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<\/p>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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\"\"<\/figure>\n\n\n\n

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2019\u5e74\u672b\uff0cStockX \u8ba1\u5212\u62d3\u5c55\u4e2d\u56fd\u548c\u65e5\u672c\u5e02\u573a\u3002\u4ed6\u4eec\u8ba4\u4e3a\uff0c\u4e2d\u56fd\u5e02\u573a\u5177\u6709\u5de8\u5927\u7684\u53d1\u5c55\u6f5c\u529b\uff0cStockX \u5e73\u53f0\u62e5\u6709\u7684\u72ec\u7279\u5546\u54c1\u5c06\u4f1a\u5e2e\u52a9\u4ed6\u4eec\u6210\u529f\u8fdb\u519b\u4e2d\u56fd\u5e02\u573a\u3002<\/p>\n\n\n\n

\u5168\u7403\u901a\u884c\u7684\u4eba\u6c14\u54c1\u724c\u548c\u7206\u6b3e<\/p>\n\n\n\n

Josh Luber \u8868\u793a\uff0c\u867d\u7136\u6bcf\u4e2a\u56fd\u5bb6\u90fd\u6709\u72ec\u7279\u7684\u5ba1\u7f8e\u548c\u65f6\u5c1a\u6f6e\u6d41\u8d70\u5411\uff0c\u4f46\u603b\u4f1a\u6709\u51e0\u4e2a\u54c1\u724c\u7684\u5546\u54c1\u65e0\u8bba\u5728\u54ea\u4e2a\u56fd\u5bb6\u90fd\u4f9b\u4e0d\u5e94\u6c42\uff0c\u6bd4\u5982\uff1aNike\uff08\u8010\u514b\uff09\u3001Louis Vuitton\uff08\u8def\u6613\u5a01\u767b\uff09\u3001Rolex\uff08\u52b3\u529b\u58eb\uff09\u3001Supreme\u3001Jordan \u548c Off-White\u3002<\/p>\n\n\n\n

\u4e4b\u524d\uff0cNike \u548c Jordan \u7684\u8fd0\u52a8\u978b\u57fa\u672c\u5360\u636e 96% \u7684\u8f6c\u552e\u5e02\u573a\u3002\u4f46\u8fd1\u51e0\u5e74\uff0cAdidas \u4e0e Kanye West\uff08\u6635\u79f0\u201c\u4f83\u7237\u201d\uff09\u548c Pharrell Williams\uff08\u6635\u79f0\u201c\u83f2\u8463\u201d\uff09 \u4fdd\u6301\u5408\u4f5c\uff0c\u5206\u522b\u63a8\u51fa\u7684 Yeezy \u548c Human Race \u7cfb\u5217\u53d7\u5230\u4e86\u6d88\u8d39\u8005\u7684\u70ed\u70c8\u8ffd\u6367\uff0cOff-White \u4e5f\u6210\u4e3a\u4e86\u70ed\u95e8\u7684\u6f6e\u724c\uff0c\u62a2\u5360\u4e86\u5e02\u573a\u3002<\/p>\n\n\n\n

\u76f8\u6bd4\u4e4b\u4e0b\uff0c\u867d\u7136 New Balance \u5728\u7b7e\u4e0b NBA \u7403\u5458 Kawhi Leonard\uff08\u79d1\u6000\u00b7\u4f26\u7eb3\u5fb7\uff09\u540e\u66f4\u7545\u9500\uff0cAsics \u6bcf\u5e74\u4e5f\u4f1a\u8fdb\u884c\u7279\u522b\u7684\u8054\u540d\u5408\u4f5c\uff0c\u4f46\u90fd\u6ca1\u80fd\u5728\u8f6c\u552e\u5e02\u573a\u4e0a\u6fc0\u8d77\u592a\u5927\u7684\u6c34\u82b1\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e Nike \u4e0e Adidas \u8fd9\u4e9b\u4ea7\u54c1\u6781\u53d7\u6b22\u8fce\u7684\u54c1\u724c\u6765\u8bf4\uff0c\u8f6c\u552e\u5e73\u53f0\u4e5f\u4e3a\u4ed6\u4eec\u7684\u4ea7\u54c1\u5e26\u6765\u4e86\u66f4\u591a\u7684\u5173\u6ce8\u3002<\/p>\n\n\n\n

