{"id":42684,"date":"2016-09-30T09:10:59","date_gmt":"2016-09-30T01:10:59","guid":{"rendered":"http:\/\/www.htt.hk\/?p=42684"},"modified":"2016-09-30T09:10:59","modified_gmt":"2016-09-30T01:10:59","slug":"nike-%e6%9c%80%e6%96%b0%e5%ad%a3%e6%8a%a5%e9%94%80%e5%94%ae%e5%88%a9%e6%b6%a6%e8%b6%85%e9%a2%84%e6%9c%9f%e4%b8%ba%e4%bd%95%e4%bb%8d%e9%81%ad%e5%8d%8e%e5%b0%94%e8%a1%97%e7%9c%8b%e8%a1%b0%ef%bc%9f","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=42684","title":{"rendered":"Nike \u6700\u65b0\u5b63\u62a5\u9500\u552e\u5229\u6da6\u8d85\u9884\u671f\u4e3a\u4f55\u4ecd\u906d\u534e\u5c14\u8857\u770b\u8870\uff1f"},"content":{"rendered":"

\u5168\u7403\u8fd0\u52a8\u670d\u9970\u8001\u5927 Nike \u7ecf\u5386\u4e86\u8270\u96be\u7684\u4e00\u5e74\u3002\u867d\u7136\u5e7f\u544a\u5ba3\u4f20\u4eae\u70b9\u9891\u73b0\uff0c\u4ea7\u54c1\u521b\u65b0\u6e90\u6e90\u4e0d\u65ad\uff0c\u4f46\u662f 2016\u5e74\u5728Nike\u6700\u5927\u7684\u5317\u7f8e\u5e02\u573a\uff0c\u5176\u5e02\u573a\u4efd\u989d\u7adf\u7136\u9510\u51cf 13%\u3002<\/p>\n

\u7ecf\u6d4e\u8870\u9000\u7ed3\u675f\u4ee5\u6765\uff0c\u5373\u4fbf\u9762\u5bf9 Adidas \u548c Under Armour \u7b49\u7ade\u4e89\u5bf9\u624b\u7684\u6311\u6218\uff0cNike \u4e00\u76f4\u4fdd\u6301\u589e\u957f\u6001\u52bf\u3002\u8fc7\u53bb\u4e03\u5e74\uff0cNike \u7684\u80a1\u4ef7\u6bcf\u5e74\u5e73\u5747\u589e\u957f 26%\u3002\u4f46\u662f 2016\u5e74\u5374\u622a\u7136\u4e0d\u540c\uff0c\u80a1\u7968\u5927\u5e02\u5c61\u521b\u65b0\u9ad8\uff0c\u800c Nike \u7684\u80a1\u4ef7\u5374\u7d2f\u8ba1\u4e0b\u8dcc\u4e86 16%\u3002<\/p>\n

\"1\"<\/a><\/p>\n

\u4e00\u65b9\u9762\uff0cUnder Armour \u51ed\u501f\u4ee3\u8a00\u4eba\u7bee\u7403\u660e\u661f\u5e93\u91cc\u7684\u51fa\u8272\u8868\u73b0\uff0c\u5728\u7bee\u7403\u5e02\u573a\u7ed9\u4e86 Nike \u6c89\u91cd\u7684\u6253\u51fb\uff1b\u53e6\u4e00\u65b9\u9762\uff0cAdidas \u901a\u8fc7\u4e0e\u5929\u738b\u5de8\u661f Kanye West \u8054\u624b\uff0c\u4ee5\u53ca Superstar \u7b49\u590d\u53e4\u978b\u6380\u8d77\u7684\u70ed\u6f6e\uff0c\u5728\u4f11\u95f2\u978b\u5e02\u573a\u8868\u73b0\u7a81\u51fa\u3002\u4e0d\u4ec5\u5982\u6b64\uff0cAdidas \u7684 Boost \u6280\u672f\uff0c\u4e5f\u7ed9 Nike \u7684\u8dd1\u978b\u65bd\u52a0\u4e86\u5f88\u5927\u7684\u538b\u529b\u3002<\/p>\n

