{"id":39081,"date":"2016-06-19T10:17:46","date_gmt":"2016-06-19T02:17:46","guid":{"rendered":"http:\/\/www.htt.hk\/?p=39081"},"modified":"2016-06-19T10:17:46","modified_gmt":"2016-06-19T02:17:46","slug":"%e5%bf%ab%e6%97%b6%e5%b0%9a%e5%a4%a7%e6%88%98%e7%99%bd%e7%83%ad%e5%8c%96%e4%bc%98%e8%a1%a3%e5%ba%93%e4%b8%8ezara%e7%9a%84%e6%9c%80%e6%96%b0%e7%ab%9e%e4%ba%89%e6%88%98%e7%95%a5","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=39081","title":{"rendered":"\u5feb\u65f6\u5c1a\u5927\u6218\u767d\u70ed\u5316\u4f18\u8863\u5e93\u4e0eZARA\u7684\u6700\u65b0\u7ade\u4e89\u6218\u7565"},"content":{"rendered":"

\u5feb\u65f6\u5c1a\u9ad8\u70e7\u4e0d\u9000\uff0c\u65e5\u672c\u670d\u88c5\u8fde\u9501\u54c1\u724c Uniqlo (\u4f18\u8863\u5e93\uff09\u3001\u745e\u5178\u5feb\u65f6\u5c1a\u5de8\u5934 H&M \u548c ZARA \u7684\u6bcd\u516c\u53f8 Inditex SA \u7b49\u5de8\u5934\u4e4b\u95f4\u7684\u7ade\u4e89\u4e5f\u65e5\u76ca\u6fc0\u70c8\u3002\u7531\u4e8e\u6696\u51ac\u7b49\u56e0\u7d20\uff0c\u670d\u88c5\u96f6\u552e\u4e1a\u7684\u6574\u4f53\u60c5\u51b5\u5e76\u4e0d\u7b97\u592a\u597d\u3002\u65d7\u4e0b\u62e5\u6709 Old Navy \u548c Banana Republic \u7b49\u54c1\u724c\u7684\u7f8e\u56fd\u670d\u88c5\u96f6\u552e\u96c6\u56e2 Gap Inc \u6700\u8fd1\u8868\u73b0\u4e0d\u4f73\uff0c\u88ab\u8feb\u901a\u8fc7\u964d\u4ef7\u6765\u5438\u5f15\u6d88\u8d39\u8005\uff0c\u5e76\u5173\u95ed\u4e86\u5341\u591a\u5bb6\u95e8\u5e97\u3002\u8bc4\u7ea7\u673a\u6784 Standard & Poo \u6700\u8fd1\u5c06 Gap Inc \u7684\u503a\u5238\u8c03\u5230\u4e86\u5783\u573e\u7ea7\u3002<\/p>\n

\u60f3\u8981\u5728\u4f11\u95f2\u65f6\u5c1a\u9886\u57df\u53d6\u5f97\u6210\u529f\uff0c\u4f01\u4e1a\u89c4\u6a21\u975e\u5e38\u91cd\u8981\u3002\u76f8\u6bd4\u5176\u4ed6\u96f6\u552e\u5de8\u5934\uff0c\u4f18\u8863\u5e93\u7684\u89c4\u6a21\u4f9d\u7136\u8f83\u5c0f\uff0c\u5728\u5168\u7403 17\u4e2a\u56fd\u5bb6\u62e5\u67091734\u5bb6\u95e8\u5e97\uff0c\u5176\u4e2d\u6709 44\u5bb6\u95e8\u5e97\u4f4d\u4e8e\u7f8e\u56fd\uff0c\u4e2d\u56fd 449\u5bb6\uff0c\u65e5\u672c 846\u5bb6\u3002\u800c H&M \u5728\u5168\u7403\u95e8\u5e97\u6570\u91cf\u8d85\u8fc74000\u5bb6\uff0c Gap Inc \u62e5\u67093700\u5bb6\u95e8\u5e97\uff0cInditex \u5219\u4e3a 7000\u5bb6 \u3002<\/p>\n

