{"id":198020,"date":"2025-05-09T21:08:52","date_gmt":"2025-05-09T13:08:52","guid":{"rendered":"http:\/\/www.htt.hk\/?p=198020"},"modified":"2025-05-09T21:08:52","modified_gmt":"2025-05-09T13:08:52","slug":"lee-%e5%92%8c-wrangler-%e7%9a%84%e6%af%8d%e5%85%ac%e5%8f%b8-kontoor-%e5%8f%91%e5%b8%83%e5%ad%a3%e5%ba%a6%e8%b4%a2%e6%8a%a5%ef%bc%8c%e8%af%a6%e8%a7%a3-helly-hansen-%e7%9a%84%e6%9c%aa%e6%9d%a5%e5%89%8d","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=198020","title":{"rendered":"Lee \u548c Wrangler \u7684\u6bcd\u516c\u53f8 Kontoor \u53d1\u5e03\u5b63\u5ea6\u8d22\u62a5\uff0c\u8be6\u89e3 Helly Hansen \u7684\u672a\u6765\u524d\u666f"},"content":{"rendered":"\n

Lee<\/strong>\u00a0\u548c\u00a0Wrangler<\/strong>\u00a0\u7b49\u725b\u4ed4\u54c1\u724c\u7684\u6bcd\u516c\u53f8\u3001\u5168\u7403\u751f\u6d3b\u65b9\u5f0f\u670d\u9970\u96c6\u56e2\u00a0\u00a0Kontoor Brands, Inc.<\/strong>\uff08\u7ebd\u4ea4\u6240\u4ee3\u7801\uff1aKTB\uff09\u516c\u5e03\u622a\u81f33\u670829\u65e5\u76842025\u8d22\u5e74\u4e00\u5b63\u5ea6<\/strong>\u4e1a\u7ee9\uff1a\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed11%\u81f36.23\u4ebf\u7f8e\u5143\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u540c\u6bd4\u6301\u5e73<\/strong>\u3002\u5168\u7403 DTC \u4e1a\u52a1\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f5%\uff0c\u4f46\u88ab\u5168\u7403\u6279\u53d1\u4e1a\u52a1\u4e0b\u964d2%\u6240\u90e8\u5206\u51b2\u62b5\u3002<\/p>\n\n\n\n

\u7ecf\u8425\u5229\u6da6\u4e3a7300\u4e07\u7f8e\u5143\u3002\u8c03\u6574\u540e\u7684\u7ecf\u8425\u5229\u6da6\u540c\u6bd4\u589e\u957f4%\u81f39600\u4e07\u7f8e\u5143\uff0c\u8c03\u6574\u540e\u7ecf\u8425\u5229\u6da6\u7387\u4e3a 15.4%\uff0c\u4e0e\u53bb\u5e74\u540c\u671f\u76f8\u6bd4\u589e\u957f70\u4e2a\u57fa\u70b9\u3002<\/p>\n\n\n\n

\u6bdb\u5229\u7387\u589e\u957f230\u4e2a\u57fa\u70b9\u8fbe\u523047.5%\uff0c\u8c03\u6574\u540e\u7684\u6bdb\u5229\u7387\u589e\u957f200\u4e2a\u57fa\u70b9\u81f347.7%\u3002\u8c03\u6574\u540e\u7684\u6bdb\u5229\u7387\u589e\u957f\u4e3b\u8981\u5f97\u76ca\u4e8e\u8f83\u4f4e\u7684\u4ea7\u54c1\u6210\u672c\u3001\u201cJeanius \u9879\u76ee\u201d\u3001\u4f9b\u5e94\u94fe\u6548\u7387\u3001DTC \u53ca\u4ea7\u54c1\u7ec4\u5408\u6240\u5e26\u6765\u7684\u6548\u76ca\u3002<\/p>\n\n\n\n

\u6bcf\u80a1\u6536\u76ca\u4e3a0.76\u7f8e\u5143\u3002\u8c03\u6574\u540e\u6bcf\u80a1\u6536\u76ca\u4e3a1.2\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f3%\u3002<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u622a\u81f35\u67087\u65e5\u6536\u76d8\uff0cKontoor \u7684\u80a1\u4ef7\u8f83\u4e0a\u4e00\u4ea4\u6613\u65e5\u589e\u957f4.36%\u81f367.44\u7f8e\u5143\/\u80a1\uff0c\u6700\u65b0\u5e02\u503c\u4e3a37.47\u4ebf\u7f8e\u5143\uff0c\u8fc7\u53bb12\u4e2a\u6708\u80a1\u4ef7\u7d2f\u8ba1\u4e0b\u6ed10.43%\u3002<\/strong><\/p>\n\n\n\n