\u4f5c\u4e3a\u4e00\u540d\u5178\u578b\u7684\u8fd0\u52a8\u978b\u53d1\u70e7\u53cb\uff0cJosh Luber \u5bf9\u54c1\u724c\u8425\u9500\u7684\u5404\u79cd\u624b\u6bb5\u5982\u6570\u5bb6\u73cd\u3002\u4ed6\u8ba4\u4e3a\uff0c\u9965\u997f\u8425\u9500\u662f\u4eba\u4eec\u613f\u610f\u4e3a\u9650\u91cf\u5546\u54c1\u652f\u4ed8\u6ea2\u4ef7\u7684\u4e3b\u8981\u539f\u56e0\u3002\u4ed6\u8868\u793a\uff0cNike \u4f7f\u7528\u7684\u8425\u9500\u624b\u6bb5\u975e\u5e38\u9ad8\u660e\u3002\u5982\u679c\u751f\u4ea7\u8fc7\u591a\u7684\u5546\u54c1\uff0c\u53ef\u80fd\u4f1a\u964d\u4f4e\u5546\u54c1\u7684\u8bdd\u9898\u5ea6\uff0c\u51cf\u5c11\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u70ed\u60c5\u3002\u4f46\u5373\u4f7f Nike \u6539\u53d8\u4e86\u8425\u9500\u7b56\u7565\uff0c\u4e5f\u4e0d\u80fd\u5f71\u54cd\u6574\u4f53\u8f6c\u552e\u5e02\u573a\u7684\u53d1\u5c55\u3002<\/p>\n\n\n\n

\u201c\u5e02\u573a\u4ef7\u683c\u201d vs. \u201c\u96f6\u552e\u4ef7\u683c\u201d<\/p>\n\n\n\n

\u5e02\u573a\u4ef7\u683c\u662f StockX \u53d1\u5c55\u4e1a\u52a1\u7684\u6838\u5fc3\uff0c\u4ed6\u4eec\u4e5f\u6700\u5148\u63d0\u51fa\u4e86\u4ea7\u54c1 IPO\uff08\u9996\u6b21\u516c\u5f00\u52df\u80a1\uff09\u7684\u6982\u5ff5\u3002<\/p>\n\n\n\n

\u5bf9\u4e8e Josh Luber \u6765\u8bf4\uff0c\u767b\u9646 StockX \u5e73\u53f0\u7684\u5546\u54c1\u5c31\u50cf\u662f\u6b63\u5728\u8fdb\u884c IPO \u7684\u4f01\u4e1a\uff0cStockX \u4f1a\u6839\u636e\u5e02\u573a\u98ce\u5411\u5236\u5b9a\u5546\u54c1\u7684\u552e\u4ef7\u3002\u4ed6\u4eec\u8ba1\u5212\u5728\u672a\u6765\u51e0\u4e2a\u6708\u4e0e\u66f4\u591a\u7684\u54c1\u724c\u5408\u4f5c\uff0c\u4f7f\u7528\u8fd9\u79cd\u5168\u65b0\u7684\u5b9a\u4ef7\u65b9\u5f0f\u3002<\/p>\n\n\n\n

