{"id":188356,"date":"2024-08-02T21:41:43","date_gmt":"2024-08-02T13:41:43","guid":{"rendered":"http:\/\/www.htt.hk\/?p=188356"},"modified":"2024-08-02T21:41:43","modified_gmt":"2024-08-02T13:41:43","slug":"%e7%88%b1%e9%a9%ac%e4%bb%95%e9%ab%98%e7%ae%a1%e9%80%8f%e9%9c%b2%ef%bc%9a%e4%b8%ad%e5%9b%bd%e5%ae%a2%e6%88%b7%e5%b9%b6%e6%b2%a1%e6%9c%89%e8%b7%91%e5%88%b0%e6%97%a5%e6%9c%ac%e4%b9%b0%e7%88%b1%e9%a9%ac","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=188356","title":{"rendered":"\u7231\u9a6c\u4ed5\u9ad8\u7ba1\u900f\u9732\uff1a\u4e2d\u56fd\u5ba2\u6237\u5e76\u6ca1\u6709\u8dd1\u5230\u65e5\u672c\u4e70\u7231\u9a6c\u4ed5\uff01"},"content":{"rendered":"\n

<\/p>\n\n\n\n

\u5f53\u5730\u65f6\u95f47\u670825\u65e5\u6536\u76d8\u540e\uff0c\u6cd5\u56fd\u5962\u4f88\u54c1\u96c6\u56e2 Herm\u00e8s\uff08\u7231\u9a6c\u4ed5\uff09\u53d1\u5e03\u4e86\u622a\u81f36\u670830\u65e5\u76842024\u4e0a\u534a\u5e74\u53ca\u7b2c\u4e8c\u5b63\u5ea6\u4e1a\u7ee9\uff1a\u4e0a\u534a\u5e74\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f12%\u81f375\u4ebf\u6b27\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u589e\u957f15%\uff09\uff0c\u7edd\u5927\u591a\u6570\u5730\u7406\u533a\u57df\u7684\u9500\u552e\u989d\u5747\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f\uff1b\u6bdb\u5229\u7387\u53d7\u6c47\u7387\u548c\u5927\u4e2d\u534e\u533a\u5ba2\u6d41\u91cf\u51cf\u5c11\u5f71\u54cd\uff0c\u4e0b\u964d\u4e861.6\u4e2a\u767e\u5206\u70b9\u81f370.6%\u3002<\/p>\n\n\n\n

\u5176\u4e2d\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u9500\u552e\u989d\u4e3a37\u4ebf\u6b27\u5143\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u7b97\u589e\u957f\u4e8613%\uff0c\u8f83\u7b2c\u4e00\u5b63\u5ea617%\u7684\u589e\u5e45\u7565\u6709\u653e\u7f13\u3002\u9664\u4e9a\u6d32\u4e1a\u7ee9\u53d7\u5230\u5927\u4e2d\u534e\u533a\u5ba2\u6d41\u91cf\u5f71\u54cd\u5916\uff0c\u6240\u6709\u5730\u533a\u90fd\u7ee7\u7eed\u663e\u793a\u51fa\u5f3a\u52b2\u589e\u957f\u52bf\u5934\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u5728\u968f\u540e\u4e0e\u5206\u6790\u5e08\u7684\u7535\u8bdd\u4f1a\u8bae\u4e2d\uff0c\u7231\u9a6c\u4ed5\u6267\u884c\u8463\u4e8b\u957f Axel Dumas \u548c\u8d22\u52a1\u6267\u884c\u526f\u603b\u88c1 Eric du Halgouet \u51fa\u5e2d\uff0c\u9488\u5bf9\u5f53\u4e0b\u5907\u53d7\u5173\u6ce8\u7684\u4e2d\u56fd\u5e02\u573a\u4e1a\u7ee9\u73b0\u72b6\u53ca\u4e2d\u56fd\u987e\u5ba2\u5962\u4f88\u54c1\u6d88\u8d39\u53d8\u5316\uff0c\u7ed9\u51fa\u4e86\u66f4\u8be6\u7ec6\u7684\u89e3\u8bfb\u548c\u548c\u89c2\u5bdf\u3002<\/p>\n\n\n\n

\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u53d7\u5927\u4e2d\u534e\u533a\u5ba2\u6d41\u91cf\u4e0b\u964d\uff0c\u4ee5\u53ca\u53bb\u5e74\u540c\u671f\u6bd4\u8f83\u57fa\u6570\u8f83\u5f3a\u5f71\u54cd\uff0c\u9664\u65e5\u672c\u4ee5\u5916\u7684\u4e9a\u592a\u5730\u533a\u9500\u552e\u989d\u589e\u957f\u653e\u7f13\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u589e\u957f5.5%\uff0c\u7b2c\u4e00\u5b63\u5ea6\u589e\u5e45\u4e3a13.9%\u3002<\/p>\n\n\n\n