\u5f6d\u535a\u793e\u7684\u6570\u636e\u5206\u6790\u5e08 Chen Grazutis \u8868\u793a\uff0c\u73b0\u5728 Nike \u6709\u592a\u591a\u7684\u7ade\u4e89\u5bf9\u624b\uff0c\u8fd9\u4e9b\u7ade\u4e89\u5bf9\u624b\u6709\u5404\u81ea\u7684\u4e3b\u653b\u70b9\uff0c\u8ba9 Nike \u6ca1\u529e\u6cd5\u7ef4\u6301\u9ad8\u5b9a\u4ef7\uff0c\u4e3a\u6b64 Nike \u63d0\u4f9b\u4e86\u4f4e\u7aef\u7248\u672c\u7684 Lebron James \u548c Kevin Durant \u7b7e\u540d\u978b\uff0c\u6b64\u4e3e\u4e5f\u4f7f Nike \u7684\u5229\u6da6\u7387\u6709\u6240\u4e0b\u964d\u3002<\/p>\n

\u4f11\u95f2\u4f18\u4e8e\u4e13\u4e1a<\/p>\n

NPD Group \u7684\u5206\u6790\u5e08 Matt Powell \u8ba4\u4e3a\uff0c\u73b0\u5728\u6d88\u8d39\u8005\u5bf9\u7ecf\u5178\u4f11\u95f2\u98ce\u683c\u7684\u559c\u7231\u7a0b\u5ea6\u8d85\u8fc7\u4e86\u4e13\u4e1a\u8fd0\u52a8\u4ea7\u54c1\uff0c\u8fd9\u662f Nike \u73b0\u5728\u7ade\u4e89\u529b\u51cf\u5f31\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n

Matt Powell \u8bf4\u9053\uff1a\u201c\u8fd1\u4e9b\u5e74\u6765\uff0c\u9ad8\u79d1\u6280\u65e5\u5e38\u8dd1\u6b65\u978b\u65e5\u76ca\u53d7\u5230\u4eba\u4eec\u7684\u6b22\u8fce\uff0c\u63a8\u52a8\u4e86\u8dd1\u978b\u4ea7\u4e1a\u7684\u53d1\u5c55\u3002\u73b0\u5728\u66f4\u591a\u7684\u6d88\u8d39\u8005\u4f1a\u9009\u62e9 Adidas \u7684 Stan Smith \u8fd9\u6837\u7684\u4f11\u95f2\u978b\u3002\u4e0d\u4ec5\u4ec5\u662f Nike\uff0c\u8bf8\u5982 Steve Madden \u8fd9\u6837\u7684\u4f20\u7edf\u4f11\u95f2\u978b\u5236\u9020\u5546\u4e5f\u53d7\u5230\u4e86\u5a01\u80c1\u3002\u73b0\u5728\u4e13\u4e1a\u6027\u80fd\u4ea7\u54c1\u5728\u5404\u54c1\u724c\u4e2d\u7684\u5730\u4f4d\u8d8a\u6765\u8d8a\u4f4e\u3002\u201d<\/p>\n

\u6295\u8d44\u8005\u6700\u611f\u5174\u8da3\u7684\u662f Nike \u5728\u5317\u7f8e\u5730\u533a\u7684\u8868\u73b0\uff0c\u5728\u4e2d\u56fd\u7ecf\u6d4e\u4e0d\u7a33\uff0c\u6b27\u6d32\u8870\u9000\u4e4b\u65f6\uff0cNike \u5728\u5927\u672c\u8425\u7684\u8868\u73b0\u8ba9\u6295\u8d44\u8005\u91cd\u62fe\u4fe1\u5fc3\u3002\u4ece 2011\u8d22\u5e74\u5230 2015\u8d22\u5e74\uff0cNike \u5e74\u9500\u552e\u989d\u589e\u901f\u90fd\u5728 10%\u4ee5\u4e0a\uff0c\u4f46\u662f\u622a\u81f3 5\u6708\u5e95\u7684\u4e0a\u8d22\u5e74\uff0c\u589e\u901f\u653e\u7f13\u5230 7.4%\u3002<\/p>\n

