{"id":167412,"date":"2023-07-11T22:07:56","date_gmt":"2023-07-11T14:07:56","guid":{"rendered":"http:\/\/www.htt.hk\/?p=167412"},"modified":"2023-07-11T22:07:56","modified_gmt":"2023-07-11T14:07:56","slug":"%e5%a5%a2%e4%be%88%e5%93%81%e5%b7%a8%e6%97%a0%e9%9c%b8%e9%98%b4%e5%bd%b1%e4%b8%8b%ef%bc%8c%e5%b0%8f%e5%93%81%e7%89%8c%e5%a6%82%e4%bd%95%e6%b1%82%e5%8f%91%e5%b1%95%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=167412","title":{"rendered":"\u5962\u4f88\u54c1\u5de8\u65e0\u9738\u9634\u5f71\u4e0b\uff0c\u5c0f\u54c1\u724c\u5982\u4f55\u6c42\u53d1\u5c55\uff1f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u4e5d\u5c4a\u610f\u5927\u5229\u5962\u4f88\u54c1\u4f01\u4e1a\u534f\u4f1a\uff08Altagamma\uff09\u6d88\u8d39\u8005\u548c\u96f6\u552e\u6d1e\u5bdf\u2f24\u4f1a\uff08Altagamma Consumer and Retail Insight\uff09\u5728\u2f76\u5170\u5361\u2fa5\u666e\u6d1b\u57fa\u2fa6\u4f1a\uff08Fondazione Cariplo\uff09\u4f1a\u8bae\u4e2d\u2f3c\u4e3e\u2f8f\uff0c\u63a2\u8ba8\u4e86\u5962\u4f88\u54c1\u9886\u57df\u6d88\u8d39\u8005\u548c\u96f6\u552e\u4e1a\u7684\u6f14\u53d8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Altagamma \u4e3b\u5e2d Matteo Lunelli \u548c\u603b\u7ecf\u7406 Stefania Lazzaroni \u5728\u672c\u6b21\u6d3b\u52a8\u4e2d\u53d1\u5e03\u4e86\u4e24\u9879\u5168\u65b0\u7814\u7a76\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0e\u6ce2\u58eb\u987f\u54a8\u8be2\uff08Boston Consulting Group\uff0c\u4ee5\u4e0b\u7b80\u79f0\u201cBCG\u201d\uff09\u5408\u4f5c\u7684\u300aTrue-Luxury Global Consumer Insight\u300b\uff08\u5b9e\u8d28\u5962\u4f88\u54c1\u7684\u5168\u7403\u6d88\u8d39\u8005\u6d1e\u5bdf\uff09\uff0c<br>\n\u4e0e\u76db\u535a\u8bc1\u5238(Bernstein)\u548c\u610f\u5927\u5229\u751f\u6d3b\u65b9\u5f0f\u3001\u9ad8\u7aef\u548c\u6d88\u8d39\u54c1\u96f6\u552e\u9886\u57df\u51e0\u4e2a\u4e3b\u8981\u54c1\u724c\u5408\u4f5c\u7684\u300aLuxury Retail Evolution\u300b\uff08\u5962\u4f88\u54c1\u96f6\u552e\u7684\u6f14\u53d8\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"644\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-6-1024x644.png\" alt=\"\" class=\"wp-image-167413\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-6-1024x644.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-6-300x189.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/3-6-768x483.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4f1a\u8bae\u5f00\u5e55\u5f0f\u4e0a\uff0c Altagamma \u8463\u4e8b\u957f Matteo Lunelli \u5f3a\u8c03\uff0c\u201c\u9ad8\u7aef\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u503e\u5411\u5448\u4e24\u4f4d\u6570\u589e\u957f\u3002\u9500\u552e\u70b9\u6570\u91cf\u7a33\u5b9a\uff0c\u89c4\u6a21\u663e\u8457\u589e\u52a0\uff0c\u5e76\u521b\u9020\u51fa\u8d8a\u6765\u8d8a\u4e2a\u6027\u5316\u548c\u72ec\u7279\u7684\u72ec\u7279\u4f53\u9a8c\u3002\u6d88\u8d39\u8005\u4e60\u60ef\u3001\u4ef7\u503c\u89c2\u548c\u5168\u6e20\u9053\u5206\u9500\u2f45\u5f