{"id":184717,"date":"2024-05-18T00:35:03","date_gmt":"2024-05-17T16:35:03","guid":{"rendered":"http:\/\/www.htt.hk\/?p=184717"},"modified":"2024-05-18T00:35:03","modified_gmt":"2024-05-17T16:35:03","slug":"burberry%e5%8f%91%e5%b8%83%e5%b9%b4%e5%ba%a6%e8%b4%a2%e6%8a%a5%ef%bc%9a%e4%b8%8a%e5%ad%a3%e5%ba%a6%e4%b8%ad%e5%9b%bd%e5%a4%a7%e9%99%86%e5%92%8c%e9%9f%a9%e5%9b%bd%e6%9c%ac%e5%9c%b0%e5%ae%a2%e6%88%b7","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=184717","title":{"rendered":"Burberry\u53d1\u5e03\u5e74\u5ea6\u8d22\u62a5\uff1a\u4e0a\u5b63\u5ea6\u4e2d\u56fd\u5927\u9646\u548c\u97e9\u56fd\u672c\u5730\u5ba2\u6237\u6d41\u5931"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u82f1\u56fd\u5962\u4f88\u54c1\u96c6\u56e2 Burberry\uff08\u535a\u67cf\u5229\uff09\uff08\u4f26\u6566\u8bc1\u4ea4\u6240\u4ee3\u7801\uff1aBRBY.L\uff09\u53d1\u5e03\u4e86\u622a\u81f32024\u5e743\u670830\u65e5\u76842024\u8d22\u5e74\u5e74\u62a5\uff1a\u5168\u5e74\u8425\u6536\u540c\u6bd4\u4e0b\u6ed14%\u81f329.7\u4ebf\u82f1\u9551\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u4e0e\u53bb\u5e74\u6301\u5e73\uff09\uff0c\u4f4e\u4e8e\u96c6\u56e2\u9884\u671f\uff1b\u540c\u5e97\u9500\u552e\u989d\uff08Comparable store sales\uff09\u540c\u6bd4\u4e0b\u6ed11%\uff0c\u4e0a\u534a\u8d22\u5e74\u540c\u5e97\u9500\u552e\u989d10%\u7684\u589e\u957f\u88ab\u4e0b\u534a\u8d22\u5e748%\u7684\u4e0b\u6ed1\u6240\u62b5\u6d88\u3002<\/p>\n\n\n\n

