{"id":207707,"date":"2026-04-02T10:27:55","date_gmt":"2026-04-02T02:27:55","guid":{"rendered":"http:\/\/www.htt.hk\/?p=207707"},"modified":"2026-04-02T10:27:55","modified_gmt":"2026-04-02T02:27:55","slug":"nike-%e6%9c%80%e6%96%b0%e5%ad%a3%e5%ba%a6%e8%90%a5%e6%94%b6113%e4%ba%bf%e7%be%8e%e5%85%83%ef%bc%8c%e5%a4%a7%e4%b8%ad%e5%8d%8e%e5%8c%ba%e8%b7%91%e6%ad%a5%e4%b8%9a%e5%8a%a1%e5%ae%9e%e7%8e%b0%e5%8f%8c","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=207707","title":{"rendered":"Nike \u6700\u65b0\u5b63\u5ea6\u8425\u6536113\u4ebf\u7f8e\u5143\uff0c\u5927\u4e2d\u534e\u533a\u8dd1\u6b65\u4e1a\u52a1\u5b9e\u73b0\u53cc\u4f4d\u6570\u589e\u957f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u8fd0\u52a8\u5de8\u5934\u00a0<strong>Nike\uff08\u8010\u514b\u96c6\u56e2\uff09<\/strong>\u516c\u5e03\u622a\u81f32\u670828\u65e5\u76842026\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u52a1\u4e1a\u7ee9\uff1a<strong>\u8be5\u5b63\u5ea6\u8425\u6536\u4e3a113\u4ebf\u7f8e\u5143<\/strong>\uff0c\u5728\u4e0e\u53bb\u5e74\u540c\u671f\u6301\u5e73\uff0c\u6574\u4f53\u7b26\u5408\u9884\u671f\u3002\u76c8\u5229\u5c42\u9762\uff0c\u4e3b\u8981\u53d7\u5317\u7f8e\u5730\u533a\u5173\u7a0e\u4e0a\u5347\u5f71\u54cd\uff0c\u6bdb\u5229\u7387\u4e0b\u964d130\u4e2a\u57fa\u70b9\u81f340.2%\uff0c\u51c0\u5229\u6da6\u4e0b\u964d35%\u81f35\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c31\u5730\u533a\u800c\u8a00\uff0c\u7b2c\u4e09\u5b63\u5ea6<strong>\u5927\u4e2d\u534e\u533a<\/strong>\u8425\u6536\u540c\u6bd4\u4e0b\u964d7%\u81f316.15\u4ebf\u7f8e\u5143\u3002\u5176\u4e2d\uff0cNike Direct \u4e1a\u52a1\u540c\u6bd4\u4e0b\u964d5%\uff08Nike Digital \u4e0b\u964d21%\uff0cNike \u95e8\u5e97\u9006\u52bf\u589e\u957f1%\uff09\uff0c\u7ecf\u9500\u5546\u4e1a\u52a1\u540c\u6bd4\u4e0b\u964d13%\u3002\u4e0d\u8fc7\uff0c<strong>\u5927\u4e2d\u534e\u533a\u606f\u7a0e\u524d\u5229\u6da6\uff08EBIT\uff09\u540c\u6bd4\u589e\u957f 11%\u81f34.67\u4ebf\u7f8e\u5143<\/strong>\u3002\u6b64\u5916\uff0c<strong>\u5927\u4e2d\u534e\u533a\u7684\u8dd1\u6b65\u4e1a\u52a1\u5728\u672c\u5b63\u5ea6\u5b9e\u73b0\u53cc\u4f4d\u6570\u589e\u957f<\/strong>\uff0c\u7f51\u7403\u3001\u9ad8\u5c14\u592b\u548c ACG \u4e5f\u5747\u5b9e\u73b0\u589e\u957f\u3002<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/04\/imgi_2_fy26_q3_earnings_952x714.jpeg\" alt=\"\" class=\"wp-image-459989\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u8010\u514b\u96c6\u56e2\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98&nbsp;<strong>Elliott