{"id":53685,"date":"2017-07-03T12:32:12","date_gmt":"2017-07-03T04:32:12","guid":{"rendered":"http:\/\/www.htt.hk\/?p=53685"},"modified":"2017-07-03T12:32:12","modified_gmt":"2017-07-03T04:32:12","slug":"lvmh%e9%9b%86%e5%9b%a2%e5%86%8d%e5%ba%a6%e5%9b%9e%e5%bd%92%e5%88%b0%e5%a5%a2%e4%be%88%e5%93%81%e7%94%b5%e5%95%86%e6%88%98%e5%9c%ba","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=53685","title":{"rendered":"LVMH\u96c6\u56e2\u518d\u5ea6\u56de\u5f52\u5230\u5962\u4f88\u54c1\u7535\u5546\u6218\u573a"},"content":{"rendered":"<p>\u63d0\u8d77\u5962\u4f88\u54c1\u7535\u5546\u4f60\u6700\u5148\u60f3\u5230\u7684\u662f\u4ec0\u4e48?Yoox Net-a-Porter\u3001Farfetch\u8fd8\u662f\u5929\u732b\u3001\u552f\u54c1\u4f1a\u2026\u2026\u5728\u7535\u5546\u5f53\u9053\u7684\u65f6\u4ee3\uff0c\u65e0\u6570\u5927\u5927\u5c0f\u5c0f\u7684\u56fd\u5185\u5916\u5962\u4f88\u54c1\u7535\u5546\u5e73\u53f0\u51fa\u73b0\u5728\u4eba\u4eec\u7684\u89c6\u91ce\u3002\u4f46\u5962\u4f88\u54c1\u7535\u5546\u5bf9\u4e8e\u5962\u4f88\u54c1\u724c\u3001\u65f6\u5c1a\u54c1\u724c\u521b\u59cb\u4eba\u4ee5\u53ca\u6d88\u8d39\u8005\u610f\u5473\u7740\u4ec0\u4e48?\u54c1\u724c\u5982\u4f55\u5229\u7528\u7535\u5b50\u5546\u52a1\u8ba9\u66f4\u591a\u4eba\u4e86\u89e3\u54c1\u724c\u3001\u5b9e\u73b0\u9500\u552e?\u8fd9\u5c06\u662f\u5927\u5bb6\u66f4\u52a0\u5173\u6ce8\u7684\u547d\u9898\u3002<\/p>\n<p><center><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/07\/31.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-53686\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2017\/07\/31.jpg\" alt=\"3\" width=\"540\" height=\"359\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/07\/31.jpg 540w, https:\/\/www.htt.hk\/wp-content\/uploads\/2017\/07\/31-300x199.jpg 300w\" sizes=\"auto, (max-width: 540px) 100vw, 540px\" \/><\/a><\/center>\u3000\u3000\u636e\u4e86\u89e3\uff0c\u8fd1\u671f\uff0c\u6cd5\u56fd\u5962\u4f88\u54c1\u96c6\u56e2 LVMH\u8868\u793a\uff0c\u5c06\u5927\u5e45\u589e\u52a0\u96c6\u56e2\u65d7\u4e0b\u6cd5\u56fd\u5962\u4f88\u54c1\u767e\u8d27Le Bon March\u00e9(\u4e50\u84ec\u9a6c\u6b47)\u7684\u5546\u54c1\u4e30\u5bcc\u6027\uff0cLe Bon March\u00e9\u5c06\u5728\u4eca\u5e74\u5e74\u4e2d\u63a8\u51fa\u5168\u65b0\u7ebf\u4e0a\u5546\u57ce\u3002\u8fd9\u610f\u5473\u7740LVMH\u96c6\u56e2\u5c06\u501f\u7531Le Bon