{"id":177106,"date":"2023-12-12T23:13:59","date_gmt":"2023-12-12T15:13:59","guid":{"rendered":"http:\/\/www.htt.hk\/?p=177106"},"modified":"2023-12-12T23:13:59","modified_gmt":"2023-12-12T15:13:59","slug":"lululemon%e8%82%a1%e4%bb%b7%e5%88%9b%e5%8e%86%e5%8f%b2%e6%96%b0%e9%ab%98%ef%bc%8cceo%e7%a7%b0%ef%bc%9a%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%e6%bd%9c%e5%8a%9b%e5%be%85%e8%bf%9b%e4%b8%80%e6%ad%a5","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=177106","title":{"rendered":"lululemon\u80a1\u4ef7\u521b\u5386\u53f2\u65b0\u9ad8\uff0cCEO\u79f0\uff1a\u4e2d\u56fd\u5e02\u573a\u6f5c\u529b\u5f85\u8fdb\u4e00\u6b65\u5f00\u53d1"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u52a0\u62ff\u5927\u8fd0\u52a8\u670d\u88c5\u5236\u9020\u5546 lululemon\uff08\u9732\u9732\u4e50\u8499\uff09\u80a1\u4ef7\u7a81\u7834500\u7f8e\u5143\/\u80a1\u5927\u5173\uff0c\u89e6\u53ca507.44\u7f8e\u5143\/\u80a1\u7684\u5386\u53f2\u9ad8\u70b9\uff0c\u5f53\u65e5\u4ee5502.74\u7f8e\u5143\/\u80a1\u6536\u76d8\uff0c\u5e02\u503c\u8fbe\u5230634\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u4f5c\u4e3a\u4eca\u5e74\u8d44\u672c\u5e02\u573a\u8868\u73b0\u6700\u597d\u7684\u8fd0\u52a8\u7c7b\u4f01\u4e1a\u4e4b\u4e00\uff0clululemon \u7684\u80a1\u4ef7\u4eca\u5e74\u4ee5\u6765\u5df2\u4e0a\u6da8\u8d8555%\uff0c\u8fdb\u4e00\u6b65\u7f29\u77ed\u4e86\u4e0e\u884c\u4e1a\u8001\u5927 Nike\uff08\u8010\u514b\uff09\u7684\u8ddd\u79bb\uff08Nike\u4eca\u5e74\u80a1\u4ef7\u4e0a\u6da8\u7ea63%\uff0c\u76ee\u524d\u5e02\u503c1805\u4ebf\u7f8e\u5143\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">lululemon \u6700\u65b0\u53d1\u5e03\u7684\u8d22\u62a5\u662f\u8fd9\u4e00\u8f6e\u4e0a\u6da8\u7684\u52a9\u63a8\u5668\uff0c\u6839\u636e\u622a\u81f310\u670829\u65e5\u76842023\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u62a5\uff0c\u5176\u51c0\u8425\u6536\u540c\u6bd4\u589e\u957f19%\u81f322\u4ebf\u7f8e\u5143\uff0c\u8d85\u51fa\u9884\u671f\uff0c\u4e2d\u56fd\u5e02\u573a\u51c0\u8425\u6536\u540c\u6bd4\u5927\u6da853%\uff0c\u63a8\u52a8\u56fd\u9645\u4e1a\u52a1\u51c0\u8425\u6536\u589e\u957f49%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8d22\u62a5\u540e\u7684\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u9996\u5e2d\u6267\u884c\u5b98 Calvin McDonald \u5766\u8a00\uff0c\u4e2d\u56fd\u5df2\u6210\u4e3a\u5317\u7f8e\u4ee5\u5916\u7684\u91cd\u8981\u5e02\u573a\uff0c\u672a\u6765\u5c06\u7ee7\u7eed\u4f9d\u9760\u4e2d\u56fd\u6765\u52a0\u901f\u589e\u957f\u6f5c\u529b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/0000-5-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"387\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/0000-5-1024x387.jpg\" alt=\"\" class=\"wp-image-177107\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/0000-5-1024x387.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/0000-5-300x113.