\u96c6\u56e2\u603b\u88c1\u3001\u9996\u5e2d\u6267\u884c\u5b98\u517c\u8463\u4e8b\u4f1a\u4e3b\u5e2d Scott Baxter<\/strong> \u8868\u793a\uff1a\u201c\u4e00\u5b63\u5ea6\u7684\u5f3a\u52b2\u4e1a\u7ee9\u8868\u660e\uff0c\u7075\u6d3b\u7684\u8fd0\u8425\u80fd\u529b\u662f\u6211\u4eec\u4e1a\u52a1\u7684\u57fa\u77f3\u3002\u6211\u4eec\u6301\u7eed\u5f3a\u5316\u54c1\u724c\uff0c\u63a8\u52a8\u5e02\u573a\u4efd\u989d\u589e\u957f\uff0c\u63d0\u9ad8\u5728\u5404\u54c1\u7c7b\u548c\u5206\u9500\u6e20\u9053\u7684\u5b58\u5728\u611f\u3002\u6211\u4eec\u7684\u6bdb\u5229\u7387\u4f18\u52bf\u63a8\u52a8\u4e86\u57fa\u672c\u76c8\u5229\u7684\u5f3a\u52b2\u589e\u957f\u3001\u73b0\u91d1\u751f\u6210\u548c\u8d44\u672c\u56de\u62a5\u7387\u7684\u8fdb\u4e00\u6b65\u63d0\u9ad8\u3002<\/p>\n\n\n\n

\u5728\u8fc7\u53bb\u4e94\u5e74\u4e2d\uff0c\u6211\u4eec\u7ecf\u5386\u4e86\u5de8\u5927\u7684\u6df7\u4e71\uff0c\u4e5f\u5efa\u7acb\u4e86\u4e00\u4e2a\u690d\u6839\u4e8e\u5f39\u6027\u7684\u7ec4\u7ec7\u548c\u8fd0\u8425\u6a21\u5f0f\u3002Jeanius \u9879\u76ee\u6b63\u5728\u8fdb\u884c\u4e2d\uff0c\u672c\u6708\u665a\u4e9b\u65f6\u5019\uff0c\u6211\u4eec\u5c06\u6b22\u8fce Helly Hansen \u52a0\u5165 Kontoor \u5927\u5bb6\u5ead\uff0c\u8fdb\u4e00\u6b65\u589e\u5f3a\u4e3a\u80a1\u4e1c\u521b\u9020\u957f\u671f\u4ef7\u503c\u7684\u80fd\u529b\u3002\u611f\u8c22\u6211\u4eec\u5168\u7403\u5404\u5730\u7684\u540c\u4e8b\uff0c\u5728\u65e5\u76ca\u591a\u53d8\u7684\u73af\u5883\u4e2d\u7ee7\u7eed\u575a\u6301\u4e0d\u61c8\u5730\u8d2f\u5f7b\u5176\u5f3a\u5927\u7684\u6267\u884c\u529b\u3002\u201d<\/p>\n\n\n\n

\u6309\u5e02\u573a\u770b\uff1a<\/strong><\/p>\n\n\n\n

\u7f8e\u56fd\u4e1a\u52a1\u9500\u552e\u989d\u4e3a4.93\u4ebf\u7f8e\u5143\uff0c\u4e0e\u53bb\u5e74\u540c\u671f\u6301\u5e73\u3002\u6279\u53d1\u4e1a\u52a1\u6536\u5165\u4e0b\u964d1%\u3002\u5728\u6570\u5b57\u4e1a\u52a1\u589e\u957f 17% \u7684\u5e26\u52a8\u4e0b\uff0cDTC \u4e1a\u52a1\u589e\u957f 11%\uff0c\u4f46\u90e8\u5206\u88ab\u5b9e\u4f53\u96f6\u552e\u4e1a\u52a1\u4e0b\u964d4%\u6240\u51b2\u62b5\u3002<\/p>\n\n\n\n

\u56fd\u9645\u4e1a\u52a1\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed1 7%\u81f31.3\u4ebf\u7f8e\u5143\uff0c\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u4e0b\u964d 3%\u3002\u6279\u53d1\u4e1a\u52a1\u4e0b\u964d 8%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1 -4%\uff09\uff0cDTC \u4e1a\u52a1\u4e0b\u964d 2%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1 +1%\uff09\u3002\u6b27\u6d32\u4e1a\u52a1\u4e0b\u964d 4%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1 -2%\uff09\uff0c\u4e3b\u8981\u5f52\u56e0\u4e8e DTC \u4e1a\u52a1\u4e0b\u964d 3% \u4ee5\u53ca\u6279\u53d1\u4e1a\u52a1\u4e0b\u964d4%\u3002\u4e9a\u6d32\u4e1a\u52a1\u4e0b\u964d3%\uff0c\u53d7 DTC \u4e1a\u52a1\u4e0b\u964d 1% \u548c\u6279\u53d1\u4e1a\u52a1\u4e0b\u964d5%\u7684\u7efc\u5408\u5f71\u54cd\u3002\u4e0d\u5305\u62ec\u7f8e\u56fd\u5728\u5185\u7684\u7f8e\u6d32\u5730\u533a\u4e0b\u6ed118%\u3002<\/p>\n\n\n\n