0f\u6b63\u5728\u53d1\u2f63\u53d8\u5316\uff0c\u2f7d\u4f9b\u5e94\u94fe\u4e0b\u6e38\u548c\u4e0a\u6e38\u65b0\u7684\u534f\u4f5c\u548c\u6574\u5408\u7b56\u7565\u6b63\u5728\u51fa\u73b0\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u603b\u7ed3\u4e86\u4e24\u4efd\u62a5\u544a\u4e2d\u7684\u4e3b\u8981\u4eae\u70b9\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"676\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-5-1024x676.png\" alt=\"\" class=\"wp-image-167414\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-5-1024x676.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-5-300x198.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-5-768x507.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/10-5.png 1790w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u54c1\u724c\u201c\u62fc\u201d\u95e8\u5e97\uff0c\u5c0f\u54c1\u724c\u5982\u4f55\u5e94\u6218\uff1f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bernstein \u7684\u8d44\u6df1\u5962\u4f88\u54c1\u884c\u4e1a\u5206\u6790\u5e08 Luca Solca \u4ecb\u7ecd\u4e86\u7b2c\u4e00\u4efd\u62a5\u544a\u300aLuxury Retail Evolution\u300b\uff08\u5962\u4f88\u54c1\u96f6\u552e\u7684\u6f14\u53d8\uff09\uff0c\u79f0\u201c\u5927\u54c1\u724c\u5df2\u7ecf\u5f00\u59cb\u9010\u6b65\u5efa\u7acb\u89c4\u6a21\u66f4\u5927\u3001\u66f4\u6709\u610f\u4e49\u3001\u5229\u6da6\u66f4\u9ad8\u7684\u95e8\u5e97\u3002\u8fd9\u662f\u6b63\u786e\u7684\u505a\u6cd5\uff0c\u56e0\u4e3a\u5728\u4e00\u4e2a\u53ef\u4ee5\u901a\u8fc7\u624b\u673a\u8d2d\u7269\u7684\u4e16\u754c\u91cc\uff0c\u95e8\u5e97\u5fc5\u987b\u53d8\u5f97\u8db3\u591f\u51fa\u8272\u624d\u503c\u5f97\u4e00\u53bb\u3002\u95ee\u9898\u5728\u4e8e\uff0c\u5c0f\u54c1\u724c\uff0c\u65e0\u6cd5\u8d1f\u62c5\u8d77\u8fd9\u4e9b\u95e8\u5e97\u7684\u6210\u672c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luca Solca \u8c03\u7814\u4e86\u5962\u4f88\u54c1\u516c\u53f8\u96f6\u552e\u6218\u7565\u7684\u6f14\u53d8\u548c\u524d\u666f\uff0c\u53d1\u73b0\u81ea2019\u5e74\u4ee5\u6765\uff0c\u4e3b\u8981\u5962\u4f88\u54c1\u724c\u7684\u95e8\u5e97\u7f51\u7edc\u5df2\u7f29\u51cf\u7ea61%\u3002\u5962\u4f88\u54c1\u96f6\u552e\u4ecd\u7136\u96c6\u4e2d\u5728\u76f8\u5bf9\u8f83\u5c11\u7684\u57ce\u5e02\uff0c\u800c\u6392\u540d\u524d25\u7684\u57ce\u5e02\u62e5\u6709\u7ea640%\u7684\u5962\u4f88\u54c1\u95e8\u5e97\u3002\u7c73\u5170\u672a\u80fd\u8dfb\u8eab\u524d10\uff0c\u90e8\u5206\u539f\u56e0\u5728\u4e8e\u8457\u540d\u65f6\u5c1a\u8857\u533a\u53f2\u76ae\u5361\u5927\u9053\uff08Via della Spiga\uff09\u89c4\u6a21\u7684\u7f29\u5c0f\u4ee5\u53ca\u5927\u54c1\u724c\u5728\u5f53\u5730\u673a\u573a\u5f00\u5e97\u76f8\u5bf9\u8f83\u5c11\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-3-1024x760.png\" alt=\"\" class=\"wp-image-167415\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-3-1024x760.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-3-300x223.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/11-3-768x570.