{"id":169701,"date":"2023-08-18T21:27:20","date_gmt":"2023-08-18T13:27:20","guid":{"rendered":"http:\/\/www.htt.hk\/?p=169701"},"modified":"2023-08-18T21:27:20","modified_gmt":"2023-08-18T13:27:20","slug":"%e7%94%b5%e5%95%86%e9%9b%86%e5%9b%a2-farfetch-%e4%b8%8a%e5%ad%a3%e5%ba%a6%e9%94%80%e5%94%ae%e6%94%b6%e5%85%a5%e4%b8%8b%e9%99%8d1-3","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=169701","title":{"rendered":"\u7535\u5546\u96c6\u56e2 Farfetch \u4e0a\u5b63\u5ea6\u9500\u552e\u6536\u5165\u4e0b\u964d1.3%"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u5f53\u5730\u65f6\u95f48\u670817\u65e5\u6536\u76d8\u540e\uff0c\u82f1\u56fd\u5962\u4f88\u54c1\u7535\u5546\u96c6\u56e2 Farfetch \uff08\u53d1\u53d1\u5947\uff09\u53d1\u5e03\u622a\u81f36\u670830\u65e5\u76842023\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\uff1a\u5546\u54c1\u4ea4\u6613\u603b\u989d\uff08\u4e0b\u6587\u7b80\u79f0 GMV\uff09\u540c\u6bd4\u589e\u957f1.2%\u81f310.326 \u4ebf\u7f8e\u5143\uff0c\u6487\u9664\u6c47\u7387\u5f71\u54cd\u540e\u540c\u6bd4\u589e\u957f0.8%\uff1b\u7531\u4e8e\u54c1\u724c\u5e73\u53f0\u6536\u5165\u7684\u5927\u5e45\u51cf\u5c11\uff08-42.2%\uff09\uff0c\u9500\u552e\u6536\u5165\u540c\u6bd4\u4e0b\u964d1.3%\u81f35.721\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p>\u5728\u5206\u6790\u5e08\u4f1a\u8bae\u4e0a\uff0cJos\u00e9 Neves \u786e\u8ba4\u4e86\u6b64\u524d\u7684\u201c\u653e\u5f03\u7f8e\u5986\u4e1a\u52a1\u7ebf\u201d\u7684\u4f20\u95fb\uff0c\u4e3b\u8981\u662f\u7531\u4e8e\u5176\u5ba2\u5355\u4ef7\u53ca\u76c8\u5229\u4f4e\u4e8e\u5176\u4ed6\u54c1\u724c\u3002\u6b64\u524d\u6709\u62a5\u9053\u79f0\uff0cFarfetch\u65d7\u4e0b\u7f8e\u5986\u4e1a\u52a1\u6700\u65e9\u5c06\u4e8e8\u670831\u65e5\u5173\u505c\uff0c\u4f46\u6b64\u524d\u6536\u8d2d\u7684\u4e13\u4e1a\u7f8e\u5bb9\u96f6\u552e\u5546Violet Grey\u548cBrowns Beauty\u4f1a\u7ee7\u7eed\u8fd0\u8425\u3002\u76ee\u524d\uff0cFarfetch \u6b63\u5728\u4f26\u6566\u548c\u7ebd\u7ea6\u529e\u4e8b\u5904\u8fdb\u884c\u88c1\u5458\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/1-25-1024x572.png\" alt=\"\" class=\"wp-image-169702\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/1-25-1024x572.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/1-25-300x168.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/1-25-768x429.