March\u00e9\u5168\u9762\u5f00\u5c55\u7ebf\u4e0a\u4e1a\u52a1\uff0c\u81f4\u529b\u6253\u9020\u4e00\u4e2a\u5168\u65b0\u7684\u5962\u4f88\u54c1\u7535\u5546\u9879\u76ee\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.china-ef.com\/news\/201706\/30\/2017063002295474.jpg\" alt=\"\" width=\"540\" height=\"360\" \/><\/center>\u3000\u3000\u7ec8\u4e8e\u65f6\u96948\u5e74\uff0cLVMH\u96c6\u56e2\u518d\u6b21\u56de\u5230\u4e86\u7535\u5546\u5e02\u573a\uff0c\u4e5f\u8bb8\u662f\u4e3a\u4e86\u4e0e\u5386\u5cf0\u96c6\u56e2\u65d7\u4e0b\u7684Yoox Net-a-Porter\u5206\u4eab\u7535\u5546\u8fd9\u5757\u201c\u5927\u86cb\u7cd5\u201d\u3001\u4e5f\u8bb8\u662f\u4e3a\u4e86\u9002\u5e94\u65e5\u76ca\u4f9d\u8d56\u5728\u7ebf\u8d2d\u7269\u7684\u5343\u79a7\u5e74\u6d88\u8d39\u8005\u3001\u53c8\u6216\u8bb8\u662f\u65e5\u76ca\u6269\u5f20\u7684\u7535\u5546\u5e02\u573a\u8ba9LVMH\u96c6\u56e2\u4e0d\u5f97\u4e0d\u8fdb\u5165\u5e02\u573a\u3002\u65e0\u8bba\u662f\u4ec0\u4e48\uff0c\u4e00\u5411\u4fdd\u5b88\u7684LVMH\u96c6\u56e2\u518d\u5165\u7535\u5546\u5e02\u573a\uff0c\u9884\u793a\u7740\u5962\u4f88\u54c1\u9500\u552e\u6570\u5b57\u5316\u5df2\u6210\u4e3a\u4e0d\u53ef\u907f\u514d\u7684\u8d8b\u52bf\u3002<\/p>\n<p>\u5c31\u57285\u67083\u65e5\uff0c\u5168\u7403\u6700\u5927\u7684\u5962\u4f88\u54c1\u7535\u5546YOOX NET-A-PORTER\u53d1\u5e03\u4e862017\u5e74\u8d22\u5e74\u7b2c\u4e00\u5b63\u5ea6\u7684\u8d22\u62a5\u3002\u5728\u7b2c\u4e00\u5b63\u5ea6\uff0cYNAP\u51c0\u6536\u5165\u4e3a5.15\u4ebf\u6b27\u5143\uff0c\u4e0e2016\u5e74\u540c\u671f\u76844.46\u4ebf\u6b27\u5143\u7684\u51c0\u6536\u5165\u76f8\u6bd4\uff0c\u4e0a\u5347\u4e8615.4%\u3002\u65d7\u4e0b\u76843\u4e2a\u751f\u610f\u7684\u51c0\u6536\u5165\u4e5f\u90fd\u5728\u4e0a\u6da8\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.china-ef.com\/news\/201706\/30\/2017063002301017.jpg\" alt=\"\" width=\"540\" height=\"291\" \/><\/center>\u3000\u3000\u5728YOOX NET-A-PORTER\u8868\u73b0\u7a81\u51fa\u7684\u540c\u65f6\uff0c\u5962\u4f88\u54c1\u7535\u5546\u7684\u5e02\u573a\u4ecd\u7136\u6709\u5f88\u5927\u7684\u53d1\u5c55\u7a7a\u95f4\u3002\u636e\u8bc1\u5238\u7ecf\u7eaa\u516c\u53f8Sanford C.Bernstein\u9884\u671f\uff0c\u5962\u4f88\u54c1\u7535\u5546\u672a\u6765\u5c06\u4ee5\u4e24\u500d\u4e8e\u6574\u4f53\u5962\u4f88\u54c1\u884c\u4e1a\u7684\u901f\u5ea6\u6210\u957f\uff0c\u7ebf\u4e0a\u5962\u4f88\u54c1\u4ea4\u6613\u989d\u52302019\u5e74\u5c06\u8fbe\u5230270\u4ebf\u6b27\u5143\u3002\u4e0d\u96be\u770b\u51fa\uff0c\u6570\u5b57\u5316\u6218\u7565\u5728\u5962\u4f88\u54c1\u5546\u4e1a\u7248\u56fe\u4e2d\u7684\u91cd\u8981\u6027\u65e5\u76ca\u589e\u957f\uff0c\u90a3\u4e48\u6709\u54ea\u4e9b\u4e3b\u8981\u7684\u7535\u5546\u6a21\u5f0f\u4e48?