{"id":72182,"date":"2018-06-13T16:10:24","date_gmt":"2018-06-13T08:10:24","guid":{"rendered":"http:\/\/www.htt.hk\/?p=72182"},"modified":"2018-06-13T16:10:24","modified_gmt":"2018-06-13T08:10:24","slug":"gucci%e6%9c%aa%e6%9d%a5%e5%b0%86%e6%8a%8a%e7%9a%ae%e5%85%b7%e7%94%9f%e4%ba%a7%e5%a4%96%e5%8c%85%e7%8e%87%e9%99%8d%e4%bd%8e%e8%87%b340","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=72182","title":{"rendered":"Gucci\u672a\u6765\u5c06\u628a\u76ae\u5177\u751f\u4ea7\u5916\u5305\u7387\u964d\u4f4e\u81f340%"},"content":{"rendered":"<p>\u4e3a\u6ee1\u8db3\u4e2d\u56fd\u6d88\u8d39\u8005\u65fa\u76db\u7684\u9700\u6c42\uff0c\u7f29\u77ed\u4ea7\u54c1\u751f\u4ea7\u5468\u671f\uff0c\u4e0d\u5c11\u5962\u4f88\u54c1\u724c\u90fd\u5728\u5c06\u66f4\u591a\u7684\u4ea7\u54c1\u4ece\u5916\u5305\u8f6c\u4e3a\u5185\u90e8\u751f\u4ea7\uff0c\u6cd5\u56fd\u5962\u4f88\u54c1\u96c6\u56e2 Kering\uff08\u5f00\u4e91\uff09\u7684\u65d7\u8230\u54c1\u724c Gucci \u4e5f\u5728\u5176\u4e2d\u3002<\/p>\n<p>Gucci \u8fd1\u671f\u5ba3\u5e03\uff0c\u672a\u6765\u4f1a\u964d\u4f4e\u5bf9\u72ec\u7acb\u76ae\u5177\u4f9b\u5e94\u5546\u7684\u4f9d\u8d56\uff0c\u628a\u5916\u90e8\u751f\u4ea7\u7684\u6bd4\u4f8b\u4ece\u5f53\u524d\u768475%\u524a\u51cf\u81f340%\u3002<\/p>\n<p>\u5168\u7403\u77e5\u540d\u4f20\u8baf\u670d\u52a1\u96c6\u56e2 WPP \u8054\u624b\u5e02\u573a\u54a8\u8be2\u673a\u6784 Kantar Millward Brown \u516c\u5e03\u76842018\u5e74\u5ea6 BrandZ \u5168\u7403\u6700\u5177\u4ef7\u503c\u54c1\u724c\u6392\u884c\u699c\u663e\u793a\uff0cGucci \u54c1\u724c\u4ef7\u503c\u540c\u6bd4\u589e\u957f66%\u81f3224\u4ebf\u7f8e\u5143\uff0c\u662f\u5962\u4f88\u54c1\u724c\u4e2d\u54c1\u724c\u4ef7\u503c\u589e\u5e45\u6700\u5927\u7684\u54c1\u724c\u3002\u7ade\u4e89\u5bf9\u624b\u6cd5\u56fd\u5962\u4f88\u54c1\u96c6\u56e2 LVMH \u65d7\u8230\u54c1\u724c Louis Vuitton \uff08\u8def\u6613\u00b7\u5a01\u767b\uff09\u4ee5411.38\u4ebf\u7f8e\u5143\u7684\u54c1\u724c\u4ef7\u503c\u8749\u8054\u5962\u4f88\u54c1\u724c\u4ef7\u503c\u7b2c\u4e00\u3002<\/p>\n<p>\u4ece\u9500\u552e\u989d\u770b\uff0cGucci \u5df2\u7ecf\u6210\u4e3a\u7ee7 Louis Vuitton \u4e4b\u540e\u7684\u5168\u7403\u7b2c\u4e8c\u5927\u5962\u4f88\u54c1\u724c\uff0c\u4f46 Gucci \u8fd8\u6709\u66f4\u5927\u7684\u76ee\u6807\uff1a\u672a\u6765\u67d0\u5929\u80fd\u8d85\u8d8a\u7ade\u4e89\u5bf9\u624b