{"id":181623,"date":"2024-03-06T23:32:04","date_gmt":"2024-03-06T15:32:04","guid":{"rendered":"http:\/\/www.htt.hk\/?p=181623"},"modified":"2024-03-06T23:32:04","modified_gmt":"2024-03-06T15:32:04","slug":"%e4%b8%a4%e5%a4%a7%e5%9b%bd%e9%99%85%e8%bf%90%e5%8a%a8%e5%93%81%e7%89%8c%e5%85%88%e5%90%8e%e8%bf%8e%e6%9d%a5%e5%a5%b3%e6%8e%8c%e9%97%a8","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=181623","title":{"rendered":"\u4e24\u5927\u56fd\u9645\u8fd0\u52a8\u54c1\u724c\u5148\u540e\u8fce\u6765\u5973\u638c\u95e8"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>\u8fd1\u4e00\u5e74\uff0c\u7f8e\u56fd\u8fd0\u52a8\u54c1\u724c\u5b89\u5fb7\u739b\uff08Under Armour\uff09\u548c\u7f8e\u56fd\u8fd0\u52a8\u978b\u54c1\u724cHOKA\u76f8\u7ee7\u8fce\u6765\u4e86\u5973\u638c\u95e8\u4eba\uff1a<\/p>\n\n\n\n<p>2023\u5e742\u6708\uff0cUnder Armour \u7684\u65b0\u4efbCEO Stephanie Linnartz\uff08\u4e0b\u56fe\uff09\u6b63\u5f0f\u4e0a\u4efb\u3002\u5979\u66fe\u4efb\u4e07\u8c6a\u56fd\u9645\u9152\u5e97\u96c6\u56e2\u603b\u88c1\uff0c\u5728\u4e07\u8c6a\u7684\u5de5\u4f5c\u65f6\u95f4\u957f\u8fbe25\u5e74\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/50.jpeg\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/50-819x1024.jpeg\" alt=\"\" class=\"wp-image-181624\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/50-819x1024.jpeg 819w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/50-240x300.jpeg 240w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/50-768x960.jpeg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/50.jpeg 960w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p>2024\u5e742\u6708\uff0c\u524dNIKE\u7537\u5b50\u8dd1\u6b65\u548c\u5065\u8eab\u4e1a\u52a1\u5168\u7403\u526f\u603b\u88c1 Robin Green \uff08\u4e0b\u56fe\uff09\u88ab\u4efb\u547d\u4e3aHOKA\u7684\u65b0\u603b\u88c1\u3002\u5979\u66fe\u5728NIKE\u4efb\u804c17\u5e74\uff0c\u4e3b\u8981\u8d1f\u8d23\u8fd0\u52a8\u978b\u54c1\u7c7b\u7684\u5546\u54c1\u7b56\u5212\u5de5\u4f5c\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/51.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"570\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/51-1024x570.jpg\" alt=\"\" class=\"wp-image-181625\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/51-1024x570.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/51-300x167.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/51-768x428.