<\/p>\n<p><strong>\u5962\u4f88\u54c1\u724c\u4e3b\u8981\u7535\u5546\u6a21\u5f0fMAIN E-COMMERCE BUSINESS MODELS<\/strong><\/p>\n<p><strong>\u54c1\u724c\u81ea\u6709\u7f51\u7ad9<\/strong><\/p>\n<p>\u5c5e\u4e8e\u7b2c\u4e00\u7c7b\u7684\u54c1\u724c\u5982Gucci(\u53e4\u9a70)\uff0c\u9762\u5411\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u610f\u5927\u5229\u3001\u5fb7\u56fd\u3001\u6cd5\u56fd\u4e43\u81f3\u97e9\u56fd\u90fd\u5f00\u8bbe\u4e86\u81ea\u5df1\u7684\u7535\u5b50\u65d7\u8230\u5e97\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.china-ef.com\/news\/201706\/30\/2017063002311736.jpg\" alt=\"\" width=\"540\" height=\"291\" \/><\/center>\u3000\u3000GUCCI ONLINE SHOP<\/p>\n<p><strong>\u3000\u5404\u5927\u767e\u8d27\u516c\u53f8\u53ca\u96f6\u552e\u4ee3\u7406\u5546\u7684\u81ea\u6709\u7f51\u7edc\u7535\u5546\u5e73\u53f0<\/strong><\/p>\n<p>\u7b2c\u4e8c\u7c7b\u7684\u4ee3\u8868\u6848\u4f8b\uff0c\u5982\u8457\u540d\u5962\u4f88\u54c1\u767e\u8d27\u516c\u53f8\u82f1\u56fdHarrods(\u54c8\u7f57\u5fb7)\u3001\u7f8e\u56fdMacy&#8217;s(\u6885\u897f\u767e\u8d27)\u3001\u610f\u5927\u5229\u5962\u4f88\u54c1\u591a\u54c1\u724c\u5e97LuisaViaRoma\u7684\u7f51\u7ad9\u3002\u5404\u5927\u5962\u4f88\u54c1\u724c\u5728\u8fd9\u4e9b\u96f6\u552e\u5546\u7684\u7f51\u7ad9\u4e0a\u9500\u552e\u5546\u54c1\uff0c\u4f46\u54c1\u724c\u672c\u8eab\u5e76\u4e0d\u53c2\u4e0e\u7535\u5546\u8fd0\u4f5c\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.china-ef.com\/news\/201706\/30\/2017063002334624.jpg\" alt=\"\" width=\"540\" height=\"301\" \/><\/center><center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.china-ef.com\/news\/201706\/30\/2017063002340936.jpg\" alt=\"\" width=\"540\" height=\"298\" \/><\/center>\u3000\u3000ITALIAN LUXURY ONLINE RETAILER\uff1aLVR<\/p>\n<p><strong>\u3000\u4f9d\u6258\u4e8e\u5927\u578b\u9ad8\u77e5\u540d\u5ea6\u5e73\u53f0<\/strong><\/p>\n<p>\u9009\u62e9\u4e0e\u5927\u578b\u5e73\u53f0\u5408\u4f5c\u7684\uff0c\u6bd4\u5982Tom Ford(\u6c64\u59c6\u798f\u7279)\u4e0eNet-A-Porter(\u9887\u7279\u5973\u58eb)\u5efa\u7acb\u4e13\u5c5e\u9875\u9762\u5408\u4f5c\u9500\u552e\u6838\u5fc3\u6210\u8863\u7cfb\u5217\uff0cBurberry(\u535a\u67cf\u5229)\u5165\u9a7b\u5929\u732b\u7b49\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.china-ef.com\/news\/201706\/30\/2017063002364106.jpg\" alt=\"\" width=\"540\" height=\"298\" \/><\/center>\u3000\u3000<strong>\u3000\u3000\u4e2d\u5c0f\u578b\u591a\u6e20\u9053\u5782\u76f4\u7535\u5546<\/strong><\/p>\n<p>\u6700\u540e\u7684\u65b0\u5174\u4e2d\u5c0f\u89c4\u6a21\u7535\u5546\uff0c\u5927\u591a\u5c5e\u4e8e\u521b\u7acb\u65f6\u95f4\u77ed\u3001\u77e5\u540d\u5ea6\u8fd8\u4e0d\u751a\u9ad8\u7684\u7c7