{"id":65401,"date":"2018-02-03T23:02:28","date_gmt":"2018-02-03T15:02:28","guid":{"rendered":"http:\/\/www.htt.hk\/?p=65401"},"modified":"2018-02-03T23:02:28","modified_gmt":"2018-02-03T15:02:28","slug":"2025%e5%b9%b4%e7%94%b5%e5%95%86%e6%b8%a0%e9%81%93%e5%b0%86%e4%b8%ba%e5%a5%a2%e4%be%88%e5%93%81%e8%a1%8c%e4%b8%9a%e8%b4%a1%e7%8c%ae19%e7%9a%84%e9%94%80%e5%94%ae%e9%a2%9d","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=65401","title":{"rendered":"2025\u5e74\u7535\u5546\u6e20\u9053\u5c06\u4e3a\u5962\u4f88\u54c1\u884c\u4e1a\u8d21\u732e19%\u7684\u9500\u552e\u989d"},"content":{"rendered":"

\u5343\u79a7\u4e00\u4ee3\u7684\u5d1b\u8d77\u4ee5\u53ca\u7ebf\u4e0a\u6d88\u8d39\u65b9\u5f0f\u7684\u6f14\u5316\u5bf9\u5962\u4f88\u54c1\u884c\u4e1a\u4ea7\u751f\u4e86\u6301\u4e45\u800c\u6df1\u8fdc\u7684\u5f71\u54cd\u3002<\/p>\n

\u9ea6\u80af\u9521\u54a8\u8be2\u516c\u53f8\uff08McKinsey & Co\uff09\u7684\u6700\u65b0\u7814\u7a76\u62a5\u544a\u663e\u793a\uff0c2016\u5e74\uff0c\u5305\u62ec\u670d\u88c5\u3001\u7f8e\u5986\u548c\u914d\u9970\u5728\u5185\uff0c\u5962\u4f88\u54c1\u7ebf\u4e0a\u6d88\u8d39\u989d\u8fbe200\u4ebf\u6b27\u5143\uff0c\u5360\u5168\u5e74\u884c\u4e1a\u603b\u989d\u76848%\u2014\u2014\u7ea6\u4e3a2009\u5e74\u76843\u500d\u3002\u672a\u67657\u5e74\uff0c\u5962\u4f88\u54c1\u7ebf\u4e0a\u9500\u552e\u989d\u6709\u671b\u4ee5\u66f4\u9ad8\u7684\u901f\u5ea6\u589e\u957f\u81f3740\u4ebf\u6b27\u5143\uff0c\u9884\u8ba1\u622a\u6b62\u81f32025\u5e74\u5c06\u8d21\u732e19%\u7684\u9500\u552e\u989d\u3002<\/p>\n

\u7ebf\u4e0a\u9500\u552e\u989d\u9ad8\u901f\u589e\u957f\u63a8\u52a8\u5962\u4f88\u54c1\u724c\u52a0\u5927\u6570\u5b57\u5316\u6295\u8d44\uff1a\u65e0\u8bba\u662f\u5728\u95e8\u5e97\u8fd8\u7ebf\u4e0a\u8d2d\u4e70\uff0c\u670978\uff05\u7684\u5962\u4f88\u54c1\u6d88\u8d39\u8005\u4f1a\u5728\u6d88\u8d39\u524d\u4e0a\u7f51\u67e5\u9605\u54c1\u724c\u6216\u5546\u54c1\u76f8\u5173\u8d44\u6599\u3002<\/p>\n

