{"id":49200,"date":"2017-03-01T11:23:27","date_gmt":"2017-03-01T03:23:27","guid":{"rendered":"http:\/\/www.htt.hk\/?p=49200"},"modified":"2017-03-01T11:23:27","modified_gmt":"2017-03-01T03:23:27","slug":"zara%e3%80%81hm%e3%80%81gap-%e5%92%8c%e4%bc%98%e8%a1%a3%e5%ba%93%e5%90%84%e8%87%aa%e7%9a%84%e7%ab%9e%e4%ba%89%e4%bc%98%e5%8a%bf%e6%98%af%e4%bb%80%e4%b9%88","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=49200","title":{"rendered":"Zara\u3001H&M\u3001GAP \u548c\u4f18\u8863\u5e93\u5404\u81ea\u7684\u7ade\u4e89\u4f18\u52bf\u662f\u4ec0\u4e48"},"content":{"rendered":"

\u4f5c\u4e3a\u5feb\u65f6\u5c1a\u754c\u56db\u5927\u54c1\u724c\uff0c\u8fc7\u53bb\u51e0\u5e74\u6765\u4e00\u76f4\u5404\u9886\u98ce\u9a9a\uff0c\u4eca\u5929\u6211\u4eec\u5c31\u4ece\u6d88\u8d39\u8005\u89d2\u5ea6\u6765\u770b\u770b\u5404\u81ea\u7684\u4f18\u7565\u52bf\u5728\u54ea\u91cc\uff0c\u66f4\u597d\u7684\u53bb\u8ba4\u8bc6\u5feb\u65f6\u5c1a\uff0c\u6d88\u8d39\u7684\u65f6\u5019\u66f4\u597d\u7684\u8fdb\u884c\u54c1\u724c\u7684\u9009\u62e9\u3002<\/p>\n

ZARA<\/strong><\/p>\n

\"14\"<\/a><\/p>\n

ZARA\uff0c\u662f\u5f53\u524d\u6700\u6210\u529f\u7684\u4f46\u662f\u6700\u7279\u7acb\u72ec\u884c\u7684\u3002ZARA\u7684\u54c1\u724c\u6838\u5fc3\u7ade\u4e89\u529b\u662f\u76ee\u524d\u4e16\u754c\u4e0a\u6240\u6709\u65f6\u5c1a\u54c1\u724c\u90fd\u6a21\u4eff\u4e0d\u4e86\u7684\u3002ZARA\u91c7\u7528\u7684\u6a21\u5f0f\u53eb\u505aVertical Integration\uff0c\u6781\u5927\u5730\u7f29\u77ed\u4e86\u51fa\u8d27\u65f6\u95f4\uff1a\u5e73\u5747\u4e3a2\u5468\uff0c\u56e0\u6b64\u4ee5ZARA\u4e3a\u4ee3\u8868\u7684\u5feb\u65f6\u5c1a\u54c1\u724c\u4e00\u5e74\u53ef\u4ee5\u670915-20\u4e2aCollection\u3002\u4e0e\u4e4b\u76f8\u6bd4\uff0c\u666e\u901a\u7684\u54c1\u724c\u51fa\u8d27\u7684\u6574\u4e2a\u6d41\u7a0b\u9700\u89814\u81f36\u4e2a\u6708\uff0c\u4e00\u5e74\u4e00\u822c\u53ea\u6709\u4e24\u4e2aCollection\u3002\u4f46\u662f\uff0c\u7531\u4e8e\u91c7\u7528\u4e86Vertical Intergation\u6a21\u5f0f\uff0cZARA\u76f8\u5bf9\u4e8e\u5176\u4ed6\u5feb\u65f6\u5c1a\u54c1\u724c\u80fd\u66f4\u597d\u66f4\u5feb\u5730\u63a7\u5236\u6574\u4e2a\u6d41\u7a0b\uff08\u4ece\u5e02\u573a\u8c03\u7814\uff0c\u5230\u8bbe\u8ba1\uff0c\u6253\u677f\uff0c\u5236\u4f5c\u6837\u8863\uff0c\u6279\u91cf\u751f\u4ea7\uff0c\u8fd0\u8f93\uff0c\u96f6\u552e\uff09\uff0c\u6bd4\u540c\u6837\u4ee5\u51fa\u8d27\u901f\u5ea6\u7740\u79f0\u7684H&M\uff0c\u5feb\u4e865\u5929\u3002<\/p>\n