\u4f18\u8863\u5e93<\/p>\n

\u5c3d\u7ba1\u89c4\u6a21\u76f8\u6bd4\u5176\u4ed6\u96c6\u56e2\u5e76\u6ca1\u6709\u4f18\u52bf\uff0c\u4f46\u662f\u5927\u5c0f\u5e76\u4e0d\u80fd\u51b3\u5b9a\u6210\u8d25\u3002\u8bb8\u591a\u5206\u6790\u5e08\u90fd\u8ba4\u4e3a\uff0c\u4f18\u8863\u5e93\u672a\u6765\u53d1\u5c55\u7684\u5173\u952e\uff0c\u662f\u5728\u63d0\u4f9b\u9ad8\u6027\u4ef7\u6bd4\u7684\u4f18\u8d28\u5546\u54c1\u7684\u540c\u65f6\uff0c\u6253\u9020\u4e00\u4e2a\u72ec\u7279\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n

\u54a8\u8be2\u516c\u53f8 Interbrand \u4e9a\u592a\u5730\u533a\u7684 CEO Stuart Green\u8868\u793a\uff1a\u201c\u60f3\u8981\u6709\u6240\u7a81\u7834\uff0c\u4f18\u8863\u5e93\u5fc5\u987b\u63d0\u4f9b\u66f4\u52a0\u4e2a\u6027\u5316\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u8981\u5728\u4fdd\u6301\u4ea7\u54c1\u8d28\u91cf\u7684\u540c\u65f6\uff0c\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u66f4\u6df1\u5c42\u6b21\u7684\u60c5\u611f\u8054\u7cfb\uff0c\u589e\u52a0\u4ed6\u4eec\u5bf9\u54c1\u724c\u7684\u5fe0\u8bda\u5ea6\u3002\u8fd9\u5e76\u4e0d\u662f\u4e00\u4ef6\u5f88\u5bb9\u6613\u7684\u4e8b\u60c5\u3002\u201d<\/p>\n

Interbrand \u5c06\u4f18\u8863\u5e93\u5217\u4e3a\u65e5\u672c\u6700\u6709\u4ef7\u503c\u7684\u96f6\u552e\u54c1\u724c\uff0c\u800c\u6839\u636e\u798f\u5e03\u65af\u7684\u8c03\u67e5\uff0c\u521b\u59cb\u4eba\u67f3\u4e95\u6b63\u76ee\u524d\u662f\u65e5\u672c\u9996\u5bcc\u3002<\/p>\n

\u7531\u4e8e\u6696\u51ac\u7684\u5f71\u54cd\uff0c\u4f18\u8863\u5e93\u7684\u5916\u5957\u3001HeatTech \u5185\u8863\u53ca\u5176\u4ed6\u51ac\u5b63\u670d\u88c5\u7684\u9500\u552e\u5747\u53d7\u5230\u4e86\u4e0d\u5c0f\u7684\u5f71\u54cd\uff0c\u5bfc\u81f4\u5229\u6da6\u589e\u901f\u51fa\u73b0\u4e86\u4e0b\u6ed1\uff0c\u6bcd\u516c\u53f8\u8fc5\u9500\u96c6\u56e2\uff08Fast Retailing\uff09\u4e5f\u56e0\u6b64\u53d7\u5230\u4e86\u51b2\u51fb\u3002\u622a\u81f3 8\u6708\u7684 2015\u8d22\u5e74\uff0c\u8fc5\u9500\u7684\u5229\u6da6\u4f30\u4e3a 600\u4ebf\u65e5\u5143\uff0c\u76f8\u6bd4\u53bb\u5e74\u540c\u671f\u4e0b\u964d 46%\u3002<\/p>\n