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/51.jpg 1162w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>\u4ece\u80cc\u666f\u770b\uff0c\u8fd9\u4e24\u4f4d\u65b0\u664b\u5973\u638c\u95e8\u4e00\u4f4d\u662f\u8de8\u754c\u7a7a\u964d\uff0c\u4e00\u4f4d\u662f\u540c\u4e1a\u8d44\u6df1\u8001\u5c06\u3002\u800c\u5979\u4eec\u63a5\u638c\u7684\u4e24\u5927\u8fd0\u52a8\u6237\u5916\u54c1\u724c\u5f53\u4e0b\u6240\u9762\u4e34\u7684\u6311\u6218\u4e5f\u5404\u4e0d\u76f8\u540c\uff1a\u4e00\u5bb6\u662f\u4e9f\u5f85\u91cd\u56de\u589e\u957f\uff0c\u518d\u73b0\u8f89\u714c\uff1b\u4e00\u5bb6\u662f\u9700\u8981\u592f\u5b9e\u8fc7\u5f80\u7684\u6210\u7ee9\uff0c\u518d\u521b\u65b0\u9ad8\u3002<\/p>\n\n\n\n<p>\u8fd9\u4e24\u5bb6\u539f\u672c\u90fd\u6709\u7740\u5f3a\u70c8\u201c\u7537\u6027\u201dDNA\u7684\u8fd0\u52a8\u6237\u5916\u54c1\u724c\uff0c\u4e3a\u4f55\u9009\u62e9\u4e86\u5973\u6027\u9886\u5bfc\u8005\uff1f\u5979\u4eec\u53c8\u5c06\u5982\u4f55\u5e26\u9886\u54c1\u724c\u8d70\u5411\u65b0\u65f6\u4ee3\uff1f\u300a\u534e\u4e3d\u5fd7\u300b\u672c\u6587\u5c06\u5e26\u4f60\u4e00\u63a2\u7a76\u7adf\u3002<\/p>\n\n\n\n<p>Under Armour \u5973CEO\uff1a\u8de8\u754c\u8d4b\u80fd\uff0c\u7a81\u7834\u589e\u957f\u74f6\u9888<\/p>\n\n\n\n<p>\u65b0\u4efbCEO Stephanie Linnartz\u8ba4\u4e3a\uff0cUnder Armour\u7684\u53d1\u5c55\u53ef\u4ee5\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\uff1a<\/p>\n\n\n\n<p>\u7b2c\u4e00\u9636\u6bb5\uff081996-\u7ea62016\uff09\uff1a\u521b\u59cb\u4ebaKevin Plank\u5e74\u4ece\u5976\u5976\u5bb6\u7684\u5730\u4e0b\u5ba4\u5f00\u59cb\u521b\u4e1a\uff0c\u9010\u6e10\u5c06Under Armour\u6253\u9020\u6210\u7f8e\u56fd\u4ec5\u6b21\u4e8eNIKE\u7684\u9500\u552e\u989d\u7b2c\u4e8c\u5927\u8fd0\u52a8\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e8c\u9636\u6bb5\uff08\u7ea62016-2022\u5e74\uff09\uff1a\u54c1\u724c\u53d1\u5c55\u9047\u5230\u4e86\u4e00\u7cfb\u5217\u95ee\u9898\uff0c\u9500\u552e\u989d\u589e\u901f\u653e\u7f13\uff0c\u9677\u5165\u4e8f\u635f\u3002<\/p>\n\n\n\n<p>*\u5728\u8fd9\u4e00\u9636\u6bb5\uff0c\u54c1\u724c\u539f\u9996\u5e2d\u8fd0\u8425\u5b98 Patrik Frisk\u4e8e2020\u5e741\u6708\u6b63\u5f0f\u53d6\u4ee3\u521b\u59cb\u4ebaKevin Plank\u62c5\u4efbCEO\u3002\u4f46\u662f\u4ec52\u5e745\u4e2a\u6708\u540e\uff0cPatrik Frisk\u5c31\u79bb\u804c\u4e86\u3002<\/p>\n\n\n\n<p>\u7b2c\u4e09\u9636\u6bb5\uff082023\u5e74\u5f00\u59cb\uff09\uff1a\u91cd\u632f\u54c1\u724c\uff0c\u7a81\u7834\u74f6\u9888\uff0c\u56de\u5f52\u589e\u957f\u2014\u2014\u8fd9\u4e5f\u662fStephanie Linnartz\u4e0a\u4efb\u540e\u7684\u4f7f\u547d\u3002<\/p>\n\n\n\n<p>2016\u5e74\u4e4b\u540e\uff0cUnder Armour \u4e1a\u7ee9\u589e\u957f\u4e4f\u529b\uff0c\u80a1\u4ef7\u8fde\u8fde\u4e0b\u8dcc\uff0c\u521b\u59cb\u4eba Kevin Plank\uff08\u4e0b\u56fe\uff09\u6210\u4e3a\u4f17\u77e2\u4e4b\u7684\u30022023\u5e746\u6708\uff0c\u4ed6\u5c06\u4ef7\u503c\u4e00\u4ebf\u7f8e\u5143\u7684\u516c\u53f8\u80a1\u4efd\u51fa\u552e\u7ed9\u4e86\u73b0\u80a1\u4e1c\u3001BDT