![\"\"](\"http:\/\/www.htt.hk\/wp-content\/uploads\/2018\/07\/37-1.jpg\")
<\/a><\/center><\/center><\/center><\/center><\/center><\/p>\n\u3000\u3000\u56fe\u4e3aAir Jordan\u4e0e\u300aVogue\u300b\u5408\u4f5c\u978b\u6b3e\u7ec6\u8282<\/p>\n
\u3000\u3000\u4e3a\u6b64\uff0cAnna Wintour\u8fd8\u7279\u522b\u62cd\u6444\u4e86\u4e00\u4e2a\u5ba3\u4f20\u89c6\u9891\uff0c\u89c6\u9891\u4e2d\u7684\u5979\u7a7f\u7740\u7ea2\u8272\u7684\u8054\u540d\u6b3eAir Jordan 1\u4e00\u8fb9\u7528\u201cAWOK\u201d\u6279\u9605\u300aVogue\u300b\u6742\u5fd7\u5185\u5bb9\uff0c\u4e00\u8fb9\u770b\u8db3\u7403\u8d5b\uff0c\u540c\u65f6\u4e0d\u505c\u5730\u5c06\u4e00\u4e2a\u5c0f\u7bee\u7403\u6295\u5230\u5899\u4e0a\u7684\u7bee\u7b50\u5185\uff0c\u8be5\u89c6\u9891\u5df2\u7ecf\u5728\u5404\u793e\u4ea4\u5a92\u4f53\u5e7f\u6cdb\u4f20\u64ad\u3002<\/p>\n
\u8be5\u8054\u540d\u7cfb\u5217\u4e2d\u7684Air Jordan 1\u5c06\u4e8e7\u670821\u65e5\u5728\u829d\u52a0\u54e5\u548c\u591a\u4f26\u591a\u7684Hirshleifers\u3001Kith\u3001Nordstrom x Nike\u548cNorth America Jumpman\u7b49\u6307\u5b9a\u95e8\u5e97\u548cNike Snkrs\u5e94\u7528\u7a0b\u5e8f\u53d1\u552e\uff0c\u5b9a\u4ef7\u4e3a220\u7f8e\u5143\uff0c\u53e6\u4e00\u6b3e\u7531Anna Wintour\u6700\u559c\u7231\u7684Chanel\u82b1\u5462\u9762\u6599\u5236\u6210\u7684Air Jordan 3 SE\u5219\u8ba1\u5212\u4e8e9\u67087\u65e5\u4e0a\u5e02\u3002<\/p>\n
Nike\u4e0e\u300aVogue\u300b\u7684\u6b64\u6b21\u5408\u4f5c\u662f\u4e00\u4e2a\u5f3a\u70c8\u7684\u4fe1\u53f7\u3002\u7531\u4e8e\u4ea7\u54c1\u521b\u65b0\u529b\u5ea6\u4e0b\u6ed1\u548c\u7ade\u4e89\u5bf9\u624badidas\u3001Puma\u7684\u5d1b\u8d77\uff0cAir Jordan\u8fd1\u5e74\u6765\u5728\u5e74\u8f7b\u6d88\u8d39\u8005\u4e2d\u7684\u70ed\u5ea6\u4e0d\u65ad\u4e0b\u6ed1\uff0c\u5927\u90e8\u5206\u978b\u6b3e\u6ca6\u843d\u81f3\u65e0\u4eba\u95ee\u6d25\u7684\u5730\u6b65\u3002\u4e3a\u5bfb\u6c42\u65b0\u7684\u7a81\u7834\u70b9\uff0cNike\u96c6\u56e2\u5728\u4eca\u5e74\u521d\u4e0b\u5b9a\u51b3\u5fc3\u91cd\u70b9\u5f00\u53d1Jordan\u7684\u5973\u6027\u4e1a\u52a1\u3002<\/p>\n