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/0000-5-768x290.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/0000-5-1536x581.jpg 1536w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/0000-5-2048x775.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Calvin McDonald \u8fdb\u4e00\u6b65\u8868\u793a\uff0c\u5728\u4e2d\u56fd\u6709\u51e0\u4e2a\u56e0\u7d20\u5bf9\u6211\u4eec\u6709\u5229\uff0c\u4e00\u4e2a\u662f\u76ee\u524d\u5728\u8be5\u5e02\u573a\u7684\u89c4\u6a21\u76f8\u5bf9\u8f83\u5c0f\uff0c\u4ecd\u6709\u5de8\u5927\u7684\u6210\u957f\u7a7a\u95f4\uff1b\u53e6\u4e00\u65b9\u9762\u6211\u4eec\u9010\u6e10\u6df1\u5165\u7684\u672c\u5730\u5316\uff0c\u5305\u62ec\u4e0e\u5f53\u5730\u5065\u8eab\u5de5\u4f5c\u5ba4\u3001\u6709\u5f71\u54cd\u529b\u7684\u8bb2\u5e08\u5efa\u7acb\u5408\u4f5c\uff0c\u4e3e\u884c\u672c\u571f\u5316\u7684\u793e\u533a\u6d3b\u52a8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calvin McDonald \u8fd8\u8c08\u5230\u4e86\u5728\u4e0a\u6d77\u53d1\u8d77\u7684\u201c\u597d\u72b6\u6001\u827a\u52a8\u957f\u5eca\u201d\u6d3b\u52a8\uff0c\u5438\u5f15\u8d85\u8fc712000\u540d\u5ba2\u6237\u53c2\u52a0\uff0c\u5728\u4e2d\u56fd\u67091600\u591a\u6761\u65b0\u95fb\u62a5\u9053\uff0c\u793e\u4ea4\u5a92\u4f53\u66dd\u5149\u8d85\u8fc730\u4ebf\u6b21\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u4e2d\u56fd\u5e02\u573a\u76f8\u5173\u8ba8\u8bba\u4e2d\uff0c\u201c\u95e8\u5e97\u201d\u4e00\u8bcd\u88ab\u53cd\u590d\u63d0\u53ca\u3002lululemon \u5982\u4eca\u5728\u4e2d\u56fd\u5f00\u8bbe\u4e86114\u5bb6\u95e8\u5e97\uff0c\u96c6\u56e2\u9884\u8ba12023\u8d22\u5e74\u5168\u7403\u51c0\u5f00\u8bbe\u7ea655\u5bb6\uff0c\u5176\u4e2d\u7ea635\u5bb6\u5f00\u5728\u56fd\u9645\u5e02\u573a\uff0c\u5927\u90e8\u5206\u8ba1\u5212\u5728\u4e2d\u56fd\u5f00\u8bbe\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6839\u636e\u300c\u534e\u4e3d\u901a\u300d\u7edf\u8ba1\uff0c\u4eca\u5e74\u4ee5\u6765\uff0clululemon \u5148\u540e\u5728\u6d4e\u5357\u4e07\u8c61\u57ce\u3001\u8d35\u9633\u4ea8\u7279\u57ce\u5e02\u5e7f\u573a\u3001\u65e0\u9521\u6052\u9686\u5e7f\u573a\u3001\u90d1\u5dde\u4e39\u5c3c\u65af\u5927\u536b\u57ce\u3001\u5357\u660c\u4e07\u8c61\u57ce\u3001\u90d1\u5dde\u6b63\u5f18\u57ce\u3001\u957f\u6c99\u738b\u5e9c\u4e95\u767e\u8d27\u3001\u592a\u539f\u4e07\u8c61\u57ce\u3001\u77f3\u5bb6\u5e84\u4e07\u8c61\u57ce\u3001\u6210\u90fd\u4e16\u8c6a\u8d2d\u7269\u4e2d\u5fc3\u3001\u4e0a\u6d77\u6e2f\u6c47\u6052\u9686\u5e7f\u573a\u3001\u5929\u6d25\u5927\u60a6\u57ce\u3001\u6df1\u5733\u6df1\u4e1a\u4e0a\u57ce\u3001\u676d\u5dde\u9f99\u6e56\u6ee8\u6c5f\u5929\u8857\u3001\u91cd\u5e86\u9f99\u6e56\u65f6\u4ee3\u5929\u8857\u3001\u5317\u4eac\u9890\u5824\u6e2f\u3001\u5317\u4eac\u738b\u5e9c\u4e95\u4e2d\u73af\u4e2d\u5fc3\u3001\u957f\u6625\u4e07\u8c61\u57ce\u3001\u65e0\u9521\u6d77\u5cb8\u57ce\u3001\u4e0a\u6d77\u767e\u8054\u897f\u90ca\u8d2d\u7269\u4e2d\u5fc3\u7b49\u5f00\u8bbe\u903e20\u5bb6\u95e8\u5e97\uff0c\u5176\u4e2d\u4e0d\u5c11\u90fd\u662f\u5f53\u5730\u7684\u9996\u5e97\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0clululemon \u4e0a\u6d77\u9759\u5b89\u5609\u91cc\u4e2d\u5fc3\u3001\u90d1\u5dde\u4e39\u5c3c\u65af\u5927\u536b\u57ce\u3001\u4e0a\u6d77\u6bd4\u65af\u7279\u8d2d\u7269\u6751\u7684\u95e8\u5e97\u91cd\u88c5\u5f00\u4e1a\uff0c11\u6708\u4efd\u8fd8\u5728\u4e0a\u6d77\u8679\u6865\u5929\u5730\u5f00\u8bbe\u4e86\u56fd\u5185\u9996\u4e2a\u7537\u88c5\u5feb\u95ea\u7a7a\u95f4\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calvin McDonald \u8868\u793a\uff0c\u6211\u4eec\u5bf9\u4eca\u5e74\u5f00\u8bbe\u7684\u65b0\u5e97\u8868\u73b0\u611f\u5230\u6ee1\u610f\uff0c\u4e0d\u8bba\u662f\u4ece\u4ece\u603b\u6536\u5165\u7684\u89d2\u5ea6\u8fd8\u662f\u576a\u6548\uff0c\u5f88\u591a\u8868\u73b0\u90fd\u8d85\u8fc7\u4e86\u9884\u671f\uff0c\u800c\u4e14\u95e8\u5e97\u8986\u76d6\u4e86\u4e00\u7ebf\u3001\u4e8c\u7ebf\u3001\u4e09\u7ebf\u57ce\u5e02\u3002\u672a\u6765\u6211\u4eec\u8fd8\u5c06\u5728\u5934\u90e8\u57ce\u5e02\u6bd4\u5982\u4e0a\u6d77\u548c\u5317\u4eac\u8fdb\u4e00\u6b65\u4f18\u5316\u6211\u4eec\u7684\u5e97\u9762\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calvin McDonald \u7279\u522b\u63d0\u5230\u4e86\u4eca\u5e743\u6708\u4efd\u5347\u7ea7\u5f00\u5e55\u7684\u4e0a\u6d77\u9759\u5b89\u5609\u91cc\u4e2d\u5fc3\u5e97\uff0c\u8fd9\u662f\u54c1\u724c\u5728\u4e9a\u592a\u5730\u533a\u7684\u6700\u5927\u95e8\u5e97\u3002\u201c\u8fd9\u5bb6\u95e8\u5e97\u4e1a\u7ee9\u975e\u5e38\u51fa\u8272\uff0c\u8ba9\u6211\u4eec\u611f\u53d7\u54c1\u724c\u5728\u90a3\u91cc\u6b63\u5728\u52a0\u901f\u6210\u957f\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/000-4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/000-4-1024x682.jpg\" alt=\"\" class=\"wp-image-177108\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/000-4-1024x682.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/000-4-300x200.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/000-4-768x512.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/000-4-1536x1024.jpg 1536w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/000-4.jpg 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u4e2d\u56fd\u5e02\u573a\u5916\uff0c\u201c\u7537\u88c5\u4e1a\u52a1\u201d\u4e5f\u662f\u7535\u8bdd\u4f1a\u8bae\u4e2d\u4e00\u4e2a\u91cd\u70b9\u30022023\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\uff0c\u7537\u88c5\u4e1a\u52a1\u5b9e\u73b015%\u7684\u589e\u957f\uff0c\u589e\u901f\u7565\u4f4e\u4e8e\u5973\u88c5\uff0819%\uff09\u4e0e\u914d\u9970\uff0829%\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201d\u5f53\u5b8f\u89c2\u73af\u5883\u5b58\u5728\u4e00\u4e9b\u4e0d\u786e\u5b9a\u6027\u65f6\uff0c\u7537\u6027\u5728\u670d\u88c5\u8d2d\u4e70\u65b9\u9762\u53ef\u80fd\u4f1a\u53d8\u5f97\u66f4\u52a0\u4fdd\u5b88\u3002\u201cCalvin