Louis Vuitton\uff0c\u6210\u4e3a\u5168\u7403\u7b2c\u4e00\u5927\u5962\u4f88\u54c1\u724c\u3002Gucci \u672c\u8d22\u5e74\u7684\u76ee\u6807\u662f\u4fdd\u6301\u54c1\u724c\u589e\u901f\u4fdd\u6301\u5728\u6574\u4f53\u5962\u4f88\u54c1\u5e02\u573a\u589e\u901f\u7684\u4e24\u500d\uff0c\u6700\u7ec8\u5b9e\u73b0100\u4ebf\u6b27\u5143\u7684\u5e74\u9500\u552e\u989d\u3002<\/p>\n<p>Gucci \u7684 CEO Marco Bizzarri \u6307\u51fa\uff0c\u5e0c\u671b\u54c1\u724c\u4ece\u4ea7\u54c1\u6982\u5ff5\u5230\u95e8\u5e97\u4e0a\u67b6\u7684\u751f\u4ea7\u5468\u671f\u80fd\u7f29\u77ed\u4e00\u534a\uff0c\u540c\u65f6\u786e\u4fdd\u54c1\u724c\u7684\u751f\u4ea7\u80fd\u529b\u80fd\u8ddf\u5f97\u4e0a\u9500\u552e\u989d\u7684\u589e\u957f\u3002\u201c\u6211\u4eec\u60f3\u8981\u7f29\u77ed\u4ece\u6295\u4ea7\u81f3\u5b8c\u6210\u751f\u4ea7\u7684\u5468\u671f\u65f6\u95f4\uff0c\u4f46\u5982\u679c\u628a\u751f\u4ea7\u5206\u6563\u5230\u5404\u4e2a\u5c0f\u751f\u4ea7\u5546\u5904\uff0c\u8fd9\u4e2a\u76ee\u6807\u5c31\u5f88\u96be\u5b9e\u73b0\u3002\u201d<\/p>\n<p>Marco Bizzarri \u6307\u51fa\uff1a\u63d0\u9ad8\u5185\u90e8\u751f\u4ea7\u80fd\u529b\u7684\u540c\u65f6\uff0c\u8fd8\u8981\u786e\u4fdd\u516c\u53f8\u7684\u751f\u4ea7\u5de5\u827a\u4e0d\u5916\u6d41\u3002\u610f\u5927\u5229\u54c1\u724c\u901a\u5e38\u4f1a\u4e0e\u5206\u6563\u7684\u610f\u5927\u5229\u5de5\u5320\u7ec4\u6210\u7684\u5916\u90e8\u751f\u4ea7\u7f51\u7edc\u5408\u4f5c\u5305\u888b\u7b49\u4ea7\u54c1\uff0c\u4f46 Hermes\uff08\u7231\u9a6c\u4ed5\uff09\u3001Louis Vuitton \u7b49\u6cd5\u56fd\u54c1\u724c\u90fd\u62e5\u6709\u81ea\u5df1\u4e13\u5c5e\u5de5\u574a\u3002<\/p>\n<p>Gucci \u76ee\u524d\u5df2\u7ecf\u4e70\u65ad10\u5bb6\u672c\u571f\u4f9b\u5e94\u5546\u7684\u4ea7\u6743\uff0c\u53e6\u591610\u5bb6\u7684\u6536\u8d2d\u6d41\u7a0b\u4e5f\u5373\u5c06\u5b8c\u6210\u3002\u4e0d\u8fc7\uff0cGucci \u7684\u5185\u90e8\u751f\u4ea7\u591a\u6570\u8fd8\u4f1a\u901a\u8fc7\u4e0e\u5916\u90e8\u5de5\u574a\u6210\u7acb\u7684\u5408\u8d44\u516c\u53f8\u8fdb\u884c\uff0c\u6216\u4e0e\u8fd9\u4e9b\u5de5\u574a\u7b7e\u7f72\u6392\u4ed6\u6027\u5408\u7ea6\u3002<\/p>\n<p>\u5df4\u9ece\u54a8\u8be2\u516c\u53f8 Alix Partners \u603b\u7ecf\u7406 Olivier Salomon \u8868\u793a\uff0c\u8003\u8651\u5230\u610f\u5927\u5229\u7684\u4e00\u4e9b\u751f\u4ea7\u5546\u201c\u5f88\u8106\u5f31\u201d\uff0c\u8fd9\u6837\u7684\u4e3e\u63aa\u80fd\u5e2e\u52a9\u54c1\u724c\u7a33\u5b9a\u751f\u4ea7\u3002\u8fd9\u4e9b\u610f\u5927\u5229\u7684\u751f\u4ea7\u5546 \u201c\u7ecf\u8425\u89c4\u6a21\u5f88\u5c0f\uff0c\u57fa\u672c\u4e0a\u5c31\u662f\u5bb6\u5ead\u4f5c\u574a\u5f62\u5f0f\u7684\u5de5\u4f5c\u5ba4\uff0c\u4ed6\u4eec\u62e5\u6709\u9ad8\u8d85\u7684\u6280\u827a\uff0c\u4f46\u5b58\u5728\u80fd\u5426\u6301\u7eed\u53d1\u5c55\uff0c\u662f\u5426\u6709\u4eba\u4f20\u627f\u6280\u827a\u7b49\u95ee\u9898\u3002\u201d<\/p>\n<p><a href=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/06\/1-7.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-72183\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/06\/1-7.png\" alt=\"\" width=\"1471\" height=\"980\" srcset=\"https:\/\/www.htt.hk\/wp-content\/uploads\/2018\/06\/1-7.png 1471w, https:\/\/www.htt.hk\/wp-content\/uploads\/2018\/06\/1-7-300x200.png 300w, https:\/\/www.htt.hk\/wp-content\/uploads\/2018\/06\/1-7-768x512.png 768w, https:\/\/www.htt.hk\/wp-content\/uploads\/2018\/06\/1-7-1024x682.png 1024w\" sizes=\"auto, (max-width: 1471px) 100vw, 1471px\" \/><\/a><\/p>\n<p>\u5728\u4fdd\u7559\u4f20\u7edf\u6280\u827a\u7684\u540c\u65f6\uff0cGucci \u8fd8\u5728\u5efa\u7acb\u5185\u90e8\u4e13\u4e1a\u56e2\u961f\uff0c\u8d1f\u8d23\u9762\u6599\u521b\u65b0\u7b49\u5de5\u4f5c\u3002Marco Bizzarri \u6307\u51fa\uff0c\u867d\u7136\u8fd8\u9700\u8981\u5f88\u957f\u7684\u4e00\u6bb5\u65f6\u95f4\uff0c\u4f46\u5b9e\u9a8c\u5ba4\u751f\u4ea7\u7684\u4eba\u9020\u76ae\u9769\u6216\u5c06\u98a0\u8986\u6574\u4e2a\u884c\u4e1a\u3002\u201c\u5b9e\u73b0\u751f\u4ea7\u5185\u90e8\u5316\uff0c\u5c31\u4f1a\u6709\u66f4\u591a\u521b\u65b0\u5b9e\u9a8c\u7684\u673a\u4f1a\u3002\u201d<\/p>\n<p>Gucci \u4f4d\u4e8e\u610f\u5927\u5229\u6258\u65af\u5361\u7eb3\u5927\u533a Scandicci \u5c0f\u9547\u7684\u65b0\u5de5\u5382 Gucci ArtLab \u5df2\u4e8e\u4eca\u5e745\u6708\u6b63\u5f0f\u542f\u7528\uff0c\u4f1a\u7528\u4f5c\u63a8\u52a8\u624b\u5de5\u827a\u5de5\u4e1a\u5316\u7684\u524d\u6cbf\u5f00\u53d1\u4e2d\u5fc3\u548c\u5b9e\u9a8c\u5ba4\uff0c\u52a9\u529b Gucci \u7684\u76ae\u5177\u4ea7\u54c1\u548c\u978b\u5c65\u4ea7\u54c1\u7684\u7814\u53d1\u3002<\/p>\n<p>\u5728 Gucci \u516c\u5e03\u8fd9\u9879\u51b3\u5b9a\u4e4b\u524d\uff0c\u82f1\u56fd\u5962\u4f88\u54c1\u724c