\u7ebf\u4e0a\u8d2d\u7269\u5e76\u4e0d\u5c40\u9650\u4e8e\u5343\u79a7\u4e00\u4ee3\u3002 50\u5c81\u53ca\u4ee5\u4e0a\u5a74\u513f\u6f6e\u4e00\u4ee3\u6d88\u8d39\u8005\u6bcf\u5468\u7684\u4e0a\u7f51\u65f6\u95f4\u4e0e\u5e74\u8f7b\u7684Y\u4e16\u4ee3\u76f8\u5dee\u65e0\u51e0\uff0c\u5206\u522b\u4e3a16.4\u5c0f\u65f6\u548c17.5\u5c0f\u65f6\uff0c\u800c\u793e\u4ea4\u5a92\u4f53\u4f7f\u7528\u7387\u5206\u522b\u4e3a98%\u548c75%\u3002\u9ea6\u80af\u9521\u8868\u793a\uff1a\u201c\u5728\u6570\u5b57\u9886\u57df\u65b9\u9762\uff0c\u5343\u79a7\u4e00\u4ee3\u4e0d\u4f46\u662f\u4e3b\u529b\u519b\uff0c\u8fd8\u5e26\u9886\u4e0a\u4e00\u4ee3\u63a5\u53d7\u65b0\u884c\u4e3a\u3002\u201d<\/p>\n

\"\"<\/a><\/p>\n

\u8fd9\u4e5f\u8bf4\u660e\u5962\u4f88\u54c1\u54c1\u724c\u4e3a\u4f55\u8981\u63a8\u51fa\u81ea\u5df1\u7684\u7f51\u7ad9\uff0c\u63d0\u9ad8\u7ebf\u4e0a\u4e1a\u52a1\u6bd4\u91cd\u30022017\u5e7412\u6708\uff0cC\u00e9line \u5728\u6b27\u6d32\u63a8\u51fa\u7535\u5546\u7f51\u7ad9\uff0c\u51fa\u552e\u54c1\u724c\u670d\u88c5\uff0c\u978b\u5c65\u548c\u76ae\u5177\uff0c\u540c\u65f6\u8fd8\u63d0\u4f9b\u7ebf\u4e0a\u9884\u8ba2\u548c\u95e8\u5e97\u53d6\u8d27\u670d\u52a1\u3002<\/p>\n

\u610f\u5927\u5229\u5962\u4f88\u54c1 Gucci \u53ef\u8c13\u662f\u4e1a\u5185\u6570\u5b57\u5316\u7684\u5148\u950b\u3002\u7814\u7a76\u7f51\u7ad9\u6d41\u91cf\u7684\u6570\u5b57\u516c\u53f8 SimilarWeb \u53d1\u5e03\u7684\u6700\u65b0\u62a5\u544a\u6307\u51fa\uff0cGucci \u662f2017\u5e74\u7ebf\u4e0a\u8868\u73b0\u6700\u597d\u7684\u5962\u4f88\u54c1\u724c\u4e4b\u4e00\uff0c\u5b98\u7f51\u7684\u5355\u6708\u6d41\u91cf\u6301\u7eed\u589e\u957f\uff0c12\u6708\u7684\u8bbf\u95ee\u91cf\u521b\u65b0\u9ad8\u81f3470\u4e07\u6b21\u3002<\/p>\n

\u745e\u58eb\u5962\u4f88\u54c1\u5de8\u5934\u5386\u5cf0\u96c6\u56e2\uff08Richemont\uff09\u4e5f\u5e0c\u671b\u83b7\u5f97\u66f4\u591a\u7ebf\u4e0a\u5e02\u573a\u4efd\u989d\uff0c\u6700\u8fd1\u8868\u793a\u8981\u4ee527.7\u4ebf\u6b27\u5143\u6536\u8d2d\u5168\u7403\u6700\u5927\u5962\u4f88\u54c1\u7535\u5546 Yoox Net-a-porter Group SpA \u96c6\u56e2\u5269\u4f5951%\u80a1\u6743\uff0c\u5b9e\u73b0\u5b8c\u5168\u63a7\u80a1\u3002\u5386\u5cf0\u96c6\u56e2\u8463\u4e8b\u4f1a\u4e3b\u5e2d Johann Rupert \u8868\u793a\uff0c\u6b64\u4e3e\u662f\u4e3a\u4e86\u63d0\u9ad8\u516c\u53f8\u7ebf\u4e0a\u6e20\u9053\u7684\u201c\u5b58\u5728\u611f\u548c\u5173\u6ce8\u5ea6\u201d\u3002<\/p>\n