Jordan Brand\u603b\u88c1Larry Miller\u8868\u793a\uff0c\u54c1\u724c\u7684\u5f53\u52a1\u4e4b\u6025\u662f\u8981\u627e\u5230\u91cd\u65b0\u5438\u5f15\u66fe\u7ecf\u5bf9Air Jordan\u62b1\u6709\u70ed\u60c5\u7684\u6d88\u8d39\u8005\uff0c\u4ee5\u53ca\u600e\u4e48\u6837\u4fdd\u6301\u4e0e\u5e74\u8f7b\u4eba\u4e4b\u95f4\u7684\u7d27\u5bc6\u8054\u7cfb\uff0c\u800c\u300aVogue\u300b\u7684\u4e3b\u8981\u53d7\u4f17\u6b63\u662fNike\u60f3\u8981\u4e89\u53d6\u7684\u65f6\u5c1a\u610f\u8bc6\u5ea6\u9ad8\u7684\u5973\u6027\u6d88\u8d39\u7fa4\u4f53\u3002<\/p>\n
\u6709\u516c\u5f00\u6570\u636e\u663e\u793a\uff0c77%\u7684\u300aVogue\u300b\u8bfb\u8005\u4e3a\u5973\u6027\uff0c\u7537\u6027\u8bfb\u8005\u5360\u6bd4\u4e3a23%\uff0c\u5e74\u9f84\u572816\u5c81\u81f324\u5c81\u7684\u8bfb\u8005\u5360\u6bd4\u4e3a28%\uff0c25\u5c81\u81f334\u5c81\u7684\u8bfb\u8005\u5360\u6bd4\u5219\u4e3a34%\uff0c\u6709\u8d85\u8fc774%\u7684\u8bfb\u8005\u4e3a\u9ad8\u6536\u5165\u4eba\u7fa4\u3002<\/p>\n
Jordan Brand\u5973\u88c5\u526f\u603b\u88c1\u517c\u603b\u7ecf\u7406Andrea Perez\u5219\u6307\u51fa\uff0c\u5973\u6027\u5e02\u573a\u5bf9Nike\u800c\u8a00\u62e5\u6709\u5de8\u5927\u7684\u5546\u4e1a\u6f5c\u80fd\uff0c\u53bb\u5e74\u96c6\u56e2\u7684\u5973\u6027\u4e1a\u52a1\u6536\u5165\u5df2\u8d85\u8fc766\u4ebf\u7f8e\u5143\u3002\u4eca\u5e74\u521d\uff0cNike\u8fd8\u9080\u8bf7\u5c31\u804c\u4e8e\u516c\u53f8\u768414\u4f4d\u5973\u6027\u8bbe\u8ba1\u5e08\u7279\u522b\u6253\u9020\u4e86\u201cThe 1 Reimagined\u201d\u7cfb\u5217\uff0c\u5bf9Air Force 1\u548cAir Jordan I\u4e24\u4e2a\u7ecf\u5178\u978b\u6b3e\u8fdb\u884c\u4e86\u91cd\u65b0\u8bbe\u8ba1\u3002<\/p>\n
\u636eNike\u96c6\u56e2\u9996\u5e2d\u6267\u884c\u5b98Mark Parker\u900f\u9732\uff0c\u81ea\u4eca\u5e74\u4ee5\u6765\uff0cJordan Brand\u5973\u88c5\u8fd0\u52a8\u978b\u4e1a\u52a1\u89c4\u6a21\u8f83\u4e4b\u524d\u6269\u5927\u4e86\u4e09\u500d\uff0c\u53bb\u5e74Jordan Brand\u670d\u88c5\u4ea7\u54c1\u7684\u9500\u552e\u989d\u5728\u6240\u6709\u5730\u533a\u5747\u5f55\u5f97\u53cc\u4f4d\u6570\u589e\u957f\uff0c\u5728\u4e2d\u56fd\u7684\u6da8\u5e45\u9ad8\u8fbe50%\u3002<\/p>\n
\u968f\u7740\u5973\u6027\u5065\u8eab\u98ce\u6f6e\u5174\u8d77\uff0c\u8fd0\u52a8\u5e02\u573a\u7531\u96c4\u6027\u8377\u5c14\u8499\u4e3b\u5bfc\u7684\u65f6\u4ee3\u6b63\u5728\u53d1\u751f\u6539\u53d8\uff0c\u800c\u5973\u6027\u5bf9\u65f6\u5c1a\u7684\u654f\u611f\u4e0e\u8ffd\u6c42\u4f1a\u4ee4\u5979\u4eec\u8d2d\u4e70\u5b9e\u9645\u9700\u6c42\u4e4b\u5916\u7684\u8fd0\u52a8\u4ea7\u54c1\u3002<\/p>\n