Capital Partners \u7ba1\u7406\u7684\u4e00\u652f\u79c1\u52df\u57fa\u91d1\uff0c\u4f46\u4ecd\u7136\u662f Under Armour \u7684\u6700\u5927\u80a1\u4e1c\u3002\u4ed6\u4fdd\u7559\u4e86\u516c\u53f8A\u3001B\u548cC\u4e09\u7c7b\u80a1\u7968\uff0c\u62e5\u6709\u516c\u53f812%\u7684\u80a1\u6743\u548c65%\u7684\u63a7\u5236\u6027\u6295\u7968\u6743\uff0c\u5e76\u8868\u793a\u6ca1\u6709\u51fa\u552e\u66f4\u591a\u80a1\u4efd\u7684\u8ba1\u5212\u3002\u4e0d\u96be\u63a8\u65ad\uff0c\u5728 Under Armour \u9009\u8058\u9996\u5e2d\u6267\u884c\u5b98\u7684\u8fc7\u7a0b\u4e2d\uff0cKevin Plank \u4f9d\u7136\u662f\u8bdd\u8bed\u6743\u6700\u5927\u7684\u90a3\u4e2a\u4eba\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/52.png\"><img loading=\"lazy\" decoding=\"async\" width=\"140\" height=\"179\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/52.png\" alt=\"\" class=\"wp-image-181626\"\/><\/a><\/figure>\n\n\n\n<p>\u4e0a\u56fe\uff1aUnder Armou\u521b\u59cb\u4eba\u3001\u6267\u884c\u4e3b\u5e2dKevin Plank<\/p>\n\n\n\n<p>Stephanie Linnartz \u6765\u81ea\u534e\u76db\u987f\u7279\u533a\uff0c\u662f Kevin Plank\u7684\u201c\u8001\u4e61\u201d\uff0c\u5979\u7236\u4eb2\u7ecf\u8425\u7740\u591a\u5bb6\u9910\u5385\u548c\u9152\u5e97\u30021990\u5e74\uff0c\u5979\u4ece\u5723\u5341\u5b57\u5b66\u9662\uff08College of the Holy Cross\uff09\u653f\u6cbb\u5b66\u4e13\u4e1a\u6bd5\u4e1a\u540e\uff0c\u52a0\u5165\u5e0c\u5c14\u987f\u9152\u5e97\u96c6\u56e2\uff1b1997\u5e74\uff0c\u5979\u83b7\u5f97\u4e86\u5a01\u5ec9\u4e0e\u739b\u4e3d\u5b66\u9662\uff08College of William and Mary\uff09MBA\u5b66\u4f4d\uff0c\u6bd5\u4e1a\u540e\u52a0\u5165\u53e6\u4e00\u5bb6\u9152\u5e97\u4e1a\u5de8\u5934\u4e07\u8c6a\u96c6\u56e2\uff0c\u5f00\u542f\u4e8625\u5e74\u7684\u804c\u4e1a\u751f\u6daf\uff0c\u4ece\u8d22\u52a1\u5206\u6790\u5e08\u8d77\u6b65\uff0c\u4e00\u8def\u505a\u5230\u4e86\u96c6\u56e2\u603b\u88c1\u7684\u4f4d\u7f6e\u3002<\/p>\n\n\n\n<p>\u867d\u7136\u81ea\u5df1\u4e4b\u524d\u8fd130\u5e74\u7684\u804c\u4e1a\u751f\u6daf\u90fd\u5728\u9152\u5e97\u884c\u4e1a\uff0c\u4f46Stephanie Linnartz\u5bf9\u4e8eUnder Armour\u8fd9\u4e2a\u8fd0\u52a8\u54c1\u724c\u611f\u5230\u5341\u5206\u4eb2\u5207\u3002Kevin Plank\u6700\u521d\u7684\u521b\u4e1a\u57fa\u5730\uff0c\u4e5f\u5c31\u662f\u4ed6\u5976\u5976\u5bb6\uff0c\u8ddd\u79bb\u5979\u4e0a\u9ad8\u4e2d\u7684\u5730\u65b9\u4ec5\u9694\u7740\u4e00\u6761\u8857\u3002\u5979\u672c\u4eba\u70ed\u7231\u8fd0\u52a8\uff0c\u6df1\u523b\u8ba4\u540c\u8fd0\u52a8\u5bf9\u9752\u5c11\u5e74\u7684\u6b63\u5411\u4f5c\u7528\uff0c\u4e5f\u5341\u5206\u8d5e\u8d4fKevin Plank \u5728\u4f01\u4e1a\u8d2f\u5f7b\u7684\u201c\u8fd0\u52a8\u5458\u7cbe\u795e\u201d\u3002<\/p>\n\n\n\n<p>\uff081\uff09\u5f3a\u5316\u4f1a\u5458\u4f53\u7cfb<\/p>\n\n\n\n<p>2016\u5e74\u4e07\u8c6a\u96c6\u56e2\u6536\u8d2d\u559c\u8fbe\u5c4b\u96c6\u56e2\u540e\uff0cStephanie Linnartz \u66fe\u9886\u5bfc\u63a8\u51fa\u4e86\u5168\u65b0\u7684\u7528\u6237\u5fe0\u8bda\u8ba1\u5212\u201c\u4e07\u8c6a\u65c5\u4eab\u5bb6\u201d\uff08Marriott Bonvoy\uff09\u2014\u2014\u8fd9\u662f\u5168\u7403\u9002\u7528\u9152\u5e97\u6570\u91cf\u6700\u5e7f\u6cdb\u7684\u9152\u5e97\u4f1a\u5458\u7cfb\u7edf\u3002\u6765\u5230 Under Armour\u540e\uff0c\u5979\u4e5f\u7387\u5148\u5efa\u7acb\u4e86\u201cUA Rewards\u201d\u7528\u6237\u7cfb\u7edf\uff0c\u5f3a\u5316\u7528\u6237\u4e0e\u54c1\u724c\u7684\u4e92\u52a8\u3002\u9664\u4e86\u79ef\u5206\u6362\u8d2d\uff0cUA Rewards\u8fd8\u63d0\u4f9b\u4e00\u4e9b\u7279\u522b\u7684\u60ca\u559c\u4f53\u9a8c\uff0c\u6bd4\u5982\u4f1a\u5458\u6709\u673a\u4f1a\u8d62\u5f97\u4e0e\u65d7\u4e0b\u54c1\u724c Curry Brand \u603b\u88c1\u3001\u56db\u5c4a NBA \u603b\u51a0\u519b\u5f97\u4e3b\u53f2\u8482\u82ac\u00b7\u5e93\u91cc\uff08Stephen Curry\uff0c\u4e0b\u56fe\uff09\u5728Under Armour\u5df4\u5c14\u7684\u6469\u603b\u90e8\u4f1a\u9762\u7684\u673a\u4f1a\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/53.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"929\" height=\"523\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/53.jpg\" alt=\"\" class=\"wp-image-181627\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/53.jpg 929w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/53-300x169.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/53-768x432.jpg 768w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/a><\/figure>\n\n\n\n<p>\uff082\uff09\u4e0e\u7403\u661f\u5e93\u91cc\u5171\u521b Curry Brand<\/p>\n\n\n\n<p>\u8de8\u754c\u52a0\u5165Under Armour\u540e\uff0c\u9664\u4e86\u5c06\u81ea\u5df1\u5728\u9152\u5e97\u884c\u4e1a\u7684CRM\u548c\u6570\u5b57\u5316\u6210\u529f\u7ecf\u9a8c\u5f15\u5165\u4e4b\u5916\uff0cStephanie Linnartz \u8fd8\u7279\u522b\u6ce8\u91cd\u5f25\u8865\u81ea\u5df1\u7684\u77ed\u677f\uff0c\u901a\u8fc7\u548c\u540c\u4e8b\u3001\u4f9b\u5e94\u5546\u4ea4\u6d41\u5b66\u4e60\uff0c\u5bc6\u96c6\u5f3a\u5316\u8fd0\u52a8\u9886\u57df\u7684\u884c\u4e1a\u77e5\u8bc6\u3002<\/p>\n\n\n\n<p>\u5979\u7279\u522b\u63d0\u5230\uff0c\u4e0e\u7403\u661f\u5e93\u91cc\u672c\u4eba\u7684\u6c9f\u901a\u4e5f\u4ee4\u5979\u83b7\u76ca\u532a\u6d45\u3002Under Armour \u5341\u5206\u91cd\u89c6\u4e0e\u5e93\u91cc\u5171\u521b\u7684\u5b50\u54c1\u724c Curry Brand\uff0c\u8fd9\u4f4dNBA\u7403\u661f\u975e\u5e38\u6709\u5546\u4e1a\u5934\u8111\u30022024\u5e74Curry