{"id":195670,"date":"2025-02-26T22:35:13","date_gmt":"2025-02-26T14:35:13","guid":{"rendered":"http:\/\/www.htt.hk\/?p=195670"},"modified":"2025-02-26T22:35:13","modified_gmt":"2025-02-26T14:35:13","slug":"fjallraven%e5%8c%97%e6%9e%81%e7%8b%90%e7%9a%84%e6%af%8d%e5%85%ac%e5%8f%b8%e7%ac%ac%e5%9b%9b%e5%ad%a3%e5%ba%a6%e5%87%80%e9%94%80%e5%94%ae1-746%e4%ba%bf%e6%ac%a7%e5%85%83%ef%bc%8c%e4%b8%ad%e5%9b%bd","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=195670","title":{"rendered":"Fj\u00e4llr\u00e4ven\u5317\u6781\u72d0\u7684\u6bcd\u516c\u53f8\u7b2c\u56db\u5b63\u5ea6\u51c0\u9500\u552e1.746\u4ebf\u6b27\u5143\uff0c\u4e2d\u56fd\u5408\u8d44\u4f01\u4e1a\u8868\u73b0\u6700\u4f73"},"content":{"rendered":"\n

Fj\u00e4llr\u00e4ven\u5317\u6781\u72d0\u54c1\u724c\u7684\u6bcd\u516c\u53f8\u3001\u745e\u5178\u6237\u5916\u96c6\u56e2\u00a0Fenix Outdoor\uff08\u98de\u8010\u65f6\uff09<\/strong>\u53d1\u5e03\u622a\u81f312\u670831\u65e5\u76842024\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u521d\u6b65\u8d22\u52a1\u6570\u636e\uff1a\u7531\u4e8e\u54c1\u724c\u548c\u5168\u7403\u9500\u552e\u4e1a\u52a1\u4e2d\u7684\u6279\u53d1\u4e1a\u52a1\u4e0b\u6ed1\uff0c\u51c0\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d3.1%\u81f31.746\u4ebf\u6b27\u5143<\/strong>\uff0c\u5982\u679c\u4e0d\u8003\u8651\u95e8\u5e97\u5173\u95ed\u7684\u5f71\u54cd\uff0c\u9500\u552e\u989d\u5728\u53ef\u6bd4\u57fa\u7840\u4e0a\u540c\u6bd4\u4e0b\u964d2.6%<\/strong>\u3002<\/p>\n\n\n\n

\u5c31\u6e20\u9053\u6765\u770b\uff0c\u7b2c\u56db\u5b63\u5ea6 DTC \u6e20\u9053\u9500\u552e\u603b\u989d\u4e3a1.325\u4ebf\u6b27\u5143\uff08\u53bb\u5e74\u540c\u671f1.375\u4ebf\u6b27\u5143\uff09<\/strong>\u3002\u5176\u4e2d\uff0c\u6570\u5b57DTC\u4e1a\u52a1\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u964d 9.2%\u81f34130\u4e07\u6b27\u5143<\/strong>\uff1b\u5b9e\u4f53\u5e97\u9500\u552e\u540c\u6bd4\u4e0b\u964d0.8%\u81f39130\u4e07\u6b27\u5143<\/strong>\u3002<\/p>\n\n\n\n

Fenix Outdoor \u8463\u4e8b\u4f1a\u4e3b\u5e2d Martin Nordin<\/strong> \u8868\u793a\uff1a\u201c\u672c\u5b63\u5ea6\u5f00\u5c40\u826f\u597d\uff0c\u4f46\u7531\u4e8e\u51ac\u5b63\u5929\u6c14\u63a8\u8fdf\uff0c\u4e1a\u7ee9\u5728\u521d\u671f\u6709\u6240\u653e\u7f13\uff0c\u968f\u540e\u5728\u672c\u5b63\u5ea6\u540e\u671f\u6709\u6240\u56de\u5347\u3002\u7531\u4e8e\u53bb\u5e74\u5e93\u5b58\u8f83\u5927\uff0c\u6211\u4eec\u5728\u91c7\u8d2d\u4e0a\u91c7\u53d6\u4e86\u66f4\u4e3a\u4fdd\u5b88\u7684\u7b56\u7565\uff0c\u5bfc\u81f4\u90e8\u5206\u51ac\u5b63\u5546\u54c1\u51fa\u73b0\u77ed\u7f3a\u3002\u4e4b\u540e\uff0c\u6211\u4eec\u672a\u80fd\u9884\u89c1\u52302024\u5e74\u7b2c\u4e00\u5b63\u5ea6\u51ac\u5b63\u5546\u54c1\u5e93\u5b58\u7684\u51cf\u5c11\uff0c\u8fd9\u4e3b\u8981\u662f\u7531\u4e8e\u5bd2\u51b7\u5929\u6c14\u4ee5\u53ca\u5317\u6b27\u5e02\u573a\u9ad8\u4e8e\u9884\u671f\u7684\u9700\u6c42\u589e\u957f<\/strong>\u3002\u201d<\/p>\n\n\n\n