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/1-25.png 1850w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Farfetch\u521b\u59cb\u4eba\u3001\u8463\u4e8b\u957f\u517c\u9996\u5e2d\u6267\u884c\u5b98 Jos\u00e9 Neves 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\u8868\u793a\uff1a\u201c\u6211\u5bf9\u6211\u4eec\u7b2c\u4e8c\u5b63\u5ea6\u7684\u4e1a\u7ee9\u611f\u5230\u6ee1\u610f\uff0c\u8fd9\u8868\u660e\u6211\u4eec\u57282023\u5e74\u5b9e\u73b0\u76c8\u5229\u589e\u957f\u548c\u6b63\u81ea\u7531\u73b0\u91d1\u6d41\u65b9\u9762\u53d6\u5f97\u4e86\u8fdb\u5c55\u3002\u6211\u4eec\u7684\u6570\u5b57\u5e73\u53f0\u8868\u73b0\u5c24\u4e3a\u51fa\u8272\uff0c\u6062\u590d\u4e86\u589e\u957f\uff0c\u540c\u65f6\u4fdd\u6301\u4e86\u7a33\u5b9a\u7684\u8ba2\u5355\u8d21\u732e\u5229\u6da6\u7387\u3002\u8fd9\u4e00\u70b9\uff0c\u518d\u52a0\u4e0a\u6240\u6709\u4e1a\u52a1\u9886\u57df\u7684\u6210\u672c\u57fa\u7840\u5927\u5e45\u8282\u7701\uff0c\u610f\u5473\u7740\u6211\u4eec\u7684\u6570\u5b57\u5e73\u53f0\u6bd4\u53bb\u5e74\u66f4\u6709\u5229\u53ef\u56fe\u3002\u8fdb\u5165\u4e0b\u534a\u5e74\uff0c\u6211\u4eec\u5c06\u4ee5\u66f4\u4f4e\u7684\u6210\u672c\u57fa\u7840\u548c\u5f3a\u5927\u7684\u6d41\u52a8\u6027\uff0c\u5b9e\u73b0\u66f4\u5feb\u7684\u589e\u957f\u6c34\u5e73\u3002\u201d<\/p>\n\n\n\n<p>2023\u4e0a\u534a\u5e74\uff0cFarfetch \u96c6\u56e2\u7684\u4e1a\u7ee9\u8981\u70b9\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p>\u2014\u2014 \u6570\u5b57\u5e73\u53f0\uff08Farfetch \u7f51\u7ad9\u4e3a\u4e3b\uff09\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u5b63\u5ea6\u4e2d\uff0c\u7b2c\u4e09\u65b9\u4ea4\u6613\u603b\u989d\u5360\u6570\u5b57\u5e73\u53f0GMV\u768480%\uff0c\u7b2c\u4e09\u65b9\u6210\u5355\u7387\uff08Third-party Take Rate\uff09\u4e3a31.8%\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\u65b9\u4ea4\u6613\uff0c\u5305\u62ec\u7b2c\u4e00\u65b9\u539f\u59cb\u4ea4\u6613\uff08First-Party Original\uff09\uff0c\u5728\u6570\u5b57\u5e73\u53f0\u4e2dGMV\u5360\u6bd4\u8fbe\u52305%\uff1b<\/p>\n\n\n\n<p>\u6765\u81ea\u591a\u54c1\u724c\u96f6\u552e\u5546\u548c\u7535\u5b50\u7279\u8bb8\u5408\u4f5c\u4f19\u4f34\u7684\u4f9b\u5e94\u91cf\u540c\u6bd4\u589e\u957f\u8d85\u8fc740%\uff0c\u603b\u5e93\u5b58\u91cf\u63a5\u8fd11700\u4e07\u4ef6\uff1a<\/p>\n\n\n\n<p>2023\u5e74\u4e0a\u534a\u5e74\uff0cFarfetch\u65b0\u7b7e\u7ea630\u591a\u4e2a\u7ebf\u4e0a\u7279\u8bb8\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\uff1b<\/p>\n\n\n\n<p>\u7ee7\u7eed\u52a0\u5f3a\u6570\u5b57\u5316\u80fd\u529b\uff0c\u63d0\u9ad8\u4e2a\u6027\u5316\u7a0b\u5ea6\uff0c\u63a8\u52a8Farfetch\u5e02\u573a\u7684\u53c2\u4e0e\u5ea6\uff1a<\/p>\n\n\n\n<p>