{"id":49469,"date":"2017-03-08T10:18:19","date_gmt":"2017-03-08T02:18:19","guid":{"rendered":"http:\/\/www.htt.hk\/?p=49469"},"modified":"2017-03-08T10:18:19","modified_gmt":"2017-03-08T02:18:19","slug":"%e8%bf%90%e5%8a%a8%e8%80%81%e7%89%8cpuma%e6%88%90%e5%8a%9f%e9%80%86%e8%bd%ac%e6%96%b0%e8%b4%b5under-armour%e9%a3%8e%e5%85%89%e4%b8%8d%e5%9c%a8","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=49469","title":{"rendered":"\u8fd0\u52a8\u8001\u724cPuma\u6210\u529f\u9006\u8f6c\u65b0\u8d35Under Armour\u98ce\u5149\u4e0d\u5728"},"content":{"rendered":"<p>2017\u5e74\u521a\u521a\u5f00\u59cb\u4e24\u4e2a\u6708\uff0c\u8fd0\u52a8\u5e02\u573a\u4e24\u5927\u5de8\u5934\uff1a\u5fb7\u56fd Puma SE\uff08\u5f6a\u9a6c\uff09 \u548c\u7f8e\u56fd\u7684 Under Armour Inc. \uff08\u5b89\u5fb7\u739b\uff09\u7684\u5904\u5883\u5df2\u7ecf\u6084\u7136\u53d1\u751f\u4e86\u9006\u8f6c\u3002<\/p>\n<p>\u90e8\u5206\u5f97\u76ca\u4e8e Rihanna \u7b49\u660e\u661f\u540d\u4eba\u7684\u4ee3\u8a00\uff0cPuma \u5f3a\u52bf\u56de\u5f52\uff0c\u5229\u6da6\u589e\u957f\uff0c\u80a1\u4ef7\u98d9\u5347\uff1b Under Armour Inc.\u7684\u8868\u73b0\u5219\u5927\u76f8\u5f84\u5ead\uff0c\u9500\u552e\u589e\u957f\u653e\u7f13\uff0c\u80a1\u4ef7\u5927\u8dcc\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/19.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49470\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/19.png\" alt=\"1\" width=\"600\" height=\"407\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/19.png 600w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/19-300x204.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/19-220x150.png 220w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>Puma \u4e0e\u540d\u4eba\u5408\u4f5c\u7684\u65b9\u5f0f\u5728\u591a\u5e74\u524d\u8fd8\u4e0d\u594f\u6548\uff0c\u751a\u81f3\u6210\u4e3a\u54c1\u724c\u7684\u81f4\u547d\u5f31\u70b9\u3002\u5f53\u5e74\uff0cPuma \u9996\u5ea6\u8bd5\u6c34\u65f6\u5c1a\u5374\u4e0d\u5de7\u8d76\u4e0a\u4e86\u91d1\u878d\u5371\u673a\uff0c\u800c\u5f53\u65f6\u6d88\u8d39\u8005\u5176\u5b9e\u66f4\u5173\u6ce8\u5b9e\u7528\u7684\u8fd0\u52a8\u88c5\u5907\uff0c\u66f4\u591a\u8f6c\u5411\u4e86\u4e3b\u6253\u4e13\u4e1a\u6027\u80fd\u7684 Under Armour\u3002<\/p>\n<p>\u73b0\u5728\uff0c\u8d8a\u6765\u8d8a\u591a\u7684\u6d88\u8d39\u8005\u5728\u5065\u8eab\u623f\u4e4b\u5916\u573a\u5408\u4e5f\u4f1a\u7a7f\u7740\u5065\u8eab\u670d\uff0c\u6bd4\u5982\u5496\u5561\u5e97\uff0c\u4ff1\u4e50\u90e8\u3001\u5546\u573a\u6216\u8005\u65c5\u884c\u65f6\uff0c\u4ed6\u4eec\u9700\u8981\u66f4\u591a\u7684\u201c\u8fd0\u52a8\u4f11\u95f2\u201d\u670d\u88c5\u3002 \u8fd9\u610f\u5473\u7740 Puma \u6b63\u5728\u6536\u56de\u5931\u5730\u3002\u867d\u7136\u5176\u5229\u6da6\u7387\u8fdc\u4e0d\u53ca\u66fe\u7ecf\u7684 20\uff05\u4ee5\u4e0a\u7684\u6c34\u5e73\uff0c\u4f46\u5728\u8fc7\u53bb6\u4e2a\u6708\u4e2d\uff0c\u5176\u80a1\u4ef7\u4e0a\u6da8\u4e8630\uff05\u4ee5\u4e0a\uff0c\u800c\u5728\u6b64\u671f\u95f4 Under Armour \u7684\u5e02\u503c\u7f29\u6c34\u4e86\u4e00\u534a\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/23.