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1a\u6392\u540d\u524d25\u7684\u57ce\u5e02\u62e5\u6709\u7ea640%\u7684\u5962\u4f88\u54c1\u95e8\u5e97<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u540c\u65f6\uff0c\u8fd9\u4e9b\u5e74\u4e2d\uff0c\u65d7\u8230\u5e97\u7684\u89c4\u6a21\u548c\u8d28\u91cf\u4e0d\u65ad\u5347\u7ea7\uff0c\u5927\u578b\u4e14\u975e\u5e38\u91cd\u8981\u7684\u5546\u5e97\u4f1a\u5c06\u54c1\u724c\u7279\u5b9a DNA \u5143\u7d20\u53ca\u6240\u5728\u5f53\u5730\u57ce\u5e02\u878d\u5165\u5230\u5e97\u94fa\u5efa\u7b51\u4e2d\u3002\u4e0d\u8fc7\uff0c\u8fd9\u4e9b\u5927\u578b\u5546\u5e97\u201c\u5e76\u4e0d\u4ee3\u8868\u4e8f\u672c\u201d\uff0c\u76f8\u53cd\uff0c\u7531\u4e8e\u76f8\u5e94\u7684\u5728\u4f20\u64ad\u65b9\u9762\u7684\u6295\u8d44\uff0c\u8425\u4e1a\u989d\u6216\u8fbe\u6570\u4ebf\u6b27\u5143\uff0c\u5229\u6da6\u7387\u5f88\u9ad8\u3002\u540c\u65f6\uff0c\u8fd9\u4e9b\u65b0\u65d7\u8230\u5e97\u4e5f\u51ed\u501f\u5de8\u5927\u7684\u89c4\u6a21\u6210\u4e3a\u4f17\u591a\u6e38\u5ba2\u7684\u76ee\u7684\u5730\uff0c\u8fdc\u8d85\u5546\u5e97\u7684\u5e38\u89c4\u529f\u80fd\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"625\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/12-2-1024x625.png\" alt=\"\" class=\"wp-image-167416\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/12-2-1024x625.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/12-2-300x183.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/12-2-768x469.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/12-2.png 1549w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1a\u4e3b\u8981\u5962\u4f88\u54c1\u4f01\u4e1a2022\u8d22\u5e74\u79cb\u5b63\u576a\u6548\u4e0e\u606f\u7a0e\u524d\u5229\u6da6\u7387<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u96f6\u552e\u7684\u5347\u7ea7\u4ece\u65d7\u8230\u5e97\u5ef6\u4f38\u81f3\u6d3b\u52a8\u3001\u5feb\u95ea\u5e97\u3001\u5c55\u89c8\u3001\u5408\u4f5c\u7b49\u5404\u4e2a\u65b9\u9762\uff0c\u7ade\u4e89\u6b63\u4e0d\u65ad\u6269\u5927\uff0c\u7ed9\u8f83\u5c0f\u89c4\u6a21\u7684\u7ade\u4e89\u5bf9\u624b\u5e26\u6765\u4e86\u538b\u529b\u3002\u800c\u5728\u5962\u4f88\u54c1\u884c\u4e1a\u4e2d\uff0c\u89c4\u6a21\u662f\u5173\u952e\u7684\u7ade\u4e89\u4f18\u52bf\uff0c\u6709\u52a9\u4e8e\u8fdb\u4e00\u6b65\u62c9\u5927\u5927\u54c1\u724c\u4e0e\u5176\u4ed6\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4ece1932\u5e74\u52302022\u5e74\u768490\u5e74\u95f4\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u7ade\u4e89\u6001\u52bf\u4e0d\u65ad\u5347\u7ea7\uff0c\u4ece1932\u5e74 Omega\uff08\u6b27\u7c73\u8304\uff09\u8d5e\u52a9\u4f53\u80b2\u8d5b\u4e8b\u52302022\u5e74 Gucci\uff08\u53e4\u9a70\uff09\u5f00\u8bbe\u5143\u5b87\u5b99\u5546\u5e97\uff0c\u54c1\u724c\u4eec\u4e0d\u9057\u4f59\u529b\u5730\u5728\u521b\u9020\u65b0\u7684\u73a9\u6cd5\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"698\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/13-4-1024x698.png\" alt=\"\" class=\"wp-image-167417\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/13-4-1024x698.