\u901a\u8fc7\u4ea7\u54c1 IPO \u7cfb\u7edf\uff0c\u54c1\u724c\u80fd\u591f\u5bf9\u4ea7\u54c1\u7684\u53d1\u5e03\u4ef7\u683c\u8fdb\u884c\u5168\u65b9\u4f4d\u7684\u63a7\u5236\uff0c\u6781\u5927\u5730\u51cf\u5c11\u70ed\u95e8\u5546\u54c1\u53d1\u5e03\u65f6\u7531\u4e8e\u8f6c\u552e\u66b4\u5229\u5f15\u53d1\u7684\u5404\u79cd\u5b89\u5168\u9690\u60a3\u3002\u4ed6\u8ba4\u4e3a\uff0c\u5bf9\u4e8e\u5f88\u591a\u70ed\u95e8\u5355\u54c1\u6765\u8bf4\uff0c\u5e02\u573a\u4ef7\u683c\u5b8c\u5168\u53ef\u4ee5\u4ee3\u66ff\u8fc7\u4f4e\u7684\u96f6\u552e\u4ef7\u3002\u5982\u679c\u54c1\u724c\u8ba4\u4e3a\u4ef7\u5dee\u8fc7\u5927\uff0c\u4ed6\u4eec\u4e5f\u53ef\u4ee5\u5c06\u9ad8\u4e8e\u4e4b\u524d\u96f6\u552e\u4ef7\u683c\u7684\u5dee\u4ef7\u6350\u8d60\u7ed9\u6148\u5584\u673a\u6784\u3002<\/p>\n\n\n\n

Josh Luber \u8868\u793a\uff0c\u4e8c\u624b\u8f6c\u552e\u5e02\u573a\u7684\u84ec\u52c3\u53d1\u5c55\u4f7f\u96f6\u552e\u4e0e\u8f6c\u552e\u4e4b\u95f4\u7684\u5206\u754c\u7ebf\u9010\u6e10\u53d8\u5f97\u6a21\u7cca\u3002\u76f8\u8f83\u4e8e\u96f6\u552e\u4ef7\u683c\uff0c\u5e02\u573a\u4ef7\u683c\u624d\u80fd\u771f\u6b63\u4ee3\u8868\u5546\u54c1\u7684\u4ef7\u503c\u3002<\/p>\n\n\n\n

\u65b0\u578b\u7684\u201c\u6d41\u901a\u8d27\u5e01\u201d<\/p>\n\n\n\n

\u5728\u4f11\u95f2\u6f6e\u6d41\u7684\u9886\u5bfc\u4e0b\uff0c\u4eba\u4eec\u5bf9\u4e8e\u8fd0\u52a8\u978b\u7684\u9700\u6c42\u4e0d\u65ad\u6500\u5347\u3002\u5982\u4eca\uff0c\u8fd0\u52a8\u978b\u5df2\u7ecf\u6210\u4e3a\u4e86\u91cd\u8981\u7684\u65f6\u5c1a\u4e0e\u5962\u4f88\u54c1\u4ea7\u54c1\u3002\u4ee5\u201c\u60c5\u6000\u201d\u3001\u201c\u8054\u540d\u201d\u3001\u201c\u9650\u91cf\u201d\u4e3a\u4e3b\u6253\uff0c\u62e5\u6709\u6536\u85cf\u4ef7\u503c\u7684\u7279\u522b\u6b3e\u5f0f\u66f4\u662f\u98ce\u5934\u4e00\u65f6\u65e0\u4e24\uff0c\u4e8c\u624b\u5e02\u573a\u4ea4\u6613\u4ef7\u683c\u6700\u9ad8\u80fd\u98d9\u5347\u81f3\u96f6\u552e\u4ef7\u683c\u7684\u51e0\u500d\u751a\u81f3\u5341\u51e0\u500d\u3002<\/p>\n\n\n\n

\u9664\u4e86\u771f\u6b63\u7684\u8fd0\u52a8\u978b\u6536\u85cf\u5bb6\u4ee5\u5916\uff0c\u8fd8\u6709\u5f88\u591a\u4eba\u5c06\u201c\u8fd0\u52a8\u978b\u201d\u5f53\u4f5c\u4e86\u4e00\u79cd\u6295\u8d44\u65b9\u5f0f\u3002\u7f8e\u56fd\u5e02\u573a\u8c03\u67e5\u673a\u6784 Grand View Research \u6700\u65b0\u53d1\u5e03\u7684\u4e00\u4efd\u62a5\u544a\u663e\u793a\uff1a2025\u5e74\u5168\u7403\u8fd0\u52a8\u978b\u5e02\u573a\u89c4\u6a21\u9884\u8ba1\u5c06\u8d85\u8fc7 950\u4ebf\u7f8e\u5143\u3002\u6295\u8d44\u94f6\u884c Cowen \u7684\u6570\u636e\u663e\u793a\uff0c2025\u5e74\uff0c\u5317\u7f8e\u5730\u533a\u7403\u978b\u53ca\u8857\u5934\u670d\u9970\u8f6c\u552e\u5e02\u573a\u5c06\u4ece\u76ee\u524d\u7684 20\u4ebf\u7f8e\u5143\u5347\u81f3 60\u4ebf\u7f8e\u5143\u3002<\/p>\n\n\n\n

