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<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

Nike \u7684\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 John Donahoe \u8868\u793a\uff1a\u201c\u7b2c\u4e00\u5b63\u5ea6\u7684\u6570\u636e\u8bc1\u660e\uff0c\u53ea\u8981\u6211\u4eec\u80fd\u591f\u5c06\u4f18\u79c0\u7684\u521b\u65b0\uff0c\u54c1\u724c\u53d9\u4e8b\u548c\u8425\u9500\u4f53\u9a8c\u4f20\u9012\u7ed9\u6d88\u8d39\u8005\uff0c\u5c31\u80fd\u591f\u4ea7\u751f\u51fa\u8272\u7684\u5546\u4e1a\u8868\u73b0\u3002\u5728\u672a\u6765\uff0c\u6211\u4eec\u7ee7\u7eed\u6574\u5408\u548c\u7cbe\u7b80\u6211\u4eec\u7684\u4e1a\u52a1\uff0c\u7ee7\u7eed\u4e13\u6ce8\u62d3\u5c55\u4e1a\u52a1\u7ebf\u4e2d\u6210\u529f\u7684\u90e8\u5206\u3002\u8fd9\u5c06\u662f\u6211\u4eec\u5b9e\u73b0\u957f\u671f\u589e\u957f\u7684\u52a8\u529b\u3002\u201d<\/p>\n\n\n\n

\u5173\u4e8e\u4e2d\u56fd\u5e02\u573a\uff0cJohn Donahoe \u5219\u8868\u793a\uff1a\u201c\u6211\u4eec\u5bf9\u4e8e\u4e2d\u56fd\u5e02\u573a\u4ee5\u53ca\u6211\u4eec\u5728\u90a3\u7684\u8868\u73b0\u611f\u89c9\u826f\u597d\u3002\u9996\u5148\uff0c\u4e0d\u7ba1\u672a\u6765\u7ecf\u6d4e\u5927\u5f62\u52bf\u5982\u4f55\u53d1\u5c55\uff0c\u8fd0\u52a8\u5df2\u7ecf\u91cd\u65b0\u5f00\u59cb\u5728\u4e2d\u56fd\u6d41\u884c\u8d77\u6765\uff0c\u8fd9\u8ba9\u6211\u4eec\u5bf9\u8fd9\u4e2a\u5e02\u573a\u7684\u672a\u6765\uff0c\u4ee5\u53ca\u4e2d\u56fd\u7684\u6d88\u8d39\u8005\u66f4\u6709\u4fe1\u5fc3\u3002\u201d<\/p>\n\n\n\n

Nike \u7684\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98 Matthew Friend \u8868\u793a\uff1a\u201c\u7b2c\u4e00\u5b63\u5ea6\u7684\u7ed3\u679c\u8868\u660e\u4e86\u6211\u4eec\u5728\u8fc7\u53bb\u4e00\u5e74\u91cc\u91c7\u7528\u6fc0\u8fdb\u7b56\u7565\u7684\u4ea7\u751f\u7684\u5f71\u54cd\u3002\u6211\u4eec\u62e5\u6709\u4e00\u4e2a\u5065\u5eb7\u7684\u5e02\u573a\u73af\u5883\uff0c\u8fd9\u4e2a\u5b63\u5ea6\u54c1\u724c\u548c\u4e1a\u52a1\u7684\u8d70\u52bf\u4e5f\u4fdd\u6301\u4e86\u5f3a\u52bf\uff0c\u6211\u4eec\u6b63\u5728\u4e3a\u672a\u6765\u957f\u671f\uff0c\u53ef\u6301\u7eed\u7684\u589e\u957f\u548c\u76c8\u5229\u6253\u4e0b\u575a\u5b9e\u7684\u57fa\u7840\u3002\u201d<\/p>\n\n\n\n

Matthew Friend \u8fd8\u8868\u793a\uff0c\u672a\u6765\u5c06\u4f1a\u5bf9\u96c6\u56e2\u7684\u7bee\u7403\u978b\u4ea7\u54c1\u7ec4\u5408\u7684\u6b3e\u5f0f\u9020\u578b\u8fdb\u884c\u7ffb\u65b0\uff0c\u5305\u62ec Nike \u548c Jordan \u7b49\u54c1\u724c\uff0c\u5e76\u4e13\u6ce8\u53d1\u5c55\u65b0\u7684\u54c1\u724c Kobe\u3002<\/p>\n\n\n\n

John Donahoe \u8868\u793a\uff0c\u5c06\u4f1a\u201c\u4f18\u5148\u4e13\u6ce8\u4e8e\u65e5\u5e38\u7528\u7684\u8dd1\u978b\u201d\uff0c\u5e76\u5728\u66f4\u591a\u6e20\u9053\u4e0a\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u8054\u7cfb\uff0c\u5305\u62ec\u4e13\u95e8\u7684\u8dd1\u978b\u95e8\u5e97\u7b49\u3002<\/p>\n\n\n\n