\u9ea6\u80af\u9521\u5c06\u5962\u4f88\u54c1\u6309\u4ef7\u683c\u5206\u4e3a\u201cAbsolute\u201d\uff08\u9ad8\u9ad8\u5728\u4e0a\u7684\uff09\u3001\u201cAspirational\u201d\uff08\u5e7f\u53d7\u8ffd\u6367\u7684\uff09\u548c\u201cAffordable\u201d\uff08\u5e73\u6613\u8fd1\u4eba\u7684\uff09\u4e09\u4e2a\u7b49\u7ea7\uff0c\u8fd9\u4e09\u4e2a\u4ef7\u683c\u533a\u95f4\u7684\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4\u5206\u522b\u4e3a5.1%\u300110.6% \u548c12%\u3002<\/p>\n

\u9ea6\u80af\u9521\u6307\u51fa\uff0c\u5c3d\u7ba1\u5962\u4f88\u54c1\u724c\u548c\u96f6\u552e\u5546\u7eb7\u7eb7\u8d70\u4e0b\u795e\u575b\uff0c\u4e3b\u52a8\u5f00\u8bbe\u7535\u5546\u4e1a\u52a1\u4eb2\u8fd1\u6d88\u8d39\u8005\uff0c\u4f46\u7531\u4e8e\u4ef7\u683c\u548c\u6d88\u8d39\u80fd\u529b\u7b49\u56e0\u7d20\uff0c\u5927\u90e8\u5206\u6d88\u8d39\u8005\u5728\u8d2d\u4e70\u65f6\u7684\u7b2c\u4e00\u9009\u62e9\u5e76\u4e0d\u662f\u201cAbsolute\u201d\uff08\u9ad8\u9ad8\u5728\u4e0a\u7684\uff09\u8fd9\u7c7b\u6700\u9ad8\u7aef\u5962\u4f88\u54c1\uff0c\u5f88\u5927\u4e00\u90e8\u5206\u7684\u6d88\u8d39\u8005\u66f4\u504f\u5411\u201c\u8f7b\u5962\u201d\uff0c\u6216\u9ad8\u7aef\u54c1\u724c\u7684\u4f4e\u4ef7\u5546\u54c1\u3002\u5176\u4e2d\u8d2d\u4e70\u5962\u4f88\u54c1\u724c\u4f4e\u4ef7\u4ea7\u54c1\u7684\u6d88\u8d39\u8005\u66f4\u4e3a\u5e74\u8f7b\uff0c\u66f4\u503e\u5411\u7ebf\u4e0a\u6d88\u8d39\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u4ef7\u683c\u8d8a\u4f4e\u7684\u5962\u4f88\u54c1\uff0c\u5176\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4\u8d8a\u9ad8\u7684\u539f\u56e0\u4e4b\u4e00\u3002<\/p>\n

\u6309\u54c1\u7c7b\u770b\uff0c\u5962\u4f88\u54c1\u724c\u7f8e\u5986\u8d21\u732e\u4e86\u6700\u591a\u7684\u5962\u4f88\u54c1\u884c\u4e1a\u7ebf\u4e0a\u9500\u552e\u989d\uff0c\u5360\u6bd49.2%\uff0c\u7136\u540e\u4f9d\u6b21\u662f\u6210\u8863\uff088.7%\uff09\u3001\u914d\u9970\uff088.2%\uff09\u548c\u73e0\u5b9d\u8155\u8868\uff085.3%\uff09\u3002<\/p>\n

\u65e0\u8bba\u4ea7\u54c1\u4ef7\u683c\u9ad8\u4f4e\uff0c\u5962\u4f88\u54c1\u884c\u4e1a\u9500\u552e\u989d\u589e\u957f\u662f\u6709\u76ee\u5171\u7779\u7684\u3002\u884c\u4e1a\u4e13\u5bb6\u8ba4\u4e3a\uff0c\u7ebf\u4e0a\u6e20\u9053\u6269\u5f20\u662f\u4e00\u4e2a\u6781\u597d\u7684\u673a\u4f1a\u3002\u6c47\u4e30\u94f6\u884c\u7684 Antoine Beige \u6307\u51fa\uff0c\u5168\u7403\u5962\u4f88\u54c1\u7ebf\u4e0a\u5e02\u573a\u201c\u5feb\u901f\u589e\u957f\uff0c\u4eca\u5e74\u81f3\u5c11\u589e\u957f\u4e8617%\u201d\u3002<\/p>\n