\u6309\u54c1\u724c\u770b\uff1a<\/strong><\/p>\n\n\n\n

Wrangler \u54c1\u724c\u5168\u7403\u9500\u552e\u989d\u4e3a4.2\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f3%<\/strong>\u3002<\/strong>\u53d7\u76ca\u4e8e DTC\uff08+14%\uff09\u53ca\u6279\u53d1\u4e1a\u52a1\uff08+2%\uff09\u7684\u589e\u957f\uff0c\u7f8e\u56fd\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f3%\uff1b\u56fd\u9645\u4e1a\u52a1\u9500\u552e\u989d\u6301\u5e73\uff0c\u5176\u4e2d DTC \u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed112%\uff0c\u6279\u53d1\u4e1a\u52a1\u589e\u957f2%\u3002<\/p>\n\n\n\n

Lee \u54c1\u724c\u5168\u7403\u9500\u552e\u989d\u4e3a2\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u6ed19%<\/strong>\u3002\u7f8e\u56fd\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed18%\uff0c\u56fd\u9645\u5e02\u573a\u9500\u552e\u989d\u540c\u6bd4\u4e0b\u6ed111%\uff0c\u6240\u6709\u5e02\u573a\u7684\u6570\u5b57\u4e1a\u52a1\u5747\u6709\u6240\u589e\u957f\uff0c\u4f46\u88ab\u6279\u53d1\u548c\u5b9e\u4f53\u96f6\u552e\u4e1a\u52a1\u7684\u4e0b\u6ed1\u62d6\u7d2f\u3002<\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>\n\n\n

\u4e0e\u6b64\u540c\u65f6\uff0cKontoor \u8868\u793a\uff0c\u5df2\u83b7\u5f97\u6536\u8d2d\u632a\u5a01\u6237\u5916\u54c1\u724c\u516c\u53f8\u00a0Helly Hansen\u00a0<\/strong>\u6240\u6709\u5fc5\u8981\u7684\u76d1\u7ba1\u6279\u51c6\uff0c\u9884\u8ba1\u4ea4\u6613\u5c06\u4e8e5\u6708\u5e95\u5b8c\u6210\uff0c\u4f46\u4ecd\u9700\u6ee1\u8db3\u60ef\u4f8b\u6210\u4ea4\u6761\u4ef6\u3002<\/p>\n\n\n\n

Kontoor \u9884\u8ba1\uff0c(\u4ece\u5b8c\u6210\u6536\u8d2d\u4e4b\u65e5\u8d77\u7b97\uff09Helly Hansen \u5c06\u4e3a\u96c6\u56e22025\u5e74\u8425\u6536\u8d21\u732e\u7ea64.25\u4ebf\u7f8e\u5143\uff0c\u4e3a\u8c03\u6574\u540e\u7ecf\u8425\u5229\u6da6\u8d21\u732e\u7ea6 3700\u4e07\u7f8e\u5143<\/strong>\uff0c\u8c03\u6574\u540e\u6bcf\u80a1\u6536\u76ca\u8d21\u732e\u7ea60.20\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u76ee\u524d\uff0cKontoor \u5df2\u5efa\u7acb\u201c\u4ef7\u503c\u521b\u9020\u6846\u67b6<\/strong>\u201d\uff0c\u4ee5\u652f\u6301\u5bf9 Helly Hansen \u7684\u6536\u8d2d\uff0c\u52a0\u901f\u5176\u589e\u957f\u5e76\u8fdb\u4e00\u6b65\u63d0\u9ad8\u54c1\u724c\u7684\u7ecf\u8425\u5229\u6da6\u3002<\/p>\n\n\n\n

Scott Baxter \u5728\u5206\u6790\u5e08\u7535\u8bdd\u4f1a\u8bae\u4e2d\u6307\u51fa\uff0cHelly Hansen \u5728\u7f8e\u56fd\u5e02\u573a\u7684\u589e\u957f\u6f5c\u529b\u5c1a\u672a\u5b8c\u5168\u5f00\u53d1<\/strong>\uff0c\u56e0\u4e3a\u7f8e\u56fd\u5e02\u573a\u53ea\u5360\u54c1\u724c\u5168\u7403\u9500\u552e\u989d\u7684\u56db\u5206\u4e4b\u4e00\u3002\u201c\u867d\u7136\u7f8e\u56fd\u662f\u589e\u957f\u6700\u5feb\u7684\u5e02\u573a\uff0c\u4f46\u4e0e\u540c\u884c\u76f8\u6bd4\uff0cHelly Hansen \u5728\u7f8e\u56fd\u5e02\u573a\u7684\u6e17\u900f\u7387\u4ecd\u4e25\u91cd\u4e0d\u8db3\u3002\u201d<\/p>\n\n\n\n

