{"id":176085,"date":"2023-11-23T21:54:19","date_gmt":"2023-11-23T13:54:19","guid":{"rendered":"http:\/\/www.htt.hk\/?p=176085"},"modified":"2023-11-23T21:54:19","modified_gmt":"2023-11-23T13:54:19","slug":"interbrand-2023%e5%85%a8%e7%90%83%e7%99%be%e5%bc%ba%e5%93%81%e7%89%8c%e6%a6%9c%ef%bc%9aairbnb%e3%80%81prada%e3%80%81sephora-%e5%93%81%e7%89%8c%e4%bb%b7%e5%80%bc%e5%a2%9e%e5%b9%85%e9%a2%86%e5%85%88","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=176085","title":{"rendered":"Interbrand 2023\u5168\u7403\u767e\u5f3a\u54c1\u724c\u699c\uff1aAirbnb\u3001Prada\u3001Sephora \u54c1\u724c\u4ef7\u503c\u589e\u5e45\u9886\u5148"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u56fd\u9645\u54c1\u724c\u6218\u7565\u54a8\u8be2\u516c\u53f8 Interbrand \u53d1\u5e03\u4e862023\u5e74\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u884c\u699c\uff08Best Global Brands 2023\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6392\u884c\u699c\u4e0a\u7684100\u5f3a\u54c1\u724c\u4e2d\uff0c\u8868\u73b0\u6700\u5f3a\u52b2\u7684\u884c\u4e1a\u662f\u6c7d\u8f66\u884c\u4e1a\u548c\u5962\u4f88\u54c1\u884c\u4e1a\uff0c\u884c\u4e1a\u4ef7\u503c\u5206\u522b\u589e\u957f9%\u548c6.5%\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/32-11.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"575\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/32-11-1024x575.png\" alt=\"\" class=\"wp-image-176086\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/32-11-1024x575.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/32-11-300x168.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/32-11-768x431.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/32-11-1536x863.png 1536w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/32-11-2048x1150.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014\u5962\u4f88\u54c1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e74\u7684\u6392\u884c\u699c\u4e2d\uff0c\u5f15\u9886\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u662f LVMH \u8def\u5a01\u9169\u8f69\u96c6\u56e2\u65d7\u4e0b\u7684\u65d7\u8230\u54c1\u724c Louis Vuitton\uff08\u8def\u6613\u5a01\u767b\uff09\uff0c\u6392\u540d\u7b2c14\u4f4d\uff08\u4e0e2022\u5e74\u76f8\u6bd4\u54c1\u724c\u4ef7\u503c\u589e\u957f 5%\uff09\uff0c\u5176\u6b21\u662f\u6cd5\u56fd\u5962\u4f88\u54c1\u724c Chanel\uff08\u9999\u5948\u513f\uff09\u6392\u540d\u7b2c 22 \u4f4d\uff0c\u54c1\u724c\u4ef7\u503c\u589e\u957f 6%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4ed6\u8fdb\u5165100\u5f3a\u7684\u5962\u4f88\u54c1\u724c\u4f9d\u6b21\u662f\uff1aHerm\u00e8s\uff08\u7231\u9a6c\u4ed5\uff09\u3001Gucci\uff08\u53e4\u9a70\uff09\u3001Cartier\uff08\u5361\u5730\u4e9a\uff09\u3001 Dior\uff08\u8fea\u5965\uff09\u3001Prada\uff08\u666e\u62c9\u8fbe\uff09\u3001Tiffany\uff08\u8482\u8299\u5c3c\uff09\u3001Hennessy\uff08\u8f69\u5c3c\u8bd7\uff09\u3001Burberry\uff08\u535a\u67cf\u5229\uff09\u3002\u5176\u4e2d\uff0cPrada\uff08\u666e\u62c9\u8fbe\uff09\u4ee512%\u7684\u589e\u5e45\u6210\u4e3a\u4e0a\u699c\u5962\u4f88\u54c1\u724c\u4e2d\u54c1\u724c\u4ef7\u503c\u589e\u957f\u6700\u5feb\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4eca\u5e74\uff0c