{"id":187376,"date":"2024-07-12T22:00:14","date_gmt":"2024-07-12T14:00:14","guid":{"rendered":"http:\/\/www.htt.hk\/?p=187376"},"modified":"2024-07-12T22:00:14","modified_gmt":"2024-07-12T14:00:14","slug":"%e5%a5%a2%e4%be%88%e5%93%81%e7%89%8c%e5%af%b9vic%e4%b9%8b%e5%a4%96%e7%9a%84%e5%ae%a2%e7%be%a4%e5%ad%98%e5%9c%a8%e5%93%aa%e4%ba%9b%e5%81%8f%e8%a7%81%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=187376","title":{"rendered":"\u5962\u4f88\u54c1\u724c\u5bf9\u201cVIC\u201d\u4e4b\u5916\u7684\u5ba2\u7fa4\u5b58\u5728\u54ea\u4e9b\u504f\u89c1\uff1f"},"content":{"rendered":"\n

<\/p>\n\n\n\n

4\u6708\uff0c\u9ea6\u80af\u9521\uff08McKinsey\uff09\u53d1\u5e03\u6700\u65b0\u7814\u62a5\u300aWhy courting Aspirational Luxury Consumers still matters\u300b\uff08\u4e3a\u4ec0\u4e48\u4e89\u53d6\u6709\u62b1\u8d1f\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u4f9d\u7136\u91cd\u8981\uff1f\uff09\u3002<\/p>\n\n\n\n

Aspirational Luxury Consumers\uff08ALC\uff0c\u6709\u62b1\u8d1f\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\uff09\u6307\u90a3\u4e9b\u5bf9\u5962\u4f88\u54c1\u6d88\u8d39\u6709\u6b32\u671b\uff0c\u4f46\u6d88\u8d39\u989d\u5ea6\u76f8\u6bd4\u5bcc\u88d5\u6d88\u8d39\u8005\u800c\u8a00\u8f83\u5c11\u7684\u4eba\u7fa4\u3002\u5728\u9ea6\u80af\u9521\u62a5\u544a\u7684\u8c03\u67e5\u4eba\u7fa4\u4e2d\uff0c\u4ed6\u4eec\u5728\u8fc7\u53bb\u516d\u4e2a\u6708\u5185\u81f3\u5c11\u8d2d\u4e70\u8fc7\u4e00\u4ef6\u5962\u4f88\u65f6\u5c1a\u54c1\u724c\u7684\u4ea7\u54c1\uff0c\u6bcf\u5e74\u5728\u65f6\u5c1a\u65b9\u9762\u82b1\u8d393000\u81f310000\u6b27\u5143\uff0c\u8d2d\u4e70\u8303\u56f4\u6db5\u76d6\u670d\u88c5\u3001\u7f8e\u5bb9\u3001\u76ae\u5177\u3001\u73e0\u5b9d\u548c\u624b\u8868\u4ee5\u53ca\u914d\u9970\u7b49\u7c7b\u522b\u3002<\/p>\n\n\n\n

*\u6ce8\uff1a\u6839\u636e\u62a5\u544a\u5b9a\u4e49\uff0c\u6bcf\u5e74\u82b1\u8d39\u8d85\u8fc7 10000 \u6b27\u5143\u7684\u6d88\u8d39\u8005\u88ab\u5f52\u7c7b\u4e3a\u5962\u4f88\u54c1\u6d88\u8d39\u8005\uff08luxury consumers\uff09\u800c\u975e aspirational luxury consumers\uff08ALC\uff09\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u8003\u8651\u5230\u7ecf\u6d4e\u9006\u98ce\u7684\u5f71\u54cd\uff0c\u4e3a\u4e86\u62b5\u6d88\u5e02\u573a\u6574\u4f53\u653e\u7f13\u7684\u5f71\u54cd\uff0c\u8fd1\u6765\uff0c\u5962\u4f88\u54c1\u724c\u5c06\u5927\u90e8\u5206\u6ce8\u610f\u529b\u96c6\u4e2d\u5728\u4e86\u670d\u52a1\u9ad8\u51c0\u503c\u6d88\u8d39\u8005\uff08\u53c8\u79f0 VIC\uff09\u4e0a\uff0c\u63d0\u9ad8\u5b9a\u4ef7\uff0c\u5438\u5f15\u9876\u7ea7\u5ba2\u6237\u3002\u867d\u7136\uff0c\u5728\u589e\u957f\u7f13\u6162\u7684\u5962\u4f88\u54c1\u5e02\u573a\u4e2d\uff0c\u9876\u7ea7\u6d88\u8d39\u8005\u6709\u80fd\u529b\u627f\u53d7\u5b9a\u4ef7\u4e0a\u6da8\u7684\u5962\u4f88\u5546\u54c1\uff0c\u5176\u6d88\u8d39\u989d\u4e5f\u5360\u5230\u4e86\u54c1\u724c\u8425\u4e1a\u989d\u768440%\u4ee5\u4e0a\uff1b\u4f46\u9ea6\u80af\u9521\u8ba4\u4e3a\uff0c\u4e0d\u5fc5\u5c06\u4e00\u5207\u90fd\u62bc\u6ce8\u5728\u8fd9\u4e00\u7fa4\u4f53\u8eab\u4e0a\u3002ALC \u8fd9\u7c7b\u6d88\u8d39\u4eba\u7fa4\u4e5f\u540c\u6837\u503c\u5f97\u5173\u6ce8\u3002<\/p>\n\n\n\n

