6\u524d\u5341\u5927\u54c1\u724c\u7684\u5f3a\u52b2\u8868\u73b0\u4e5f\u663e\u793a\uff0c\u5f3a\u5927\u7684\u54c1\u724c\u51b3\u4e0d\u6ee1\u8db3\u4e8e\u7ef4\u6301\u73b0\u72b6\uff0c\u4ed6\u4eec\u80fd\u91cd\u65b0\u5b9a\u4e49\u53ef\u80fd\u6027\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2\uff09\u5934\u90e8\u54c1\u724c\u7ee7\u7eed\u9886\u8dd1\uff1a\u867d\u7136\u5feb\u9910\u54c1\u724c\u7684\u589e\u901f\u90fd\u5f88\u5feb\uff0c\u4f46 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class=\"wp-block-paragraph\">3\uff09\u4e94\u4e2a\u65b0\u5165\u699c\u54c1\u724c\uff1a\u4f9d\u6258\u5728\u7ebf\u56e2\u8d2d\u6a21\u5f0f\u9ad8\u901f\u6210\u957f\u7684\u4e2d\u56fd\u7535\u5546\u5e73\u53f0\u62fc\u591a\u591a\uff08\u7b2c26\u540d\uff0c94\u4ebf\u7f8e\u5143\uff09\uff0c\u65e5\u672c\u6f6e\u6d41\u670d\u9970\u7535\u5546\u5e73\u53f0 Zozotown\uff08\u7b2c52\u540d\uff0c45\u4ebf\u7f8e\u5143\uff09\uff0c\u65e5\u672c\u767e\u8d27\u96f6\u552e\u5546 Aeon\u6c38\u65fa\uff08\u7b2c64\u540d\uff0c29\u4ebf\u7f8e\u5143\uff09\uff0c\u65e5\u672c\u8fde\u9501\u4fbf\u5229\u5e97\u5168\u5bb6 FamilyMart\uff08\u7b2c75\u540d\uff0c24\u4ebf\u7f8e\u5143\uff09\uff0c\u6fb3\u5927\u5229\u4e9a\u7684\u4e94\u91d1\u8fde\u9501\u8d85\u5e02 Bunnings\uff08\u7b2c69\u540d\uff0c27\u4ebf\u7f8e\u5143\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/05\/2-3.png\" alt=\"\" class=\"wp-image-109346\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u603b\u699c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u699c\u5355\u524d10\u4f4d\u7684\u4f4d\u6b21\u4e0e2019\u5e74\u76f8\u6bd4\u6ca1\u6709\u53d1\u751f\u592a\u5927\u53d8\u5316\uff0cAmazon \u4ee54159\u4ebf\u7f8e\u5143\u54c1\u724c\u4ef7\u503c\u8749\u8054\u7b2c\u4e00\uff0c\u5962\u4f88\u54c1\u724c Louis Vuitton\uff08\u8def\u6613\u5a01\u767b\uff09\uff0cChanel \uff08\u9999\u5948\u513f\uff09\u548c Herm\u00e8s\uff08\u7231\u9a6c\u4ed5\uff09\u5206\u522b\u4f4d\u5217\u7b2c\u4e94\u3001\u4e5d\u3001\u5341\u4f4d\uff0cLouis Vuitton \u4e0a\u5347\u4e00\u4f4d\u3001Chanel \u4e0b\u6ed1\u4e00\u4f4d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/05\/3-2-1024x457.png\" alt=\"\" class=\"wp-image-109347\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u4e0a\u699c\u54c1\u724c\u7684\u7c7b\u522b\u6765\u770b\uff0c75\u4e2a\u4e0a\u699c\u54c1\u724c\u7684\u5206\u5e03\u60c5\u51b5\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5404\u7c7b\u522b\u54c1\u724c\u6570\u91cf\u5bf9\u6bd4\uff1a\u7eaf\u96f6\u552e45\u4e2a\u3001\u5feb\u991012\u4e2a\u3001\u5962\u4f88\u54c110\u4e2a\u3001\u670d\u88c58\u4e2a<br>\n\u5404\u7c7b\u522b\u54c1\u724c\u4ef7\u503c\u5360\u6bd4\uff1a\u7eaf\u96f6\u552e63.9%\uff0c\u5feb\u991016.9%\uff0c\u5962\u4f88\u54c111.7%\uff0c\u670d\u88c57.5%<br>\n\u5404\u7c7b\u522b\u54c1\u724c\u589e\u901f\u5bf9\u6bd4\uff1a\u7eaf\u96f6\u552e\u589e\u957f20.4%\uff0c\u5feb\u9910\u4e0b\u6ed11.8%\uff0c\u5962\u4f88\u54c1\u589e\u957f3.2%\uff0c\u670d\u88c5\u589e\u957f 