\u5f97\u76ca\u4e8e\u4e2a\u6027\u5316\u4f20\u64ad\u7ec4\u5408\u7684\u589e\u52a0\uff0c\u4ee5\u53ca\u8f6c\u5316\u7387\u7684\u63d0\u9ad8\uff0c\u6d3b\u8dc3\u7528\u6237\u589e\u957f\u5230410\u4e07\uff1b<br>\n\u63a8\u51fa\u4e86\u8ba9\u6d88\u8d39\u8005\u65e0\u8bba\u8eab\u5728\u4f55\u5904\u90fd\u80fd\u7528\u81ea\u5df1\u559c\u6b22\u7684\u8bed\u8a00\u8d2d\u7269\u7684\u529f\u80fd\u3002<br>\nMedia Solutions \u7b7e\u7f72\u4e86\u5305\u62ec Ami Paris\u3001Zadig&amp;Voltaire\u3001Axel Arigato \u548c Nina Ricci \u5728\u5185\u7684\u65b0\u5e7f\u544a\u5ba2\u6237\uff0c\u5e76\u5728\u7b2c\u4e8c\u5b63\u5ea6\u63a8\u51fa\u4e86\u65b0\u7684\u521b\u65b0\u5e7f\u544a\u6d3b\u52a8\uff0c\u4f8b\u5982\uff1a<\/p>\n\n\n\n<p>Karl Lagerfeld Met Capsule Ultima Collection\u7cfb\u5217\uff0c\u5176\u4e2d\u8fd8\u5305\u62ec\u4e3a\u7ebd\u7ea6\u79c1\u4eba\u5ba2\u6237\u548cChanel\u3001Fendi\u548cBalmain\u7684\u827a\u672f\u548c\u65f6\u5c1a\u6536\u85cf\u5bb6\u4e3e\u529e\u7684\u72ec\u5bb6\u9762\u5bf9\u9762\u6d3b\u52a8\uff1b<br>\n\u72ec\u5bb6\u63a8\u51faGucci Mac 80\u8fd0\u52a8\u978b\uff0c\u589e\u52a0\u4e86Gucci\u4ea7\u54c1\u5217\u8868\u9875\u9762\u7684\u6d41\u91cf\uff0c\u5e76\u4e3a\u5973\u88c5\u548c\u7537\u88c5\u63d0\u4f9b\u4e86\u72ec\u7279\u7684\u7528\u6237\u63d0\u5347\u6548\u679c\u3002<br>\n\u63a8\u51faFarfetch BEAT\u7cfb\u5217\u6982\u5ff5\u96f6\u552e\uff0c\u5411\u56fd\u9645\u53d7\u4f17\u4ecb\u7ecd\u72ec\u5bb6\u4ea7\u54c1\u4f53\u9a8c\uff1a<\/p>\n\n\n\n<p>\u65d7\u4e0b\u7684\u82f1\u56fd\u4e70\u624b\u5e97 Browns \u4e0e Crenshaw Skate Club \u8054\u624b\u6253\u9020\u72ec\u5bb6 20 \u4ef6\u4e2d\u6027\u6ed1\u677f\u548c\u8857\u5934\u670d\u9970\u7ecf\u5178\u80f6\u56ca\uff1b<\/p>\n\n\n\n<p>Farfetch Platform Solutions (FPS)\u7ee7\u7eed\u52a0\u5f3a\u4e0e\u82f1\u56fd\u5962\u4f88\u54c1\u767e\u8d27 Harrods\u7684\u5408\u4f5c\u5173\u7cfb\uff1a<\/p>\n\n\n\n<p>\u63d0\u524d\u7eed\u7ea6\uff0c\u5c06\u5408\u4f5c\u5173\u7cfb\u5ef6\u957f\u81f32028\u5e74\uff1b<\/p>\n\n\n\n<p>\u4e3a Harrods \u63a8\u51fa\u4e09\u9879\u65b0\u7684\u7535\u5b50\u7279\u8bb8\u7ecf\u8425\u670d\u52a1\uff0c\u589e\u52a0\u4e86\u9999\u5948\u513f\u65d7\u4e0b\u54c1\u724cOrlebar Brown\u3001Malone Souliers \u548c Han Kj\u00f8benhavn\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"474\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/2-2-1024x474.jpeg\" alt=\"\" class=\"wp-image-169703\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/2-2-1024x474.jpeg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/2-2-300x139.jpeg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/2-2-768x356.jpeg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/08\/2-2.