\u4e0d\u8fc7\uff0cEric du Halgouet \u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\u5f3a\u8c03\uff1a\u201c\u4e0a\u534a\u5e74\u4e2d\u56fd\u5e02\u573a\u8dcc\u5e45\u975e\u5e38\u975e\u5e38\u5c0f\uff08very, very small \uff09\uff0c\uff08\u5bf9\u4e9a\u592a\u5e02\u573a\u6574\u4f53\u4e1a\u7ee9\u7684\u5f71\u54cd\uff09\u6839\u672c\u4e0d\u5927\u3002\u589e\u901f\u653e\u7f13\u4e5f\u53d7\u5230\u5e93\u5b58\u77ed\u7f3a\uff0c\u9700\u8981\u8865\u8d27\u7684\u5f71\u54cd\u3002\u4e0a\u534a\u5e74\u6211\u4eec\u7ebf\u4e0a\u4ea7\u54c1\u552e\u7f44\u7387\uff08sell-through\uff09\u66f4\u9ad8\uff08\u5bf9\u51b2\u4e86\u95e8\u5e97\u5ba2\u6d41\u91cf\u4e0b\u964d\uff09\u3002\u201d<\/p>\n\n\n\n

2024\u8d22\u5e74\u4e0a\u534a\u5e74\uff0c\u9664\u65e5\u672c\u4ee5\u5916\u7684\u4e9a\u592a\u533a\u5e02\u573a\uff08\u4ee5\u4e2d\u56fd\u4e3a\u9996\uff09\u5360\u7231\u9a6c\u4ed5\u5168\u7403\u5e02\u573a\u4efd\u989d\u4e3a47%\uff0c\u8f83\u53bb\u5e74\u540c\u671f49%\u7565\u6709\u4e0b\u8dcc\u3002<\/p>\n\n\n\n

Axel Dumas \u900f\u9732\uff0c\u5728\u4e2d\u56fd\uff0c\u6709\u62b1\u8d1f\u7684\u5ba2\u6237\uff08aspirational clients\uff09\u6570\u91cf\u51cf\u5c11\u3002\u201c\u6211\u8ba4\u4e3a\u4e2d\u56fd\u987e\u5ba2\uff08\u5962\u4f88\u54c1\u6d88\u8d39\uff09\u81ea2010\u5e74\u5f00\u59cb\u5c31\u5728\u6301\u7eed\u8f6c\u53d8\uff0c\u6d88\u8d39\u8005\u8d2d\u4e70\u5962\u4f88\u54c1\u4e0d\u662f\u57fa\u4e8e\u6536\u5165\u591a\u5c11\uff0c\u800c\u662f\u57fa\u4e8e\u8d22\u5bcc\u3002\u8fd9\u4e5f\u4e0e\u623f\u5730\u4ea7\u5e02\u573a\u5bc6\u5207\u76f8\u5173\uff0c\u6211\u4eec\u53ef\u4ee5\u770b\u5230\u73b0\u5728\u4e2d\u56fd\u4eba\u8d2d\u4e70\u5962\u4f88\u54c1\u7684\u6b32\u671b\u964d\u4f4e\uff0c\u4eba\u4eec\u73b0\u5728\u66f4\u503e\u5411\u4e8e\u50a8\u84c4\uff0c\u800c\u975e\u6d88\u8d39\u3002\u6709\u62b1\u8d1f\u7684\u5ba2\u6237\u53d7\u5230\u7684\uff08\u7ecf\u6d4e\uff09\u5f71\u54cd\u5c24\u4e3a\u4e25\u91cd\uff0c\u201dAxel Dumas \u8fdb\u4e00\u6b65\u89e3\u91ca\u9053\u3002<\/p>\n\n\n\n

\u867d\u7136Axel Dumas\u627f\u8ba4\u80a1\u5e02\u548c\u623f\u5730\u4ea7\u5e02\u573a\u53d8\u5316\u786e\u5b9e\u5bf9\u4e2d\u56fd\u6d88\u8d39\u8005\uff08\u4fe1\u5fc3\uff09\u4ea7\u751f\u5f88\u5927\u5f71\u54cd\uff0c\u4f46\u4ed6\u4e5f\u6307\u51fa\uff1a\u201c\u4e2d\u56fd\u5ba2\u6237\u73b0\u5728\u5df2\u7ecf\u975e\u5e38\u6210\u719f\uff08sophisticated\uff09\u4e86\uff0c\u4ed6\u4eec\u5b66\u4e60\u5f97\u5f88\u5feb\u3002\u636e\u6211\u4e86\u89e3\uff0c\u4ed6\u4eec\u73b0\u5728\u66f4\u8ffd\u6c42\u4ea7\u54c1\u7684\u9ad8\u8d28\uff0c\u4e0d\u662f\u975e\u8981\u8d2d\u4e70\u8d34\u6709\u5546\u6807\uff08\u5373\u5927\u724c\uff09\u7684\u4ea7\u54c1\uff0c\u8fd9\u5bf9\u6211\u4eec\u800c\u8a00\u662f\u597d\u4e8b\u3002\u201d<\/p>\n\n\n\n

