{"id":164799,"date":"2023-05-28T22:10:09","date_gmt":"2023-05-28T14:10:09","guid":{"rendered":"http:\/\/www.htt.hk\/?p=164799"},"modified":"2023-05-28T22:10:09","modified_gmt":"2023-05-28T14:10:09","slug":"hoka-one-one-%e8%bf%9e%e7%bb%ad%e7%ac%ac%e5%9b%9b%e5%b9%b4%e8%90%a5%e6%94%b6%e5%a2%9e%e9%95%bf%e8%b6%8550","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=164799","title":{"rendered":"Hoka One One \u8fde\u7eed\u7b2c\u56db\u5e74\u8425\u6536\u589e\u957f\u8d8550%"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u7f8e\u4e1c\u65f6\u95f45\u670825\u65e5\u6536\u76d8\u540e\uff0cUGG \u548c Hoka One One \u7b49\u54c1\u724c\u7684\u6bcd\u516c\u53f8\u3001\u7f8e\u56fd\u6237\u5916\u670d\u9970\u96c6\u56e2 Deckers Brands \u516c\u5e03\u4e86\u622a\u81f33\u670831\u65e5\u76842023\u8d22\u5e74\u5173\u952e\u8d22\u52a1\u6570\u636e\uff1a\u6536\u5165\u540c\u6bd4\u589e\u957f15%\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\u589e\u957f18%\uff0c\u8fbe\u5230\u521b\u7eaa\u5f55\u768436.27\u4ebf\u7f8e\u5143\uff1b\u6bcf\u80a1\u6536\u76ca\u540c\u6bd4\u589e\u957f19%\u81f319.37\u7f8e\u5143\uff0c\u521b\u4e0b\u65b0\u9ad8\u3002<\/p>\n\n\n\n<p>Deckers Brands\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98Dave Powers\u8868\u793a\uff1a\u201c2023\u8d22\u5e74\u5bf9Deckers Brands\u6765\u8bf4\u662f\u610f\u4e49\u975e\u51e1\u7684\u4e00\u5e74\uff0c\u6536\u5165\u589e\u957f\u4e8615%\uff0c\u6bcf\u80a1\u6536\u76ca\u589e\u957f\u4e86\u8fd120%\u3002\u201d\u201c\u6211\u4eec\u4e0d\u65ad\u5b9e\u73b0\u521b\u7eaa\u5f55\u7684\u4e1a\u7ee9\uff0c\u6bd4\u5982HOKA\u54c1\u724c\u6536\u5165\u589e\u52a0\u4e86\u8d855\u4ebf\u7f8e\u5143\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u6295\u8d44\u4e8e\u6211\u4eec\u7684\u957f\u671f\u6218\u7565\u91cd\u70b9\uff0c\u540c\u65f6\u4e25\u683c\u628a\u63a7\u6211\u4eec\u7684\u8fd0\u8425\u6a21\u5f0f\uff0c\u4ee5\u63a8\u52a8\u672a\u6765\u7684\u53ef\u6301\u7eed\u6210\u529f\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"411\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-14-1024x411.png\" alt=\"\" class=\"wp-image-164800\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-14-1024x411.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-14-300x120.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/21-14-768x308.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u8d22\u62a5\u53d1\u5e03\u540e\u7684\u7b2c\u4e8c\u5929\uff0c\u622a\u81f35\u670826\u65e5\u6536\u76d8\uff0cDeckers Brands\u80a1\u4ef7\u4e0a\u6da8\u4e863.37%\uff0c\u5f53\u524d\u5e02\u503c\u7ea6\u4e3a123\u4ebf\u7f8e\u5143\u3002\u4eca\u5e74\u4ee5\u6765\uff0c\u516c\u53f8\u80a1\u4ef7\u5df2\u7ecf\u4e0a\u6da8\u903e16%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"134\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/22-12-1024x134.png\" alt=\"\" class=\"wp-image-164801\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/22-12-1024x134.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/22-12-300x39.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/22-12-768x100.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u622a\u81f33\u670831\u65e5\uff0cDeckers Brands\u7684\u5e74\u5ea6\u4e1a\u7ee9\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"291\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/23-12-1024x291.png\" alt=\"\" class=\"wp-image-164802\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/23-12-1024x291.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/23-12-300x85.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/23-12-768x218.