{"id":207083,"date":"2026-03-12T21:59:44","date_gmt":"2026-03-12T13:59:44","guid":{"rendered":"http:\/\/www.htt.hk\/?p=207083"},"modified":"2026-03-12T21:59:44","modified_gmt":"2026-03-12T13:59:44","slug":"%e9%98%bf%e8%bf%aa%e8%be%be%e6%96%afceo%e8%b0%88%e4%b8%ad%e5%9b%bd%e5%b8%82%e5%9c%ba%ef%bc%9a%e6%9c%ac%e5%9c%9f%e5%9b%a2%e9%98%9f%e7%9a%84%e5%88%a4%e6%96%ad%e8%bf%9c%e8%83%9c%e4%ba%8e%e5%be%b7","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=207083","title":{"rendered":"\u963f\u8fea\u8fbe\u65afCEO\u8c08\u4e2d\u56fd\u5e02\u573a\uff1a\u672c\u571f\u56e2\u961f\u7684\u5224\u65ad\u8fdc\u80dc\u4e8e\u5fb7\u56fd\u603b\u90e8\uff01"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u5728\u521a\u521a\u53d1\u5e03\u76842025\u5e74\u8d22\u62a5\u4e2d\uff0c\u5fb7\u56fd\u8fd0\u52a8\u54c1\u724c<strong>\u963f\u8fea\u8fbe\u65af\uff08adidas\uff09<\/strong>\u5927\u4e2d\u534e\u533a\u5e02\u573a\u7684\u8868\u73b0\u5f15\u4eba\u77a9\u76ee:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u51c0\u9500\u552e\u989d36.23\u4ebf\u6b27\u5143\uff08\u7ea6\u5408\u4eba\u6c11\u5e01<strong>287\u4ebf\u5143<\/strong>\uff09\u5360\u963f\u8fea\u8fbe\u65af\u5168\u7403\uff08248\u4ebf\u6b27\u5143) \u768415%\uff0c\u6bd4\u4e0a\u5e74\u589e\u957f13%\u3002\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c<strong>\u5927\u4e2d\u534e\u533a\u7684\u8425\u4e1a\u5229\u6da6\u7387\u8fbe 22.1%<\/strong>\uff0c\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u5168\u7403\u8425\u4e1a\u5229\u6da6\u7387\u7ea6\u4e3a 18.8\uff05\uff08\u4e0d\u8ba1\u5165\u603b\u90e8\u8d39\u7528\u548c\u4e2d\u592e\u8425\u9500\u652f\u51fa\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u968f\u540e\u7684\u8d22\u62a5\u7535\u8bdd\u4f1a\u8bae\u4e0a\uff0c\u963f\u8fea\u8fbe\u65af\u9996\u5e2d\u6267\u884c\u5b98&nbsp;<strong>Bj\u00f8rn Gulden<\/strong>&nbsp;\u8be6\u7ec6\u4ecb\u7ecd\u4e86\u5728\u4e2d\u56fd\u5e02\u573a\u6253\u9020<strong>\u201c\u5177\u6709\u672c\u571f\u601d\u7ef4\u7684\u5168\u7403\u54c1\u724c\u201d<\/strong>\u7684\u6218\u7565\u65b9\u9488\u548c\u5b9e\u64cd\u6848\u4f8b\u3002\u4ed6\u660e\u786e\u8868\u793a\uff1a\u201c<strong>\u4e0e\u4efb\u4f55\u5176\u4ed6\u5e02\u573a\u76f8\u6bd4\uff0c\u6211\u53ef\u80fd\u5bf9\u4e2d\u56fd\u5e02\u573a\u6700\u6709\u4fe1\u5fc3<\/strong><strong>\uff0c\u6211\u8ba4\u4e3a\u4e2d\u56fd\u5c06\u7ee7\u7eed\u8868\u73b0\u51fa\u8272\uff0c\u8fd9\u662f\u4e00\u4e2a\u76f8\u5f53\u6709\u5229\u53ef\u56fe\u7684\u5e02\u573a<\/strong>\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u300a\u534e\u4e3d\u5fd7\u300b\u672c\u6587\u5c06\u57fa\u4e8e\u6b64\u6b21\u7535\u8bdd\u4f1a\u8bae\u5b9e\u5f55\uff0c\u5c31\u963f\u8fea\u8fbe\u65af\u7684\u4e2d\u56fd\u6218\u7565\u5c55\u5f00\u89e3\u8bfb\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2023\/12\/adidas113.png?