\u4eca\u540e\uff0c\u96c6\u56e2\u65e8\u5728\u901a\u8fc7\u7ed3\u5408\u6279\u53d1\u548c\u96f6\u552e\u6269\u5f20\u3001\u5f3a\u52b2\u7684\u6570\u5b57\u589e\u957f\u548c\u5bf9\u521b\u9020\u9700\u6c42\u7684\u6295\u8d44\uff0c\u63a8\u52a8\u54c1\u724c\u5728\u7f8e\u56fd\u5e02\u573a\u5b9e\u73b0\u4e24\u4f4d\u6570\u589e\u957f<\/p>\n\n\n\n

\u6b64\u5916\uff0cScott Baxter \u8ba4\u4e3a Helly Hansen \u5728 DTC\u3001\u4e2d\u56fd\u5e02\u573a\u3001\u5168\u7403\u5de5\u4f5c\u670d\u548c\u54c1\u7c7b\u6269\u5f20\u65b9\u9762\u6709\u7740\u201c\u91cd\u5927\u673a\u9047\u201d\u3002<\/strong><\/p>\n\n\n\n

\u9996\u5e2d\u8d22\u52a1\u5b98 Joe Alkire \u5219\u6307\u51fa\uff0c\u968f\u7740 Helly Hansen \u4e0e Kontoor \u7684\u4f9b\u5e94\u94fe\u5efa\u7acb\u8054\u7cfb\u5e76\u53d6\u5f97\u89c4\u6a21\u6548\u76ca\uff0cHelly Hansen \u7684\u8fd0\u8d39\u652f\u51fa\u9884\u8ba1\u80fd\u51cf\u5c1110%\uff5e20%<\/strong>\u3002<\/p>\n\n\n\n

Kontoor \u63d0\u9ad8\u4e862025\u8d22\u5e74\u9884\u671f\uff08\u5305\u62ec Helly Hansen \u5728\u5185\uff09\uff1a<\/strong><\/p>\n\n\n\n

    \n
  • \u9500\u552e\u989d\u4ecb\u4e8e 30.6\uff5e30.9\u4ebf\u7f8e\u5143\uff0c\u4e0e\u4e0a\u4e00\u8d22\u5e74\u76f8\u6bd4\u589e\u957f 17%\uff5e19%\uff1b<\/li>\n\n\n\n
  • \u8c03\u6574\u540e\u6bdb\u5229\u7387\u4ecb\u4e8e 45.9%\uff5e46.1%\uff0c\u8f83\u4e0a\u4e00\u8d22\u5e74\u76f8\u6bd4\u589e\u957f 80\uff5e100\u4e2a\u57fa\u70b9\uff1b<\/li>\n\n\n\n
  • \u8c03\u6574\u540e\u8425\u4e1a\u5229\u6da6\u4ecb\u4e8e 4.37\uff5e4.45\u4ebf\u7f8e\u5143\uff0c\u4e0e\u4e0a\u4e00\u8d22\u5e74\u76f8\u6bd4\u589e\u957f 15%\uff5e17%\uff1b<\/li>\n\n\n\n
  • \u8c03\u6574\u540e\u6bcf\u80a1\u6536\u76ca\u4ecb\u4e8e 5.4\uff5e5.5\u7f8e\u5143\uff0c\u4e0e\u4e0a\u4e00\u8d22\u5e74\u540c\u671f\u76f8\u6bd4\u589e\u957f 10%\uff5e12%\u3002<\/li>\n<\/ul>\n\n\n\n

    <\/p>\n","protected":false},"excerpt":{"rendered":"

    Lee\u00a0\u548c\u00a0Wrangler\u00a0\u7b49\u725b\u4ed4\u54c1\u724c\u7684\u6bcd\u516c\u53f8\u3001\u5168\u7403\u751f\u6d3b\u65b9\u5f0f\u670d\u9970\u96c6\u56e2\u00a0\u00a0Kontoor Brands, In […]<\/p>\n","protected":false},"author":3,"featured_media":198021,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-198020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/198020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=198020"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/198020\/revisions"}],"predecessor-version":[{"id":198022,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/198020\/revisions\/198022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/198021"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=198020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=198020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=198020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}