\u636e\u5e02\u573a\u8c03\u7814\u516c\u53f8NPD\u7684\u6570\u636e\u663e\u793a\uff0c2017\u5e74\u7b2c\u4e09\u5b63\u5ea6\u7f8e\u56fd\u8fd0\u52a8\u978b\u5e02\u573a\u7684\u5973\u6027\u4ea7\u54c1\u589e\u957f\u7387\u8fbe6%\uff0c\u7537\u978b\u548c\u7ae5\u978b\u5219\u57fa\u672c\u6301\u5e73\u3002\u5728\u53bb\u5e741\u6708\u81f311\u6708\u671f\u95f4\uff0c\u5973\u6027\u6d88\u8d39\u5360\u7f8e\u56fd\u8fd0\u52a8\u670d\u9970\u9500\u552e\u603b\u989d\u768462%\uff0c\u5973\u6027\u5728\u8fd0\u52a8\u88c5\u5907\u4e0a\u7684\u82b1\u9500\u4e3a\u4eba\u5747\u6bcf\u5e74188\u7f8e\u5143\uff0c\u800c\u7537\u6027\u5728\u8be5\u7c7b\u522b\u4e0a\u7684\u82b1\u8d39\u4e3a178\u7f8e\u5143\u3002<\/p>\n
Nike\u8fd1\u65e5\u8fd8\u9009\u62e9\u7ed3\u675f\u4e0e\u8d39\u5fb7\u52d2\u7b49\u540d\u4eba\u7684\u5408\u7ea6\uff0c\u6709\u89c2\u70b9\u79f0\u5176\u6216\u6709\u610f\u6548\u4eff\u745c\u4f3d\u54c1\u724clululemon\u9080\u8bf7\u975e\u540d\u4eba\u4ee3\u8a00\uff0c\u4ee5\u63d0\u5347\u81ea\u8eab\u5728\u5973\u6027\u6d88\u8d39\u8005\u4e2d\u7684\u597d\u611f\u5ea6\u548c\u5f71\u54cd\u529b\u3002<\/p>\n
\u9274\u4e8e\u5973\u6027\u8fd0\u52a8\u5e02\u573a\u524d\u666f\u4e00\u7247\u5411\u597d\uff0cNike\u5728\u5176\u4e8e2015\u5e74\u63d0\u51fa\u7684\u201c\u4e94\u5e74\u8ba1\u5212\u201d\u4e2d\u5b9a\u4e0b\u4e86\u4e00\u4e2a\u5145\u6ee1\u91ce\u5fc3\u7684\u76ee\u6807\uff0c\u5176\u5973\u6027\u4ea7\u54c1\u7684\u9500\u552e\u989d\u8981\u57282020\u8d22\u5e74\u8fbe\u5230110\u4ebf\u7f8e\u5143\uff0c\u5728\u5e74\u603b\u8425\u6536\u4e2d\u7684\u5360\u6bd4\u5c06\u8d85\u8fc720%\u3002<\/p>\n
\u4e0d\u8fc7\uff0c\u6b63\u5f53Nike\u52a0\u901f\u5e03\u5c40\u5973\u6027\u5e02\u573a\u4e4b\u9645\uff0c\u96c6\u56e2\u5185\u90e8\u5374\u66dd\u51fa\u201c\u91cd\u7537\u8f7b\u5973\u201d\u7684\u4e11\u95fb\u3002<\/p>\n