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u4e00\u3001\u4e0b\u653e\u6743\u9650\uff1a\u6253\u9020\u201c\u5177\u6709\u672c\u571f\u601d\u7ef4\u7684\u5168\u7403\u54c1\u724c\u201d<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u9762\u5bf9\u5168\u7403\u4e0d\u540c\u5e02\u573a\u7684\u5dee\u5f02\u5316\u9700\u6c42\uff0c\u963f\u8fea\u8fbe\u65af\u57282025\u5e74\u5bf9\u5176\u5185\u90e8\u7ec4\u7ec7\u67b6\u6784\u548c\u4ea7\u54c1\u7b56\u7565\u8fdb\u884c\u4e86\u8c03\u6574\u3002<strong>Bj\u00f8rn Gulden \u63d0\u51fa\u4e0d\u518d\u4f9d\u9760\u5168\u7403\u603b\u90e8\u5411\u5404\u5e02\u573a\u7edf\u4e00\u63a8\u884c\u5355\u4e00\u4ea7\u54c1\u7b56\u7565\uff0c\u800c\u662f\u5411\u533a\u57df\u5e02\u573a\u4e0b\u653e\u66f4\u591a\u6743\u9650\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bj\u00f8rn Gulden \u8be6\u7ec6\u9610\u8ff0\u4e86\u8fd9\u4e00\u6218\u7565\u80cc\u540e\u7684\u5546\u4e1a\u8003\u91cf\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&nbsp;\u201c\u5728\u4e00\u4e2a\u4fe1\u606f\u6d41\u52a8\u975e\u5e38\u5feb\u7684\u5168\u7403\u5316\u4e16\u754c\u91cc\uff0c\u4f60\u53ef\u80fd\u4f1a\u8ba4\u4e3a\u5404\u5730\u6d88\u8d39\u8005\u7684\u9009\u62e9\u90fd\u662f\u4e00\u6837\u7684\u3002\u4f46\u663e\u7136\u5e76\u975e\u5982\u6b64\u3002\u6211\u4eec\u770b\u5230\u4e0d\u540c\u5e02\u573a\u5728\u54c1\u5473\u65b9\u9762\u6709\u4e0d\u540c\u7684\u53d1\u5c55\uff0c<strong>\u5404\u4e2a\u5e02\u573a\u5bf9\u81ea\u5df1\u7684\u6587\u5316\u66f4\u52a0\u6709\u610f\u8bc6\uff0c\u8fd9\u610f\u5473\u7740\u4ea7\u54c1\u7684\u9009\u62e9\u3001\u4ea7\u54c1\u7684\u4f7f\u7528\u4ee5\u53ca\u8fd0\u52a8\u7684\u610f\u4e49\u90fd\u662f\u4e0d\u540c\u7684<\/strong>\u3002\u6211\u4e0d\u80fd\u5f3a\u8feb\u4e2d\u56fd\u7684\u6d88\u8d39\u8005\u8d2d\u4e70\u548c\u632a\u5a01\u4e00\u6837\u7684\u4ea7\u54c1\uff0c\u800c\u4e14\u6211\u4eec\u90fd\u77e5\u9053\u6b27\u6d32\u548c\u7f8e\u56fd\u5728\u76f8\u5173\u8fd0\u52a8\u65b9\u9762\u6709\u4f55\u5dee\u5f02\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u6211\u4eec\u9700\u8981\u5728\u6d88\u8d39\u8005\u6240\u5728\u7684\u5730\u65b9\u53d6\u60a6\u4ed6\u4eec\uff0c\u6240\u6709\u8fd9\u4e9b\u90fd\u5728\u54c1\u724c\u7684\u6846\u67b6\u5185\u8fdb\u884c\u3002<strong>\u6211\u4eec\u9700\u8981\u6709\u4e00\u4e2a\u5b9a\u4e49\u963f\u8fea\u8fbe\u65af\u662f\u4ec0\u4e48\u7684\u5168\u7403\u6846\u67b6<\/strong>\uff0c\u4ee5\u53ca\u6211\u4eec\u5e94\u8be5\u5982\u4f55\u5229\u7528\u8fd9\u4e2a\u54c1\u724c\u5e76\u4e3a\u4e4b\u786e\u7acb\u613f\u666f\u3002\u4f46\u662f\uff0c<strong>\u6211\u4eec\u5982\u4f55\u5728\u4e0d\u540c\u5730\u533a\u6267\u884c\u8fd9\u4e00\u6846\u67b6\uff0c\u5fc5\u987b\u6709\u6240\u4e0d\u540c\u624d\u80fd\u53d6\u5f97\u6210\u529f<\/strong>\u3002\u6211\u4eec\u7684\u6838\u5fc3\u4ecd\u7136\u5e94\u8be5\u662f\u4e00\u4e2a\u8fd0\u52a8\u54c1\u724c\uff0c\u6211