b\u578b\u3002\u5728\u4e2d\u56fd\u7684\u4ee3\u8868\u5982\u73cd\u54c1\u7f51\u3001\u8d70\u79c0\u7f51\u3001\u5bfa\u5e93\u7f51\u3001\u7b2c\u4e94\u5927\u9053\u3001\u9b45\u529b\u60e0\u7b49\u3002\u4e2d\u56fd\u7684\u7f51\u7ad9\u7531\u4e8e\u6781\u5c11\u62ff\u5230\u4e00\u7ebf\u5962\u4f88\u54c1\u724c\u6388\u6743\u8d27\u6e90\uff0c\u4e3b\u8981\u4f9d\u9760\u4ee3\u8d2d\u53ca\u54c1\u724c\u7684\u4e8c\u7ea7\u3001\u4e09\u7ea7\u4ee3\u7406\u5546\uff0c\u57fa\u4e8e\u5168\u7403\u4ef7\u683c\u5dee\u3001\u4e89\u53d6\u66f4\u591a\u54c1\u724c\u6388\u6743\u3001\u670d\u52a1\u521b\u65b0\u800c\u751f\u5b58\u3002<\/p>\n<p><center><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/img.china-ef.com\/news\/201706\/30\/2017063002370377.jpg\" alt=\"\" width=\"540\" height=\"276\" \/><\/center>\u3000\u3000\u4f46\u662f\uff0c\u4ec0\u4e48\u56e0\u7d20\u51b3\u5b9a\u4e86\u4e00\u4e2a\u9ad8\u7aef\u54c1\u724c\u6700\u7ec8\u9009\u62e9\u54ea\u79cd\u7c7b\u578b\u7684\u7535\u5546\u6a21\u5f0f?\u65b0\u7684\u6a21\u5f0f\u53c8\u8be5\u5982\u4f55\u4e0e\u56fa\u6709\u96f6\u552e\u6a21\u5f0f\u76f8\u4e92\u6574\u5408?\u5982\u679c\u4f60\u662f\u4e00\u4e2a\u5962\u4f88\u65f6\u5c1a\u54c1\u724c\u7684\u8425\u9500\u8d1f\u8d23\u4eba\uff0c\u9762\u5bf9\u8fd9\u4e9b\u9009\u62e9\uff0c\u5982\u4f55\u624d\u80fd\u628a\u63e1\u5168\u5c40\uff0c\u5e76\u5728\u54c1\u724c\u81ea\u8eab\u72ec\u6709\u7684\u4ef7\u503c\u548c\u8425\u9500\u7b56\u7565\u57fa\u7840\u4e0a\uff0c\u5236\u5b9a\u51fa\u9002\u5408\u6b64\u54c1\u724c\u53d1\u5c55\u7684\u7535\u5546\u8ba1\u5212\u5462\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u63d0\u8d77\u5962\u4f88\u54c1\u7535\u5546\u4f60\u6700\u5148\u60f3\u5230\u7684\u662f\u4ec0\u4e48?Yoox Net-a-Porter\u3001Farfetch\u8fd8\u662f\u5929\u732b\u3001\u552f\u54c1\u4f1a\u2026\u2026\u5728\u7535 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":53686,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-53685","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/53685","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53685"}],"version-history":[{"count":2,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/53685\/revisions"}],"predecessor-version":[{"id":53688,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/53685\/revisions\/53688"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/53686"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53685"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53685"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53685"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}