{"id":182427,"date":"2024-03-22T21:49:39","date_gmt":"2024-03-22T13:49:39","guid":{"rendered":"http:\/\/www.htt.hk\/?p=182427"},"modified":"2024-03-22T21:49:39","modified_gmt":"2024-03-22T13:49:39","slug":"nike%e4%b8%8a%e5%ad%a3%e5%ba%a6%e8%90%a5%e6%94%b6%e5%be%ae%e5%a2%9e%e8%87%b3124%e4%ba%bf%e7%be%8e%e5%85%83","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=182427","title":{"rendered":"Nike\u4e0a\u5b63\u5ea6\u8425\u6536\u5fae\u589e\u81f3124\u4ebf\u7f8e\u5143"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3\u670821\u65e5\uff0c\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u5de8\u5934 Nike Inc.\uff08\u8010\u514b\u516c\u53f8\uff09\uff08\u7ebd\u7ea6\u8bc1\u5238\u4ea4\u6613\u6240\u4ee3\u7801\uff1aNKE\uff09\u516c\u5e03\u4e86\u622a\u81f32024\u5e742\u670829\u65e5\u76842024\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u52a1\u4e1a\u7ee9\uff1a\u8425\u6536\u5c0f\u5e45\u589e\u957f0.31%\u8fbe\u5230124\u4ebf\u7f8e\u5143\uff1b\u6bdb\u5229\u7387\u589e\u957f150\u4e2a\u57fa\u70b9\uff0c\u8fbe\u523044.8%\uff0c\u5176\u4e2d\u56e0\u91cd\u7ec4\u8d39\u7528\u800c\u4e0b\u964d50\u4e2a\u57fa\u70b9\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5bf9\u6b64\uff0cNike \u516c\u53f8\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98 John Donahoe \u8868\u793a\uff1a\u201c\u6211\u4eec\u6b63\u5728\u505a\u51fa\u5fc5\u8981\u7684\u8c03\u6574\uff0c\u4ee5\u63a8\u52a8\u8010\u514b\u7684\u5168\u65b0\u589e\u957f\u7bc7\u7ae0\u3002\u968f\u7740\u6211\u4eec\u542f\u52a8\u4e00\u4e2a\u6301\u7eed\u591a\u5e74\u7684\u5168\u65b0\u521b\u65b0\u5468\u671f\uff08innovation cycle\uff09\u3001\u52a0\u5f3a\u6211\u4eec\u7684\u54c1\u724c\u6545\u4e8b\u8bb2\u8ff0\u3001\u5e76\u4e0e\u6211\u4eec\u7684\u6279\u53d1\u5408\u4f5c\u4f19\u4f34\u5408\u4f5c\u4ee5\u63d0\u5347\u548c\u53d1\u5c55\u5e02\u573a\uff0c\u6211\u4eec\u5bf9\u6240\u770b\u5230\u7684\u8fdb\u5c55\u611f\u5230\u9f13\u821e\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u516c\u53f8\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98 Matthew Friend \u5219\u8868\u793a\uff1a\u201c\u6211\u4eec\u7684\u56e2\u961f\u4e13\u6ce8\u4e8e\u6700\u91cd\u8981\u7684\u4e8b\u60c5\uff0c\u5373\u6062\u590d\u5f3a\u52b2\u589e\u957f\u3002\u6211\u4eec\u6b63\u5728\u91c7\u53d6\u884c\u52a8\uff0c\u6253\u9020\u4e00\u4e2a\u66f4\u5feb\u3001\u66f4\u9ad8\u6548\u7684 Nike\uff0c\u5e76\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6211\u4eec\u5168\u65b0\u521b\u65b0\u5468\u671f\u7684\u5f71\u54cd\u529b\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f33\u670821\u65e5\u6536\u76d8\uff0cNike \u516c\u53f8\u7684\u80a1\u4ef7\u8f83\u524d\u65e5\u4e0a\u6da80.55%\u81f3100.82\u7f8e\u5143\u6bcf\u80a1\uff0c\u6700\u65b0\u5e02\u503c\u4e3a1527.54\u4ebf\u7f8e\u5143\u3002\u8fd112\u4e2a\u6708\uff0cNike \u7684\u80a1\u4ef7\u7d2f\u8ba1\u4e0b\u6ed1\u4e8619.74%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6b64\u6b21\u7684\u4e1a\u7ee9\u7535\u8bdd\u4f1a\u8bae\u4e2d\uff0cNike \u8fd8\u5ba3\u5e03\u4e86\u4e00\u4e9b\u5373\u5c06\u5230\u6765\u7684\u8c03\u6574\u3002John Donahoe \u8868\u793a\uff0c\u201c\u6211\u4eec\u9700\u8981\u52a0\u5f3a\u5bf9\u4f53\u80b2\u8fd0\u52a8\u7684\u5173\u6ce8\uff0c\u63a8\u52a8\u65b0\u4ea7\u54c1\u521b\u65b0\u7684\u6301\u7eed\u53d1\u5c55\u3002\u6211\u4eec\u7684\u54c1\u724c\u8425\u9500\u5fc5\u987b\u53d8\u5f97\u66f4\u5927\u80c6\u3001\u66f4\u6709\u7279\u8272\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">John Donahoe \u8868\u793a\uff0c\u4ed6\u5bf9 Nike \u77ed\u671f\u524d\u666f\u7684\u5c55\u671b\u662f\u7531\u51e0\u4e2a\u56e0\u7d20\u9a71\u52a8\u7684\uff0c\u5176\u4e2d\u5305\u62ec\u5bf9\u96f6\u552e\u987e\u5ba2\u7684\u5168\u65b0\u5173\u6ce8\u3002\u4ed6\u8868\u793a\uff0c\u516c\u53f8\u6b63\u5728\u6295\u8d44\u4e8e\u4ea7\u54c1\u5f00\u53d1\u3001\u54c1\u724c\u6545\u4e8b\u8bb2\u8ff0\u548c\u72ec\u7279\u7684\u96f6\u552e\u4f53\u9a8c\uff0c\u800c Nike \u5728\u5efa\u7acb\u65e8\u5728\u5438\u5f15\u6d88\u8d39\u8005\u548c\u98a0\u8986\u884c\u4e1a\u7684\u591a\u5e74\u521b\u65b0\u5468\u671f\u65b9\u9762\u5df2\u7ecf\u53d6\u5f97\u4e86\u91cd\u5927\u8fdb\u5c55\uff0c\u591a\u9879\u521b\u65b0\u63d0\u524d\u63a8\u51fa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0cNike \u8fd8\u591a\u6b21\u63d0\u5230\u4e0e\u96f6\u552e\u5408\u4f5c\u4f19\u4f34\u5efa\u7acb\u66f4\u5bc6\u5207\u7684\u5173\u7cfb\uff0c\u4ee5\u5bf9\u51b2\u4f53\u80b2\u7528\u54c1\u548c\u670d\u88c5\u7c7b\u522b\u6d88\u8d39\u8005\u9884\u8ba1\u652f\u51fa\u524a\u51cf\u7684\u98ce\u9669\u3002Matthew Friend \u8868\u793a\uff0c\u201c\u6d88\u8d39\u8005\u663e\u7136\u4ecd\u7136\u5728\u591a\u54c1\u724c\u96f6\u552e\u5e97\u4e2d\u8d2d\u7269\uff0c\u6211\u4eec\u9700\u8981\u63d0\u5347\u6211\u4eec\u7684\u54c1\u724c\u548c\u5b9a\u4f4d\uff0c\u4ee5\u4fbf\u80fd\u591f\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u670d\u52a1\uff0c\u5e76\u4ece\u6211\u4eec\u63a8\u5411\u5e02\u573a\u7684\u521b\u65b0\u4e2d\u83b7\u5f97\u6700\u5927\u7684\u5f71\u54cd\u529b\u2026\u2026\u8fd9\u4e9b\u662f\u6307\u5bfc\u6211\u4eec\u524d\u77bb\u6027\u8ba1\u5212\u7684\u6307\u6807\u201d\u3002\u4ed6\u6307\u51fa\uff0c\u8fc7\u53bb\u4e00\u5e74\u6765\uff0c\u8010\u514b\u8fc7\u4e8e\u5173\u6ce8\u5b8c\u6210\u8c03\u6574\u9500\u552e\u6e20\u9053\u7ec4\u5408\u7684\u4efb\u52a1\uff0840%\u6570\u5b57\u6e20\u9053\uff0c60%\u76f4\u8425\u6e20\u9053\uff09\uff0c\u5ffd\u89c6\u4e86\u5728\u987e\u5ba2\u771f\u6b63\u4e70\u4e1c\u897f\u7684\u5730\u65b9\u6ee1\u8db3\u4ed6\u4eec\u7684\u9700\u6c42\uff0c\u800c\u8010\u514b\u7684\u6e20\u9053\u7b56\u7565\u672c\u6765\u4e00\u76f4\u90fd\u662f\u4ee5\u6d88\u8d39\u8005\u4e3a\u4e2d\u5fc3\u7684\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">John Donahoe \u8868\u793a\uff0c\u201c\u867d\u7136 Nike Direct\uff08\u76f4\u63a5\u9762\u5411\u6d88\u8d39\u8005\uff09\u6e20\u9053\u5c06\u7ee7\u7eed\u53d1\u6325\u5173\u952e\u4f5c\u7528\uff0c\u4f46\u6211\u4eec\u5fc5\u987b\u4e0e\u6279\u53d1\u5408\u4f5c\u4f19\u4f34\u4e00\u8d77\u63d0\u5347\u6211\u4eec\u7684\u54c1\u724c\uff0c\u5e76\u6269\u5927\u6574\u4e2a\u5e02\u573a\u3002\u8fd9\u6b63\u662f\u6211\u4eec\u6b63\u5728\u505a\u7684\u4e8b\u60c5\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nike \u8868\u793a\uff0c\u201c\u516c\u53f8\u5bf9\u4e0b\u4e00\u8d22\u5e74\u7684\u770b\u6cd5\u662f\uff0c\u6211\u4eec\u6b63\u5728\u8ba9\u6211\u4eec\u7684\u4ea7\u54c1\u7ec4\u5408\u7ecf\u5386\u4e00\u4e2a\u8fc7\u6e21\u671f\u3002\u6211\u4eec\u5728\u4e0a\u4e2a\u5b63\u5ea6\uff08\u8d22\u62a5\u53d1\u5e03\u65f6\uff09\u5c31\u8c08\u5230\u4e86\u8fd9\u4e00\u70b9\uff0c\u6d89\u53ca\u6211\u4eec\u5bf9\u89c4\u6a21\u5316\u3001\u521b\u65b0\u6027\u7684\u5173\u6ce8\u2026\u2026\u8fd9\u4e2a\u5b63\u5ea6\u8ba9\u6211\u4eec\u5bf9\u6b64\u66f4\u6709\u4fe1\u5fc3\u3002\u4ece\u54c1\u724c\u7684\u89d2\u5ea6\u6765\u8bf4\uff0c\u8fd9\u5c31\u662f\u6211\u4eec\u5982\u4f55\u521b\u9020\u66f4\u5927\u7684\u5f71\u54cd\u529b\u3001\u533a\u522b\u6027\u7684\u65b9\u5f0f\u201d\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"476\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-2-1024x476.png\" alt=\"\" class=\"wp-image-182428\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-2-1024x476.png 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-2-300x139.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-2-768x357.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-2-1536x714.png 1536w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-2.png 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0c\u201c\u521b\u65b0\u201d\u3001\u201c\u54c1\u724c\u6545\u4e8b\u8bb2\u8ff0\u201d\u65e9\u5728\u6b64\u524d12\u670821\u65e52024\u8d22\u5e74\u7b2c\u4e8c\u5b63\u5ea6\u4e1a\u7ee9\u7535\u8bdd\u4f1a\u8bae\u4e2d\u5c31\u88ab\u63d0\u53ca\u3002\u5f53\u65f6\uff0c\u5728\u63d0\u53ca\u7b2c\u56db\u5b63\u5ea6\u7684\u4ea7\u54c1\u53d1\u5e03\u65f6\uff0cMatthew Friend \u8868\u793a\uff0c\u201c\u6211\u4eec\u770b\u5230\u6d88\u8d39\u8005\u5bf9\u65b0\u9c9c\u4e8b\u7269\u548c\u65b0\u6545\u4e8b\u8868\u73b0\u51fa\u4e86\u96be\u4ee5\u7f6e\u4fe1\u7684\u70ed\u60c5\uff0c\u6216\u5168\u90e8\u552e\u7a7a\uff0c\u6216\u5448\u73b0\u51fa\u9ad8\u5f97\u4ee4\u4eba\u96be\u4ee5\u7f6e\u4fe1\u7684\u5168\u4ef7\u9500\u552e\u6c34\u5e73\u201d\u3002\u540c\u65f6\uff0c\u201c\u6027\u80fd\u54c1\u7c7b\u8d85\u8d8a\u4e86\u751f\u6d3b\u65b9\u5f0f\u54c1\u7c7b\u201d\uff0c\u201c\u521b\u65b0\u3001\u8d85\u672c\u5730\u5316\u7684\u6545\u4e8b\u8bb2\u8ff0\u5f15\u8d77\u4e86\u6d88\u8d39\u8005\u7684\u5171\u9e23\u2026\u2026\u6211\u4eec\u6240\u8981\u505a\u7684\u662f\u52a0\u5feb\u521b\u65b0\u6b65\u4f10\uff0c\u4ee5\u4fbf\u8ba9\u6d88\u8d39\u8005\u6709\u7406\u7531\u7ee7\u7eed\u6295\u8d44\u8fd9\u4e00\u7c7b\u522b\uff0c\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Matthew Friend \u8fd8\u8fdb\u4e00\u6b65\u4ecb\u7ecd\u79f0\uff0c\u5728\u672a\u676512\u81f318\u4e2a\u6708\u5185\uff0cNike \u5c06\u4ece\u4e1a\u52a1\u4e2d\u62bd\u51fa\u4e00\u4e9b\u8d44\u6e90\uff0c\u5e76\u91cd\u65b0\u6295\u8d44\u5230\u9762\u5411\u6d88\u8d39\u8005\u3001\u5bf9\u4f53\u80b2\u6709\u5f71\u54cd\u7684\u4e8b\u60c5\u4e0a\uff0c\u201c\u8fd9\u5c06\u7ee7\u7eed\u4f7f\u6211\u4eec\u80fd\u591f\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6211\u4eec\u60f3\u8981\u8bb2\u8ff0\u7684\u6545\u4e8b\u7684\u5f71\u54cd\u529b\u2026\u2026\u6211\u4eec\u9700\u8981\u52a0\u5feb\u521b\u65b0\u6b65\u4f10\uff0c\u63d0\u5347\u6211\u4eec\u7684\u5e02\u573a\u4f53\u9a8c\uff0c\u6700\u5927\u9650\u5ea6\u5730\u53d1\u6325\u6211\u4eec\u8bb2\u6545\u4e8b\u7684\u5f71\u54cd\u529b\uff0c\u63d0\u9ad8\u6211\u4eec\u7684\u901f\u5ea6\u548c\u54cd\u5e94\u80fd\u529b\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u662f\u4e3a\u4e86\u6d88\u8d39\u8005\u670d\u52a1\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u65f6\uff0cJohn