{"id":50588,"date":"2017-04-06T23:22:30","date_gmt":"2017-04-06T15:22:30","guid":{"rendered":"http:\/\/www.htt.hk\/?p=50588"},"modified":"2017-04-06T23:22:30","modified_gmt":"2017-04-06T15:22:30","slug":"%e6%99%ae%e5%8d%8e%e6%b0%b8%e9%81%93%e6%8a%a5%e5%91%8a%e6%98%be%e7%a4%ba%e4%b8%ad%e5%9b%bd%e6%b6%88%e8%b4%b9%e8%80%85%e5%9c%a8%e7%ba%bf%e8%b4%ad%e4%b9%b0%e6%9c%8d%e8%a3%85%e6%af%94%e4%be%8b%e6%9c%80","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=50588","title":{"rendered":"\u666e\u534e\u6c38\u9053\u62a5\u544a\u663e\u793a\u4e2d\u56fd\u6d88\u8d39\u8005\u5728\u7ebf\u8d2d\u4e70\u670d\u88c5\u6bd4\u4f8b\u6700\u9ad8"},"content":{"rendered":"<p>\u666e\u534e\u6c38\u9053\uff08PwC\uff09\u8fd1\u65e5\u516c\u5e03 2017 \u5e74\u5168\u7403\u96f6\u552e\u62a5\u544a\uff08Total Retail Survey 2017\uff09\uff0c\u8fd9\u4efd\u62a5\u544a\u8c03\u7814\u4e86\u5168\u7403 29\u4e2a\u56fd\u5bb6\u7684 2.4\u4e07\u540d\u6d88\u8d39\u8005\uff0c\u7ed3\u679c\u663e\u793a\uff1a<\/p>\n<p>\u5168\u7403 40%\u7684\u6d88\u8d39\u8005\u504f\u7231\u5728\u7ebf\u8d2d\u4e70\u670d\u88c5\u548c\u978b\u5c65\u4ea7\u54c1\uff0c37% \u7684\u6d88\u8d39\u8005\u504f\u7231\u5728\u7ebf\u8d2d\u4e70\u4fdd\u5065\u548c\u7f8e\u5986\u4ea7\u54c1\u3002<\/p>\n<p>52% \u7684\u6d88\u8d39\u8005\u504f\u7231\u5728\u7ebf\u641c\u7d22\u65f6\u5c1a\u5546\u54c1\u7684\u76f8\u5173\u4fe1\u606f\uff08 31%\u901a\u8fc7\u7535\u8111\u300112%\u901a\u8fc7\u79fb\u52a8\u7aef\uff09\uff0c34%\u7684\u6d88\u8d39\u8005\u4ecd\u7136\u613f\u610f\u5230\u5b9e\u4f53\u5e97\u4e86\u89e3\u5546\u54c1\u60c5\u51b5\u3002\u5176\u4e2d\uff0c 51%\u7684\u6d88\u8d39\u8005\u9009\u62e9\u5728\u5b9e\u4f53\u5e97\u8d2d\u7269\uff1b24%\u7684\u6d88\u8d39\u8005\u4f7f\u7528\u7535\u8111\u8d2d\u7269\uff1b9%\u7684\u6d88\u8d39\u8005\u4f7f\u7528\u667a\u80fd\u624b\u673a\u8d2d\u7269\u3002<\/p>\n<p>\u8fc7\u53bb 12\u4e2a\u6708\uff0c\u5728\u6240\u6709\u5546\u54c1\u54c1\u7c7b\u4e2d\uff0c\u670d\u88c5\u548c\u978b\u5c65\u7684\u6d88\u8d39\u6bd4\u4f8b\u6700\u9ad8\uff0c\u8fbe\u5230\u4e8677%\uff0c\u5176\u4e2d\u6709 28%\u7684\u4eba\u9009\u62e9\u5728\u7ebf\u8d2d\u4e70\u5927\u90e8\u5206\u6216\u6240\u6709\u8fd9\u7c7b\u5546\u54c1\u3002<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/19.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50589\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/19.png\" alt=\"1\" width=\"614\" height=\"400\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/19.png 614w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/19-300x195.png 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/a><\/p>\n<p>\u6309\u56fd\u522b\u5206\uff0c\u6ce2\u5170\u6d88\u8d39\u8005\u6700\u9752\u7750\u7528\u7535\u8111\u8d2d\u7269\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u8fbe\u5230\u4e8648%\uff1b\u800c\u6cf0\u56fd\u6d88\u8d39\u8005\u6070\u6070\u76f8\u53cd\uff0c\u4ec5\u670919%\u7684\u4eba\u4f7f\u7528\u7535\u8111\u8d2d\u7269\u3002<\/p>\n<p>\u5728\u8d2d\u4e70\u670d\u88c5\u65b9\u9762\uff0c72%\u7684\u4e2d\u56fd\u6d88\u8d39\u8005\u504f\u7231\u5728\u7ebf\u8d2d\u7269\uff0c\u6bd4\u4f8b\u6700\u9ad8\u3002\u5176\u4ed6\u504f\u7231\u5728\u7ebf\u8d2d\u4e70\u670d\u88c5\u7684\u6d88\u8d39\u8005\u56fd\u522b\u4f9d\u6b21\u4e3a\uff1a\u5370\u5ea6\u5c3c\u897f\u4e9a\uff0854%\uff09\u3001\u6cf0\u56fd\uff0850%\uff09\u3002\u610f\u5927\u5229\u4ee5 