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/23-12.png 1828w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u6309\u6e20\u9053\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"145\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/30-16-1024x145.png\" alt=\"\" class=\"wp-image-164803\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/30-16-1024x145.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/30-16-300x43.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/30-16-768x109.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u4ece\u6e20\u9053\u8868\u73b0\u7684\u89d2\u5ea6\u6765\u770b\uff0c2023\u8d22\u5e74\u7684\u4e1a\u7ee9\u53d7\u5230DTC\u548c\u6279\u53d1\u4e1a\u52a1\u7684\u5f3a\u52b2\u63a8\u52a8\uff0c\u8fd9\u4e24\u9879\u4e1a\u52a1\u90fd\u4e3a\u516c\u53f8\u5e26\u6765\u4e86\u8d85\u8fc72\u4ebf\u7f8e\u5143\u7684\u589e\u91cf\u6536\u5165\u3002<\/p>\n\n\n\n<p>DTC\u6536\u5165\u540c\u6bd4\u589e\u957f21%\uff0c\u8fbe\u5230\u8fd115\u4ebf\u7f8e\u5143\uff0c\u6536\u5165\u5360\u6bd4\u8fbe\u523040%\u3002\u5176\u4e2d\uff0c\u5b9e\u4f53\u548c\u6570\u5b57\u4e1a\u52a1\u90fd\u5b9e\u73b0\u4e86\u5065\u5eb7\u589e\u957f\u3002Steve Fasching\u8868\u793a\uff0cDTC\u4e1a\u52a1\u7684\u589e\u957f\u662f\u7531\u65d7\u4e0b\u54c1\u724c\u5728\u5168\u7403\u8303\u56f4\u5185\u83b7\u5ba2\u7387\u548c\u7559\u5b58\u7387\u7684\u6301\u7eed\u589e\u957f\u63a8\u52a8\u7684\uff0c\u8fd9\u4e24\u9879\u6570\u636e\u5206\u522b\u8f83\u53bb\u5e74\u589e\u957f\u4e8628%\u548c29%\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u6240\u6709\u4e3b\u8981\u5e02\u573a\u7684DTC\u6536\u5165\u90fd\u5728\u5b9e\u9645\u62a5\u544a\u57fa\u7840\u4e0a\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u7684\u589e\u957f\u3002<br>\n\u5168\u5e74\u6279\u53d1\u6536\u5165\u540c\u6bd4\u589e\u957f12%\uff0c\u8fd9\u4e3b\u8981\u53cd\u6620\u4e86HOKA\u54c1\u724c\u5168\u7403\u5e02\u573a\u4efd\u989d\u7684\u589e\u957f\uff0c\u90e8\u5206\u88abUGG\u56fd\u5185\u6279\u53d1\u6536\u5165\u7684\u51cf\u5c11\u6240\u62b5\u6d88\u3002\u201cDTC\u548c\u6279\u53d1\u7684\u6210\u529f\u8bc1\u660e\u4e86\u6211\u4eec\u7684\u5168\u6e20\u9053\u54c1\u724c\u548c\u5e02\u573a\u7ba1\u7406\u3002\u4fdd\u6301\u6211\u4eec\u7684\u54c1\u724c\u5728\u5404\u81ea\u5e02\u573a\u7684\u771f\u5b9e\u6027\u548c\u4f18\u8d28\u5b9a\u4f4d\u4ecd\u7136\u662f\u6211\u4eec\u7684\u9996\u8981\u4efb\u52a1\uff0c\u7279\u522b\u662f\u5f53\u6211\u4eec\u9762\u5bf9\u4e00\u4e2a\u4e0d\u65ad\u53d8\u5316\u7684\u6d88\u8d39\u73af\u5883\u65f6\u3002\u201dSteve Fasching\u8bf4\u9053\u3002<br>\n\u6309\u5e02\u573a\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"172\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/31-10-1024x172.png\" alt=\"\" class=\"wp-image-164804\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/31-10-1024x172.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/31-10-300x50.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/31-10-768x129.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/31-10.png 1796w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dave Powers\u5728\u7535\u8bdd\u4f1a\u8bae\u4e0a\u8868\u793a\uff0c\u5728\u4e2d\u56fd\uff0cHoka\u548cUGG\u5728\u65b0\u51a0\u75ab\u60c5\u671f\u95f4\u7684\u8868\u73b0\u90fd\u597d\u4e8e\u9884\u671f\uff0c\u516c\u53f8\u7684\u6295\u8d44\u9879\u76ee\u5f00\u59cb\u594f\u6548\u3002\u7279\u522b\u662fHoka\uff0c\u5728\u4e2d\u56fd\u6536\u83b7\u4e86\u6700\u597d\u7684\u5408\u4f5c\u4f19\u4f34\uff0c\u5e76\u4e0e\u4e00\u4e9b\u5927\u54c1\u724c\u5c55\u5f00\u5408\u4f5c\u3002\u201c\u6211\u8ba4\u4e3a\u6211\u4eec\u53ef\u4ee5\u52a0\u5feb\u6b65\u4f10\uff0c\u800c\u4e14\u6211\u4eec\u6b63\u5728\u4ee5\u66f4\u5feb\u7684\u901f\u5ea6\u63d0\u9ad8\u54c1\u724c\u5728\u8fd9\u4e9b\u56fd\u9645\u5e02\u573a\u7684\u8ba4\u77e5\u3002\u201dDave