0.4%<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/05\/4-1024x631.png\" alt=\"\" class=\"wp-image-109348\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1\u7c7b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1\u7c7b\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u4e94\u7684\u54c1\u724c\u4f9d\u6b21\u662f\uff1aLouis Vuitton(\u8def\u6613\u5a01\u767b)\uff0c Chanel\uff08\u9999\u5948\u513f\uff09, Herm\u00e8s\uff08\u7231\u9a6c\u4ed5\uff09, Gucci\uff08\u53e4\u9a70\uff09 \u548c Rolex \uff08\u52b3\u529b\u58eb\uff09\u3002\u5176\u4e2d\uff0cLouis Vuitton \u54c1\u724c\u4ef7\u503c517.77\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f10%\uff0c\u589e\u901f\u6700\u5feb\uff1b\u4f46 Chanel \u548c Rolex \u54c1\u724c\u4ef7\u503c\u51fa\u73b0\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u4e0b\u6ed1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/05\/5-2.png\" alt=\"\" class=\"wp-image-109349\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u88c5\u7c7b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u88c5\u7c7b\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u4e94\u7684\u54c1\u724c\u4f9d\u6b21\u662f\uff1aNike \uff08\u8010\u514b\uff09\u3001Zara\uff08\u98d2\u62c9\uff09\u3001adidas\uff08\u963f\u8fea\u8fbe\u65af\uff09\u3001Lululemon (\u9732\u9732\u4e50\u6aac)\u548c Uniqlo\uff08\u4f18\u8863\u5e93\uff09\u3002Lululemon (\u9732\u9732\u4e50\u6aac) \u4ee540%\u7684\u54c1\u724c\u4ef7\u503c\u589e\u901f\u5c45\u8be5\u7c7b\u522b\u589e\u901f\u7b2c\u4e00\uff0c\u5feb\u65f6\u5c1a\u54c1\u724c Zara\uff08\u98d2\u62c9\uff09\u548c Uniqlo \uff08\u4f18\u8863\u5e93\uff09\u54c1\u724c\u4ef7\u503c\u5747\u51fa\u73b0\u4e86\u4e0b\u6ed1\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/05\/6-3.png\" alt=\"\" class=\"wp-image-109350\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u7eaf\u96f6\u552e\u7c7b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7eaf\u96f6\u552e\u7c7b\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u4e94\u7684\u54c1\u724c\u4f9d\u6b21\u662f\uff1aAmazon (\u4e9a\u9a6c\u900a)\uff0c\u963f\u91cc\u5df4\u5df4\uff0cThe Home Depot\uff08\u5bb6\u5f97\u5b9d\uff09, Walmart \uff08\u6c83\u5c14\u739b\uff09\u548c Costco \uff08\u597d\u5e02\u591a\uff09\u3002\u4ee5\u4e0a\u54c1\u724c\u7684\u4ef7\u503c\u5747\u83b7\u5f97\u4e86\u4e0d\u540c\u7a0b\u5ea6\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/05\/7-1.png\" alt=\"\" class=\"wp-image-109351\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5feb\u9910\u7c7b<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5feb\u9910\u7c7b\u54c1\u724c\u4ef7\u503c\u6392\u540d\u524d\u4e94\u7684\u54c1\u724c\u4f9d\u6b21\u662f\uff1aMcDonald\u2019s\uff08\u9ea6\u5f53\u52b3\uff09\u3001Starbucks (\u661f\u5df4\u514b)\u3001KFC \uff08\u80af\u5fb7\u57fa\uff09\u3001SUBWAY 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