{"id":85842,"date":"2019-04-10T20:01:56","date_gmt":"2019-04-10T12:01:56","guid":{"rendered":"http:\/\/www.htt.hk\/?p=85842"},"modified":"2019-04-10T20:01:56","modified_gmt":"2019-04-10T12:01:56","slug":"2019%e5%b9%b4%e5%85%a8%e7%90%83%e7%89%9b%e4%bb%94%e8%a3%a4%e9%94%80%e5%94%ae%e9%a2%9d%e5%b0%86%e4%be%9d%e7%84%b6%e4%bf%9d%e6%8c%81%e5%a2%9e%e9%95%bf","status":"publish","type":"post","link":"https:\/\/www.htt.hk\/?p=85842","title":{"rendered":"2019\u5e74\u5168\u7403\u725b\u4ed4\u88e4\u9500\u552e\u989d\u5c06\u4f9d\u7136\u4fdd\u6301\u589e\u957f"},"content":{"rendered":"\n
\"\"<\/figure><\/div>\n\n\n\n

\u201c\u8bf4\u5230\u725b\u4ed4\u88e4\uff0c\u603b\u662f\u79bb\u4e0d\u5f00\u6b3e\u5f0f\uff0c\u65f6\u9ae6\u6216\u8005\u5b9e\u7528\uff0c\u4f46\u73b0\u5728\u5b83\u4eec\u63d0\u4f9b\u4e86\u65f6\u4e0b\u6d88\u8d39\u8005\u60f3\u8981\u7684\u4f38\u5c55\u81ea\u5982\u7684\u968f\u610f\u3002\u201d<\/p>\n\n\n\n

– Marshal Cohen\uff0cNPD\u96c6\u56e2\u9996\u5e2d\u884c\u4e1a\u987e\u95ee<\/p>\n\n\n\n

\u968f\u7740\u5728\u7f8e\u56fd\u8fd0\u52a8\u4f11\u95f2\u98ce\u6210\u4e3a\u4e3b\u6d41\uff0c\u5f88\u5bb9\u6613\u4f1a\u60f3\u5230\u6162\u8dd1\u88e4\u548c\u6253\u5e95\u88e4\u6210\u4e3a\u5168\u7403\u9876\u7ea7\u7684\u65f6\u5c1a\u6f6e\u6d41\uff0c\u751a\u81f3\u9010\u6e10\u5a01\u80c1\u5230\u56db\u5b63\u5e38\u9752\u6700\u53d7\u6b22\u8fce\u7684\u725b\u4ed4\u88e4\u3002\u7136\u800c\uff0c\u5c3d\u7ba1\u9762\u4e34\u6311\u6218\uff0c\u56e0\u4e3a\u725b\u4ed4\u88e4\u7684\u7ecf\u5178\u9b45\u529b\uff0c\u548c\u5b83\u4e0d\u65ad\u4e0e\u65f6\u4ff1\u8fdb\u7684\u4e0d\u65ad\u6f14\u53d8\uff0c\u5168\u4e16\u754c\u7684\u6d88\u8d39\u8005\u4f9d\u7136\u70ed\u7231\u725b\u4ed4\u88e4\u3002<\/p>\n\n\n\n

2019\u5e74\u725b\u4ed4\u88e4\u9500\u552e\u4f9d\u7136\u4fdd\u6301\u589e\u957f\uff0c\u4e3b\u8981\u539f\u56e0\u4e4b\u4e00\u662f\u5177\u6709\u5f39\u6027\u7537\u58eb\u548c\u5973\u58eb\u725b\u4ed4\u88e4\u90fd\u6709\u589e\u52a0\u5e02\u573a\u4efd\u989d\u3002<\/p>\n\n\n\n

NPD\u96c6\u56e2\u9996\u5e2d\u884c\u4e1a\u987e\u95eeMarshal \nCohen\u8868\u793a\uff1a\u201c\u201c\u8bf4\u5230\u725b\u4ed4\u88e4\uff0c\u603b\u662f\u79bb\u4e0d\u5f00\u6b3e\u5f0f\uff0c\u65f6\u9ae6\u6216\u8005\u5b9e\u7528\uff0c\u4f46\u73b0\u5728\u5b83\u4eec\u63d0\u4f9b\u4e86\u65f6\u4e0b\u6d88\u8d39\u8005\u60f3\u8981\u7684\u4f38\u5c55\u81ea\u5982\u7684\u968f\u610f\u3002\u8fd9\u662f\u6d88\u8d39\u8005\uff0c\u725b\u4ed4\u88e4\u5236\u9020\u5546\u548c\u96f6\u552e\u5546\u7684\u4e09\u8d62\u3002\u201d<\/p>\n\n\n\n