\u4e3a\u6b64\uff0c\u9ea6\u80af\u9521\u4e8e2023\u5e74\u7b2c\u56db\u5b63\u5ea6\u5bf9\u5305\u62ec\u4e2d\u56fd\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u610f\u5927\u5229\u3001\u745e\u58eb\u3001\u82f1\u56fd\u548c\u7f8e\u56fd\u5728\u5185\u7684\u4e03\u4e2a\u4e3b\u8981\u5e02\u573a\u8fdb\u884c\u4e86\u8c03\u67e5\uff0c\u65e8\u5728\u4e86\u89e3 ALC \u7fa4\u4f53\u7684\u5173\u952e\u7279\u5f81\u3001\u5bf9\u65f6\u5c1a\u7684\u6001\u5ea6\u548c\u8d2d\u4e70\u884c\u4e3a\u3002\u53d7\u8bbf\u8005\u4e3a18\u81f365\u5c81\u6d89\u53ca\u6240\u6709\u5e02\u573a\u3001\u5e74\u9f84\u3001\u6027\u522b\u3001\u6536\u5165\u548c\u5730\u533a\u76845,626\u540d\u7537\u6027\u3001\u5973\u6027 ALC \u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n

\u62a5\u544a\u663e\u793a\uff0c\u867d\u7136\u63d0\u9ad8\u5b9a\u4ef7\u3001\u5173\u6ce8\u6700\u5bcc\u6709\u6d88\u8d39\u8005\u7684\u7b56\u7565\u53ef\u80fd\u6709\u52a9\u4e8e\u54c1\u724c\u5728\u77ed\u671f\u5185\u589e\u52a0\u6536\u5165\uff0c\u4f46\u5982\u679c\u5355\u4e00\u5730\u63a8\u884c\u8fd9\u4e9b\u7b56\u7565\uff0c\u53cd\u800c\u53ef\u80fd\u4f1a\u963b\u788d\u54c1\u724c\u7684\u957f\u671f\u589e\u957f\u3002\u76f8\u53cd\uff0c\u5962\u4f88\u65f6\u5c1a\u4f01\u4e1a\u5e94\u8be5\u540c\u65f6\u96c6\u4e2d\u7cbe\u529b\u4e0e ALC \u5efa\u7acb\u5173\u7cfb\u3002<\/p>\n\n\n\n

\u76ee\u524d\uff0cALC \u7684\u6d88\u8d39\u5360\u4e03\u4e2a\u56fd\u5bb6\u65f6\u5c1a\u5e02\u573a\u603b\u4ef7\u503c\u768418%\uff0c\u76f8\u5f53\u4e8e\u6bcf\u5e74\u7ea6 2735 \u4ebf\u7f8e\u5143\u7684\u5e02\u573a\u4ef7\u503c\u3002\u6b64\u5916\uff0c\u8fd9\u4e9b\u6d88\u8d39\u8005\u7684\u6d88\u8d39\u5360\u8fd9\u4e9b\u56fd\u5bb6\u5e02\u573a\u5962\u4f88\u54c1\u724c\u603b\u6536\u5165\u768450%\uff0c\u5bf9\u5962\u4f88\u54c1\u724c\u7684\u8d22\u52a1\u8868\u73b0\u5177\u6709\u91cd\u5927\u5f71\u54cd\u3002\u540c\u65f6\uff0cALC \u7684\u6d88\u8d39\u5360\u4e03\u4e2a\u56fd\u5bb6\u8f7b\u5962\u54c1\u724c\u5e02\u573a\u768422%\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u4e0a\u56fe\uff1aALC \u6d88\u8d39\u8005\u7684\u6d88\u8d39\u989d\u5360\u4e03\u4e2a\u56fd\u5bb6\u5e02\u573a\u5962\u4f88\u54c1\u724c\u603b\u6536\u5165\u768450%<\/p>\n\n\n\n

\u5962\u4f88\u54c1\u724c\u5173\u4e8e ALC \u4eba\u7fa4\u7684\u4e94\u5927\u8bef\u533a
\u8bef\u533a\u4e00\uff1aALC \u90fd\u5f88\u201c\u5e74\u8f7b\u201d<\/p>\n\n\n\n

