{"id":165829,"date":"2023-06-16T21:20:14","date_gmt":"2023-06-16T13:20:14","guid":{"rendered":"http:\/\/www.htt.hk\/?p=165829"},"modified":"2023-06-16T21:20:14","modified_gmt":"2023-06-16T13:20:14","slug":"brandz-2023%e5%93%81%e7%89%8c%e4%bb%b7%e5%80%bc%e7%99%be%e5%bc%ba%e6%a6%9c","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=165829","title":{"rendered":"BrandZ 2023\u54c1\u724c\u4ef7\u503c\u767e\u5f3a\u699c"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u9645\u5e02\u573a\u54a8\u8be2\u673a\u6784 Kantar Millward Brown \uff08\u51ef\u5ea6\uff09\u516c\u5e03\u4e862023\u5e74\u5ea6 BrandZ \u5168\u7403\u6700\u5177\u4ef7\u503c100\u5f3a\u54c1\u724c\u699c\u5355\uff08BrandZ Most Valuable Global Brands 2023\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fc7\u53bb\u4e00\u5e74\u91cc\uff0c\u51ef\u5ea6 BrandZ\u2122\u6700\u5177\u4ef7\u503c\u5168\u7403\u54c1\u724c\u7684\u603b\u4ef7\u503c\u540c\u6bd4\u4e0b\u964d20%\u81f36.9\u4e07\u4ebf\u7f8e\u5143\u3002\u6bcf\u4e2a\u5e02\u573a\u3001\u6bcf\u4e2a\u5730\u533a\uff0c\u54c1\u724c\u4f01\u4e1a\u90fd\u5728\u91cd\u65b0\u89c4\u5212\u8def\u7ebf\uff0c\u4ee5\u5ea6\u8fc7\u8fd9\u4e2a\u5145\u6ee1\u98a0\u8986\u548c\u52a8\u8361\u7684\u65b0\u65f6\u4ee3\u3002\u5c3d\u7ba1\u8fd9\u79cd\u8f6c\u578b\u53d8\u9769\u5e26\u6765\u4e86\u4e00\u4e9b\u6ce2\u52a8\uff0c\u4f466.9\u4e07\u4ebf\u7f8e\u5143\u603b\u4ef7\u503c\u4ecd\u8fdc\u9ad8\u4e8e2020\u5e74\u8fd15\u4e07\u4ebf\u7f8e\u5143\u7684\u6c34\u5e73\uff0c\u8f83\u75ab\u60c5\u7206\u53d1\u524d\u76842019\u5e74\u76f8\u6bd4\uff0c\u589e\u957f\u4e8647%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-12-1024x545.png\" alt=\"\" class=\"wp-image-165830\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-12-1024x545.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-12-300x160.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-12-768x409.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8be5\u699c\u5355\u8ffd\u8e2a\u4e86\u5168\u7403540\u4e2a\u54c1\u7c7b\u8fd12.1\u4e07\u4e2a\u54c1\u724c\uff0c\u6db5\u76d6\u4ee5\u4e0b\u7c7b\u522b\uff1a\u5962\u4f88\u54c1\u3001\u670d\u88c5\u3001\u98df\u54c1\u53ca\u8f6f\u996e\u3001\u5feb\u9910\u3001\u9152\u7c7b\u3001\u4e2a\u62a4\u3001\u5a92\u4f53\u5a31\u4e50\u3001\u7535\u4fe1\u670d\u52a1\u3001\u5546\u4e1a\u89e3\u51b3\u65b9\u6848\u548c\u6280\u672f\u670d\u52a1\u3001\u94f6\u884c\u3001\u6d88\u8d39\u8005\u6280\u672f\u3001\u96f6\u552e\u3001\u6c7d\u8f66\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u603b\u699c\u5341\u5f3a\u4e2d\uff0c\u82f9\u679c\u8fde\u7eed\u7b2c\u4e8c\u5e74\u8749\u8054\u5168\u7403\u6700\u6709\u4ef7\u503c\u54c1\u724c\u51a0\u519b\uff0c\u4f30\u503c\u8d858800\u4ebf\u7f8e\u5143\u3002\u5fae\u8f6f\u8d85\u8d8a\u4e9a\u9a6c\u900a\uff0c\u4e0e\u8c37\u6b4c\u5206\u5217\u4e8c\u3001\u4e09\u5f3a\u3002\u817e\u8baf\u662f\u552f\u4e00\u8fdb\u5165\u524d\u5341\u7684\u4e2d\u56fd\u4f01\u4e1a\u3002\u5728\u65f6\u5c1a\u9886\u57df\uff0c\u53ea\u6709\u6cd5\u56fd\u5962\u4f88\u54c1\u724c LOUIS VUITTON \uff08\u8def\u6613\u5a01\u767b\uff09\u8dfb\u8eab\u5341\u5f3a\u699c\u5355\uff0c\u8fde\u7eed18\u5e74\u6210\u4e3a\u5168\u7403\u4ef7\u503c\u6700\u9ad8\u7684\u5962\u4f88\u54c1\u724c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79d1\u6280\u54c1\u724c\u518d\u6b21\u6210\u4e3a\u524d100\u5f3a\u7684\u4f7c\u4f7c\u8005\uff0c\u5360\u636e\u8f83\u5927\u4efd\u989d\u3002\u9ea6\u5f53\u52b3\u662f\u6700\u6709\u4ef7\u503c\u7684\u975e\u79d1\u6280\u54c1\u724c\uff0c\u53ef\u53e3\u53ef\u4e50\u91cd\u65b0\u8fdb\u5165\u524d\u5341\u540d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u519c\u592b\u5c71\u6cc9\u548c Shein \u6210\u4e3a\u201c\u9996\u6b21\u8fdb\u5165&amp;\u91cd\u8fd4\u201d\u524d\u767e\u7684\u4e24\u5bb6\u4e2d\u56fd\u516c\u53f8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"714\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/1-22-1024x714.png\" alt=\"\" class=\"wp-image-165831\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/1-22-1024x714.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/1-22-300x209.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/1-22-768x536.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/1-22.png 1933w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8f83\u53bb\u5e74\u76f8\u6bd4\uff0c\u5168\u7403\u767e\u5f3a\u699c\u5355\u4e2d\u670916\u4e2a\u54c1\u724c\u4ef7\u503c\u5b9e\u73b0\u589e\u957f\u3002\u5728\u5962\u4f88\u54c1\u9886\u57df\uff0cDior \u548c Chanel \u8dfb\u8eab TOP RISERS\uff08\u589e\u957f\u6700\u5feb\u54c1\u724c\uff09\uff0c\u5176\u4e2d Dior\uff08\u8fea\u5965\uff09\u662f\u589e\u957f\u6700\u5feb\u7684\u54c1\u724c\uff0c\u540c\u6bd4\u589e\u957f9%\u3002Chanel\uff08\u9999\u5948\u513f\uff09\u589e\u5e45\u4e3a6%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"550\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/2-15-1024x550.png\" alt=\"\" class=\"wp-image-165832\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/2-15-1024x550.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/2-15-300x161.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/2-15-768x412.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1<\/p>\n\n\n\n<p 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class=\"wp-block-paragraph\">\u5728\u672a\u6765\u51e0\u5e74\uff0c\u5962\u4f88\u54c1\u724c\u53ef\u80fd\u4f1a\u91cd\u70b9\u7740\u773c\u4e8e\u4e2d\u56fd\u7684\u201c\u8d35\u5bbe\u5ba2\u6237\u201d\uff0c\u8fd9\u610f\u5473\u7740\u5c06\u63a8\u51fa\u66f4\u591a\u7684\u79c1\u4eba\u8d2d\u7269\u3001\u9ad8\u7ea7\u5b9a\u5236\u548cVIP\u72ec\u5bb6\u4ea7\u54c1\u7b49\u670d\u52a1\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u62a5\u544a\u8ba4\u4e3a\u5962\u4f88\u54c1\u724c\u4eca\u540e\u7684\u54c1\u724c\u5efa\u8bbe\u884c\u52a8\u8981\u70b9\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u5316\u4ea7\u54c1\u7ec4\u5408\uff0c\u4f8b\u5982\u5728\u7f8e\u5986\u548c\u9999\u6c1b\u9886\u57df\u8fdb\u884c\u62d3\u5c55<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e3a\u75ab\u60c5\u540e\u7684\u65c5\u884c\u505a\u597d\u51c6\u5907\uff0c\u75ab\u60c5\u6270\u4e71\u4e86\u539f\u6709\u7684\u65c5\u6e38\u96f6\u552e\u6e20\u9053\uff0c\u4e2d\u56fd\u6d77\u5357\u5c9b\u3001\u5317\u4eac\u5468\u8fb9\u7684\u6ed1\u96ea\u80dc\u5730\u7684\u5730\u4f4d\u4e0a\u5