Gucci\uff08\u53e4\u9a70\uff09\u6392\u540d\u7b2c34\u4f4d\uff0c\u5176\u54c1\u724c\u4ef7\u503c\u5728\u4e00\u5e74\u5185\u4e0b\u8dcc\u4e862%\uff0c\u4e5f\u662f100\u5f3a\u54c1\u724c\u4e2d\u552f\u4e00\u4e00\u4e2a\u57282023\u5e74\u51fa\u73b0\u54c1\u724c\u4ef7\u503c\u4e0b\u6ed1\u7684\u5962\u4f88\u54c1\u724c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interbrand \u8868\u793a\uff0c\u5962\u4f88\u54c1\u724c\u7684\u5f3a\u52b2\u5065\u5eb7\u53d1\u5c55\u5728\u4e00\u5b9a\u7a0b\u5ea6\u4e0a\u53ef\u4ee5\u5f52\u56e0\u4e8e\u5b83\u4eec\u7684\u97e7\u6027\uff0c\u201c\u4ee5\u53ca\u8d85\u8d8a\u54c1\u7c7b\u521b\u9020\u5962\u534e\u4f53\u9a8c\uff08\u5982\u9910\u5385\u3001\u9152\u5e97\u548c\u5feb\u95ea\u5e97\uff09\u7684\u80fd\u529b\u201d\uff0c\u540c\u65f6\uff0c\u5962\u4f88\u54c1\u516c\u53f8\u6b63\u52aa\u529b\u8de8\u8d8a\u4f20\u7edf\u5e02\u573a\uff0c\u5e76\u901a\u8fc7\u65b0\u7684\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u3001\u4ea7\u54c1\u53d1\u5e03\u548c\u865a\u62df\u5b87\u5b99\u4e2d\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u6765\u6269\u5927\u54c1\u724c\u5f71\u54cd\u529b\uff0c\u4e3a\u65b0\u5ba2\u6237\u521b\u9020\u65b0\u7684\u610f\u4e49\u4e0e\u4ef7\u503c\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014\u6c7d\u8f66<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e30\u7530\uff08Toyota\uff09\u5f15\u9886\u6c7d\u8f66\u54c1\u724c\uff0c\u6392\u540d\u7b2c\u516d\uff1b\u6885\u8d5b\u5fb7\u65af\u5954\u9a70\uff08Mercedes-Benz\uff09\u6392\u540d\u7b2c\u4e03\uff0c\u54c1\u724c\u4ef7\u503c\u589e\u957f\u4e869.5%\uff1b\u5b9d\u9a6c\uff08BMW\uff09\u9996\u6b21\u8fdb\u5165\u524d\u5341\u540d\uff0c\u6392\u540d\u7b2c10\uff0c\u54c1\u724c\u4ef7\u503c\u589e\u957f\u4e8610.4%\u3002\u73b0\u4ee3\uff08\u7b2c32\u540d\uff09\u3001\u4fdd\u65f6\u6377\uff08\u7b2c47\u540d\uff09\u548c\u6cd5\u62c9\u5229\uff08\u7b2c70\u540d\uff09\u4e5f\u8868\u73b0\u51fa\u8272\uff0c\u54c1\u724c\u4ef7\u503c\u5747\u5b9e\u73b0\u4e86\u4e24\u4f4d\u6570\u7684\u589e\u957f\u3002\u6b64\u5916\uff0c\u7279\u65af\u62c9\uff08Tesla\uff09\u4eca\u5e74\u6392\u540d\u7a33\u5b9a\uff08\u7b2c12\u4f4d\uff09\uff0c\u4f46\u5176\u54c1\u724c\u4ef7\u503c\u7684\u589e\u957f\u901f\u5ea6\u662f\u6c7d\u8f66\u54c1\u724c\u4e2d\u6700\u6162\u7684\uff0c\u589e\u957f\u4e864.0%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interbrand \u54c1\u724c\u7ecf\u6d4e\u5168\u7403\u603b\u76d1 Greg Silverman \u8868\u793a\uff1a\u201c\u54c1\u724c\u4ef7\u503c\u4e0a\u5347\u7684\u6c7d\u8f66\u516c\u53f8\u5728\u4eb2\u548c\u529b\u3001\u4fe1\u4efb\u5ea6\u3001\u5b58\u5728\u611f\u548c\u53c2\u4e0e\u5ea6\uff08\u54c1\u724c\u4ef7\u503c\u7684\u5173\u952e\u9a71\u52a8\u56e0\u7d20\uff09\u65b9\u9762\u7684\u5f97\u5206\u6709\u6240\u63d0\u9ad8\uff0c\u589e\u5f3a\u4e86\u4ed6\u4eec\u4e0e\u5ba2\u6237\u7684\u8054\u7cfb\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014\u2014\u65f6\u5c1a\u96f6\u552e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u8fd0\u52a8\u54c1\u724c Nike\uff08\u8010\u514b\uff09\u9886\u8dd1\u65f6\u5c1a\u96f6\u552e\u54c1\u724c\uff0c\u603b\u699c\u6392\u540d\u7b2c\u4e5d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5fb7\u56fd\u8fd0\u52a8\u54c1\u724c adidas\uff08\u963f\u8fea\u8fbe\u65af\uff09\u6392\u540d\u603b\u699c\u7b2c42\u4f4d\uff1b\u897f\u73ed\u7259\u5feb\u65f6\u5c1a\u54c1\u724c