\u5e02\u573a\u8c03\u67e5\u516c\u53f8 NPD Group \u7684\u5206\u6790\u5e08 Matt Powell \u8868\u793a\uff0c\u7403\u8ff7\u7684\u70ed\u60c5\u4e0e eBay \u8fd9\u6837\u7684C2C\u7535\u5546\u5e73\u53f0\u5b55\u80b2\u4e86\u8fd0\u52a8\u978b\u8f6c\u552e\u4e1a\u52a1\uff0c\u800cStockX \u8fd9\u6837\u7684\u4e13\u4e1a\u8f6c\u552e\u5e73\u53f0\u5219\u52a0\u901f\u4e86\u8fd9\u4e00\u4e1a\u52a1\u7684\u53d1\u5c55\u58ee\u5927\u3002<\/p>\n\n\n\n

\u5f88\u591a\u5927\u578b\u4f01\u4e1a\u96c6\u56e2\u548c\u6295\u8d44\u57fa\u91d1\u90fd\u5df2\u7ecf\u610f\u8bc6\u5230\u4e86\u8fd0\u52a8\u978b\u8f6c\u552e\u5e02\u573a\u7684\u5546\u673a\uff0c\u4e5f\u4e0d\u518d\u5c06\u8f6c\u552e\u5e73\u53f0\u5f53\u4f5c\u7403\u978b\u201c\u53d1\u70e7\u53cb\u201d\u7684\u4e13\u5c5e\uff0c\u52a0\u5927\u4e86\u6295\u8d44\u529b\u5ea6\u3002\u5728\u8d44\u672c\u7684\u52a9\u529b\u4e0b\uff0c\u8fd0\u52a8\u978b\u7ecf\u9500\u5546\u3001\u805a\u5408\u9500\u552e\u5e73\u53f0\u3001\u7535\u5546\u5e73\u53f0\u6b63\u5728\u7a33\u6b65\u63a8\u8fdb\u7ecf\u8425\u7684\u89c4\u8303\u5316\u53ca\u89c4\u6a21\u5316\u3002\u9664\u4e86 StockX \u5916\uff0c\u66f4\u591a\u4e8c\u624b\u7403\u978b\u4ea4\u6613\u5e73\u53f0\u7eb7\u7eb7\u6d8c\u73b0\uff1a<\/p>\n\n\n\n

\u7ebd\u7ea6\u7403\u978b\u548c\u6f6e\u724c\u5bc4\u552e\u4ea4\u6613\u5e73\u53f0 Stadium Goods \u6210\u7acb\u4e8e2015\u5e74\uff0c\u4e13\u4e1a\u4ece\u4e8b\u8fd0\u52a8\u978b\u7c7b\u3001\u670d\u88c5\u7c7b\u4ee5\u53ca\u751f\u6d3b\u7528\u54c1\u7b49\u96f6\u552e\uff0c\u9664\u7ebf\u4e0a\u7535\u5546\u6e20\u9053\u5916\uff0c\u8fd8\u5728\u7ebd\u7ea6 SoHo\u533a\u5f00\u8bbe\u6709\u5b9e\u4f53\u5e97\u30022018\u5e74\uff0cStadium Goods \u83b7\u5f97\u4e86\u6cd5\u56fd\u5962\u4f88\u54c1\u96c6\u56e2 LVMH \u7684\u6295\u8d44\u3002\uff08\u8be6\u89c1\u300a\u534e\u4e3d\u5fd7\u300b\u62a5\u9053\uff1aLVMH\u65d7\u4e0b\u98ce\u6295\u90e8\u95e8\u6295\u8d44\u7ebd\u7ea6\u7403\u978b\u548c\u6f6e\u724c\u4ea4\u6613\u5e73\u53f0 StadiumGoods\uff092018\u5e74\u672b\uff0c\u62a5\u9053\u4e86 Farfetch\u6536\u8d2d Stadium Goods \u7684\u6d88\u606f\u3002<\/p>\n\n\n\n