347\uff0c\u800c\u673a\u573a\u514d\u7a0e\u5e97\u548c\u5df4\u9ece\u767e\u8d27\u516c\u53f8\u7684\u5730\u4f4d\u6709\u6240\u4e0b\u6ed1\uff0c\u4ece\u4e2d\u671f\u6765\u770b\uff0c\u50cf\u66fc\u8c37\u548c\u9a6c\u5c3c\u62c9\u8fd9\u6837\u7684\u201c\u8f83\u8fd1\u201d\u7684\u56fd\u9645\u76ee\u7684\u5730\u53ef\u80fd\u4f1a\u6210\u4e3a\u4e2d\u56fd\u65c5\u884c\u8005\u91cd\u8fd4\u4e16\u754c\u7684\u91cd\u8981\u96f6\u552e\u4e2d\u5fc3\u3002\u65c5\u6e38\u96f6\u552e\u884c\u4e1a\u5373\u5c06\u91cd\u65b0\u51fa\u73b0\uff0c\u4f46\u8f83\u8fc7\u5f80\u66f4\u4e3a\u5206\u6563<br>\n\u627e\u5230\u5b8c\u7f8e\u7684\u4ef7\u683c\u70b9<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"545\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-13-1024x545.png\" alt=\"\" class=\"wp-image-165833\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-13-1024x545.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-13-300x160.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/06\/3-13-768x409.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5962\u4f88\u54c1\u54c1\u724c\u4ef7\u503c\u524d\u5341\u699c\u5355<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Louis Vuitton\uff08\u8def\u6613\u5a01\u767b\uff091248.22\u4ebf\u7f8e\u5143<br>\nHerm\u00e8s\uff08\u7231\u9a6c\u4ed5\uff09762.99\u4ebf\u7f8e\u5143<br>\nChanel\uff08\u9999\u5948\u513f\uff09559.39\u4ebf\u7f8e\u5143<br>\nGucci\uff08\u53e4\u9a70) 263.06\u4ebf\u7f8e\u5143<br>\nDior\uff08\u8fea\u5965\uff09114.42\u4ebf\u7f8e\u5143\uff0c\u6bd4\u53bb\u5e74\u589e\u957f9%\uff0c\u662f\u4eca\u5e74\u54c1\u724c\u4ef7\u503c\u589e\u957f\u6700\u5feb\u7684\u5962\u4f88\u54c1\u724c<br>\nCartier\uff08\u5361\u5730\u4e9a\uff0997.25\u4ebf\u7f8e\u5143<br>\nRolex\uff08\u52b3\u529b\u58eb\uff0978.99\u4ebf\u7f8e\u5143<br>\nTiffany&amp;Co.\uff08\u8482\u8299\u5c3c\uff0961.24\u4ebf\u7f8e\u5143<br>\nSaint Laurent\uff08\u5723\u7f57\u5170\uff0960.23\u4ebf\u7f8e\u5143<br>\nPrada\uff08\u666e\u62c9\u8fbe\uff0949.21\u4ebf\u7f8e\u5143<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u670d\u88c5<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u53bb\u5e74\u7684\u590d\u82cf\u4e0a\u5347\u8d8b\u52bf\u76f8\u53cd\uff0c2023\u5e74\u5168\u7403\u5341\u5927\u6700\u6709\u4ef7\u503c\u670d\u88c5\u54c1\u724c\u603b\u4ef7\u503c\u540c\u6bd4\u4e0b\u964d21%\uff0c\u5373\u4f7f\u662f\u5168\u7403\u6700\u5f3a\u5927\u7684\u54c1\u724c\uff0c\u5728\u8fc7\u53bb\u4e00\u5e74\u91cc\u4e5f\u9762\u4e34\u7740\u8d22\u52a1\u538b\u529b\uff0c\u54c1\u724c\u9700\u8981\u5728\u75ab\u60c5\u8fc7\u540e\u7684\u96f6\u552e\u73af\u5883\u4e2d\u91cd\u65b0\u5b9a\u4e49\u5176\u8eab\u4efd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u897f\u65b9\u4f20\u7edf\u54c1\u724c\u5728\u5efa\u7acb\u7535\u5546\u548c\u5e93\u5b58\u7cfb\u7edf\u65b9\u9762\u8fd8\u6709\u5f88\u957f\u7684\u8def\u8981\u8d70\uff0c\u8fd9\u4e24\u79cd\u6a21\u5f0f\u4e5f\u5c06\u7ee7\u7eed\u53d7\u5230\u4f9b\u5e94\u94fe\u4e2d\u65ad\u548c\u6d88\u8d39\u4e0b\u884c\u7684\u6311\u6218\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u8de8\u5883\u5feb\u65f6\u5c1a\u7535\u5546 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