\u201c\u4ece\u5168\u7403\u6765\u770b\uff0c\u6211\u4eec\u5728\u5317\u7f8e\u548c\u5357\u7f8e\u7684\u90e8\u5206\uff08\u6279\u53d1\uff09\u5ba2\u6237\u51fa\u73b0\u4e86\u4fe1\u8d37\u95ee\u9898\uff0c\u5bfc\u81f4\u6211\u4eec\u4e0d\u5f97\u4e0d\u63a8\u8fdf\u4ea4\u8d27\u3002\u53e6\u4e00\u4e2a\u5168\u7403\u6027\u8d8b\u52bf\u662f\uff0c\u6570\u5b57\u9500\u552e\u6e20\u9053\u6574\u4f53\u8868\u73b0\u4e0d\u53ca\u5b9e\u4f53\u5e97<\/strong>\uff0c\u800c\u5b9e\u4f53\u5e97\u7684\u53ef\u6bd4\u9500\u552e\u989d\u5b9e\u73b0\u4e86\u589e\u957f<\/strong>\u3002\u5728\u5317\u7f8e\u5e02\u573a\uff0c\u81ea\u8425\u54c1\u724c\u96f6\u552e\u4e1a\u52a1\u5728\u53ef\u6bd4\u9500\u552e\u989d\u65b9\u9762\u8868\u73b0\u826f\u597d\uff0c\u7f8e\u56fd\u5e02\u573a\u5173\u95ed\u4e86\u516d\u5bb6\u95e8\u5e97\u3002\u6b64\u5916\uff0c\u9500\u552e\u7684\u6539\u5584\u8fd8\u5f97\u76ca\u4e8e\u6211\u4eec\u5728\u7ebd\u7ea6\u65f6\u4ee3\u5e7f\u573a\u6295\u653e\u7684\u6570\u5b57\u5e7f\u544a\u724c\u5ba3\u4f20\u6d3b\u52a8<\/strong>\u3002\u201d<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u622a\u81f312\u670831\u65e5\uff0cFenix Outdoor 2024\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u5173\u952e\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u2014\u2014\u6309\u90e8\u95e8<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
    \n
  • Brands\uff08\u81ea\u6709\u54c1\u724c)\uff1a<\/strong>\u7f8e\u56fd\u5e02\u573a\u95e8\u5e97\u6bd4\u53bb\u5e74\u51cf\u5c11\u4e866\u5bb6<\/strong>\uff0c\u56e0\u6b64\u53ef\u6bd4\u9500\u552e\u989d\u57fa\u672c\u4e0e\u53bb\u5e74\u6301\u5e73\u3002\u6b64\u5916\uff0c\u56e0\u4fe1\u7528\u98ce\u9669\u63a8\u8fdf\u5357\u7f8e\u5e02\u573a\u7684\u4ea4\u4ed8<\/strong>\u4e5f\u5bf9\u9500\u552e\u4ea7\u751f\u4e86\u4e00\u5b9a\u5f71\u54cd\u3002<\/li>\n\n\n\n
  • Frilufts\uff08\u591a\u54c1\u724c\u96f6\u552e\uff09\uff1a<\/strong>\u672c\u5b63\u5ea6\u9500\u552e\u989d\u57fa\u672c\u6301\u5e73\uff0c\u4f46\u9664\u632a\u5a01\u4ee5\u5916\u7684\u5176\u4ed6\u5317\u6b27\u5e02\u573a\u9500\u552e\u989d\u6709\u6240\u4e0b\u964d\u3002\u6b64\u5916\uff0c\u6240\u6709\u5e02\u573a\u7684\u5b9e\u4f53\u5e97\u9500\u552e\u5747\u6709\u6240\u589e\u957f\uff0c\u800c\u6570\u5b57\u6e20\u9053\u9500\u552e\u4e0b\u964d<\/strong>\u3002\u5fb7\u56fd\u5e02\u573a\u4ecd\u5904\u4e8e\u4e8f\u635f\u72b6\u6001\uff0c\u4f46\u56e0\u8fd0\u8425\u6548\u7387\u6539\u5584\uff0c\u8fd0\u8425\u8868\u73b0\u6709\u6240\u63d0\u5347\u3002\u632a\u5a01\u5e02\u573a\u9500\u552e\u989d\u589e\u52a0\uff0c\u4f46\u4ecd\u672a\u5b9e\u73b0\u76c8\u5229\u3002\u82f1\u56fd\u5e02\u573a\u4ecd\u7136\u9762\u4e34\u9ad8\u5ea6\u4e0d\u7a33\u5b9a\u7684\u5e02\u573a\u73af\u5883\u3002<\/li>\n\n\n\n
  • Global Sales\uff08\u5168\u7403\u7ecf\u9500\uff09\uff1a<\/strong>\u5317\u7f8e\u4fe1\u7528\u98ce\u9669\u5bfc\u81f4\u7684\u8ba2\u5355\u63a8\u8fdf\u548c\u97e9\u56fd\u5e02\u573a\u7684\u4e00\u4e9b\u6311\u6218\u5bf9\u8425\u6536\u548c\u5229\u6da6\u4ea7\u751f\u4e86\u8d1f\u9762\u5f71\u54cd\u3002\u81ea\u6709\u54c1\u724c\u96f6\u552e\u9500\u552e\u989d\u4e0b\u964d\u4e5f\u5bf9\u7ecf\u8425\u4e1a\u7ee9\u4ea7\u751f\u4e86\u8d1f\u9762\u5f71\u54cd\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u4e2d\u56fd\u5408\u8d44\u4f01\u4e1a\uff08JV\uff09\u51e0\u4e4e\u5728\u6240\u6709\u5e02\u573a\u4e2d\u8868\u73b0\u6700\u4f73\uff0c\u672c\u5b63\u5ea6\u4e1a\u7ee9\u5341\u5206\u7a81\u51fa<\/strong>\u3002<\/li>\n<\/ul>\n\n\n\n

