{"id":210804,"date":"2026-07-01T21:07:47","date_gmt":"2026-07-01T13:07:47","guid":{"rendered":"http:\/\/www.htt.hk\/?p=210804"},"modified":"2026-07-01T21:07:47","modified_gmt":"2026-07-01T13:07:47","slug":"nike-%e6%9c%80%e6%96%b0%e8%b4%a2%e5%b9%b4%e8%90%a5%e6%94%b6464%e4%ba%bf%e7%be%8e%e5%85%83%e4%b8%8e%e4%b8%8a%e5%b9%b4%e6%8c%81%e5%b9%b3%ef%bc%8c%e4%b8%8a%e8%b4%a2%e5%ad%a3%e4%b8%9a%e7%bb%a9%e8%b6%85","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=210804","title":{"rendered":"NIKE \u6700\u65b0\u8d22\u5e74\u8425\u6536464\u4ebf\u7f8e\u5143\u4e0e\u4e0a\u5e74\u6301\u5e73\uff0c\u4e0a\u8d22\u5b63\u4e1a\u7ee9\u8d85\u51fa\u5206\u6790\u5e08\u9884\u671f"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u5de8\u5934<strong>\u00a0Nike\uff08\u8010\u514b\u516c\u53f8\uff09<\/strong>\uff08NYSE:NKE\uff09\u516c\u5e03<strong>\u622a\u81f32026\u5e745\u670831\u65e5\u76842026\u8d22\u5e74<\/strong>\u7b2c\u56db\u5b63\u5ea6\u53ca\u5168\u5e74\u8d22\u62a5\uff1a<strong>\u5168\u8d22\u5e74\u8425\u6536\u540c\u6bd4\u6301\u5e73\u81f3464\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u4e0b\u964d2%\uff09\u3002<\/strong>\u5176\u4e2d\uff0c<strong>\u7b2c\u56db\u5b63\u5ea6\u8425\u6536\u540c\u6bd4\u4e0b\u964d1%\u81f3110\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u4e0b\u964d4%\uff09\uff0c\u8d85\u51fa\u5206\u6790\u5e08\u6b64\u524d\u9884\u671f\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u5c31\u5927\u4e2d\u534e\u533a\u800c\u8a00\uff0cNike \u54c1\u724c\u5168\u5e74\u8425\u6536\u540c\u6bd4\u4e0b\u964d11%\u81f358.47\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u4e0b\u964d13%\uff09\uff0c\u7b2c\u56db\u5b63\u5ea6\u8425\u6536\u540c\u6bd4\u4e0b\u964d12%\u81f312.97\u4ebf\u7f8e\u5143\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u4e0b\u964d17%\uff09\u3002<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\uff0c\u9996\u5e2d\u8d22\u52a1\u5b98 Matthew Friend \u6307\u51fa\uff0c<strong>\u516c\u53f8\u5728\u5927\u4e2d\u534e\u533a\u6570\u5b57\u6e20\u9053\u7684\u5168\u4ef7\u9500\u552e\u5360\u6bd4\u6b63\u5728\u6062\u590d\uff0c<\/strong>\u8fd9\u5f97\u76ca\u4e8e\u8fc7\u53bb\u4e24\u4e2a\u5b63\u5ea6\u91c7\u53d6\u7684\u66f4\u4e3a\u79ef\u6781\u7684<strong>\u51cf\u5c11\u4fc3\u9500<\/strong>\u63aa\u65bd\u3002\u9996\u5e2d\u6267\u884c\u5b98 Elliott Hill \u5219\u8868\u793a\uff1a<strong>\u201c\u6211\u4eec\u5df2\u7ecf\u6709\u6e05\u6670\u7684\u8bca\u65ad\uff0c\u4e5f\u6709\u660e\u786e\u7684\u8ba1\u5212\uff0c\u5e76\u4e14\u6b63\u5728\u52a0\u7d27\u63a8\u8fdb\u3002<\/strong><strong>\u6574\u4f53\u800c\u8a00\uff0c\u6211\u4eec\u5bf9\u5728\u4e2d\u56fd\u5e02\u573a\u53d6\u5f97\u7684\u8fdb\u5c55\u611f\u5230\u6ee1\u610f\u3002<\/strong><strong>\u201d<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/imgi_2_fy26_q4_earnings_952x714.jpeg\" alt=\"\" class=\"wp-image-472667\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">\u6279\u53d1\u4e0e\u76f4\u8425\u6e20\u9053\u65b9\u9762\uff0c\u7b2c\u56db\u5b63\u5ea6<strong>\u6279\u53d1<\/strong>\u8425\u6536\u4e3a66\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f4%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u589e\u957f1%\uff09\uff0c\u4e3b\u8981\u53d7\u5317\u7f8e\u589e\u957f\u5e26\u52a8\uff0c\u90e8\u5206\u88ab\u5927\u4e2d\u534e\u533a\u4e0b\u6ed1\u62b5\u6d88\uff1b<strong>NIKE Direct\uff08\u8010\u514b\u76f4\u8425\uff09<\/strong>\u8425\u6536\u4e3a41\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u4e0b\u964d7%\uff08\u6309\u56fa\u5b9a\u6c47\u7387\u8ba1\u4e0b\u964d9%\uff09\uff0c\u5176\u4e2d\u8010\u514b\u6570\u5b57\u4e1a\u52a1\u4e0b\u964d12%\uff0c\u8010\u514b\u81ea\u8425\u95e8\u5e97\u4e0b\u964d7%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u7b2c\u56db\u5b63\u5ea6\uff0c\u8010\u514b\u6bdb\u5229\u7387\u540c\u6bd4\u5927\u5e45\u63d0\u5347890\u4e2a\u57fa\u70b9\u81f349.2%\uff0c\u51c0\u5229\u6da6\u540c\u6bd4\u589e\u957f407%\u81f310.69\u4ebf\u7f8e\u5143\uff0c\u644a\u8584\u540e\u6bcf\u80a1\u6536\u76ca\u4e3a0.72\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f414%\uff0c\u540c\u6837\u8d85\u51fa\u5206\u6790\u5e08\u9884\u671f\u3002\u672c\u5b63\u5ea6\u4e1a\u7ee9\u5305\u542b\u4e00\u7b14\u4e00\u6b21\u6027\u83b7\u5229\uff0c\u82e5\u5254\u9664\u8fd9\u4e00\u56e0\u7d20\uff0c\u7b2c\u56db\u5b63\u5ea6\u6bdb\u5229\u7387\u7ea6\u4e3a40.2%\uff0c\u540c\u6bd4\u4e0b\u964d10\u4e2a\u57fa\u70b9\uff1b\u6bcf\u80a1\u6536\u76ca\u7ea6\u4e3a0.20\u7f8e\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>2026\u5e742\u670820\u65e5\uff0c\u7f8e\u56fd\u6700\u9ad8\u6cd5\u9662\u88c1\u5b9a\u57fa\u4e8e\u300a\u56fd\u9645\u7d27\u6025\u7ecf\u6d4e\u6743\u529b\u6cd5\u300b\uff08IEEPA\uff09\u5bf9\u8fdb\u53e3\u5546\u54c1\u52a0\u5f81\u7684\u5173\u7a0e\u7f3a\u4e4f\u6388\u6743\u4f9d\u636e\u3002\u516c\u53f8\u636e\u6b64\u8ba4\u5b9a\u6b64\u524d\u5df2\u7f34\u7eb3\u7684\u76f8\u5173\u5173\u7a0e\u5177\u5907\u53ef\u56de\u6536\u7684\u9ad8\u6982\u7387\uff0c\u7b2c\u56db\u5b63\u5ea6\u786e\u8ba4\u4e86\u7ea69.86\u4ebf\u7f8e\u5143\u7684\u4e00\u6b21\u6027\u6536\u76ca\uff0c\u51b2\u51cf\u4e86\u6b64\u524d\u8ba1\u5165\u9500\u552e\u6210\u672c\u7684\u5173\u7a0e\u652f\u51fa\uff0c\u4e3a\u6bdb\u5229\u7387\u8d21\u732e\u7ea6900\u4e2a\u57fa\u70b9\uff0c\u4e3a\u6bcf\u80a1\u6536\u76ca\u8d21\u732e0.52\u7f8e\u5143\u3002\u622a\u81f35\u670831\u65e5\u5b63\u5ea6\u672b\uff0c\u516c\u53f8\u5df2\u5c31\u8be5\u7b14\u5173\u7a0e\u8ffd\u507f\u6536\u5230\u8d85\u8fc73\u4ebf\u7f8e\u5143\u73b0\u91d1\uff0c\u5176\u4f59\u90e8\u5206\u8ba1\u5165\u5e94\u6536\u8d26\u6b3e\uff0c\u5c1a\u5f85\u6536\u56de\u3002<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8010\u514b\u96c6\u56e2\u603b\u88c1\u517c\u9996\u5e2d\u6267\u884c\u5b98<strong>&nbsp;Elliott