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49471\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/23.png\" alt=\"2\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/23.png 600w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/23-300x169.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\uff08\u4e0a\u56fe\uff1a2013\u5e74\u5230 2016\u5e74\uff0cPuma \u4e0e Under Armour \u5e74\u5229\u6da6\u7387\u7684\u53d8\u5316\uff09<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49472\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/31.png\" alt=\"3\" width=\"600\" height=\"338\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/31.png 600w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/31-300x169.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\uff08\u4e0a\u56fe\uff1a2015\u5e74\u5230\u81f3\u4eca\uff0cPuma \u4e0e Under Armour \u80a1\u4ef7\u7684\u53d8\u5316\uff09<\/p>\n<p>Bloomberg Intelligence \u7684\u5206\u6790\u5e08 Chen Grazutis \u8868\u793a\uff1a\u201c\u6211\u4eec\u7ecf\u5e38\u5c06\u8fd9\u4e9b\u516c\u53f8\u79f0\u4e3a\u8fd0\u52a8\u4f11\u95f2\u54c1\u724c\uff0c\u4f46\u4e8b\u5b9e\u662f\uff0c\u4ed6\u4eec\u6bd4\u4ee5\u5f80\u4efb\u4f55\u65f6\u5019\u90fd\u66f4\u5173\u6ce8\u65f6\u5c1a\u3002 \u7edd\u5927\u591a\u6570\u8d2d\u4e70\u8fd0\u52a8\u978b\u7684\u4eba\u90fd\u4e0d\u4f1a\u5c06\u5b83\u4eec\u7528\u4e8e\u8fd0\u52a8\u3002\u201d<\/p>\n<p>\u4e0d\u8fc7\uff0c\u66fe\u957f\u671f\u9677\u4e8e\u4f4e\u8ff7\u72b6\u6001\u7684 Puma \u80a1\u4ef7\uff08\u5f53\u524d\u4e3a 293\u6b27\u5143\uff09\u4f9d\u7136\u4ecd\u6ca1\u6709\u56de\u5230 2007\u5e74\u88ab Kering SA\uff08\u6cd5\u56fd\u5f00\u4e91\u96c6\u56e2\uff09\u6536\u8d2d\u65f6\u6bcf\u80a1 330\u6b27\u5143\u7684\u6c34\u5e73\uff0c\u4e00\u4e9b\u5206\u6790\u5e08\u8868\u793a\uff0cKering \u53ef\u80fd\u8fd8\u662f\u4f1a\u9009\u62e9\u5c06\u5176\u6301\u6709\u7684 Puma \u80a1\u4efd\u51fa\u552e\u3002<\/p>\n<p>Puma \u91cd\u7ec4\u671f\u95f4\uff0cUnder Armour \u7684\u6295\u8d44\u8005\u4ece 2011\u5e74\u5230 2015\u5e74\u83b7\u5f97\u4e86\u4e30\u539a\u7684\u56de\u62a5\uff0c\u5e02\u503c\u589e\u957f\u4e86\u4e09\u500d\u3002\u4f46\u6b64\u540e\u80a1\u4ef7\u4e00\u76f4\u4e0b\u8dcc\uff0c\u5c24\u5176\u662f\u5728 1\u6708\u4efd\u516c\u5e03\u7b2c\u56db\u5b63\u5ea6\u8d22\u62a5\u540e\uff0cUnder Armour \u9500\u552e\u989d\u4ee4\u4eba\u5931\u671b\uff0c\u80a1\u4ef7\u6025\u5267\u4e0b\u6ed1\uff0c\u9996\u5e2d\u6267\u884c\u5b98 Kevin Plank \u6307\u51fa Under Armour \u5bf9\u65f6\u5c1a\u7684\u5173\u6ce8\u4e0d\u8db3\u3002 \u51e0\u5929\u540e\uff0cPuma \u516c\u5e03 2016\u5e74\u9500\u552e\u989d\u548c\u76c8\u5229\u8d85\u8fc7\u5206\u6790\u5e08\u9884\u6d4b\uff0c\u5e76\u9884\u8ba1 2017\u5e74\u7684\u8425\u4e1a\u5229\u6da6\u589e\u957f\u5e45\u5ea6\u5c06\u4e0d\u4f1a\u4f4e\u4e8e 2016\u5e74\u3002<\/p>\n<p>Under Armour \u606f\u7a0e\u524d\u5229\u6da6\uff08EBIT\uff09\u5728\u524d\u51e0\u5e74\u589e\u957f\u4e86\u8d85\u8fc7 1o\u500d\uff0c\u4f46\u5206\u6790\u5e08\u4eec\u73b0\u5728\u9884\u6d4b\uff0c\u4eca\u5e74\u8fd9\u4e00\u6570\u636e\u5c06\u4e0b\u964d 17\uff05\uff0c\u8fd9\u5c06\u662f\u81ea 2008\u5e74\u4ee5\u6765\u9996\u6b21\u4e0b\u964d\u3002Puma \u5728 2016\u5e74\u7684 