Brand\u5c06\u63a8\u51fa\u7537\u5973\u9ad8\u5c14\u592b\u670d\u88c5\u7cfb\u5217\u2014\u2014\u8fd9\u4e5f\u662f\u8be5\u54c1\u724c\u5728\u7bee\u7403\u978b\u4e4b\u5916\u9996\u4e2a\u6269\u5f20\u7684\u8fd0\u52a8\u54c1\u7c7b\u3002\u9009\u62e9\u9ad8\u5c14\u592b\u7684\u539f\u56e0\u4e5f\u987a\u7406\u6210\u7ae0\uff1a\u5e93\u91cc\u672c\u4eba\u5c31\u662f\u4e00\u540d\u9ad8\u5c14\u592b\u9ad8\u624b\uff0c2023\u5e747\u6708\u8fd8\u83b7\u5f97\u4e86\u9ad8\u5c14\u592b\u7f8e\u56fd\u4e16\u9526\u8d5b\u51a0\u519b\u3002<\/p>\n\n\n\n<p>\uff083\uff09\u53d1\u529b\u978b\u7c7b\u548c\u5973\u5f0f\u4ea7\u54c1<\/p>\n\n\n\n<p>Stephanie Linnartz \u900f\u9732\uff0c\u76ee\u524d\u5973\u5f0f\u4ea7\u54c1\u548c\u978b\u7c7b\u4ea7\u54c1\uff08\u5206\u522b\u6309\u6027\u522b\u548c\u54c1\u7c7b\uff09\u90fd\u53ea\u5360\u54c1\u724c\u9500\u552e\u989d\u768425%\u2014\u20142024\u5e74Under Armour\u4f1a\u91cd\u70b9\u63a8\u51fa\u4e00\u6b3e\u5973\u58eb\u8fd0\u52a8\u978b\uff0c\u8fd9\u662f\u4e00\u6b3e\u88ab\u5bc4\u4e88\u539a\u671b\u7684\u201c\u975e\u5e38\u9177\u201d\u7684\u4ea7\u54c1\u3002\u5979\u5766\u8a00\u867d\u7136\u8eab\u4e3a\u5973\u6027\uff0c\u4f46\u5df2\u4e0d\u662fUnder Armour\u7784\u51c6\u768416-24\u5c81\u7fa4\u4f53\uff0c\u5728\u4ea7\u54c1\u8bbe\u8ba1\u65f6\u4f1a\u66f4\u591a\u8046\u542c\u76ee\u6807\u5ba2\u7fa4\uff0c\u7279\u522b\u662f\u5e74\u8f7b\u8fd0\u52a8\u5458\u7684\u610f\u89c1\uff0c\u4e0d\u4f1a\u6309\u81ea\u5df1\u7684\u5ba1\u7f8e\u6b66\u65ad\u51b3\u7b56\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/54.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/54-819x1024.jpg\" alt=\"\" class=\"wp-image-181628\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/54-819x1024.jpg 819w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/54-240x300.jpg 240w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/54-768x960.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/54.jpg 960w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p>\u4e0a\u56fe\uff1aUnder Armour \u5973\u6027\u8fd0\u52a8\u8fd0\u52a8\u670d\u5e7f\u544a<\/p>\n\n\n\n<p>\u65b0 CEO \u4e0a\u4efb\u540e\u534a\u5e74\u5185\uff0cUnder Armour\u7684\u7ba1\u7406\u5c42\u4e5f\u7ecf\u5386\u5927\u6362\u8840\uff0c\u8fce\u6765\u4e86\u5305\u62ec\u9996\u5e2d\u8bbe\u8ba1\u5b98\u3001\u9996\u5e2d\u4ea7\u54c1\u5b98\u3001\u9996\u5e2d\u6d88\u8d39\u8005\u5b98\u3001\u9996\u5e2d\u6280\u672f\u5b98\u5728\u5185\u7684\u591a\u4f4d\u65b0\u4efb\u201cC\u201d\u7ea7\u9ad8\u7ba1\u3002\u516c\u53f8\u4e5f\u88c1\u64a4\u4e8650\u4e2a\u884c\u653f\u7ba1\u7406\u5c97\u4f4d\uff0c\u4ee5\u964d\u672c\u589e\u6548\u3002\u6839\u636e2024\u5e742\u6708\u53d1\u5e03\u7684\u6700\u65b0\u8d22\u62a5\uff0c2023\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u9500\u552e\u6536\u5165\u540c\u6bd4\u8dcc6%\uff0c\u4f46\u76c8\u5229\u8d85\u51fa\u9884\u671f\u3002Stephanie