    \u2014\u2014\u6309\u5730\u533a<\/strong><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \u5173\u4e8e Fenix Outdoor\uff1a<\/strong><\/h5>\n\n\n\n

    \u521b\u5efa\u4e8e1960\u5e74\uff0cFenix Outdoor \u516c\u53f8\u6700\u521d\u4e1a\u52a1\u6700\u521d\u4e3b\u8981\u4ee5 Fj\u00e4llr\u00e4ven\uff08\u5317\u6781\u72d0\uff09<\/strong> \u4ea7\u54c1\u7684\u6279\u53d1\u9500\u552e\u4e3a\u57fa\u7840\u30022002\u5e74\uff0c\u516c\u53f8\u66f4\u540d\u4e3a Fenix Outdoor AB Publ\uff08\u98de\u8010\u65f6\u6237\u5916\u7528\u54c1\u6709\u9650\u516c\u53f8\uff09\uff1b2001\u5e74\uff0c\u516c\u53f8\u6536\u8d2d\u4e86\u6237\u5916\u96f6\u552e\u5546 Naturkompaniet AB<\/strong>\uff0c\u6b63\u5f0f\u6210\u7acb\u4e86\u516c\u53f8\u7684\u591a\u54c1\u724c\u96f6\u552e\u90e8\u95e8\uff08\u73b0\u201cFrilufts\u4e1a\u52a1\u90e8\u95e8\u201d\uff09\u3002\u76ee\u524d\uff0cTierra<\/strong>\u3001Hanwag<\/strong> \u548c Royal Robbins<\/strong> \u4e0e Fj\u00e4llr\u00e4ven<\/strong> \u5171\u540c\u6784\u6210\u4e86\u516c\u53f8\u7684\u81ea\u6709\u54c1\u724c\u90e8\u95e8\u30022011\u5e74\uff0c\u516c\u53f8\u901a\u8fc7\u6536\u8d2d Partioaitta OY<\/strong> \u8fdb\u4e00\u6b65\u6269\u5c55\u4e86\u96f6\u552e\u4e1a\u52a1\u3002<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    Fenix Outdoor\u54c1\u724c\u7ec4\u5408<\/p>\n\n\n\n