48%\u7684\u6bd4\u4f8b\u6458\u5f97\u6b27\u6d32\u7b2c\u4e00\u3002<\/p>\n<p>\u5728\u8d2d\u4e70\u4fdd\u5065\u548c\u7f8e\u5986\u54c1\u65b9\u9762\uff0c47%\u7684\u6d88\u8d39\u8005\u9009\u62e9\u5b9e\u4f53\u5e97\u8d2d\u7269\uff0c37%\u7684\u6d88\u8d39\u8005\u504f\u7231\u7f51\u8d2d\uff0822%\u4f7f\u7528\u7535\u8111\u30019%\u4f7f\u7528\u667a\u80fd\u624b\u673a\u30016%\u4f7f\u7528\u5e73\u677f\uff09\u3002\u8fc7\u53bb 12\u4e2a\u6708\uff0c\u9884\u8ba1\u6709 30%\u7684\u6d88\u8d39\u8005\u5728\u7ebf\u8d2d\u4e70\u4fdd\u5065\u548c\u7f8e\u5986\u4ea7\u54c1\u3002\u5728\u8be5\u54c1\u7c7b\u4e2d\uff0c\u4e9a\u6d32\u6d88\u8d39\u8005\u6700\u9752\u7750\u7f51\u8d2d\uff0c\u5176\u4e2d\uff0c\u4e2d\u56fd\u548c\u6cf0\u56fd\u6d88\u8d39\u8005\u504f\u7231\u7528\u7535\u8111\u8d2d\u7269\uff0c\u8d8a\u5357\u6d88\u8d39\u8005\u4f7f\u7528\u624b\u673a\u8d2d\u7269\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u504f\u7231\u5b9e\u4f53\u5e97\u8d2d\u7269\u7684\u56fd\u522b\u4f9d\u6b21\u662f\uff1a\u5fb7\u56fd\u3001\u745e\u58eb\uff08\u5e76\u5217\u7b2c\u4e00\uff0c\u90fd\u662f 69%\uff09\uff0c\u4e2d\u56fd\uff0862%\uff09\uff0c\u8d8a\u5357\uff0854%\uff09\uff0c\u6cf0\u56fd\uff0852%\uff09\u3002<\/p>\n<p>\u9644\u5f55:Total Retail Survey 2017\u62a5\u544a\u5173\u952e\u56fe\u8868<\/p>\n<p>\u7f51\u8d2d\u9891\u7387\u7edf\u8ba1<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/23.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50590\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/23.png\" alt=\"2\" width=\"516\" height=\"445\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/23.png 516w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/23-300x259.png 300w\" sizes=\"auto, (max-width: 516px) 100vw, 516px\" \/><\/a><\/p>\n<p>\u6bcf\u5929\u7f51\u8d2d\u7684\u53d7\u8bbf\u6d88\u8d39\u8005\u6bd4\u4f8b\uff1a\u667a\u80fd\u624b\u673a\uff083%\uff09\u3001\u5e73\u677f\uff082%\uff09\u3001\u7535\u8111\uff083%\uff09<br \/>\n\u6bcf\u5468\u7f51\u8d2d\u7684\u53d7\u8bbf\u6d88\u8d39\u8005\u6bd4\u4f8b\uff1a\u667a\u80fd\u624b\u673a\uff0811%\uff09\u3001\u5e73\u677f\uff089%\uff09\u3001\u7535\u8111\uff0816%\uff09<br \/>\n2013\u5e74~2017\u5e74\u6d88\u8d39\u8005\u8d2d\u7269\u6e20\u9053\u7684\u53d8\u5316<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/31.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50591\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/31.png\" alt=\"3\" width=\"507\" height=\"446\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/31.png 507w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/31-300x264.png 300w\" sizes=\"auto, (max-width: 507px) 100vw, 507px\" \/><\/a><\/p>\n<p>\u4e94\u4e2a\u67f1\u72b6\u6761\u5206\u522b\u4ee3\u88685\u4e2a\u5e74\u4efd\uff0c\u5bf9\u6bd4\u7684\u56db\u4e2a\u6e20\u9053\u4f9d\u6b21\u662f\uff1a<\/p>\n<p>\u5b9e\u4f53\u95e8\u5e97<br \/>\n\u7535\u8111<br \/>\n\u5e73\u677f<br \/>\n\u667a\u80fd\u624b\u673a<br \/>\n2013\u5e74~2017\u5e74\u95f4\uff0c\u667a\u80fd\u624b\u673a\u8d2d\u7269\u9010\u5e74\u9012\u589e\uff1b\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5728\u7ecf\u5386\u4e862013-2015\u8fde\u7eed\u4e09\u5e74\u660e\u663e\u4e0b\u6ed1\u540e\uff0c\u5b9e\u4f53\u5e97\u8d2d\u7269\u57282016\u548c2017\u5e74\u9010\u6e10\u56de\u5347\u3002<\/p>\n<p>\u6700\u80fd\u63d0\u632f\u9500\u552e\u989d\u7684\u6e20\u9053\u6392\u540d<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/4.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50592\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/4.png\" alt=\"4\" width=\"476\" height=\"527\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/4.png 476w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/4-271x300.png 271w\" sizes=\"auto, (max-width: 476px) 100vw, 476px\" \/><\/a><\/p>\n<p>\u6309\u6bd4\u4f8b\u6392\u540d\u4f9d\u6b21\u4e3a\uff1a\u95e8\u5e97\uff0879%\uff09\u3001\u7f51\u7ad9\uff0873%\uff09\u3001\u79fb\u52a8 app\uff0825%\uff09\u3001\u5ba3\u4f20\u518c\uff0824%\uff09\u3001\u7b2c\u4e09\u65b9\u591a\u6e20\u9053\u4f9b\u5e94\u5546\uff0821%\uff09\u3001\u7535\u8bdd\u5ba2\u670d\uff0818%\uff09\u3001\u5176\u4ed6\uff084%\uff09<\/p>\n<p>2013\u5e74~2017\u5e74\uff0c\u6bcf\u5468\u81f3\u5c11\u53bb\u5b9e\u4f53\u5e97\u8d2d\u7269\u4e00\u6b21\u7684\u6d88\u8d39\u8005\u6bd4\u4f8b<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/5.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50593\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/5.png\" alt=\"5\" width=\"490\" height=\"282\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/5.png 490w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/5-300x173.png 300w\" sizes=\"auto, (max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<p>\u6d88\u8d39\u8005\u770b\u91cd\u7684\u5b9e\u4f53\u5e97\u670d\u52a1<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/6.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50594\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/6.png\" alt=\"6\" width=\"539\" height=\"300\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/6.png 539w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/6-300x167.png 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/a><\/p>\n<p>\u4e0a\u56fe\uff1a\u9500\u552e\u4eba\u5458\u5bf9\u5e97\u5185\u4ea7\u54c1\u4e86\u5982\u6307\u638c\u3001\u53ef\u4fbf\u6377\u5730\u67e5\u8be2\u5176\u4ed6\u95e8\u5e97\u548c\u5728\u7ebf\u5e93\u5b58\u72b6\u51b5\u3001\u5b9e\u65f6\u5b9a\u5236\u5316\u670d\u52a1\u3001\u5e97\u5185\u53ef\u5728\u7ebf\u6d4f\u89c8\u548c\u8d2d\u4e70\uff08\u95e8\u5e97\u9648\u8bbe\u5916\uff09\u66f4\u591a\u5546\u54c1 \uff0d \u662f\u6d88\u8d39\u8005\u6700\u91cd\u89c6\u7684\u56db\u9879\u95e8\u5e97\u589e\u503c\u670d\u52a1\uff0c\u4e0a\u56fe\u5de6\u8fb9\u7684\u767e\u5206\u6bd4\u4ee3\u8868\u91cd\u89c6\u5ea6\u3001\u53f3\u8fb9\u7684\u767e\u5206\u6bd4\u4ee3\u8868\u6ee1\u610f\u5ea6\u3002<\/p>\n<p>\u5bf9\u7f51\u8d2d\u51b3\u7b56\u5f71\u54cd\u8f83\u5927\u7684\u4e92\u8054\u7f51\u5a92\u4f53<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50595\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/7.png\" alt=\"7\" width=\"446\" height=\"446\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/7.png 