\u4e0d\u8fc7 Nike \u4e5f\u4e0d\u662f\u6ca1\u6709\u4eae\u70b9\uff0c\u5728\u8fd4\u6821\u5b63\u7684\u6d88\u8d39\u4e2d\uff0cNike\u5360\u636e\u4e86\u4e3b\u5bfc\u5730\u4f4d\u3002\u4f46\u7531\u4e8e\u8c03\u67e5\u4eba\u7fa4\u662f 18\u5c81\u81f3 35\u5c81\u4e4b\u95f4\uff0c\u4e0d\u662f\u5b8c\u5168\u610f\u4e49\u4e0a\u7684\u8fd4\u6821\u5b63\uff0c\u53ea\u6709\u4e00\u5c0f\u90e8\u5206\u662f\u5927\u5b66\u751f\uff0c\u4ed6\u4eec\u5bf9\u670d\u88c5\u6d88\u8d39\u5e76\u6ca1\u6709\u592a\u591a\u7684\u8ba4\u8bc6\u548c\u4e86\u89e3\u3002\u800c\u5b9e\u9645\u4e0a\uff0c\u8fd4\u6821\u5b63\u6d88\u8d39\u7684\u4e3b\u8981\u539f\u56e0\u5728\u4e8e\u4e4b\u524d\u7684\u8863\u670d\u4e0d\u5408\u8eab\u800c\u8d2d\u4e70\u65b0\u670d\u88c5\uff0c\u8fd9\u662f\u8c03\u67e5\u4e2d\u6ca1\u6709\u8003\u8651\u5230\u7684\u3002<\/p>\n

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Canaccord Genuity Group Inc. \u7684\u5206\u6790\u5e08 Camilo Lyon \u8868\u793a\uff0cNike \u4e0a\u4e00\u6b21\u5728\u5317\u7f8e\u5730\u533a\u6d41\u5931\u5e02\u573a\u4efd\u989d\u662f\u5728 2009\u5e74\uff0c\u4e0e Adidas \u4e4b\u524d\u7ecf\u5386\u7684\u8870\u843d\u7c7b\u4f3c\uff0cNike \u5927\u6982\u9700\u8981\u4e24\u5e74\u7684\u65f6\u95f4\u91cd\u632f\u4e1a\u52a1\u3002\u4e0d\u8fc7\u73b0\u5728\u60f3\u8981\u8d62\u56de\u6d88\u8d39\u8005\u6216\u8bb8\u8981\u66f4\u52a0\u8270\u96be\uff0cNike 2015\u8d22\u5e74\u7684\u9500\u552e\u989d\u4e3a 324\u4ebf\u7f8e\u5143\uff0c\u60f3\u8981\u5728 2020\u5e74\u8fbe\u5230 500\u4ebf\u7f8e\u5143\u7684\u9500\u552e\u989d\u5e76\u975e\u6613\u4e8b\u3002<\/p>\n

Camilo Lyon\u8865\u5145\u9053\uff0c\u8c03\u67e5\u548c\u7814\u7a76\u663e\u793a Adidas \u548c Under Armour \u5c06\u4f1a\u7ee7\u7eed\u593a\u53d6 Nike \u7684\u5e02\u573a\u4efd\u989d\u3002\u4ed6\u5c06 Nike \u80a1\u7968\u7684\u76ee\u6807\u4ef7\u7531 56\u7f8e\u5143\u4e0b\u8c03\u4e3a 52\u7f8e\u5143\u3002Camilo Lyon\u8bf4\u9053\uff1a\u201c\u6211\u4eec\u5bf9 Nike \u7684\u62c5\u5fe7\u5728\u589e\u52a0\uff0c\u54c1\u724c\u7684\u8f6c\u53d8\u9700\u8981\u82b1\u8d39\u5f88\u957f\u65f6\u95f4\uff0c\u54c1\u724c\u590d\u5174\u4e5f\u4e00\u6837\u3002\u201d<\/p>\n

J.P. Morgan Chase \u7684 Matthew Boss \u5c06 Nike \u4ece\u4ed6\u7684\u91cd\u70b9\u80a1\u7968\u540d\u5355\u4e2d\u79fb\u9664\uff0c\u663e\u793a\u51fa\u5bf9 Nike \u7684\u7ade\u4e89\u529b\u7684\u62c5\u5fe7\u3002Matthew Boss \u540c\u65f6\u4e5f\u4e0b\u8c03\u4e86\u76ee\u6807\u4ef7\u3002<\/p>\n