\u63a5\u53d7\u7814\u7a76\u91c7\u8bbf\u7684\u5962\u4f88\u54c1\u9ad8\u7ba1\u5bf9 ALC \u4eba\u7fa4\u7684\u7b2c\u4e00\u5927\u8bef\u533a\u4e3a\u201c\u5e74\u8f7b\u201d\uff08\u4e00\u822c\u4e0d\u523030\u5c81\uff09\u3002\u7136\u800c\uff0c\u8c03\u67e5\u663e\u793a\uff0c\u8fd160%\u7684 ALC \u5e74\u9f84\u572835\u5c81\u6216\u4ee5\u4e0a\u3002\u5176\u4e2d\uff0c\u5730\u533a\u5206\u5e03\u4e0a\uff0c\u8d85\u8fc7\u4e00\u534a\u7684 ALC \u5c45\u4f4f\u5728\u4e2d\u56fd\uff0c\u56db\u5206\u4e4b\u4e00\u5c45\u4f4f\u5728\u7f8e\u56fd\uff0c\u53e6\u591623%\u5c45\u4f4f\u5728\u6b27\u6d32\u3002\u6df1\u5165\u7684\u7814\u7a76\u6570\u636e\u8868\u660e\uff0c\u4e0e\u5176\u4ed6\u56fd\u5bb6\u76f8\u6bd4\uff0c\u4e2d\u56fd35\u5c81\u4ee5\u4e0b\u7684 ALC \u6570\u91cf\u66f4\u591a\u3002\u867d\u7136\u5962\u4f88\u54c1\u884c\u4e1a\u957f\u671f\u4ee5\u6765\u4e00\u76f4\u8bd5\u56fe\u5438\u5f15\u5e74\u8f7b\u8d2d\u7269\u8005\uff08\u4ee5\u4fbf\u5728\u6d88\u8d39\u8005\u7684\u65e9\u671f\u5efa\u7acb\u54c1\u724c\u5fe0\u8bda\u5ea6\uff09\uff0c\u4f46\u5ffd\u89c6\u201c\u5e74\u957f\u201d\u7684 ALC \u4e5f\u4f1a\u610f\u5473\u7740\u9519\u5931\u5927\u91cf\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n

\u8bef\u533a\u4e8c\uff1aALC \u6700\u559c\u6b22 LOGO<\/p>\n\n\n\n

\u8c03\u67e5\u663e\u793a\uff0c\u5962\u4f88\u54c1\u9ad8\u7ba1\u5bf9 ALC \u7684\u7b2c\u4e8c\u4e2a\u666e\u904d\u8bef\u533a\u5728\u4e8e\u4ed6\u4eec\u201c\u559c\u6b22\u5e26 LOGO \u7684\u670d\u88c5\u3001\u76ae\u9769\u5236\u54c1\u548c\u914d\u9970\u201d\u3002\u7136\u800c\uff0c70% \u7684\u53d7\u8bbf ALC \u8868\u793a\uff0c\u4ed6\u4eec\u4e5f\u613f\u610f\u7a7f\u4e0d\u592a\u77e5\u540d\u7684\u54c1\u724c\uff0c\u4e14\u4e0d\u518d\u6709\u610f\u8bc6\u8d2d\u4e70\u5e26\u6709\u663e\u773c\u6807\u5fd7\u7684\u4ea7\u54c1\uff0c\u800c\u8fd9\u53ef\u80fd\u4e5f\u662f\u884c\u4e1a\u666e\u904d\u8d8b\u52bf\u7684\u4e00\u90e8\u5206\uff0c\u5373\u4e0d\u518d\u4ee5 LOGO \u4e3a\u4e2d\u5fc3\uff09\u3002<\/p>\n\n\n\n

\u8bef\u533a\u4e09\uff1aALC \u4e0d\u559c\u6b22\u4e70\u5962\u4f88\u54c1\u670d\u88c5<\/p>\n\n\n\n

\u6b64\u5916\uff0cALC\u201c\u66f4\u559c\u6b22\u7f8e\u5bb9\u4ea7\u54c1\u3001\u76ae\u9769\u5236\u54c1\u548c\u914d\u9970\uff0c\u800c\u4e0d\u662f\u670d\u88c5\u201d\u4e5f\u662f\u5bf9\u8fd9\u4e00\u7fa4\u4f53\u7684\u4e00\u5927\u9519\u8bef\u8ba4\u8bc6\u3002\u867d\u7136\u8fd9\u4e9b\u7c7b\u522b\u662f\u91cd\u8981\u7684\u6536\u5165\u9a71\u52a8\u56e0\u7d20\uff0c\u4f46\u8c03\u67e5\u53d1\u73b0\uff0c\u65f6\u88c5\u5360 ALC \u4eba\u7fa4\u5962\u4f88\u54c1\u652f\u51fa\u7684\u5927\u90e8\u5206\uff08\u5360\u5176\u652f\u51fa\u768433%\uff09\uff0c\u800c\u5316\u5986\u54c1\u7684\u652f\u51fa\u5360\u6bd4\u4e3a20%\uff0c\u76ae\u9769\u5236\u54c1\u4e3a18%\uff0c\u73e0\u5b9d\u548c\u9996\u9970\u4e3a17%\u3002\u624b\u8868\u3001\u914d\u9970\u536011%\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u4e0a\u56fe\uff1a\u65f6\u88c5\u5360 ALC \u5962\u4f88\u54c1\u652f\u51fa\u768433%\uff0c70% \u7684\u53d7\u8bbf ALC \u4e0d\u503e\u5411\u8d2d\u4e70\u5e26\u6709\u660e\u663e LOGO \u7684\u4ea7\u54c1<\/p>\n\n\n\n