Cohen\u8ba4\u4e3a\u725b\u4ed4\u589e\u52a0\u5f39\u6027\u6709\u52a9\u4e8e\u63a8\u52a8\u5973\u58eb\u725b\u4ed4\u88e4\u9500\u552e\u989d\u5728\u622a\u81f32018\u5e747\u6708\u7684\u4e00\u5e74\u4e2d\uff0c\u63d0\u5347\u4e865%\u81f3164\u4ebf\u7f8e\u5143\u3002\u6839\u636e\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u7684\u96f6\u552e\u4e0e\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5(Retail \nand Lifestyle \nMonitor&’8482;)\uff0c\u4ece2011\u5e74\u81f32017\u5e74\u95f4\uff0c\u7f8e\u56fd\u6709\u5f39\u6027\u725b\u4ed4\u7684\u767e\u5206\u6bd4\u4ece44%\u4e0a\u5347\u523075%\u3002\u5728\u4e2d\u56fd\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u4ece26%\u4e0a\u5347\u523056%\u3002<\/p>\n\n\n\n

Just \nStyle\u53d1\u5e03\u7684\u5168\u7403\u5e02\u573a\u8bc4\u8bba\u663e\u793a\uff0c\u4ece2013\u5e74\u81f32018\u5e74\u95f4\uff0c\u5168\u7403\u725b\u4ed4\u5e02\u573a\u589e\u957f\u4e868.9%\uff0c\u4ece526\u4ebf\u7f8e\u5143\u589e\u957f\u5230573\u4ebf\u7f8e\u5143\u3002\u9884\u8ba1\u52302023\u5e74\u5c06\u8fbe\u5230\u8fd1600\u4ebf\u7f8e\u5143\u3002\u6839\u636ePrescient \nand \nStrategic(P&S)\u7684\u4e00\u9879\u7814\u7a76\uff0c\u725b\u4ed4\u88e4\u5360\u6240\u6709\u725b\u4ed4\u4ea7\u54c1\u5e02\u573a\u4efd\u989d\u768475%\u4ee5\u4e0a\uff0c\u5939\u514b\u3001\u886c\u886b\u3001\u88d9\u5b50\u3001\u8fde\u8863\u88d9\u3001\u77ed\u88e4\u548c\u5176\u4ed6\u725b\u4ed4\u4ea7\u54c1\u6784\u6210\u4e86\u8fd9\u4e00\u7c7b\u522b\u7684\u5176\u4f59\u90e8\u5206\u3002<\/p>\n\n\n\n

Just \nStyle\u7814\u7a76\u8868\u660e\uff0c\u7f8e\u56fd(201\u4ebf\u7f8e\u5143)\u548c\u6b27\u6d32(197.5\u4ebf\u7f8e\u5143)\u5360\u5168\u4e16\u754c\u725b\u4ed4\u88e4\u603b\u9500\u552e\u989d\u768469%\uff0c\u5c3d\u7ba1\u8fd9\u4e24\u5927\u6d32\u7684\u4eba\u53e3\u4e0d\u5230\u5168\u4e16\u754c\u603b\u4eba\u53e3\u768415%\u3002\u5c3d\u7ba1\u5317\u7f8e\u548c\u6b27\u6d32\u5728\u5168\u7403\u725b\u4ed4\u5e02\u573a\u5360\u636e\u4e3b\u5bfc\u5730\u4f4d\uff0c\u4f46\u8be5\u62a5\u544a\u663e\u793a\uff0c\u9884\u8ba1\u589e\u957f\u6700\u5feb\u7684\u5c06\u662f\u4e9a\u6d32\u3001\u5357\u7f8e\u548c\u201c\u4e16\u754c\u5176\u4ed6\u5730\u533a\u201d\uff0c\u8fd9\u4e2a\u5176\u4ed6\u5730\u533a\u4e3b\u8981\u6307\u7684\u662f\u975e\u6d32\u3002<\/p>\n\n\n\n