McDonald \u8868\u793a\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calvin McDonald \u5766\u8a00\uff0clululemon\u7537\u88c5\u5728\u5168\u7403\u77e5\u540d\u5ea6\u4ecd\u7136\u8f83\u4f4e\u3002\u5c31\u54c1\u724c\u8ba4\u77e5\u5ea6\uff08brand awareness\uff09\u800c\u8a00\uff0clululemon \u7537\u88c5\u5728\u7f8e\u56fd\u7ea6\u4e3a13%\uff0c\u5728\u6fb3\u5927\u5229\u4e9a\u7ea6\u4e3a12%\uff0c\u6b64\u5916\u5168\u7403\u5176\u4ed6\u5730\u65b9\u5747\u4e3a\u4e2a\u4f4d\u6570\u3002\u201c\u5efa\u7acb\u8ba4\u77e5\u5ea6\u4ecd\u7136\u662f\u6211\u4eec\u7684\u9996\u8981\u4efb\u52a1\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Calvin McDonald \u900f\u9732\uff0c\u51c6\u5907\u57282024\u5e74\u7b2c\u4e00\u5b63\u63a8\u51fa\u7537\u978b\u3002\u5e76\u8ba1\u5212\u5c06 lululemon \u7537\u88c5\u7684\u672a\u63d0\u793a\u77e5\u540d\u5ea6\uff08Unaided Awareness\uff09\u5728\u5317\u7f8e\u63d0\u9ad8\u81f3\u7ea625%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">*\u672a\u63d0\u793a\u77e5\u540d\u5ea6\uff1a\u5728\u672a\u7ecf\u63d0\u793a\u7684\u60c5\u51b5\u4e0b\uff0c\u53ef\u4ee5\u4e3b\u52a8\u8bb0\u5fc6\u54c1\u724c\u6216\u5e7f\u544a\u8baf\u606f\u7684\u6d88\u8d39\u8005\u5360\u6240\u6709\u6d88\u8d39\u8005\u7684\u6bd4\u4f8b\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/00-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/00-7-1024x576.jpg\" alt=\"\" class=\"wp-image-177109\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/00-7-1024x576.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/00-7-300x169.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/00-7-768x432.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/00-7-1536x864.jpg 1536w, https:\/\/www.htt.hk\/wp-content\/uploads\/2023\/12\/00-7-2048x1152.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u52a0\u62ff\u5927\u8fd0\u52a8\u670d\u88c5\u5236\u9020\u5546 lululemon\uff08\u9732\u9732\u4e50\u8499\uff09\u80a1\u4ef7\u7a81\u7834500\u7f8e\u5143\/\u80a1\u5927\u5173\uff0c\u89e6\u53ca507.44\u7f8e\u5143\/\u80a1\u7684\u5386\u53f2 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":177109,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-177106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/177106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=177106"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/177106\/revisions"}],"predecessor-version":[{"id":177110,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/177106\/revisions\/177110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/177109"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=177106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=177106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=177106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}