\u4e3a\u4e86\u8ffd\u6c42\u5feb\uff0cZARA\u53ef\u8c13\u727a\u7272\u4e86\u5f88\u591a\u7684\u6210\u672c\uff1a<\/p>\n

1.\u5728\u751f\u4ea7\u6d41\u7a0b\u4e2d\uff0cZARA\u4f9d\u9760\u603b\u90e8\u6240\u5728\u7684\u62c9\u79d1\u9c81\u5c3c\u4e9a\u7684\u65e0\u6570\u624b\u5de5\u4f5c\u574a\uff0c\u5bb6\u5ead\u5de5\u5382\u8d77\u5bb6\uff0c\u5f88\u591a\u4ea7\u54c1\u76f4\u63a5\u5728\u5f53\u5730\u751f\u4ea7\uff0c\u76f4\u5230\u6700\u8fd1\u51e0\u5e74\u624d\u9010\u6e10\u5916\u5305\uff0c\u7136\u800cH&M\u524d\u4e9b\u5e74\u670975%\u7684\u4ea7\u54c1\u5728\u4e9a\u6d32\u5236\u9020\uff0c\u73b0\u5728\u5df2\u7ecf\u5c06\u751f\u4ea7\u5168\u90e8\u5916\u5305\u3002\u7136\u800c\u4e5f\u56e0\u4e3a\u8fd9\u4e2a\u539f\u56e0\uff0cH&M\u7684\u4ef7\u683c\u5927\u7ea6\u4e3aZARA\u768450%-70%\uff08\u6682\u4e14\u4e0d\u8003\u8651\u539f\u6750\u6599\u6210\u672c\uff09\u3002<\/p>\n

2.\u6240\u6709\u7684\u8fdc\u7a0b\u8fd0\u8f93\u90fd\u662f\u98de\u673a\uff0c\u800c\u4e0d\u7528\u8d27\u8239\uff0c\u7518\u613f\u652f\u4ed8\u9ad8\u989d\u7684\u8fd0\u8d39\u800c\u4e0d\u613f\u610f\u82b1\u8d39\u5e7f\u544a\u8d39\u548c\u5e02\u573a\u8425\u9500\u7684\u8d39\u7528\uff0cZARA\u7684\u5e02\u573a\u8425\u9500\u8d39\u7528\u53ea\u5360\u603b\u6210\u672c\u76840.3%-0.4%\uff0c\u7136\u800c\u5176\u4ed6\u54c1\u724c\u5927\u7ea6\u53603%-4%\u3002\u7eb5\u4f7f\u82b1\u8d39\u4e86\u9ad8\u6602\u7684\u6210\u672c\u53bb\u8ffd\u6c42\u5feb\uff0cZARA\u7684\u6bdb\u5229\u7387\u548c\u51c0\u5229\u7387\u4ecd\u7136\u548cH&M\u4e0d\u76f8\u4e0a\u4e0b\uff0c\u540c\u65f6ZARA\u4e5f\u4e0d\u613f\u4e3a\u4e86\u63d0\u9ad8\u5229\u6da6\u7387\u53bb\u8282\u7701\u4e0a\u8ff0\u6210\u672c\u3002<\/p>\n

\u56e0\u6b64\uff0cZARA\u8fbe\u5230\u4e86\u6240\u6709\u65f6\u5c1a\u54c1\u724c\u548c\u96f6\u552e\u5546\u90fd\u524d\u6240\u672a\u6709\u9ad8\u5ea6\uff08\u6709\u4eba\u8ba4\u4e3a\u4e0d\u8be5\u5c06ZARA\u79f0\u4f5c\u670d\u88c5\u54c1\u724c\uff0c\u56e0\u4e3a\u5b83\u66f4\u7740\u91cd\u4e8e\u751f\u4ea7\u548c\u96f6\u552e\u73af\u8282\uff0c\u4ece\u672a\u7528\u8bbe\u8ba1\u53bb\u5b9a\u4f4d\u54c1\u724c\u4ea7\u54c1\u7684\u98ce\u683c\uff0c\u4e5f\u5e76\u6ca1\u6709\u4e00\u4e2a\u65f6\u88c5\u54c1\u724c\u5e94\u62e5\u6709\u7684Brand Identity\uff09\uff1a<\/p>\n

1. ZARA\u603b\u90e8\u4ed3\u5e93\u91cc\u7684\u6240\u6709\u8863\u670d\u4e0d\u4f1a\u505c\u7559\u8d85\u8fc7\u4e09\u5929\uff0c\u5e97\u94fa\u6bcf\u5468\u4f1a\u5411\u603b\u90e8\u4e0b\u5355\u4e24\u6b21\u4ee5\u8865\u5145\u4ea7\u54c1\uff0c\u5b58\u8d27\u5468\u8f6c\u7387\u6bd4\u5176\u4ed6\u54c1\u724c\u9ad83-4\u500d<\/p>\n