\u5173\u4e8e\u672a\u6765\u4e3e\u63aa\uff0c\u9ea6\u80af\u9521\u6307\u51fa\uff1a\u201c\u54c1\u724c\u9700\u8981\u5b66\u7740\u5982\u4f55\u5904\u7406\u6a21\u7cca\u6027\uff0c\u63a5\u53d7\u4e0e\u987e\u5ba2\u5171\u540c\u521b\u9020\u4fe1\u606f\uff0c\u800c\u975e\u7ba1\u7406\u56e2\u961f\u5355\u65b9\u9762\u628a\u63a7\u4e00\u5207\u3002\u201d\u4e5f\u5c31\u662f\u8bf4\uff0c\u9664\u4e86\u6539\u5584\u63d0\u9ad8\u5b98\u65b9\u7ebf\u4e0a\u6e20\u9053\uff0c\u5962\u4f88\u54c1\u724c\u8fd8\u9700\u6ce8\u610f\u7ebf\u4e0a\u7684 C2C \u52a8\u6001\u3002\u6bd5\u7adf\u5982\u4eca\u54c1\u724c\u7ebf\u4e0a\u5f62\u8c61\u7684\u5851\u9020\u8005\u662f\u6d88\u8d39\u8005\uff0c\u800c\u975e\u54c1\u724c\u672c\u8eab\u3002<\/p>\n

\u7528\u4e00\u4e2a\u4f8b\u5b50\u5373\u53ef\u8bc1\u660e\u6d88\u8d39\u8005\u662f\u54c1\u724c\u6700\u65b0\u7684\u8425\u9500\u6e20\u9053\uff0c\u622a\u6b62\u81f32017\u5e74\u4e2d\uff1a<\/p>\n

Chanel \u5b98\u65b9 Instagram \u53d1\u4e86700\u6761\u72b6\u6001\uff0c\u4f46\u8be5\u793e\u4ea4\u7f51\u7ad9\u4e0a\u5171\u67094880\u4e07\u6761\u72b6\u6001\u5e26\u4e0a\u4e86\u201cChanel\u201d\u6807\u7b7e
\nLouis Vuitton \u53d1\u4e861970\u6761\u72b6\u6001\uff0c\u5e26\u54c1\u724c\u540d\u6807\u7b7e\u7684\u72b6\u6001\u67092540\u4e07\u6761
\nValentino \u53d1\u4e864890\u6761\u72b6\u6001\uff0c\u5e26\u54c1\u724c\u540d\u6807\u7b7e\u7684\u72b6\u6001\u5171\u67092410\u4e07\u6761
\nBalmain \u53d1\u4e863660\u6761\u72b6\u6001\uff0c\u5e26\u54c1\u724c\u540d\u6807\u7b7e\u7684\u72b6\u6001\u5171\u6709570\u4e07\u6761
\n\u4e0d\u96be\u770b\u51fa\uff0c\u4e00\u4e2a\u54c1\u724c\u7684\u793e\u4ea4\u5a92\u4f53\u5b58\u5728\u611f\u8d8a\u5f3a\uff0c\u7f51\u7edc\u7528\u6237\u5c31\u4f1a\u521b\u9020\u66f4\u591a\u76f8\u5173\u5185\u5bb9\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u5343\u79a7\u4e00\u4ee3\u7684\u5d1b\u8d77\u4ee5\u53ca\u7ebf\u4e0a\u6d88\u8d39\u65b9\u5f0f\u7684\u6f14\u5316\u5bf9\u5962\u4f88\u54c1\u884c\u4e1a\u4ea7\u751f\u4e86\u6301\u4e45\u800c\u6df1\u8fdc\u7684\u5f71\u54cd\u3002 \u9ea6\u80af\u9521\u54a8\u8be2\u516c\u53f8\uff08McKinsey & […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-65401","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/65401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=65401"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/65401\/revisions"}],"predecessor-version":[{"id":65403,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/65401\/revisions\/65403"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=65401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=65401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=65401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}