GOAT \u6210\u7acb\u4e8e 2015\u5e74\uff0c\u76ee\u524d\u662f\u5168\u7403\u89c4\u6a21\u6700\u5927\u7684\u201c\u7a00\u6709\u7403\u978b\u201d\u4ea4\u6613\u5e73\u53f0\u30022018\u5e742\u6708\uff0c GOAT \u83b7\u5f97\u4e86 Index Ventures \u9886\u6295\u7684 6000\u4e07\u7f8e\u5143\u878d\u8d44\uff0c\u540c\u65f6\u5ba3\u5e03\u5b8c\u6210\u4e86\u4e0e\u8fd0\u52a8\u978b\u5bc4\u552e\u5546 Flight Club \u7684\u5408\u5e76<\/p>\n\n\n\n

\u521b\u7acb\u4e8e 2017\u5e74\u7684\u5728\u7ebf\u8857\u5934\u670d\u9970\u4ea4\u6613\u5e73\u53f0 Bump \u4e5f\u5728\u4eca\u5e745\u6708\u5b8c\u6210\u4e86A\u8f6e\u878d\u8d44\u3002<\/p>\n\n\n\n

\u4ee5\u201c\u6bd2App\u201d \u548c \u201cnice\u201d \u4e3a\u9996\u7684\u4e2d\u56fd\u672c\u571f\u7403\u978b\u4ea4\u6613\u8f6c\u552e\u5e73\u53f0\u4e5f\u5728\u84ec\u52c3\u53d1\u5c55\uff1a<\/p>\n\n\n\n

\u201c\u6bd2App\u201d \u4e3b\u8981\u63d0\u4f9b\u7403\u978b\u771f\u4f2a\u9274\u522b\u53ca\u4ea4\u6613\u7b49\u670d\u52a1\uff0c\u7528\u6237\u4e5f\u53ef\u4ee5\u5728\u5e73\u53f0\u4e0e\u524d\u6cbf\u7403\u978b\u73a9\u5bb6\u3001\u6f6e\u6d41\u8fbe\u4eba\u4e92\u52a8\u4ea4\u6d41\u30022019\u5e741\u6708\u4e0e4\u6708\uff0c\u6bd2App \u5206\u522b\u83b7\u5f97\u7531\u864e\u6251\u6295\u8d44\u4e0e DST\uff08Digital Sky Technologies) \u9886\u6295\u7684\u4e24\u8f6e\u878d\u8d44\uff0c\u6295\u540e\u4f30\u503c\u4e5f\u8fbe\u523010\u4ebf\u7f8e\u5143
\n\u201cnice\u201d \u6210\u7acb\u4e8e2013\u5e74\uff0c\u4e00\u5f00\u59cb\u5b9a\u4f4d\u4e8e\u56fe\u7247\u793e\u4ea4\u30022018\u5e74\u8f6c\u578b\u6210\u4e3a C2C \u6a21\u5f0f\u7684\u7403\u978b\u4ea4\u6613\u5e73\u53f0\uff0c\u5e76\u63d0\u4f9b\u7403\u978b\u9274\u5b9a\u670d\u52a1\uff0c\u76ee\u524d\u5e73\u53f0\u4e0a88%\u7528\u6237\u4e3a95\u540e\u3002\u4eca\u5e746\u6708\uff0cnice \u5ba3\u5e03\u5b8c\u6210\u7531 TPG \u8f6f\u94f6\u5408\u8d44\u57fa\u91d1\u548c\u5143\u749f\u8d44\u672c\u5171\u540c\u9886\u6295\u7684\u6570\u5343\u4e07\u5143\u7f8e\u5143 D \u8f6e\u878d\u8d44<\/p>\n\n\n\n

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