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/13-4-300x205.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/13-4-768x524.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/13-4-220x150.png 220w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/13-4.png 1151w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/20-5-1024x711.png\" alt=\"\" class=\"wp-image-167418\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/20-5-1024x711.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/20-5-300x208.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/20-5-768x533.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/20-5.png 1139w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Luca Solca \u8fd8\u8868\u793a\uff0c\u8f83\u5c0f\u7684\u54c1\u724c\u9700\u8981\u521b\u9020\u529b\uff0c\u5f00\u8bbe\u80fd\u591f\u201c\u7ed9\u4eba\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u201d\u7684\u95e8\u5e97\uff1a\u5c0f\u54c1\u724c\u9700\u8981\u52a1\u5b9e\u3001\u8c26\u900a\u548c\u73b0\u5b9e\u4e3b\u4e49\uff0c\u5bfb\u627e\u6210\u672c\u66f4\u4f4e\u7684\u65b0\u5e97\u5740\uff0c\u5f00\u8bbe\u201c\u8d1f\u62c5\u5f97\u8d77\u201d\u7684\u95e8\u5e97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Luca Solca \u79f0\uff0c\u201c\u6700\u597d\u6709\u4e00\u5bb6\u89c4\u6a21\u5c0f\u4f46\u76c8\u5229\u7684\u95e8\u5e97\uff0c\u91c7\u7528\u2018\u5251\u8d70\u504f\u950b\u2019\u7684\u8def\u7ebf\uff0c\u800c\u5546\u5e97\u7684\u5229\u6da6\u4e5f\u5c06\u6709\u52a9\u4e8e\u652f\u6301\u54c1\u724c\u7684\u53d1\u5c55\u548c\u6210\u957f\u3002\u5bf9\u4e8e\u8fd9\u7c7b\u54c1\u724c\u800c\u8a00\uff0c\u62e5\u6709\u4e00\u5bb6\u5927\u578b\u5546\u5e97\u4f46\u6ca1\u6709\u5f88\u597d\u7684\u6c9f\u901a\u4f53\u9a8c\u662f\u4e00\u79cd\u2018\u65e0\u56de\u62a5\u7684\u7b56\u7565\u2019\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u62a5\u544a\u5bf9\u5c0f\u54c1\u724c\u6253\u9020\u201c\u6709\u5229\u53ef\u76c8\uff08Profitable\uff09\u201d\u7684\u5e97\u94fa\u63d0\u51fa\u4e86\u5982\u4e0b\u516d\u70b9\u5efa\u8bae\uff08\u4e0b\u56fe\uff09\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5546\u5e97\u6570\u91cf\u5c11\u800c\u7cbe\uff08Fewer Stores\/ Better Stores\uff09\uff1b<br>\n\u5f00\u5c55 D2C\uff08\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff09\u878d\u5408\u6218\u7565\uff08D2C Integration\uff09\uff0c\u7ebf\u4e0a\u4f53\u9a8c\u53ca\u7ebf\u4e0b\u670d\u52a1\u53cc\u7ba1\u9f50\u4e0b\uff1b<br>\n\u9009\u5740\u805a\u7126\u5173\u952e\u57ce\u5e02\uff08Key Cities Focus\uff09\uff0c\u7740\u773c\u6392\u540d\u524d25\u7684\u57ce\u5e02\uff1b<br>\n\u5b9a\u4f4d\u7075\u6d3b\uff0c\u627e\u51c6\u4f18\u52bf\uff08Alternative\/Edge Locations\uff09\uff1b<br>\n\u6253\u9020\u6781\u5177\u5dee\u5f02\u5316\u7684\u95e8\u5e97\uff08Very Different Stores\uff09\uff1b<br>\n\u4ece\u5c0f\u5904\u7740\u624b\u3001\u4ece\u89c4\u6a21\u8f83\u5c0f\u7684\u95e8\u5e97\u8d77\u6b65\uff08Smaller Stores\/Start Small\uff09\uff1b<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"761\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/21-2-1024x761.png\" alt=\"\" class=\"wp-image-167419\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/21-2-1024x761.