Donahoe \u8fd8\u8fdb\u4e00\u6b65\u660e\u786e\u4e86\u672a\u6765\u5b9e\u73b0\u66f4\u9ad8\u589e\u957f\u6240\u9700\u8981\u52a0\u5927\u6295\u8d44\u7684\u4e24\u4e2a\u5173\u952e\u9886\u57df\uff1a\u5973\u5b50\u4e1a\u52a1\u548c Jordan \u54c1\u724c\uff0c\u5e76\u8ba4\u4e3a Jordan \u54c1\u724c\u53ef\u4ee5\u62e5\u6709\u66f4\u5927\u7684\u4e1a\u52a1\u89c4\u6a21\u548c\u53d1\u5c55\u6f5c\u529b\u3002\u201c\u6211\u4eec\u7684\u76ee\u6807\u662f\u5728\u52a0\u5feb\u4ea7\u54c1\u521b\u65b0\u5468\u671f\u7684\u540c\u65f6\uff0c\u5c06\u8010\u514b\u7684\u54c1\u724c\u70ed\u5ea6\u548c\u7cbe\u529b\u96c6\u4e2d\u5728\u65b0\u54c1\u4e0a\u201d\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f32024\u5e742\u670829\u65e5\uff0cNike \u516c\u53f8\u76842024\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/32-7.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"451\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/32-7-1024x451.jpg\" alt=\"\" class=\"wp-image-182429\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/32-7-1024x451.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/32-7-300x132.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/32-7-768x338.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/32-7.jpg 1484w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u62a5\u544a\u671f\u5185\uff0cNike 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src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-6-1024x134.jpg\" alt=\"\" class=\"wp-image-182431\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-6-1024x134.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-6-300x39.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-6-768x100.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-6-1536x201.jpg 1536w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/35-6.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6309\u5e02\u573a\u770b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/38-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"181\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/38-3-1024x181.jpg\" alt=\"\" class=\"wp-image-182433\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/38-3-1024x181.jpg 1024w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/38-3-300x53.jpg 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/38-3-768x136.jpg 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/38-3-1536x271.jpg 1536w, https:\/\/www.htt.hk\/wp-content\/uploads\/2024\/03\/38-3.jpg 1700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5927\u4e2d\u534e\u533a\u8fde\u7eed\u516d\u4e2a\u5b63\u5ea6\u5b9e\u73b0\u540c\u6bd4\u589e\u957f\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5176\u4e2d\uff0cNike 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