{"id":118312,"date":"2020-10-19T23:05:00","date_gmt":"2020-10-19T15:05:00","guid":{"rendered":"http:\/\/www.htt.hk\/?p=118312"},"modified":"2020-10-19T23:05:00","modified_gmt":"2020-10-19T15:05:00","slug":"%e5%8f%91%e5%8a%9b%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%e7%9a%84%e5%be%b7%e5%9b%bd%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86-mytheresa%e5%a6%82%e4%bd%95%e5%ba%94%e5%af%b9%e6%bf%80%e7%83%88%e7%ab%9e","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=118312","title":{"rendered":"\u53d1\u529b\u4e2d\u56fd\u5e02\u573a\u7684\u5fb7\u56fd\u5962\u4f88\u54c1\u7535\u5546 Mytheresa\u5982\u4f55\u5e94\u5bf9\u6fc0\u70c8\u7ade\u4e89\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u75ab\u60c5\u7b3c\u7f69\u4e4b\u4e0b\uff0c\u5168\u7403\u5962\u4f88\u54c1\u7ebf\u4e0a\u96f6\u552e\u7684\u91cd\u8981\u6027\u51f8\u663e\u3002\u800c\u5728\u5168\u7403\u6700\u91cd\u8981\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u9635\u5730\u2014\u2014\u4e2d\u56fd\u5e02\u573a\uff0c\u65e0\u8bba\u7ebf\u4e0a\u8fd8\u662f\u7ebf\u4e0b\uff0c\u8fd9\u91cc\u6b63\u6210\u4e3a\u5168\u7403\u5962\u4f88\u54c1\u884c\u4e1a\u590d\u82cf\u548c\u589e\u957f\u7684\u5173\u952e\u5f15\u64ce\uff0c\u8ba9\u66f4\u591a\u56fd\u9645\u54c1\u724c\u548c\u96f6\u552e\u5546\u8d8b\u4e4b\u82e5\u9e5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u65e9\u5728 2016\u5e74\u5c31\u63a8\u51fa\u5168\u4e2d\u6587\u7f51\u9875\u7684\u5fb7\u56fd\u5962\u4f88\u54c1\u7535\u5546 Mytheresa \u5bf9\u8bb8\u591a\u4eba\u6765\u8bf4\u6216\u8bb8\u8fd8\u6709\u4e9b\u964c\u751f\uff0c\u4e0d\u8fc7\u6700\u8fd1\u7f8e\u56fd\u5962\u4f88\u54c1\u767e\u8d27\u5de8\u5934 Neiman Marcus \u7684\u91cd\u7ec4\u6848\u610f\u5916\u5730\u5c06 Mytheresea \u63a8\u5230\u4e86\u805a\u5149\u706f\u4e0b\u3002\u4e0e\u8fc7\u53bb\u4e00\u6837\uff0c\u5728 Neiman Marcus \u8131\u79bb\u7834\u4ea7\u4fdd\u62a4\u540e\uff0cMytheresa \u5c06\u7ee7\u7eed\u4f5c\u4e3a\u72ec\u7acb\u4f01\u4e1a\u8fd0\u8425\uff0c\u4f46\u6240\u6709\u6743\u5b8c\u5168\u72ec\u7acb\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u65e5 Mytheresa \u5b98\u5ba3\u4e86\u5176\u5728\u4e2d\u56fd\u7684\u9996\u4f4d\u54c1\u724c\u4ee3\u8a00\u4eba\u5b8b\u598d\u970f\uff0c\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u6b64\u524d Farfetch\u3001Net-a-Porter \u4e5f\u90fd\u5c55\u5f00\u4e86\u7c7b\u4f3c\u7684\u660e\u661f\u5408\u4f5c\uff0c\u8fd9\u79cd\u73b0\u8c61\u4ece\u53e6\u4e00\u4e2a\u4fa7\u9762\u53cd\u6620\u7740\u4e2d\u56fd\u5962\u4f88\u54c1\u7535\u5546\u9886\u57df\u7684\u70ed\u5ea6\u6b63\u5728\u8282\u8282\u6500\u5347\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd1\u65e5\uff0cMytheresa \u603b\u88c1 Michael Kliger\uff08\u4e0b\u56fe\uff09\u63a5\u53d7\u4e86\u300a\u534e\u4e3d\u5fd7\u300b\u72ec\u5bb6\u4e13\u8bbf\uff0c\u4ed6\u4e0e\u6211\u4eec\u5206\u4eab\u4e86 Mytheresa \u5728\u54c1\u724c\u62db\u52df\u3001\u54c1\u7c7b\u6269\u5f20\u7b49\u65b9\u9762\u7684\u5546\u4e1a\u903b\u8f91\uff0c\u4ee5\u53ca\u4ed6\u5bf9\u4e8e\u4e2d\u56fd\u5e02\u573a\u7684\u89c2\u5bdf\u4e0e\u7b56\u7565\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/22-11-819x1024.jpg\" alt=\"\" class=\"wp-image-118313\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/22-11-819x1024.jpg 819w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/22-11-240x300.jpg 240w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/22-11-768x960.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/22-11.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\uff08Michael Kliger \u4e8e2015\u5e74\u52a0\u5165 Mytheresa\uff0c\u66fe\u5728\u591a\u5bb6\u54a8\u8be2\u3001\u7535\u5546\u516c\u53f8\u62c5\u4efb\u7ba1\u7406\u5c42\u804c\u4f4d\uff0c\u5728\u7535\u5546\u548c\u96f6\u552e\u9886\u57df\u5747\u62e5\u6709\u72ec\u7279\u7684\u7ba1\u7406\u548c\u6218\u7565\u53d1\u5c55\u7ecf\u9a8c\u3002\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e13\u6ce8\u9ad8\u7aef\u5962\u4f88\uff0c\u7784\u51c6\u7279\u5b9a\u7684\u9ad8\u4ef7\u503c\u5ba2\u7fa4<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mytheresa \u8d77\u6e90\u4e8e\u5fb7\u56fd\u6155\u5c3c\u9ed1\u7684\u4e00\u5bb6\u5b9e\u4f53\u5e97\u30021987\u5e74\uff0cSusanne Botschenand \u4e0e Christoph Botschen \u592b\u5987\u5728\u6155\u5c3c\u9ed1\u521b\u7acb\u4e86\u4e00\u5bb6\u540d\u4e3a Theresa \u7684\u591a\u54c1\u724c\u65f6\u5c1a\u4e70\u624b\u5e97\u30022006\u5e74\uff0c\u4ed6\u4eec\u63a8\u51fa\u4e86\u7ebf\u4e0a\u7535\u5546\u5e73\u53f0\uff0c\u5e76\u5c06\u5176\u547d\u540d\u4e3a Mytheresa\uff0c\u4ece\u6700\u521d\u5728\u5b9e\u4f53\u5e97\u697c\u4e0a\u51e0\u4e2a\u623f\u95f4\u4e2d\u529e\u516c\u7684\u7f51\u5e97\uff0c\u53d1\u5c55\u6210\u4e3a\u4e1a\u5185\u9886\u5148\u7684\u5962\u4f88\u54c1\u96f6\u552e\u5546\u30022014\u5e74\uff0cMytheresa \u7535\u5546\u5e73\u53f0\u4e0e\u7cbe\u54c1\u4e70\u624b\u5e97\u6b63\u5f0f\u88ab\u7f8e\u56fd\u5962\u4f88\u54c1\u767e\u8d27\u96c6\u56e2 Neiman Marcus \u6536\u8d2d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u96be\u53d1\u73b0\uff0cMytheresa \u5408\u4f5c\u54c1\u724c\u6570\u91cf\u4e00\u76f4\u4fdd\u6301\u7740\u4e00\u4e2a\u76f8\u5bf9\u7a33\u5b9a\u800c\u53c8\u514b\u5236\u7684\u6570\u5b57\uff1a270+\u3002\u76f8\u6bd4\u4e4b\u4e0b\uff0cNet-a-Porter \u548c Farfetch \u5728\u5176\u5e73\u53f0\u4e0a\u63d0\u4f9b\u7684\u54c1\u724c\u6570\u91cf\u5206\u522b\u5728800\u548c2000\u4ee5\u4e0a\uff0c\u8fdc\u591a\u4e8e Mytheresa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u4e0d\u662f\u4ec0\u4e48\u90fd\u5356\u3002\u201d\u5728\u91c7\u8bbf\u4e2d\uff0cMichael Kliger \u5f00\u5b97\u660e\u4e49\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e00\u5546\u54c1\u4f9b\u5e94\u7b56\u7565\u6e90\u81ea Mytheresa \u5bf9\u81ea\u8eab\u7684\u6e05\u6670\u5b9a\u4f4d\uff1a\u5e76\u975e\u8981\u6210\u4e3a\u5e7f\u800c\u5168\u7684\u4e00\u7ad9\u5f0f\u8d2d\u7269\u5e73\u53f0\uff0c\u800c\u662f\u4e13\u6ce8\u201c\u9ad8\u7aef\u5962\u4f88\u201d\uff0c\u610f\u5473\u7740\u5728\u5165\u9a7b\u54c1\u724c\u7684\u9009\u62e9\u4e0a\uff0c\u5b83\u4e13\u6ce8\u4e8e\u4e0e\u9876\u7ea7\u54c1\u724c\u5efa\u7acb\u5408\u4f5c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u5982\u679c\u4f60\u4ec0\u4e48\u90fd\u60f3\u5356\uff0c\u6700\u7ec8\u4f60\u53ef\u80fd\u4ec0\u4e48\u90fd\u4e0d\u662f\u3002\u5728\u65f6\u5c1a\u884c\u4e1a\uff0c\u4f60\u5fc5\u987b\u660e\u786e\u81ea\u5df1\u7684\u4f4d\u7f6e\u3002\u201d Michael Kliger \u8bf4\u9053\u3002\u6bd4\u5982\uff0cMytheresa \u81f3\u4eca\u4ecd\u4e0e\u8fd0\u52a8\u3001\u8857\u5934\u6f6e\u724c\u4fdd\u6301\u7740\u8ddd\u79bb\uff0c\u5c3d\u7ba1\u8fd1\u5e74\u6765\uff0c\u540e\u8005\u6b63\u8fc5\u901f\u5165\u4fb5\u5962\u4f88\u54c1\u5708\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u8ff0\u54c1\u724c\u5b9a\u4f4d\u4e5f\u51b3\u5b9a\u4e86 Mytheresa \u7784\u51c6\u7684\u662f\u4e00\u90e8\u5206\u7279\u5b9a\u7684\u3001\u9ad8\u4ef7\u503c\u7684\u5962\u4f88\u54c1\u5ba2\u6237\u7fa4\u3002\u201c\u4ed6\u4eec\u662f\u5bf9\u5962\u4f88\u54c1\u771f\u6b63\u611f\u5174\u8da3\u3001\u4e00\u751f\u4e2d\u4f1a\u4e0d\u65ad\u8d2d\u4e70\u5962\u4f88\u54c1\u7684\u7fa4\u4f53\u3002\u201d Michael Kliger \u63cf\u8ff0\u5176\u76ee\u6807\u5ba2\u6237\uff0c\u4ed6\u5f3a\u8c03\u8fd9\u90e8\u5206\u7fa4\u4f53\u662f\u6700\u6709\u5229\u53ef\u56fe\u7684\uff0c\u5176\u5ba2\u6237\u7ec8\u751f\u4ef7\u503c\uff08CLV\uff0c\u6307\u6bcf\u4e2a\u8d2d\u4e70\u8005\u5728\u672a\u6765\u53ef\u80fd\u4e3a\u4f01\u4e1a\u5e26\u6765\u7684\u6536\u76ca\u603b\u548c\uff09\u5f88\u9ad8\u2014\u2014\u8fd9\u4e5f\u662f Mytheresa \u8861\u91cf\u4e1a\u52a1\u7684\u4e00\u4e2a\u5173\u952e\u6307\u6807\uff0c\u76f4\u63a5\u5f71\u54cd\u5176\u76c8\u5229\u80fd\u529b\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5ba2\u6237\u662f Mytheresa \u6700\u91cd\u8981\u7684\u8d44\u4ea7\u4e4b\u4e00\uff0cMytheresa \u7684\u79c1\u4eba\u8d2d\u7269\u56e2\u961f\u751a\u81f3\u4f1a\u4eb2\u81ea\u5230\u5ba2\u6237\u5bb6\u4e2d\u62dc\u8bbf\uff0c\u53bb\u4e86\u89e3\u5ba2\u6237\u7684\u98ce\u683c\u559c\u597d\u3002Mytheresa \u7684\u8bb8\u591a\u7b56\u7565\u4e5f\u90fd\u6e90\u81ea\u5ba2\u6237\u7684\u771f\u5b9e\u9700\u6c42\uff0c\u4f8b\u5982\u4e0e\u5962\u4f88\u54c1\u724c\u5408\u4f5c\u63a8\u51fa\u80f6\u56ca\u7cfb\u5217\uff0c\u63d0\u4f9b\u72ec\u5bb6\u9650\u5b9a\u6b3e\u2014\u2014\u8fd9\u5728\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u773c\u91cc\u975e\u5e38\u91cd\u8981\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/23-9-819x1024.jpg\" alt=\"\" class=\"wp-image-118314\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/23-9-819x1024.jpg 819w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/23-9-240x300.jpg 240w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/23-9-768x960.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/23-9.jpg 1200w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1aMytheresa X Versace \u80f6\u56ca\u7cfb\u5217<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece\u54c1\u724c\u770b\uff0cMytheresa \u670965%\u7684\u4e1a\u52a1\u6765\u81ea30\u4e2a\u9876\u7ea7\u54c1\u724c\uff0c\u5305\u62ec Valentino\u3001Gucci\u3001Prada \u548c Fendi \u7b49\uff1b\u800c\u4ece\u5ba2\u6237\u770b\uff0c30%\u7684\u4e1a\u52a1\u7531 Mytheresa \u6700\u9760\u524d\u76843%\u7684\u5ba2\u6237\u8d21\u732e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mytheresa \u516c\u5e03\u76842020\u5e74\u8d22\u62a5\u663e\u793a\uff0c\u4e0a\u8d22\u5e74\u5b9e\u73b0\u4e864.5\u4ebf\u6b27\u5143\u7684\u9500\u552e\u989d\uff0c\u540c\u6bd4\u589e\u957f19.4%\uff0c\u5176\u4e2d\u7ebf\u4e0a\u4e1a\u52a1\u540c\u6bd4\u589e\u957f20%\uff0c\u6574\u4f53\u76c8\u5229\u80fd\u529b\u663e\u8457\u63d0\u9ad8\u3002\u81ea2006\u5e74\u63a8\u51fa\u7535\u5546\u4e1a\u52a1\u4ee5\u6765\uff0cMytheresa \u4e00\u76f4\u4fdd\u6301\u76c8\u5229\uff0c\u6b64\u524d\u516c\u5e03\u7684\u6570\u636e\u663e\u793a\uff0c\u5b83\u57282019\u8d22\u5e74\u7684EBITDA\uff08\u606f\u7a0e\u6298\u65e7\u548c\u644a\u9500\u524d\u5229\u6da6\uff09\u540c\u6bd4\u589e\u957f\u4e8650%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u5e02\u573a\uff1a\u76ee\u6807\u4eba\u7fa4\u66f4\u5e74\u8f7b\uff0c\u6b27\u6d32\u914d\u65b9\u80fd\u5426\u594f\u6548\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u75ab\u60c5\u671f\u95f4\uff0c\u6211\u4eec\u5728\u4e2d\u56fd\u7684\u8ba2\u5355\u91cf\u53cd\u800c\u589e\u52a0\u4e86\u3002\u6211\u4eec\u5168\u5e74\u90fd\u5728\u589e\u957f\uff0c\u4f46\u8fc7\u53bb\u51e0\u4e2a\u6708\u5c24\u4e3a\u660e\u663e\u3002\u201d