Axel Dumas\u8fd8\u63d0\u5230\uff0c\u867d\u7136\u65e5\u5143\u8d2c\u503c\u5e26\u52a8\u4e86\u65e5\u672c\u7684\u65c5\u6e38\u6d88\u8d39\uff0c\u4f46\u4e2d\u56fd\u5ba2\u6237\u503e\u5411\u4e8e\u5728\u672c\u571f\u8d2d\u4e70\u7231\u9a6c\u4ed5\uff0c\u4ed6\u4eec\u5e76\u4e0d\u662f\u7231\u9a6c\u4ed5\u5728\u65e5\u672c\u5e02\u573a\u7684\u6d88\u8d39\u4e3b\u529b\u3002\u4e0d\u8fc7\uff0c\u4e2d\u56fd\u6e38\u5ba2\u662f\u7231\u9a6c\u4ed5\u6b27\u6d32\u5e02\u573a\uff08\u5305\u62ec\u6cd5\u56fd\uff09\u7684\u65c5\u6e38\u6d88\u8d39\u4e3b\u529b\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u4e0a\u56fe\uff1a\u7231\u9a6c\u4ed5\u5317\u4eacSKP \u5e97\u7ffb\u65b0\u540e<\/p>\n\n\n\n

\u6b64\u5916\uff0c\u4e24\u4f4d\u9ad8\u7ba1\u8fd8\u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\u91cd\u70b9\u8c08\u53ca\u4e86\u4e0b\u534a\u5e74\u8425\u9500\u652f\u51fa\u89c4\u5212\u3001\u65e5\u672c\u5e02\u573a\u3001\u4ee5\u53ca\u5b9a\u4ef7\u7b56\u7565\u7b49\u5927\u5bb6\u5173\u5fc3\u7684\u8bae\u9898\uff1a<\/p>\n\n\n\n

\u867d\u71362024\u5e74\u4e0b\u534a\u5e74\u4ecd\u5145\u6ee1\u4e0d\u786e\u5b9a\u6027\uff0c\u4f46\u7231\u9a6c\u4ed5\u5c06\u7ee7\u7eed\u5bf9\u6240\u6709\u90e8\u95e8\u8fdb\u884c\u6295\u8d44\uff0c\u5305\u62ec\u542f\u7528Riom \u76ae\u5177\u5de5\u574a\uff0c\u6269\u5efa\u7f8e\u56fd\u4e9a\u7279\u5170\u5927\u3001\u4e2d\u56fd\u6df1\u5733\u548c\u6cd5\u56fd\u91cc\u5c14\u7684\u95e8\u5e97\uff0c\u4ee5\u53ca\u5728\u65e9\u79cb\u8fd8\u5c06\u63a8\u51fa\u4e00\u6b3e\u5168\u65b0\u7684\u5973\u58eb\u9999\u6c34\u7b49\u30022024\u4e0a\u534a\u5e74\uff0c\u7231\u9a6c\u4ed5\u7684\u9999\u6e2f\u5229\u56ed\u95e8\u5e97\u5df2\u4e8e6\u6708\u5b8c\u6210\u6269\u5efa\u540e\u91cd\u65b0\u5f00\u4e1a\uff0c\u5317\u4eac SKP\u5e97\u4e5f\u57285\u6708\u7ffb\u4fee\u540e\u91cd\u65b0\u5f00\u4e1a\u3002<\/p>\n\n\n\n

Eric du Halgouet \u9884\u8ba12024\u5168\u5e74\u7231\u9a6c\u4ed5\u8d44\u672c\u652f\u51fa\u5c06\u7565\u9ad8\u4e8e10\u4ebf\u6b27\u5143\uff0c\u5176\u4e2d\u53bb\u5e74\u54c1\u724c\u8425\u9500\u652f\u51fa\u5c06\u8fbe6.5\u4ebf\u6b27\u5143\u30022024\u4e0b\u534a\u5e74\u54c1\u724c\u8425\u9500\u652f\u51fa\u8f83\u4e0a\u534a\u5e74\uff082.72\u4ebf\u6b27\u5143\uff09\u5c06\u589e\u52a0\uff0c\u4e00\u4e9b\u539f\u8ba1\u5212\u4e0a\u534a\u5e74\u5728\u5927\u4e2d\u534e\u533a\u5f00\u5c55\u7684\u8425\u9500\u6d3b\u52a8\u88ab\u63a8\u8fdf\u5230\u4e0b\u534a\u5e74\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u4e0a\u56fe\uff1a\u7231\u9a6c\u4ed56\u6708\u5f00\u4e1a\u7684\u4e1c\u4eac\u94f6\u5ea7\u7b2c\u4e8c\u5bb6\u5e97<\/p>\n\n\n\n