\u6839\u636e\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7684\u7814\u7a76\uff0c\u4ee5\u53ca\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u548c\u7f8e\u56fd\u56fd\u9645\u68c9\u82b1\u534f\u4f1a\u8054\u5408\u8fdb\u884c\u7684\u5168\u7403\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5(Global Lifestyle \nMonitor&’8482;Survey)\uff0c\u5c3d\u7ba155%\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u201c\u559c\u6b22\u6216\u70ed\u7231\u201d\u7a7f\u7740\u725b\u4ed4\uff0c\u4f46\u4e2d\u56fd\u548c\u62c9\u4e01\u7f8e\u6d32\u7684\u6d88\u8d39\u8005\u201c\u559c\u6b22\u6216\u70ed\u7231\u201d\u7a7f\u7740\u725b\u4ed4\u88e4\u7684\u767e\u5206\u6bd4\u663e\u8457\u589e\u52a0\uff0c\u5206\u522b\u8fbe\u523065%\u548c77%\u3002<\/p>\n\n\n\n

\u5176\u4ed6\u56fd\u5bb6\u5bf9\u7a7f\u725b\u4ed4\u670d\u88c5\u7684\u5174\u8da3\u4e0e\u65e5\u4ff1\u589e\uff0c\u56e0\u4e3a\u6b63\u5982P&S\u7814\u7a76\u6307\u51fa\u7684\uff0c\u201c\u897f\u65b9\u65f6\u5c1a\u548c\u897f\u65b9\u751f\u6d3b\u65b9\u5f0f\u7684\u6e17\u900f\u52a0\u901f\u4e86\u5168\u7403\u670d\u88c5\u7684\u4f11\u95f2\u5316\u3002\u5b83\u4fc3\u8fdb\u4e86\u5404\u4e2a\u7fa4\u4f53\u5bf9\u725b\u4ed4\u88e4\u3001\u8fde\u8863\u88d9\u3001\u886c\u886b\u3001T\u6064\u548c\u4f11\u95f2\u886c\u886b\u7b49\u4f11\u95f2\u65f6\u5c1a\u670d\u88c5\u7684\u63a5\u7eb3\u548c\u559c\u7231\u3002\u5e76\u4e14\uff0c\u7531\u4e8e\u8fd0\u52a8\u4f11\u95f2\u5316\u7684\u8fdb\u4e00\u6b65\u53d1\u5c55\uff0c\u4e5f\u63a8\u52a8\u4e86\u4f01\u4e1a\u9ad8\u7ba1\u7740\u88c5\u89c2\u5ff5\u7684\u53d8\u5316\uff0c\u4ece\u800c\u63a8\u52a8\u5168\u7403\u5bf9\u725b\u4ed4\u4ea7\u54c1\u7684\u9700\u6c42\u3002\u8fd9\u79cd\u89c2\u5ff5\u7684\u6539\u53d8\u5df2\u7ecf\u5bfc\u81f4\u4eba\u4eec\u63a5\u53d7\u4e86\u5305\u62ec\u725b\u4ed4\u88e4\u5728\u5185\u7684\u4f11\u95f2\u88e4\u88c5\u4f5c\u4e3a\u529e\u516c\u4eba\u58eb\u7fa4\u4f53\u7684\u5546\u52a1\u4f11\u95f2\u670d\u88c5\u6807\u914d\u3002\u201d<\/p>\n\n\n\n

\u636e\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7684\u7814\u7a76\u663e\u793a\uff0c\u5728\u7f8e\u56fd\uff0c\u725b\u4ed4\u88e4\u662f\u529e\u6742\u4e8b(58%)\u3001\u4e0a\u5b66(58%)\u3001\u5916\u51fa\u5403\u996d(42%)\u3001\u6253\u7406\u82b1\u56ed(42%)\u3001\u5c45\u5bb6(41%)\u3001\u7ea6\u4f1a(35%)\u548c\u4e0a\u73ed(33%)\u7684\u9996\u9009\u4e0b\u88c5\u3002<\/p>\n\n\n\n

\u6839\u636e\u5168\u7403\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7684\u7814\u7a76\uff0c\u5728\u4e2d\u56fd\u6d88\u8d39\u8005\u4e2d\uff0c\u725b\u4ed4\u88e4\u51fa\u73b0\u6700\u591a\u7684\u573a\u5408\u662f\u5916\u51fa\u5403\u996d\u548c\u529e\u6742\u4e8b(\u90fd\u662f28%)\uff0c\u63a5\u4e0b\u6765\u662f\u4e0a\u73ed(24%)\u3002<\/p>\n\n\n\n