\u5206\u6790\u516c\u53f8 Altan Insights \u7684\u7814\u7a76\u90e8\u95e8\u8d1f\u8d23\u4ebaDylan Dittrich\u8868\u793a\uff0cNike \u8fd1\u671f\u63a8\u51fa\u7684 Invincible 3 \u548c Zoom Fly 5 \u7b49\u8dd1\u978b\u7cfb\u5217\u201c\u5728\u6d88\u8d39\u8005\u4e2d\u7684\u53cd\u54cd\u5e76\u4e0d\u597d\u201d\u3002\u6b64\u5916\uff0c\u968f\u7740\u6d88\u8d39\u8005\u5bf9\u8fd0\u52a8\u978b\u6027\u80fd\u7684\u8981\u6c42\u8fdb\u4e00\u6b65\u63d0\u9ad8\uff0cNike \u8fd8\u9700\u8981\u9762\u5bf9\u6765\u81ea\u6602\u8dd1\uff08On Running\uff09\uff0c Deckers \u96c6\u56e2\u7b49\u5176\u4ed6\u8fd0\u52a8\u978b\u54c1\u724c\u7684\u7ade\u4e89\u3002<\/p>\n\n\n\n

Nike \u8868\u793a\u5c06\u7ef4\u6301\u73b0\u6709\u7684\u5168\u5e74\u9500\u552e\u548c\u76c8\u5229\u9884\u671f\uff0c\u5e76\u8868\u793a\u9884\u8ba1\u672c\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u7684\u9500\u552e\u989d\u5c06\u4f1a\u6709\u5c0f\u5e45\u4e0a\u5347\u3002\u5206\u6790\u5e08\u9884\u8ba1\u8be5\u5b63\u5ea6 Nike \u7684\u9500\u552e\u989d\u5c06\u4f1a\u589e\u957f2.1%\uff0c\u8fbe\u5230135.9\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u5728\u622a\u6b62\u52308\u670831\u65e5\u76842023\/2024\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u91cc\uff0cNike\u96c6\u56e2\u7684\u8be6\u7ec6\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u9500\u552e\u989d\u4e3a129.4\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f2%\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\u7b97\u589e\u957f2%
\n\u6bdb\u5229\u7387\u4e0b\u8dcc\u4e8610\u4e2a\u57fa\u672c\u70b9\uff0c\u4e3a 44.2%\uff0c\u4e3b\u8981\u662f\u53d7\u5230\u66f4\u9ad8\u7684\u6210\u672c\u4ee5\u53ca\u4e0d\u5229\u7684\u6c47\u7387\u6ce2\u52a8\u5f71\u54cd\uff0c\u4f46\u662f\u5bf9\u4ea7\u54c1\u4ef7\u683c\u7684\u6218\u7565\u6027\u8c03\u6574\u90e8\u5206\u5f25\u8865\u4e86\u8fd9\u4e9b\u8d1f\u9762\u56e0\u7d20
\n\u51c0\u5229\u6da6\u4e3a15\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u8dcc1%\uff0c\u644a\u8584\u540e\u6bcf\u80a1\u5229\u6da6\u4e3a0.94\u7f8e\u5206\uff0c\u540c\u6bd4\u589e\u957f1%
\n\u5e93\u5b58\u603b\u91cf\u4e3a87\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u51cf\u5c11\u4e8610%<\/p>\n\n\n\n

\u8be5\u5b63\u5ea6 Nike\u96c6\u56e2\u65d7\u4e0b\u54c1\u724c\u9500\u552e\u8868\u73b0\u5982\u4e0b\uff1a<\/p>\n\n\n\n

Nike \u54c1\u724c\u7684\u9500\u552e\u989d\u4e3a124\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f\u4e863%\uff0c\u5176\u4e2d EMEA\uff08\u6b27\u6d32\uff0c\u4e2d\u4e1c\u548c\u975e\u6d32\uff09\uff0c\u5927\u4e2d\u534e\u533a\u4ee5\u53caAPLA\uff08\u4e9a\u592a\u548c\u62c9\u7f8e\uff09\u5730\u533a\u9500\u552e\u989d\u7684\u589e\u957f\u5f25\u8865\u4e86\u96c6\u56e2\u6700\u5927\u5e02\u573a\u5317\u7f8e\u7684\u4e0b\u8dcc
\nConverse\uff08\u5321\u5a01\uff09\u54c1\u724c\u7684\u9500\u552e\u989d\u4e3a5.88\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u8dcc\u4e869%\uff0c\u4e9a\u6d32\u5e02\u573a\u7684\u589e\u957f\u90e8\u5206\u62b5\u6d88\u4e86\u5317\u7f8e\u5e02\u573a\u9500\u552e\u4e0b\u6ed1\u7684\u5f71\u54cd\u3002<\/p>\n\n\n\n

\u8be5\u5b63\u5ea6 Nike\u96c6\u56e2\u5728\u5168\u7403\u5404\u4e2a\u5e02\u573a\u7684\u9500\u552e\u8868\u73b0\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u5317\u7f8e\u5e02\u573a\u9500\u552e\u989d\u4e3a54.23\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u8dcc2%\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\u7b97\u4e0b\u8dcc1%
\nEMEA \u7684\u9500\u552e\u989d\u4e3a36.1\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f8%\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\u7b97\u589e\u957f6%
\n\u5927\u4e2d\u534e\u533a\u9500\u552e\u989d\u4e3a17.35\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f5%\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\u7b97\u589e\u957f12%
\nAPLA \u7684\u9500\u552e\u989d\u4e3a15.72\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f2%\uff0c\u4ee5\u4e0d\u53d8\u6c47\u7387\u8ba1\u7b97\u589e\u957f3%\u8ba9\u6211\u4eec\u5171\u540c\u884c\u52a8\u8d77\u6765\uff0c\u4e3a\u6211\u4eec\u7684\u5730\u7403\u672a\u6765\u800c\u52aa\u529b\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"

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