\u8bef\u533a\u56db\uff1aALC \u6ca1\u6709\u54c1\u724c\u5fe0\u8bda\u5ea6<\/p>\n\n\n\n

\u540c\u65f6\uff0c\u4e0e\u5927\u4f17\u89c2\u5ff5\u4e0d\u540c\u4e4b\u5904\u5728\u4e8e\uff0cALC \u5bf9\u5962\u4f88\u54c1\u724c\u4e5f\u975e\u5e38\u5fe0\u8bda\uff0c75%\u523080%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u4ed6\u4eec\u7684\u6d88\u8d39\u4ec5\u9650\u4e8e\u56db\u4e2a\u4ee5\u5185\u7684\u5962\u4f88\u54c1\u724c\u4e2d\uff0c\u4e0d\u8fc7\u4ed6\u4eec\u4e5f\u613f\u610f\u5c1d\u8bd5\u65b0\u54c1\u724c\uff0c\u7279\u522b\u662f\u5728\u5927\u4f17\u548c\u8f7b\u5962\u9886\u57df\u3002\u6839\u636e\u8c03\u67e5\uff0c75%\u7684ALC\u59cb\u7ec8\u4ece\u51e0\u4e2a\u5962\u4f88\u54c1\u724c\u5904\u8d2d\u4e70\u670d\u88c5\u3001\u978b\u7c7b\u548c\u76ae\u9769\u5236\u54c1\u4e2d\uff1b73% \u7684 ALC \u5e0c\u671b\u53d1\u73b0\u548c\u5c1d\u8bd5\u65b0\u54c1\u724c\uff1b94% \u7684 ALC \u6bcf\u516d\u4e2a\u6708\u5c1d\u8bd5\u4e00\u6b21\u65b0\u54c1\u724c\u3002<\/p>\n\n\n\n

\u800c\u8fd9\u4e9b\u8c03\u67e5\u53d7\u8bbf\u8005\u4e5f\u8868\u793a\uff0c\u4ed6\u4eec\u5c1d\u8bd5\u65b0\u4ea7\u54c1\u4e3b\u8981\u662f\u4e3a\u4e86\u5bfb\u627e\u8d28\u91cf\u66f4\u597d\u7684\u5546\u54c1\uff0846%\uff09\u3001\u6d41\u884c\u5546\u54c1\uff0839%\uff09\u548c\u66f4\u9002\u5408\u81ea\u5df1\u8eab\u6750\u7684\u5546\u54c1\uff0834%\uff09\u3002\u5982\u679c ALC \u8ba4\u4e3a\u67d0\u4ef6\u5546\u54c1\u8d28\u91cf\u9ad8\uff0c\u4ed6\u4eec\u4f1a\u613f\u610f\u82b1\u66f4\u591a\u94b1\u8d2d\u4e70\uff0c\u800c\u4e14\u4ed6\u4eec\u53ef\u80fd\u4f1a\u6512\u94b1\u8d2d\u4e70\u5962\u4f88\u54c1\u3002<\/p>\n\n\n\n

\u8bef\u533a\u4e94\uff1aALC\u53ea\u53d7\u793e\u4ea4\u5a92\u4f53\u548c\u5173\u952e\u610f\u89c1\u9886\u8896\u5f71\u54cd<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u201c\u4ec5\u9760\u793e\u4ea4\u5a92\u4f53\u548c\u5173\u952e\u610f\u89c1\u9886\u8896\u5c31\u80fd\u5f71\u54cd ALC\u201d\u4e5f\u662f\u884c\u4e1a\u7684\u4e00\u4e2a\u9519\u8bef\u8ba4\u77e5\u3002\u53d7\u8bbf\u65f6\u5c1a\u54c1\u724c\u9ad8\u7ba1\u8868\u793a\uff0cALC \u4e3b\u8981\u4f9d\u9760\u793e\u4ea4\u5a92\u4f53\u548c\u5173\u952e\u610f\u89c1\u9886\u8896\u6765\u83b7\u5f97\u8d2d\u4e70\u7075\u611f\u3002\u76f8\u53cd\uff0c\u8fd9\u4e9b\u6d88\u8d39\u8005\u8ba4\u4e3a\u793e\u4ea4\u5a92\u4f53\u5219\u662f\u5f71\u54cd\u529b\u6700\u5c0f\u7684\u6765\u6e90\u3002\u8c03\u67e5\u663e\u793a\uff0cALC \u4f1a\u4ece\u5404\u79cd\u6765\u6e90\u5bfb\u627e\u7075\u611f\u3002\u4f8b\u5982\uff0c42% \u7684\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4ece\u65f6\u5c1a\u6742\u5fd7\u4e2d\u5bfb\u627e\u7075\u611f\uff0c\u53e6\u6709 42% \u7684\u53d7\u8bbf\u8005\u8868\u793a\u4ed6\u4eec\u4ece\u540d\u4eba\u5904\u83b7\u5f97\u7075\u611f\u3002\u5355\u4e00\u54c1\u724c\u96f6\u552e\u5e97\u7684\u53e3\u7891\u548c\u4f18\u60e0\u4e5f\u5f71\u54cd\u4e86 ALC \u7684\u8d2d\u4e70\u3002\u5728\u4e2d\u56fd\uff0c\u65f6\u88c5\u79c0\u4e5f\u662f ALC \u7684\u91cd\u8981\u7075\u611f\u6765\u6e90\u3002\u62a5\u544a\u663e\u793a\uff0c\u8fd9\u8868\u660e\u54c1\u724c\u5e94\u8be5\u5c06\u5176\u8425\u9500\u7ec4\u5408\u6269\u5c55\u5230\u5404\u4e2a\u5173\u952e\u6e20\u9053\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u4e0a\u56fe\uff1a\u5728\u4e2d\u56fd\uff0c\u65f6\u88c5\u79c0\u4e5f\u662f ALC \u7684\u91cd\u8981\u7075\u611f\u6765\u6e90<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0c\u4e5f\u6709\u4e00\u4e9b\u65b9\u9762\u4e0e\u884c\u4e1a\u4e3b\u6d41\u8ba4\u77e5\u76f8\u7b26\u3002<\/p>\n\n\n\n