\u6839\u636e\u5168\u7403\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7684\u6570\u636e\uff0c\u5728\u58a8\u897f\u54e5\uff0c\u725b\u4ed4\u88e4\u51fa\u73b0\u6700\u591a\u7684\u573a\u5408\u662f\u4e0a\u73ed(49%)\uff0c\u5176\u4ed6\u4f9d\u6b21\u4e3a\u529e\u6742\u4e8b(32%)\uff0c\u5916\u51fa\u5403\u996d(29%)\uff0c\u770b\u8d77\u6765\u65f6\u9ae6\u6216\u65f6\u5c1a(28%)\uff0c\u5c45\u5bb6(22%)\u3002<\/p>\n\n\n\n

\u6839\u636e\u5168\u7403\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7684\u7814\u7a76\uff0c\u58a8\u897f\u54e5\u6d88\u8d39\u8005\u4eba\u5747\u62e5\u6709\u7684\u725b\u4ed4\u88e4\u6570\u91cf\u4e3a8\u6761\uff0c\u8fd9\u4e2a\u6570\u5b57\u9ad8\u4e8e\u7f8e\u56fd\u6d88\u8d39\u8005(6\u6761)\u548c\u4e2d\u56fd\u6d88\u8d39\u8005(4\u6761)\u3002\u58a8\u897f\u54e5\u6d88\u8d39\u8005\u4e5f\u6bd4\u7f8e\u56fd\u548c\u4e2d\u56fd\u7684\u6d88\u8d39\u8005\u66f4\u7ecf\u5e38\u7a7f\u725b\u4ed4\u88e4(\u6bcf\u54685\u5929)\u3002<\/p>\n\n\n\n

\u5f88\u660e\u663e\uff0c\u58a8\u897f\u54e5\u5bf9\u725b\u4ed4\u6709\u5f88\u5f3a\u7684\u9274\u8d4f\u529b\u3002\u6839\u636e\u5168\u7403\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\uff0c\u51e0\u4e4e\u6240\u6709\u7684\u58a8\u897f\u54e5\u6d88\u8d39\u8005(98%)\u90fd\u81f3\u5c11\u62e5\u6709\u4e00\u6761\u725b\u4ed4\u88e4\u3002\u8fd1\u56db\u5206\u4e4b\u4e00(23%)\u7684\u4eba\u4e00\u5468\u4e2d\u6bcf\u5929\u90fd\u7a7f\u725b\u4ed4\u88e4\u3002\u58a8\u897f\u54e5\u662f\u6700\u5927\u7684\u725b\u4ed4\u751f\u4ea7\u56fd\u4e4b\u4e00\u3002<\/p>\n\n\n\n

\u540c\u65f6\uff0c\u6839\u636e\u7f8e\u56fd\u56fd\u9645\u68c9\u82b1\u534f\u4f1a\u548c\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u7684\u4e2d\u56fd\u6d88\u8d39\u8005\u8c03\u67e5\uff0c\u5728\u4e2d\u56fd\uff0c75%\u7684\u6d88\u8d39\u8005\u613f\u610f\u9009\u62e9\u5168\u68c9\u725b\u4ed4\u88e4\uff0c64%\u7684\u6d88\u8d39\u8005\u559c\u6b22\u5177\u6709\u529f\u80fd\u6027\u7684\u725b\u4ed4\u88e4\uff0c\u5728\u529f\u80fd\u6027\u4e2d\uff0c64%\u7684\u6d88\u8d39\u8005\u559c\u6b22\u5177\u6709\u5438\u6e7f\u6392\u6c57\u529f\u80fd\u7684\u725b\u4ed4\u88e4\uff0c60%\u4f1a\u6311\u9009\u5f39\u6027\u6bd4\u8f83\u5927\u7684\u725b\u4ed4\u88e4\uff0c57%\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u725b\u4ed4\u88e4\u53ef\u4ee5\u6d17\u5f97\u6bd4\u8f83\u5c11\uff0c48%\u7684\u6d88\u8d39\u8005\u559c\u6b22\u66f4\u73af\u4fdd\u7684\u725b\u4ed4\u88e4\u3002<\/p>\n\n\n\n

