{"id":84199,"date":"2019-03-02T10:05:46","date_gmt":"2019-03-02T02:05:46","guid":{"rendered":"http:\/\/www.htt.hk\/?p=84199"},"modified":"2019-03-02T10:05:46","modified_gmt":"2019-03-02T02:05:46","slug":"%e6%ac%a7%e6%b4%b2%e6%97%b6%e5%b0%9a%e7%94%b5%e5%95%86-zalando-2018%e8%b4%a2%e5%b9%b4%e9%94%80%e5%94%ae%e9%a2%9d%e5%90%8c%e6%af%94%e5%a4%a7%e6%b6%a820","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=84199","title":{"rendered":"\u6b27\u6d32\u65f6\u5c1a\u7535\u5546 Zalando 2018\u8d22\u5e74\u9500\u552e\u989d\u540c\u6bd4\u5927\u6da820%"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u5de8\u5934 Zalando \u8fd1\u65e5\u53d1\u5e03\u4e862018\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u548c\u5168\u5e74\u8d22\u62a5\uff0c\u53d7\u7b2c\u56db\u5b63\u5ea6\u5f3a\u52b2\u7684\u9500\u552e\u63a8\u52a8\uff0c\u5168\u5e74\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f20%\uff0c\u81f354\u4ebf\u6b27\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zalando \u8054\u5408\u9996\u5e2d\u6267\u884c\u5b98 Rubin Ritter \u8868\u793a\uff1a\u201c2018\u5e74\u867d\u7136\u9762\u4e34\u6311\u6218\uff0c\u4f46\u6211\u4eec\u628a\u5de5\u4f5c\u91cd\u70b9\u653e\u5728\u4e86\u7b2c\u56db\u5b63\u5ea6\u4e0a\uff0c\u8fd9\u4e5f\u63a8\u52a8\u4e86\u5168\u5e74\u7684\u4e1a\u7ee9\u8868\u73b0\u3002\u6211\u4eec\u5728\u7b2c\u56db\u5b63\u5ea6\u53d6\u5f97\u7684\u6210\u7ee9\u8ba9\u6211\u4eec\u76f8\u4fe1 Zalando \u7684\u957f\u671f\u5229\u76ca\u589e\u957f\u8ba1\u5212\u6b63\u5728\u987a\u5229\u8fdb\u884c\u3002\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zalando \u7684\u80a1\u4ef7\u5728\u53bb\u5e74\u4e24\u5ea6\u4e0b\u8c03\u4e1a\u7ee9\u9884\u671f\u540e\u5168\u5e74\u7d2f\u8ba1\u4e0b\u8dcc\u4e8644\uff05\u3002\u5176\u5236\u7ea6\u56e0\u7d20\u5305\u62ec\uff1a\u6b27\u6d32\u5f02\u5e38\u6f2b\u957f\u708e\u70ed\u7684\u590f\u5b63\u5bfc\u81f4\u9500\u552e\u589e\u957f\u653e\u7f13\uff0c\u7269\u6d41\u6210\u672c\u4e0a\u5347\uff0c\u4ee5\u53ca\u6765\u81ea\u4e9a\u9a6c\u900a\uff08Amazon\uff09\u7b49\u7ade\u4e89\u5bf9\u624b\u65e5\u76ca\u6fc0\u70c8\u7684\u7ade\u4e89\u3002\u5468\u56db\u8d22\u62a5\u516c\u5e03\u540e\uff0c\u5176\u80a1\u4ef7\u6536\u4e8e32.4\u7f8e\u5143\u6bcf\u80a1\uff0c\u8f83\u524d\u4e00\u4ea4\u6613\u65e5\u540c\u6bd4\u4e0a\u6da87.6%\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f32018\u5e7412\u670831\u65e5\u7684\u7b2c\u56db\u5b63\u5ea6\uff0cZalando \u6838\u5fc3\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f24.6\uff05\uff0c\u8fbe\u523016.6\u4ebf\u6b27\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a13.3\u4ebf\u6b27\u5143<br>\n\u8c03\u6574\u540e EBIT \uff08\u606f\u7a0e\u524d\u5229\u6da6\uff09\u4e3a1.178\u4ebf\u6b27\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a1.126\u4ebf\u6b27\u5143<br>\n\u8c03\u6574\u540e EBIT \u7387\u4e3a7.1%\uff0c\u53bb\u5e74\u540c\u671f\u4e3a8.4%<br>\nGMV\uff08\u5e73\u53f0\u6210\u4ea4\u603b\u989d\uff09\u540c\u6bd4\u589e\u957f25%\uff0c\u81f320.5\u4ebf\u6b27\u5143<br>\n\u65b0\u589e\u6d3b\u8dc3\u5ba2\u6237130\u4e07\uff0c\u4e3a5\u5e74\u5185\u5355\u5b63\u5ea6\u6700\u9ad8\u589e\u957f\u7387<br>\n\u5e73\u53f0\u8bbf\u95ee\u91cf\u63a5\u8fd110\u4ebf\u6b21<br>\n\u79fb\u52a8\u8bbf\u95ee\u91cf\u5360\u603b\u6570\u8bbf\u95ee\u91cf\u768479.3\uff05\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u768470.7\uff05<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u622a\u81f32018\u5e7412\u670831\u65e5\u7684\u5168\u8d22\u5e74\uff0cZalando \u6838\u5fc3\u8d22\u52a1\u6570\u636e\u5982\u4e0b\uff1a<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u9500\u552e\u989d\u540c\u6bd4\u589e\u957f20\uff05\uff0c\u8fbe\u523053.88\u4ebf\u6b27\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a44.8\u4ebf\u6b27\u5143<br>\n\u8c03\u6574\u540e EBIT \u4e3a1.734\u4ebf\u6b27\u5143\uff0c\u53bb\u5e74\u540c\u671f\u4e3a2.151\u4ebf\u6b27\u5143<br>\n\u8c03\u6574\u540e EBIT \u7387\u4e3a3.2%\uff0c\u53bb\u5e74\u540c\u671f\u4e3a4.8%<br>\nGMV \u540c\u6bd4\u589e\u957f21.1%\uff0c\u81f366.4\u4ebf\u6b27\u5143<br>\n\u5168\u5e74\u6d3b\u8dc3\u5ba2\u6237\u6570\u91cf\u8fbe\u52302640\u4e07\uff0c\u53bb\u5e74\u540c\u671f\u4e3a2310\u4e07<br>\n\u5168\u5e74\u8ba2\u5355\u6570\u91cf\u8fbe\u52301.162\u4ebf\uff0c\u53bb\u5e74\u540c\u671f\u4e3a9050\u4e07<br>\n\u5e73\u53f0\u8bbf\u95ee\u91cf\u8fbe\u523031\u4ebf\u6b21\uff0c\u53bb\u5e74\u540c\u671f\u4e3a26\u4ebf\u6b21<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u79fb\u52a8\u8bbf\u95ee\u91cf\u5360\u603b\u6570\u8bbf\u95ee\u91cf\u768481.6\uff05\uff0c\u9ad8\u4e8e\u53bb\u5e74\u540c\u671f\u768472.1\uff05<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"http:\/\/www.htt.hk\/wp-content\/uploads\/2019\/03\/1-9.png\" alt=\"\" class=\"wp-image-84200\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u5c55\u671b\u672a\u6765\uff0cZalando \u5c06\u6bcf\u5b63\u5ea6\u62ab\u9732 GMV\uff0c\u4ee5\u8fdb\u4e00\u6b65\u63d0\u5347\u5e73\u53f0\u7684\u900f\u660e\u5ea6\u3002 GMV \u5e73\u53f0\u8bb0\u5f55\u4e86\u6d88\u8d39\u8005\u5728\u4ece\u6279\u53d1\u6e20\u9053\u548cPartner Program \u4e24\u4e2a\u6e20\u9053\u4ea7\u751f\u7684 GMV\u60c5\u51b5\uff0c2018\u8d22\u5e74\u5e73\u53f0GMV\u540c\u6bd4\u589e\u957f\u4e8621.1%\u81f366\u4ebf\u6b27\u5143\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2019\u5e74\uff0cZalando \u7684\u76ee\u6807\u662f\u5c06 GMV \u540c\u6bd4\u589e\u957f20%\u81f325\uff05\uff0c\u9500\u552e\u989d\u7684\u589e\u5e45\u7ea6\u4e3a20%\u3002 Zalando \u9884\u8ba1\u5c06\u7ee7\u7eed\u5b9e\u73b0\u76c8\u5229\u589e\u957f\uff0c\u5e76\u5b9e\u73b0\u8c03\u6574\u540e EBIT \u8fbe\u52301.75\u4ebf\u6b27\u5143\u81f32.25\u4ebf\u6b27\u5143\u3002\u516c\u53f8\u5c06\u7ee7\u7eed\u6295\u8d44\u7269\u6d41\u548c\u6280\u672f\uff0c\u5e76\u8ba1\u5212\u7ea63\u4ebf\u6b27\u5143\u7684\u8d44\u672c\u652f\u51fa\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zalando \u8868\u793a\uff0c\u8ba1\u5212\u7ee7\u7eed\u62d3\u5c55\u5176 Partner Program \u8ba1\u5212\uff0c\u8ba9\u54c1\u724c\u901a\u8fc7\u5e73\u53f0\u76f4\u63a5\u5411\u5ba2\u6237\u9500\u552e\uff0c\u4ee5\u589e\u52a0\u901a\u8fc7\u8be5\u5e73\u53f0\u7684\u4e1a\u52a1\u91cf\u3002 2018\u5e74\uff0c\u8d85\u8fc7250\u4e2a\u5408\u4f5c\u4f19\u4f34\u52a0\u5165 Partner Program \u8ba1\u5212\uff0c\u5360\u603b GMV \u768410\uff05\u5de6\u53f3\uff0c\u8ba1\u5212\u52302023\/24\u5e74\u8fbe\u523040\uff05\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u53bb\u5e7412\u6708\uff0c Zalando \u7684\u82f1\u56fd\u540c\u884c Asos \u5c062018\/19\u8d22\u5e74\u7684\u9500\u552e\u989d\u9884\u671f\u4ece\u5148\u524d\u768420\uff05\u81f325\uff05\u4e0b\u8c03\u81f315\uff05\uff0c\u5176\u8425\u4e1a\u5229\u6da6\u7387\u4ece\u5148\u524d\u76844\uff05\u964d\u81f32\uff05\u5de6\u53f3\u3002<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u672c\u5468\u65e9\u4e9b\u65f6\u5019\uff0c\u6469\u6839\u58eb\u4e39\u5229\u9884\u8b66\uff0c\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u5e02\u573a\u6bd4\u4e1a\u5185\u4eba\u58eb\u60f3\u8c61\u5f97\u8981\u66f4\u52a0\u9971\u548c\uff0c\u8fd9\u524a\u51cf\u4e86\u5bf9 Zalando \u548c Asos \u7684\u4e1a\u7ee9\u9884\u671f\uff0c\u5e76\u8868\u793a\uff1a\u201c\u9500\u552e\u989d\u589e\u957f 20%\u81f325%\u7684\u65e5\u5b50\u65e9\u5df2\u4e0d\u590d\u5b58\u5728\u3002\u6211\u4eec\u8ba4\u4e3a\uff0c\u884c\u4e1a\u5bf9\u4e8e\u9500\u552e\u989d\u589e\u957f\u548c\u7ecf\u8425\u6760\u6746\u7684\u9884\u6d4b\u8fc7\u4e8e\u79ef\u6781\u4e86\u3002\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6b27\u6d32\u65f6\u5c1a\u7535\u5546\u5de8\u5934 Zalando \u8fd1\u65e5\u53d1\u5e03\u4e862018\u8d22\u5e74\u7b2c\u56db\u5b63\u5ea6\u548c\u5168\u5e74\u8d22\u62a5\uff0c\u53d7\u7b2c\u56db\u5b63\u5ea6\u5f3a\u52b2\u7684\u9500\u552e\u63a8\u52a8\uff0c\u5168\u5e74\u9500\u552e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-84199","post","type-post","status-publish","format-standard","hentry","category-qyzx"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/84199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=84199"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/84199\/revisions"}],"predecessor-version":[{"id":84201,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/84199\/revisions\/84201"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=84199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=84199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=84199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}