Hill<\/strong>&nbsp;\u8868\u793a\uff1a\u201c\u672c\u5b63\u5ea6\uff0c\u6211\u4eec\u91c7\u53d6\u4e86\u5207\u5b9e\u6709\u6548\u7684\u884c\u52a8\uff0c\u6301\u7eed\u6539\u5584\u4e1a\u52a1\u7684\u5065\u5eb7\u5ea6\u548c\u8fd0\u8425\u8d28\u91cf\u3002\u5c3d\u7ba1\u5404\u4e1a\u52a1\u677f\u5757\u7684\u63a8\u8fdb\u8282\u594f\u5404\u6709\u4e0d\u540c\uff0c\u4f46\u6211\u4eec\u4f18\u5148\u805a\u7126\u7684\u9886\u57df\u7ee7\u7eed\u663e\u73b0\u79ef\u6781\u52a8\u80fd\u3002\u76f8\u5173\u5de5\u4f5c\u4ecd\u5728\u63a8\u8fdb\u4e2d\u4f46\u65b9\u5411\u660e\u786e\uff0c\u56e2\u961f\u6b63\u4ee5\u9ad8\u5ea6\u7684\u4e13\u6ce8\u529b\u548c\u7d27\u8feb\u611f\u7a33\u6b65\u524d\u8fdb\uff0c\u540c\u65f6\u4e0d\u65ad\u592f\u5b9e\u57fa\u7840\u4ee5\u6784\u5efa\u8010\u514b\u7684\u672a\u6765\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8010\u514b\u96c6\u56e2\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98<strong>&nbsp;Matthew Friend<\/strong>&nbsp;\u8868\u793a\uff1a\u201c\u7b2c\u4e09\u5b63\u5ea6\u4e1a\u7ee9\u8868\u73b0\u7b26\u5408\u6211\u4eec\u7684\u9884\u671f\uff0c\u56e2\u961f\u6301\u7eed\u6709\u5e8f\u7a33\u6b65\u5730\u63a8\u8fdb\u6267\u884c\u3002\u2018Win Now\u2019\u884c\u52a8\u5c06\u5728\u672c\u81ea\u7136\u5e74\u5185\u7ee7\u7eed\u5bf9\u4e1a\u7ee9\u4ea7\u751f\u5f71\u54cd\uff0c\u6211\u4eec\u5bf9\u516c\u53f8\u957f\u671f\u5b9e\u73b0\u76c8\u5229\u6027\u589e\u957f\u4fdd\u6301\u4fe1\u5fc3\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u6301\u7eed\u63d0\u5347\u80a1\u4e1c\u56de\u62a5\u65b9\u9762\uff0c\u8010\u514b\u4fdd\u6301\u5f3a\u52b2\u8bb0\u5f55\uff0c\u5305\u62ec\u8fde\u7eed24\u5e74\u589e\u52a0\u6d3e\u606f\u3002\u5728\u7b2c\u4e09\u5b63\u5ea6\uff0c\u8010\u514b\u901a\u8fc7\u6d3e\u606f\u5411\u80a1\u4e1c\u8fd4\u8fd8\u7ea66.09\u4ebf\u7f8e\u5143\uff0c\u8f83\u53bb\u5e74\u540c\u671f\u589e\u957f3%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u96c6\u56e2\u5e93\u5b58\u8d44\u4ea7\u4e3a75\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u964d1%\uff0c\u4e3b\u8981\u53cd\u6620\u5e93\u5b58\u5355\u4f4d\u6570\u91cf\u51cf\u5c11\u53ca\u4ea7\u54c1\u7ed3\u6784\u53d8\u5316\uff0c\u90e8\u5206\u88ab\u4ea7\u54c1\u6210\u672c\u4e0a\u5347\uff08\u4e3b\u8981\u53d7\u5317\u7f8e\u5730\u533a\u5173\u7a0e\u5f71\u54cd\uff09\u6240\u62b5\u6d88\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/04\/imgi_5_hero_faith-kipyegon.jpeg?x-oss-process=image\/resize,m_fill,w_1700,h_948\" alt=\"\" class=\"wp-image-459990\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014\u6309\u5730\u533a\u6765\u770b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u5317\u7f8e\uff1a<\/strong>\u00a0\u8425\u6536\u540c\u6bd4\u589e\u957f3%\u81f350.26\u4ebf\u7f8e\u5143\uff1b\u606f\u7a0e\u524d\u5229\u6da6\u540c\u6bd4\u4e0b\u964d11%\u81f39.81\u4ebf\u7f8e\u5143\u3002<\/li>\n\n\n\n<li><strong>\u6b27\u6d32\u3001\u4e2d\u4e1c\u548c\u975e\u6d32\uff08EMEA\uff09\uff1a<\/strong>\u00a0\u8425\u6536\u540c\u6bd4\u589e\u957f2%\u81f328.74\u4ebf\u7f8e\u5143\uff1b\u606f\u7a0e\u524d\u5229\u6da6\u540c\u6bd4\u589e\u957f7%\u81f35.15\u4ebf\u7f8e\u5143\u3002<\/li>\n\n\n\n<li><strong>\u5927\u4e2d\u534e\u533a\uff1a<\/strong>\u00a0\u8425\u6536\u540c\u6bd4\u4e0b\u964d7%\u81f316.15\u4ebf\