\u5206\u6790\u5e08\u8ba4\u4e3a\uff0c\u4e3a\u4e86\u8fc8\u5165\u65b0\u7684\u589e\u957f\u9636\u6bb5\uff0c\u4f18\u8863\u5e93\u9700\u8981\u8fdb\u4e00\u6b65\u6269\u5927\u7ebf\u4e0a\u9500\u552e\u7684\u89c4\u6a21\uff0c\u5e76\u6839\u636e\u5730\u533a\u7279\u8272\uff0c\u8c03\u6574\u4e9a\u6d32\u4ee5\u5916\u5e02\u573a\u7684\u7b56\u7565\uff0c\u5438\u5f15\u7f8e\u6d32\u90ca\u533a\u6d88\u8d39\u8005\u7b49\u91cd\u8981\u7684\u6d88\u8d39\u7fa4\u4f53\u3002\u76ee\u524d\u7535\u5546\u5e02\u573a\u7684\u53d1\u5c55\u5982\u706b\u5982\u837c\uff0c\u6d88\u8d39\u8005\u4eec\u66f4\u52a0\u503e\u5411\u4e8e\u4f7f\u7528\u6570\u5b57\u5e73\u53f0\u548c\u793e\u4ea4\u7f51\u7edc\u6765\u6311\u9009\u54c1\u724c\u3002\u9762\u5bf9\u4e92\u8054\u7f51\u4e0a\u94fa\u5929\u76d6\u5730\u7684\u4fe1\u606f\uff0c\u54c1\u724c\u9700\u8981\u5728\u5c55\u793a\u81ea\u5df1\u7684\u540c\u65f6\uff0c\u626e\u6f14\u8d77\u4fe1\u606f\u8fc7\u6ee4\u8005\u7684\u4fe1\u606f\uff0c\u66f4\u597d\u5730\u4e0e\u6d88\u8d39\u8005\u8fdb\u884c\u6c9f\u901a\u3002<\/p>\n

\"1\"<\/a><\/p>\n

\u4e3a\u4e86\u8fdb\u4e00\u6b65\u62d3\u5c55\u5168\u7403\u5e02\u573a\uff0c\u4f18\u8863\u5e93\u91c7\u53d6\u4e86\u51e0\u9879\u5173\u952e\u7b56\u7565\uff1a<\/p>\n

\u62db\u5175\u4e70\u9a6c\uff0c\u96c7\u4f63\u5173\u952e\u4eba\u624d<\/p>\n

\u4f18\u8863\u5e93\u8fd1\u5e74\u6765\u5438\u6536\u7684\u90e8\u5206\u4eba\u624d\u5305\u62ec\uff1a<\/p>\n

\u66fe\u7ecf\u5728 Herm\u00e8s \u548c Lacoste \u4f9b\u804c\u7684\u6cd5\u56fd\u8bbe\u8ba1\u5e08 Christophe Lemaire\u3002\u4ed6\u76ee\u524d\u662f\u4f18\u8863\u5e93\u5728\u5df4\u9ece\u7684\u7814\u7a76\u4e2d\u5fc3\u7684\u8d1f\u8d23\u4eba\uff1b<\/p>\n

\u56fd\u9645\u54c1\u724c\u4e13\u5bb6\uff0c\u7f8e\u7c4d\u534e\u88d4 John Jay\u3002\u4ed6\u66fe\u7ecf\u4e3a Nike\uff0c Coca-Cola\u548c Microsoft \u7b49\u591a\u5bb6\u516c\u53f8\u5236\u4f5c\u54c1\u724c\u5ba3\u4f20\u5e7f\u544a\u3002<\/p>\n

Fast Retailing \u5168\u7403\u521b\u610f\u603b\u88c1 Jay \u8868\u793a\uff1a\u201c\u4e0d\u7ba1\u662f\u5317\u4eac\u8fd8\u662f\u7ebd\u7ea6\uff0c\u5e74\u8f7b\u4eba\u7684\u7279\u70b9\u548c\u9700\u6c42\u6709\u8bb8\u591a\u5171\u540c\u4e4b\u5904\u3002\u800c\u6211\u4eec\u76ee\u524d\u8fd8\u53ea\u53d1\u6398\u4e86\u8fd9\u4e9b\u9700\u6c42\u7684\u4e00\u5c0f\u90e8\u5206\u3002\u4f18\u8863\u5e93\u672a\u6765\u8fd8\u6709\u5f88\u5927\u7684\u6f5c\u529b\u3002\u201d<\/p>\n