    \u76ee\u524d\uff0c\u96c6\u56e2\u65d7\u4e0b\u6709 Brands\u3001Frilufts \u4ee5\u53ca Global Sales \u4e09\u5927\u90e8\u95e8\uff1a<\/strong><\/p>\n\n\n\n

      \n
    • Brands \u81ea\u6709\u54c1\u724c\u90e8\u95e8<\/strong>\u901a\u8fc7\u65d7\u4e0b\u54c1\u724c\u00a0Fj\u00e4llr\u00e4ven\uff08\u5317\u6781\u72d0\uff09\u3001Tierra\u3001Hanwag \u548c Royal Robbins<\/strong>\u00a0\u7814\u53d1\u9002\u7528\u4e8e\u6237\u5916\u8fd0\u52a8\u548c\u4f11\u95f2\u6d3b\u52a8\u7684\u670d\u88c5\u53ca\u88c5\u5907\u3002\u5404\u54c1\u724c\u72ec\u7acb\u8fd0\u8425\u548c\u8425\u9500\uff0c\u4ee5\u786e\u4fdd\u5e76\u5f3a\u5316\u5176\u72ec\u7279\u7684\u54c1\u724c\u4f20\u7edf\u548c\u8eab\u4efd\u8ba4\u540c\u3002<\/li>\n\n\n\n
    • Frilufts \u591a\u54c1\u724c\u96f6\u552e\u90e8\u95e8<\/strong>\u5b9e\u5219\u662f\u96c6\u56e2\u65d7\u4e0b\u591a\u54c1\u724c\u96f6\u552e\u96c6\u56e2\u201cFrilufts Retail Europe\u201d<\/strong>\uff0c\u4e13\u6ce8\u4e8e\u6237\u5916\u6d3b\u52a8\u53ca\u65c5\u884c\u4ea7\u54c1\u7684\u9500\u552e\u3002Frilufts Retail \u5728\u4e0d\u540c\u56fd\u5bb6\u4ee5\u4e0d\u540c\u54c1\u724c\u540d\u79f0\u8fd0\u8425\uff1a\u5728\u745e\u5178\u548c\u632a\u5a01<\/strong>\u4e3a\u00a0Naturkompaniet<\/strong>\uff0c\u5728\u82ac\u5170<\/strong>\u4e3a\u00a0Partioaitta<\/strong>\uff0c\u5728\u5fb7\u56fd<\/strong>\u4e3a\u00a0Globetrotter<\/strong>\uff0c\u5728\u4e39\u9ea6<\/strong>\u4e3a\u00a0Friluftsland<\/strong>\uff0c\u5728\u82f1\u56fd<\/strong>\u4e3a\u00a0Trekitt<\/strong>\u3002<\/li>\n\n\n\n
    • Global Sales \u5168\u7403\u7ecf\u9500\u90e8\u95e8<\/strong>\u7531\u591a\u4e2a\u5e02\u573a\u7684\u672c\u5730\u00a0B2B\uff08\u4f01\u4e1a\u5bf9\u4f01\u4e1a\uff09<\/strong>\u00a0\u9500\u552e\u56e2\u961f\u7ec4\u6210\uff0c\u8fd9\u4e9b\u56e2\u961f\u8d1f\u8d23\u5728\u5404\u81ea\u5e02\u573a\u5206\u9500\u90e8\u5206\u6216\u5168\u90e8\u54c1\u724c\u3002\u5168\u7403\u9500\u552e\u4e1a\u52a1\u8986\u76d6\u6b27\u6d32\u3001\u7f8e\u6d32\u548c\u4e9a\u6d32<\/strong>\u591a\u4e2a\u5e02\u573a\u3002<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      Fj\u00e4llr\u00e4ven\u5317\u6781\u72d0\u54c1\u724c\u7684\u6bcd\u516c\u53f8\u3001\u745e\u5178\u6237\u5916\u96c6\u56e2\u00a0Fenix Outdoor\uff08\u98de\u8010\u65f6\uff09\u53d1\u5e03\u622a\u81f312\u670831\u65e5 […]<\/p>\n","protected":false},"author":3,"featured_media":195671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-195670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/195670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=195670"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/195670\/revisions"}],"predecessor-version":[{"id":195672,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/195670\/revisions\/195672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/195671"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=195670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=195670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=195670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}