\u4e2d\u56fd\u5927\u9646\u540c\u5e97\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f2%\uff0c\u5176\u4e2d\u7b2c\u56db\u8d22\u5b63\u540c\u6bd4\u4e0b\u6ed119%\u3002\u6b64\u5916\uff0c\u7b2c\u56db\u8d22\u5b63\uff0c\u4e2d\u56fd\u5927\u9646\u5ba2\u6237\u6570\u91cf\u540c\u6bd4\u51cf\u5c1112%\uff0c\u65c5\u6e38\u6d88\u8d39\u5360\u4e2d\u56fd\u5927\u9646\u5ba2\u6237\u5168\u7403\u6d88\u8d39\u7684\u8fd1\u56db\u5206\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e2024\u8d22\u5e74\u5168\u5e74\u4e1a\u7ee9\uff0cBurberry \u9996\u5e2d\u6267\u884c\u5b98 Jonathan Akeroyd \u8868\u793a\uff0c\u201c\u5728\u5962\u4f88\u54c1\u9700\u6c42\u653e\u7f13\u7684\u80cc\u666f\u4e0b\uff0c\u6267\u884c\u6211\u4eec\u7684\u8ba1\u5212\u5177\u6709\u6311\u6218\u6027\u3002\u867d\u7136\u6211\u4eec\u76842024\u8d22\u5e74\u8d22\u52a1\u4e1a\u7ee9\u4f4e\u4e8e\u6211\u4eec\u6700\u521d\u7684\u9884\u671f\uff0c\u4f46\u6211\u4eec\u5728\u91cd\u65b0\u8c03\u6574\u54c1\u724c\u5f62\u8c61\u3001\u6539\u8fdb\u4ea7\u54c1\u548c\u52a0\u5f3a\u5206\u9500\u4ee5\u53ca\u6539\u5584\u8fd0\u8425\u65b9\u9762\u53d6\u5f97\u4e86\u826f\u597d\u7684\u8fdb\u5c55\u3002\u6211\u4eec\u6b63\u5728\u5229\u7528\u8fc7\u53bb\u4e00\u5e74\u7684\u7ecf\u9a8c\u6559\u8bad\u6765\u8c03\u6574\u6211\u4eec\u7684\u65b9\u6cd5\uff0c\u540c\u65f6\u9002\u5e94\u5916\u90e8\u73af\u5883\u3002\u6211\u4eec\u5bf9\u5b9e\u73b0 Burberry \u4f5c\u4e3a\u73b0\u4ee3\u82f1\u56fd\u5962\u4f88\u54c1\u724c\u6f5c\u529b\u7684\u6218\u7565\u4ee5\u53ca\u6210\u529f\u5ea6\u8fc7\u56f0\u96be\u65f6\u671f\u7684\u80fd\u529b\u4ecd\u7136\u5145\u6ee1\u4fe1\u5fc3\u3002\u201d<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u6839\u636e\u8d22\u62a5\uff0cBurberry 2024\u8d22\u5e74\u7684\u6218\u7565\u8fdb\u5c55\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u91cd\u65b0\u805a\u7126\u4e8e\u73b0\u4ee3\u82f1\u56fd\u5962\u4f88\u54c1\u7684\u6545\u4e8b\u8bb2\u8ff0\uff0c\u63d0\u5347\u54c1\u724c\u8ba4\u77e5\u5ea6\uff0c\u7cbe\u82f1\u5ba2\u6237\uff08elite customer\uff09\u6570\u91cf\u548c\u6d88\u8d39\u989d\u5747\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f\uff1b
\u63d0\u5347\u4e86\u5b63\u8282\u6027\u4ea7\u54c1\u7684\u7f8e\u611f\u548c\u8d28\u91cf\uff0c\u5f00\u59cb\u91cd\u632f\u89c4\u6a21\u66f4\u5927\u7684\u6838\u5fc3\u7cfb\u5217\uff08core collections\uff09\uff1b
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\u6839\u636e\u65b0\u7684\u521b\u610f\u613f\u666f\u91cd\u65b0\u914d\u7f6e\u4f9b\u5e94\u94fe\uff0c\u6539\u5584\u7ebf\u4e0a\u8865\u8d27\u7684\u6838\u5fc3\u4ea7\u54c1\u4f9b\u5e94\u5e76\u52a0\u5f3a\u5236\u9020\u80fd\u529b\uff0c\u6839\u636e\u53ef\u6301\u7eed\u53d1\u5c55\u8def\u7ebf\u56fe\u6301\u7eed\u4ea4\u4ed8\u3002<\/p>\n\n\n\n

\u5c55\u671b2025\u8d22\u5e74\uff0cBurberry \u8868\u793a\uff0c\u5728\u5916\u90e8\u73af\u5883\u4ecd\u7136\u4e0d\u786e\u5b9a\u7684\u60c5\u51b5\u4e0b\uff0c\u96c6\u56e2\u9884\u8ba1\uff0c\u201c\u4e0a\u534a\u8d22\u5e74\u5c06\u7ee7\u7eed\u9762\u4e34\u6311\u6218\uff0c\u9884\u8ba1\u4ece\u4e0b\u534a\u8d22\u5e74\u5f00\u59cb\u4f1a\u770b\u5230\u91c7\u53d6\u8fd9\u4e9b\u884c\u52a8\u5e26\u6765\u7684\u597d\u5904\u3002\u968f\u7740\u52a0\u5f3a\u5bf9\u5206\u9500\u7684\u63a7\u5236\uff0c\u6279\u53d1\u4e1a\u52a1\u8425\u6536\u9884\u8ba1\u5c06\u5728\u4e0a\u534a\u8d22\u5e74\u4e0b\u964d\u7ea625%\u3002\u6211\u4eec\u5c06\u7ee7\u7eed\u5728DTC\u9886\u57df\u6295\u8d44\uff0c\u540c\u65f6\u4e25\u683c\u63a7\u5236\u6210\u672c\uff0c\u4ee5\u652f\u6301\u6211\u4eec\u7684\u589e\u957f\u76ee\u6807\u3002\u6211\u4eec\u5df2\u7ecf\u786e\u5b9a\u4e86\u6210\u672c\u8282\u7ea6\u63aa\u65bd\uff0c\u4ee5\u4f7f\u6211\u4eec\u80fd\u591f\u62b5\u6d88\u4e0b\u534a\u5e74\u901a\u8d27\u81a8\u80c0\u7684\u5f71\u54cd\u3002\u201d<\/p>\n\n\n\n

2025\u8d22\u5e74\uff0cBurberry \u7684\u4f18\u5148\u4e8b\u9879\u5982\u4e0b\uff1a<\/p>\n\n\n\n

