{"id":166701,"date":"2023-07-01T00:21:29","date_gmt":"2023-06-30T16:21:29","guid":{"rendered":"http:\/\/www.htt.hk\/?p=166701"},"modified":"2023-07-01T00:21:29","modified_gmt":"2023-06-30T16:21:29","slug":"nike%e4%b8%8a%e8%b4%a2%e5%b9%b4%e6%94%b6%e5%85%a5%e7%aa%81%e7%a0%b4500%e4%ba%bf%e7%be%8e%e5%85%83%e5%a4%a7%e5%85%b3","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=166701","title":{"rendered":"Nike\u4e0a\u8d22\u5e74\u6536\u5165\u7a81\u7834500\u4ebf\u7f8e\u5143\u5927\u5173"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u5730\u65f6\u95f46\u670829\u65e5\u4e0b\u5348\uff0c\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u5de8\u5934Nike\uff08\u8010\u514b\uff09\u516c\u5e03\u4e86\u622a\u81f35\u670831\u65e5\u76842023\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u5173\u952e\u8d22\u52a1\u6570\u636e\uff1a\u5168\u5e74\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f10%\u81f3512.17\u4ebf\u7f8e\u5143\uff08\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\u7684\u589e\u5e45\u4e3a 16%\uff09\uff0c\u5176\u4e2d\u7b2c\u56db\u5b63\u5ea6\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f5%\u81f3126.25\u4ebf\u7f8e\u5143\uff0c\u589e\u901f\u653e\u7f13\uff1b\u4e0d\u8fc7\uff0c\u5728\u7ecf\u5386\u4e86\u524d\u4e09\u5b63\u5ea6\u7684\u4e0b\u964d\u540e\uff0c\u7b2c\u56db\u5b63\u5ea6\u4e2d\uff0c\u5927\u4e2d\u534e\u533a\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u7684\u5f3a\u52b2\u589e\u957f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98John Donahoe\u8868\u793a\uff1a\u201cNike\u7684\u5f3a\u52b2\u4e1a\u7ee9\u8868\u660e\uff0c\u6211\u4eec\u7684\u6218\u7565\u6b63\u5728\u53d1\u6325\u4f5c\u7528\u3002\u5bf9\u4e8eNike\u6765\u8bf4\uff0c2023\u8d22\u5e74\u662f\u5177\u6709\u91cc\u7a0b\u7891\u610f\u4e49\u7684\u4e00\u5e74\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u72ec\u7279\u4f18\u52bf\u7ee7\u7eed\u589e\u5f3a\u4e86\u5dee\u5f02\u5316\u7ade\u4e89\u529b\u3002\u6211\u4eec\u5728\u521b\u65b0\u65b9\u9762\u7684\u6295\u8d44\u548c\u6211\u4eec\u5728\u6570\u5b57\u9886\u57df\u7684\u9886\u5bfc\u5730\u4f4d\u6b63\u63a8\u52a8\u6211\u4eec\u54c1\u724c\u7ec4\u5408\u7684\u5e7f\u6cdb\u589e\u957f\uff0c\u56e0\u4e3a\u6211\u4eec\u901a\u8fc7\u670d\u52a1\u4e8e\u4f53\u80b2\u4e8b\u4e1a\u7684\u672a\u6765\u521b\u9020\u4ef7\u503c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98Matthew Friend\u8bc4\u8bba\u9053\uff1a\u201c2023\u8d22\u5e74\u8bc1\u660e\u4e86\u8010\u514b\u7684\u6295\u8d44\u7ec4\u5408\u80fd\u591f\u63a8\u52a8\u5e74\u590d\u4e00\u5e74\u7684\u5f3a\u52b2\u589e\u957f\u3002\u6211\u4eec\u4ee515%\u5de6\u53f3\u7684\u6536\u5165\u589e\u957f\u548c\u5065\u5eb7\u7684\u5e02\u573a\u7ed3\u675f\u4e86\u8fd9\u4e00\u5e74\uff0c\u4e3a2024\u8d22\u5e74\u53ca\u4ee5\u540e\u7684\u53ef\u6301\u7eed\u76c8\u5229\u589e\u957f\u5960\u5b9a\u4e86\u57fa\u7840\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"714\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/1.png\" alt=\"\" class=\"wp-image-166702\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/1.png 952w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/1-300x225.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/1-768x576.png 768w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u8d22\u62a5\u53d1\u5e03\u540e\uff0c\u622a\u81f36\u670829\u65e5\u6536\u76d8\uff0cNike\u80a1\u4ef7\u8f7b\u5fae\u4e0a\u6da80.3%\uff0c\u5f53\u524d\u5e02\u503c\u7ea6\u4e3a1742.5\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"109\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/2-1024x109.png\" alt=\"\" class=\"wp-image-166703\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/2-1024x109.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/2-300x32.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/2-768x82.