\u4eec\u5e94\u8be5\u5c06\u8fd0\u52a8\u7684\u529b\u91cf\u8fd0\u7528\u5230\u672c\u571f\u6587\u5316\u4e2d\u3002\u5f53\u7136\uff0c\u8fd8\u6709\u751f\u6d3b\u65b9\u5f0f\u3001\u65f6\u5c1a\u548c\u8212\u9002\u5ea6\u7b49\u5143\u7d20\u9700\u8981\u8003\u8651\u8fdb\u53bb\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9762\u5bf9\u8d44\u672c\u5e02\u573a\u5bf9\u4e8e\u201c<strong>\u8fc7\u5ea6\u653e\u6743\u662f\u5426\u4f1a\u5bfc\u81f4\u54c1\u724c\u5931\u63a7<\/strong>\u201d\u7684\u666e\u904d\u62c5\u5fe7\uff0cBj\u00f8rn Gulden \u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\u505a\u51fa\u4e86\u56de\u5e94\uff0c\u5e76\u76f4\u8a00<strong>\u672c\u571f\u56e2\u961f\u7684\u5224\u65ad\u8fdc\u80dc\u4e8e\u5fb7\u56fd\u603b\u90e8<\/strong>\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&nbsp;\u201c\u518d\u6b21\u5f3a\u8c03\uff0c\u5bf9\u4e8e\u90a3\u4e9b\u5bb3\u6015\u6211\u4eec\u4f1a\u5931\u53bb\u5bf9\u54c1\u724c\u63a7\u5236\u7684\u4eba\u6765\u8bf4\uff0c\u4f60\u4eec\u4e0d\u5e94\u8be5\u8fd9\u6837\u60f3\uff0c\u56e0\u4e3a\u5750\u5728\u4e2d\u56fd\u3001\u5370\u5ea6\u6216\u7f8e\u56fd\u7684\u963f\u8fea\u8fbe\u65af\u5458\u5de5\u7edd\u5bf9\u4e0e\u5750\u5728\u5fb7\u56fd\u8fd9\u91cc\u7684\u632a\u5a01\u4eba\uff08\u8fd9\u91cc Bj\u00f8rn Gulden \u672c\u4eba\u662f\u632a\u5a01\u4eba\uff09\u5177\u6709\u540c\u7b49\u4ef7\u503c\uff0c\u5e76\u4e14\u5e94\u8be5\u540c\u6837\u77e5\u8bc6\u6e0a\u535a\u3002\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201c\u5173\u952e\u662f\uff0c\u5982\u679c\u8981\u5224\u65ad\u4e2d\u56fd\u5e02\u573a\u662f\u5426\u5e94\u8be5\u6709\u5927\u91cf\u4ef7\u683c\u572850\u6b27\u5143\u5230100\u6b27\u5143\u4e4b\u95f4\u7684\u672c\u571f\u8dd1\u978b\uff0c\u6211\u8ba4\u4e3a\u4e2d\u56fd\u56e2\u961f\u6bd4\u5750\u5728\u5fb7\u56fd\u7684\u5168\u7403\u5546\u54c1\u9500\u552e\u56e2\u961f\u66f4\u4e86\u89e3\u8fd9\u4e00\u70b9\u3002\u201d<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/03\/imgi_6_640-2.jpeg\" alt=\"\" class=\"wp-image-455789\"\/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u4e8c\u3001<\/strong><strong>\u8fd0\u8425\u63d0\u6548\uff1a\u672c\u571f\u8bbe\u8ba1\u4e0e\u4f9b\u5e94\u94fe\u76f8\u7ed3\u5408<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">\u76ee\u524d\uff0c\u963f\u8fea\u8fbe\u65af\u5728\u4e0a\u6d77\u8bbe\u7acb\u4e86\u521b\u610f\u4e2d\u5fc3\uff0c\u5e76\u5c06\u6781\u5927\u6bd4\u4f8b\u7684\u751f\u4ea7\u4efb\u52a1\u4ea4\u7531\u4e2d\u56fd\u672c\u571f\u4f9b\u5e94\u94fe\u5b8c\u6210\uff08<em>Local-for-local sourcing<\/em>\uff09\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9762\u5bf9\u5206\u6790\u5e08\u5173\u4e8e\u201c<strong>\u4e2d\u56fd\u5e02\u573a\u7684\u9ad8\u589e\u957f\u80fd\u5426\u6301\u7eed<\/strong>\u201d\u4ee5\u53ca\u201c<strong>\u5982\u4f55\u9762\u5bf9\u672c\u571f\u54c1\u724c\u7ade\u4e89<\/strong>\u201d\u7684\u63d0\u95ee\uff0cBj\u00f8rn