Burberry\u3001LVMH \u96c6\u56e2\u65d7\u4e0b\u591a\u4e2a\u54c1\u724c\u5df2\u7ecf\u91c7\u53d6\u7c7b\u4f3c\u63aa\u65bd\u52a0\u5f3a\u5bf9\u751f\u4ea7\u73af\u8282\u7684\u63a7\u5236\uff0c\u6216\u6295\u8d44\u52a0\u901f\u5185\u90e8\u4f5c\u4e1a\u6d41\u7a0b\uff0c\u4ee5\u6ee1\u8db3\u5962\u4f88\u54c1\u5e02\u573a\u56de\u5347\u7684\u9700\u6c42\u3002<\/p>\n<p>\u540c\u6837\u91c7\u53d6\u8fd9\u4e00\u6218\u7565\u7684\u8fd8\u6709\u610f\u5927\u5229\u5962\u4f88\u54c1\u724c Prada\uff0c\u8be5\u54c1\u724c\u6b63\u5728\u5c06\u66f4\u591a\u7684\u76ae\u5177\u751f\u4ea7\u8f6c\u79fb\u81f3\u96c6\u56e2\u5185\u90e8\u30026\u67088\u65e5\uff0c\u54c1\u724c\u4f4d\u4e8e\u610f\u5927\u5229\u6258\u65af\u5361\u7eb3\u5927\u533a\u4e1c\u90e8\u7684\u65b0\u5de5\u5382\u6b63\u5f0f\u5f00\u5e55\u3002Prada \u96c6\u56e2\u8463\u4e8b\u4f1a\u4e3b\u5e2d Carlo Mazzi \u8868\u793a\uff1a\u201c\u5916\u5305\u751f\u4ea7\u7684\u4e00\u5927\u95ee\u9898\u5c31\u662f\u8d28\u91cf\u3002\u54c1\u724c\u9700\u8981\u5de5\u5320\uff0c\u800c\u5de5\u827a\u6240\u9762\u4e34\u7684\u95ee\u9898\u5219\u662f\u57f9\u8bad\uff0c\u4e0d\u662f\u54ea\u91cc\u90fd\u80fd\u627e\u5230\u6280\u5de7\u8fc7\u786c\u7684\u5320\u4eba\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4e3a\u6ee1\u8db3\u4e2d\u56fd\u6d88\u8d39\u8005\u65fa\u76db\u7684\u9700\u6c42\uff0c\u7f29\u77ed\u4ea7\u54c1\u751f\u4ea7\u5468\u671f\uff0c\u4e0d\u5c11\u5962\u4f88\u54c1\u724c\u90fd\u5728\u5c06\u66f4\u591a\u7684\u4ea7\u54c1\u4ece\u5916\u5305\u8f6c\u4e3a\u5185\u90e8\u751f\u4ea7\uff0c\u6cd5\u56fd\u5962\u4f88\u54c1\u96c6\u56e2  [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":72183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-72182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/72182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=72182"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/72182\/revisions"}],"predecessor-version":[{"id":72184,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/72182\/revisions\/72184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/media\/72183"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=72182"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=72182"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=72182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}