\u9996\u5148\uff0c\u53ef\u6301\u7eed\u6027\u548c\u5f52\u5c5e\u611f\u5bf9 ALC \u975e\u5e38\u91cd\u8981\uff0c\u5bf9\u9053\u5fb7\u548c\u793e\u4f1a\u8d23\u4efb\u5546\u4e1a\u884c\u4e3a\u7684\u627f\u8bfa\u4ecd\u662f ALC \u7684\u9996\u8981\u8d2d\u4e70\u8003\u8651\u56e0\u7d20\uff0c\u4f46\u5e76\u975e\u552f\u4e00\u56e0\u7d20\u3002\u8fd9\u4e9b\u6d88\u8d39\u8005\u8fd8\u5e0c\u671b\u54c1\u724c\u80fd\u591f\u4f20\u8fbe\u5177\u6709\u5438\u5f15\u529b\u6216\u80fd\u4e0e\u4ed6\u4eec\u4ea7\u751f\u5171\u9e23\u7684\u6545\u4e8b\uff0c\u5728\u60c5\u611f\u5c42\u9762\u8fdb\u884c\u4ea4\u6d41\u7684\u5962\u4f88\u54c1\u724c\u53ef\u4ee5\u4e0e\u5176\u5efa\u7acb\u66f4\u7262\u56fa\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n

\u5176\u6b21\uff0c\u4e8c\u624b\u5962\u4f88\u54c1\u5c06\u7ee7\u7eed\u5b58\u5728\u3002ALC \u5bf9\u53ef\u6301\u7eed\u65f6\u5c1a\u975e\u5e38\u611f\u5174\u8da3\u300263%\u7684\u53d7\u8bbf\u8005\u8868\u793a\uff0c\u5728\u8fc7\u53bb\u516d\u4e2a\u6708\u8d2d\u4e70\u7684\u4e94\u4ef6\u5546\u54c1\u4e2d\uff0c\u81f3\u5c11\u6709\u4e00\u4ef6\u662f\u4e8c\u624b\u5546\u54c1\u3002\u6309\u5730\u533a\u5206\u5e03\u770b\uff0c\u7f8e\u56fd ALC \u8d2d\u7269\u8005\u8d2d\u4e70\u4e8c\u624b\u7269\u54c1\u7684\u53ef\u80fd\u6027\u6700\u9ad8\uff0875%\uff09\uff0c\u5176\u6b21\u662f\u6cd5\u56fd\uff0870%\uff09\u548c\u82f1\u56fd\uff0869%\uff09\u7684\u8d2d\u7269\u8005\u3002\u4e0e\u6b64\u540c\u65f6\uff0c\u610f\u5927\u5229 ALC \u8d2d\u4e70\u4e8c\u624b\u7269\u54c1\u7684\u53ef\u80fd\u6027\u4f4e\u4e8e\u5e73\u5747\u6c34\u5e73\uff0848%\uff09\u3002\u4e0a\u8863\u3001\u5305\u3001\u5916\u5957\u548c\u4e0b\u88c5\u662f\u4ed6\u4eec\u6700\u5e38\u8d2d\u4e70\u7684\u4e8c\u624b\u65f6\u5c1a\u7c7b\u522b\u3002<\/p>\n\n\n\n