Linnartz \u8868\u793a\uff0c\u5f3a\u5316\u540e\u7684\u9ad8\u7ba1\u56e2\u961f\u5c06\u52a0\u5feb\u6b65\u4f10\uff0c\u5c3d\u5feb\u8ba9Under Armour\u8d70\u4e0a\u9ad8\u589e\u957f\u7684\u9053\u8def\u3002<\/p>\n\n\n\n<p>HOKA\u5973\u603b\u88c1\uff1a\u4e45\u7ecf\u6c99\u573a\uff0c\u4e58\u80dc\u8ffd\u51fb<\/p>\n\n\n\n<p>\u4e0e\u201c\u6551\u706b\u961f\u5458\u201dStephanie Linnartz\u76f8\u6bd4\uff0cHOKA\u7684\u65b0\u4efb\u603b\u88c1 Robin Green \u5219\u9762\u4e34\u5b8c\u5168\u4e0d\u540c\u7684\u5c40\u9762\uff1a\u8fc7\u53bb\u4e00\u5e74\uff0c\u6839\u636e\u6bcd\u516c\u53f8\u3001\u7f8e\u56fd\u6237\u5916\u670d\u9970\u96c6\u56e2 Deckers Brands2023\u5e745\u6708\u53d1\u5e03\u7684\u5e74\u5ea6\u7684\u8d22\u62a5\u663e\u793a\uff0cHOKA\u8fde\u7eed\u7b2c\u56db\u5e74\u8425\u6536\u589e\u957f\u8d8550%\uff0c2023\u8d22\u5e74\u9500\u552e\u989d\u8fbe\u523014\u4ebf\u7f8e\u5143\uff0c\u63a8\u52a8\u6bcd\u516c\u53f8 Deckers \u96c6\u56e2\u4e0a\u8d22\u5e74\u4e1a\u7ee9\u521b\u4e0b\u5386\u53f2\u65b0\u9ad8\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/55.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"819\" height=\"1024\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/55-819x1024.jpg\" alt=\"\" class=\"wp-image-181629\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/55-819x1024.jpg 819w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/55-240x300.jpg 240w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/55-768x960.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/55.jpg 960w\" sizes=\"auto, (max-width: 819px) 100vw, 819px\" \/><\/a><\/figure>\n\n\n\n<p>\u4e0a\u56fe\uff1aHOKA\u5e7f\u544a\u56fe<\/p>\n\n\n\n<p>Robin Green \u804c\u4e1a\u65e9\u671f\u66fe\u5728\u5df4\u514b\u83b1\u94f6\u884c\u4efb\u6295\u8d44\u7ec4\u5408\u4f1a\u8ba1\uff0c2002\u5e74\u8fdb\u5165\u978b\u5c65\u96f6\u552e\u5546Fleet Feet\u62c5\u4efb\u4e70\u624b\u30022006\u5e74\uff0c\u5979\u52a0\u5165NIKE\uff0c\u8fdb\u5165\u8fd0\u52a8\u670d\u9970\u9886\u57df\u6df1\u8015\u4e8617\u5e74\uff1a\u4ece\u8dd1\u6b65\u7c7b\u8d5b\u4e8b\u8fd0\u8425\u7c7b\u5c97\u4f4d\u8d77\u6b65\uff0c2008\u5e74\u5f00\u59cb\u4ece\u4e8b\u8dd1\u978b\u4ea7\u54c1\u7c7b\u5de5\u4f5c\uff0c\u5728\u4ea7\u54c1\u5f00\u53d1\u548c\u5546\u54c1\u7b56\u5212\u7c7b\u5c97\u4f4d\u4e00\u8def\u5411\u4e0a\u53d1\u5c55\uff0c2021\u5e74\u6210\u4e3aNIKE\u7537\u5b50\u8dd1\u6b65\u548c\u5065\u8eab\u4e1a\u52a1\u5168\u7403\u526f\u603b\u88c1\u3002<\/p>\n\n\n\n<p>\u6beb\u65e0\u7591\u95ee\uff0c\u4e30\u5bcc\u7684\u201c\u8dd1\u978b\u201d\u54c1\u7c7b\u7ba1\u7406\u7ecf\u9a8c\u662fHOKA \u9009\u62e9Robin Green\u7684\u91cd\u8981\u539f\u56e0\u3002HOKA\u6bcd\u516c\u53f8Deckers Brands