Hill<\/strong>&nbsp;\u8868\u793a\uff1a\u201c2026\u8d22\u5e74\uff0c\u6211\u4eec\u91c7\u53d6\u4e86\u679c\u65ad\u884c\u52a8\uff0c\u5de9\u56fa\u8010\u514b\u516c\u53f8\u7684\u6839\u57fa\uff0c\u5e76\u4e3a\u4e1a\u52a1\u7684\u957f\u671f\u589e\u957f\u91cd\u65b0\u5b9a\u4f4d\u3002\u6211\u4eec\u5728\u56e2\u961f\u6587\u5316\u3001\u521b\u65b0\u4ea7\u54c1\u3001\u54c1\u724c\u529b\u91cf\u4ee5\u53ca\u5982\u4f55\u670d\u52a1\u5404\u56fd\u5bb6\u548c\u57ce\u5e02\u7684\u6d88\u8d39\u8005\u65b9\u9762\uff0c\u90fd\u53d6\u5f97\u4e86\u6709\u610f\u4e49\u7684\u7ed3\u6784\u6027\u6539\u5584\u3002<strong>\u5c3d\u7ba1\u6211\u4eec\u4ecd\u9762\u4e34\u8425\u6536\u7aef\u7684\u9006\u98ce\uff0c\u4f46\u6211\u4eec\u5bf9\u9ad8\u6027\u80fd\u4ea7\u54c1\u7684\u8fdb\u5c55\u611f\u5230\u9f13\u821e<\/strong>\uff0c\u5e76\u5c06\u4e13\u6ce8\u4e8e\u4fdd\u6301\u4e00\u81f4\u7684\u6267\u884c\u529b\u3001\u63d0\u5347\u76c8\u5229\u80fd\u529b\uff0c\u628a\u6211\u4eec\u5df2\u53d6\u5f97\u7684\u6210\u679c\u89c4\u6a21\u5316\uff0c\u4ee5\u5145\u5206\u91ca\u653e\u6f5c\u529b\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u8010\u514b\u96c6\u56e2\u6267\u884c\u526f\u603b\u88c1\u517c\u9996\u5e2d\u8d22\u52a1\u5b98&nbsp;<strong>Matthew Friend<\/strong>&nbsp;\u8868\u793a\uff1a\u201c\u6211\u4eec\u4ea4\u4ed8\u4e86\u7b26\u5408\u9884\u671f\u7684\u7b2c\u56db\u5b63\u5ea6\u4e1a\u7ee9\uff0c\u5728\u65e5\u76ca\u5145\u6ee1\u6311\u6218\u7684\u7ecf\u8425\u73af\u5883\u4e2d\u5c55\u73b0\u4e86\u8d22\u52a1\u7eaa\u5f8b\uff0c\u76ee\u524d\u7ec8\u7aef\u52a8\u9500\u4f9d\u7136\u627f\u538b\u3002\u6211\u4eec\u6b63\u5728\u6539\u5584\u4e1a\u52a1\u5065\u5eb7\u5ea6\uff0c\u7ba1\u7406\u4ea7\u54c1\u7ec4\u5408\uff0c\u6295\u8d44\u4e8e\u6e20\u9053\u5347\u7ea7\uff0c\u540c\u65f6\u6301\u7eed\u8c03\u6574\u8fd0\u8425\u6210\u672c\u4ee5\u63d0\u5347\u6548\u7387\u3002\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/imgi_5_hero_faith-kipyegon-1.jpeg?x-oss-process=image\/resize,m_fill,w_1700,h_948\" alt=\"\" class=\"wp-image-472668\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u6b64\u5916\uff0c\u8010\u514b\u516c\u53f8\u5728\u6301\u7eed\u589e\u52a0\u80a1\u4e1c\u56de\u62a5\u65b9\u9762\u62e5\u6709\u826f\u597d\u7684\u8bb0\u5f55\uff0c\u5305\u62ec\u8fde\u7eed24\u5e74\u589e\u52a0\u80a1\u606f\u652f\u4ed8\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u7b2c\u56db\u5b63\u5ea6<\/strong>\uff0c<strong