{"id":203891,"date":"2025-11-26T12:45:02","date_gmt":"2025-11-26T04:45:02","guid":{"rendered":"http:\/\/www.htt.hk\/?p=203891"},"modified":"2025-11-26T12:45:02","modified_gmt":"2025-11-26T04:45:02","slug":"%e9%98%bf%e8%bf%aa%e8%be%be%e6%96%afceo%e8%af%a6%e8%a7%a3%ef%bc%9a%e5%a6%82%e4%bd%95%e5%9c%a8%e4%b8%ad%e5%9b%bd%e6%8e%a8%e8%a1%8c%e5%bd%bb%e5%ba%95%e7%9a%84%e6%9c%ac%e5%9c%9f%e5%8c%96","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=203891","title":{"rendered":"\u963f\u8fea\u8fbe\u65afCEO\u8be6\u89e3\uff1a\u5982\u4f55\u5728\u4e2d\u56fd\u63a8\u884c\u201c\u5f7b\u5e95\u7684\u672c\u571f\u5316\u653e\u6743\u201d\u5e76\u653b\u5165\u201c\u4e0b\u6c89\u5e02\u573a\u201d"},"content":{"rendered":"\n<p 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class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2023\/12\/adidas113.png?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u5f53\u88ab\u5206\u6790\u5e08\u8ffd\u95ee\u201c\u662f\u4ec0\u4e48\u63a8\u52a8\u4e86\u4e2d\u56fd\u5e02\u573a\u7684\u8868\u73b0\uff1f\u662f\u4ea7\u54c1\u8fd8\u662f\u5206\u9500\uff1f\u201d\u65f6\uff0cBj\u00f8rn Gulden \u63ed\u793a\u4e86 \u963f\u8fea\u8fbe\u65af\u5728\u4e2d\u56fd\u6210\u529f\u7684\u6838\u5fc3\u79d8\u8bc0\u2014\u2014<strong>\u5f7b\u5e95\u7684\u672c\u571f\u5316\u653e\u6743<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bj\u00f8rn Gulden \u8be6\u7ec6\u9610\u8ff0\u4e86\u8fd9\u4e00\u6218\u7565\u8f6c\u578b\u7684\u903b\u8f91\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u6211\u4eec\u5728\u4e2d\u56fd\u7684\u6218\u7565\uff0c\u5f53\u7136\u662f\u65e2\u8981\u4e0e\u6210\u529f\u7684\u672c\u571f\u54c1\u724c\u7ade\u4e89\uff0c\u4e5f\u8981\u4e0e\u897f\u65b9\u54c1\u724c\u7ade\u4e89\u3002\u6211\u4eec\u5f88\u5feb\u5c31\u610f\u8bc6\u5230\uff0c\u8981\u505a\u5230\u8fd9\u4e00\u70b9\uff0c\u4f60\u9700\u8981\u6709\u66f4\u591a\u7684\u672c\u571f\u4e3e\u63aa\uff0c\u5e76\u5229\u7528\u5728\u8fd9\u4e2a\u5e02\u573a\u62e5\u6709\u5de5\u5382\u7684\u4f18\u52bf\uff0c\u8fd9\u6837\u4f60\u624d\u80fd\u66f4\u5feb\u5730\u5c06\u4ea7\u54c1\u63a8\u5411\u5e02\u573a\uff0c\u5e76\u4e14\u5b9e\u9645\u4e0a\u53ef\u4ee5\u7528\u66f4\u5c11\u7684\u5e93\u5b58\u6765\u8fd0\u4f5c\u3002\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u56e0\u6b64\uff0c\u6211\u4eec\u5efa\u7acb\u4e86\u4e0a\u6d77\u521b\u4f5c\u4e2d\u5fc3\u3002\u6211\u4eec\u7ec4\u5efa\u4e86\u4e00\u652f\u4e2d\u56fd\u7ba1\u7406\u56e2\u961f\uff0c\u4ed6\u4eec\u8fc7\u53bb\u66fe\u5728\u963f\u8fea\u8fbe\u65af\u5de5\u4f5c\u8fc7\uff0c\u540e\u6765\u53bb\u5176\u4ed6\u54c1\u724c\u5de5\u4f5c\u8fc7\uff0c\u5b66\u4e60\u4e86\u672c\u571f\u54c1\u724c\u7684\u64cd\u4f5c\u65b9\u5f0f\uff0c\u7136\u540e\u53c8\u56de\u5230\u4e86\u6211\u4eec\u8fd9\u91cc\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8fd9\u4e00\u6218\u7565\u7684\u76f4\u63a5\u7ed3\u679c\u662f\u4ea7\u54c1\u6784\u6210\u7684\u6839\u672c\u6027\u6539\u53d8\u3002<strong>\u963f\u8fea\u8fbe\u65af\u4e0d\u518d\u8bd5\u56fe\u5c06\u6b27\u7f8e\u7545\u9500\u7684\u4ea7\u54c1\u7b80\u5355\u5730\u201c\u642c\u8fd0\u201d\u5230\u4e2d\u56fd\uff0c\u800c\u662f\u8ba9\u4e2d\u56fd\u56e2\u961f\u4e3a\u4e2d\u56fd\u6d88\u8d39\u8005\u8bbe\u8ba1<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bj\u00f8rn Gulden \u900f\u9732\u4e86\u5f53\u524d\u7684\u672c\u571f\u5316\u6bd4\u4f8b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>\u6211\u4eec\uff08\u5728\u4e2d\u56fd\uff09\u9500\u552e\u7684\u4ea7\u54c1\u4e2d\uff0c\u7279\u522b\u662f\u5728\u670d\u88c5\u65b9\u9762\uff0c\u6709 