ALC \u4eba\u7fa4\u7684\u4e94\u5927\u5206\u7c7b<\/p>\n\n\n\n

\u9996\u5148\u662f\u5bfb\u6c42\u5730\u4f4d\u7684\u4eba\uff08Status seekers\uff09\u3002\u8fd9\u4e9b\u5bfb\u6c42\u67d0\u79cd\u8ba4\u53ef\u7684\u6d88\u8d39\u8005\u5360\u8fd9\u4e00\u7ec6\u5206\u5e02\u573a\u603b\u4ef7\u503c\u768439%\uff0c\u4e3b\u8981\u51fa\u73b0\u5728\u4e2d\u56fd\u5e02\u573a\u3002\u8fd9\u7c7b\u6d88\u8d39\u8005\u7684\u5e74\u9f84\u5f80\u5f80\u6bd4\u5e73\u5747\u5e74\u9f84\u7a0d\u5e74\u8f7b\uff08\u572835\u5c81\u4ee5\u4e0b\uff09\u3002\u8fd9\u4e9b\u6d88\u8d39\u8005\u7684\u5e73\u5747\u4e2a\u4eba\u5e74\u6536\u5165\u4f4e\u4e8e100,000\u6b27\u5143\uff0c\u901a\u5e38\u6bcf\u5e74\u5728\u65f6\u5c1a\u4e0a\u82b1\u8d39\u7ea63,500\u6b27\u5143\u3002\u4ed6\u4eec\u5173\u6ce8\u65f6\u5c1a\u6f6e\u6d41\u3001\u5f71\u54cd\u8005\u548c\u5728\u7ebf\u535a\u5ba2\uff0c\u5e76\u53ef\u80fd\u4f1a\u5728\u8d2d\u4e70\u5962\u4f88\u54c1\u65b9\u9762\u4e3a\u878d\u5165\u540c\u9f84\u4eba\u800c\u611f\u5230\u4e00\u5b9a\u201c\u538b\u529b\u201d\u3002\u5c3d\u7ba1\u4ed6\u4eec\u82b1\u4e86\u5927\u91cf\u65f6\u95f4\u5728\u7f51\u4e0a\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u5bfb\u627e\u7075\u611f\uff0c\u4f46\u4ed6\u4eec\u5927\u90e8\u5206\u8d2d\u4e70\u90fd\u662f\u7ebf\u4e0b\u8fdb\u884c\u7684\uff0869%\uff09\u3002\u6b64\u5916\uff0c\u8fd9\u7c7b\u4eba\u7fa4\u8d2d\u4e70\u7684\u5962\u4f88\u54c1\u724c\u5546\u54c1\u4e2d\u6709 22% \u662f\u4e8c\u624b\u5546\u54c1\u3002\u62a5\u544a\u8fd8\u8868\u793a\uff0c\u8fd9\u7c7b\u4eba\u7fa4\u6700\u6709\u53ef\u80fd\u4ece ALC \u53d1\u5c55\u6210\u4e3a\u771f\u6b63\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u5bfb\u6c42\u793e\u4ea4\u76ee\u7684\u7684\u4eba\uff08Socialite spenders\uff09\u5360\u7ec6\u5206\u5e02\u573a\u603b\u4ef7\u503c\u768424%\uff0c\u8fd9\u7c7b\u4eba\u7fa4\u4e0e\u5730\u4f4d\u5bfb\u6c42\u8005\u6709\u8bb8\u591a\u5171\u540c\u7279\u5f81\uff0c\u5e74\u9f84\u901a\u5e38\u4e5f\u572835\u5c81\u4ee5\u4e0b\u3002\u4e0d\u8fc7\uff0c\u8fd9\u7c7b\u4eba\u7fa4\u7684\u5fe0\u8bda\u5ea6\u8f83\u4f4e\uff0c\u6bcf\u5e74\u5728\u591a\u8fbe\u516b\u4e2a\u4e0d\u540c\u7684\u5962\u4f88\u54c1\u724c\u4e0a\u82b1\u8d39\u7ea65,400\u6b27\u5143\u8d2d\u4e70\u5962\u4f88\u65f6\u5c1a\u4ea7\u54c1\u3002\u4e0e\u5730\u4f4d\u8ffd\u6c42\u8005\u4e00\u6837\uff0c\u8fd9\u4e9b\u8d2d\u7269\u8005\u5c06\u610f\u89c1\u9886\u8896\u89c6\u4e3a\u7075\u611f\u6765\u6e90\uff0c\u660e\u663e\u7684\u54c1\u724c LOGO \u5bf9\u4ed6\u4eec\u800c\u8a00\u5f88\u6709\u5438\u5f15\u529b\u3002\u540c\u65f6\uff0c\u8fd9\u7c7b\u4eba\u7fa4\u5728\u7f51\u4e0a\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u82b1\u8d39\u7684\u65f6\u95f4\u6700\u591a\uff08\u5e73\u5747\u6bcf\u5929\u7ea66\u523010\u5c0f\u65f6\uff09\uff0c\u5176\u4e2d96%\u7684\u4eba\u81f3\u5c11\u5728\u7f51\u4e0a\u8d2d\u4e70\u8fc7\u4e00\u4ef6\u5962\u4f88\u54c1\u3002\u4e0e\u5730\u4f4d\u8ffd\u6c42\u8005\u4e00\u6837\uff0c\u8fd9\u90e8\u5206\u6d88\u8d39\u8005\u4e5f\u6700\u6709\u53ef\u80fd\u4ece ALC \u53d1\u5c55\u6210\u4e3a\u771f\u6b63\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u3002<\/p>\n\n\n\n