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/21-2-300x223.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/21-2-768x570.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/21-2.png 1469w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0d\u5230\u534a\u6570\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u5bf9\u7efc\u5408\u8d2d\u7269\u4f53\u9a8c\u8868\u793a\u6ee1\u610f<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"569\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/22-4-1024x569.png\" alt=\"\" class=\"wp-image-167420\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/22-4-1024x569.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/22-4-300x167.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/22-4-768x427.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/22-4.png 1875w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">BCG \u8463\u4e8b\u603b\u7ecf\u7406\u517c\u9ad8\u7ea7\u5408\u4f19\u2f08 Filippo Bianchi \u4e0eBCG \u8463\u4e8b\u603b\u7ecf\u7406\u517c\u5408\u4f19\u4eba Guia Ricci \u4e3b\u8981\u4ecb\u7ecd\u4e86\u300aTrue-Luxury Global Consumer Insight\u300b\uff08\u5b9e\u8d28\u5962\u4f88\u5168\u7403\u6d88\u8d39\u8005\u6d1e\u5bdf\uff09\u7684\u7814\u7a76\u91cd\u70b9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e74\uff0cBCG \u4e0e Altagamma \u5bf92600\u4e2a\u5962\u4f88\u54c1\u5ba2\u6237\u8fdb\u884c\u4e86\u4e13\u8bbf\uff0c\u53d1\u73b0\u5b9e\u8d28\u5962\u4f88\u54c1\u7684\u5ba2\u6237\u7fa4\u5bf9\u6570\u5b57\u4f53\u9a8c\u8868\u793a\u4e0d\u6ee1\u3002\u4e8b\u5b9e\u4e0a\uff0c\u867d\u7136\u5962\u4f88\u54c1\u5b9e\u4f53\u6e20\u9053\u7684\u6ee1\u610f\u5ea6\u662f\u2f24\u4f17\u5e02\u573a\u7684\u4e24\u500d\uff0c\u4f46\u4e0e\u5927\u4f17\u96f6\u552e\u5546\u548c\u7eaf\u7535\u5546\u76f8\u6bd4\uff0c\u5962\u4f88\u54c1\u724c\u7684\u5728\u7ebf\u8d2d\u7269\u4f53\u9a8c\u6ee1\u610f\u5ea6\u8f83\u4f4e\uff0c\u4ec5\u4e0d\u5230\u534a\u6570\u7684\u6d88\u8d39\u8005\u5bf9\u5962\u4f88\u54c1\u724c\u7684\u7ebf\u4e0a\u7ebf\u4e0b\u7efc\u5408\u4f53\u9a8c\u611f\u5230\u6ee1\u610f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"558\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/23-6-1024x558.png\" alt=\"\" class=\"wp-image-167421\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/23-6-1024x558.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/23-6-300x164.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/23-6-768x419.