Michael Kliger \u8868\u793a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2016\u5e74\u63a8\u51fa\u5168\u4e2d\u6587\u5b98\u7f51\uff0cMytheresa \u8fdb\u5165\u4e2d\u56fd\u7684\u65f6\u95f4\u8981\u65e9\u4e8e\u8bb8\u591a\u7ade\u4e89\u5bf9\u624b\u3002\u5728 Michael Kliger \u770b\u6765\uff0c\u5982\u4eca\u7684\u4e2d\u56fd\u6d88\u8d39\u8005\u53d1\u751f\u4e86\u5f88\u5927\u53d8\u5316\uff1a\u201c\u6700\u65e9\u4ed6\u4eec\u4f1a\u76f4\u63a5\u4e0b\u5355\u65f6\u4e0b\u6700\u6d41\u884c\u7684\u5355\u54c1\uff0c\u5982\u4eca\u4ed6\u4eec\u66f4\u6ce8\u91cd\u6253\u9020\u81ea\u5df1\u7684\u7a7f\u642d\u98ce\u683c\uff0c\u7528\u4e0d\u540c\u7684\u5355\u54c1\u6784\u5efa\u81ea\u5df1\u7684\u8863\u6a71\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u8868\u793a\uff0c\u4e2d\u56fd\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u89c1\u591a\u8bc6\u5e7f\uff0c\u4ed6\u4eec\u5b9e\u65f6\u8ffd\u8e2a\u54c1\u724c\u52a8\u5411\uff0c\u6ce8\u91cd\u4ea7\u54c1\u7684\u5de5\u827a\u548c\u54c1\u8d28\uff0c\u6709\u81ea\u5df1\u660e\u786e\u7684\u559c\u597d\u548c\u6001\u5ea6\u3002\u4e0e\u6b27\u6d32\u5ba2\u6237\u76f8\u6bd4\uff0cMytheresa \u5728\u4e2d\u56fd\u7684\u5ba2\u6237\u7fa4\u66f4\u5e74\u8f7b\uff0c\u5e73\u5747\u5e74\u9f84\u572830\u5c81\u5de6\u53f3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u8fd9\u7c7b\u6d88\u8d39\u8005\u53ef\u80fd\u6765\u81ea\u4e00\u7ebf\u3001\u4e8c\u7ebf\u6216\u4e09\u7ebf\u57ce\u5e02\uff0c\u6765\u81ea\u54ea\u91cc\u5e76\u4e0d\u91cd\u8981\uff0c\u91cd\u8981\u7684\u662f\u4ed6\u4eec\u5e0c\u671b\u901a\u8fc7\u5355\u54c1\u7ec4\u5408\u6765\u8868\u8fbe\u81ea\u6211\u98ce\u683c\u3002Loro Piana \u548c Gucci \u90fd\u662f\u4ed6\u4eec\u540c\u65f6\u7684\u9009\u62e9\uff0c\u867d\u7136\u4e24\u8005\u98ce\u683c\u5927\u76f8\u5f84\u5ead\uff0c\u4f46\u662f\u90fd\u5173\u4e4e\u4e8e\u771f\u6b63\u7684\u5962\u4f88\u4e0e\u9ad8\u54c1\u8d28\u3002\u201d Michael Kliger \u8bf4\u9053\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/24-1024x576.png\" alt=\"\" class=\"wp-image-118315\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/24-1024x576.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/24-300x169.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/24-768x432.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/24.