\u6839\u636e\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\u7684\u7814\u7a76\uff0c\u5728\u6210\u719f\u7684\u7f8e\u56fd\u5e02\u573a\u4e2d\uff0c\u81f3\u5c11\u4e09\u5206\u4e4b\u4e8c\u7684\u6d88\u8d39\u8005\u613f\u610f\u652f\u4ed8\u66f4\u591a\u7684\u94b1\u8d2d\u4e70\u9002\u5408\u4ed6\u4eec\u7684\u725b\u4ed4\u88e4(87%)\uff0c\u8d28\u91cf\u66f4\u597d\u6216\u66f4\u8010\u7a7f(79%)\uff0c\u6839\u636e\u4ed6\u4eec\u7684\u4f53\u578b\u548c\u98ce\u683c\u5b9a\u5236(70%)\uff0c\u8ba9\u4ed6\u4eec\u5168\u5929\u4fdd\u6301\u6709\u578b(69%)\u3002<\/p>\n\n\n\n

\u867d\u7136\u725b\u4ed4\u5236\u9020\u5546\u5df2\u7ecf\u901a\u8fc7\u589e\u52a0\u62c9\u4f38\u6765\u6ee1\u8db3\u6d88\u8d39\u8005\u5bf9\u8212\u9002\u7684\u9700\u6c42\uff0c\u4f46\u4ed6\u4eec\u8fd8\u53ef\u4ee5\u8003\u8651\u589e\u52a0\u5176\u4ed6\u8fd0\u52a8\u4f11\u95f2\u98ce\u683c\u7684\u529f\u80fd\uff0c\u4ee5\u4f7f\u725b\u4ed4\u66f4\u5177\u5438\u5f15\u529b\u3002\u4f8b\u5982\uff0c64%\u7684\u6d88\u8d39\u8005\u5bf9\u5438\u6e7f\u6392\u6c57\u529f\u80fd\u6027\u611f\u5174\u8da3\u3002\u7136\u800c\uff0c\u636e\u7f8e\u56fd\u68c9\u82b1\u516c\u53f8\u7684\u96f6\u552e\u4e0e\u751f\u6d3b\u65b9\u5f0f\u8c03\u67e5\uff0c\u53ea\u67099%\u7684\u670d\u88c5\u96f6\u552e\u5546\u63d0\u4f9b\u5177\u6709\u5438\u6e7f\u6392\u6c57\u529f\u80fd\u6027\u7684\u725b\u4ed4\u88e4\u3002\u6b64\u5916\uff0c61%\u7684\u6d88\u8d39\u8005\u5bf9\u5177\u6709\u6e29\u63a7\u529f\u80fd\u7684\u725b\u4ed4\u88e4\u611f\u5174\u8da3\uff0c\u4f46\u5e02\u573a\u4e0a\u4ec5\u67092%\u7684\u7c7b\u4f3c\u4ea7\u54c1\u3002<\/p>\n\n\n\n

\u725b\u4ed4\u7684\u6301\u4e45\u9b45\u529b\u8bc1\u660e\u4e86\u5b83\u53ef\u4ee5\u6f14\u53d8\u548c\u53d1\u5c55\uff0c\u4ee5\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u613f\u671b\u548c\u671f\u5f85\u3002Just Style\u8bc4\u8bba\u6307\u51fa\uff0c\u6ca1\u6709\u6bd4\u73b0\u5728\u66f4\u91cd\u8981\u7684\u65f6\u523b\uff0c\u8ba9\u725b\u4ed4\u6765\u8fce\u63a5\u65f6\u5c1a\u6d41\u884c\u7684\u6311\u6218\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201c\u8bf4\u5230\u725b\u4ed4\u88e4\uff0c\u603b\u662f\u79bb\u4e0d\u5f00\u6b3e\u5f0f\uff0c\u65f6\u9ae6\u6216\u8005\u5b9e\u7528\uff0c\u4f46\u73b0\u5728\u5b83\u4eec\u63d0\u4f9b\u4e86\u65f6\u4e0b\u6d88\u8d39\u8005\u60f3\u8981\u7684\u4f38\u5c55\u81ea\u5982\u7684\u968f\u610f\u3002\u201d – […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":["post-85842","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/85842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=85842"}],"version-history":[{"count":1,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/85842\/revisions"}],"predecessor-version":[{"id":85844,"href":"https:\/\/www.htt.hk\/index.php?rest_route=\/wp\/v2\/posts\/85842\/revisions\/85844"}],"wp:attachment":[{"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=85842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=85842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.htt.hk\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=85842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}