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/2.png 1630w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"225\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-1024x225.png\" alt=\"\" class=\"wp-image-166704\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-1024x225.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-300x66.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-768x169.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3.png 1136w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c55\u671b2024\u8d22\u5e74\uff0c\u96c6\u56e2\u8868\u793a\uff0c\u65b0\u8d22\u5e74\u7684\u9996\u8981\u4efb\u52a1\u662f\u63a8\u52a8\u5065\u5eb7\u7684\u5168\u4ef7\u589e\u957f\uff0c\u540c\u65f6\u91ca\u653eNike\u8fd0\u8425\u6a21\u5f0f\u7684\u901f\u5ea6\u3001\u7075\u6d3b\u6027\u548c\u6548\u7387\u3002\u57fa\u4e8e\u6b64\uff0c\u96c6\u56e2\u9884\u8ba12024\u8d22\u5e74\u7684\u6536\u5165\u5c06\u5728Nike Direct\u7684\u5e26\u9886\u4e0b\u5b9e\u73b0\u4e2d\u7b49\u4e2a\u4f4d\u6570\u7684\u589e\u957f\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f32023\u5e745\u670831\u65e5\uff0cNike\u7b2c\u56db\u5b63\u5ea6\u7684\u4e3b\u8981\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"273\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-1024x273.png\" alt=\"\" class=\"wp-image-166705\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-1024x273.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-300x80.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-768x205.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10.png 1410w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6bdb\u5229\u7387\u4e0b\u964d140\u4e2a\u57fa\u70b9\uff0c\u81f343.6%\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u4ea7\u54c1\u6295\u5165\u6210\u672c\u589e\u52a0\uff0c\u8d27\u8fd0\u548c\u7269\u6d41\u8d39\u7528\u589e\u52a0\uff0c\u4ee5\u53ca\u901a\u8fc7\u66f4\u591a\u4fc3\u9500\u548c\u6298\u6263\u6765\u6e05\u7406\u8fc7\u5269\u5e93\u5b58\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u6b64\uff0cJane Hali &amp; Associates \u9ad8\u7ea7\u5206\u6790\u5e08Jessica Ramirez\u8868\u793a\uff0c\u201c\u9274\u4e8e\u5ba2\u6237\u5bf9\u81f3\u5c11\u4e24\u4e2a\u5bf9Nike\u76f8\u5f53\u91cd\u8981\u7684\u5730\u533a\u6301\u76f8\u5f53\u8c28\u614e\u7684\u6001\u5ea6\uff0c\u9884\u8ba1\u6bdb\u5229\u7387\u4ecd\u5c06\u53d7\u5230\u5f71\u54cd\uff0c\u56e0\u4e3a\u4ed6\u4eec\u5c06\u7ee7\u7eed\u8fdb\u884c\u4fc3\u9500\u6d3b\u52a8\u4ee5\u5438\u5f15\u5ba2\u6237\u7684\u6ce8\u610f\u529b\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014\u5c31\u5e02\u573a\u800c\u8a00<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matthew Friend\u5728\u7535\u8bdd\u4f1a\u8bae\u4e0a\u8868\u793a\uff1a\u201c\u6211\u4eec\u5728\u56fd\u9645\u5e02\u573a\u4e0a\u770b\u5230\u4e86\u5de8\u5927\u7684\u589e\u957f\u6f5c\u529b\u3002\u8fd9\u5305\u62ec\u97e9\u56fd\uff0c\u6211\u4eec\u6700\u6570\u5b57\u5316\u8fde\u63a5\u7684\u5e02\u573a\u4e4b\u4e00\uff1b\u4e2d\u7f8e\u6d32\u548c\u5357\u7f8e\u6d32\uff0c\u4e00\u4e2a\u5bf9\u4f53\u80b2\u6709\u7740\u6df1\u539a\u70ed\u7231\u7684\u5730\u533a\uff1b\u4e1c\u5357\u4e9a\u548c\u5370\u5ea6\uff0c\u62e5\u6709\u4e16\u754c\u4e0a\u6700\u5927\u7684\u9752\u5e74\u4eba\u53e3\u4e4b\u4e00\uff1b\u5f53\u7136\u8fd8\u6709\u4e2d\u56fd\uff0c\u90a3\u91cc\u7684\u5e74\u8f7b\u6d88\u8d39\u8005\u6b63\u5728\u5bfb\u6c42\u9876\u7ea7\u4ea7\u54c1\u521b\u65b0\uff0cZ\u4e16\u4ee3\u6b63\u5728\u6210\u957f\u4e3a\u4e2d\u56fd\u6709\u53f2\u4ee5\u6765\u6700\u6d3b\u8dc3\u7684\u4e00\u4ee3\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"232\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-1024x232.png\" alt=\"\" class=\"wp-image-166706\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-1024x232.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-300x68.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-768x174.