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u6d88\u8d39\u8005\u5728\u8fc5\u901f\u6210\u957f\uff0c\u8feb\u4f7f\u5962\u4f88\u54c1\u96f6\u552e\u5546\u5fc5\u987b\u4ee5\u66f4\u597d\u7684\u4ea7\u54c1\u548c\u670d\u52a1\u6765\u56de\u5e94\uff0c\u8fd9\u4e00\u70b9\u81f3\u5173\u91cd\u8981\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5546\u54c1\u4f9b\u5e94\u65b9\u9762\uff0c Mytheresa \u4ecd\u6cbf\u7528\u4e86\u201c\u7cbe\u9009\u54c1\u724c+\u4f18\u8d28\u4ea7\u54c1\u201d\u7684\u7b56\u7565\uff0cMichael Kliger \u8ba4\u4e3a\u8fd9\u5bf9\u4e8e\u4e2d\u56fd\u6d88\u8d39\u8005\u540c\u6837\u5177\u6709\u5438\u5f15\u529b\u3002\u201c\u6211\u4eec\u7684\u6d88\u8d39\u8005\u4e0d\u9700\u8981\u4ece1000\u6761\u88d9\u5b50\u91cc\u505a\u51fa\u9009\u62e9\uff0c\u6211\u4eec\u4f1a\u63d0\u524d\u505a\u51fa\u7504\u9009\uff0c\u8fd9\u59cb\u7ec8\u662f\u6211\u4eec\u7684\u6838\u5fc3\u5173\u6ce8\u70b9\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u5ba2\u6237\u670d\u52a1\u65b9\u9762\uff0cMytheresa \u5219\u91c7\u53d6\u4e86\u66f4\u52a0\u672c\u571f\u5316\u7684\u7b56\u7565\u3002\u9664\u4e86\u5f88\u65e9\u5c31\u5728\u5b98\u7f51\u5f15\u5165\u652f\u4ed8\u5b9d\u3001\u5fae\u4fe1\u7b49\u591a\u79cd\u672c\u5730\u652f\u4ed8\u65b9\u5f0f\u5916\uff0c\u76ee\u524d Mytheresa \u7684\u5546\u54c1\u5df2\u7ecf\u53ef\u4ee5\u914d\u9001\u81f3\u4e2d\u56fd\u6240\u6709\u57ce\u5e02\u3002\u800c\u5728\u6d88\u8d39\u8005\u4e92\u52a8\u4e0a\uff0cMytheresa \u6d3b\u8dc3\u4e8e\u4e2d\u56fd\u672c\u571f\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u4e5f\u51e0\u4e4e\u4e0d\u9519\u8fc7\u5728\u4e03\u5915\u3001\u53cc\u5341\u4e00\u7b49\u672c\u571f\u91cd\u8981\u8282\u65e5\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Michael Kliger \u8868\u793a\uff0c\u6d77\u5916\u5962\u4f88\u54c1\u7535\u5546\u9700\u8981\u9002\u5e94\u4e2d\u56fd\u7684\u6570\u5b57\u751f\u6001\u7cfb\u7edf \u2014\u2014 \u8fd9\u91cc\u7684\u6570\u5b57\u5316\u548c\u79fb\u52a8\u5316\u7a0b\u5ea6\u66f4\u9ad8\uff0c\u793e\u4ea4\u5a92\u4f53\u3001\u660e\u661f\u3001KOL\u90fd\u662f\u91cd\u8981\u7684\u8425\u9500\u624b\u6bb5\u3002\u4f46\u4ed6\u5f3a\u8c03\uff0cMytheresa \u4e0d\u4f1a\u8fc7\u5ea6\u6295\u5165\u4fc3\u9500\u6d3b\u52a8\u3002\u201c\u5962\u4f88\u54c1\u724c\u5e26\u6765\u4ee4\u4eba\u60ca\u559c\u7684\u4ea7\u54c1\uff0c\u5176\u4ef7\u683c\u4e5f\u8981\u76f8\u5e94\u5730\u4fdd\u6301\u5408\u7406\u3002\u5982\u679c\u6301\u7eed\u5730\u8fdb\u884c\u6253\u6298\u4fc3\u9500\uff0c\u5bf9\u4e8e\u6574\u4e2a\u884c\u4e1a\u4ee5\u53ca\u5bf9\u4e8e\u6d88\u8d39\u8005\u6765\u8bf4\u90fd\u662f\u4e0d\u5229\u7684\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b80\u5355\u6765\u8bf4\uff0cMytheresa \u4e3a\u5962\u4f88\u54c1\u7535\u5546\u8fd0\u8425\u63d0\u4f9b\u4e86\u4e00\u9053\u914d\u65b9\uff1a\u5c11\u800c\u7cbe\u7684\u54c1\u724c\u7ec4\u5408\u2192\u8ba9\u5ba2\u6237\u5728\u9009\u62e9\u4e0a\u5c11\u82b1\u65f6\u95f4\uff1b\u4e0e\u54c1\u724c\u7684\u72ec\u5bb6\u5408\u4f5c\u7cfb\u5217\u2192\u6ee1\u8db3\u5ba2\u6237\u5bf9\u4e8e\u201c\u9650\u5b9a\u201d\u7684\u8ffd\u6c42\uff1b\u4f18\u8d28\u7684\u5ba2\u6237\u670d\u52a1\u2192\u8ba9\u5ba2\u6237\u4eab\u53d7\u7b2c\u4e00\u65f6\u95f4\u201c\u5c1d\u65b0\u201d\u7684\u4f18\u5148\u5f85\u9047\u3002\u4e0d\u8fc7\uff0c\u4e2d\u56fd\u6d88\u8d39\u8005\u662f\u5426\u4f1a\u4e3a\u6b64\u6301\u7eed\u4e70\u5355\uff0c\u4ecd\u6709\u5f85\u5e02\u573a\u9a8c\u8bc1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62d3\u5c55\u7537\u88c5\u4e1a\u52a1\uff0c\u73b0\u5728\u662f\u6700\u597d\u7684\u65f6\u5019\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u4e09\u5341\u5e74\uff0cMytheresa \u4e00\u76f4\u4e13\u6ce8\u4e8e\u5962\u4f88\u5973\u88c5\u4e1a\u52a1\uff0c\u76f4\u5230\u53bb\u5e74\u9996\u6b21\u65b0\u589e\u4e86\u5973\u88c5\u4ee5\u5916\u7684\u54c1\u7c7b\uff1a\u7ae5\u88c5\u3002\u4eca\u5e741\u6708\uff0cMytheresa \u6b63\u5f0f\u63a8\u51fa\u7ebf\u4e0a\u7537\u88c5\u4e1a\u52a1 \u2014\u2014 \u5728\u8fd9\u4e2a\u9886\u57df\uff0c\u5b83\u7684\u7ade\u4e89\u5bf9\u624b\u4eec\u65e9\u5df2\u6d89\u8db3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f46 Michael Kliger \u8ba4\u4e3a\uff0c\u8fd9\u4e2a\u65f6\u95f4\u70b9\u5207\u5165\u7537\u88c5\u518d\u597d\u4e0d\u8fc7\u4e86\u3002\u201c\u4e00\u76f4\u4ee5\u6765\u6211\u4eec\u7684\u5ba2\u6237\u90fd\u4f1a\u95ee\u6211\u4eec\uff0c\u4e3a\u4ec0\u4e48\u4e0d\u63a8\u7537\u88c5\uff1f\u5176\u5b9e\u6211\u4eec\u4e00\u76f4\u5728\u7b49\u5f85\u6700\u597d\u7684\u65f6\u673a\u2014\u2014\u5c31\u662f\u73b0\u5728\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ed6\u89e3\u91ca\u8bf4\uff0c\u957f\u4e45\u4ee5\u6765\uff0c\u5962\u4f88\u7537\u88c5\u5e02\u573a\u4e00\u76f4\u88ab\u8857\u5934\u3001\u4f11\u95f2\u548c\u8fd0\u52a8\u98ce\u683c\u4e3b\u5bfc\u3002\u800c\u73b0\u5728\uff0c\u7537\u88c5\u5e02\u573a\u6b63\u5728\u53d1\u751f\u8f6c\u53d8\u2014\u2014\u5411\u66f4\u6b63\u5f0f\u3001\u66f4\u8bb2\u7a76\u526a\u88c1\u3001\u66f4\u7cbe\u81f4\u7684\u98ce\u683c\u8f6c\u53d8\uff0c\u8fd9\u8ba9 Mytheresa \u770b\u5230\u4e86\u673a\u4f1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/25-10-1024x682.jpg\" alt=\"\" class=\"wp-image-118316\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/25-10-1024x682.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/25-10-300x200.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2020\/10\/25-10-768x511.