CEO\u517c\u603b\u88c1Dave Powers\uff08\u4e0b\u56fe\uff09\u8868\u793a\u671f\u5f85\u5979\u5728Deckers\u80fd\u591f\u5145\u5206\u53d1\u6325\u4e13\u957f\u3002HOKA \u54c1\u724c\u76ee\u524d\u5904\u4e8e\u6709\u53f2\u4ee5\u6765\u6700\u5f3a\u52b2\u7684\u4f4d\u7f6e\uff0c\u7ba1\u7406\u5c42\u975e\u5e38\u6709\u4fe1\u5fc3\u54c1\u724c\u5728\u65b0\u638c\u95e8\u7684\u6cbb\u4e0b\u7ee7\u7eed\u4fdd\u6301\u589e\u957f\u52bf\u5934\uff0c\u8d85\u8d8a\u53bb\u5e74\u521b\u4e0b\u7684\u975e\u51e1\u91cc\u7a0b\u7891\u4e1a\u7ee9\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/56.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"293\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/56.jpg\" alt=\"\" class=\"wp-image-181630\"\/><\/a><\/figure>\n\n\n\n<p>\u4e0a\u56fe\uff1aDave Powers\uff0cDeckers Brands CEO\u517c\u603b\u88c1\u3002\u4ed6\u66fe\u7ecf\u5165\u9009\u201c2023\u300a\u5df4\u4f26\u5468\u520a\u300b\u7f8e\u56fd\u6700\u4f73CEO\u699c\u5355\u201d\uff0c\u662f25\u4f4d\u4e0a\u699c\u4eba\u58eb\u4e2d\u552f\u4e00\u4e00\u4f4d\u65f6\u5c1a\u4f01\u4e1a\u7684CEO\uff0c\u548c\u4ed6\u4e00\u8d77\u699c\u4e0a\u6709\u540d\u7684\u8fd8\u6709 Berkshire Hathaway \u516c\u53f8\u7684\u5df4\u83f2\u7279\u548c\u82f9\u679c\u516c\u53f8\u7684 Tim Cook\u3002<\/p>\n\n\n\n<p>Dave Powers \u5373\u5c06\u4e8e2024\u5e748\u6708\u9000\u4f11\uff0c\u63a5\u66ff\u4ed6\u7684\u662f\u73b0\u4efb\u96c6\u56e2\u9996\u5e2d\u5546\u52a1\u5b98 Stefano Caroti\uff08\u4e0b\u56fe\uff09\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/57.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"255\" height=\"293\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/57.jpg\" alt=\"\" class=\"wp-image-181631\"\/><\/a><\/figure>\n\n\n\n<p>\u4e0a\u56fe\uff1aStefano Caroti\uff0c\u73b0\u4efbDeckers Brands\u96c6\u56e2\u9996\u5e2d\u5546\u52a1\u5b98\uff0c\u5c06\u4e8e8\u67081\u65e5\u5c31\u4efb\u96c6\u56e2CEO\u30022022\u5e745\u6708\uff0c\u96c6\u56e2\u8d1f\u8d23\u5206\u7ba1HOKA\u7684\u603b\u88c1Wendy Yang\u79bb\u4efb\u540e\uff0cStefano Caroti \u66fe\u4e34\u65f6\u63a5\u66ff\u4e86\u5979\u7684\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u6709\u610f\u601d\u7684\u662f\uff0cRobin Green \u7684\u4e24\u4f4d\u201c\u65b0\u8001\u677f\u201d\u90fd\u548c\u5979\u4e00\u6837\u62e5\u6709NIKE\u96c6\u56e2\u7684\u5de5\u4f5c\u7ecf\u9a8c\u3002\u7ed3\u5408HOKA\u524d\u4e00\u6bb5\u65f6\u95f4\u7684\u8868\u73b0\u548c\u8fd9\u51e0\u4f4d\u9ad8\u7ba1\u7684\u5de5\u4f5c\u5c65\u5386\uff0c\u63a8\u6d4b\u4e86\u4e0b\u4e00\u9636\u6bb5HOKA\u7684\u7740\u529b\u70b9\uff1a<\/p>\n\n\n\n<p>\uff081\uff09\u7ee7\u7eed\u63d0\u5347 DTC\u6bd4\u91cd<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>DTC: Direct-to-Consumer\uff0c\u5373\u76f4\u9762\u6d88\u8d39\u8005\u7684\u6e20\u9053\uff0c\u901a\u5e38\u6307\u5b98\u65b9\u7ebf\u4e0a\u5e97\u548c\u7ebf\u4e0b\u76f4\u8425\u5e97<\/li>\n<\/ul>\n\n\n\n<p>\u52a0\u5165Deckers Brands\u4e4b\u524d\uff0cDave Powers\u66fe\u5728NIKE\u96c6\u56e2\u8d1f\u8d23\u5321\u5a01Converse\u54c1\u724cDTC\u6e20\u9053\u7684\u4e1a\u52a1\u7ba1\u7406\u3002Deckers Brands\u5728\u521b\u7acb\u4e4b\u521d\u5c31\u662f\u4e00\u5bb6\u201c\u6279\u53d1\u9a71\u52a8\u201d\u7684\u4f01\u4e1a\uff0c2015\u5e74\u52a0\u5165\u516c\u53f8\u540e\uff0c\u4ed6\u6700\u5173\u5fc3\u7684\u5c31\u662fDTC\u6e20\u9053\u7684\u5360\u6bd4\uff0c\u76ee\u524d\u5df2\u5c06\u96c6\u56e2 DTC \u6e20\u9053\u5360\u603b\u6536\u5165\u7684\u6bd4\u91cd\u4ece34%\u4e0a\u5347\u5230\u4e8640%\uff0c\u8ba1\u5212\u672a\u6765\u628a\u8fd9\u4e00\u6bd4\u91cd\u63d0\u5347\u523050%\u3002<\/p>\n\n\n\n<p>\u6839\u636e2024\u5e742\u6708\u53d1\u5e03\u768423\/24\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u62a5\uff0cHOKA\u7684DTC\u4e1a\u52a1\u5728\u6bcf\u4e2a\u5730\u533a\u90fd\u8868\u73b0\u5f3a\u52b2\uff0c\u5728\u6b27\u6d32\u548c\u4e2d\u56fd\u8868\u73b0\u5c24\u4e3a\u7a81\u51fa\u3002HOKA 2023\u5e74\u65b0\u589e\u4e86\u56db\u5bb6\u76f4\u8425\u95e8\u5e97\uff0c\u5728\u7ebf\u4e0a\u4e1a\u52a1\u9ad8\u7aef\u5316\u52aa\u529b\u53d6\u5f97\u7684\u6210\u6548\u2014\u2014HOKA \u5728\u7ebf\u4e0a\u5b9e\u73b0\u4e86\u9ad8\u6c34\u5e73\u7684\u5168\u4ef7\u9500\u552e\u8868\u73b0\uff0c\u7279\u522b\u662f\u5728\u201c\u53cc\u5341\u4e00\u201d\u7684\u80cc\u666f\u4e0b\u53d6\u5f97\u8fd9\u6837\u7684\u6210\u7ee9\u3002<\/p>\n\n\n\n<p>8\u6708\u4e0a\u4efb\u7684\u65b0CEO Stefano Caroti\u4e5f\u662f\u201c\u6e20\u9053\u4eba\u201d\u51fa\u8eab\uff0c\u66fe\u8d1f\u8d23PUMA\u7684\u6574\u4f53\u6e20\u9053\u7ba1\u7406\u5de5\u4f5c\uff0c\u5e76\u5728PUMA\u548cNIKE\u90fd\u62c5\u4efb\u8fc7EMEA\u533a\u57df\uff08\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\uff09\u7684\u7ba1\u7406\u5de5\u4f5c\u3002<\/p>\n\n\n\n<p>\u4e0d\u96be\u60f3\u8c61\uff0cHOKA\u4f1a\u5ef6\u7eed\u5f53\u524d\u5728DTC\u4e1a\u52a1\u7684\u826f\u597d\u6001\u52bf\uff0c\u8fdb\u4e00\u6b65\u91ca\u653e\u54c1\u724c\u7684\u76c8\u5229\u80fd\u529b\u3002<\/p>\n\n\n\n<p>\uff082\uff09\u8dd1\u978b\u4ea7\u54c1\u521b\u65b0<\/p>\n\n\n\n<p>\u4e0e\u201c\u8001\u677f\u4eec\u201d\u7684\u6e20\u9053\u80cc\u666f\u4e92\u8865\uff0cRobin Green\u5728NIKE\u6709\u7740\u8d85\u8fc715\u5e74\u7684\u8fd0\u52a8\u978b\u5546\u54c1\u7b56\u5212\u7ecf\u9a8c\uff0c\u5e26\u9886\u53c2\u4e0e\u4e86\u5305\u62ec Flynit\u900f\u6c14\u8dd1\u978b\u3001Vaporfly\u7ade\u901f\u8dd1\u978b\u3001Air Max Dia\u3001Nike React 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