{"id":188815,"date":"2024-08-12T20:15:27","date_gmt":"2024-08-12T12:15:27","guid":{"rendered":"http:\/\/www.htt.hk\/?p=188815"},"modified":"2024-08-12T20:15:27","modified_gmt":"2024-08-12T12:15:27","slug":"allbirds-%e4%b8%8a%e5%ad%a3%e5%ba%a6%e5%87%80%e9%94%80%e5%94%ae%e6%94%b6%e5%85%a5%e5%90%8c%e6%af%94%e4%b8%8b%e9%99%8d26-8%ef%bc%8c%e9%a2%84%e8%ae%a1%e6%98%8e%e5%b9%b4%e8%90%a5%e6%94%b6%e5%b0%86","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=188815","title":{"rendered":"Allbirds \u4e0a\u5b63\u5ea6\u51c0\u9500\u552e\u6536\u5165\u540c\u6bd4\u4e0b\u964d26.8%\uff0c\u9884\u8ba1\u660e\u5e74\u8425\u6536\u5c06\u6062\u590d\u589e\u957f"},"content":{"rendered":"\n

<\/p>\n\n\n\n

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Allbirds \u9996\u5e2d\u6267\u884c\u5b98 Joe Vernachio \u8868\u793a\uff1a\u201c\u7ecf\u8fc7 18 \u4e2a\u6708\u7684\u6218\u7565\u8f6c\u578b\u8ba1\u5212\u7684\u6709\u529b\u6267\u884c\uff0c\u6211\u4eec\u6b63\u5728\u8fdb\u5165\u65c5\u7a0b\u7684\u4e0b\u4e00\u9636\u6bb5\uff0c\u5e76\u4f18\u5148\u8003\u8651\u4e09\u4e2a\u4e3b\u8981\u91cd\u70b9\u9886\u57df\uff1a\u5236\u9020\u4f18\u8d28\u4ea7\u54c1\u3001\u8bb2\u8ff0\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u4ee5\u53ca\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5f15\u4eba\u5165\u80dc\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u201d<\/p>\n\n\n\n

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\"\"<\/a><\/figure>\n\n\n\n

\u8d22\u62a5\u53d1\u5e03\u540e\u7684\u7b2c\u4e8c\u5929\uff0c\u622a\u81f38\u67088\u65e5\u6536\u76d8\uff0cAllbirds\u516c\u53f8\u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u4e0a\u6da8\u8fd13%\uff0c\u5f53\u524d\u5e02\u503c\u7ea6\u4e3a9733.7\u4e07\u7f8e\u5143\u3002<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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\u5b8c\u6210\u4e86\u56fd\u9645\u4e1a\u52a1\u4ece\u76f4\u9500\u6a21\u5f0f\u5411\u5206\u9500\u5546\u6a21\u5f0f\u7684\u8f6c\u53d8\u3002\u81ea2023\u5e74\u7b2c\u4e09\u5b63\u5ea6\u4ee5\u6765\uff0c\u516c\u53f8\u5df2\u8f6c\u578b\u4e86\u4e94\u4e2a\u73b0\u6709\u5730\u533a\u5e76\u5f00\u8f9f\u4e86\u56db\u4e2a\u65b0\u5730\u533a\uff0c\u4f7f\u4e1a\u52a1\u5b9a\u4f4d\u4e8e\u5728\u56fd\u9645\u4e0a\u5b9e\u73b0\u76c8\u5229\u548c\u53ef\u6269\u5c55\u7684\u589e\u957f\u3002
\u5f00\u59cb\u8282\u7ea6\u5546\u54c1\u6210\u672c\u548c\u8fd0\u8425\u8d39\u7528\uff0c\u8fd9\u63a8\u52a8\u4e862024\u5e74\u6bdb\u5229\u7387\u548cSG&A\uff08\u9500\u552e\u3001\u4e00\u822c\u548c\u884c\u653f\uff09\u8d39\u7528\u7684\u6539\u5584\u3002
\u4e0e2022\u5e74\u76f8\u6bd4\uff0c2023\u5e74\u5e93\u5b58\u51cf\u5c11\u4e86\u4e00\u534a\u4ee5\u4e0a\uff0c\u63a8\u52a8\u4e86\u8425\u8fd0\u8d44\u91d1\u7684\u6539\u5584\u3002
\u4e0e2022\u5e74\u76f8\u6bd4\uff0c2023\u5e74\u5168\u5e74\u7684\u8425\u8fd0\u73b0\u91d1\u4f7f\u7528\u51cf\u5c11\u4e866000\u4e07\u7f8e\u5143\uff0c\u537366%\u3002
Allbirds \u76ee\u524d\u6b63\u5728\u4f18\u5148\u8003\u8651\u4e09\u4e2a\u4e3b\u8981\u91cd\u70b9\u9886\u57df\uff0c\u65e8\u5728\u57282025\u5e74\u6062\u590d\u8425\u6536\u589e\u957f\u5e76\u5efa\u7acb\u957f\u671f\u80a1\u4e1c\u4ef7\u503c\uff1a\u5236\u9020\u4f18\u8d28\u4ea7\u54c1\u3001\u8bb2\u8ff0\u5f15\u4eba\u5165\u80dc\u7684\u6545\u4e8b\u548c\u4e3a\u5ba2\u6237\u63d0\u4f9b\u5f15\u4eba\u5165\u80dc\u7684\u8d2d\u7269\u4f53\u9a8c\u3002
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\"\"<\/a><\/figure>\n\n\n\n

\u2014\u2014\u6309\u5e02\u573a\uff1a<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

\u57fa\u4e8e\u6b64\uff0cAllbirds\u516c\u5e03\u4e862024\u5168\u5e74\u4e1a\u7ee9\u5c55\u671b\uff1a<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

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