>\u516c\u53f8\u5411\u80a1\u4e1c\u6d3e\u53d1\u80a1\u606f\u7ea66.09\u4ebf\u7f8e\u5143\uff0c\u8f83\u53bb\u5e74\u540c\u671f\u589e\u957f3%<\/strong>\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u6574\u4e2a2026\u8d22\u5e74\uff0c\u516c\u53f8\u5411\u80a1\u4e1c\u56de\u62a5\u7ea625\u4ebf\u7f8e\u5143<\/strong>\uff0c\u5305\u62ec\uff1a\u80a1\u606f24\u4ebf\u7f8e\u5143\uff0c\u8f83\u53bb\u5e74\u540c\u671f\u589e\u957f5%\uff1b\u80a1\u7968\u56de\u8d2d1.23\u4ebf\u7f8e\u5143\uff0c\u4f5c\u4e3a\u8463\u4e8b\u4f1a\u6279\u51c6\u7684\u4e3a\u671f\u56db\u5e74\u3001\u4ef7\u503c180\u4ebf\u7f8e\u5143\u8ba1\u5212\u7684\u4e00\u90e8\u5206\uff0c\u5171\u56de\u8d2d180\u4e07\u80a1\u80a1\u7968\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c3d\u7ba1\u8d22\u62a5\u672c\u8eab\u8d85\u51fa\u9884\u671f\uff0c\u4f46\u636e\u5a92\u4f53\u62a5\u9053\uff0c\u8010\u514b\u80a1\u4ef7\u5728\u8d22\u62a5\u53d1\u5e03\u5f53\u665a\u7684\u76d8\u540e\u4ea4\u6613\u4e2d\u4e00\u5ea6\u4e0b\u8dcc\uff0c\u968f\u540e\u6536\u7a84\u90e8\u5206\u8dcc\u5e45\uff0c\u4e3b\u8981\u539f\u56e0\u662f\u5927\u4e2d\u534e\u533a\u9500\u552e\u6301\u7eed\u4e0b\u6ed1\uff0c\u4ee5\u53ca\u7ba1\u7406\u5c42\u5bf9\u65b0\u8d22\u5e74\u524d\u4e24\u4e2a\u5b63\u5ea6\u5c55\u671b\u4f9d\u7136\u8c28\u614e\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u516c\u53f8\u9996\u5e2d\u8d22\u52a1\u5b98 Matthew Friend \u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\u8868\u793a\uff0c\u516c\u53f8\u91cd\u75332026\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u81f32027\u8d22\u5e74\u524d\u4e24\u4e2a\u5b63\u5ea6\u7684\u76c8\u5229\u9884\u671f\u4fdd\u6301\u5e73\u7a33\uff0c<strong>\u540c\u671f\u8425\u6536\u6307\u5f15\u7531\u6b64\u524d\u7684\u201c\u4f4e\u4e2a\u4f4d\u6570\u4e0b\u964d\u201d\u8c03\u6574\u4e3a\u201c\u4f4e\u81f3\u4e2d\u4e2a\u4f4d\u6570\u4e0b\u964d\u201d\uff0c\u4f46\u6bdb\u5229\u7387\u8f6c\u6b63\u7684\u65f6\u70b9\u7531\u6b64\u524d\u9884\u8ba1\u7684\u7b2c\u4e8c\u5b63\u5ea6\u63d0\u524d\u81f3\u7b2c\u4e00\u5b63\u5ea6\u3002<\/strong><\/p>\n\n\n\n<p 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/1782901263-MVTM14QD.png?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/1782901263-FwtLqRHE.png?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u8010\u514b\u516c\u53f82026\u8d22\u5e74\u6574\u4f53\u4e1a\u7ee9\uff1a<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/1782901263-qxVxSoBU.png?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/image.luxe.co\/wp-content\/uploads\/2026\/07\/1782901263-G3e8cU0Y.png?x-oss-process=image\/resize,w_1700\" alt=\"\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img 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