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/23-6.png 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u62a5\u544a\u8868\u793a\uff0c\u54c1\u724c\u82b1\u4e86\u51e0\u5341\u5e74\u7684\u65f6\u95f4\u5b8c\u5584\u201c\u68a6\u5e7b\u822c\u201d\u7684\u7ebf\u4e0b\u8d2d\u7269\u4f53\u9a8c\uff0c\u4f46\u5728\u7ebf\u4e0a\u8d2d\u7269\u65b9\u9762\u5374\u660e\u663e\u843d\u540e\uff0c\u6ee1\u610f\u5ea6\u4ec5\u4e3a\u5927\u4f17\u96f6\u552e\u5546\u768480%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"585\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/30-8-1024x585.png\" alt=\"\" class=\"wp-image-167422\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/30-8-1024x585.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/30-8-300x171.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/30-8-768x439.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/30-8.png 1870w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u56e0\u6b64\uff0c\u4e3a\u5347\u7ea7\u4f53\u9a8c\uff0c\u62a5\u544a\u5efa\u8bae\uff0c\u201c\u54c1\u724c\u4e0d\u80fd\u7ee7\u7eed\u4ece\u6e20\u9053\u89d2\u5ea6\uff08\u5982\u4eca\u8d85\u8fc750%\u7684\u54c1\u724c\u90fd\u5f00\u542f\u4e86\u591a\u6e20\u9053\u7b56\u7565\uff09\u601d\u8003\uff0c\u2f7d\u662f\u9700\u8981\u51b3\u5b9a\u662f\u5426\u901a\u8fc7\u8d85\u7ea7\u7ec6\u5206\u5316\uff08hyper-specializing\uff09\u6765\u2018\u9632\u5fa1\uff08 defense\uff09\u2019\u3002\u6bcf\u4e2a\u89e6\u70b9\u626e\u6f14\u597d\u4e00\u4e2a\u89d2\u8272\uff0c\u5f15\u5bfc\u5ba2\u6237\u83b7\u5f97\u6700\u4f73\u4f53\u9a8c\uff0c\u6216\u8005\u901a\u8fc7\u8d85\u7ea7\u4e2a\u6027\u5316\uff08hyper-personalizing\uff09\u6765\u2018\u8fdb\u653b\uff08 offense\uff09\u2019\uff0c\u6240\u6709\u89e6\u70b9\u626e\u6f14\u597d\u81ea\u5df1\u7684\u89d2\u8272\uff0c\u9002\u5e94\u6bcf\u4e2a\u5ba2\u6237\u7684\u9700\u6c42\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"533\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/31-4-1024x533.png\" alt=\"\" class=\"wp-image-167423\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/31-4-1024x533.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/31-4-300x156.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/31-4-768x400.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/31-4.png 1894w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u9ad8\u6d88\u8d39\u4eba\u7fa4\u652f\u51fa\u610f\u613f\u8f83\u5168\u7403\u5747\u503c\u9ad8\u51fa50%<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300aTrue-Luxury Global Consumer Insight\u300b\u62a5\u544a\u8fd8\u6307\u51fa\uff0c\u9ad8\u652f\u51fa\u6d88\u8d39\u8005\uff08\u7ea62000\u4e07\u4eba\uff09\u7ee7\u7eed\u8868\u73b0\u51fa\u5bf9\u5962\u4f88\u54c1\u7684\u826f\u597d\u5174\u8da3\uff0c40%\u7684\u771f\u6b63\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u9884\u8ba1\u660e\u5e74\u4f1a\u589e\u52a0\u2f40\u51fa\u3002\u62a5\u544a\u5c06\u9ad8\u652f\u51fa\u6d88\u8d39\u8005\u5b9a\u4e49\u4e3a\u6bcf\u5e74\u5962\u4f88\u54c1\u6d88\u8d39\u8d85\u8fc730\u4e07\u4eba\u6c11\u5e01\uff08\u7ea6 