\u4e0a\u56fe\uff1a\u4e94\u7c7b ALC \u4eba\u7fa4\u57fa\u672c\u60c5\u51b5<\/p>\n\n\n\n

\u54c1\u8d28\u8ffd\u6c42\u8005\uff08Quality seekers\uff09\u662f\u7b2c\u4e8c\u5927 ALC \u7fa4\u4f53\uff0c\u5360\u7ec6\u5206\u5e02\u573a\u603b\u4ef7\u503c\u768426%\u3002\u8fd9\u7c7b\u6d88\u8d39\u8005\u5728\u7f8e\u56fd\u548c\u6b27\u6d32\u975e\u5e38\u666e\u904d\u3002\u4ed6\u4eec\u901a\u5e38\u5e74\u9f84\u8d85\u8fc740\u5c81\uff0c\u62e5\u6709\u81ea\u5df1\u7684\u623f\u5b50\uff0c\u5e74\u6536\u5165\u4e0d\u523080,000 \u6b27\u5143\u3002\u6bcf\u5e74\u4f1a\u5728\u65f6\u5c1a\u4e0a\u82b1\u8d39\u7ea63,000\u6b27\u5143\u3002\u8fd9\u4e9b\u8d2d\u7269\u8005\u975e\u5e38\u5173\u5fc3\u53ef\u6301\u7eed\u6027\u548c\u8d28\u91cf\u2014\u2014\u5982\u679c\u8ba4\u4e3a\u53e6\u4e00\u4e2a\u54c1\u724c\u80fd\u591f\u63d0\u4f9b\u66f4\u597d\u7684\u4ef7\u503c\u6216\u8d28\u91cf\uff0c\u4ed6\u4eec\u5c31\u4f1a\u66f4\u6362\u54c1\u724c\u3002\u8fd9\u4e9b\u6d88\u8d39\u8005\u4e3b\u8981\u5728\u5e97\u5185\u8d2d\u4e70\u5962\u4f88\u54c1\uff0c\u6b64\u5916\uff0c\u4ed6\u4eec\u8d2d\u4e70\u7684\u5962\u4f88\u54c1\u4e2d\uff0c\u4e94\u5206\u4e4b\u4e00\u90fd\u662f\u4e8c\u624b\u5546\u54c1\u3002\u5728\u5b8c\u6210\u8d2d\u4e70\u4e4b\u524d\uff0c\u4ed6\u4eec\u4f1a\u5f7b\u5e95\u7814\u7a76\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u7ecf\u5178\u98ce\u683c\u8ffd\u6c42\u8005\uff08Timelesschic\uff09\u662f\u6700\u63a5\u8fd1\u4f20\u7edf\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u7684 ALC\uff0c\u5c3d\u7ba1\u4ed6\u4eec\u5728\u5962\u4f88\u65f6\u5c1a\u4e0a\u7684\u82b1\u8d39\uff08\u6bcf\u5e74\u7ea64,500\u6b27\u5143\uff09\u4f4e\u4e8e\u4f20\u7edf\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u3002\u8fd9\u4e9b\u6d88\u8d39\u8005\u6536\u5165\u5f88\u9ad8\uff0c\u4f46\u5c06\u6536\u5165\u7684\u4e00\u5c0f\u90e8\u5206\u82b1\u5728\u65f6\u5c1a\u4e0a\uff0c\u5728\u9ea6\u80af\u9521\u6240\u8c03\u67e5\u7684\u5730\u533a\uff0c\u6c38\u6052\u65f6\u5c1a\u8d2d\u7269\u8005\u7684\u6d88\u8d39\u4ec5\u5360 ALC \u7ec6\u5206\u5e02\u573a\u603b\u4ef7\u503c\u7684\u4e0d\u5230 6%\u3002\u4ed6\u4eec\u4e3b\u8981\u8d2d\u4e70\u5962\u4f88\u54c1\uff0c\u5076\u5c14\u8d2d\u4e70\u8f7b\u5962\u4ea7\u54c1\uff0c\u4f46\u4ece\u4e0d\u8d2d\u4e70\u5927\u4f17\u4ea7\u54c1\u3002\u8d2d\u7269\u884c\u4e3a\u65b9\u9762\uff0c\u8fd9\u4e9b\u6d88\u8d39\u8005\u4e60\u60ef\u5fe0\u4e8e\u5c11\u6570\u5962\u4f88\u54c1\u724c\uff0c\u5ffd\u7565\u8d8b\u52bf\u800c\u9009\u62e9\u7ecf\u5178\u6b3e\u5f0f\uff0c\u4ed6\u4eec\u7684\u8d2d\u7269\u4e0d\u53d7\u540c\u9f84\u4eba\u7684\u5f71\u54cd\uff0c\u4e5f\u4e0d\u5728\u4e4e\u70ab\u8000\u3002\u6b64\u5916\uff0c\u8fd9\u7c7b\u4eba\u7fa4\u51e0\u4e4e\u4ece\u4e0d\u5728\u7f51\u4e0a\u8d2d\u4e70\u5962\u4f88\u54c1\uff0c\u800c\u662f\u66f4\u559c\u6b22\u5728\u5962\u4f88\u54c1\u724c\u5546\u5e97\u5185\u8d2d\u7269\u3002<\/p>\n\n\n\n

