{"id":33600,"date":"2016-02-12T15:08:34","date_gmt":"2016-02-12T07:08:34","guid":{"rendered":"http:\/\/www.htt.hk\/?p=33600"},"modified":"2016-02-12T15:08:34","modified_gmt":"2016-02-12T07:08:34","slug":"%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86yoox-net-a-porter-%e5%8e%bb%e5%b9%b4%e9%94%80%e5%94%ae%e5%a2%9e%e9%95%bf-30-9","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=33600","title":{"rendered":"\u5962\u4f88\u54c1\u7535\u5546Yoox Net-a-Porter \u53bb\u5e74\u9500\u552e\u589e\u957f 30.9%"},"content":{"rendered":"<p>\u81ea\u4ece\u53bb\u5e7410\u6708\u5408\u5e76\u4ee5\u6765\uff0c\u6b27\u6d32\u5962\u4f88\u54c1\u7535\u5546\u5de8\u5934 Yoox Net-a-porter \uff08\u4ee5\u4e0b\u7b80\u79f0 YNAP\uff09\u96c6\u56e2\u9996\u6b21\u516c\u5e03\u5408\u5e76\u540e\u516c\u53f8 2015\u5e74\u7684\u5168\u5e74\u6570\u636e\u3002<\/p>\n<p>\u636e\u7f8e\u56fd\u7f51\u7ad9 WWD \u62a5\u9053\uff0cYNAP \u96c6\u56e2\u5728\u622a\u6b62\u5230 12\u6708 31\u65e5\u7684 2015\u8d22\u5e74\u4e2d\uff0c\u603b\u9500\u552e\u989d\u7ea6\u4e3a 17\u4ebf\u6b27\u5143\uff0c\u76f8\u6bd4 2014\u5e74\u7684 13\u4ebf\u6b27\u5143\u589e\u957f 30.9%\uff0c\u6309\u4e0d\u53d8\u6c47\u7387\u8ba1\u7b97\uff0c\u9500\u552e\u989d\u589e\u957f\u4e86 21%\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/1-59.jpg\" rel=\"attachment wp-att-33601\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33601\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/1-59.jpg\" alt=\"1\" width=\"600\" height=\"400\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/1-59.jpg 600w, https:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/1-59-300x200.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u96c6\u56e2\u65d7\u4e0b\u7684\u6240\u6709\u4e1a\u52a1\u7ebf\u5747\u5b9e\u73b0\u589e\u957f\uff0c\u5177\u4f53\u8868\u73b0\u5982\u4e0b\uff1a<\/p>\n<p>2015\u5e74\uff0c\u5305\u62ecNet-a-porter\uff0c Mr Porter\uff0cThecorner \u548c Shoescribe \u7b49\u7535\u5546\u7f51\u7ad9\u5728\u5185\uff0c\u591a\u54c1\u724c\u5e94\u5b63\u5546\u54c1\u4e1a\u52a1\u7ebf\uff08\u6307\u4ee5\u5168\u4ef7\u9500\u552e\u4e3a\u4e3b\uff09\u7684\u9500\u552e\u989d\u4f30\u7ea6 8.93\u4ebf\u6b27\u5143\uff0c\u76f8\u6bd4\u53bb\u5e74\u540c\u6bd4\u589e\u957f36.9%\uff0c\u5360\u5230\u603b\u9500\u552e\u989d\u7684 53.7%<\/p>\n<p>\u591a\u54c1\u724c\u8fc7\u5b63\u5546\u54c1\u4e1a\u52a1\u7ebf\uff08\u6307\u4ee5\u6298\u6263\u4ef7\u9500\u552e\u4e3a\u4e3b\uff09\u603b\u9500\u552e\u989d\u4e3a 5.96\u4ebf\u6b27\u5143\uff0c\u76f8\u6bd4\u53bb\u5e74\u540c\u671f\u540c\u6bd4\u589e\u957f26.1%\uff0c\u5360\u603b\u9500\u552e\u989d\u7684 35.8%\u3002<\/p>\n<p>\u5355\u54c1\u724c\u5b98\u7f51\u9500\u552e\u7684\u5546\u54c1\u603b\u4ef7\u503c\u540c\u6bd4\u4e0a\u5347\u4e8627.5%\u3002<\/p>\n<p>\u96c6\u56e2\u5728\u6240\u6709\u5173\u952e\u5e02\u573a\u5747\u53d6\u5f97\u4e86\u589e\u957f\uff0c\u7684\u5177\u4f53\u8868\u73b0\u5982\u4e0b\uff1a<\/p>\n<p>\u4e24\u5bb6\u516c\u53f8\u7684\u5408\u5e76\u5e2e\u52a9 Net-a-porter \u548c Yoox \u5206\u522b\u5728\u610f\u5927\u5229\u548c\u82f1\u56fd\u5927\u5e45\u589e\u52a0\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\u3002\u5176\u4e2d\u610f\u5927\u5229\u7684\u9500\u552e\u989d\u4e3a1.11\u4ebf\u6b27\u5143\uff0c\u540c\u6bd4\u4e0a\u6da8\u4e8619.7%\uff0c\u82f1\u56fd\u7684\u9500\u552e\u989d\u4e3a2.64\u4ebf\u6b27\u5143\uff0c\u540c\u6bd4\u4e0a\u6da8\u4e8637.3%\u3002<\/p>\n<p>\u6b27\u6d32\u5176\u4ed6\u5730\u533a\u7684\u9500\u552e\u989d\u540c\u6bd4\u4e0a\u6da8\u4e8617%\uff0c\u5176\u4e2d\u6cd5\u56fd\uff0c\u5fb7\u56fd\uff0c\u897f\u73ed\u7259\u548c\u4fc4\u7f57\u65af\u5730\u533a\u8868\u73b0\u5c24\u5176\u4f18\u79c0\u3002<\/p>\n<p>\u5317\u7f8e\u5730\u533a\u7684\u9500\u552e\u540c\u6bd4\u589e\u957f\u4e8643.3%\uff0c<\/p>\n<p>\u4e9a\u592a\u5730\u533a\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8636.9%\uff0c\u5176\u4e2d\u9999\u6e2f\uff0c\u4e2d\u56fd\uff0c\u6fb3\u5927\u5229\u4e9a\u548c\u65e5\u672c\u5730\u533a\u7684\u8868\u73b0\u5c24\u5176\u7a81\u51fa\u3002<\/p>\n<p>\u4e16\u754c\u5176\u4ed6\u5730\u533a\u7684\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f\u4e8625.7%<\/p>\n<p>CEO Federico Marchetti \u7740\u91cd\u5f3a\u8c03\u4e86\u79fb\u52a8\u7aef\u9500\u552e\u7684\u8868\u73b0\uff0c\u79f0\u5176\u4e3a\u96c6\u56e2\u6210\u529f\u7684\u201c\u5173\u952e\u56e0\u7d20\u201d\uff0c\u8868\u793a\u7ea6\u6709 40%\u7684\u603b\u9500\u552e\u989d\u6765\u81ea\u4e8e\u79fb\u52a8\u7aef\uff0c\u5176\u4e2d\u516c\u53f8\u7684App\u6240\u5e26\u6765\u7684\u9500\u552e\u989d\u589e\u52a0\u4e86 180%\u3002<\/p>\n<p>Net-a-porter \u548c Mr Porter \u7684\u7f51\u7ad9\u5728\u53bb\u5e74\u8868\u73b0\u51fa\u8272\uff0c\u5e76\u63a8\u51fa\u4e86\u6765\u81ea\u5404\u4e2a\u4e0d\u540c\u54c1\u724c\u7684\u591a\u79cd\u5168\u65b0\u5546\u54c1\u3002\u5176\u4e2d\u5305\u62ec\u6765\u81eaTom Ford, Tod\u2019s \u548c Brunello Cucinelli \u7b49\u54c1\u724c\u7684\u6210\u8863\uff0c\u6765\u81ea\u4e8e Burberry London \u7684\u5f00\u53f8\u7c73\u7f8a\u6bdb\u56f4\u5dfe\u548c\u6765\u81ea Chlo\u00e9\u7684\u6ed1\u6c34\u670d\u88c5\u7b49\uff0cMr. Porter \u7684\u7f51\u7ad9\u8fd8\u5f00\u8bbe\u4e86\u4e00\u4e2a\u5168\u65b0\u7684\u4f53\u80b2\u7528\u54c1\u5206\u7c7b\u3002\u53bb\u5e745\u6708\uff0c\u96c6\u56e2\u63a8\u51fa\u4e86The Net Set\uff0c\u662f\u96c6\u56e2\u65d7\u4e0b\u9996\u4e2a\u53ef\u4ee5\u5b8c\u5168\u901a\u8fc7\u793e\u4ea4\u7f51\u7edc\u8fdb\u884c\u8d2d\u7269\u7684\u7f51\u7ad9\u3002<\/p>\n<p>\u96c6\u56e2\u540c\u65f6\u8868\u793a\uff0c\u4e24\u5bb6\u516c\u53f8\u5408\u5e76\u4ee5\u540e\u572811\u6708\u8fdb\u884c\u7684\u9996\u6b21\u63a8\u5e7f\u6d3b\u52a8\u4e5f\u6210\u6548\u660e\u663e\uff0c\u5bf9\u5723\u8bde\u8282\u671f\u95f4\u7684\u9500\u552e\u989d\u548c\u5ba2\u6d41\u91cf\u8d77\u5230\u4e86\u5f88\u5927\u7684\u4fc3\u8fdb\u4f5c\u7528\u3002\u6b64\u5916\u516c\u53f8\u65d7\u4e0b\u7684\u53cc\u6708\u520a Porter \u8868\u73b0\u4e5f\u8d85\u51fa\u4e86\u9884\u671f\uff0c\u8fd9\u672c\u6742\u5fd7\u76ee\u524d\u5728\u5168\u7403 