2.\u5e73\u5747\u6bcf\u5b63\u53ea\u670915%\u7684\u8863\u670d\u9700\u8981\u6253\u6298\u51fa\u552e\uff0c\u5176\u4ed6\u54c1\u724c\u5219\u4e3a50%\u3002<\/p>\n

3. \u987e\u5ba2\u5e73\u5747\u4e00\u5e74\u53bbZARA17\u6b21\uff0c\u5176\u4ed6\u54c1\u724c\u53ea\u67094\u6b21 \u3002<\/p>\n

\u540c\u65f6\uff0cZARA\u7684\u5feb\u4e5f\u5f52\u529f\u4e8e\u4ed6\u4eec\u201c\u5012\u8fc7\u6765\u201d\u7684\u8bbe\u8ba1\u6982\u5ff5\u3002ZARA\u7684HR\u66fe\u8bf4\uff0cZARA\u7684\u6838\u5fc3\uff0c\u662f\u5e97\u94fa\uff0c\u56e0\u4e3a\u53ea\u6709\u5728\u5e97\u94fa\u624d\u80fd\u771f\u6b63\u63a5\u89e6\u5230\u987e\u5ba2\uff0c\u624d\u80fd\u4e86\u89e3\u987e\u5ba2\u7684\u9700\u6c42\u3002\u56e0\u6b64\uff0c\u5e97\u94fa\u63d0\u4f9b\u9500\u552e\u6570\u636e\uff0c\u518d\u5c06\u5176\u9012\u4ea4\u7ed9\u5e97\u9762\u7ecf\u7406\uff0c\u5e97\u9762\u7ecf\u7406\u6574\u7406\u5b8c\u6bd5\u540e\u5c06\u7ed3\u679c\u4ea4\u7ed9\u8bbe\u8ba1\u90e8\u95e8\uff0c\u8bbe\u8ba1\u90e8\u5206\u6309\u7167\u987e\u5ba2\u9700\u6c42\u8bbe\u8ba1\u51fa\u6b3e\u5f0f\uff0c\u518d\u5c06\u5176\u9012\u4ea4\u7ed9\u5546\u4e1a\u90e8\u95e8\u53bb\u8bc4\u4f30\u6210\u672c\u548c\u4ef7\u683c\uff0c\u4e4b\u540e\u5f00\u59cb\u6253\u677f\uff0c\u6837\u8863\u5236\u4f5c\uff0c\u5728\u79fb\u4ea4\u7ed9\u5de5\u5382\u751f\u4ea7\uff0c\u6700\u540e\u5b58\u653e\u4e8eZARA\u8d85\u7ea7\u5927\u7684\u7269\u6d41\u4ed3\u5e93\uff08\u662f\u4e9a\u9a6c\u900a\u76849\u500d\uff09\uff0c\u4ed3\u5e93\u95e8\u53e3\u90fd\u4f1a\u6709\u65e0\u6570\u7684\u8d27\u8f66\u6bcf\u5929\u4e24\u6b21\u5c06\u4ea7\u54c1\u8fd0\u8f93\u5230\u6b27\u6d32\u5176\u4ed6\u5730\u533a\u6216\u8005\u673a\u573a\u3002\u5728\u8fd9\u4e2a\u6d41\u7a0b\u4e2d\uff0c\u5355\u5c31\u8bbe\u8ba1\u800c\u8a00\uff0c\u5e73\u574720\u5206\u949f\u8bbe\u8ba1\u51fa\u4e00\u4ef6\u8863\u670d\uff0c\u6bcf\u5e74\u53ef\u4ee5\u8bbe\u8ba1\u51fa2\u4e075\u5343\u4ef6\u4ee5\u4e0a\u7684\u65b0\u6b3e\uff0c\u662fH&M\u76844-6\u500d\u3002\u56e0\u4e3a\u987e\u5ba2\u5bf9\u4e8e\u65f6\u5c1a\u7684\u9700\u6c42\u662f\u53d8\u5316\u7684\uff0c\u4ece\u5e97\u94fa\u6536\u96c6\u7684\u8d44\u6599\u662f\u5177\u6709\u65f6\u6548\u6027\u7684\uff0c\u56e0\u6b64\uff0c\u5feb\u624d\u662f\u8fd9\u4e00\u6a21\u5f0f\u6700\u6839\u672c\u7684\u4e5f\u662f\u6700\u91cd\u8981\u7684\u5236\u80dc\u6cd5\u5b9d\u3002<\/p>\n