\u7b2c\u4e94\u7c7b ALC \u662f\u6709\u610f\u8bc6\u7684\u6781\u7b80\u4e3b\u4e49\u8005\uff08Mindful minimalists\uff09\uff0c\u8fd9\u7c7b\u4eba\u7fa4\u4ec5\u5360\u8fd9\u4e00\u7ec6\u5206\u5e02\u573a\u603b\u652f\u51fa\u7684 4%\uff0c\u662f\u6700\u5c0f\u7684 ALC \u7fa4\u4f53\u3002\u8fd9\u4e00\u7fa4\u4f53\u4e3b\u8981\u753140\u5c81\u4ee5\u4e0a\u7684\u7537\u6027\uff0875%\uff09\u7ec4\u6210\uff0c\u4ed6\u4eec\u901a\u5e38\u6bcf\u5e74\u5728\u5962\u4f88\u65f6\u5c1a\u4e0a\u82b1\u8d39\u7ea63,000\u6b27\u5143\u3002\u4ed6\u4eec\u4e0d\u6ce8\u91cd\u65f6\u5c1a\uff0c\u4e0d\u8ffd\u968f\u610f\u89c1\u9886\u8896\u548c\u65f6\u5c1a\u6f6e\u6d41\uff0c\u4e5f\u65e0\u70ab\u8000 LOGO \u7684\u60f3\u6cd5\uff0c\u6700\u4e0d\u671f\u671b\u901a\u8fc7\u8d2d\u4e70\u5962\u4f88\u54c1\u6765\u83b7\u5f97\u5730\u4f4d\u3002\u540c\u65f6\uff0c\u4ed6\u4eec\u4ec5\u5728\u4e00\u4e24\u4e2a\u5962\u4f88\u54c1\u724c\u4e0a\u6d88\u8d39\uff0c\u4e14\u6700\u6709\u53ef\u80fd\u5728\u7f51\u4e0a\u8d2d\u4e70\u5962\u4f88\u54c1\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e\u4ee5\u4e0a\u7ed3\u8bba\uff0c\u62a5\u544a\u4f5c\u8005\u8868\u793a\uff0c\u6ca1\u6709\u4e00\u79cd\u4e07\u80fd\u7684\u7b56\u7565\u53ef\u4ee5\u6709\u6548\u5730\u8fce\u5408\u8fd9\u4e00\u591a\u5143\u5316\u7684\u5962\u4f88\u54c1\u5ba2\u6237\u7fa4\u4f53\uff0c\u65f6\u5c1a\u548c\u5962\u4f88\u54c1\u9ad8\u7ba1\u5e94\u52aa\u529b\u91c7\u53d6\u91cf\u8eab\u5b9a\u5236\u7684\u65b9\u6cd5\u548c\u8d85\u4e2a\u6027\u5316\u7b56\u7565\u6765\u6ee1\u8db3\u4e0d\u540c\u5ba2\u7fa4\u7684\u9700\u6c42\u3002\u8fd9\u79cd\u8d85\u4e2a\u6027\u5316\u5fc5\u987b\u901a\u8fc7\u4ece\u7b2c\u4e00\u65b9\u548c\u7b2c\u4e09\u65b9\u6570\u636e\u4e2d\u6536\u96c6\u7684\u6df1\u5ea6\u5ba2\u6237\u6d1e\u5bdf\u6765\u5b9e\u73b0\uff0c\u4ee5\u5e2e\u52a9\u54c1\u724c\u66f4\u597d\u5730\u7406\u89e3\u3001\u9884\u6d4b\u8fd9\u4e9b\u8d2d\u7269\u8005\u7684\u504f\u597d\u3002\u4f8b\u5982\uff0c\u501f\u52a9\u4eba\u5de5\u667a\u80fd\u548c\u751f\u6210\u5f0f\u4eba\u5de5\u667a\u80fd\uff0c\u54c1\u724c\u53ef\u4ee5\u4ece\u5e7f\u6cdb\u7684\u6570\u636e\u96c6\u4e2d\u63d0\u53d6\u6709\u610f\u4e49\u7684\u60c5\u62a5\uff0c\u5e76\u4ee5\u8fc7\u53bb\u4e0d\u53ef\u80fd\u7684\u65b9\u5f0f\u5c06\u5ba2\u6237\u884c\u4e3a\u8054\u7cfb\u8d77\u6765\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

4\u6708\uff0c\u9ea6\u80af\u9521\uff08McKinsey\uff09\u53d1\u5e03\u6700\u65b0\u7814\u62a5\u300aWhy courting Aspirational Luxury […]<\/p>\n","protected":false},"author":3,"featured_media":187381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-187376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/187376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=187376"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/187376\/revisions"}],"predecessor-version":[{"id":187382,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/187376\/revisions\/187382"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/187381"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=187376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=187376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=187376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}