EBIT\uff08\uff08\u4e0d\u542b\u7279\u6b8a\u9879\u76ee\uff09\uff09\u540c\u6bd4\u589e\u957f\u4e09\u5206\u4e4b\u4e00\uff0c\u81ea 2010\u5e74\u4ee5\u6765\u9996\u6b21\u5b9e\u73b0\u589e\u957f\uff0c\u5206\u6790\u5e08\u9884\u8ba1\u4eca\u5e74\u589e\u901f\u5c06\u8fbe\u5230 47\uff05\u3002<\/p>\n<p>Puma \u7684\u4ee3\u8a00\u4eba\u5305\u62ec Usinter Bolt\uff08\u535a\u5c14\u7279\uff09 \u7b49\u4f53\u575b\u5de8\u661f\uff0c\u540c\u65f6\u4e5f\u901a\u8fc7\u793e\u4ea4\u5a92\u4f53\u6269\u5927\u5f71\u54cd\u529b\u3002<\/p>\n<p>2014\u5e74 Puma \u7b7e\u4e0b\u4e86\u6b4c\u575b\u5929\u540e Rihanna \u4f5c\u4e3a\u54c1\u724c\u5927\u4f7f\uff08\u8be6\u89c1\u300a\u534e\u4e3d\u5fd7\u300b\uff1a\u6b4c\u575b\u5929\u540eRihanna \u8de8\u754c\u51fa\u4efbPuma\u521b\u610f\u603b\u76d1\uff09\u3002 Rihanna \u5728 Twitter\uff0cFacebook \u548c Instagram \u62e5\u6709\u6570\u767e\u4e07\u7c89\u4e1d\uff0c\u5979\u5e2e\u52a9 Puma \u5438\u5f15\u4e86\u66f4\u591a\u5e74\u8f7b\u5ba2\u6237\uff0c\u5e76\u5927\u83b7\u6210\u529f\u3002\u8fd9\u8ba9 Puma \u53bb\u5e74\u5c06\u6a21\u7279\u517c\u6f14\u5458 Cara Delevingne \u548c\u771f\u4eba\u79c0\u660e\u661f Kylie Jenner \u7eb3\u5165\u5176\u4ee3\u8a00\u4eba\u540d\u5355\u4e2d\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/413.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-49473\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/413.jpg\" alt=\"4\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/413.jpg 600w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/03\/413-300x150.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>\u5206\u6790\u5e08\u8868\u793a\uff0c\u8fd0\u52a8\u4f11\u95f2\u8fd8\u6709\u53d1\u5c55\u7684\u7a7a\u95f4\u3002\u8fd9\u5bf9 Puma \u6765\u8bf4\u662f\u597d\u6d88\u606f\uff0c\u4f46 Under Armour \u4f1a\u9762\u4e34\u66f4\u5927\u6311\u6218\u3002<\/p>\n<p>Chen Grazutis \u8bf4\uff1a\u201c\u6211\u4eec\u73b0\u5728\u5904\u4e8e\u4e00\u4e2a\u975e\u5e38\u4f11\u95f2\u7684\uff0c\u4ee5\u65f6\u5c1a\u4e3a\u4e2d\u5fc3\u7684\u65f6\u671f\uff0c\u7bee\u7403\u978b\u548c\u8dd1\u6b65\u978b\u7684\u52bf\u5934\u5927\u4e0d\u5982\u524d\u3002 \u5bf9\u4e8e Under Armour \u8fd9\u6837\u7684\u516c\u53f8\u6765\u8bf4\uff0c\u76ee\u524d\u7684\u5904\u5883\u5c24\u4e3a\u8270\u96be\uff0c\u867d\u7136\u4ed6\u4eec\u53ef\u4ee5\u8c03\u6574\uff0c\u4f46\u663e\u7136\u8fd9\u5e76\u4e0d\u662f\u4ed6\u4eec\u7684\u5f3a\u9879\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2017\u5e74\u521a\u521a\u5f00\u59cb\u4e24\u4e2a\u6708\uff0c\u8fd0\u52a8\u5e02\u573a\u4e24\u5927\u5de8\u5934\uff1a\u5fb7\u56fd Puma SE\uff08\u5f6a\u9a6c\uff09 \u548c\u7f8e\u56fd\u7684 Under Armour  [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":49470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-49469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/49469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49469"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/49469\/revisions"}],"predecessor-version":[{"id":49474,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/49469\/revisions\/49474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/49470"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}