\u6b63\u662f\u56e0\u4e3aZARA\u8fd9\u4e00\u7279\u7acb\u72ec\u884c\u7684\u6a21\u5f0f\uff0c\u624d\u4f7f\u5f97\u5176\u4f59\u73b0\u6709\u54c1\u724c\u5b8c\u5168\u65e0\u6cd5\u6548\u4eff\uff0c\u56e0\u4e3a\u5982\u679c\u6548\u4eff\u5c31\u610f\u5473\u7740\u54c1\u724c\u7684\u8bbe\u8ba1\u5e08\u4eec\u4e0d\u518d\u5bf9\u8bbe\u8ba1\u8d77\u51b3\u5b9a\u6027\u4f5c\u7528\uff0c\u751a\u81f3\u9700\u8981\u91cd\u5efa\u8bbe\u8ba1\u5e08\u56e2\u961f\uff0c\u7269\u6d41\u7cfb\u7edf\uff0c\u751f\u4ea7\u6d41\u7a0b\u7b49\u7b49\u3002<\/p>\n

\u4f46\u662f\u8fd9\u4e00\u6a21\u5f0f\u4e5f\u6709\u7740\u5f0a\u7aef\uff1a<\/p>\n

1.\u56e0\u4e3a\u5bf9\u4e8e\u5168\u90e8\u6d41\u7a0b\u7684\u638c\u63a7\uff0c\u4f7f\u5f97\u8fd0\u8425\u98ce\u9669\u589e\u52a0\uff0c\u5982\u679c\u4e00\u65e6\u51fa\u73b0\u7ecf\u6d4e\u8870\u843d\u6216\u8005\u884c\u4e1a\u4e0d\u666f\u6c14\uff0c\u65e0\u6cd5\u5c06\u538b\u529b\u8f6c\u79fb\u7ed9\u4f9b\u8d27\u5546\uff08\u6bd4\u5982\u8981\u6c42\u4f9b\u8d27\u5546\u964d\u4ef7\uff09\u3002<\/p>\n

2.\u65e0\u6cd5\u6574\u5408\u5404\u56fd\u4f18\u52bf\uff0c\u5b9e\u73b0\u5229\u76ca\u6700\u5927\u5316\u3002<\/p>\n

3.\u5e97\u94fa\u88ab\u54c1\u724c\u76f4\u63a5\u7ba1\u7406\uff0c\u65e0\u6cd5\u901a\u8fc7\u4ee3\u7406\u7b49\u5f62\u5f0f\u5feb\u901f\u6269\u5f20\uff08\u6bd4\u5982\u610f\u5927\u5229\u7684\u8d1d\u7eb3\u901a\uff09\uff0c\u5e76\u4e14\u8d22\u4ea7\u4e5f\u6709\u4e00\u90e8\u5206\u9700\u8981\u6295\u8d44\u4e8e\u65b0\u5e97\u94fa\u548c\u5df2\u6709\u5e97\u94fa\u7684\u7ffb\u65b0\u6574\u4fee\uff0c\u964d\u4f4e\u4e86\u8d44\u4ea7\u5468\u8f6c\u7387\uff08ZARA\u7684Assets Turnover\u4e3a1.4\uff0cGAP\u4e3a1.8\uff0cH&M\u4e3a2\uff09\u3002<\/p>\n

4.\u4f17\u6240\u5468\u77e5\uff0c\u6284\u88ad\u95ee\u9898\uff0cZARA\u5df2\u7ecf\u662f\u660e\u7740\u6284\u4e86\u5f88\u591a\u5e74\uff0c\u4f60\u544a\u6211\u65e0\u6240\u8c13\uff0c\u5b98\u53f8\u8f93\u4e86\u5c31\u8d54\u94b1\uff0c\u53cd\u6b63\u6211\u90fd\u80fd\u6323\u56de\u6765\uff08\u4e0d\u50cf\u7f8e\u56fd\u7684Forever21\u88ab\u63a7\u544a\u4e4b\u540e\u641e\u5f97\u6cb8\u6cb8\u626c\u626c\uff09\u3002<\/p>\n

GAP<\/strong><\/p>\n

\"\"<\/p>\n

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H&M<\/strong><\/p>\n

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\u4f18\u8863\u5e93<\/strong><\/p>\n

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