\u4e0e\u5404\u754c\u610f\u89c1\u9886\u8896\u5408\u4f5c\uff0c\u5f3a\u5316\u4ea7\u54c1\u7279\u8272<\/p>\n

\u67f3\u4e95\u6b63\u5bf9\u672a\u6765\u7684\u89c4\u5212\u4e2d\uff0c\u9664\u4e86\u51cf\u5c11\u6210\u672c\uff0c\u63d0\u9ad8\u6548\u7387\uff0c\u91cd\u65b0\u8bc4\u4f30\u5b9a\u4ef7\u7b56\u7565\u4ee5\u5916\uff0c\u6700\u91cd\u8981\u7684\u7b56\u7565\u4e4b\u4e00\uff0c\u4fbf\u662f\u901a\u8fc7\u4e0e\u5404\u754c\u610f\u89c1\u9886\u8896\u5408\u4f5c\uff0c\u4e3a\u4f18\u8863\u5e93\u7684\u4ea7\u54c1\u52a0\u5165\u66f4\u9c9c\u660e\u7684\u201c\u65f6\u5c1a\u201d\u7279\u8272\u3002<\/p>\n

\u4f18\u8863\u5e93\u76ee\u524d\u7684\u5408\u4f5c\u5bf9\u8c61\u5305\u62ec\uff1a<\/p>\n

\u65e5\u672c\u6f6e\u724c The Bathing Ape \u7684\u521b\u59cb\u4eba Nigo\u3002\u901a\u8fc7\u4e0e Nigo \u7684\u5408\u4f5c\uff0c\u8ba9\u4f18\u8863\u5e93\u7684 T\u6064\u66f4\u52a0\u6f6e\u8303\u3002\u4f18\u8863\u5e93 T\u6064\u7684\u5176\u4ed6\u7075\u611f\u6765\u6e90\u8fd8\u5305\u62ec\u6ce2\u666e\u827a\u672f\u5bb6Andy Warhol\uff0c\u7c73\u8001\u9f20\u548c\u65e5\u672c\u4f20\u7edf\u7684\u6b4c\u821e\u4f0e\u7b49\u3002<\/p>\n

\u300aVogue\u300b\u6cd5\u56fd\u7248\u7684\u524d\u4e3b\u7f16 Carine Roitfield\uff0c\u4e3a\u95e8\u5e97\u5e26\u6765\u4e86\u522b\u81f4\u7684\u8bbe\u8ba1\u98ce\u683c<\/p>\n

\u7f51\u7403\u660e\u661f Kei Nishikori \u548c Novak Djokovic\uff0c\u63a8\u5e7f\u65d7\u4e0b\u7684\u8fd0\u52a8\u670d\u88c5<\/p>\n

\u4ee5\u7a46\u65af\u6797\u670d\u88c5\u8bbe\u8ba1\u89c1\u957f\u7684\u8bbe\u8ba1\u5e08 Hana Tajima<\/p>\n

\u9664\u4e86\u660e\u661f\u4ee5\u5916\uff0c\u4f18\u8863\u5e93\u8fd8\u4e0e\u82f1\u56fd\u767e\u8d27\u516c\u53f8 Liberty London \u5c55\u5f00\u4e86\u5408\u4f5c\uff0c\u5f15\u5165\u4e86\u540e\u8005\u591a\u5f69\u7684\u82b1\u7eb9\u9762\u6599<\/p>\n