Gulden \u8be6\u5c3d\u5730\u62c6\u89e3\u4e86\u8fd9\u5957\u7531\u672c\u571f\u9ad8\u7ba1\u9886\u5bfc\u3001\u672c\u571f\u8bbe\u8ba1\u3001\u672c\u571f\u5236\u9020\u9a71\u52a8\u7684\u6a21\u578b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u4f60\u53ef\u4ee5\u5728\u5f53\u5730\u5e02\u573a\u3001\u5728\u5de5\u5382\u91cc\u8fdb\u884c\u751f\u4ea7\u3002<strong>\u800c\u4e14\u4e2d\u56fd\u96f6\u552e\u5e02\u573a\u662f\u5355\u54c1\u724c\u95e8\u5e97\u4e3a\u4e3b\u7684\uff0c\u4f60\u5728\u90a3\u91cc\u63a7\u5236\u7740\u7a7a\u95f4\uff0c\u5373\u4f7f\u4f60\u4e0d\u62e5\u6709\u90a3\u4e9b\u95e8\u5e97<\/strong><em>\uff08\u5373\u4e0d\u62e5\u6709\u7ecf\u9500\u5546\u51fa\u8d44\u8fd0\u8425\u7684\u95e8\u5e97\uff0c\u4f46\u4ecd\u80fd\u63a7\u5236\u89c6\u89c9\u9648\u5217\u3001\u4ea7\u54c1\u7ec4\u5408\u548c\u54c1\u724c\u8c03\u6027\u7b49\uff09<\/em>\uff0c<strong>\u6211\u8ba4\u4e3a\u5728\u4e2d\u56fd\u6211\u4eec\u62e5\u6709\u6700\u591a\u5de5\u5177\u6765\u53d6\u5f97\u6210\u529f\u7684\u5546\u4e1a\u6a21\u5f0f<\/strong>\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u4e2d\u56fd\u672c\u571f\u54c1\u724c\u53d6\u5f97\u4e86\u5de8\u5927\u7684\u8fdb\u6b65\uff0c\u6211\u4eec\u7684\u56de\u5e94\u65b9\u5f0f\u662f\uff0c<strong>\u901a\u8fc7\u6211\u4eec\u7684\u4e2d\u56fd\u56e2\u961f\u5c06\u91cd\u70b9\u653e\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u8eab\u4e0a\uff0c\u7ed9\u4e88\u4ed6\u4eec\u81ea\u7531\u548c\u652f\u6301\uff0c\u4ee5\u4fbf\u771f\u6b63\u5728\u540c\u4e00\u6c34\u5e73\u4e0a\u7ade\u4e89<\/strong>\u3002\u800c\u4e14\u8bf7\u8bb0\u4f4f\uff0c\u6211\u4eec\u5728\u4e2d\u56fd\u7684\u7ba1\u7406\u5c42\u662f\u4e2d\u56fd\u4eba\uff0c\u4ed6\u4eec\u662f\u66fe\u7ecf\u4e3a\u6211\u4eec\u5de5\u4f5c\u8fc7\u7684\u963f\u8fea\u8fbe\u65af\u4eba\uff0c\u540e\u6765\u79bb\u5f00\u53bb\u4e3a\u4e2d\u56fd\u54c1\u724c\u5de5\u4f5c\uff0c\u7136\u540e\u53c8\u56de\u6765\u4e86\uff0c\u6240\u4ee5\u4ed6\u4eec\u4e86\u89e3\u8fd9\u4e2a\u6a21\u5f0f\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201c\u5b9e\u9645\u4e0a\uff0c<strong>\u4e0e\u4efb\u4f55\u5176\u4ed6\u5e02\u573a\u76f8\u6bd4\uff0c\u6211\u53ef\u80fd\u5bf9\u4e2d\u56fd\u5e02\u573a\u6700\u6709\u4fe1\u5fc3<\/strong>\uff0c\u6211\u8ba4\u4e3a\u4e2d\u56fd\u5c06\u7ee7\u7eed\u8868\u73b0\u51fa\u8272\uff0c\u8fd9\u662f\u4e00\u4e2a\u76f8\u5f53\u6709\u5229\u53ef\u56fe\u7684\u5e02\u573a\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/03\/imgi_52_header_investors_1_ga5dqj.jpeg?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\"><\/h5>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>\u4e09\u3001\u4ea7\u54c1\u66f4\u63a5\u5730\u6c14\uff0c\u4e2d\u56fd\u672c\u571f\u8bbe\u8ba1\u70ed\u9500\u5168\u7403<\/strong><\/h5>\n\n\n\n<p 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