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11.png 1626w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5317\u7f8e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u4e3a\u96c6\u56e2\u6700\u5927\u7684\u5e02\u573a\uff0c\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\uff0c\u6536\u5165\u589e\u957f5%\uff0c\u4e3a\u56db\u4e2a\u5b63\u5ea6\u4ee5\u6765\u7684\u6700\u4f4e\u6c34\u5e73\uff0c\u539f\u56e0\u662f\u7f8e\u56fd\u6279\u53d1\u5546\u5728\u4e0b\u65b0\u8ba2\u5355\u65f6\u53d8\u5f97\u66f4\u52a0\u8c28\u614e\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u5317\u7f8e\u6d88\u8d39\u8005\u51cf\u5c11\u4e86\u8fd0\u52a8\u978b\u548c\u8fd0\u52a8\u670d\u88c5\u7684\u8d2d\u4e70\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u5c45\u9ad8\u4e0d\u4e0b\u7684\u901a\u8d27\u81a8\u80c0\u5bfc\u81f4\u6d88\u8d39\u8005\u8d2d\u4e70\u5fc5\u9700\u54c1\uff0c\u51cf\u5c11\u53ef\u81ea\u7531\u652f\u914d\u7684\u652f\u51fa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u6e20\u9053\u800c\u8a00\uff0cNike Direct \uff08\u76f4\u8425\u6e20\u9053\uff09\u589e\u957f\u4e8615%\uff0cNike Digital\uff08\u6570\u5b57\u6e20\u9053\uff09\u589e\u957f\u4e8617%\uff1b\u6279\u53d1\u4e0b\u964d\u4e863%\uff0c\u8fd9\u662f\u7531\u4e8e\u4e3a\u4e86\u79ef\u6781\u7ba1\u7406\u5e02\u573a\u5e93\u5b58\uff0c\u6625\u590f\u5b63\u9500\u552e\u51cf\u5c11\u3002EBIT\uff08\u606f\u7a0e\u524d\u5229\u6da6\uff09\u5728\u5b9e\u9645\u62a5\u544a\u57fa\u7840\u4e0a\u4e0b\u964d 6%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">EMEA\uff08\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\uff09<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\uff0c\u7b2c\u56db\u5b63\u5ea6\u6536\u5165\u589e\u957f\u4e867%\u3002\u5c31\u6e20\u9053\u800c\u8a00\uff0cNike Direct \u589e\u957f28%\uff0cNike Digital \u589e\u957f24%\u3002EBIT \u5728\u5b9e\u9645\u62a5\u544a\u57fa\u7840\u4e0a\u4e0b\u964d13%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u56db\u5b63\u5ea6\u4e2d\uff0cNike\u5728\u8fd0\u52a8\u6027\u80fd\u548c\u751f\u6d3b\u65b9\u5f0f\u65b9\u9762\u7684\u5e02\u573a\u4efd\u989d\u6709\u6240\u589e\u52a0\u3002\u6570\u5b57\u5316\u7ee7\u7eed\u4e3a\u54c1\u724c\u589e\u957f\u63d0\u4f9b\u52a8\u529b\uff0c\u5ba2\u6d41\u91cf\u589e\u957f\u4e86\u4e24\u4f4d\u6570\uff0c\u7528\u6237\u8f6c\u6362\u7387\u4e5f\u5728\u6269\u5927\u3002\u5728\u4e3b\u8981\u56fd\u5bb6\u4e2d\uff0c\u5b9e\u4f53\u5e97\u7684\u5ba2\u6d41\u91cf\u4e5f\u4fdd\u6301\u5f3a\u52b2\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u4e2d\u534e\u533a<br>\n\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\uff0c\u7b2c\u56db\u5b63\u5ea6\u6536\u5165\u731b\u589e25%\uff0c\u662fNike\u6240\u6709\u5730\u533a\u4e2d\u552f\u4e00\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f\u7684\u5e02\u573a\u3002\u5c31\u6e20\u9053\u800c\u8a00\uff0cNike Direct\u589e\u957f19%\uff0cNike Digital\u4e0b\u964d12%\uff0c\u4e3b\u8981\u662f\u968f\u7740\u75ab\u60c5\u7ed3\u675f\uff0c\u5927\u6279\u6d88\u8d39\u8005\u524d\u5f80\u5b9e\u4f53\u5e97\u8d2d\u7269\u3002EBIT\u5728\u5b9e\u9645\u62a5\u544a\u57fa\u7840\u4e0a\u589e\u957f70%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u4e8e\u4e2d\u56fd\u5e02\u573a\u7684\u5f3a\u52b2\u8868\u73b0\uff0cMatthew Friend\u8868\u793a\uff0c\u201c\u8fd9\u4e2a\u5b63\u5ea6\u6beb\u65e0\u7591\u95ee\u5730\u8868\u660e\uff1a\u4f53\u80b2\u8fd0\u52a8\u53c8\u56de\u6765\u4e86\uff0c\u6d88\u8d39\u8005\u4fe1\u5fc3\u6b63\u5728\u53cd\u5f39\uff0cNike\u7684\u54c1\u724c\u52bf\u5934\u4e5f\u5728\u589e\u957f\u3002\u201d\u4e3a\u4e86\u5e86\u795d\u4f53\u80b2\u8fd0\u52a8\u7684\u56de\u5f52\uff0cNike \u56f4\u7ed5\u4e2d\u56fd\u9ad8\u4e2d\u7bee\u7403\u8054\u8d5b\uff08China HighSchoolBasketballLeague\uff09\u3001Air Max Day \u4ee5\u53ca Super Brand Day\u5c55\u5f00\u4e86\u5168\u9762\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p 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