446w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/7-150x150.png 150w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/7-300x300.png 300w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/a><\/p>\n<p>\u793e\u4ea4\u7f51\u7edc\uff0839%\uff09<br \/>\n\u96f6\u552e\u5546\u81ea\u6709\u7535\u5546\u7f51\u7ad9\uff0837%\uff09<br \/>\n\u6bd4\u4ef7\u7f51\u7ad9\uff0835%\uff09<br \/>\n\u591a\u54c1\u724c\u96f6\u552e\u7f51\u7ad9\uff0832%\uff09<br \/>\n\u6d88\u8d39\u8005\u5982\u4f55\u9632\u8303\u7f51\u7edc\u8bc8\u9a97\u548c\u5b89\u5168\u9690\u60a3<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/8.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50596\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/8.png\" alt=\"8\" width=\"488\" height=\"525\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/8.png 488w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/8-279x300.png 279w\" sizes=\"auto, (max-width: 488px) 100vw, 488px\" \/><\/a><\/p>\n<p>63%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u53ea\u901a\u8fc7\u4fe1\u8a89\u9ad8\u6216\u8005\u6b63\u89c4\u7684\u7535\u5546\u7f51\u7ad9\u8d2d\u7269<br \/>\n59%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u53ea\u901a\u8fc7\u81ea\u5df1\u4fe1\u4efb\u7684\u516c\u53f8\u8d2d\u7269<br \/>\n55%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u53ea\u901a\u8fc7\u81ea\u5df1\u4fe1\u5f97\u8fc7\u7684\u652f\u4ed8\u5e73\u53f0\u652f\u4ed8<br \/>\n\u8d2d\u7269\u5fe0\u8bda\u5ea6<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/9.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50597\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/9.png\" alt=\"9\" width=\"478\" height=\"541\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/9.png 478w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/9-265x300.png 265w\" sizes=\"auto, (max-width: 478px) 100vw, 478px\" \/><\/a><\/p>\n<p>61%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u81ea\u5df1\u5c5e\u4e8e\u5fe0\u5b9e\u6d88\u8d39\u8005\u7684\u7c7b\u578b\uff0c\u6e05\u695a\u77e5\u9053\u81ea\u5df1\u559c\u6b22\u7684\u5546\u54c1\u548c\u54c1\u724c\uff0c\u5e76\u7ecf\u5e38\u8d2d\u4e70<br \/>\n39%\u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u559c\u6b22\u4e0d\u65ad\u5c1d\u8bd5\u5e76\u8d2d\u4e70\u65b0\u9c9c\u3001\u5dee\u5f02\u5316\u7684\u5546\u54c1<br \/>\n\u6d88\u8d39\u8005\u6700\u70ed\u8877\u7684\u7f51\u8d2d\u5546\u54c1\u54c1\u7c7b<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/101.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-50598\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/101.png\" alt=\"10\" width=\"479\" height=\"554\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/101.png 479w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/04\/101-259x300.png 259w\" sizes=\"auto, (max-width: 479px) 100vw, 479px\" 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