2024\u5e74\u4e0a\u534a\u5e74\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\uff0c\u7231\u9a6c\u4ed5\u65e5\u672c\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f22.4%\uff08\u5168\u7403\u5360\u6bd49.2%\uff09\uff0c\u662f\u5168\u7403\u589e\u901f\u7b2c\u4e8c\u5feb\u7684\u5e02\u573a\uff1b\u589e\u901f\u6700\u5feb\u7684\u662f\u4ee5\u4e2d\u4e1c\u4e3a\u9996\u7684\u201c\u5176\u4ed6\u5e02\u573a\u201d\uff0c\u540c\u6bd4\u589e\u901f\u8fbe105.3%\uff0c\u4f46\u5168\u7403\u5360\u6bd4\u6700\u4f4e\uff084.1%\uff09\u3002\u7ee72\u6708\u5728\u4e1c\u4eac\u94f6\u5ea7\u533a\u5f00\u8bbe\u4e86\u4e00\u5bb6\u65b0\u5e97\u4e4b\u540e\uff0c6\u6708\u7231\u9a6c\u4ed5\u53c8\u5728\u65e5\u672c\u5f00\u8bbe\u4e86\u65b0\u5e97\u3002<\/p>\n\n\n\n

Axel Dumas\u900f\u9732\uff0c\u65e5\u672c\u5e02\u573a\u7684\u4f18\u5f02\u8868\u73b0\u4e3b\u8981\u5f52\u529f\u4e8e\u672c\u571f\u5ba2\u6237\uff0c\u800c\u975e\u65c5\u6e38\u6d88\u8d39\u3002\u6b64\u5916\uff0c\u7231\u9a6c\u4ed5\u9884\u8ba12025\u5e74\u65e5\u5143\u4f1a\u5347\u503c\uff0c\u5c4a\u65f6\u65e5\u672c\u5e02\u573a\u6d88\u8d39\u8d8b\u52bf\u4e5f\u4f1a\u53d1\u751f\u53d8\u5316\u3002<\/p>\n\n\n\n

2024\u5e74\u521d\uff0c\u7231\u9a6c\u4ed5\u5728\u65e5\u672c\u5e02\u573a\u8fdb\u884c\u4e86\u63d0\u4ef7\uff0c\u63d0\u4ef7\u5e45\u5ea6\u4e3a\u4e24\u4f4d\u6570\u3002\u5f53\u88ab\u95ee\u53ca2025\u5e74\u7684\u5b9a\u4ef7\u65f6\uff0cAxel Dumas \u5f3a\u8c03\u96c6\u56e2\u672a\u6765\u5c06\u7ee7\u7eed\u575a\u6301\u4e00\u8d2f\u7684\u7b56\u7565\u3002\u4ed6\u8868\u793a\uff1a\u201c\u5f53\u5927\u5bb6\u90fd\u5728\u6da8\u4ef7\u65f6\uff0c\u6211\u4eec\u575a\u6301\u53ea\u56e0\u901a\u8d27\u81a8\u80c0\u63d0\u4ef7\u3002\u73b0\u5728\u770b\u6765\uff0c\u8fd9\u4f3c\u4e4e\u662f\u4e00\u4e2a\u66f4\u597d\u7684\u9009\u62e9\u3002\u7231\u9a6c\u4ed5\u63d0\u4ef7\u7684\u539f\u56e0\u53ea\u6709\u4e24\u79cd\uff0c\u4e00\u662f\u5168\u7403\u8303\u56f4\u5185\u901a\u8d27\u81a8\u80c0\u5bfc\u81f4\u7684\u5546\u54c1\u6210\u672c\uff08\u5305\u62ec\u6750\u6599\u6210\u672c\u548c\u4eba\u5de5\u5de5\u8d44\u4e0a\u6da8\uff09\u7684\u589e\u52a0\uff1b\u4e8c\u662f\u4e0d\u540c\u56fd\u5bb6\u5730\u533a\u7684\u6c47\u7387\u6ce2\u52a8\uff0c\u56e0\u4e3a\u96c6\u56e2\u6240\u6709\u751f\u4ea7\u90fd\u662f\u6309\u6b27\u5143\u8ba1\uff0c\u6c47\u7387\u6ce2\u52a8\u4e5f\u4f1a\u5bfc\u81f4\u4e00\u5b9a\u7a0b\u5ea6\u7684\u901a\u8d27\u81a8\u80c0\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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