Nike \u516c\u53f8\u8868\u793a\u5c06\u4e0d\u518d\u5728\u5b63\u5ea6\u8d22\u62a5\u4e2d\u62ab\u9732\u9884\u8d2d\u8ba2\u5355\u7684\u4fe1\u606f\uff0c\u4e0d\u8fc7\u4ecd\u4f1a\u5728\u7535\u8bdd\u4f1a\u8bae\u4e2d\u8ba8\u8bba\u8fd9\u4e9b\u95ee\u9898\u3002 Edward Jones \u5206\u6790\u5e08 Brian Yarbrough \u8ba4\u4e3a\u8fd9\u4e00\u51b3\u7b56\u5341\u5206\u53ef\u7591\u3002\u745e\u58eb\u4fe1\u8d37\u7684\u5206\u6790\u5e08\u4e5f\u5341\u5206\u5173\u6ce8\u8fd9\u4e00\u51b3\u5b9a\uff0c\u8868\u793a\uff1a\u201c\u6bdb\u5229\u7684\u538b\u529b\u4f1a\u4e00\u76f4\u5b58\u5728\uff0cNike \u7684\u8fd9\u4e00\u51b3\u5b9a\u8ba9\u6211\u4eec\u66f4\u52a0\u62c5\u5fc3\u4e86\u3002\u201d \u745e\u58eb\u4fe1\u8d37\u4e5f\u5c06\u5176\u5bf9 Nike \u7684\u9884\u671f\u4ece 63\u7f8e\u5143\u4e0b\u8c03\u4e3a 60\u7f8e\u5143\u3002<\/p>\n

\u4e0d\u8fc7\uff0c\u91ce\u6751\u8bc1\u5238\u7684 Siegel\u8ba4\u4e3a\u8fd9\u4e00\u51b3\u5b9a\u5e76\u4e0d\u91cd\u8981\u3002\u4ed6\u8868\u793a\u5b9e\u9645\u9500\u552e\u989d\u8981\u6bd4\u9884\u671f\u9500\u552e\u989d\u66f4\u5177\u6307\u5bfc\u610f\u4e49\uff0c\u4e0d\u8fc7\u4ed6\u540c\u6837\u5c06\u81ea\u5df1\u5bf9 Nike\u7684\u9884\u671f\u4ece 64\u7f8e\u5143\u4e0b\u8c03\u4e3a60\u7f8e\u5143\u3002<\/p>\n

\u672c\u5468\u4e09\uff0cNike \u7684\u80a1\u4ef7\u4e3a 54.68\u6b27\u5143\uff0c\u4e0b\u8dcc 1.2%\u3002<\/p>\n

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Nike \u516c\u5e03\u4e86\u622a\u81f3\u4eca\u5e74 8\u6708\u5e95\u76842016\/2017\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u6570\u636e\uff08\u8fd9\u4e2a\u65f6\u95f4\u6bb5\u4e00\u822c\u662f Nike \u6bcf\u5e74\u9500\u552e\u6700\u65fa\u7684\u5b63\u5ea6\uff09\uff1a<\/p>\n

\u9500\u552e\u989d 91\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 8%<\/p>\n

\u51c0\u5229\u6da6 12.5\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 5%\uff0c\u644a\u8584\u540e\u6bcf\u80a1\u6536\u76ca 73\u7f8e\u5206\uff0c\u540c\u6bd4\u589e\u957f 9%<\/p>\n

\u6bdb\u5229\u7387\u4e3a 45.5\uff05\uff0c\u540c\u6bd4\u4e0b\u964d 2%<\/p>\n

\u5e93\u5b58\u4ef7\u503c\u7ea6\u4e3a 49\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 11%<\/p>\n

\u9884\u8d2d\u8ba2\u5355\u540c\u6bd4\u589e\u957f 7%<\/p>\n

\u6b64\u524d\u5206\u6790\u5e08\u9884\u8ba1\uff1a\u9500\u552e\u989d\u4e3a 88.7\u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 5.4%\uff0c\u644a\u8584\u540e\u6bcf\u80a1\u6536\u76ca 56\u7f8e\u5206\uff0c\u9884\u8d2d\u8ba2\u5355\u540c\u6bd4\u589e\u957f 8%<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5168\u7403\u8fd0\u52a8\u670d\u9970\u8001\u5927 Nike \u7ecf\u5386\u4e86\u8270\u96be\u7684\u4e00\u5e74\u3002\u867d\u7136\u5e7f\u544a\u5ba3\u4f20\u4eae\u70b9\u9891\u73b0\uff0c\u4ea7\u54c1\u521b\u65b0\u6e90\u6e90\u4e0d\u65ad\uff0c\u4f46\u662f 2016\u5e74\u5728Nik […]<\/p>\n","protected":false},"author":2,"featured_media":42685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-42684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/42684","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42684"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/42684\/revisions"}],"predecessor-version":[{"id":42686,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/42684\/revisions\/42686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/42685"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}