u7f8e\u5143\uff1b\u606f\u7a0e\u524d\u5229\u6da6\u540c\u6bd4\u589e\u957f11%\u81f34.67\u4ebf\u7f8e\u5143\u3002<\/li>\n\n\n\n<li><strong>\u4e9a\u592a\u548c\u62c9\u7f8e\uff1a<\/strong>\u8425\u6536\u540c\u6bd4\u589e\u957f1%\u81f314.90\u4ebf\u7f8e\u5143\uff1b\u606f\u7a0e\u524d\u5229\u6da6\u540c\u6bd4\u4e0b\u964d4%\u81f33.32\u4ebf\u7f8e\u5143\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014&nbsp;\u6309\u4e1a\u52a1\u6765\u770b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u7ecf\u9500\u5546\u4e1a\u52a1\uff08Wholesale\uff09\uff1a<\/strong>\u8425\u6536\u540c\u6bd4\u589e\u957f5%\u81f365\u4ebf\u7f8e\u5143\uff0c\u4e3b\u8981\u53d7\u5317\u7f8e\u5730\u533a\u589e\u957f\u63a8\u52a8\u3002<\/li>\n\n\n\n<li><strong>\u81ea\u8425\u4e1a\u52a1\uff08NIKE Direct\uff09\uff1a<\/strong>\u8425\u6536\u540c\u6bd4\u4e0b\u964d4%\u81f345\u4ebf\u7f8e\u5143\uff0c\u4e3b\u8981\u7531\u4e8e\u8010\u514b\u54c1\u724c\u6570\u5b57\u4e1a\u52a1\u4e0b\u964d9%\u4ee5\u53ca\u8010\u514b\u81ea\u6709\u95e8\u5e97\u4e0b\u964d5%\u3002<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u2014\u2014\u6309\u54c1\u724c\u6765\u770b\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nike\uff1a<\/strong>\u8425\u6536\u540c\u6bd4\u589e\u957f1%\u81f3110\u4ebf\u7f8e\u5143\uff0c\u4e3b\u8981\u7531\u4e8eEMEA\u548c\u5927\u4e2d\u534e\u533a\u4e0b\u6ed1\uff0c\u90e8\u5206\u88ab\u5317\u7f8e\u5730\u533a\u589e\u957f\u6240\u62b5\u6d88\u3002<\/li>\n\n\n\n<li><strong>Converse\uff1a<\/strong>\u8425\u6536\u540c\u6bd4\u4e0b\u964d35%\u81f32.64\u4ebf\u7f8e\u5143\uff0c\u4e3b\u8981\u5f52\u56e0\u4e8e\u6240\u6709\u5730\u533a\u8425\u6536\u5747\u51fa\u73b0\u4e0b\u6ed1\u3002<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/04\/imgi_8_resources_nikenyc-hoi-hetrick.jpeg\" alt=\"\" class=\"wp-image-459991\"\/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u7f8e\u56fd\u8fd0\u52a8\u5de8\u5934\u00a0Nike\uff08\u8010\u514b\u96c6\u56e2\uff09\u516c\u5e03\u622a\u81f32\u670828\u65e5\u76842026\u8d22\u5e74\u7b2c\u4e09\u5b63\u5ea6\u8d22\u52a1\u4e1a\u7ee9\uff1a\u8be5\u5b63\u5ea6\u8425\u6536\u4e3a113\u4ebf\u7f8e\u5143\uff0c [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":207708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-207707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/207707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=207707"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/207707\/revisions"}],"predecessor-version":[{"id":207709,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/207707\/revisions\/207709"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/207708"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=207707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=207707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=207707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}