38,000 \u6b27\u5143\uff09\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0c\u75ab\u60c5\u540e\uff0c\u4e2d\u56fd\u7684\u8fd9\u90e8\u5206\u4eba\u7fa4\u652f\u51fa\u610f\u613f\u8f83\u5e73\u5747\u6c34\u5e73\u9ad8\u51fa50%\uff0c\u7f8e\u56fd\u8f83\u5e73\u5747\u6c34\u5e73\u9ad8\u51fa40%\u3002\u4e0d\u8fc7\uff0c\u6b27\u6d32\u7684\u652f\u51fa\u610f\u613f\u4e0d\u751a\u4e50\u89c2\uff0c\u8f83\u5e73\u5747\u2f54\u5e73\u4f4e40%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"530\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/32-5-1024x530.png\" alt=\"\" class=\"wp-image-167424\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/32-5-1024x530.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/32-5-300x155.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/32-5-768x398.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/07\/32-5.png 1861w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e2d\u56fd\u5962\u4f88\u54c1\u5e02\u573a\u6b63\u5728\u8fce\u6765\u590d\u82cf\uff0c\u9884\u8ba12023\u5e74\u5c06\u6bd42022\u5e74\u589e\u957f15-20%\u3002\u4e0d\u8fc7\uff0c\u4e0e\u5927\u6d41\u884c\u524d\u7684\u73af\u5883\u76f8\u6bd4\uff0c\u4e2d\u56fd\u5e02\u573a\u73af\u5883\u6b63\u5728\u53d1\u751f\u53d8\u5316\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u5730\u9700\u6c42\u5927\u5e45\u589e\u957f\uff08\u9884\u8ba1\u5c06\u53602023\u5e74\u603b\u652f\u51fa\u768482%\uff09\u4f46\u4e0d\u592a\u53ef\u80fd\u56de\u52302019\u5e74\u7684\u6c34\u5e73\uff1b<br>\n\u6570\u5b57\u751f\u6001\u7cfb\u7edf\u662f\u8f83\u5927\u673a\u9047\uff0c\u4e2d\u56fd\u6d88\u8d39\u800546%\u7684\u56fd\u5185\u8d2d\u7269\u662f\u901a\u8fc7\u5728\u7ebf\u6e20\u9053\u8fdb\u884c\u7684\uff1b<br>\n\u6d88\u8d39\u8005\u66f4\u591a\u5143\u5316\uff0c\u867d\u7136\u9ad8\u6d88\u8d39\u4eba\u7fa4\u652f\u6491\u7740\u5e02\u573a\uff08\u7ea6\u5360\u603b\u6d88\u8d39\u768440%\uff09\uff0c\u4e0d\u8fc7\uff0c30\u5c81\u4ee5\u4e0b\u7684\u5e74\u8f7b\u4eba\u548c\u4f4e\u7ebf\u57ce\u5e02\u6d88\u8d39\u8005\u5c06\u5bf9\u8be5\u884c\u4e1a\u7684\u589e\u957f\u505a\u51fa\u8d8a\u6765\u8d8a\u591a\u7684\u8d21\u732e\u3002<br>\n\u5176\u4ed6\u673a\u4f1a\u70b9\uff1a\u4e2d\u4e1c\u3001\u751f\u6210\u5f0fAI\u3001\u4f53\u9a8c\u5f0f\u5962\u4f88\u54c1\u2026.<br>\n\u6b64\u5916\uff0c\u51fa\u4e8e2030\u5e74\u613f\u666f\u63a8\u52a8\u7684\u5f53\u5730\u53d1\u5c55\u3001\u56fd\u5185\u9700\u6c42\u589e\u52a0\u3001\u9ad8\u7aef\u65c5\u6e38\u4e1a\u7684\u589e\u957f\uff0c\u4e2d\u4e1c\u5e02\u573a\u4e5f\u4e3a\u5962\u4f88\u54c1\u884c\u4e1a\u63d0\u4f9b\u4e86\u5145\u6ee1\u5e0c\u671b\u7684\u673a\u9047\u30022023\u5e74\u4e2d\u4e1c\u4e2a\u4eba\u5962\u4f88\u54c1\u5e02\u573a\u4ef7\u503c\u7ea6\u4e3a150\u4ebf\u6b27\u5143\uff0c\u9884\u8ba12030\u5e74\u5c06\u8fbe\u5230300-350\u4ebf\u6b27\u5143\u3002<\/p>\n\n\n\n<p 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