BNP Paribas\uff08\u5df4\u9ece\u94f6\u884c\uff09\u7684\u5962\u4f88\u54c1\u884c\u4e1a\u5206\u6790\u5e08 Luca Solca \u8868\u793a\uff1a\u201c\u76f8\u6bd4\u5176\u4ed6\u5927\u578b\u65f6\u5c1a\u96f6\u552e\u5546\uff0c\u4f18\u8863\u5e93\u7684\u4f18\u52bf\u4e4b\u4e00\u5728\u4e8e\uff0c\u4ed6\u4eec\u5e76\u4e0d\u628a\u7cbe\u529b\u6295\u5165\u5728\u8ffd\u968f\u65f6\u5c1a\u6f6e\u6d41\u4e0a\uff0c\u800c\u662f\u52aa\u529b\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u8d28\u91cf\u597d\uff0c\u4ef7\u683c\u5408\u7406\u7684\u4ea7\u54c1\u3002\u5728\u6b64\u57fa\u7840\u4e4b\u4e0a\uff0c\u4ed6\u4eec\u901a\u8fc7\u4e0e\u610f\u89c1\u9886\u8896\u5c55\u5f00\u5408\u4f5c\uff0c\u4e3a\u81ea\u5df1\u7684\u670d\u88c5\u589e\u52a0\u65f6\u5c1a\u548c\u524d\u536b\u7684\u5143\u7d20\uff0c\u5438\u5f15\u6d88\u8d39\u8005\u3002\u201d<\/p>\n

ZARA \u7684\u6bcd\u516c\u53f8\uff0c\u897f\u73ed\u7259\u670d\u88c5\u96f6\u552e\u96c6\u56e2 Inditex SA \u5728\u5468\u4e09\u516c\u5e03\u4e86\u90e8\u5206\u8d22\u52a1\u6570\u636e\uff0c\u8868\u73b0\u597d\u4e8e\u9884\u671f\u3002\u5feb\u8282\u594f\u7684\u5206\u9500\u6a21\u5f0f\u5e2e\u52a9\u4ed6\u4eec\u6210\u529f\u8d85\u8d8a\u4e86 H&M \u7b49\u7ade\u4e89\u5bf9\u624b\u3002\u540e\u8005\u7684\u8868\u73b0\u672a\u80fd\u8fbe\u5230\u5206\u6790\u5e08\u7684\u9884\u671f\u3002<\/p>\n

\u622a\u81f3 4\u6708\u7684\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u90e8\u5206\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n

\u4e0d\u8ba1\u6c47\u7387\u5f71\u54cd\uff0c\u7b2c\u4e8c\u5b63\u5ea6\u7b2c\u4e00\u5468\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f 15%\uff0c\u9ad8\u4e8e\u4e3b\u8981\u7ade\u4e89\u5bf9\u624b H&M 5\u6708\u9500\u552e 9%\u7684\u589e\u5e45<\/p>\n

\u8425\u4e1a\u5229\u6da6\u540c\u6bd4\u589e\u957f 6%\u81f3 7.05\u4ebf\u6b27\u5143\uff0c\u9ad8\u4e8e\u5206\u6790\u5e08\u9884\u8ba1\u7684 6.96\u4ebf\u6b27\u5143<\/p>\n

\u80a1\u4ef7\u540c\u6bd4\u4e0a\u6da8 3.3%\uff0c\u9ad8\u4e8e H&M \u80a1\u4ef71.4%\u7684\u589e\u5e45<\/p>\n

\u201c\u4eca\u5e74\u51ac\u5929\u6e29\u6696\u7684\u6c14\u5019\u5bf9\u7edd\u5927\u591a\u6570\u96f6\u552e\u5546\u90fd\u9020\u6210\u4e86\u4e0d\u5c0f\u7684\u5f71\u54cd\uff0cInditex \u7684\u5f3a\u52bf\u8868\u73b0\uff0c\u4e3b\u8981\u6e90\u4e8e\u4ed6\u4eec\u5728\u5546\u4e1a\u6a21\u5f0f\u4e0a\u7684\u4f18\u52bf\u3002\u201d Sanford C. Bernstein\u7684\u5206\u6790\u5e08 Jamie Merriman \u5199\u9053\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u8fc7\u4e8e\u6e29\u6696\u7684\u6c14\u5019\u5bf9 H&M \u7684\u9500\u552e\u9020\u6210\u4e86\u4e0d\u5c0f\u7684\u5f71\u54cd\u3002<\/p>\n

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\"2\"<\/a><\/p>\n

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