\u5728\u54c1\u724c\u53d9\u4e8b\u4e2d\u5b8c\u5584\u54c1\u724c\u8868\u8fbe\u5e76\u589e\u52a0\u4ea7\u54c1\u805a\u7126\uff0c\u52a0\u5f3a\u4e0e\u65b0\u5ba2\u6237\u548c\u73b0\u6709\u5ba2\u6237\u7684\u4e92\u52a8\u65b9\u5f0f\u548c\u6e20\u9053\uff0c\u4ee5\u52a0\u6df1\u4e0e\u4ed6\u4eec\u7684\u8054\u7cfb\uff1b
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\u6539\u5584\u8fd0\u8425\u4ea4\u4ed8\uff0c\u63a8\u52a8\u6210\u672c\u6548\u7387\uff0c\u63a8\u8fdb\u53ef\u6301\u7eed\u53d1\u5c55\u8bae\u7a0b\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Burberry 2024\u8d22\u5e74\u5168\u5e74\u57fa\u672c\u8d22\u52a1\u6570\u636e\uff1a<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u2014\u2014\u6309\u6e20\u9053\u2014\u2014<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u96f6\u552e\u6e20\u9053\u4e1a\u7ee9\u53d7\u5230\u4e86\u95e8\u5e97\u9762\u79ef\u589e\u52a02%\u4ee5\u53ca\u540c\u5e97\u9500\u552e\u989d\u4e0b\u6ed11%\u7684\u7efc\u5408\u5f71\u54cd\uff1b
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\u2014\u2014\u6309\u5e02\u573a\u2014\u2014<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u4e9a\u592a\u5730\u533a\uff1a\u540c\u5e97\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f3%\u3002\u4e0d\u8fc7\uff0c\u7531\u4e8e\u6574\u4e2a\u5730\u533a\u6240\u6709\u672c\u5730\u5ba2\u6237\u6240\u9762\u4e34\u7684\u7ecf\u6d4e\u6311\u6218\uff0c\u7b2c\u56db\u8d22\u5b63\u540c\u6bd4\u4e0b\u964d17%\uff0c\u5176\u4e2d\uff1a<\/p>\n\n\n\n

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\u5357\u4e9a\u592a\u5730\u533a\u540c\u5e97\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f4%\uff0c\u7b2c\u56db\u8d22\u5b63\u540c\u6bd4\u4e0b\u6ed124%\u3002\u4e3b\u8981\u539f\u56e0\u662f\u7531\u4e8e\u672c\u5730\u5ba2\u6237\u7684\u51cf\u5c11\uff0c\u65c5\u6e38\u6e20\u9053\u4e1a\u7ee9\u7684\u4f4e\u4e2a\u4f4d\u6570\u589e\u957f\u4e5f\u672a\u80fd\u5b8c\u5168\u5f25\u8865\u8fd9\u4e00\u5f71\u54cd\u3002
EMEIA\uff08\u6b27\u6d32\u3001\u4e2d\u4e1c\u3001\u5370\u5ea6\u53ca\u975e\u6d32\uff09\u5730\u533a\uff1a\u540c\u5e97\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f4%\uff0c\u7b2c\u56db\u8d22\u5b63\u540c\u6bd4\u4e0b\u6ed13%\u3002\u7b2c\u56db\u8d22\u5b63\uff0cEMEIA \u5730\u533a\u53d7\u76ca\u4e8e\u5f3a\u52b2\u7684\u65c5\u6e38\u6e20\u9053\u4e1a\u7ee9\u589e\u957f\uff0c\u4f46\u672c\u5730\u5ba2\u6237\u652f\u51fa\u540c\u6bd4\u4e0b\u964d\u4e86\u4f4e\u4e24\u4f4d\u6570\uff0c\u5e26\u6765\u4e86\u4e00\u5b9a\u538b\u529b\u3002<\/p>\n\n\n\n

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\u2014\u2014\u6309\u4e1a\u52a1\u7ebf\u2014\u2014<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u5728 Heritage \u7ecf\u5178\u98ce\u8863\u7684\u4e3b\u5bfc\u4e0b\uff0c\u5916\u5957\u7c7b\u522b\u8868\u73b0\u5f3a\u52b2\uff0c2024\u8d22\u5e74\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u9ad8\u4e2a\u4f4d\u6570\uff1b\u56f4\u5dfe\u7c7b\u522b\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e24\u4f4d\u6570\uff1b
\u7537\u88c5\u548c\u5973\u88c5\u6210\u8863\u7684\u9500\u552e\u5747\u4f4e\u4e8e\u96c6\u56e2\u5e73\u5747\u6c34\u5e73\uff0c2024\u8d22\u5e74\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d\u4e2a\u4f4d\u6570\u3002
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\"\"<\/a><\/figure>\n\n\n\n

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