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u2014\u2014 \u54c1\u724c\u5e73\u53f0\uff08\u610f\u5927\u5229\u65f6\u5c1a\u54c1\u724c\u96c6\u56e2 New Guards Group\uff09\uff1a<\/p>\n\n\n\n<p>New Guards \u7684\u4ea7\u54c1\u7ec4\u5408\u7ee7\u7eed\u521b\u9020\u4e0e\u6587\u5316\u76f8\u5173\u7684\u7cfb\u5217\uff1a<\/p>\n\n\n\n<p>Off-White x Nike \u63a8\u51fa Air Force 1 \u201cSheed\u201d\uff0c\u7eaa\u5ff5\u524d\u7bee\u7403\u660e\u661fRasheed Wallace\uff1b<br>\n\u7531New Guards Group\u548cFarfetch\u8054\u5408\u6253\u9020\u7684\u53ef\u6301\u7eed\u53d1\u5c55\u54c1\u724cThere Was One\u9996\u6b21\u4e0e\u5c3c\u65e5\u5229\u4e9a\u65f6\u88c5\u8bbe\u8ba1\u5e08Lisa Folawiyo\u5c55\u5f00\u72ec\u5bb6\u5408\u4f5c\uff1b<br>\nPalm Angels \u5728\u5e0c\u814a\u7c73\u514b\u8bfa\u65af\u5f00\u8bbe\u65b0\u5e97\uff0c\u6269\u5927\u4e86\u5176\u5168\u7403\u95e8\u5e97\u5e03\u5c40\u3002<\/p>\n\n\n\n<p>7\u6708\uff0c\u8fdb\u884c\u4e86\u9510\u6b65\u9ad8\u7aef\u54c1\u724c\u7684\u9996\u6b21\u8fed\u4ee3\u3002<\/p>\n\n\n\n<p>\u2014\u2014 ESG\uff08\u73af\u5883\u4fdd\u62a4\u3001\u793e\u4f1a\u8d23\u4efb\u548c\u516c\u53f8\u6cbb\u7406\uff09\uff1a<\/p>\n\n\n\n<p>\u671f\u5185\uff0cFarfetch\u53d1\u5e03\u4e86\u7b2c\u4e09\u7248\u300aConscious Luxury Trends Report\u300b\uff08\u5962\u4f88\u54c1\u9053\u5fb7\u610f\u8bc6\u8d8b\u52bf\u62a5\u544a\uff09\uff0c\u5168\u9762\u6982\u8ff0\u4e86\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u548c\u884c\u4e1a\u6700\u65b0\u7684\u9053\u5fb7\u610f\u8bc6\u601d\u7ef4\uff0c\u5305\u62ec\uff1a<\/p>\n\n\n\n<p>\u62a5\u544a\u5f3a\u8c03\uff0c\u6839\u636eFarfetch\u7684\u6807\u51c6\uff0c\u5168\u7403\u5bf9\u201c\u6709\u9053\u5fb7\u610f\u8bc6\u7684\u201d\u5546\u54c1\uff08conscious products\uff09\u7684\u9700\u6c42\u4e0d\u65ad\u4e0a\u5347\uff0c\u5962\u4f88\u54c1\u884c\u4e1a\u4e5f\u6709\u589e\u957f\u673a\u4f1a\uff1b<br>\nFarfetch\u5e73\u53f0\u4e0a\u201c\u6709\u9053\u5fb7\u610f\u8bc6\u7684\u201d\u5546\u54c1\u7684\u8f6c\u5316\u7387\u6bd4\u65e0\u5fb7\u5fb7\u610f\u8bc6\u4ea7\u54c1\u9ad810%\uff1b<br>\n2022\u5e74\uff0cFARFETCH\u4e0a\u201c\u6709\u9053\u5fb7\u610f\u8bc6\u7684\u201d\u5546\u54c1\u672f\u8bed\u7684\u641c\u7d22\u91cf\u540c\u6bd4\u589e\u957f\u4e8678%\u3002<br>\n\u622a\u81f36\u670830\u65e5\uff0cFarfetch 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