Powers\u8bf4\u9053\u3002<\/p>\n\n\n\n<p>Dave Powers\u8fd8\u900f\u9732\uff0c\u5728\u5168\u7403\u8303\u56f4\u5185\uff0cHoka\u54c1\u724c\u7684\u8ba4\u77e5\u5ea6\u7ea6\u4e3a24%\uff0c\u800c\u8fd9\u4e00\u6570\u5b57\u5728EMEA\u5730\u533a\u548c\u4e2d\u56fd\u5e02\u573a\u66f4\u4f4e\uff0c\u56e0\u6b64\uff0c\u516c\u53f8\u9700\u8981\u5728\u6d88\u8d39\u8005\u9762\u524d\u5efa\u7acb\u4e00\u4e2a\u54c1\u724c\u7684\u4ee3\u8868\u548c\u4f53\u9a8c\u3002\u201c\u6211\u4eec\u8ba4\u4e3a\u6240\u6709\u8fd9\u4e9b\u5e02\u573a\uff0c\u5305\u62ec\u4e9a\u592a\u5730\u533a\u7684\u4e00\u4e9b\u7ecf\u9500\u5546\u5e02\u573a\uff0c\u90fd\u662fHOKA\u54c1\u724c\u975e\u5e38\u51fa\u8272\u7684\u589e\u957f\u673a\u4f1a\u3002\u4f46\u6b63\u5982\u6211\u4e00\u5f00\u59cb\u6240\u8bf4\u7684\uff0c\u6211\u4eec\u5c06\u4ee5\u6b63\u786e\u7684\u65b9\u5f0f\u7ba1\u7406\u5b83\uff0c\u4e3a\u4e86\u54c1\u724c\u7684\u5065\u5eb7\u589e\u957f\u3001\u7ef4\u6301\u826f\u597d\u7684\u76c8\u5229\u80fd\u529b\u3001\u5168\u4ef7\u9500\u552e\u548c\u6d88\u8d39\u8005\u4f53\u9a8c\uff0c\u6240\u4ee5\u6211\u4eec\u4f1a\u5728\u8fd9\u65b9\u9762\u957f\u671f\u575a\u6301\u4e0b\u53bb\u3002\u201d<\/p>\n\n\n\n<p>\u6309\u54c1\u724c\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"357\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/32-9-1024x357.png\" alt=\"\" class=\"wp-image-164805\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/32-9-1024x357.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/32-9-300x104.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/32-9-768x267.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/32-9.png 1470w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>2023\u8d22\u5e74\uff0cHoka\u5168\u7403\u6536\u5165\u540c\u6bd4\u589e\u957f58%\uff0c\u8fbe\u523014\u4ebf\u7f8e\u5143\u3002\u8fd9\u662fHoka\u8fde\u7eed\u7b2c\u56db\u5e74\u5f55\u5f97\u8d8550%\u7684\u6536\u5165\u589e\u957f\u3002\u5728\u8fd9\u4e00\u5e74\u4e2d\uff0cHoka\u7684\u589e\u957f\u4e3b\u8981\u5f97\u76ca\u4e8e\u4ee5\u4e0b\u51e0\u65b9\u9762\u539f\u56e0\uff1a2022\u5e74\u79cb\u5b63\u5168\u7403\u54c1\u724c\u77e5\u540d\u5ea6\u589e\u957f\u8d85\u8fc730%\uff1bDTC\u589e\u901f\u52a0\u5feb\uff0c\u8f83\u4e0a\u5e74\u589e\u957f85%\uff1b\u66f4\u5e7f\u6cdb\u7684\u4ea7\u54c1\u7c7b\u522b\uff1b\u73b0\u6709\u6279\u53d1\u5206\u9500\u70b9\u7684\u5e02\u573a\u4efd\u989d\u589e\u957f\uff1b\u4e0e\u6218\u7565\u5408\u4f5c\u4f19\u4f34\u5efa\u7acb\u4e86\u66f4\u591a\u7684\u63a5\u5165\u70b9\uff0c\u8fd9\u4e0e\u4ea7\u54c1\u5e93\u5b58\u7684\u589e\u52a0\u548c\u4f9b\u5e94\u94fe\u73af\u5883\u7684\u6539\u5584\u76f8\u8f85\u76f8\u6210\u3002<br>\nUGG 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Powers\u8868\u793a\uff0cTeva\u5c06\u901a\u8fc7\u672c\u8d22\u5e74\u7684\u989d\u5916\u6295\u8d44\u6765\u5b9e\u73b0\u672a\u6765\u589e\u957f\uff0c\u65e8\u5728\u63a8\u52a8\u672a\u6765\u4e94\u5e74\u5e02\u573a\u4efd\u989d\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"385\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/33-8-1024x385.png\" alt=\"\" class=\"wp-image-164806\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/33-8-1024x385.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/33-8-300x113.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/05\/33-8-768x289.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u516c\u53f8\u9996\u5e2d\u8d22\u52a1\u5b98Steve 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