Zara\uff08\u98d2\u62c9\uff09 \u6392\u540d\u7b2c43\u4f4d\uff0c\u6bd4\u53bb\u5e74\u4e0a\u5347\u4e86\u56db\u4f4d\uff0c\u4eca\u5e74\u7684\u54c1\u724c\u4ef7\u503c\u4e0a\u6da810%\uff1b\u7d27\u968f Zara \u4e4b\u540e\u7684\u662f\u745e\u5178\u5feb\u65f6\u5c1a\u54c1\u724c H&amp;M\uff0c\u4ee55%\u7684\u5c0f\u5e45\u589e\u957f\u4fdd\u6301\u5728\u7b2c56\u4f4d\uff1b\u5176\u4ed6\u96f6\u552e\u54c1\u724c\u8fd8\u6709 L\u2019Oreal\uff08\u6b27\u83b1\u96c5\uff09\u4f4d\u5c45\u7b2c57\u4f4d\uff0cColgate\uff08\u9ad8\u9732\u6d01\uff09\u540d\u5217\u7b2c73\u4f4d\uff0cJohnson&amp;Johnson\uff08\u5f3a\u751f\uff09\u4f4d\u5c4596\u4f4d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u96b6\u5c5e\u4e8eLVMH\u96c6\u56e2\u7684\u6cd5\u56fd\u7f8e\u5bb9\u96f6\u552e\u5546 Sephora\uff08\u4e1d\u8299\u5170\uff09\u4e5f\u662f2023\u5e74\u8fdb\u6b65\u6700\u663e\u8457\u7684\u54c1\u724c\u4e4b\u4e00\uff0c\u4ece\u7b2c100\u4f4d\u4e0a\u5347\u81f3\u7b2c97\u4f4d\uff0c\u54c1\u724c\u4ef7\u503c\u589e\u957f\u4e8615%\uff0c\u5728\u65f6\u5c1a\u96f6\u552e\u54c1\u724c\u4e2d\u4f4d\u5217\u7b2c\u4e00\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4eca\u5e74\u6392\u884c\u699c\u7684\u5176\u4ed6\u4e3b\u8981\u4eae\u70b9\u5305\u62ec\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Apple\uff08\u82f9\u679c\uff09\u8fde\u7eed11\u5e74\u4fdd\u6301\u7b2c\u4e00\u54c1\u724c\u7684\u5730\u4f4d\uff0c\u4e5f\u662f\u7b2c\u4e00\u4e2a\u54c1\u724c\u4ef7\u503c\u7a81\u7834\u4e94\u4e07\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\uff1b<br>\u8de8\u591a\u4e2a\u884c\u4e1a\u8fd0\u8425\u7684\u516c\u53f8\u7ee7\u7eed\u5360\u636e\u699c\u9996\uff0c\u5360\u603b\u4ef7\u503c\u7684 50%\u3002\u6570\u636e\u663e\u793a\uff0c\u5bf9\u54c1\u724c\u7684\u66f4\u52a0\u91cd\u89c6\u4f7f\u8fd9\u4e9b\u516c\u53f8\u80fd\u591f\u5728\u7ade\u4e89\u4e2d\u5b9e\u73b0\u5feb\u901f\u589e\u957f\uff1b<br>\u5c3d\u7ba1\u53bb\u5e74\u624d\u8fdb\u5165\u699c\u5355\uff0c\u4f46 Airbnb\uff08\u7231\u5f7c\u8fce\uff09\uff08\u7b2c46\u540d\uff09\u7684\u54c1\u724c\u4ef7\u503c\u4e0a\u5347\u6700\u5feb\uff08+21.8%\uff09\uff1b<br>\u4e2d\u56fd\u6709\u4e24\u4e2a\u54c1\u724c\u4e0a\u699c\uff0c\u5c0f\u7c73\uff08Xiaomi\uff09\u3001\u534e\u4e3a\uff08HUAWEI\uff09\u5206\u5217\u7b2c87\u540d\u548c92\u540d\uff0c\u54c1\u724c\u4ef7\u503c\u5206\u522b\u4e0b\u6ed11%\u548c2%\u3002<br>\u767e\u5f3a\u54c1\u724c\u5b8c\u6574\u699c\u5355\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/33-12.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/33-12-1024x1024.png\" alt=\"\" class=\"wp-image-176087\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/33-12-1024x1024.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/33-12-300x300.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/33-12-150x150.png 150w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/33-12-768x768.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/11\/33-12.png 1376w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u4e0a\u56fe\uff1a2023\u5e74\u5168\u7403\u6700\u4f73\u54c1\u724c\u6392\u884c\u699c100\u5f3a\u54c1\u724c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Interbrand 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