60\u4e2a\u56fd\u5bb6\u6709\u552e\u3002<\/p>\n<p>\u53bb\u5e74\uff0c\u96c6\u56e2\u65d7\u4e0b\u7f51\u7ad9\u7684\u5e73\u5747\u6bcf\u6708\u8bbf\u95ee\u4eba\u6570\u8fbe\u5230\u4e862710\u4e07\u4eba\uff0c\u76f8\u6bd4 2014\u5e74\u7684 2360\u4e07\u4eba\u6709\u6240\u4e0a\u5347\u3002\u8ba2\u5355\u603b\u6570\u4ece2014\u5e74\u7684 580\u4e07\u7b14\u589e\u52a0\u5230\u4e86 710\u4e07\u7b14\u3002\u800c Proenza Schouler \u548c Oscar de la Renta \u7b49\u65b0\u54c1\u724c\uff0c\u4ee5\u53ca\u65b0\u5f00\u521b\u7684\u65c5\u6e38\u7c7b\u5546\u54c1\u4e5f\u5bf9\u516c\u53f8\u6574\u4f53\u8868\u73b0\u505a\u51fa\u4e86\u8d21\u732e\u3002<\/p>\n<p>YNAP \u8fd8\u4e3a\u5305\u62ec Giorgio Armani \u548c Ermenegildo Zegna \u5728\u5185\u7684\u8bb8\u591a\u8457\u540d\u54c1\u724c\u8bbe\u8ba1\u548c\u7ba1\u7406 40\u5bb6\u7ebf\u4e0a\u65d7\u8230\u5e97\uff0c\u8fd9\u4e9b\u54c1\u724c\u5b98\u7f51\u5728 2015\u5e74\u7684\u603b\u6210\u4ea4\u91d1\u989d\u540c\u6bd4\u4e0a\u5347\u4e8627.5%\uff0c\u4e3a YNAP\u8d21\u732e\u7684\u6536\u5165\u8fbe\u5230\u4e86 1.75\u4ebf\u6b27\u5143\uff08\u5360\u96c6\u56e2\u603b\u6536\u5165\u7684 10.5%\uff09\uff0c\u540c\u6bd4\u4e0a\u5347\u4e86 19.2%\u3002<\/p>\n<p>2015\u5e74\uff0cYNAP\u5728\u6b27\u6d32\uff0c\u7f8e\u56fd\u548c\u4e9a\u592a\u5730\u533a\u53d1\u5e03\u4e86Lanvin \u548c McQ \u7684\u65b0\u7ebf\u4e0a\u65d7\u8230\u5e97\uff0c\u5e76\u5728\u6b27\u6d32\uff0c\u7f8e\u56fd\u548c\u65e5\u672c\u63a8\u51fa\u4e86 Lagerfeld \u7684\u7ebf\u4e0a\u65d7\u8230\u5e97\uff0c\u800c Red Valentino \u7684\u7ebf\u4e0a\u65d7\u8230\u5e97\u5219\u6269\u5c55\u5230\u4e86\u4e2d\u56fd\u5730\u533a\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/2-40.jpg\" rel=\"attachment wp-att-33602\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33602\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/2-40.jpg\" alt=\"2\" width=\"600\" height=\"450\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/2-40.jpg 600w, https:\/\/www.htt.hk\/wp-content\/uploads\/2016\/02\/2-40-300x225.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u81ea\u4ece\u53bb\u5e7410\u6708\u5408\u5e76\u4ee5\u6765\uff0c\u6b27\u6d32\u5962\u4f88\u54c1\u7535\u5546\u5de8\u5934 Yoox Net-a-porter \uff08\u4ee5\u4e0b\u7b80\u79f0 YNAP\uff09\u96c6\u56e2\u9996\u6b21 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":33601,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-33600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/33600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=33600"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/33600\/revisions"}],"predecessor-version":[{"id":33603,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/33600\/revisions\/33603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/33601"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=33600"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=33600"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=33600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}