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1aMytheresa X Gucci \u7537\u58eb\u80f6\u56ca\u7cfb\u5217<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7537\u88c5\u5e02\u573a\u6b63\u5728\u52a0\u901f\u53d1\u5c55\u3002\u6b27\u777f\u56fd\u9645\uff08Euromonitor International\uff09\u7684\u6570\u636e\u663e\u793a\uff0c2018\u5e74\u5168\u7403\u7537\u88c5\u5e02\u573a\u603b\u989d\u4e3a320\u4ebf\u7f8e\u5143\uff0c\u9ad8\u4e8e\u4e0a\u4e00\u5e74\u7684305\u4ebf\u7f8e\u5143\u3002\u9884\u8ba1\u52302023\u5e74\uff0c\u9500\u552e\u989d\u5c06\u8fbe\u5230460\u4ebf\u7f8e\u5143\u3002\u6beb\u65e0\u7591\u95ee\uff0c\u7537\u88c5\u5df2\u7ecf\u6210\u4e3a\u4e00\u4e2a\u5feb\u901f\u589e\u957f\u7684\u7ec6\u5206\u5e02\u573a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u7537\u88c5\u5e02\u573a\u7684\u98ce\u683c\u5bfc\u5411\uff0cPitti Uomo \u7684\u4e3b\u529e\u65b9\u3001\u610f\u5927\u5229\u65f6\u5c1a\u8d38\u6613\u5c55\u4f1a\u96c6\u56e2 Pitti Immagine \u7684\u9996\u5e2d\u6267\u884c\u5b98 Raffaello Napoleone \u6b64\u524d\u4e5f\u66fe\u8868\u8fbe\u8fc7\u7c7b\u4f3c\u89c2\u70b9\u3002\u4ed6\u8ba4\u4e3a\uff0c\u5c3d\u7ba1\u5f53\u4e0b\u8fd0\u52a8\u4e0e\u8857\u5934\u670d\u88c5\u4ecd\u662f\u7537\u88c5\u5e02\u573a\u7684\u4e3b\u8981\u52a8\u529b\uff0c\u4f46\u6b63\u88c5\u4e00\u5b9a\u4f1a\u4ee5\u4e00\u79cd\u5f53\u4ee3\u7684\u65b9\u5f0f\u91cd\u65b0\u6d41\u884c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7537\u88c5\u4e1a\u52a1\u4e0a\u7ebf\u540c\u671f\uff0cMytheresa \u4e8e\u4eca\u5e74\u65e9\u4e9b\u65f6\u5019\u5728\u6155\u5c3c\u9ed1\u5f00\u8bbe\u4e86\u4e00\u5bb6\u7537\u88c5\u72ec\u7acb\u95e8\u5e97\u3002Michael Kliger \u5766\u8a00\uff0c\u5b9e\u4f53\u96f6\u552e\u4ecd\u7136\u975e\u5e38\u91cd\u8981\uff0c\u867d\u7136\u76ee\u524d\u6ca1\u6709\u5f00\u66f4\u591a\u95e8\u5e97\u7684\u6253\u7b97\uff0c\u4f46 Mytheresa \u5c06\u8003\u8651\u5f00\u8bbe\u5feb\u95ea\u5e97\u4f5c\u4e3a\u5176\u5b9e\u4f53\u5c55\u793a\u7684\u65b9\u5f0f\u3002\u201c\u5feb\u95ea\u5e97\u8ba9\u6211\u4eec\u6709\u673a\u4f1a\u4f5c\u4e3a\u4e00\u4e2a\u54c1\u724c\u6765\u5c55\u793a\u81ea\u5df1\uff0c\u672a\u6765\u6211\u4eec\u4ecd\u4f1a\u8003\u8651\u5f00\u8bbe\u5feb\u95ea\u5e97\uff0c\u5305\u62ec\u5728\u4e2d\u56fd\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u81ea\u7537\u88c5\u4e1a\u52a1\u4e0a\u7ebf\u4ee5\u6765\uff0cMytheresa \u5df2\u7ecf\u62db\u52df\u4e86120\u591a\u4e2a\u54c1\u724c\uff0cMytheresa \u7684\u957f\u8fdc\u76ee\u6807\u662f\u5c06\u7537\u88c5\u4e1a\u52a1\u5360\u603b\u4e1a\u52a1\u7684\u6bd4\u4f8b\u63d0\u5347\u523030%\u3002Michael Kliger  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