\u636e\u5916\u5a92\u63f4\u5f15\u6d88\u606f\u4eba\u58eb\u900f\u9732\uff0cNike\u81ea\u53bb\u5e74\u8d77\u4fbf\u5728\u5185\u90e8\u5c55\u5f00\u4e86\u4e00\u9879\u5173\u4e8e\u5973\u6027\u5458\u5de5\u906d\u53d7\u4e0d\u516c\u5e73\u5f85\u9047\u7684\u79d8\u5bc6\u8c03\u67e5\uff0c\u8d77\u56e0\u662fNike\u7684\u5973\u6027\u5458\u5de5\u5bf9\u96c6\u56e2\u9ad8\u7ba1\u4e4b\u95f4\u7684\u85aa\u916c\u5dee\u8ddd\u548c\u6027\u522b\u5931\u8861\u611f\u5230\u6cae\u4e27\uff0c\u53bb\u5e74\u51e0\u4f4d\u8d1f\u8d23\u8fd0\u8425\u7684\u5973\u6027\u9ad8\u7ba1\u7684\u79bb\u804c\u66f4\u662f\u653e\u5927\u4e86\u8fd9\u79cd\u60c5\u7eea\u3002<\/p>\n
3\u67085\u65e5\uff0c\u7ecf\u8fc7Nike\u96c6\u56e2\u53d7\u5bb3\u7684\u5973\u6027\u5458\u5de5\u6089\u5fc3\u6574\u7406\u8fc7\u540e\u7684\u62a5\u544a\u88ab\u653e\u5728\u4e86Mark Parker\u7684\u684c\u5b50\u4e0a\u3002\u5728\u63a5\u4e0b\u6765\u7684\u4e00\u4e2a\u6708\u5185\uff0cMark Parker\u5148\u540e\u8f9e\u900015\u540d\u9ad8\u7ba1\uff0c\u5176\u4e2d\u5305\u62ec\u66fe\u88ab\u89c6\u4e3a\u5176\u63a5\u73ed\u4eba\u7684Nike\u54c1\u724c\u603b\u88c1Trevor Edwards\u3002<\/p>\n
\u76ee\u524d\uff0cNike\u5bf9\u5de5\u4f5c\u573a\u6240\u4e0d\u5f53\u884c\u4e3a\u6295\u8bc9\u7684\u521d\u6b65\u5185\u90e8\u8c03\u67e5\u5df2\u57fa\u672c\u5b8c\u6210\uff0cMark Parker\u4e5f\u5728\u4e8b\u540e\u7279\u522b\u5728Nike\u603b\u90e8\u53ec\u5f00\u5168\u4f53\u5458\u5de5\u5927\u4f1a\uff0c\u5411\u90a3\u4e9b\u611f\u5230\u81ea\u5df1\u88ab\u6392\u6324\u3001\u6c42\u52a9\u65e0\u95e8\u7684\u5458\u5de5\u8868\u793a\u9053\u6b49\uff0c\u8fd9\u6216\u8bb8\u4e5f\u7ed9Mark Parker\u7684\u53d8\u9769\u51cf\u5c11\u4e86\u963b\u529b\u3002<\/p>\n
\u4e3a\u66f4\u597d\u5730\u6539\u5584\u96c6\u56e2\u5185\u90e8\u73af\u5883\u4e0e\u6c1b\u56f4\uff0cNike\u4e8e\u65e5\u524d\u53d1\u5e03\u58f0\u660e\u5ba3\u5e03\u5fb7\u52e4\u5973\u6027\u9ad8\u7ba1Cathleen Benko\u5df2\u52a0\u5165\u96c6\u56e2\u8463\u4e8b\u4f1a\uff0c\u8463\u4e8b\u4f1a\u603b\u4eba\u6570\u589e\u81f313\u4eba\uff0c\u5973\u6027\u8463\u4e8b\u589e\u81f33\u540d\u3002\u636e\u6089\uff0c59\u5c81\u7684Cathleen Benko\u73b0\u4e3a\u5fb7\u52e4\u526f\u8463\u4e8b\u957f\uff0c\u66fe\u62c5\u4efb\u8be5\u516c\u53f8\u9996\u5e2d\u4eba\u624d\u5b98\uff0c\u5e76\u9886\u5bfc\u4e86\u4e00\u9879\u5973\u6027\u53c2\u4e0e\u8ba1\u5212\u3002<\/p>\n
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