50% \u5230 60% \u662f\u5728\u4e2d\u56fd\u8bbe\u8ba1\u548c\u5f00\u53d1\u7684\u3002<\/strong>\u6240\u4ee5\uff0c\u5b83\u4eec\u5e76\u4e0d\u662f\u4f60\u5728\u4e3a\u7f8e\u56fd\u6216\u6b27\u6d32\u8bbe\u8ba1\u548c\u5f00\u53d1\u7684\u90a3\u79cd\u4ea7\u54c1\u3002<strong>\u5728\u978b\u7c7b\u65b9\u9762\uff0c\u5927\u591a\u6570\u578b\u53f7\u662f\u6e90\u81ea\u5168\u7403\u7cfb\u5217\u7684\u4ea7\u54c1\u7ebf\uff0c\u4f46\u5728\u6750\u6599\u65b9\u9762\u53ef\u80fd\u4f1a\u8fdb\u884c\u5fae\u8c03<\/strong>\u3002\u6b64\u5916\uff0c\u8fd8\u6709\u67d0\u4e9b\u7279\u5b9a\u7684\u4ea7\u54c1\u9886\u57df\u662f\u4e13\u4e3a\u4e2d\u56fd\u6253\u9020\u7684\uff0c\u65e0\u8bba\u662f\u5728\u751f\u6d3b\u65b9\u5f0f\u9886\u57df\uff0c\u751a\u81f3\u5728 Originals \u7cfb\u5217\u4e2d\uff0c\u7279\u522b\u662f\u5728\u8fd0\u52a8\u8868\u73b0\uff08Performance\uff09\u9886\u57df\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u8c08\u53ca\u5168\u7403\u4f9b\u5e94\u94fe\u548c\u91c7\u8d2d\u7b56\u7565\u65f6\uff0cBj\u00f8rn Gulden 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class=\"wp-block-paragraph\">\u201c\u5f53\u6d89\u53ca\u5230\u4ea7\u54c1\u5f00\u53d1\u65f6\uff0c\u6211\u8ba4\u4e3a\u8fd9\u5f20\u5e7b\u706f\u7247\u5bf9\u4f60\u4eec\u4e5f\u5f88\u91cd\u8981\uff0c\u56e0\u4e3a\u6211\u4eec\u73b0\u5728\u5728\u6240\u6709\u8fd9\u4e9b\u4e2d\u5fc3\u90fd\u5728\u5f00\u53d1\u4ea7\u54c1\u3002\u8fd9\u4e9b\u4e2d\u5fc3\u9664\u4e86\u627f\u62c5\u4e00\u90e8\u5206\u5168\u7403\u6027\u7684\u5f00\u53d1\u4efb\u52a1\uff08\u6bd4\u5982\u6d1b\u6749\u77f6\u8d1f\u8d23\u7bee\u7403\u548c\u7f8e\u56fd\u8fd0\u52a8\uff09\u4e4b\u5916\uff0c<strong>\u5f53\u7136\u4e5f\u6709\u66f4\u7cbe\u51c6\u7684\u76ee\u6807\uff0c\u5373\u4e3a\u5f53\u5730\u6d88\u8d39\u8005\u63d0\u4f9b\u4ed6\u4eec\u6240\u9700\u7684\u4ea7\u54c1<\/strong>\uff0c\u8fd9\u9002\u7528\u4e8e\u6240\u6709\u8fd9\u4e9b\u4e2d\u5fc3\uff0c\u4f60\u4eec\u53ef\u4ee5\u770b\u5230\u73b0\u5728\u6211\u4eec\u5728\u4e9a\u6d32\u6709 5 \u4e2a\u8fd9\u6837\u672c\u571f\u5316\u5f00\u53d1\u4e2d\u5fc3\u3002\u7ed3\u5408\u5728\u4e2d\u56fd\u6216\u5370\u5ea6\u7684\u672c\u5730\u7684\u751f\u4ea7\u80fd\u529b\uff0c\u8fd9\u79cd\u9762\u5411\u5f53\u5730\u5e02\u573a\u7684\u4e0a\u5e02\u901f\u5ea6\uff08speed to market\uff09\uff0c\u5f53\u7136\u8981\u6bd4\u9762\u5411\u6b27\u6d32\u548c\u7f8e\u56fd\u5feb\u5f97\u591a\uff0c\u56e0\u4e3a\u5728\u6b27\u7f8e\u4f60\u7684\u751f\u4ea7\u5f88\u5c11\uff0c\u800c\u4e14\u5b9e\u9645\u4e0a\u5f88\u96be\u627e\u5230\u80fd\u591f\u4e3a\u4f60\u5236\u9020\u978b\u7c7b\u7684\u4f9b\u5e94\u94fe\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9664\u4e86\u4ea7\u54c1\u8bbe\u8ba1\u7684\u672c\u571f\u5316\uff0c\u963f\u8fea\u8fbe\u65af\u5728\u6e20\u9053\u4e0b\u6c89\u548c\u4ef7\u683c\u7b56\u7565\u4e0a\u4e5f\u505a\u51fa\u4e86\u8c03\u6574\uff0cBj\u00f8rn Gulden \u89e3\u91ca\u4e86\u516c\u53f8<strong>\u5982\u4f55\u901a\u8fc7\u7279\u5b9a\u4ea7\u54c1\u7ebf\u5207\u516580-100\u6b27\u5143\u4ef7\u683c\u5e26\uff0c\u4ee5\u53ca\u5728\u4e09\u81f3\u4e94\u7ebf\u57ce\u5e02\u7684\u5e97\u94fa\u5e03\u5c40\u7b56\u7565<\/strong>\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c<strong>\u6211\u4eec\u770b\u5230\u672c\u571f\u54c1\u724c\u5728 80 \u6b27\u5143\u5230 100 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